MDB 101 FOUNDATIONS OF MANAGEMENT 01 Management Concepts And Theory: What is Management? Is Management a science or an Art?Importance of Management; Challenges and Tasks of Management; Contributions of Taylor and Henri Fayol. 02 Approaches to explain the Concept and Practice of Management: Introduction; Various Approaches to Management; Functions of a Manager 03 External Environment of Business: Introduction; External Environment Economic 04 The Planning Process: Introduction; Nature of Plans; Types of Plans; Importance of Planning; Steps in Planning. 05 Making Planning Effective: Introduction; Why people fail in Planning; Limits of Planning; Establishing an ENVIRONMENT for Effective Planning; Creativity. 06 Organizing: Introduction; Organizational Roles; Formal and informal Organization; Organizational Divisions: The Department; Factors Determining an Effective Span; Organizing a Process. 07 Departmentation, Basic Process in Organizing: Introduction; Departmentation by Simple Numbers; Departmentation by Time; Departmentation by Enterprise Function; Departmentation by Territory; Departmentation by Product; Customer Departmentation; Market Oriented Departmentation Process or Equipment Departmentation; Service Departments; Matrix Organization. 08 Line and Staff Relationships: Line and Staff Concepts; Understanding of Line and Staff, A Case Example; Functional Authority; Benefits in using Staff Departments; Limitations in using Staff Departments. 09 Staffing: Recruitment; Selection; Sources of New Employees; Kinds of Tests; Purpose of Employment Interview; Education and Training; An Introduction; Methods of Training. 10 Leadership- Concepts and Styles: Leadership-Definition and Concepts; McGregor’s Theory ‘X’ and ‘Y’; Ingredients of Leadership; Leadership Styles; The Managerial Grid; Leadership and Managing 11 Motivation: Introduction; Concept of Motivation and Motivators; The theory of ‘Hierarchy of Needs’; Herzberg’s Theory on Motivation; The Porter and Lawler Model on Motivation; Special Motivational Techniques. 12 Communication: Communication, Purpose and Importance; The Communication Process; Need for Different Types of Communication in a Business Enterprise; Barriers and Breakdowns in Communication; Towards Effective Communication 13 Controlling Methods: The Control Process; Control as a Feedback System; Common types of standards used in Control Process; Control Technique; The Budget; Return on Investment. 14 Decision Making: Introduction and Definition; Aids to Decision Making; Theories of Decision Making; Decision Making; Under Certainty; Decision Making; Under Uncertainty. 15 Key issues in Modern Management: MBO; Quality Circles- A Review; Total Quantity Management; Review and Concepts 1 MDB 102: QUANTITATIVE ANALYSIS FOR BUSINESS 01 Organisation of Data: Introduction; Meaning of Data; Data Types; Representations of Data 02 Measures of Central Tendency and Variation: Introduction; Measures of Central Tendency: Ungrouped Data; Mean for Grouped Data; Median for Grouped Data; Standard Deviation: Ungrouped Data; Standard Deviation: Grouped Data 03 Probability and Probability Distributions: Rules of Probability; Statistical Independence; Mathematical Expectation; Discrete Probability Distributions; Continuous Probability Distribution 04 Sample Selection and Sampling Theory: Introduction; Need for Sample; Comparison of Sample Survey Methods; Probability Samples; Nonprobability Samples; Confidence Intervals; Confidence Intervals When, When σ Is Not Known; Sample Size 05 Operational Sample Design: Finite Population Correction Factor; Stratified Sampling; Determination of Sample Size for Different Allocation Methods; Clustered Samples 06 Foundation of Hypothesis Testing: Introduction; Type I and Type II Errors; Null Hypothesis and Scientific Testing Procedure; One Sample Tests; Test of a Mean (Small Sample, σ Unknown), t Test 07 Regression: Introduction; Scatter Diagrams; Fitting a Line To The Data Points; The Method of Least Squares; Measuring the Standard Error of Estimate; The Meaning of the Standard Error of Estimate; Conditions For Using Linear Regression Analysis; Coefficient of Determination; Coefficient of Correlation; Significance of the Coefficient of Determination; Significance of b The Regression Coefficient; Multiple Regression Analysis; Some Limitations of Regression Analysis; 08 Forecasting: Introduction; Three Type of Forecasts; Simple Qualitative Forecasts; Project Time Trend; Projecting Time trends – Long Range Forecasts; Finding and Projecting Underlying Causes; Econometric Models MDB 103: MANAGEMENT ACCOUNTING TECHNIQUES 01 Basic Decision Concepts: Planning Processes; Basic Concepts for Resource Allocation Decisions 02 Applications of Decision Concepts: Using Cost Variability Data to Estimate Incremental Cost; Cost Volume; Profit Analysis 03 Process Costing: The Dimensions of Operating Costs; Process Costing: Full Cost Basis; Process Costing: Variable Cost Basis; Impact of Inflation 04 Job Order Costing: Job Order Costing: Full Cost Basis; Interdepartmental Cost Allocations; Job Order Costing: Variable Cost Basis. 05 Budgetary Planning: Budgetary Planning: Form and Purpose; Preparing the Annual Budget; Capital Budget; Adjustable Budget. 06 Profit Reporting for Control: The Control Process; Profit Reporting: The Organizational Setting; Profit Standards for Managerial Evaluation; Profit Standards for Economic Valuation; Measuring Divisional Profit; Adjusting for Inflation; Achieving Long Term Goals; Interdivisional Transfer Pricing. 2 07 Departmental Cost Control: Cost Control Reporting: Process Production; Control Reporting: Job Order Production. 08 Cost Control Reporting: Factory Overhead Cost Variances; Discretionary Overhead Costs; Cost Control Reporting in Service Businesses; Behavioral Issues in Cost Control Systems. 09 Financial Statement Analysis: The Basic Tools of Financial Statement Analysis; Measures of Profitability; Measures of Debt Paying Ability and Risk; Measures of Efficiency MDB 104: MANAGEMENT INFORMATION SYSTEMS 01 Introduction to MIS Evolution of MIS; Management Theory and MIS; Management Accounting and MIS; Organisation Structures and MIS; Management Science and MIS; The Computer, Information Technology and MIS; Stages Theory of MIS Growth; Definition of MIS; Role of Management Information System; Security and International Issues in MIS; MIS Issues in a Multinational organisation. 02 The Structure of a Management Information System What is Management Information Systems? Features of MIS; Pyramid Structure of MIS; MIS Versus Data Processing; Classification of MIS; Intelligent Information System; Executive Information Systems (EIS); Information Resource Management (IRM); Extent of Integration of Information Systems 03 The Concept of Information Features of Information; Dimensions of Information; Levels of Management and Information Requirements; Characteristics of Information for Different Management Levels; Information Filtering; Value of Information; Age and Quality of Information 04 The Concept of Systems Systems, Subsystems and Components; Boundary, Interface and Environment of System; Characteristics of a System; Systems Theory and Systems Approach; Types of Systems; Advantages of Decoupling’ Control in Systems; Feedback Loops; Types of Control Systems; Cybernetic System; Law of Requisite Variety; Control in Information Systems; Systems Concepts Applied to MIS; MIS as a System; Information Systems Analysis and Design 05 MIS Development & Implementation MIS Planning; Project Preparation; Needs Analysis; MIS Design; Selection; MIS Implementation; Management Challenges; 06 Personnel Administration Data Systems & Human Resource Management Information Systems Types of Personnel Administration Data Systems; Personnel Status Reporting System; Employee Profile System; Personnel Data Retrieval System; Employment Control Reporting System; Employment Practice and Compliance Reporting System; Personnel Action Data Systems; Placement Data Systems; Personnel Activity Reporting System; Fringe Benefit Administration System; Insurance Claims Processing Systems; Accident Reporting System; Unemployment Insurance Claims Control; Separation Reporting; Claims Protesting; Benefit Payment Monitoring Procedures 07 Financial Management Information Systems Data Groups Involved in Payment Systems; Payroll Data System; Accounts Payable Systems; Accounts Receivable System; Files Involved in Accounts Receivable System 08 Financial Control Data Systems Basic Functions; Major Functions; Processing Systems; Accounts Closing System; Depreciation Expense Entry; General Ledger Listing and Retrieval System; Reporting System; Physical Inventory Data System; Acquisition Processing Subsystem; Transfer Processing Subsystem; Types of Decisions; Forecasting; Funds Management; Capital Budgeting; Auditing; Financial Planning; Components of Financial Information System 09 Operations Data System 3 Major Operations Data