Zs Case Study 11

Cracking the Case InterviewAn employer-led skills session with ZS Associates 19th October, 2011 This presentation is solely for the use of ZS Associates personnel and members of University of Cambridge. No part of it may be circulated, quoted or reproduced for distribution outside of ZS Associates or University of Cambridge without prior written approval of ZS Associates. ZS Associates | +44 (0) 20 7915 4200 | www.zsassociates.com Agenda § Objectives § Introduction to ZS § How to approach case interviews § Applying to ZS § Q&A © 2011 ZS Associates 2 2011-10-19 - Cambridge University - Cracking the Case Interview v1.0 Questions we hope to answer in today’s session § What is a case interview? § What are some possible case interview questions? § What makes students successful? § How can I prepare for a case interview? § How can I apply to ZS Associates? § Any other relevant questions you might want to ask – we will make time for these at the end… © 2011 ZS Associates 3 2011-10-19 - Cambridge University - Cracking the Case Interview v1.0 Agenda § Objectives § Introduction to ZS § How to approach case interviews § Applying to ZS § Q&A © 2011 ZS Associates 4 2011-10-19 - Cambridge University - Cracking the Case Interview v1.0 ZS Associates Who are ZS Associates? With more than 2,000 professionals in 20 offices around the world, ZS Associates is a global leader in sales and marketing consulting, with a strong focus on the pharmaceutical, biotech and medical products industry BARCELONA • BOSTON • CHICAGO • EVANSTON • FRANKFURT • LONDON • LOS ANGELES • MILAN • NEW DELHI • NEW YORK • PARIS • PHILADELPHIA • PRINCETON • PUNE • SAN DIEGO • SAN FRANCISCO • SHANGHAI • TOKYO • TORONTO • ZURICH © 2011 ZS Associates 5 2011-10-19 - Cambridge University - Cracking the Case Interview v1.0 Cracking the Case Interview v1.0 . structure & allocation Call planning & team selling Compensation design Sales effectiveness Territory design Goal setting Forecasting ROI analytics Segmentation Value proposition Marketing research Targeting & positioning Marketing effectiveness Opportunity identification Marketing mix optimization Operations CRM systems Marketing operations Decision support systems Strategic planning systems Analytical data warehousing Compensation administration Alignment management systems © 2011 ZS Associates 6 2011-10-19 .Cambridge University . combined with a complete and integrated range of services Business development strategy Clinical development strategy Organizational structure Go-to-market strategy Mergers & integration Marketing strategy Portfolio strategy Strategy Sales Marketing Sales force size.ZS Associates Our practice areas address a wide range of sales and marketing issues. Cambridge University .ZS Associates ZS Cambridge alumni presenting today… Paul Berg Consultant London Office Gonville & Caius College BA. neurology. Biomedical Engineering • Joined ZS as a Business Analyst in 2005 • Conducted projects on a wide range of issues: • commercial organisation design • sales force sizing and alignment • customer targeting • incentive plan design • clinical development pipeline strategy • opportunity assessment • market research • Has worked in a wide variety of therapeutic areas. China. dermatology and rheumatology • Has worked in a broad range of markets including Australia. and many European and South American countries © 2011 ZS Associates • Joined ZS as a Business Analyst in 2010 • Has employed both quantitative and qualitative analysis in a variety of projects including: • sales force sizing and alignment • hospital market access • commercial organisational design • market research • Has worked in a range of industries including: • pharmaceuticals • medical devices • consumer products • As a Spanish speaker. MEng. MSci. Natural Sciences (Chemistry) Raluca Cenusa Business Analyst London Office Emmanuel College BA. Raluca has spent time working in the ZS Barcelona office and has also undertaken projects in many other European countries.Cracking the Case Interview v1. 