Phan Anh Huyen Thoai – BABAWE14139 Product . Promotional plan V. Introduction of Yestudent II. Competitive Advantages • 3. Research III. SWOT and PESTLE Analysis • 2. AGENDA I.Lodging services IV. Introduction of Vietnamese market • 1. Yestudent business model • 1. Problems and solutions . Financial statement VI. Market • 2. INTRODUCTION OF YESTUDENT .I. Introduction of Yestudent Online marketplace Hospitality services Main services • Available in English and • Enable people to • Offering lodging French lease/rent • Yestudent's Travel Blog • Founded in 2013 accommodation • Help people to offer their accommodation .I. INTRODUCTION OF VIETNAM MARKET .II. Market Growth type of services Growth demands for life Growth population Technological changes . Introduction of VietNam market 1.II. II. Research . Introduction of VietNam market 2. Smart Traveling .Backpacking tourism Going to places that others haven't been there yet . Smart Traveling Trying local food . Smart Traveling Smart Traveling Staying away from luxury hotels . From both Primary and Secondary Research. specially the students • Travel short days • With Tight budget • In small group . our group will focus on • The young (18-29 years old). YESTUDENT BUSINESS MODEL .III. students => easy to find host. Yestudent business model 1.III. => just open website to reduce costs. Maxi-Mini Mini-Mini Cheap price Weak finance T => people will not ignore the new service. . SWOT and PESTLE Analysis SWOT S W Maxi-Maxi Mini-Maxi Vietnam is tight culture but New kind of service we have many university O => easy to get customer’s attention. III. Yestudent business model 2. Competitive Advantages . Yestudent business model 2. Competitive Advantages .III. Competitive Advantages Differential Focus strategy strategy Cost leadership .III. Yestudent business model 2. Yestudent business model 2. Competitive Advantages Economic impact Lodging options in under-served Additional areas income to Cost saving to homeowners guests faced with foreclosure .III. Yestudent business model 3. • Accept the booking after agreement between hosts and guests. .III. • Provide reasonably priced numerous types of rooms. Marketing Strategy and Positioning Positioning Statement • Offer one of the most home- style renting services. • Open online every day in a week. . Yestudent business model 3. • Competition-based pricing • Setting price of rooms based on other host’s available rooms. Marketing Strategy and Positioning Pricing Strategy • Demand-based pricing • Finalizing an accommodation price based on its demand.III. Promotional Plan 3. Yestudent business model IV. Marketing Strategy and Positioning Promotion Direct After-sale & Event Response Sponsorship Customer Advertising Advertising Survey Strategy .III. Yestudent business model IV.com. Marketing Strategy and Positioning Website Marketing programs • www. Promotional Plan 3. fanpages.… • Deliver gift vouchers and discount rate for special events/holidays • Forward the guest’s feedbacks to hosts to improve their services .vn • Keep in touch with clients by • Social media: Facebook. Zalo tracking database. traveling blogs.III.yestudent. Yestudent business model IV. Sales Strategy • Sales Forecast (add phần của chị Phương vào nha em .III. Promotional Plan 3. Yestudent business model IV. Sales Strategy Providing Building Sales Growing incentives and catering customer base bonuses for business with programs employees the hosts Start-up Legal company Exit Old stuff will be sold in an strategy auction .III. Promotional Plan 3. PROBLEMS AND SOLUTIONS .VI. Problems and Solutions Economic Redefine Adapt the business Conditions change model Political Follow the Instability rules Changing Improve Follow the current Technology trends technology .VI.