MARKETING MANAGEMENT MBM-204COMPLETE MARKET STRATEGY OF TITAN(SONATA) AND ITS COMPARISON WITH MAXIMA SUBMITTED BY:ABHYAS SINGH CHAUHAN MBM 2ND SEMESTER MBA 1ST YEAR Sonata. RAGA. search Titan Industries Type Industry Founded Joint venture Watches 1987 4 continent and 40 countries. and the Tamil Nadu Industrial Development Corporation (TIDCO).com Headquarters Bangalore[1]. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur.titanworld. Asia Pacific and Africa Xerxes Desai. India Area served Key people Products Employees Parent Website Titan Industries is the world's fifth largest[citation needed] wrist watch manufacturer and India's leading producer of watches under the Titan. Nebula. Jewellery.000 Tata Group www. It is a joint venture between the Tata Group. Fastback. the free encyclopedia Jump to: navigation. India and other countries esp.THE SCRIPT NEEDS EDITING. Goa and . Middle east. accessories and jewellery. Founder Watches. ITS COMPETITOR¶S STATEGY WILL BE SHOWN & EXPLAINED DURING THE PRESENTATION TITAN INDUSTRIES From Wikipedia. in both contemporary and traditional designs.[2] Its product portfolio includes watches. Octane & Xylys brand names. Dehradun. Eyewear & Precision Engineering 3. Regalia. India. Edge. Aden. On 4 March. Titan watches are sold in India through retail chains controlled by Titan Industries. which lasted until 1998.manufactures precious jewellery under the Tanishq brand name. Regalia.5 mm and a wafer thin movement of 1. making it India's only national jewellery brand. Raga. Store is spread over a spacious 2. Mumbai. Fastrack. Titan Industries Announced the launch of its very first Titan flagship store is located at Opposite Shoppers Stop.500 sq ft (230 m2) and houses more than 1500 watches on display from Titan like Purple.15 mm. 2010. and setup a strong distribution network across India. Titan formed a joint venture with Timex. Apart from the Titan Edge. Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London.[4] FACE OF TITAN The Company also runs a one of a kind contest in the retail industry called the Face Of Titan (FOT) contest to identify the most talented Sales person. Fastrack watches come in a variety of styles.[citation needed] The contest recognizes the best based on a set of parameters that give a measure of the overall development of the individual in each of the categories mentioned above and is not solely on sales. Fastrack is a popular brand among youth in India.Titan Edge. Octane. Orion. Nebula. Manager & Service personnel Technician & Cashier.1 Prescription Eyewear Division (PEW) 4 Face of Titan 5 References 6 External links WATCH DIVISION Titan watch division was started in 1987. Technology. Nebula. shapes and colors. Automatics. Tamil Nadu. special RHosur. As of 2010. It is a subsidiary of the Tata Group. and many more. .[3] Produced indigenously after four years of research and development. Raga. Sonata. At launch it was the third watch company in India after HMT and Allwyn. Titan Industries has claimed to have manufactured the world's slimmest wrist watch . Bandhan. Bandra Linking Road. Dubai and Singapore. CONTENTS y y y y y y 1 Watch division 2 Precision Engineering Division 3 Jewellery division o 3. Titan also offers Steel. the Titan Edge has a total slimness of just 3. Xerxes Desai. it did not surprise people that a 13 year-old had managed to upstage many older and more wellknown brands: it was expected of Titan to achieve such things. The contest leapfrogged into the digital era from the year 2006-07 with the introduction of IT in the capturing of survey data across all of its 200+ stores.by Aparna Ponnappa. It was also a fitting tribute to a brand. Roorkee.The Brand Trust Report conducted by Trust Research Advisory. which had not only revolutionised the Indian watch industry. the Tata Group had identified the watch category as a potential consumer market for the Tatas to enter. Dehradun. Sonata reached the top 100 most trusted brands of India in a study . was chosen to lead that venture. This program enabled the retail wing of Titan to empower staff to take charge of their own skill development and provided them with a healthy and fun environment to compete and showcase their own talent. but also brought in world-class benchmarks in product design. and Baddi in Himachal Pradesh. Back in the early eighties.This program was conceived as an assessment center for front-line staff . THE TITAN STORY Early 2001. inspired at that time by staff who expressed their desire to 'perform' and 'be recognized' for what they do. quality and retailing into India. and an ECB plant in Goa. the company has manufacturing and assembly operations at Hosur. India. The same study has also ranked Titan as 10th Most Trusted Brand. it was so natural. . LOCATION Headquartered in Bengaluru.GEN Labs. TITAN company has good reputation in Indian stock market (NSE). that year also saw the introduction of the data gathered at the store level being used to profile the staff at various levels using a custom built web based software developed by I. when Indian consumers