7 2011-10-19 .0 . including oncology. South Africa. Agenda § Objectives § Introduction to ZS § How to approach case interviews § Applying to ZS § Q&A © 2011 ZS Associates 8 2011-10-19 .Cambridge University .0 .Cracking the Case Interview v1. Cracking the Case Interview v1.0 . analysis and synthesis – Quantitative ability – Creativity and business judgment Case interview § Demonstrate “what we really do” (analytic) – Ambiguous problems – Insufficient information and time – Pressure to quickly develop potential solutions © 2011 ZS Associates 9 2011-10-19 .Consulting interviews commonly fall into two categories Fit interview (behavioural) § § § § Character match with the firm values Ability to communicate in a clear and concise manner Test for emotional intelligence and business acumen Possession of self-confidence.Cambridge University . team spirit and leadership attributes § Demonstration of dedication for the job and self motivation § Evaluate basic consulting skills – Problem structuring. Most consulting firms conduct a combination of fit and case interviews – One or two interviews – Expect both fit and case questions – First round decisions are generally made in the same day – A series of interviews (at least one with a partner) – Expect both fit and case questions – An informational session with an analyst is also very Second Round common – Most companies extend offers shortly after the second round – This is a half day commitment might include lunch / dinner and possibly an overnight stay First Round Third Round (happens occasionally) – Meet with one or more partners – Possibly some further case exercises 10 2011-10-19 .Cracking the Case Interview v1.Cambridge University .0 © 2011 ZS Associates . If consulting seems like a good fit for you.0 .Cambridge University . WetFeet. transcript and test scores Be ready for the obvious behavioral interview questions Have stories ready that demonstrate important qualities Look your best with no exaggeration (details are important!) Have some smart questions ready for your interviewers. Prepare! Form an interview case group with your friends (give and receive feedback) Have extra copies of your CV. Prepare. spend the time to appropriately prepare for interviews § Research the industry and companies focus) – – – – On-campus presentations Company websites Industry guides (Vault. Stay calm and think through your answers! © 2011 ZS Associates 11 2011-10-19 .) Cambridge Careers centre (demonstrate your § Practice cases (performance will improve exponentially) – Company websites – Vault Case and WetFeet Interview Guides – Case Interview Books Prepare.Cracking the Case Interview v1. etc. and you should follow their lead § There is often time for you to ask questions following the interview – Cases are often based on actual projects and you may be interested in knowing the outcome © 2011 ZS Associates 12 2011-10-19 .Cambridge University .0 .Case Interviews vary between companies but have some general similarities § There are 4 main types of case interviews: – – – – Market Sizing In-tray (many consulting companies) Business Problem (many consulting companies) Brain Teasers § Case Interviews usually last between 30 – 45 minutes (excluding prep time) – Occasionally.Cracking the Case Interview v1. you are given “prep time” (45 – 60 minutes) to work on the case before meeting with an interviewer to discuss your thoughts (especially for in-tray cases) § The interview is an interactive dialogue between you and the interviewer – Case interviews are designed so that you should continually be asking questions and "thinking aloud" – The interviewer will often steer you in the direction they think you should go. The key to success in case interviews is to follow a structured pattern and identify issues Clarify Structure Analyse Conclude • Ensure complete understanding of the question at hand • Develop an approach to solve the problem • Identify the important issues • Make solid recommendations about the action that needs to be taken • Request information to test hypothesis • Identify specific opportunities ! Do not jump to conclusions even if you think you know the answer! ! Walk the interviewer through your thought process ! For many case studies. Your method of approaching complex issues is what matters the most © 2011 ZS Associates 13 2011-10-19 . there is no right or wrong answer to the questions.Cracking the Case Interview v1.0 .Cambridge University . Market sizing example: How many GPs are there in the UK? Here’s one possible approach: § Propose a top-down methodology § Start with something you know § Filter down using reasonable assumptions © 2011 ZS Associates 14 2011-10-19 .Cracking the Case Interview v1.Cambridge University .0 . 000 = about 40.5 hours per day x 200 working days per year = 3.0 .5 Population who visit a GP? Average number of visits to a GP per year? Hours worked per day? 4 Working days per year Available appointments per GP per year 200 Visits to GPs per year 120 million 3.Cambridge University .000 15 2011-10-19 .000 appointments per year • 120 million / 3.000 GPs © 2011 ZS Associates Actual number of GPs in the UK is about 41.Cracking the Case Interview v1.000 Calculation: • 30 million people x 4 visits per year = 120 million visits • One GP can see 2 people per hour x 7.How does this approach work in practice? Population of the UK? ~60 Million 30 Million Duration of a visit? 