System; Files 10 MIS in Marketing, Manufacturing & Purchases Marketing Data System; Management Implications; Shipping Data Systems; Files used for Shipping Data System; Engineering Change Control Data Systems; Trends in Engineering Change 11 MIS in Logistics Management Characteristics of a Planning System; Steps Involved in Planning Process MDB 105: ORGANIZATIONS AND THEIR ECONOMIC ENVIRONMENT 01 Introduction: Characteristics of Managerial Economics; Scope of Managerial Economics; Firm’s Objectives and the role of Managerial Economist; Role of Managerial Economist; Environmental Studies; Business Operations 02 Utility Analysis: Characteristics of Wants; Classification of Wants; Concept of Utility; Utility & Demand; Law of Diminishing Utility; What is Marginal Utility; Illustration of the Law; Assumptions of the Law; Importance of the Law 03 Demand & Supply: What is Demand? Law of Demand; Factors Influencing Demand; Demand Schedules & Demand Curves; Three Types of Demand; Exceptions to the Law of Demand or Perverse Demand Curves; Price Elasticity of Demand; Factors Influencing Elasticity of Demand; Income Elasticity of Demand; Cross Elasticity of Demand; Importance & Significance of Elasticity of Demand; Advertising and Demand; Advertising Elasticity of Demand; Role of Advertising; Supply Factor; Contraction & Expansion of Supply 04 Demand Forecasting: Types of Forecasting; Methods of Forecasting; Forecasting demand for a New Product; Criteria of a Good Forecasting Method 05 Production Function: What is Production Function? ISO Quants; Marginal Rate of Substitution; Cost of Production; Laws of Returns to Scale; Managerial Uses of Production Function 06 Economies of Scale: The Scale of Production; Internal Economies of Large Scale Production; External Economies; Disadvantages of Large-Scale Production; Limitations of Large-Scale Production; Small Scale Production; Advantages/Disadvantages of Small Scale 07 Cost Concepts and Classifications: Cost of Production; Different Kinds of Costs; Determinants of Costs; Total Cost, Average Cost And Marginal Cost; Cost-Output Relationship; Short-Run Cost-Output Relationship; Long-Run Cost-Output Relationship; Learning Curve; Measurement of Cost-Output Relationship 08 Market Structure & Competitions: Types of Competitions; Monopoly; Price Discrimination; Price Documents & Differentials; Price & Output Decisions in Monopolistic Competition; Oligopoly 09 Inflation & Trade Cycle: Inflation; Effects of Inflation; Need for Inventory MDB 106: CORPORATE FINANCIAL MANAGEMENT 01 Introduction to Financial Management: Development of Financial Management; Goals of Financial Management; Functions of Financial Management; Why study Financial Management 02 The Time Value of Money: Future Value; Present Value; Relationship between FV and PV; Annuities 4 03 Valuation, Rates of Return and Risk: The value of a Going Concern; Valuation of Bonds; Valuation of Stocks; Rates of Return and Risk (including CAPM) 04 Cost of Capital: Basic Concepts; Cost of Capital Defined; Component Cost of Debt; Component Cost of Preferred Stock; Component Cost of Retained Earnings and Common Stock; Components Weights; Cost of Capital and Capital Structure 05 Capital Budgeting Techniques: Basic Concepts; Investment Proposals; Payback Period Method; Discounted Cash Flow Methods (NPV, IRR) 06 Dividend Policy: Div. policies and Stock Prices (Walter and Gordon Models); Other Factors Affecting Dividend Policies; Non; cash Dividends; Cash Dividends; Dividend Payment Procedures 07 Working Capital Policy: Definitions; Level of Working Capital; Hedging; Interest Rates and Financing Strategies 08 Credit and Accounts Receivables Management: Meaning of Credit; Credit Policies 09 Inventories: Types of Inventory; Investment in Inventory; ABC Method of Inventory Control; EOQ Model of Inventory Control 10 Cash Management: Motives for Maintaining Liquidity; Goals of Cash Management; Managing Float; Applicability of EOQ Model to CASHTECH Miller; Orr Model 11 Mergers and Acquisitions: Reasons for Mergers; Types of Combinations; Leveraged Buyouts; Evaluating Mergers; Offensive and Defensive Merger Tactics MDB 107: PRODUCTION AND OPERATIONS MANAGEMENT 01 Introduction to Production and Operations Management: Production Management; Meaning; Objectives; Operations Management; Nature; A Systems Approach; Decision Making. 02 Process Design and Facilities Layout: Product Design; Make or Buy; Process Design; Choice of Processing System; Equipment Selection and Workflow; Layout Design; Product Layout; Process Layout 03 Job Design and Work Measurement: The Human Element in Job Design; The Work Element in Job Design; Work Measurement. 04 Facility Location: Plant Location; Warehouse Location. 05 Materials Requirements Planning: Development of MRP; Nature of MRP; Principles of MRP; Manufacturing Resource Planning; Successful Implementation 06 Quality Assurance: Determinants of Quality; The QA System; Statistical QC; QC in Service Industries 07 Aggregate Planning: Definition and Requirements; Strategies; Active; Passive 5 08 Linear Programming: Areas of Application; Nature of Linear Models; Formulating LP Models MDB 108: MARKETING MANAGEMENT 01 Marketing: What is Marketing? Marketing Concept; Competitor Orientation; Corporate Culture 02 Strategic Planning: What is Strategic Planning; Business Unit Analysis; Building the Marketing Plans 03 Segmentation & Positioning: Product Differentiation; Market Segmentation; Product Positioning; Perceptual Mapping; Join Space 04 Product Policy: Product Proliferation; Exploiting the Product Life Cycle; Managing Products during Growth and Maturity; Product in Decline 05 Pricing: Price, Quality and Value; The Impact of Demand; The Impact of Costs; Pricing Methods 06 Distribution: Distribution Alternatives; Direct Distribution; Adding Retailers to the Channel; Using Wholesalers; When to Use Brokers and Manufacturer’s Reps; Channel Ownership; Franchising Distribution; Selecting Distribution Channels; Managing the Channel; Channel Conflict; Checklists for Store Location 07 Advertising and Sales Promotion: The Opportunity for Advertising; Criteria for Effective Advertising; Advertising Objective and Goals; The Hierarchy of Effects; Message Content; The Advertising Budget; Media Selection; The Measurement of Advertising Effectiveness; Sales Promotion 08 Marketing Strategy: Where to Complete; How to Complete; Design of a Marketing Strategy 09 Marketing Implementation: Marketing Organisation; Marketing Information Systems; Optimizing the Marketing Mix; Marketing Control; The Marketing Audit MDB 109: HUMAN RESOURCE MANAGEMENT 01 Introduction: The Human Resources & Their Importance; Economic & Non Economic Factors and Their Interaction; Evolution of The Management of Human Resources Indian Context; Human Relations Theory; Objectives of Human Relations; Factors Responsible for Growth of Human Relations; The Position of Human Relations in India; The Human Relations Movement; Distinction Between Personnel Management & Human Resources Management. 02 Human Resources Planning & Selection Policy: Human Resources Planning; Need for Human Resources Planning; Process of Human Resources Planning; Human Resource Planning System; Responsibility for Human Resource Planning; Selection Policy Introduction; Framework for Procurement; Recruitment Policy; Factors Affecting Recruitment; Source of Recruitment; Recruitment Practice in India; The Problem of The ‘Sons of The Soil’; Assessment of The Recruitment Programme; Steps in Selection Procedure; Interview Process. 03 Employee Growth & Development Training: Introduction of Training; Objectives of Training; Importance of Training; Training Needs Identification; Total Organization Analysis; Task Analysis; Man Analysis; Training Areas Identified by Trainers; Responsibility for Training; Training Organization; Lead Time Planning; Types and Techniques of Training and Development; Objectives of Training Methods; Classification of Training Methods/Techniques; Training by Supervisors; Need 6 and Importance of Management Development; Evaluation of Training; Why Training Fails; Improving Effectiveness of Training. 04 Performance Appraisal: Employee Review; Evaluation and Recognition; How to Evaluate; Evaluation Techniques; Industrial Evaluation Methods; Multiple Person Evaluation Methods; Performance Tests & Field Review Techniques; Appraisal, Praise and Recognition; Rewards and Incentives; Promotions. 05 Compensation Management: Wage & Salary Administration-Introduction; Job Satisfaction; Wage & Salary Administration; Theories to Determine the Wages; Classification of Wages; Machinery for Fixing Wages; Job Evaluation; Objectives of Job Evaluation; Job Evaluation Methods; Advantages and Limitations of Job Evaluation; Promotion & Transfer; Definitions of Promotion; Transfers. 