rated Titan ahead of all other brands as the Most Admired Brand in India across all product categories (the first ever such survey done by Brand Equity). a Tata veteran and the then MD of Tata Press. they did not pay a high price for the new piece because. which used the unwinding of a mechanical spring to tell time. There was hardly any need for consumer contact or research. it lasted quite a while. preferring to sell through wholesalers. never to simply check out. like most consumer markets in India. It was a sellers' market. enjoyed tremendous goodwill in the market. Accuracy would become a selling-plank. He knew that that was the only way that this new brand would explode the market and wrest control from the dominant HMT. You went there only to buy a watch. was way behind the rest of the world. thank you. choice was limited. Xerxes Desai's vision was to dramatically alter this perception of consumers. Visual merchandising was very much at the stage of "decoration" if any. 15. so one watch was enough.Quartz had not really taken off in India. . Titan would go against that and build its line based on quartz. Watches remained a time-keeping device. they were buying another timekeeping device. and neither the brands nor the retailers saw it as important. what the hell. The industry was dominated by the public sector which had brought in watch manufacturing into India. The watch shops were narrow. The technology in vogue was the reliable. dingy and typically located in the older. but had not really invested in evolving itself and its consumers: styling still remained basic. traditional markets of the city. doing well that way. 20 years. Titan decided to make style a table-stake. but outdated "Mechanical" technology. and the consumers did not change it for 10.This was a constraint imposed by the technology as well the outlook of the manufacturers.In those days of pre-liberalisation the watch market. And when they did change it. All this affected the consumers. The companies themselves did not have much contact with retailers. but the bulky mechanical movement did not permit the creation of sleek products. So he and his team went about breaking all the rules in the category: Mechanical technology was the norm . Styling was basic . Not only was the accuracy of time-keeping not good enough. never to browse. and make Titan a fashion accessory. Since the quality of the watch was quite good. Today. backed by world-class quality created at a world-class plant located just off Bangalore. So Titan. with a 60% share of the organised sector market (the total market. Right from Day 1. that was it.Choice was limited . it is taken for granted that a watch is a fashion accessory. Titan dominates the market. Advertising was expenditure . Titan saw this approach as the foundation of its leadership strategy in the early days. Titan decided to inundate consumers with a wide choice in style. Shops were dark. These stores not only helped Titan to gain leadership substantially. and its network of exclusive showrooms.Titan saw this as a vital investment. It created waves right in the early days. dress watches (gold plated cases with ornamental gold plated bracelets) for .There was no importance given to presentation. is one of the most prestigious and visible retail brands in the country. offering world-class levels of shopping comfort and customer service. including the unorganised sector. Titan's quality record is impressive. demolished competition and rode into the sunset with panache. established a network of fine showrooms which would later become the world's largest network of exclusive watch stores. The initial range was 350 models. The World of Titan. age and economic background. dingy and uninteresting . and therefore no attempt made at it. Titan brought in the concept of retailing into the watch market. but also irrevocably altered the retail landscape of the watch market through a demonstration effect on the traditional dealers. Even the early range had distinct offerings for different requirements: formal watches (gold plated cases with fine leather straps) for the executive.You had 200 models to pick from. its sales and service network is wide and deep. Titan invested significantly in advertising and in that process created a set of memorable and effective properties over the years. What is truly amazing about Titan is the sheer scale of its offering and the consequent choice it offers to multiple segments across taste. backed by the Tata name. functions and price. is estimated at around 42 million units). mesmerised consumers. was launched into the Indian market on the back of these new rules. in early 21st century India. good quality range for the budget-conscious. it was Nebula. the brand has collections like the Octane. almost year after year: In 1989. colourful. high precision chronographs) for those with the penchant for adventure.each of them unique and fascinating. realising fully that the only way to sustain the fashion . it was Fastrack. trendy. funky range for the young and young-at-heart. In 