The Economic Factor – This is the foundation of a purchasing decision.People can’t buy what they can’t afford no matter how badly they need it or want it. However, affordability is often a matter of perspective, which would explain why so many consumers use “creative” budgeting to get the things they really want. This practice has led to the special finance market and a struggling mortgage industry, and it has you reading this article. The Functional Factor – The functional factor is all about needs. It’s about logic, what makes sense and the best interest of the customer. Although it too plays an important role in the decision to buy, it is the boring factor and typically doesn’t affect emotional appeal. The Psychological Factor – All effective advertising appeals to emotion, or the psychological side of the sale. The psychological factor is all about what the customer wants. To divert the customer from the “wrong” vehicle and effectively bypass price, a special finance salesperson must introduce the psychological elements of the sale early in the process. One effective method that I recommend is to show the customer the merits of establishing or reestablishing a positive credit score. To be effective, you have to build the vision of an easier life for them with good credit, and then, get their buy in. Toothpaste is a paste or gel that is used to clean and maintain the aesthetic and health of the teeth. The development of toothpastes began in China and India during 300-500 BC. Initially, crushed bone, crushed egg and oyster shells were used as abrasives in tooth cleaning. Modern toothpastes were developed in the 1800s. Later, soap and chalk were added to their formulations and after World War II soap was replaced with various chemical ingredients as abrasives, emulsifying agents, etc. “In addition to 20–42% water, toothpastes are derived from a variety of components, including three main ones: abrasives, fluoride, and detergents.” SOURCE: Wikipedia Primary Data: Survey Toothpaste project Statistics Toothpaste project What age group do you belong to? (in years) o Below 18 o 18-21 o 21-24 o 24+ Gender o Male o Female o Others Which brand of toothpaste do you use? o Colgate o Pepsodent o Close-up o Oral-B o Sensodyne . o Other How frequently do you change your toothpaste? o Every 2 months o Every 6 months o Every year o Seldom o Never Your preference for the toothpaste is based on? o Brand value o Price o Ingredients o Doctor's opinion o Packaging o Availability Does your preference for your toothpaste choice depend on advertisement? o Yes o No Which of the following marketing strategies of brands influence your choice? o Discount on MRP o Quantity discount o Free sampling o Contest . Your preference of toothpaste depends on it's ability to combat which of the following problems? o Toothache o Sensitivity o Bad Breath o Plaque Formation o Tooth Decay o Gum Bleeding o Other: Secondary Sources: To start off. Ingredients: . what are all the things you could look for in a toothpaste? 1. 4. 2) Cavities: The mineral fluoride coats teeth and protects them from cavity causing acids. This can be combated by toothpastes containing pyrophosphates and zinc citrate. Generally. 2. Ingredients based on the dental problems they combat: 1) Stained/Yellow teeth : To get a whiter smile. first because they lack bite but also because they use "natural" flavoring ingredients such as papaya. The effervescence of baking soda leaves your mouth feeling fresh and clean. "natural" pastes taste bad. Color: Most brands opt for classic titanium white or translucent blue-green. Some toothpastes have higher fluoride content than others (minor percentage differences . 3) Sensitive teeth/gums: toothpastes containing desensitizing agents like strontium chloride and potassium nitrate combat sensitivity. 5.Fluoride: Fluoride strengthens tooth enamel. Price: For obvious reasons. look for pastes or gels that contain modified silicone abrasives (that help polish teeth and prevent build up for additional stains).almost negligible). while pastes use calcium carbonate. Taste: Most pastes have a traditional minty zing . it's simply a matter of preference. and is the main ingredient that determines clinical effectiveness. Consistency (Gel vs Paste): Gels use silica as an abrasive to help polish teeth. 3. . There's no difference when it comes to effectiveness. 