06 Morale & Motivation: Morale-Introduction; Morale Defined; Importance of Morale; Morale and Productivity; Measurement of Employee Morale; Indices of Low Morale; Improving Morale; Motivation; Introduction; Motivation Defined; Classes of Motivations; Steps in Motivation; Rules of Motivation; Maslaw’s Need Hierarchy Theory; McGregor’s Theory X and Theory Y; Herzberger’s Motivation Theory; Employees and Motivation; Distinction Between Morale and Motivation. 07 Discipline & Disciplinary Procedure: Introduction to Discipline; Meaning of Discipline; Objectives of Discipline; Principles for Maintenance of Discipline; Guidelines of a Disciplinary Action-Penalties; Procedure for Disciplinary Action; Dismissal and Discharge of an Employee. 08 Grievances & Grievances Procedure: What is Grievance; Why Grievance Arises; Importance of Grievance Handling; Grievance Procedure. 09 Groups and Group Dynamics: Introduction to Groups; Functions and Goals of Groups; Types of Groups (Formal & Informal); Group Characteristics; Group Characteristics; Group Decision Making; Group Dynamics; Principles of Group Dynamics. 10 Organization & Goals of Organization: What is an Organization; Definition of an Organization; Organization Objectives; Types of Organizations; Organizational Structure and Flexibility; Span of Control; Staff and Line Organization; Goals of Organization; Meaning and Importance of Goals; Types of Goals; Types of Goals and References; Need to Understand Goal Changes; Principles of Health and Safety Management; Health and Safety Programmes; Analysing Hazards; Controlling Occupational Health Problems; Preventing Accidents. 11 Organization Development: Introduction; Definition of O.D.; Objectives and Typical Programmes; Characteristics of O.D.; Implementing of O.D. Programmes; Benefits of O.D.; Problems with O.D. 12 Organization Conflict: Introduction; Conflict Defined; Conflicts as a Positive Force & Negative Force; Laws of Conflict; Managing Conflict; Structural Methods; Inter Personnel Confrontation Methods. 13 Team Building: Introduction; Diagnosis and Training; Team Development Inventory; Team Building Planning; Action Plans for Team Building; Pros and Cons of Team Building. 14 Communications: Introduction; Definition of Communication; Key Elements of Communication; Importance of Communication in Management; Objectives of Communication; Channel of Communication Barriers; Conditions for Effective Communication. 15 Leadership: 7 What is leadership; Classification of Leadership; Functions of leadership; Qualities of a Leader; Ten Commandments of Leadership; Theory X and Theory Y; Leadership Styles; Continuum of Leadership Behaviour; Concern for Task; Participate Leadership MDB 110: BUSINESS LAW 01 Indian Contract Act, 1872 Nature and Kinds of Contract; Offer and Acceptance; Consideration; Capacity of Parties; Free Consent; Legality of Object and Public Policy; Agreements Expressly Declared Void; Contingent Contracts; Performance of Contracts; Discharge of Contract; Remedies for Breach of Contract; Quasi Contracts; Contracts of Indemnity and Guarantee; Bailment and Pledge; Contract of Agency 02 The Sale of Goods Act, 1930 Introduction; Conditions and Warranties; Transfer of Ownership; Performance of Contract; Rights of an unpaid Seller; Auction Sales 03 Indian Partnership Act, 1932 Definition and Nature of Partnership; Formation of Partnership; Formation of Partnership; Rights, Duties and Liabilities of Partners; Dissolution of Partnership Firm 04 Negotiable Instruments Act, 1881 Negotiable Instruments; Parties to a Negotiable Instrument; Presentment of Negotiable Instrument; Negotiation of Negotiable Instrument; Dishonour of a Negotiable Instrument; Discharge of Parties from Liability; Banker and Customer; Miscellaneous Provisions 05 Law of Insurance General Principles of Insurance; Life Insurance; Fire Insurance; Marine Insurance 06 Law Relating to Carriage of Goods Carriage of Goods; Carriage by Sea; Carriage by Air 07 The Companies Act Governing Act; Administration; Meaning & Definition of a Company; Kinds of Companies; Formation of companies; Who can Promote a Company; Duties of Promoter; Objects of the Company; Memorandum of Association; Articles of Association; Prospectus; Kinds of Shares; Companies (Amendment) Act, 1988; Balance sheet & Profit and Loss Account; Statutory Books and Registers; Audits; Director Report; Annual Returns MDB 111: CORPORATE STRATEGIC MANAGEMENT 01 Introduction: Course Overview; Course Objectives; Evolution of Business Strategy & Policy 02 Concept of Business Strategy & Policy: Strategic Vision & Mission; Establishing Objectives; Crafting a Strategy 03 Assessment of the Business Environment: Analysis of the External Environment; Methods for scanning the External Environment 04 Industry & Competitive Analysis: Structural Analysis; Porters Principles of Industry Competition 05 Evaluating Company Resources and Competitive Strengths: How well is the Present Strategy Working? What are the Company’s Resources Strengths and Weaknesses and its External Opportunities and Threats? Swot Analysis – What to look for when Sizing up a Company’s Strength, Weakness Opportunities and Threats; Identifying Company Competencies and Capabilities; Are the Company’s Prices and Costs Competitive? 06 Strategic Cost Analysis and Value Chains: 8 Michael Porters Value Chain Approach to Operational Analysis; HRM; The Difference Between Traditional Cost Accounting & Activity Based Cost Accounting; How Strong is the Company’s Competitive Position? Sample of a Weighted Competitive Strength Assessment 07 Strategic Alternatives and Choice of Strategy Internal Growth Strategies; External Acquisition Growth; Disinvestments; Grand Strategies of Disinvestments; Retrenchment 08 Positioning of The Business Portfolio Strategic Business Units; Product Life- Cycles; The Experience Effect; A Matrix Representation for the Business Portfolio The BCG Method; Evaluating the Strategies of Diversified Companies; Using a Nine –Cell Matrix to Simultaneously Portray Industry Attractiveness and Competitive Strength; Strategic – Fit Analysis; Resource Fit Analysis: - Determining how well The Firm’s Resources Match Business Unit Requirements 09 Strategy and Competitive Advantage The Five Generic Competitive Strategies; Low-Cost Provider Strategies; Differentiation Strategies; The Strategy of Being a Best-Cost Provider; Focused or Market Niche Strategies; Cooperative Strategies: - Alliances and Competitive Advantage 10 Implementing Strategy: Building Resource Capabilities and Structuring the Organization A Framework for Implementing Strategy; The Principal Strategy-Implementing Tasks; Leading The Implantation Process; Building a Capable Organization; Matching Organization Structure to Strategy; Organization Design; Types of Organization Structures 11 Implementing Strategy: Benchmarking; TQM; Reengineering; HRM 12 Implementing Strategy: Culture and Leadership 13 Strategic Evaluation and Control Importance of Strategic Evaluation; Barriers in Evaluation; Designing Strategic Control Systems; Using a Balanced Scorecard Approach to Measure Performance MDB 201: MARKETING STRATEGY The Marketing Concept; Importance of Marketing; Marketing Planning; Marketing Strategy Process, Contents, Marketing Strategy for Consumer goods and Industrial goods; Consumer Behaviour; Indian Consumer; Industrial Marketing; Organisational Buying; Consumerism; Consumer Legislations. MDB 202: MANAGEMENT OF SALES AND ADVERTISING 01 Sales Management Process: Evolution of Personal Selling; Sales People and Society; Salespeople and the Employing Firm; Salespeople and the Customer; Classification of Personal Selling Approaches; Mental States Selling; Qualification and Skills required for success by Salespeople 02 Qualifications and Skills Required for Success in Sales Management: Selection; Personal Selling: Advantages and Disadvantages of Personal Selling, Target Market Situations and Personal Selling, Marketing Mix Elements and Personal Selling, Integrated Personal Selling and Advertising. 03 The Selling Cycle: Interest Development; The Demonstration; Survey; Pre; Test; Propose and Close 04 Job Activities of a Sales Manager: Analysis of Efforts and Results; Sales Planning; Strategies; A Tool for Allocating Resources: The Portfolio Matrix; Market Standing; The Market Planning Process; Sales Policies; Product Policy; Distribution Policy; Market Structure and Competition; Monopoly; Oligopoly: Price Discounts and Differentials; Price and Output Decisions in Monopolistic Competition; Price and Output Decisions in Oligopoly; Marketing Strategy; Methods of Market Segment 05 Sales Organisation: 9 Geographic Sales Organisation; Market Sales Organisation; Functional Sales Organisation; Major Account Organisation 06 Staffing: Recruitment and Selection; Interviews; Importance of Recruitment and Selection; Recruitment and Selection Strategy; Training; Sales force Audit. 