The Advertising Board of the Philippines

The Advertising Board of the Philippines, also known as Adboard is composed of eight national organizations involved in advertising thatare unified together to uphold the progress of Philippine advertising through selfregulation. Being the umbrella organization of the advertising industry, its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. Adboard was formerly known as the Philippine Board of Advertising. The board was formed as a result of a series of meetings in 1973 by leaders in the advertising industry. They felt the urge to commit themselves in creating a committee to achieve their goal in serving the interests of the nation. The Board was established on May 3, 1974. The following are the national organizations which composes Adboard: • Philippine Association Of National Advertisers (PANA) • Association of Accredited Advertising Agencies-Philippines (4As-P) • United Print Media Group (UPMG) • Outdoor Advertising Association Of The Philippines (OAAP) • Advertising Suppliers Association of the Philippines (ASAP) • Cinema Advertising Association of the Philippines (CAAP) • Marketing & Opinion Research Society of the Philippines (MORES) • Independent Blocktimers Association of the Philippines (IBA) Inc. belief that consumer's interest should prevail by making it the advertiser's primary concern. Members: The following are some of UPMG's member publications & official representatives:       ABS-CBN Publishing Atlas Publishing Co.. Members:             Abenson Asia Brewery Ayala Corporation Bank of the Philippine Islands Cebu Pacific Del Monte Philippines Enchanted Kingdom Goldilocks Bakeshop Nokia Philippines Petron Corporation San Miguel Corporation Unilever Philippines Incorporated Association of Accredited Advertising Agencies . It also aims to partner with other industry organizations in nation building through responsible advertising and media content. belief in the promotion and protection of the public's confidence in advertising and advertised goods and services. the Association of Accredited Advertising Agencies-Philippines.Philippines (4As-P) is one of the sectoral members of Adboard. PANA has a total of 319 member companies. PANA's mission is to practice fair and honest advertising to protect the interests of the consumers as well as to develop its members to be a responsible and market-sensitive practitioners through relevant educational programs and interaction. United Print Media Group (UPMG) is the umbrella organization of the print media practitioners in the Philippines. and the belief in the upliftment of advertising standards and practices.Philippine Association of National Advertisers (PANA) is one of the sectoral members of Adboard which was established on January 30. It is also one of the sectoral members of Adboard. It is a non-stock. On July 6. non-profit organization committed to the promotion of Truth in Advertising. Manila Bulletin Publishing Corporation Panay News Philippine Daily Inquirer The Philippine Star . 1977. PANA was formed by adverisers for advertisers uniting the users of advertising. 1958. Its aim is to uphold understanding and cooperation between advertising sectors and encourage acceptable business practices to protect the entire advertising industry as well as the welfare of the entire consuming public. two advertising agencies namely: Association of Philippine Advertising Agencies (APAA) and the Lapian ng mga Adbertaysing Praktisyoner na Pilipino sa Ikauunlad ng Sambayanan (LAPPIS) merged into a single body. It was founded on four basic principles namely: belief in advertising as an important tool in marketing goods and services. Presently. 1964 along with the creation of the Code of Ethics. As to outdoor advertising copy. INC. OAAP was established on August 13. objectives and code of ethical conduct.T. INC. CORP.Outdoor Advertising Association of the Philippines (OAAP) became one of the sectoral members of Adboard on May 1974. outdoor advertising was already present and regarded as a primary medium of advertising before print ads and radio broadcasting has been introduced in the industry. 63 in Metro Manila. Hence. OAAP Visayas / Cebu Chapter       ALCORDO (ADVERTISING) INTERNATIONAL. INC. DA-BEST OUTDOOR ADVERTISING INC. OMNI SOURCE INT’L. • False. COMPACT GRAPHICS ADVERTISING DESIGN SERVICES. The following are some of its regular members:             AD GATEWAY. APM AD & PROMO MANAGEMENT A. INC. • Avoid the installation of a board to cover another board. UNITED NEON. The Code takes an eight-point framework which standardizes the structures and operating practices of outdoor advertising displays. • Offensive to the moral standards of the community. Thus. SUMMIT PUBLISHING CO. • Avoid installing billboards/advertisements of competing products or firms side by si de or on the same line of vision. Billboard operators and owners coordinated to form a dynamic organization in an effort to promote growth and improvement in Philippine outdoor advertising. and • Violative of any national or local law. BILBORD ETC. • All outdoor signs must be properly identified. GLOBALTRONICS. MEDIA ARTS YIELDING ADS INC. INC. DYNAMIC SIGNMAKER OUTDOOR ADVERTISING SERVICES INC. CEBU DELTA INTERNATIONAL ADVERTISING .R. it shall not in any way contain a statement or convey messages or visual displays that are: • Obscene or offensive to public decency. GREAT OUTDOOR ADVERTISING CORP. INC. Members: OAAP has 89 active members all over the Philippines. The history of outdoor advertising dates back during prehistoric times when man carved stone plates to communicate ideas by displaying them in public places. INC. 15 in Cebu City and 13 in the newly-formed Mindanao Chapter. SIGN DESIGN SERVICES BRIGHT BOARD ADS OUTDOOR CEBU AD CONSULTANTS INC.. It stresses urgent need to fall within governmental policies. • temporary structure erected on proposed locations to identify the actual site of construction must be respected. misleading or deceptive. ADMARK ADVERTISING CO. promotion of common interests. tolerate. principles and self-regulation concept of the Board. uphold and abide by the sanctions imposed against any party that has violated the contractual. manpower and expertise needed by the association to help produce and develop the different fields of the Association. Members shall undertake to promote the common interest by adhering to and supporting all pertinent agreements and resolutions by the Association. 