4) Tartar Build-up: Tartar comes from bacterial plaque which has hardened. But it must have a real bite so your mouth feels clean. Colgate Defintion Main ingredients of the sensitive range Guiding Packaging Principles Pepsodent Colgate is a sub brand of Colgate-Palmolive.Case study . the two biggest toothpaste brands in India. Colgate provides a range of hygiene related products. Potassium Citrate Hydroxyapatite Zinc Citrate Flouride Remove the unnecessary components of packaging. Focus on renewable resources. Remove the secondary and tertiary packaging layers. Reusability of packaging materials. Focus on the optimal size and weight. More use of recycled materials. The name has been extensively popular for its oral care products. Potassium Nitrate Flouride Reduce the weight of packaging. Pepsodent is another leading name in oral care solutions. It has been around since 1920s. . Focus on the reusable packages.Toothpaste brands in India: Colgate and Pepsodent are. It provides a range of toothpastes and toothbrushes. without a doubt. Increase the use of recycled components. Triclosan clings to your teeth even after you finish brushing and continues to kill bacteria Because it alone contains triclosan. for now. Colgate Total is without question the most clinically effective toothpaste on the market.Triclosan: Triclosan is an anti-microbial solution currently available in a single toothpaste: Colgate Total. . Other toothpastes will no doubt add triclosan soon. Sales Toothache Sensitivity Bad Breath Plaque formation Tooth Decay Gum Bleeding Your preference for the toothpaste is based on? Availability Packaging Doctor's opinion Ingredients Price Brand Value 0 5 10 15 20 25 30 35 40 . 0.15% w/v.Comparitive Advertising: The Pepsodent-Colgate ad war had started on August 9.html 4. 2013 with the release of Pepsodent's latest advertisement that used Colgate's name in their ad claiming 130% better protection. Bibliography: 1.com/articles/life/shopping/1998/10/paste_test.15% w/v Sodium Monofluorophosphate (Extra Whitening) or Sodium Fluoride (Fresh Mint. http://www. http://www. 0.differencebetween.com/health/health-concerns/best-toothpaste-your-teeth 2.COM Sensodyne original flavor Active Ingredients: "Fresh Impact" Potassium Nitrate 5% Sodium Fluoride 0.prevention. 2013. https://indiatopresponsibilitybrands. This led Colgate to file a case in Delhi High Court on August 13. http://www. Cool Gel.wordpress.DRUGS. .com/2013/11/08/toothpaste-themost-sustainable-brands/ 5.15% w/v fluoride ion 5% Potassium Nitrate and 0.slate.info/difference-between-colgate-and-pepsodent 3.15% w/v. Baking Soda. Sodium Saccharin. titanium dioxide. 0. potassium hydroxide.13% w/v). Sorbitol. Silica. Sensodyne Tartar Control Plus Whitening. Flavor. sodium hydroxide. Tartar Control. FD&C Blue #1. Hydrated Silica. octadecene/MA copolymer. Propylparaben. Tetrapotassium Pyrophosphate. Glycerin. Glycerin. Titanium Dioxide. FD&C blue #1. xanthan gum Fresh Mint: Inactive Ingredients: Carbomer. Water. Tartar Control Plus Whitening 0. Water. . PEG-75. hydrated silica. 28. flavor. titanium dioxide. Hydrated Silica. Silica. Original Flavor. Original Flavor: Cellulose Gum. Sodium Saccharin. Silica. Trisodium Phosphate. Glycerin. Sodium Bicarbonate. Glycerin. cellulose gum. Sodium Saccharin. Flavor. cold. Sensodyne Original Flavor and Sensodyne Extra Whitening contain fluoride for cavity prevention and Potassium Nitrate clinically proven to reduce pain sensitivity for relief of dentinal hypersensitivity resulting from the exposure of tooth dentin due to periodontal surgery. Methylparaben. The current theory on mechanism of action is that potassium nitrate has an effect on neural transmission. Tetrapotassium Pyrophosphate. Titanium Dioxide. poloxamer 407. Hydrated Silica. Trisodium Phosphate. or tactile stimuli. water.13% w/v. Titanium Dioxide. Sensodyne with Baking Soda. Sensodyne Fresh Mint. Fresh Impact: D&C yellow #10 lake. Sodium Lauryl Sulfate. Peppermint Oil. Glycerin. sodium lauryl sulfate. Cool Gel: Cellulose Gum. Extra Whitening: Calcium Peroxide. 0. Controlled double-blind clinical studies provide substantial evidence of the safety and effectiveness of Potassium Nitrate. Sodium Carbonate. PEG-12. sorbitol. Inactive Ingredients: Baking Soda: Flavor. Water. Sodium Methyl Cocoyl Taurate. D&C yellow #10. Hydrated Silica. Tartar Control: Cellulose Gum. Tartar Control Plus Whitening: Cellulose Gum. Silica.145% w/v. Hydroxyethylcellulose. Hydrated Silica. D&C Red No. sodium lauroyl sarcosinate. Cocamidopropyl Betaine. Water. Flavor. Glycerin. cervical (gum line) erosion. Silica. or Sodium Fluoride 0. Sensodyne Fresh Impact. Titanium Dioxide. Sodium Methyl Cocoyl Taurate. Flavor. Sensodyne Tartar Control. glycerin. Actions: All Sensodyne Formulas significantly reduce tooth hypersensitivity.13% w/v. xanthan gum. water. Sodium Saccharin. FD&C blue #1 lake. with response to therapy evident after two weeks of use. Silica. Polyethylene Glycol. Sodium Bicarbonate. Sodium Saccharin. Water. Titanium Dioxide. abrasion or recession which causes pain on contact with hot. Sorbitol. sodium benzoate. flavor. Sodium Saccharin.15% w/v fluoride ion (Fresh Impact).0. sodium saccharin. sorbitol. Water. sodium saccharin. glycerin. Sodium Lauryl Sulfate. Sensodyne Cool Gel. hydrated silica. Sodium Lauryl Sulfate. Antigingivitis Inactive Ingredients: Hydrated Silica.interrupting the signal which would result in the sensation of pain. Flavor. forming fluoroapatite in the outer surface of the dental enamel which is resistant to acids and caries. colgate total: Sodium Fluoride 0. Cellulose Gum. Fluorides are anticariogenic. Carrageenan.15% w/v fluoride ion) . PVM/MA Copolymer. Sodium Hydroxide. Sorbitol. Propylene Glycol.Anticavity. Sodium Lauryl Sulfate.30% .Triclosan 0. Titanium Dioxide .24% (0. Water. Glycerin. Sodium Saccharin.