07 Sales Competition: Requirement of a Good Compensation Plan; Devising the Plan; Job Evaluation and Sales Positions; Types of Plans 08 Sales Budgets and Budgetary Control: Budgeting; Selling Expense Categories; Methods for Determining the Selling Budget; Effect of Errors in Budgetary Estimates; Flexibility in Budgeting 09 Salesforce Size and Territory Design: Location of Effort; Conceptional Basis of Development; Portfolio Models; Size of the Sales Force: Approaches to Determination of Sales Force Size; Concept of Territory; Readjusting the Territories. 10 Sales Forecasting: A Forecasting Process; Selecting a Forecasting Method; Sales Forecasting Methods; Quota System; Types of Quotas; Basic Levels of Individual Objectives. 11 Leading: Managing and the Human Factor; Nature and Definition of Leadership; Leadership Behaviour and Styles; Traits Approach; Situational Factors; Likert’s Four Systems of Management; The Managerial Grid; Power and Leadership; Leadership Style in Indian Organisation; Needs of Wants of Employees; Goals and Objectives; Leadership Skills; Diagnostic Skills; Motivation; Theories of Motivation; Process Theories of Motivation. 12 What is Sales Grid? Concern for Making a Sale; Concern for Customers; How Assumptions Guide Behaviour; Significance of Grid Positions. 13 The Customer Grid: Factors Influencing a Customer’s Decision; Explanation of the Grid. 14 Attributes of a Good Salesman: How Attributes affect a Salesman; 10 Commandments of Selling; 4 Keys for Understanding others; Developing the Thinking Level of Communication. 15 Keys to Human Tendencies: A Checklist for Offsetting Invalid Assumptions; Techniques for Gaining Skills in Persuasion; Meeting Resistance Effectively; How to sell to the Tough Customer. 16 Building Your Own Credibility: Identify the Needs; List Who Needs You in Order of Importance; Who Do You Want Your Customers To Be; Where Are They; What Turns Them On; What Turns Them Off; How do you get to them. 17 Nature of Advertising: Functions; Basic Information about Advertising Departments. 18 Career Aspects of Advertising 19 Advertising and Demand: Advertising Elasticity of demand; Factors Affecting Advertising; Elasticity of Demand; How to Determine Advertising Outlays; Role of Advertising. 20 Marketing Communications: Marketing Information Systems; Marketing Communication Functions; The Role of Promotional Strategy; Matching Product to Promotion 10 21 Building the Advertisement: Layout: Layout Types, Layout Characteristics Desired; Copy: Background Information for Copywriters, Objectives of a Copy, Body Copy; Headlines: Types of Headlines; Colour in Advertisement 22 Advertising Budgets: Small and Large Budgets: Planning Timings, Evaluation of Timing, Long; Term Consumer Effects, Price, Short Term Consumer Effects, Long and Short Term Trade Effect; The Budget; Important Ratio; Brand Budgets; Budgeting Methods; Other Methods of Budgeting. 23 Public Relations: The PR Personnel Code of Corporate Ethics; Social Audit; Planning Relations Event; Corporate Advertising and Media Planning; Industrial Advertising. 24 Sales Promotion: Product Promotion; Advertising Strategy; Sales Promotion; Industrial Promotions. MDB 203: CONSUMER BEHAVIOUR AND MARKET RESEARCH 01 Consumer Behaviour: The P’s in Marketing; Why People Buy: Maslow’s Hierarchy of Needs; Factors Influencing Decision to Buy; Significant Cues from Products; Other Aspects of Consumer Behaviour; Marketing Management and The Behavioural Environment; Marketing Use of The Motivational Theory; Perception; Learning and Concept Formulation; Learning Theory and Marketing Applications. 02 Essentials of Consumer Behaviour: Changing The Basic Motivational Function; Associating The Product with a Special Group, Event or Cause; Introduction to Psychology; Behavioural Inheritance. 03 Market Research: Information from Final Consumers; Marketing Research During Different Phases of The Administration Process; Information Sources Used; Scientific Method; The Marketing Research Process; Types of Research; Data Collection Methods. 04 Processing And Data Analysis: Data Analysis Process; Tabulating The Data; Application of Market Research 05 Advertising Research: Product Appeals; Market Segmentation; Product Research MDB 204: INDUSTRIAL AND INTERNATIONAL MARKETING 01 Types of Industrial Products: Major Equipment; Accessory Equipment; Raw and Processed Materials; Component Parts and Sub; Assemblies; Operating Supplies; The Derived Nature of Demand; Researching the Industrial Market 02 Industrial Marketing: Demand for Industrial Products: Major Equipment, Minor or Accessory Equipment, Fabricating or Component Parts, Process Materials, Operating Supplies, Raw Materials, Derived Demand, Elasticity of Demand, Customer Motives. 03 Organisational Buying: Factors Influencing Organisational Buying; Participants in Industrial Buying Process; The Nature and Study of Organisational Buying Behaviour; Market Response: The Buy Grid Model; The Organisational Buying Decision Process; Economic Influence; Political Influence; Legal Influence; Supplier’s Influence; Technology Influence; Customer Influence; Government Influence; Labour Influence. 04 Organisational Influences on Buying Behavior: 11 Nature and Scope of Organisational Variables; Buying Tasks; Interpersonal Influencing in Organisational Buying; The Buyer’s Centre; Users; Influencers; Buyers; Deciders; Gate Keepers; Relationship in the Buying Centre; Implications for Marketing Strategy; Information Required by the Marketing Strategist; Developing Marketing Strategies; Management of the Marketing Function 05 Introduction to International Marketing: Historical Perspective; Balance of Payment Position; Emergence of Multi; national; International Marketing Defined; Reasons for Increased Interest in International Marketing. 06 Globalisation: The Trend towards Globalisation: The Movement of U S Companies Abroad, The Growth of the Japanese Challenge, The Emergence of Third World Multinationals, Global Restructuring; The globalisation of Markets: Motivation for Global Involvement; The Forces Shaping Global Marketing Strategies: Economic Forces, Technological Forces, Political forces, Sociocultural Forces; How Global Marketing Differs 07 Collecting Information: The Business Environment / Climate; Political Environment: Financial and Foreign Exchange Data, Legal and Regulatory Data, Market Size, Growth Potential, Demographic Characteristics, Geographic Factors; Sample Indicators of Market Potential; Sample Infrastructural Indicators; Competitive Market Structure. 08 International Marketing Strategies: Formulating Strategy in International Markets: Importance of Strategy Formulation, The Triggers, The Strategic Thrust, Leveraging the Firm’s Strengths, Strategic Decisions, Determining the Next Move, Phases of International Market Development, Triggers to Initial International Market Entry, Key Strategic Thrust: Geographic Market Extension, Key Decision, Triggers to Local Market Expansion, Triggers to Global Rationalisation. 09 Mode of Entry: Factors Impacting The Choice of Mode of Entry; Country Characteristics; Trade Barriers and Government Regulations; Product Characteristics; Firm/Management Objectives; Country Selection Strategy; Factors Influencing Modes of Entry; Foreign Manufacturing: Contractual and Licensing Arrangements; Franchising; Joint Venture; Wholly Owned Subsidiaries. 10 Tailoring Programs to Local Market: Standardisation; Product Modification; Tailoring Communications Strategy: Government Regulations of advertising and Promotion, Perception and Interpretation of Visual Stimuli, Tailoring Distribution Strategy. 11 International Distribution: Distribution Structure; Customer Shopping Patterns; Competitors Distribution Strategy; Government Regulations. 12 Developing Global Marketing Strategy: Configuring Global Markets: Determining Geographic Market Scope, Configuring Target Segments; Consumer Market Segmentation: Configuring Global Markets, Organisational Market Segmentation, Achieving Global Synergies, Scale Effectiveness, Co; Ordination and Integration Synergies, Transfer of Ideas, Transfer of Experience and Know How, Building Strategic Flexibility, Production Shifting, Multiple Sourcing, Transfer Pricing, Managing Cash Flows; Global Marketing Strategy Alternatives; Globally Integrated Strategies; Locally Responsive Strategies; Hybrid Strategies; Focused Segment Strategies; Global Segment Strategies; Global Niche Strategies . MDB 211: FINANCIAL DECISION POLICY 01 Introduction: Nature and Scope of Finance; Objectives of Financial Management; Functional Areas of Financial Management; Adoption of Certain Sciences in the Financial Decision Making 02 Corporate Financial Planning: Corporate Planning; Corporate Objectives; Corporate Strategies; Corporate Goals; Top Management’s Approach to Corporate Planning; Role of Corporate Planner; Capital Expenditure and Corporate Planning. 03 Tools of Financial Analysis: 12 Concept of Funds Flow Statement; Meaning of the Term ‘Funds’; Objectives of Funds Flow Statement; Advantages of Fund Flow Statement; Cash Flow Statement; Ratio Analysis. 