30 minutes 7. an interviewer wants to see you carry it through • Don’t look for affirmation from the interviewer at every step… but take hints if offered! 16 2011-10-19 .Cambridge University .Cracking the Case Interview v1.0 .Common mistakes when tackling market sizing questions… • Ask clarifying questions if needed • Tell the interviewer how you are going to approach the question before you begin Not structuring the problem Making the numbers difficult for yourself • Try to use round(-ish) numbers if possible • Do each operation one step at a time to eliminate the risk of mistakes • Don’t pick a starting number that you are totally unable to verify • Use your real-world judgement to make sure your assumptions and outcomes seem realistic Making unreasonable assumptions • Decimal points / orders of 10 can easily be mis-carried under interview Miscalculating pressure • Feel free to use scientific notation to avoid simple errors Overcommunicating / lacking confidence © 2011 ZS Associates • Having defined your approach. Cracking the Case Interview v1.Any questions about market sizing cases? © 2011 ZS Associates 17 2011-10-19 .0 .Cambridge University . there will be some followups – these can vary from consultancy to consultancy • You might be asked to: • Update your analysis based on the debrief • Create some slides to communicate the recommendation • Present to other interviewers • … 2011-10-19 .0 • • • • © 2011 ZS Associates 18 . this will be done via one (or more) of the documents that make up the case. requiring a quick assessment and analysis Introduction (sometimes) Preparation (on your own) Debrief (with the interviewer) Closing (sometimes) • You will be provided with an overview of the business case situation and some supporting documents • Sometimes.Cracking the Case Interview v1.In-tray cases provide the candidate with a large amount of information.Cambridge University . rather than face-toface with the interviewer • Review the documents for their content and relevance Understand the business problem and how the case material can help Construct an approach to solve the problem Perform any analysis needed to address the problem Develop a recommendation • Discuss the case issues with the interviewer • Talk through the analysis you have performed • Explain your recommendation • Describe any next steps that could be done if more time were available • Sometimes. I’ve sourced quotes for the long and short-term lease options on the office block at 25 North Street – they told me over the phone that the short-term lease is only available on the smaller unit. We should be able to arrange a short-term option for you of two years for a 10% premium.Cracking the Case Interview v1. Thank you for your enquiry.000 m2 on the third floor and one at 2. Joy To: From: Re: Joy@zsassociates finance@OfficeSpace Enquiry re: 25 North Street Dear Joy.500 m2 on the sixth floor. and I’ll come and discuss with you in 45 minutes? Thanks.Cambridge University . Both are available for £500 per m2 per year under our standard rental terms of a 10 year lease. Raluca © 2011 ZS Associates 19 2011-10-19 .In-tray example: Our company is opening a new office. We have two units in our 25 North Street property: one at 1. We require a deposit equivalent to a year’s rent. Also attached is the agreement in principle for the mortgage on 16 Oriel Place. Please let us know if you would like to proceed. information about building management charges and council rates. Can you please start working out our best option. How should we acquire the new office space? To: From: Re: interviewee@zsassociates Joy@zsassociates Office options Hi.0 . Sincerely. Cracking the Case Interview v1. How should we acquire the new office space? To: From: Re: Joy@zsassociates counciltax@londonboroughA Rates for Oriel Place Dear Joy. Kind regards. The office property at 16 Oriel Place is currently liable for rates of £100 per m2 per annum.0 .Cambridge University . Our annual rates for new office properties in North Street are currently £12 per square foot. We expect this to rise to £14 next year.In-tray example: Our company is opening a new office. Felicity To: From: Re: Joy@zsassociates taxman@councilB Rates for North Street Dear Joy. Kind regards. Thank you for your