1993. In 1992. The underpinning of this entire market development and segmentation is Innovation. smart and affordable plastic watches for the youth: The other side of Titan for the other side of you. very distinctive and international-looking top-end watches. it was Dash. rugged. for the sophisticated India woman who appreciated such things. it was Insignia.those with a preference for jewellery. it was Raga. it was Aqura. the trendy range for the youth. WWF and Zoop . In 1999. In 1997. the smart and contemporary collection for the young 21st century executive. In 2001. And in 2008. In 1998. rugged watches (all steel watches with a skew to functionality) for those whose usage demanded a certain durability. In 1996. it was Steel. the affordable. it was Sonata. the sold gold and diamond-studded range of luxury watches for those affluent people to whom gold is a precious acquisition. the cool. the ethnic range. sporty and very masculine watches with serious sports features (200-m mater resistance. for those seeking exclusivity and status. In 1994. Diva. with striking symbolism from ethnic India. Titan has kept innovation core to its strategy. the cute and colourful range for kids. it was psi 2000. Titan has built on this principle over the last 15 years. Titan's R & D talent created a wafer-thin quartz movement. the 'catalogue" advertising of Titan became its trademark as it was used regularly and effectively to merchandise new models. a series of films involving a variety of characters (father. which justly received the Best Design Award in the Lifestyle Product Category in the first annual design contest organised by Business World and NID. This impact has shown up in every one of the collections spoken of earlier. a 3. These films became a big hit and created a genre of advertising films which lasted a good 8 years. daughter. In the early nineties. a mere 1. Titan also chose to invest heavily into showcasing all this innovation to the consumer through advertising. Titan was convinced that there lay a greater potential in that segment. building strong emotional values for the brand. with water-resistance to boot! Edge was launched in India early 2002 to tremendous market acclaim and sales success. teacher. Titan chose to develop the "Gifting" market. This approach continues to this day. The catalogue ads also helped customers to shop off the page and almost decide which model they wanted to pick. A set of 3 films were developed in 1991 around 3 relationships. The immensely talented Design team collaborated with the Manufacturing group to create Edge. ex-boyfriend. These not only helped build a good-sized gift segment for Titan. During those years.15mm thin. A stellar example of Titan's Innovation is Edge. with mostly the same effect. where the gifting of a Titan culminated in a moving personal moment and a strengthening of the bond between the protagonists. and thus created curiosity. One of the films in the series.accessory perception is by continuously coming out with collections that make the current ones somewhat dated. a gem of elegance. thief!) and with local flavour (for Onam in Kerala. It is a design and technological marvel. Watches had always been favourite things to gift. the slimmest watch in the universe. where . asking for the models shown there. Retailers also became used to seeing customers walking into shops with newspaper "cuttings". over 4 years of development work. and Titan had benefited from that. which leads to another purchase. Puja in Bengal) were created and released. From Day 1. unlike what consumers had seen before. thereby creating a certain discomfort in the consumers' mind. They were fresh and distinctive. walk-ins and sales.5-mm watch. boyfriend. but also became Titan's Theme Campaign. In a pioneering effort that dramatically altered industry standards. the segment from Mozart's 25th Symphony has arguably become Indian Advertising's most memorable track (incidentally. increase price premium. where recessed "mood windows" showcased specific collections in the appropriate context with the help of visuals. You walked away overwhelmed.. Once inside. the showroom immediately stood out on the street and attracted walk-ins. with a good frontage and layout. with a single violin playing the melody. You could get a better idea about that collection through such a contextual presentation and could make up your mind which collection was right for your requirement. sell the more expensive watches. and perhaps not coincidentally. Operatic. went on to become the most popular Titan film ever. you were totally impressed with the presentation.And has become such a powerful audio mnemonic for the brand. Then you would walk along to the selling area. even voted by the viewers of Zee Television as the second most liked TV commercial on the channel. Funk. this piece has been rendered in countless innovative versions over the years: Indian Classical. Another successful customer-facing aspect about Titan has been its stores. Chosen by Xerxes Desai and the creative head of O & M in 1987 for its