04 Capital Structure: Planning The Capital Structure; SEBI Guidelines on Capital Structure of Company; Factors that Determine Optimum Capital Structure; How to Determine the Optimum Capital Structure of a Company; Financial Leverage and Capital Structure; Equity Capital Vs. Debt Capital; Security Exchange Board of India; SEBI Guidelines on Capital Issues; Guidelines for Issue of Debenture; Guidelines for Issue of Rights Shares; Guidelines for Issue of Bonus Shares; Guidelines for Issue of Public Deposits. 05 Financial Forecasting: Tools of Financial Forecasting; Proforma Financial Statement; Projected Income Statement; Projected Balance Sheet; Balancing the Projected Balance Sheet; Cash Budget; Nature of Cash Budget; Long Range Cash Forecast; Cash Budget for Short Period; Problems in Effective Financial Forecasting; Use of Financial Plans and Budget; Reconciliation of Proforma Financial Statements and Cash Budget; Additional Methods of Financial Forecasting; Simple and Curve; Linear Regression Methods. 06 Management of Working Capital: Meaning and Concept of Working Capital; Importance of Adequate Working Capital; Optimum Working Capital; Operating Cycle; Working Capital Control; Planning Working Capital; Regulation of Bank Finance for Working Capital in India; Management of Working Capital. 07 Capital Budgeting: Concept of Capital Budgeting; Importance of Capital Budgeting; Long; Range Planning of Capital Expenditure; Controls for Capital Expenditure; Capital Budgeting Process; Planning Capital Expenditure; Selection of Projects Investment; Methods of Evaluation of Capital Investment Analysis; Problem of Ranking the Projects; Capital Rationing; Size of Capital Budget; Capital Budget Optimisation; New Analytical Techniques for Capital Expenditure for Capital Expenditure Evaluation; Tax Considerations in Investment Appraisal. 08 Valuation of Shares: Concepts of Going Concern Value; Assets Approaches to Valuation; Capitalisation of earning approach; Nuisance Value. 09 Financial Problems of Corporate Amalgamations: Concept of Mergers and Acquisitions; Definitions; Examples of Mergers; Indian Legal Framework for Mergers, Amalgamations and Take Over; Reasons for Mergers and Acquisitions; Framework for Evaluation in Mergers Negotiations for Pre Merger and Post Merger Problems; Basic Guidelines for Mergers. 10 Inter Company Loans and Investment: Introduction; Legal provisions; New Outlook 11 Portfolio Management: Introduction; Definition of Certain Terms; Modus Operandi of Portfolio Management; Techniques of Portfolio Management; Points to be Considered by Portfolio Managers While Analysing a Security; Types of Risks; Investment Decisions and its Rules; Review of Portfolios; SEBI Regulation on Portfolio Management 12 Management of Profits: Dividend; The Walter Approach; Cost of Retained Earnings; Dividend Practices; Determinants of Dividend Policy; Basic Questions Relating to Dividend Policy; Depreciation; Functions of Depreciation Process; Source of Funds Controversy; Depreciation Methods; Concepts of Bonus Shares and Legal Provision; Determining The Quantum of Bonus Issue; Investors and Bonus Issues. 13 Auditing: Definition of Auditing; The Auditor; Objectives of Audit; Aspects to be Covered by Audit; Various Types of Audit; Audit Techniques; Advantages of Independent Audit; Statutory Financial Audit; Statutory Tax Audit; Statutory Cost Audit; Operational Audit; Systems Audit; Internal Audit. 14 Tax Planning and Business Taxation Strategies: 13 Basic Concepts; Computing Income from Salary, House Property, Business and Professions, Taxable Capital Gains; Computing Income form other Sources; Deductions and Exemptions; Returns of Income. 15 Miscellaneous Topics: Inflation adjusted Accounts; International Standards in Financial and Accounting Disciplines; Budgetary Control and Zero Base Budgeting. MDB 212: ADVANCED MANAGEMENT ACCOUNTING 01 Introduction: Meaning; Definition of Management Accounting; Scope of Management Accounting; Functions of Management Accounting 02 Principles of Management Accounting: Conventions of Management Accounting; Techniques and Tools of Management Accounting; The Management Accountant; Management Audit; Limitations of Management Accounting; Difference between Management and Financial Accounting; Management Accounting Vs. Cost Accounting. 03 Financial Statements Analysis and Interpretation: Concept; Common Size Statements; Trend Analysis; Limitations of Trend Analysis; Illustrations and Solutions 04 Ratio Analysis: Introduction; Definition; Importance of Ratio Analysis; Limitations of Ratio Analysis Interested Parties; Classification of Ratios; Illustrations 05 Funds Flow Statement: Concept; Objectives; Sources and Uses of Funds; Illustrations 06 Cash Flow Statement: Concept; Cash Flow Statement; Application and Uses; Limitations; Illustrations 07 Methods of Costing: Introduction; Types of Cost; Methods of Costing; Illustrations 08 Marginal Costing: Introduction; Advantages of Marginal Costing; Applications of Marginal Costing; Break Even Analysis; Illustrations 09 Marginal Costing and Differential Analysis: Differential Cost (or Incremental Cost) Analysis; Differential Cost Analysis and Marginal Costing; Practical Applications of Differential Costs; Illustrations 10 Standard Costing and Variance Analysis: The Concept; Advantages and Limitations; Setting of Standard Costs; Computation and Analysis of Variances; Illustrations; Reporting and Investigation of Variance 11 Responsibility Accounting: Concepts; Principles and Prerequisites; Advantages and Limitations; Responsibility Accounting and Budgetary Control; Responsibility Centres; Illustrations 12 Management Information System and Support Systems: Introduction; Need for Communication; Business Dimension of Information; Approaches to MIS. 13 Management Information System and Management Reports: Meaning of MIS; Characteristics and Prerequisites of Good MIS; Impact of Computers and MIS on Different Levels of Management; Reports: Meaning, Prerequisites of a good report, Types of Reports, Reporting System, Index of Reports, Specimen form of Reports; Illustrations 14 MDB 213: FINANCIAL BUSINESS ENVIRONMENT 01 Export Finance I: Export Contract; Export Payment Terms; Preshipment and Post; shipment credit; Basic Export and Import Documents. 02 Export Finance II: Intermediaries in Foreign Trade; Risk Management in Foreign Trade; Preshipment Inspection and Quality Control; Shipment of Export Cargo by Sea, Air and Post 03 Export Finance III: Excise And Customs Clearances; Export Licensing; Negotiations; Procedures and Documentation for Duty Drawback, Cash Assistance and Import Replenishment License 04 Export Costs and Export Pricing: Export Costing; Marginal Costing or Contribution Pricing; Value Added Costing; Export Pricing; Export Price; Marine Insurance 05 Raising Funds from Financial Institutions: Management of Corporate Finance; Nature Of Investment And Financial Decisions; Decision Criteria; Liquidity; Profitability; Cost And Risk; The Art And Science Of Financial Negotiations 06 Techniques for Financial Forecasting: Concept of Fund Flow Statement; Meaning of the Term “Funds”; Objectives of Fund Flow Statement; Cash Flow Statement; Ratio Analysis; Financial Leverages. 07 Capital Expenditure Budgeting: Concept; Project Appraisal; Methods of Evaluation investment Proposals; Social Cost; Benefit Analysis; Cost of Capital. 08 Control of Capital Expenditure: Techniques of Project Management; Lease or Buy Decision 09 Cost of Capital and Investment Decisions: Concept of Cost of Capital; Techniques of Determining Cost of Capital; Cost of Retained Earnings; Capital Budgeting for Risky Investments; Borrowing Against Plant and Machinery. 10 Source of Company Finance: Promoters; Underwriters; Capital Market; role of Capital Market; Growth of Capital Market; Foreign Capital in Indian Industries; Stock Exchange; Regulation of Stock Exchange; New Issue Market; Listing of Securities. 11 Financial Institutions and their role in Industrial Finance: Introduction; Institutional Framework; Types of Assistance; Working of SFCs and SIDCs; Area of Operation of SFCs and SIDCs; Industrial Finance Corporation of India (IFCI); Industrial Credit and Investment Corporation of India (ICICI); Industrial Development Bank of India (IDBI); Industrial Reconstruction Bank of India (IRBI); EXIM Bank; Leasing Companies. 