1978. the Assosciation upholds the ideas. GLOBAL IMAGE OUTDOOR ADVERTISING COMPANY INC. Between members Guiding Principle: The principles of fair competition. Members shall treat each other with utmost respect and endeavor to promote unity and harmony in the Association. non-profit corporation which promotes the advancement of business trades and services of advertising suppliers and firms. ethical or moral rights of a member. Issues that may arise between members shall seek resolution within the Association before they are elevated to outside entities. RC TRADERS OUTDOOR ADVERTISING SKYLINE ADVERTISING STEEL ART BILLBOARDS. and shall not offer remuneration and/or rebate in exchange for patronage or to gain preferential advantage. As a sectoral member of Adboard. avoiding all actions that are divisive and detrimental to the group in any way. Members shall not court. Members must maintain the highest degree of financial integrity. Member Suppliers must respect each other’s talent resources and shall not . No member shall undermine the interest of the Association or the advertising industry in general. and a spirit of mutual respect and harmony shall guide the relationship among member suppliers and sectors in the conduct of their craft and business. ASAP also advocates high standards of trade practices and ethics between advertising service suppliers and firms and other sectors of the advertising industry. INC. ASAP has eleven sectoral members which comprise the talents. nor exploit undue advantage from gaining knowledge of a competitor’s bid. It is a non-stock. Members shall stand united and shall respect. It shall be unethical for an ASAP member to compete by directly or indirectly disparaging its competitors. ASAP members shall conform to the standard bidding procedures established by norm or convention by the agency and client. ASAP members shall compete based on merit. (034)4347444 / (0917)3000-840 YAP SIGNMASTER Advertising Suppliers Assosciation of the Philippines (ASAP) was founded on June 1. Service Sectors :            Advertising Photographers Commercial Audio Production Commercial Production Houses Creative Talent Services Digital Media Production Event Model / Talent Agencies Post Production Facilities & Related Services Print Production Promotions and Merchandising Technical Services/Venue CODE OF ETHICS: Rules of Conduct & Practices A.        COLOURWIDE COMPANY INC. LOMOCSO ADVERTISING AND ENGINEERING WORKS PHILIPPINE INTER ADS INC. General Manager) Secretary: Ann Marie Dizon (Vitalstrats Creative Solutions. retains his role as chairman. costs and the standard terms of payment. For breach or violations of this. To require mutually signed contracts. No advertising services supplier shall offer nor agree to give any gratuity to obtain a contract. B. The timely submission of official invoices and VAT registered official receipts. President) President: Roy Vincent del Valle (Noisy Neighbors. Holy Cow! Animation) . The complete list is as follows: Chairman: Allen Velez (Events Pool. General Manager & Creative Director) Treasurer: Varick Ong (Clear Channels. Gallery Casting Inc) Marlyn DL.. ASAP shall have the right to subject a member to disciplinary action. and all other information they are privy to in the course of performing their services.. The advertiser-client shall be primarily responsible for advising their respective agency of its direct supplier transactions. or when the agency expressly allows client’s direct engagement of an advertising service. ASAP members shall abide by the Association’s commitment to support the ADBOARD in the practice of self-regulation in the advertising industry. Rules and Regulations and the Standards of Trade Practice and Conduct of the Advertising Board of the Philippines (ADBOARD) Officers and Board of Directors THE PHILIPPINES. Inc. Member entities and individuals professionals shall strictly and fully conform to government statutory requirements. Montano ( Chief Executive Officer/Managing Director. ASAP Members shall not directly accept requirements from advertisers who maintain an agency of record. The document shall clearly indicate the scope of the work to be performed. the advertising agencies’ right to commission must be protected. Photosynthesis. to wit: Standard bidding procedures to ensure fair evaluation of the bids. except when waived by the agency.) Teddy Catuira (Freelance TV Commercial Director) Orly Ballesteros (Chief Operating Officer. To require a down payment and apply standard credit terms as provided by the ADBOARD Standards of Trade Practices and Conduct and the PANA-4As-ASAP MOA. taxation regulations. President) VP-Internal: VInce Reyes (Executive Decisions Integrated Marketing Communications Firm. licenses and permits. Allen Velez of Events Pool Inc. This shall be duly signed by an authorized representative of the