enquiry. Andrew © 2011 ZS Associates 20 2011-10-19 . the predominantly open plan solution would need about 110 square feet per person before it begins to feel cramped.0 . Stephen © 2011 ZS Associates 21 2011-10-19 . How should we acquire the new office space? To: From: Re: Joy@zsassociates Chris@zsassociates Headcount plans Hi Joy.Cambridge University . Further to our discussion about the office fixtures and fittings. Headcount plans for the next few years are as follows: 2011 2012 2013 2014 70 75 80 95 Please use these assumptions for the office planning. Chris 2015 110 To: From: Re: Chris@zsassociates stephen@architectsanonymous New office layout Hi Chris. Regards. Other features we discussed were: • A reception at 400 sq ft • A large meeting room at 800 sq ft • A small meeting room at 300 sq ft • A kitchen at 150 sq ft • A server room at 200 sq ft Please get in touch if you have questions! Regards. If you want walled offices this rises to more like 200 sq ft per person.In-tray example: Our company is opening a new office.Cracking the Case Interview v1. We are pleased to confirm an agreement in principle for a business mortgage of £12. details are as follows: • 35. How should we acquire the new office space? To: From: Re: Chris@zsassociates Karine@VictoriaEstates 16 Oriel Place Dear Chris.000 at 4% interest. providing this does not exceed 80% of the property value. but it has been on the market for some time Kind regards. Yours sincerely.0 . Over an 8 year term. Natasha © 2011 ZS Associates 22 2011-10-19 . Thanks for submitting the mortgage forms for 16 Oriel Place. monthly payments would be £140.000. Thank you for meeting us earlier this week and visiting the property at Oriel Place.000 sq ft of floor space on the 5th floor • 24-hour manned ground-floor security • The seller currently has this listed for £15 million.000.Cracking the Case Interview v1. Karine To: From: Re: Chris@zsassociates Natasha@bizmoney Agreement in principle Hi Chris.In-tray example: Our company is opening a new office.Cambridge University . To confirm the building specifications. 0 .Cracking the Case Interview v1. How should we acquire the new office space? How would you approach this case? © 2011 ZS Associates 23 2011-10-19 .Cambridge University .In-tray example: Our company is opening a new office. 0 © 2011 ZS Associates 24 . 1m2 " 10 sq ft What options does this leave us? How can we make an objective comparison? Are there any other considerations? 2011-10-19 .Cambridge University .This is one approach… What are the key issues? How much room will the staff need? How much will it cost? Check the units! For simplicity.Cracking the Case Interview v1. How much space does each member of staff get in each option? North St small unit – short let Total space (sq ft) Fixed non-personal space Personal space Year 2011 2012 2013 2014 2015 Headcount 70 75 80 95 110 10.150 North St both units – long let 35.000 1.150 Personal space per head (sq ft) 116 109 102 86 74 331 309 289 244 210 474 442 414 349 301 474 442 414 349 301 Take-away: There is no need to calculate the long-term lease on the small rental unit.000 1.000 1.000 1.850 33.850 8.850 23.0 .Cracking the Case Interview v1.150 Purchase Oriel Place 35.Cambridge University . as it will not meet space requirements © 2011 ZS Associates 25 2011-10-19 .150 North St large unit – long let 25.850 33. 000 690.000 1.250.000 North St large unit – long let 50 14 25.000 One-off deposit 550.000 2.000 Note the conversion to directly comparable units – this table has converted all quantities to square feet © 2011 ZS Associates 26 2011-10-19 .000 3.000 Annual rent Annual rates Annual total 550.680.000 350.000 140.000 1.000 350.000 2.How much do our available options cost? North St small unit – short let Rent/area (sq ft) Rates/area (sq ft) Area (sq ft) 55 14 10.030.000.000 1.000 490.0 .000 North St both units – long let 50 14 35.000 Purchase Oriel Place 10 35.Cambridge University .Cracking the Case Interview v1.750.000 1.600.250.750.000 1.000 1.240. 000 13.000 Purchase Oriel Place 3.910.240. so only need to add rates… 2011-10-19 .000 10.000 12.000 6.650.Cambridge University .000 8.000 7.450.850.590.000 12.430.230.000 North St large unit – long let 1.000 11.000 21.180.450.240.000 17.000 4.000 6.950.250.000 15.000 17.000.030.000 19.670.150.930.000 15.470.000 9.000 9.000 North St both units – long let 1.650.000 19.000 7.000 5.050.000 1.000 17.000 14.060.000 19.000 24.000 1.740.000 15.150.990.250.210.710.000 3.000 10.000 2.Cracking the Case Interview v1.120.What’s the cumulative cost year-on-year? Numbers of years 0 1 2 3 4 5 6 7 8 9 10 North St small unit – short let 550.0 Graphing this would be an easy way to see where the cheapest cost option changes © 2011 ZS Associates 27 .000 19.250.050.000 Mortgage is paid off after 8 years.850.190.750.090. 