12 Negotiating Term Loans with Banks and Financial Institutions: Introduction; Term Loans by Indian Banks; Effective Negotiation; Terms Loan Appraisal; Securities against Term Loans 13 Documentation of Loans: Mortgage; Hypothecation; Consortium Arrangements; Underwriting of Securities 14 International Finance Institutions: International Monetary Fund; World Bank; International Finance Corporation (Washington); Overseas Economic Cooperation Fund; European Seed Money Fund. 15 Rehabilitation of Sick Industries: 15 Introduction; Registration with BIFR; Definition of Sickness; Reporting Sickness; Procedure in BIFR; Industrial Recognition MDB 214: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 01 Nature and Scope of Investment Decisions: Nature of Investment Decisions; The Investment Process; The Investment Environment 02 Components of Investment Risk: Concept of Investment Risk; Evolution of Risk Connotations; The Interest Rate Risk; The Market Risk; The Inflation Risk; The Default Risk; The Management Risk Factor; The Liquidity Risk Factor 03 Valuation of Securities: The Three Step Valuation Process; The General Valuation Framework; Valuation of Fixed Income Securities; Valuation of Preference Shares; Valuation of Equity Shares 04 Organization and Functioning: Primary Vs. Secondary Market; Types of Trade Securities; Stock Market in India; Over The Counter Exchange of Indian (OTCEI) 05 Regulation: History of Securities Market Regulation; Regulation of Secondary Market; Regulation of Primary Market; Regulation of OTCEI; Securities And Exchange Board of India (SEBI); Self – Regulation 06 Economy and Industry Analyses: Security Analyses and Investment Decision; Fundamental Analyses; Fundamental Analyses and Efficient Market; Fundamental Analysis and Chemistry of Earnings; Economy-Industry-Company Analyses: A Framework; Economy Analyses; Economic Forecasting; Industry Analysis 07 Company Level Analysis: Need for Company Analysis; Estimation of Future Price; Quantitative Analyses; Forecasting Earnings per Share; Traditional Methods of Forecasting EPS; Modern Methods of Forecasting EPS; Qualitative Analysis 08 Technical Analysis: Meaning of Technical Analysis; Fundamental Analysis Vs Technical Analysis; Origins And Development of Technical Analysis; Techniques of Technical Analysis; Market Indicators; Limitations of Technical Analysis 09 Portfolio Analysis: Inputs to Portfolio Analysis; Portfolio Analysis and Selection 10 Portfolio Selection: Finding The Efficient Set; Single-Index Model; Other Portfolio Selection Models 11 Capital Market Theory: Concepts of Risk-Free Asset, Risk-Free Lending and Borrowing; Efficient Set with Risk-Free Lending and Borrowing; The CAPM; Arbitrage Pricing Theory (APT) 12 Portfolio Revision: Meaning of Portfolio Revision; Portfolio Revision Practices; Constraints in Portfolio Revision; Formula Plans 13 Performance Evaluation of Managed Portfolio: Methods of Computing Portfolio Return; Components of Investment Performance; Problems with Risk-Adjusted Measures; Benchmark Portfolios for Performance Evaluation 14 Investment Companies: Investment Companies; Portfolio Management Process; Problems of Portfolio Management; Regulations/Guidelines Governing Investment Policies of Investment Companies in India; Investment Options for Investment Companies in India; Investment Patterns of Investment Companies in India; Private Sector Investment Companies; Problems Faced by Indian Investment Companies 16 15 Mutual Funds: Concept of Mutual Fund; Advantages of Investing in Mutual Funds; Types of Mutual Funds; History of Mutual Funds; Organisation of Mutual Funds; Creation of A Portfolio; Portfolio Revision; Systems and Controls MDB 221: STRATEGIC HRM 01 The Basis of Strategic Human Resource Management The Concept of Human Resource Management; The Concept of Strategy; The Concept of Strategic HRM; The Process of Strategic HRM. 02 The Practice of Strategic Human Resource Management Formulating and Implementing HR Strategy; Strategic HRM in Action; The Strategic Contribution of HRM to Organizational Success; The Strategic role of the HR Function. 03 Organizational Strategies Strategies for Organizational Development; Strategies for Culture Management; Change Management Strategies; Strategies for Developing the Employment Relationship 04 Functional Strategies Employee Resourcing Strategic; Strategies for Managing Performance; Strategic Human Resource Development; Reward Strategy; Employee Relations Strategy; Conclusions: Getting into Action. MDB 222: EFFECTIVE LEADERSHIP SKILLS Human Resource Development; Performance Appraisal; Training & Development; Career Planning & Development; Organizational Developments MDB 223: HUMAN RESOURCE DEVELOPMENT 01 Human Resource Development The Human Resources and Their Importance; Evaluation of the Management of Human Resources: Indian Context; Human Relation Theory; Distinction between Personnel Management & Human Resources Management; Historical Aspects of HRD; Functions of HRD; Prerequisite for a Successful HRD Programme; Human Resources and Selection Policy; Recruitment Policy 02 Performance Appraisal Nature of Appraisal; Choosing the Appraisal Criteria; Traditional Trait Appraisals; Appraisal Manager against Verifiable Objectives; Appraising Managers as Managers; Performance Appraisal in Indian Industries; Promotions 03 Training & Development Introduction to Training; Objectives of Training; Identify Training Needs; Training Responsibility and Evaluation; Counselling as a Training AID; Workers Education; Induction and Training Practices in India; Managerial Development; Total Organisation Analysis; The Training Programme Objectives; Training Practices in India 04 Career Planning & Development: Process of Career Planning; Promotion Policies; Benefits of Effective Promotion Policies; Benefits of Effective Promotion Policy 05 Organizational Developments: Concept of OD; Characteristics of OD; The OD Process; Benefits and Limitations of OD 06 Leadership: Nature of Definition; Defining Leadership; Leadership Behavior and Styles; The Traits Approach; The Managerial Grid; situational, or Contingency, Approaches to Leadership; Path-Goal Approach to Leadership Effectiveness 17 MDB 224: LABOUR LAW The Factories Act, 1948; He Workmen’s Compensation Act, 1923; The Employees’ State Insurance Act, 1948; The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952; The Payment of Gratuity Act, 1972; The Maternity Benefit Act, 1961; The Payment of Wages Act, 1936; The Minimum Wages Act, 1948; The Industrial Disputes Act, 1947; The Industrial Employment (Standing Orders) Act, 1946; The Trade Unions Act, 1926; The Payment of Bonus Act, 1966; The Apprentices Act, 1969; The Employment Exchanges (compulsory Notification of Vacancies) Act, 1959; The Collection of Statistics Act, 1953. MDB 231: ADVERTISING MANAGEMENT 01 Nature of Advertising: Communication; Information; Persuasion; Profit Maximization; Advertising Agency and Departments; Functions; Research; Mechanical Production; Accounting Public Relations; Merchandising – Sales Promotion; Creativity 02 Career Aspects of Advertising: The Advertiser; Advertising Agencies; Accounts Executive; Copywriters; Visualisers; Creative Director; Production Department; Media Planner; Marketing Research; The Media; Ancillary Services; Free-lancers; A Highly Paid Profession, Advertising as a Career. 03 Advertising and Demand: Advertising Elasticity of Demand; How to determine Advertisement Outlays? Role of Advertising 04 Marketing Communications: Marketing Information Systems; Marketing Communication Functions; The Role of Promotional Strategy; Coordinating Promotional Elements; Promotion Management and the MIS; Matching Products to Promotion; Consumer Information 05 Building the Advertisement: Layout; Copy; Headlines; Body Copy; Typography, Production and Colour 06 Advertising Budget: Small Budgets and Large; The Budget; Budgeting Methods; Advertising to Margin (A/M); Other Methods of Budgeting; Fixed Amount 07 Public Relations: The Public Relations Personnel Code of Corporate Ethics; Social Audit; Planning a Public Relations Event; Corporate and Media Planning; Industrial Advertising 08 Sales Promotion: Product Promotion; Advertising; Sales Promotion; Industrial Promotion 09 The Complete Campaign: Checklist; Setting the Campaign Strategy; Creative Strategy; Media Strategy; Producing the Complete Ad Campaign; Evaluating the Ad Results MDB 232: ADVERTISING ART AND PRODUCTION Typography and Lettering; The Elements of Layout; Balance in Layout; Illustration; Preparation of a layout; creativity in Advertising; Vizthinking Exercise; Direct Marketing; Designing Printed Matter; Package; Point of Purchase; Radio and Television Advertising; production; Printing processes; Finishing and Binding. MDB 241: PUBLIC RELATIONS: CAMPAIGNS AND EVENT MANAGEMENT 01 PR & EM; Concepts & Principles: Principles of PR & Publicity; Need For PR & EM; The PR Spectrum; PR Tools; Benefits of PR 02 Planning & Organizing For PR: 18 Role Of PR In The Marketing Communications Mix; PR Strategies; PR Agency Structure & Organization; PR Research; PR Decisions; PR Budgeting; PR Execution; Control & Evaluation. 03 PR Communication: Mass Media & Theory of Communication; Marketing Communication; Creativity in Ideation; Written & Oral Communication; Approaches to PR Writing; PR Practices & Journalism; Political Communication. 