Weekly Class ScheduleMBA Class of 2018, Semester IVB FOR THE WEEK OF APRIL 16 TO APRIL 20, 2018 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr Auditorium A-303 Mon Tue Wed Thu Fri Class 1 0830-1000 AGR 6 * Class 2 1030-1200 Session with FB FB BRM the Dean 5 6 7 Class 3 1230-1400 PM BRM PM BRM 6 5 7 6 Class 4 1500-1630 AGR 7 * * Class 5 1715-1845 BI BI 5 6 * Class 6 1900-2030 BI 7 (Lab Sessions) 1. The soft copy of the weekly schedule is available on the main page of the LUMS website www.lums.edu.pk - Information For: Students\Schedules\MBA Schedule 2. For course titles and instructors, please turn overleaf. * Follow the timings given on the inner pages for Session with the Dean, BI 5,6 and 7. MBA CLASS OF 2018 Semester IV (SIVB) LIST OF COURSES BEING OFFERED CODE UNITS COURSE TITLE INSTRUCTOR(S) AGR 0.5 Agribusiness & Value Chain Management Syed Zahoor Hassan BRM 0.5 Brand Management Moeen N Butt BI 0.5 Business Intelligence M Adeel Zaffar FB 0.5 Family Business Arif I Rana PM 0.5 Project Management Zehra Waheed SULEMAN DAWOOD SCHOOL OF BUSINESS MBA PROGRAMME CLASS OF 2018 AUDITORIUM A-303 SEMESTER IV 2017-18 (SIVB) Assignments for the week of April 16 to April 20, 2018 *************************************************************************** MONDAY, APRIL 16 0830 - 1000 AGRIBUSINESS & VALUE CHAIN MANAGEMENT SYED ZAHOOR HASSAN Topic: Aligning Farmers with Market Case: Samriddhi: Redesigning the Vegetable Supply Chain in Bihar Assignment: 1. What were the main issues in the vegetable supply chain in Bihar before Samriddhi? Make a list of initiatives that Kaushlendra has introduced in the vegetable value chain? How do these initiatives address the existing issues in the vegetable value chain? 2. How is value being created by Samriddhi? How has the value proposition and capability set of various players in the vegetable value chain changed? 3. Identify the principles and concepts that Samriddhi has employed in redesigning of the value chain? 4. How should Kaushlendra address the various challenges that Samriddhi faces? 5. What can we in Pakistan learn from Samirddhi? How can we utilise this learning and what challenges will we face? Read: 1. Fruit and Vegetable Supply Chain in India (review again) 2. Value Chain and Retailing of Fresh Fruits and Vegetables 1000 - 1230 Break 1 1230 - 1400 PROJECT MANAGEMENT ZEHRA WAHEED Topic: The Toolkit Case: Improving the Product Development Process at Kirkham Instruments Corporation Assignment: 1. Was Michael Donaldson wise to have delegated the implementation of the new product development management system to Kathleen Quinn as he did? What, if anything, might he have delegated differently? 2. Why did the managing directors have such a difficult time reducing the number of projects? 3. How might this challenge have been approached more effectively? 4. If you were Michael Donaldson, what sequence of actions would you have undertaken to ensure that the system got implemented effectively at Kirkham Instruments? 5. Given the present situation, what should Michael Donaldson do? Read: The New Product Development Imperative TUESDAY, APRIL 17 1100 - 1200 SESSION WITH THE DEAN DR. JAWAD SYED Venue: Auditorium A-303 1200 - 1230 Break 1230 - 1400 BRAND MANAGEMENT MOEEN N BUTT Topic: Brand Positioning Case: Mountain Dew: Selecting New Creative (Harvard) Read: 1. What Becomes an Icon Most 2. For the Love of Meat One 1400 - 1730 Break 2 1730 - 1900 BUSINESS INTELEGENCE M ADEEL ZAFAR Topic: Getting Analytics to Work for Your Organisation Case: Retail IT Decisions at Jay-Kay’s: Leveraging the Stylo Shoes Experience WEDNESDAY, APRIL 18 1030 - 1200 FAMILY BUSINESS ARIF I RANA Topic: The Family Development Dimension Case: The Khalil Abdo Group Read: 1. Chapter 2: G-to-G 2. Principles of Family Business System Change 3. The Gulf: It’s a Family Affair 1200 - 1230 Break 1230 - 1400 PROJECT MANAGEMENT ZEHRA WAHEED Topic: The Toolkit Lecture and exercise-based class Read: 1. Work Breakdown Structures: Turning Projects into Bite-Size Morsels of Work Packages 2. AOA/ AON Network Exercises 1400 - 1500 Lunch break 1500 - 1630 AGRIBUSINESS & VALUE CHAIN MANAGEMENT SYED ZAHOOR HASSAN Topic: Challenges in Optimising the Entire Value Chain Case: McDonald’s India: Optimising the French Fries Supply Chain 3 Assignment: 1. Review the readings from the first two sessions of this course. 2. Revisit the material for session 3 and determine as to what is financially the most lucrative opportunity available to a potential business person in the potato value chain – where is the opportunity to obtain highest rents? 3. What were the pitfalls of the initial attempts by McDonald’s India to create its French fry supply chain? What were the critical factors that enabled McCain’s success? 4. How did farmer collaboration and capability building help promote McDonald’s growth and quality objectives? 5. Under McCain’s management, the MacFry supply chain has been effective. What are the risks of this model? How can McDonald’s address the competitive threats from other firms moving in and capitalising on the large investments of time and money that McDonald’s has made? 6. What are the options McDonald’s India can pursue to meet the huge growth in demand that has been predicted in India? Is it better to push for 100% localisation using one supplier or to use a multi supplier strategy by continuing to import some supply? 7. Would vertical integration strengthen McDonald's ability to have assured supply, or weaken it? THURSDAY, APRIL 19 1030 - 1200 FAMILY BUSINESS ARIF I RANA Topic: The Family Development Dimension Case: Sahaf Shawls Read: Relationships among Siblings and Cousins in a Family Firm Note: Why Bond?—The Benefits of Family Ties across Time, Space, and Generations 1200 - 1230 Break 4 1230 - 1400 BRAND MANAGEMENT MOEEN N BUTT Topic: Brand Positioning Case: Dentonic Toothpaste Read: 1. Brand Discussion: Repositioning of Lifebuoy 2. Supplemental Material: Brand Positioning Process, Brand Positioning Errors 1400 - 1730 Break 1730 - 2030 BUSINESS INTELLIGENCE (Double Session) M ADEEL ZAFAR Venue: IST LAB -1 Topic: Getting Analytics to Work for Your Organization Case: Hands on session on Data Mining – Data Preparation, Supervised Learning Techniques Read: “Reshaping Business with Artificial Intelligence: Closing the Gap between Ambition and Action” FRIDAY, APRIL 20 1030 - 1200 BRAND MANAGEMENT MOEEN N BUTT Topic: Brand Extensions and Architecture Case: Coca-Cola Goes Green: The Launch of Coke Life (Ivey) Industry: Beverages Read: 1. BrandPro Simulation: Introduction 2. Brand Discussion: Unsuccessful Brand Extensions 5