class and western vibes. The concept of exclusive brand stores was almost non-existent.a man and his younger daughter conspire to give his older daughter a Titan as a surprise gift at her wedding. improve image. where the entire range was displayed in style. Rock. Helping the brand increase sales. this was the most liked advertising track in the same Zee TV survey). Smart and helpful salespeople waited on you there and helped you choose the best piece by giving you information and suggestions. Organised retailing did not exist in the late eighties. the World of Titan was born. You walked along the wall. This experience now has over 255 branches and has penetrated the width and breadth of India. The most enduring part of the Titan advertising has been the music track. Indian Folk. released around 1994. decorative props and word (the place looked almost like an art gallery). keep competition at bay and keep the brand name salient on the high streets of . Located in the newer parts of a city. Starting in 1987 in its pure classical versions. Since starting export operations in a small scale to the Middle East in the early nineties to exploit the resident NRI population. Portugal. Spain. which was released in 1984. With over 100 million satisfied consumers and a track record of breaking the rules. AMADEUS. Titan has come a long way. the Arabs. the Greeks. Refurbished with a contemporary look in 2001. Moving into the European market in the mid-nineties and Asia Pacific in the late nineties. Great Quality and Great Prices. The customers are no longer only NRIs. Titan today sells in the UK. Malaysia. in A & M's annual survey done between 1992 and 1999. Oman. They are the Thais. Titan has also done the seemingly impossible reverse thing: taking Indian quality to international markets. Singapore. Consumers and professionals alike have resonated equally to Titan's successful efforts in bringing international standards to India. Titan was voted the Most Respected Consumer Durables Company in a Business World Survey in 2003. HOW DID THE TITAN MUSIC ORIGINATE The idea of using the flamboyant third movement from Mozart's 25th Symphony in G minor. it was also the most admired Consumer Durable brand. in the first such study by Brand Equity done in 2001. it emerges as the 24th Most Admired Brand in the ET Most Admired Brands survey done annually. . Doing all this in style has earned Titan enormous goodwill and respect. And in 2008.the country. Titan has put together an irresistible proposition for the people of these countries. Titan was voted the Most Admired Brand (across categories) in India by consumers. written when Mozart was only 17 years old. Dubai. 8 out of 9 times (the ninth time it was No 2). the Filipinos . Greece. Mozart's symphony had already been immortalised for contemporary non-cognoscenti in one of the greatest movies of our time. this chain has become even more integral to the brand's destiny today. Team Titan faces the 21st Century with a mix of passion.through a combination of Contemporary Style. excitement and energy. Philippines and many more countries. Titan was voted the Most Admired Consumer Durables Marketer by industry professionals. came from Suresh Mullick who was O & M's creative head in 1986 when Titan's first TV campaign was being planned. leave alone heard. It was young and full of zest. Recently. And.The music was such a resounding success that it was never ever dropped. But the original score did go through numerous metamorphoses as it was rendered with musical instruments that Mozart could not have even heard of. typical of the composer himself. flamboyance and power. The metal strap of the Sonata watches is a big hit with the Indian working class men. Perhaps it is in the nature of great and enduring music that it can be adapted to such a variety of powerful visual images united only by a single mood and message. of course. The Titan Sonata watches come in over 650 models across various looks and designs in plain gold. and no thoughts were ever entertained of making a change. The music was singularly appropriate: it exuded enthusiasm and energy. Titan Sonata watches has . styles and personalities. Yet it was classy and elegant. Sonata is Titan's brand for the economy market and is the largest watch brand in India in terms of volume sales. Today. steel and dual tone watches that are suitable for various occasions. Both the music and the man who wrote it perhaps the greatest musical genius of all time had all the right connotations and fitted so very well with the character of the brand and of the organization that we were seeking to create. the Titan Sonata watches collection comprises of both analog and digital watches. TITAN SONATA TITAN SONATA WATCHES IN INDIA Associated with the Indian working class. tenacity and triumph. it was very European. The watches in the Yuva collection are available for both ladies and gents at an extremely affordable price. it is now being increasingly seen as stylish and sporty. This is also captured in the tag line that says 'Naya Josh.000 authorized Sonata dealers across India. The watches for women have a similar make with a personification of feminine grace. While steel has always stood for being durable and strong. The Titan Sonata "Yuva" watches are available at all World of Titan stores and exclusive Sonata showrooms and more than 10. the Titan Sonata SF Watches are priced in the band Rs. trendy and colorful watches targeted for the younger generation of India. 