04 PR Activities: Corporate Identity Management; Brand Management; Media Relations; Campaign Management; Sponsorship Marketing; Event Management; Managing Negotiations; International PR & Web PR. 05 Event Management Process & Activities: Strategies of Event Planning; Production; Marketing; Sponsorship; Control; Co; Ordination; Execution; Crisis Management; Effectiveness Evaluation. Corporate Events; Trade Shows & Exhibitions; Entertainment Marketing; Celebrity Management; Sports Marketing; Concert Management; Wedding Management; Party Management; Rural Events 06 PR; Legality & Ethics: Corporate Social Responsibility of PR; Other Ethical & Legal Issues in PR. MDB 242: MEDIA RELATIONS AND PLANNING What is Public Relations? Types of PR Jobs and Activities; How Communication Works; Understanding the Media; Developing Credibility with the Media and Your Bosses; Training Your Bosses and Co-Workers; Settling Policy; The Contract List Database; The News Release; Media alerts, Advisories, Calendars, Feature Ideas; The Broadcast Media; The Public Service Announcement; Direct Mail; Advertising; Developing Experts, Getting Products Mentioned; Cyber PR; Dealing with Dignitaries; The Press Conference, Press Kits and Speech Writing. MDB 243: NEWS AND FEATURE WRITING 01. Press Release Basics: The Basics of Journalistic Writing-the 5 W's, Inverted Pyramid, the Importance of Story in PR Writing, Analyzing the Elements of a News Story 02 Writing for Editors: The News Angle, the Role of the Editor, what do Editors look for in a Story? The Press Release and Media Alert Format, the use of Direct Quotes, 03 Pre-writing and Planning your Message: The Importance of the Writing Process, Outlining, Clustering and other ways of Organizing Information, Crafting the Message, the Importance of Revisions and Redrafts 04 Features: Discovering Feature Material, Placement of Ideas, Other uses of PR Writing for Feature Stories. Also, Press Releases for Arts Events and Similar Activities, the Relationship of the Press Release to the Press Kit, and the Press Conference 05 Pitching Stories and Interviews: Memos, Pitch Letters and Confirmation Letters, "scripting" the Interview, how to meet the Media 06 Press Release Enhancements: Different Ways to Diversify your Style and Make your Copy More Compelling; Different Types of Press Release Lead 07 Broadcast Release & PSA: Four Principal Vehicles for Broadcast Publicity, Differences in Writing for The Ear Vs. The Eye, Basic Principles of Writing for The Ear, and Formats for The Broadcast Release & PSA; VNRs, Film scripts, Presentations, Visual Treatments, how do News outlets use Your PR Submissions; New Technologies in PR. 19 08 PR Writing and the Web: How public relations professionals are using the Internet, Web-based challenges and opportunities. Writing for Web sites. 09 Researches and Fact-Finding: Fact-Finding, Newsgathering, Organizing your Information, Essentials for Interviews, Research Tools 10 Newsletters, Backgrounders and Position Papers: Public Relations Writing for Internal Audiences; Writing Backgrounders, Position Papers and Other Longer Pieces for Different Publics; Also, Discussion of Advertising for the PR Professional, Developing a Concept and a Visual, Stages of Creativity MDB 251: INTERNATIONAL BUSINESS 01 International Trade; An Introduction: Emerging Global Scenario 02 The Basis of International Trade (Theories of International Trade): Comparative Cost Theory; Opportunity Cost Theory; Heckscher–Ohlin Theory; Availability Approach 03 Gains From Trade And Terms Of Trade Gains from Trade- Terns of Trade; Different Concepts of Terms of Trade; Problems of Measurement of Terms of Trade. 04 Balance of Payments: Balance of Payments; Nature of Balance of Payments Accounting; Components of Balance of Payments; Balance Payments of Disequillibrium 05 Trade Barriers: Tariffs; Classification of Tariffs; Impact of Tariffs; Nominal Tariff and Effective Trade; Optimum Tariff; Non Tariff Barriers; Quotas; Impact of Quotas; Tariff Vs. Quotas 06 Countertrade: Forms of Countertrade; Reasons for The Growth of Countertrade; Drawback 07 Trade In Services: 08 Foreign Package: Foreign Exchange Market; Method of Effective International Payments; Transactions in The Foreign Exchange Market; Swap Operations. Determination of Foreign Exchange Rates; Purchasing Power Parity Theory; Balance of Payments Theory; Exchange Control; Objectives of Exchange Control; Methods of Exchange Control. 09 Economic Integration and Regional Groupings: Free Trade Area; Customs Union; Common Market; Economic Union; EEC; Other Regional Groupings; SAARC. 10 International Cartels and Commodity Agreements: International Cartels; Quota Agreements; Bufferstock Agreements; Bilateral/ Multilateral Contracts. 11 International Economic Organisation and Forums: IMF; World Bank; International Development Associations International Finance Corporation; Asian Development Bank; GATT; Uruguay Round; UNCTAD; UNICO. 12 International Monetary System: The Pre- Bretton Woods Period; The Bretton Woods System; Breakdown of The Bretton Woods System and Emergence of Managed Floating; EMS. 13 The Eurodollar Market: Meaning and Scope; Important Features of The Market; Origin and Growth; The Participants; Supply and Demand - Tonic or Poison? 20 14 Multinational Corporations: Dominance of MNC’S; Definition; Bases; Distribution of Investment; Investment Motives; MNCS and International Trade; Merits of MNCS; Demerits; New Trends; Code of Conduct; Perspective. 15 Foreign Trade Control and Exim Policy: Control of Foreign Trade; Export; Import Policy 16 Organisational Set-Up: Ministry of Commerce; Autonomous Bodies; Public Sector Organisation; Advisory Body; Attached and Subordinate Offices 17 Export Promotion: A Brief Review of Export Promotion Policy Through Plans; Incentives; Production Assistance/ Facilities; Marketing Assistance; State Trading. 18 Export Oriented Units and Export Processing Zones: Export Processing Zones; Export-Oriented Units; Eligibility; Leasing of Capital Goods; Value Addition; Legal Undertaking; Conversion; Export Obligation; DTA Sales; Benefits For EPZ/EOU Units; Supplies From Dta – Interunit Transfer; Subcontracting; Private Bonded Warehouses. 19 Export Houses and Trading Houses: Criteria for Recognition; Benefits 20 Foreign Trade of India: Comparative Export Performance of India; Foreign Trade Under The Plan; Major Exports; Major Imports; Direction of Trade. 21 Major Problems of India’s Export Sector: High Courts; Poor Quality Image; Unreliability; Supply Problem; Faceless Presence; Infrastructural Bottlenecks; Structural Weakness; Uncertainties; Procedural Complexities And Institutional Rigidities; Inadequacy of Trade Information System. 22 International Financial System: Scope of the Bank; Relevance of Management; Finance Function; Input Market; Output Market; Sources and Uses; Macro View of Foreign Flows; Sectorial Interdependence; International dependence. 23 International Trade and International Finance: Trade and Balance of Payments; Current Items; Capital Items; Components of International Financial System; Foreign Exchange Market; International Currency Markets; Institutions in International Financial System. 24 Balance of Payments Theory: Definition; Accounting of BOP; Sources of Compilation; Limitations of Compilation; Components of BOP; BOP Data; Mechanism of Adjustment; Price Mechanism; Income Adjustment; Absorption Approach of Alexander; Elasticity Approach Vs. Absorption Approach; General Equilibrium Approaches; Measurements of Deficits. 25 India’s Balance Payments: Sectorial Breakdowns; Sources of Data (India); Trends in BOP; Role of Services in BOP; Non-resident Inflows; Services Sector in India’s Trade; Foreign Exchange Reserves; Foreign Assistance. 26 Trade Theory: Domestic and Foreign Trade; Barter Trade Vs. Money Trade; Classical Trade Theories; Comparative Advantage; labour theory of Value; Heckscher-Ohlin Theorem; Theory of Commodity and Factor Price Equalisation; Leontief Paradox; Reciprocal Demand; Indifference Curves; Offer Curves; Changes in Demand; Trade Gains; Generalised Trade Theory. 27 Hablerler’s Opportunity Cost Theory: Representation of Opportunity Costs; Position Under Constant Returns; Increasing Costs; Decreasing Costs; Trade Possibilities Under Constant Costs; Case of Increasing Costs; Evaluation. 21 28 Heckscher-Ohlin Theorem: Elements of Ohlin’s Theory; Factor Proportions Theory; Modern Theory of International Trade; Equilibrium Analysis; Application of Indifference Curve; General Equilibrium; Factor Price Equalization Theorem; Leontief Paradox; Critical Evaluation of Hechsher-Ohlin Model; Modern Theory Vs. Classical Theory. 29 Recent Theories of International Trade: Kravis Theory of Supply Availability; Kindle Berger’s Hypothesis; Bhagwati’s Thesis - Metzler’s Paradox; ‘Dutch Disease’; Eckaus Theory; Stopler-Samuelson Theorem; Kuhn’s Theorem; Pybenzynski Theorem; Technology and Trade Theory. 30 Gains from Trade: Gains to Exporting Country; Gains to Importing Country; Overall Gains to the World; Factors Influencing Gains; Measurement of Gains; Gains Represented Diagrammatically. 