0 .Cambridge University .Cracking the Case Interview v1.Drawing a graph is a good way of clearly visualising your analysis Millions £30 £25 £20 £15 £10 £5 £0 0 1 2 3 4 5 6 Year 7 8 9 10 Small unit Large unit Both units Purchase © 2011 ZS Associates 28 2011-10-19 . the cumulative cost of renting both units is comparable to the purchase option – How long does the company intend to stay in this office? – Does the company have £3 million available for the deposit? – What is the difference in locations between the two offices? How does this affect hiring and § Further qualitative reasons might make the purchase option more attractive – The building will have some resale value once the loan is paid off. but none of the other documents set out what these will cost – Are there any other costs that haven’t been considered? Utilities. etc. there is the option to let a part of the space in Oriel Place – What happens to the office dynamic if we place personnel on different floors of the same § At 6 years.0 . – Would considering inflation affect the outcome? § How will the headcount plan evolve after 2015? – The available space per person falls considerably as headcount rises – if the plan is for § We could consider renting both the large and small units building? headcount to continue to rise.Cracking the Case Interview v1. whereas rental costs cannot be recouped – The estate agent’s email mentions the building has been on the market for a while – could we negotiate the cost down? retention? § There may be other factors we haven’t thought of! © 2011 ZS Associates 29 2011-10-19 . this unit might become too small – If the headcount does not rise.In many case studies. there might be questions that data analysis can’t definitively answer – raise these with your interviewer! § You have an incomplete set of information – Joy’s introductory email mentions building management charges.Cambridge University . Common mistakes when tackling in-tray cases… Not assimilating all the information • You will usually need to refer to all the documents to solve the case • There might be some red herrings. you’ve probably missed something! Failing to do any quantitative analysis Poor communication during the debrief © 2011 ZS Associates • One half of consulting is creating the right answer.0 . so often involve numbers • If you haven’t done any maths or drawn at least one graph. the other half is explaining it to the client – the debrief is your chance to prove you can do both • If the case is structured with follow-up time.Cambridge University . but you need to be sure you’ve picked the right ones Failing to define the business problem • The materials won’t always spell out the issues for you • As with the market sizing. listen carefully to instructions from the interviewer 30 2011-10-19 . but it’s rare for any material to be completely irrelevant – you need to read them all before you can discard any Not organising yourself • Some documents may be more useful than others – it’s fine to prioritise these.Cracking the Case Interview v1. you need to structure your approach • The in-tray showcases your ability to create a problem solving method • In-tray exercises allow a lot of prep time. Any questions about in-tray cases? © 2011 ZS Associates 31 2011-10-19 .0 .Cambridge University .Cracking the Case Interview v1. Cracking the Case Interview v1.Business problem cases typically give you a situation overview and ask you to structure an approach to tackling the problem § I run a small coffee shop that has been in my family for over 30 years § Recently. I learned that Starbucks has bought the lease on a unit just around the corner § Starbucks will be opening in 3 months’ time § I’m worried about what this means for my business.0 . and want your advice How would you approach this issue? © 2011 ZS Associates 32 2011-10-19 .Cambridge University . 