275-Rs. A perfect combination of analogue and digital watches. Titan Sonata Delightful Duo Watches Titan has come up with two wonderful watches that come in a pair . Here are some of the Titan Sonata watches available in India: y y y y y Titan Sonata SF Watches Titan Sonata Delightful Duo Watches Titan Sonata Yuva Collection Titan Sonata Solid Steel Collection Titan Sonata Gold Plated Watches Titan Sonata SF Watches The Titan Sonata SF (Super Fiber) watches have been introduced at the watch market in India to counter the threat of cheap Chinese watches and others of spurious quality. The Sonata Delightful Duo is a wonderful gift item. Naya Vishwas'. Titan Sonata Solid Steel Collection The Titan Sonata Solid Steel collection of watches has been designed for the consumers in the age group of 20-30 years across all urban classes. Dubbed as Sonata Delightful Duo the watches have refreshingly new design. The Titan Sonata watches for men have large rectangular dials which a delicate finish and golden chain like bands. . with both metal and leather straps thereby offering a great variety to the consumer.one for man and the other for woman. This "solid style" collection comprises 24 models and is expected to redefine the style quotient of the growing steel watch category. The Yuva collection watches are available in both gold and steel look. trendy and style conscious buyer.forayed into the plastic watch arena as well. Steel look watches are a growing trend among the young. 550 and targets the youth segment in the age group of 16-20 years. The overall watch market in India is estimated to be around 36 million and steel look watches comprise about 30 percent of the market. Titan Sonata Yuva Collection The Sonata Yuva collection consists of a series of young. 1 Year Guarantee. Sonata comes with the backing of being a Tata product with five clear functional attributes Affordability. Recently. The Titan Sonata watches come in over 650 models across various looks and designs in plain gold. steel and dual tone watches that are suitable for various occasions. The collection starts at Rs. Looks. There are 40 models in this collection. Titan Sonata watches has forayed into the plastic watch arena as well. Waterproof (up to 30m water resistant) and Durability. Here are some of the Titan Sonata watches available in India: y y y y y Titan Sonata SF Watches Titan Sonata Delightful Duo Watches Titan Sonata Yuva Collection Titan Sonata Solid Steel Collection Titan Sonata Gold Plated Watches TITAN SONATA SF WATCHES . styles and personalities. with a clear positioning of "No compromise watch". It is therefore known as "5 Ghadi ke barabar" an equivalent for no-compromise watch.Titan Sonata Gold Plated Watches The Titan Sonata gold plated watches are popular with specially the Indian middle class. Sonata is Titan's brand for the economy market and is the largest watch brand in India in terms of volume sales. It is targeted at consumers seeking durability and value. the Titan Sonata watches collection comprises of both analog and digital watches. Sonata is the 'Value for Money' watch brand from Titan Industries Ltd. 395 in a leather strap (gold plated case) and Rs. The metal strap of the Sonata watches is a big hit with the Indian working class men. 550 with a gold plated metal strap (gold plated case). Today. TITAN SONATA WATCHES IN INDIA Associated with the Indian working class. It is India's largest selling watch brand with a wide range of watches in different traditional designs for gents and ladies. The overall watch market in India is estimated to be around 36 million and steel look watches comprise about 30 percent of the market. The watches in the Yuva collection are available for both ladies and gents at an extremely affordable price. 550 and targets the youth segment in the age group of 16-20 years. trendy and style conscious buyer. The Yuva collection watches are available in both gold and steel look. TITAN SONATA GOLD PLATED WATCHES The Titan Sonata gold plated watches are popular with specially the Indian middle class. the Titan Sonata SF Watches are priced in the band Rs. 550 with a gold plated metal strap (gold plated case).000 authorized Sonata dealers across India. This "solid style" collection comprises 24 models and is expected to redefine the style quotient of the growing steel watch category. 