Nokia NetAct™ TrafficaReal-time event analysis of subscribers, service usage, terminals and networks at the cell level or even at the level of individual subscribers. such as troubleshooting. In other words. Nokia NetAct Traffica can be used at all levels of an operator’s organization. the Nokia NetAct Traffica platform gathers data from multiple data sources. First. It collects and stores real-time traffic data from sources throughout the network and presents it in standard or user-defined graphical formats. Operators will only be able to maintain ARPU and customer loyalty by meeting these expectations. location identification and mobile terminal identification • Managing vehicle fleets by calculating travel times using handovers and providing location updates • Target SMS advertising based on handovers and location updates • Revenue assurance and fraud analysis. CDRs or probes in signaling links. This versatile tool provides a detailed. Various modules complete the picture by building a solution tailored to support the specific needs of the operator in each case. such as call tracing by calling party identification. By providing a powerful engine for subscriber event data analysis. the drive for quality of service and quality of experience must lie at the heart of every operator’s business.Understanding the user experience is the key to customer loyalty Providing an excellent customer experience is essential for operators that wish to succeed in today’s highly competitive markets. Turning data into information Nokia NetAct Traffica helps operators understand how their services are performing by focusing on live traffic and subscriber activity. such as long call duration analysis and SIM box detection • Corporate and VIP reports to monitor Service Level Agreements and verify their correct delivery • Service use analysis for planning and marketing Operator benefits • View service and network performance from the customer perspective • Reduce costs through rapid problem detection and prioritization according to potential service impact • Analyze service usage to understand trends and maximize revenue • Respond more quickly to customer complaints . Nokia NetAct Traffica essentially shows the operator the network’s ability to deliver traffic. Customers expect to use their chosen mobile services whenever and wherever they want. subscriber profiling and GPRS autoprovisioning. multi-purpose Nokia NetAct Traffica applications provide flexible support for a wide range of operator requirements. Nokia NetAct Traffica allows operators to view network performance from their customers’ point of view. modules are being used to provide: • Analysis of roaming subscriber activity • Analysis of user actions to support customer care • Subscriber behavior profiling and data warehousing • Solutions for public safety authorities. real-time picture of end-user activity and service usage throughout the network. pre-integrated management system for all network technologies we support. Nokia NetAct Traffica uses wellestablished technology and is already delivering valuable service information to more than 80 customers in over 40 countries around the world. multi-purpose clients such as Traffic News and Traffic Views. For example. Once a problem is detected. In addition. customer care. Nokia NetAct Traffica gives operators the ability to carry out comprehensive troubleshooting by monitoring every single call and session attempt in the network. such as network element interfaces. It is part of the Nokia Siemens Networks network management solution. thanks to dynamic. clear codes and error messages enable operators to tell exactly what type of problem a customer is experiencing. that will offer a unified. Working on top of this platform. Traffic analysis provides flexible solutions to operator challenges Nokia NetAct Traffica provides operators with a total solution that uses real-time traffic analysis to support their specific business needs. Nokia NetAct Traffica can be used to deliver complete solutions to a whole host of operator-specific requirements. The platform brings all this information together to enable operators to analyze subscriber events across all the technologies in the network. It presents real-time visibility of end-user activity over the whole network as an overview. The solution handles services delivered over a multi-vendor. Nokia Service Assurance comprises the following major components: • Nokia Service Quality Manager is a real-time. cross-domain correlator for automated resource trouble and service problem detection and resolution • Nokia NetAct Traffica provides real-time subscriber and traffic analysis using records from network elements.” says Mr. Operators can anticipate potential service quality degradations and quickly establish their root cause. Nokia Service Assurance can be integrated with our service development. whether in the network. service quality management and resource performance management. boosting service uptake and customer loyalty • Reduced OPEX helps maintain operator margins in the face of today’s fierce competition . Director of Network Operations for Three UK. applications and value-added solutions for subscriber-centric network management Operator benefits • Maintaining excellent service quality leads to delighted end-users. such as ERP or CRM systems. It actually has a role to play in managing individual end-user services. as well as optimization solutions to support the end-to-end management of service lifecycles. Denis Coakley. Nokia Service Assurance supports QoS/Service Level Agreement (SLA) management. service problem management. it also enables operators to reduce their operational expenditure (OPEX). Crucially. deployment and provisioning solutions. service platform or user device. CDRs and passive probe data • Nokia Mobile Quality Analyzer is a mobile device-based agent for delivering first-hand insight into end-user experiences • Nokia Global Reporter and Reporting Suites offer resource and service-related reporting Network element interfaces CDR’s Probes Nokia NetAct™ provides complete set of data sources. SLAs can be monitored and corrective actions prioritized according to their business impact.“Nokia NetAct Traffica is more than just a traffic management tool. Nokia Siemens Networks consultants can draw on their extensive experience with Key Performance Indicators and Key Quality Indicators to help customize the solution to fit each operator’s technical and business environment. Traffica solutions Fraud analysis Vehicular management Data WH Corporate reporting Roaming analysis Customer care Traffica applications Alerts Views News Graphs Traffica platform Database Database Exporting Service assurance delivers top-quality customer experience The Nokia Service Assurance solution helps operators delight their customers by delivering a top-quality experience. feeds. multi-technology network and integrates easily with existing business support systems. FIN-02610 ESPOO FINLAND Copyright 2007 Nokia Siemens Networks.nokiasiemensnetworks.Nokia Siemens Networks Karaportti 3. www.com . All rights reserved.