0 .What information might you need to solve this case? § Where is the coffee store? § What does the store serve? § How do prices compare to Starbucks? § How many customers does the store get at the moment? Are there other coffee stores nearby already? Can a family store afford a price war with Starbucks? § What is the minimum number of customers needed to break even? How could you break this down if the “owner” doesn’t know the answer? § What are the store’s costs and overheads? How much control would the “owner” have over these? © 2011 ZS Associates 33 2011-10-19 .Cracking the Case Interview v1.Cambridge University . Common mistakes when tackling business situation cases… Assuming the answer • The interviewer is unlikely to have given you all of the information in one go • Ask some questions. begin proposing an approach – you can always ask “top-up” questions later in the conversation • Often.0 © 2011 ZS Associates 34 . but don’t get defensive – show a willingness to be flexible and consider other options 2011-10-19 . make sure you know as much as you reasonably can Not tackling the problem • It is possible to ask too many questions! • As soon as you believe you have the core information. instead of exploring the issues some more Over-confidence • Interviewers will probably probe and challenge your answers • Justify your approach.Cracking the Case Interview v1. these types of cases are open-ended – there is probably more than Lack of creativity one way forward • Poor candidates often get their first “good” idea and stick with it throughout.Cambridge University . Any questions about business problem cases? © 2011 ZS Associates 35 2011-10-19 .0 .Cambridge University .Cracking the Case Interview v1. 0 © 2011 ZS Associates 36 .Recap: What can you do to prepare? § Use the resources available at the Careers Service – Discussions with Careers Advisers – Example case study questions § Research company websites before you go to interview – Understand as best as possible the type of work they do – Some companies have sample case studies on their careers sites § Recommended reading: – The Vault Guide to the Case Interview – Mark Asher and Eric Chung – Ace Your Case series of WetFeet Insider Guides – WetFeet.com – Great Answers to Tough Interview Questions – Martin Yate § Approach case interviews with the right mind-set – Ask questions – Structure the problem – Be open-minded and creative – Expect to do some maths! 2011-10-19 .Cracking the Case Interview v1.Cambridge University . Cracking the Case Interview v1.Cambridge University .Agenda § Objectives § Introduction to ZS § How to approach case interviews § Applying to ZS § Q&A © 2011 ZS Associates 37 2011-10-19 .0 . ZS Associates ZS provides greater depth of expertise than general management consulting firms.Cambridge University .Cracking the Case Interview v1.and data-driven approach Global presence Over 28 years experience Boutique Firms We are positioned to help clients address a broad range of their most critical commercial effectiveness issues © 2011 ZS Associates 38 2011-10-19 .0 . integrated service portfolio Deep industry expertise Fact. and more breadth and capacity than boutique firms General Management Consulting Firms Sales and marketing focus From strategy to implementation Broad. ZS Associates We seek associates with core analytic skills.Cracking the Case Interview v1.Cambridge University .0 . yet define several client-facing career tracks Goal Setting IC Admin Targeting Execution Product Tracking Data Warehousing User Experience Software Product Management CRM Implementation IC Design Pricing Go-To-Market Strategy Business Operations Business Consulting Pipeline Strategy Qualitative Market Research Quantitative Market Research Business Technology Business Intelligence GUI Design © 2011 ZS Associates 39 2011-10-19 . 0 .g.ZS Associates You should apply for the position at ZS Associates that capitalises on your current skills Tracks Business Associate (BA) • Advanced ability to gather. including: § Life sciences § Physical sciences § Engineering § Business and economics § Arts Problem-solving orientation (structured and unstructured) Extremely flexible to adapt to changing client needs Project mentality (start and stop) Focus on the “finding the answer” Mindset Most associates in Europe fall into Business Consulting – details of other capability groups are available on our website © 2011 ZS Associates 40 2011-10-19 .Cracking the Case Interview v1. adaptability and strong personal impact • Significant analytic and quantitative coursework Degree disciplines We recruit from a wide range of degree disciplines. simulation) Special focus Qualifications • Quantitative or research-based coursework • Empathy. optimisation.Cambridge University . synthesise and apply insights to business issues Business Analytics Associate (BAA) • Advanced analytics (e. ZS Associates Please make a note of how to submit your application § ZS applications: – www.Cambridge University . 