275-Rs. trendy and colorful watches targeted for the younger generation of India. The collection starts at Rs. While steel has always stood for being durable and strong. There are 40 models in this collection. The Titan Sonata "Yuva" watches are available at all World of Titan stores and exclusive Sonata showrooms and more than 10.one for man and the other for woman. The Titan Sonata watches for men have large rectangular dials which a delicate finish and golden chain like bands. TITAN SONATA YUVA COLLECTIOn The Sonata Yuva collection consists of a series of young. The watches for women have a similar make with a personification of feminine grace. with both metal and leather straps thereby offering a great variety to the consumer. TITAN SONATA SOLID STEEL COLLECTION The Titan Sonata Solid Steel collection of watches has been designed for the consumers in the age group of 20-30 years across all urban classes. The Sonata Delightful Duo is a wonderful gift item. A perfect combination of analogue and digital watches. This is also captured in the tag line that says 'Naya Josh. Dubbed as Sonata Delightful Duo the watches have refreshingly new design. it is now being increasingly seen as stylish and sporty. Naya Vishwas'. 395 in a leather strap (gold plated case) and Rs.The Titan Sonata SF (Super Fiber) watches have been introduced at the watch market in India to counter the threat of cheap Chinese watches and others of spurious quality. . Steel look watches are a growing trend among the young. TITAN SONATA DELIGHTFUL DUO WATCHES Titan has come up with two wonderful watches that come in a pair . It is therefore known as "5 Ghadi ke barabar" an equivalent for no-compromise watch. Looks. THE COMPETITOR OF SONATA :MAXIMA . It is India's largest selling watch brand with a wide range of watches in different traditional designs for gents and ladies. with a clear positioning of "No compromise watch". 1 Year Guarantee. Sonata comes with the backing of being a Tata product with five clear functional attributes Affordability. It is targeted at consumers seeking durability and value.Sonata is the 'Value for Money' watch brand from Titan Industries Ltd. Waterproof (up to 30m water resistant) and Durability. Maxima is a product of the masses and it has always been our endeavor to ensure that our product reaches the nooks and corners of the country. We have also opened our Company service centers at Delhi and franchise service center at Mumbai. The success of Brand s single point communication of "India's first guaranteed waterproof watch at Rs 350" has created history of sorts in establishing high brand awareness and recall amongst the mass for the brand. guaranteed for quality. We today have a strong support of over 80 distributors. the vast majority of people had the option of buying either an expensive wristwatch at above Rs 500 or be fleeced by the smuggled or duplicate watches selling at throwaway prices but with no assurances of quality or service. In order to ensure that our consumers get the best of after sales service. Maxima was the result of a vision to serve this vast majority through a product that was accurate. Brand has seen massive acceptability in the mind of consumers due to its high product standards and surprisingly affordable pricing. reliable.P. The brand which was born out of the vision to serve the need of masses. The success of our single point communication of "India's first guaranteed waterproof watch at Rs 350" has created history of sorts in establishing high brand awareness and recall amongst our target audience. Kolkata and Patna. TIME INDUSTRIES 1996 was the year which saw the birth of Maxima. reliable. backed by after sales service. covering all parts of the country and we are proud to say that we have over 6000 loyal retailers across the country. Maxima was the result of a vision to serve this vast majority through a product that was accurate. Until then. a national brand but more importantly honestly priced at Rs 350. Contact P. we have opened a series of service centers at all distributor outlets in the country. Maxima had about 250 models in 1998/99 and today we are touching 1000 models in plastic and metal. backed by after sales service with a trusted brand assurance but more importantly priced at Rs 350.A.A. guaranteed for quality. TIME INDUSTRIES . Maxima was born in 1996 out of the vision to serve the economically weak segments of our society. Phone:.110 014. Alarm Clock.rikonclock.Metalic clocks.363 641 Gujarat (India) Phone : +91-2822-23159. 2. 222225.Sweep clocks.century RIKON has exploited enticingly most of the geometical shapes with a wide range of colours and designs.com http://www. Corporate Gift.Box no. Trendy contemporary. New Delhi . Ganesh Articles. The company ahs expanded business in abroad.363 641. Pendulum Clock. India Tel : +91-11-24316537 +91-11-24316538 +91-11-24316539 Fax : +91-11-24316540 E-mail : max_quartz@satyam. PRODUCTS are Wall Clock. Ridhi Enterprise "Time-Tower" 2. Lati Plot Main Road .com RIKON QUARTZ Activities Contact Website SONAM QUARTZ Activities Contact Website .Office clocks. M/s.Musical colcks.O.sonamquartz.com A "SONAM QUARTZ" clock is manufactured by M/s .Allarm timepieces..Products are Economic clock. 33890 Tele Fax : +91-2822-26717 E-mail : info@sonamquartz. 30717. 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