Top 9 Problems Faced by International Marketing.pdf

8/11/2016Top 9 Problems Faced by International Marketing Top 9 Problems Faced by International Marketing by S. Jaideep ADVERTISEMENTS: International marketing is not as easy as domestic marketing. International marketing environment poses a number of uncertainties and problems. As against, national markets, international markets are more dynamics, uncertain, and challenging. Especially, cultural diversities and political realities in several nations create a plenty of barriers that need special attention. In the same way, geographical constraints cannot be totally undermined. Widespread terrorism has created a new threat to international trade. Though the world is advancing in terms of information technology, innovative and superior methods of organizing marketing efforts (like horizontal organisation, network organisation, virtual organisation), global efforts for smooth international trades, and so forth, yet international marketing is not that much easy to pursue, it has become a challenge to accept. 1. Tariff Barriers: http://www.yourarticlelibrary.com/marketing/top­9­problems­faced­by­international­marketing/48739/ 1/8 Marketers of guest countries find it difficult to earn adequate profits while selling products in the host countries. Frequent change in tariff rates and variable tariff rates for various categories of products create uncertainty for traders to trade internationally. languages. buying capacities. Social and personal characteristics of customers of different nationalities are real challenges to understand and incorporate. Administrative Policies: Bureaucratic rules or administrative procedures – both in guest countries and host countries – make international (export and/or import) marketing harder. Some countries have too lengthy formalities that exporters and importers have to clear.yourarticlelibrary. 2. They pose special problems for international marketers. Global customers exhibit considerable cultural and social diversities in term of needs. Considerable Diversities: Different countries have their own unique civilization and culture. International marketers have to accustom with legal formalities of several courtiers where they wants to operate. buying and consumption patterns. expectations. and so forth. strategically tariff policies are formulated that restricts international marketing activities.com/marketing/top­9­problems­faced­by­international­marketing/48739/ 2/8 .8/11/2016 Top 9 Problems Faced by International Marketing Tariff barriers indicate taxes and duties imposed on imports. Sometimes. Compared to local and http://www. 3. to prevent foreign products and/or promote domestic products. preferences. habits. Unjust dealings to get the formalities/ matters cleared create many problems to some international players. Antidumping duties levied on imports and defensive strategies create difficulty for exporters. followed by Islam (1. product design. Language and religious diversities are the real challenge for international business players. Religious diversities seem difficult to cope with as they determine needs and wants of people.com/marketing/top­9­problems­faced­by­international­marketing/48739/ 3/8 .8/11/2016 Top 9 Problems Faced by International Marketing domestic markets. Political atmosphere in different courtiers offer opportunities or pose challenges to international marketers. followed by English (6%). pricing. In the same way. Message preparation and execution in suitable media in international markets is not easy game to play. At present Christianity is the largest in the world (1.yourarticlelibrary. English speaking countries can contribute the largest share (40%) in global business. and followed by Buddhism (350 millions). China (20%) is the largest in term of native speakers. Political Instability or Environment: Different political systems (democracy or dictatorship). Yet English is recognized as global business language. and political instability are some of real challenges that international markers have to face. it is more difficult to understand behaviour of customers of other countries. followed by Hinduism (750 millions). 4. and distribution need more information and efforts.7 billion). and followed by Hindi (5%). and mixed economy). as against domestic markets.0 billion). Market segmentation. different economics systems (market economy. command economy. to design and modify marketing mix over time for international markets seem more difficult. http://www. Promoting products in international markets is a formidable task. There are 6000 languages in the world. 6. international political and legal environment needs a special attention.8/11/2016 Top 9 Problems Faced by International Marketing Governments in different nations have their priorities. Indian Rupee.. agricultural policies. Long-term trend of global political environment is unpredictable and uncertain. Drastic change in these policies creates endless difficulties to international traders. etc. While dealing with international markets. philosophies.com/marketing/top­9­problems­faced­by­international­marketing/48739/ 4/8 . Segmenting and selecting international markets require the marketers to be more careful. 5.yourarticlelibrary. and approaches to the international trades. Exporting and importing products via sea route and making arrangements for effective selling involves more time as well risks. fiscal policies. In case of extraordinary and unexpected moves (ups and downs) http://www. Place Constraints (Diverse Geography): Trade in foreign countries of far distance itself practically difficult. Economic policies of different nations (industrial policies. Variations in Exchange Rates: Every nation has its currency that is to be exchanged with currencies of other nations. Currencies are traded every day and rates are subject to change. it is a real challenge. Japanese Yen. US Dollar. export-import policies. are appreciated or discounted at national and international markets against other currencies. political approaches of dominant nations have more influence in international marketing activities. They may adopt restrictive (protectionist) or liberal approach to international business operations.) do have direct impact on international trade. In case of perishable products. etc.. European Dollar. Especially. different codes of conduct are specified that every international business player has to observe. there are many obstacles in international markets. Difference in currencies. In different parts of the world. standards. Inappropriate or inadequate role of international agencies supporting and regulating international trades d. Other Difficulties: Besides these problems. However. weights. a worldwide problem. 7. Natural and man-made calamities e. but there is the threat to life. Difference in weathers and natural climates c. Changing ecological environment and global warming b. Racism also restricts international trade activities.com/marketing/top­9­problems­faced­by­international­marketing/48739/ 5/8 . Corruption is another issue relating to business ethics.8/11/2016 Top 9 Problems Faced by International Marketing in currency/exchange rates between two courtiers create serious settlement problems. They are deeply reflected in formal laws and regulations. 9. standards.yourarticlelibrary. such as: a. Norms and Ethics Challenges: Ethics refers to moral principles. People of the world are living under constant fear of terrorists attracts anywhere in the world. globalization process has emphasized some common ethics worldwide. 8. To trade internationally is not economically risky. and norms of conduct governing individual and firm’s behaviour. and marketing methods http://www. measures. Terrorism and Racism: Terrorism is a global issue. com/marketing/top­9­problems­faced­by­international­marketing/48739/ 6/8 . types and other Details | Management Weber’s Bureaucracy: Definition. Types. Related Articles: Microbes: As a Source of Drugs 7 Major Elements of Communication Process 8 Types of Organisational Structures: their Advantages and Disadvantages Position and Power of Chief Secretary of a State Group Dynamics: it's characteristics. 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