2011 © 2011 ZS Associates 41 2011-10-19 .zsassociates.Cracking the Case Interview v1. covering letter and transcripts online § Cambridge deadline – Wednesday.com/campus – Please submit your CV. October 26th.0 . Cambridge University .Cracking the Case Interview v1.Agenda § Objectives § Introduction to ZS § How to approach case interviews § Applying to ZS § Q&A © 2011 ZS Associates 42 2011-10-19 .0 . Accelerating Business Performance Through Sales & Marketing Excellence © 2011 ZS Associates 43 2011-10-19 .0 .Cambridge University .Cracking the Case Interview v1. Cambridge University .Cracking the Case Interview v1.APPENDIX Supporting material for in-tray case example © 2011 ZS Associates 44 2011-10-19 .0 . Cambridge University .Cracking the Case Interview v1. Joy © 2011 ZS Associates 45 2011-10-19 .To: interviewee@zsassociates From: Joy@zsassociates Re: Office options Hi. information about building management charges and council rates.0 . and I’ll come and discuss with you in 45 minutes? Thanks. Also attached is the agreement in principle for the mortgage on 16 Oriel Place. Can you please start working out our best option. I’ve sourced quotes for the long and short-term lease options on the office block at 25 North Street – they told me over the phone that the short-term lease is only available on the smaller unit. Both are available for £500 per m2 per year under our standard rental terms of a 10 year lease. We have two units in our 25 North Street property: one at 1.000 m2 on the third floor one at 2. Sincerely.Cambridge University . We should be able to arrange a short-term option for you of two years for a 10% premium. Raluca © 2011 ZS Associates 46 2011-10-19 . We require a deposit equivalent to a year’s rent.500 m2 on the sixth floor.To: Joy@zsassociates From: finance@OfficeSpace Re: Enquiry re: 25 North Street Dear Joy.0 . Please let us know if you would like to proceed.Cracking the Case Interview v1. Thank you for your enquiry. 0 .Cracking the Case Interview v1. Thank you for your enquiry.Cambridge University .To: Joy@zsassociates From: counciltax@londonboroughA Re: Rates for Oriel Place Dear Joy. Kind regards. The office property at 16 Oriel Place is currently liable for rates of £100 per m2 per annum. Felicity © 2011 ZS Associates 47 2011-10-19 . Andrew © 2011 ZS Associates 48 2011-10-19 . We expect this to rise to £14 next year.Cambridge University . Our annual rates for new office properties in North Street are currently £12 per square foot.To: Joy@zsassociates From: taxman@councilB Re: Rates for North Street Dear Joy.Cracking the Case Interview v1.0 . Kind regards. Headcount plans for the next few years are as follows: 2011 2012 2013 2014 2015 70 75 80 95 110 Please use these assumptions for the office planning.Cambridge University . Chris © 2011 ZS Associates 49 2011-10-19 .0 .Cracking the Case Interview v1.To: Joy@zsassociates From: Chris@zsassociates Re: Headcount plans Hi Joy. Regards. Stephen © 2011 ZS Associates 50 2011-10-19 . Further to our discussion about the office fixtures and fittings. If you want walled offices this rises to more like 200 sq ft per person.0 . Other features we discussed were: • A reception at 400 sq ft • A large meeting room at 800 sq ft • A small meeting room at 300 sq ft • A kitchen at 150 sq ft • A server room at 200 sq ft Please get in touch if you have questions! Regards.To: Chris@zsassociates From: stephen@architectsanonymous Re: New office layout Hi Chris. the predominantly open plan solution would need about 110 square feet per person before it begins to feel cramped.Cambridge University .Cracking the Case Interview v1. 000 sq ft of floor space on the 5th floor • 24-hour manned ground-floor security • The seller currently has this listed for £15 million. but it has been on the market for some time Kind regards. Thank you for meeting us earlier this week and visiting the property at Oriel Place.To: Chris@zsassociates From: Karine@VictoriaEstates Re: 16 Oriel Place Dear Chris. To confirm the building specifications. Karine © 2011 ZS Associates 51 2011-10-19 .Cracking the Case Interview v1.Cambridge University . details are as follows: • 35.0 . Over an 8 year term. Thanks for submitting the mortgage forms for 16 Oriel Place. We are pleased to confirm an agreement in principle for a business mortgage of £12. Natasha © 2011 ZS Associates 52 2011-10-19 . providing this does not exceed 80% of the property value. monthly payments would be £140.0 .000. Yours sincerely.To: Chris@zsassociates From: Natasha@bizmoney Re: Agreement in principle Hi Chris.Cracking the Case Interview v1.000 at 4% interest.000.Cambridge University .