agency or client and must issued before initiating any work. In all cases. unless such services are not covered in an Advertiser and Advertising Agency agreement. Advertising Services Suppliers shall maintain strict confidentiality with regards to projects and the clients they serve. General Manager) Board of Directors Mario Babiera( President. Managing Director) VP-External: Maria Madonna Tarrayo (Straight Shooters Media Inc. Advertising services suppliers shall conform to the minimum business practices that are consistent with fair and harmonious relationship with the advertisers and agencies. JANUARY 16. With other sectors of the industry Advertising Services Suppliers must not present misleading. hardship or financial loss of competition.engage in employee “raiding” on a competitor in order to secure an important client business or that would result to business paralysis. Members shall support ASAP’s projects and efforts to help develop and uplift the advertising services industry. 2012: The Advertising Suppliers Association of the Philippines has named its new officers and board of directors. job orders or similar documentation that formalizes the transaction between the parties. Ex-link Management & Marketing Services Corporation) Bessie Ballesca (Managing Director. job completion reports and other similar documentation requirements. letters of agreement. Members shall fully subscribe to and hold themselves bound by the Code of Ethics. deceptive or incomplete information regarding their capability or capacity to undertake an assignment. Inc. c. To encourage the development of new techniques and methodologies in marketing and/or opinion research. MORES is one of the sectoral members of Adboard. To upgrade the research profession by promoting and ensuring that high standards are maintained by its members in the conduct of marketing and opinion research according to generally accepted scientific methods. To foster fellowship among practitioners respecting each other's professionalism and recognizing that trade secrets are to be respected. 1977. Calypso Color Corporation) Norelyn Babiera (Vice-President. To promote public understanding and appreciation of the nature and value of research as a management tool. As early as the 1950's. movies are regarded as the cheapest form of entertainment. Nestle Philippines Inc. In 1988. Fiera de Manila. qualified research practitioners from advertising agencies. Sound Design. cinema advertising was already established at that time with the presence of five-mimute documentaries created by commercial and movie producers. the increase in the popularity of video technology in the field of commercial production as well as the political turmoil that culminated in EDSA caused the downward stride of the industry. Apart from the cost. advertisers. Due to their affordability. Inc) Alex Raul Blay (President. However in 1983. Walter Thompson McCann-Erickson Philippines Unilever Philippines Incorporated Ace Saatchi & Saatchi Hemisphere-Leo Burnett . media. e. Colgate-Palmolive Philippines Incorporated Coca-Cola J. In the pursuit to achieve their common goal of uniting the different research agencies. hi-tech facilities and Tagalog and Hollywood blockbusters are other undeniable incentives to an ordinary moviegoer. Most people turned to cinemas which allowed the cinema industry to move up and recover. JR (President. Members:             San Miguel Corporation Ayala Land Procter and Gamble Philippines Incorporated Johnson and Johnson (Philippines) Inc. The Association aims to professionalize the research industry through cooperation among research organizations and to improve and maintain the high standards in the conduct of marketing and opinion research. research agencies and individuals formed the Marketing & Opinion Research Society of the Philippines (MORES) on September 22. TV viewership dipped considerably due to the power crisis during the Aquino and Ramosadministrations. Inc) Edgar Navalta (Voice Performer/All-Around talent) Cinema Advertising Association of the Philippines (CAAP) is one of the sectoral members of Adboard. making 1979 to 1982 the Golden Years for Cinema Advertising. d. The following are MORES' objectives: a. To formulate a Code of Ethics for members and to ensure observance of the Code's provisions.Alfredo Santiago. To serve as a focal point for the exchange of information and ideas and f. b. Most of the media advertisers included cinema in their plans. the Association dedicates itself in serving a vital link between Broadcasting and Advertising. . Equipped with dynamism. as well as other industry related organizations. • to enhance the working relationship between IBA and the networks and to work in close consultation with advertisers and advertising agencies. It is the only legitimate blocktiming organization in the Philippines and is one of the sectoral members of Adboard as well as an affiliate of KBP. The following are IBA's three-point objective scheme: • to work for the professionalism of the blocktiming industry and to participate and contribute to the upliftment of program standards.A group of blocktiming practitioners composed of independent producers organized an alliance in 1993 to form the Independent Blocktimers Association of the Philippines (IBA) with an aim to implement significant improvements and development in the broadcasting industry. in all trade matters affecting each other mutually. • to foster social responsibility among blocktiming practitioners and help protect the welfare of the general viewing public. IBA also gave its full support for the approval of the VAT exemption in the broadcasting industry.