31 Terms of Trade: J. S. Mills Thesis; Reciprocal Demand; Marshall; Edgeworth Offer Curves; Factors Influencing Terms of Trade; Elasticities; Terms of Trade and Welfare; Usefulness of the Concepts –Terms of Trade in India; Deterioration of Terms of Trade of ldss. 32 Dynamics of International Trade and Growth: Effects of Tastes; changes in Factor Endowments; Technology Changes; Trade and Growth in the LDCS; Linkages, Forward and Backward; National Income and Trade; Imports and Growth; Terms of Trade; Elasticities. 33 India’s Foreign Trade: Importance of Foreign Trade; Trade Philosophy; Organisational Framework; Trends in Trade; Invisible Trade; Direction of Trade; Terms of Trade; Composition of Trade; Structural Changes; Government Share in Foreign Trade; Latest Trade Policy; Foreign Sector in Sixth Plan; The Seventh Plan; Project and Consultancy Exports; Indian Banking; Marine Insurance. 34 Bilateralism in Foreign Trade: Why Bilateralism; Role of Bilateralism in India; Type of Agreements; Direction of Trade; composition of Bilateral Trade; Gains from Bilateral Trade; Mechanics of Payment; Counter Trade –STC –Criticism of STC; MMTC etc. 35 Commercial Policy and Theory of Tariffs: Definition; Free Trade Vs. Protection; Effects of Tariffs; Effective Rate of Protection; Concepts pf Protection; NonEconomic Arguments for Protection; Economic Arguments; GATT; UNCTAD Commodity Agreements; WTO. 36 Commercial Policy in India: Tools of Commercial Policy; Control on Trade; Trends in Export Duties; Trends in Import Duties –Subsidies and Incentives; Fiscal; Financial Incentives; Special Incentive Schemes; Advance Licensing System; Other Incentives; Aid to Exports by SSIS; Latest Import-Export Policy; Export Processing Zones 100% Export Oriented Units; Trade Development Authority; Other Institutional Agencies. 37 Theory of Customs Union and Regional Economic Cooperation: What is Customs Union; Trade Creation and Trade Diversion; Gains; Dynamic Effects; Economic Cooperation Among Developing Countries; Asian Clearing Union; Purposes; Constitution; Unit of Account; Eligible Transactions; Eligible Instruments –Settlement of Accounts; Benefits of ACU; AMU Rates; SAARC. 38 Export Marketing: Marketing Concepts; Foreign Vs. Domestic Markets; Market Information; Evaluation of Market Research; Export Marketing Policy; Macro Level Marketing Strategy; Search for Markets; Micro Level Marketing Strategy; Product Mix; Pricing; Promotion Measures; Evaluation and Control. 39 Government Regulations and Procedures: Licensing Policy; Licensing Authority; Sponsoring Authority; Procedures; Import Licenses; Export Licenses; Alexander Committee; Abid Husain Committee; Import Export Policy; Thrust on Export Promotion and Import Substitution; ECGC And Exporters; ECGC Role; Standard Policies; Types of Policies; Settlement of Claims; Procedure of Insurance; Specific Policies; The Berne Union; Financial Guarantees. 22 40 Export- Import Procedures and Documentation: Foreign Enquiries; Sale Terms; Payment Terms; Cash with Order; Consignment Sales; Open Account; Buyer’s Credit; Lines of Credit; Letters of Credit; Types of Credit; Main Document of Foreign Trade; Bill of Lading; Insurance Policy; Bills of Exchange; Other Foreign Trade Procedures; Invoice; Uniform Customs And Practices For Documentary Credits; Uniform Rules Of Collection. 41 Operations Of Banks, IDBI And EXIM Bank: Organisation - Import Credits; Export Credit; Foreign Exchange Transactions; Spot And Forwards; Nostro, Vostro and Loro Accounts; Principle of Value Compense –Rate of Interest; Buying and Selling Rates; Types of Rates; Long Rates; Tel Quel Rates; Forwards Rates; Option Deals; Swap Transactions; Export Finance and Banks; Quantum of Export Finance; RBI Export Credit; IDBI Export Finance; Export Markets for Small Scale Industries; EXIM Bank; Objectives; Organisation; Functions; Incidental Functions; Operations; Programmes. 42 Banks And External Sector: Recent Problems of BOP; Industries and Trade Policy Changes; Eighth Plan Projections; Export Credit References; EXIM Bank Banks and Indian and Indian Companies; EXIM Bank and Foreign Capital; Exchange Rate and Banks; Recent Changes in Bank’s Activity; Factoring and Forfeiting of Impact of Forfeiting. 43 Foreign Exchange Market: International Financial System and Foreign Exchange Market; Foreign Sector and Foreign Exchange Market; Bank’s Purchases and Sales; Instruments of Credit Traded; Foreign Exchange Market Components; Exchange Rate Mechanism; Spot and Forward Rates; Speculation; Arbitrage; India’s Foreign Exchange Market; Exchange Market; Exchange Dealers; RBI and Exchange Market; Exchange Rate System in India; Floating Vs. Fixed Exchange Rates; Advantage of Basket of Currencies. 44 Euro-Currency Market: International Money and Capital Markets; Exchange Markets and Currency Markets; Origin of Euro-Currency Markets; Dealers in The Market; Asian Currency Market; Petro - Dollar Market; Impact on Exchange Markets; Segments of The Market; Sources and Uses; Size and Growth; Techniques of Operation; Importance of The Market; Indian and Foreign Currency Markets; International Financial Center in India. 45 Exchange Risk Management: Strength of Currency; Why Exchange Risk; Factors Affecting Exchange Rates; Types of Risks; Exchange Rate Management- Full Convertibility of Rupee; Multilateral Investment Guarantees Agency; Trade and Exchange Risk; Exchange Rate and Currency Risk Arbitrage and Speculation; Coverage of Risk; Risk in Forward Market. 46 Foreign Aid and Term-Lending: Theory of Foreign Capital Flow; Aid Requirements; Criteria Governing Aid; Trends in Aid in India; Types of Aid, Forms of Aid; Desirable Pattern of Flows; Indirect Aid; Advantages and Disadvantages of Aid; Debt Burden; Foreign Investment in India; Indian Aid to Other Countries; Joint Ventures; Government Policy Guidelines; Geographical and Industrial Coverage; MNCS; International Long-Term Lending, World Bank; IDA; IFC; BIS; ADB. 47 Exchange Controls in India: RBI as The Exchange Control Authority; Authorised Dealer; Money Changers; Permitted Methods; Other Receipts; Payment for Imports; Other Payments; Delegation to AD’s; Forward Covers; Securities; Foreign Currency Accounts; Non-Resident Accounts; Loans and Overdrafts; Blocked Accounts; Statistical Reporting to RBI. 48 IMF and the International Monetary System: Objectives; Fund’s Role of Consultation; Sources of Funds, Quotas; Other Sources of Funds; Lending Operations; Standby Arrangements; IMF Charges; Other Facilities; Exchange Rates and Par Values; International Monetary Reforms; International Liquidity; Composition and Level; Adequacy of Reserves; Problems of Liquidity; Augmentation of Liquidity; SDRS; SDR Allocation; Limitations; Uses; SDRS in India; IMF Net Position. 49 New International Economic Order: World Trade Trends; World Aid Trends; World Monetary Trends; Role of GATT; Role of UNCTAD; Origin of NIECO; Emergence of North Dialogue; Objectives; Elements; Implementation Of N.I.E.O. Action Programme. 23 MDB 252: MANAGEMENT OF IMPORT AND EXPORT 01 Export Profile: Textile and Readymade Garments; Gems and Jewellery; Leather Goods; Chemicals and Related Products 02 Principal Imports: Machinery and Transport Equipment; Petroleum and Related Products; Pearls, Precious and Semi Precious Stones; Iron and Steel; Fertilisers; Edible Oil; Non-Ferrous Metals 03 Institutional Infrastructure for Exports: Department of Commerce; State Government; Commodity Organisations; Service Institutions; Export Corporations; Indian Government Trade Representatives Abroad 04 Import Management: The Import Process; Types of Importers; Indian Customs; Import Procedure 05 Information for Better Import Management: Current Limitations; Importance of Import Information; Human Inertia; Decision Areas; Checklist of Information Requirement 06 Warehousing Techniques for Imported Goods: Purpose and Objectives of Warehousing; Warehouse Imports at Points of Entry; Identifying, Inspecting and Receiving Goods; Storing Goods; Handling Equipment 07 Export Marketing Organisation: Factors Affecting Organisational Design; Types of Export Organisations 08 Personal Selling and Management of Export Personnel: Importance and Advantages of Personal Selling; Management of Personal Selling; Management of Sales Force; Personal Selling Process 09 Developing Exports through Correspondence: Objectives; Comparative Advantage of Export Correspondence; Mailing of List Importers; Establishing Relations through Sales Correspondence 10 Drawbacks of India’s Export Sector: Declining Share in World Exports; Narrow Product – Market Range 11 Assistance and Incentives to Indian Exporters: Marketing Development Assistance; Cash Compensatory Support; Duty Draw-Back Scheme; Replenishment Licensing Scheme; EXIM Scrip; Duty Exemption Scheme or Advanced Licensing Scheme; Assistance to 100 Per Cent Export Oriented Units; The Infrastructure Facilities 12 Export Barriers; Tariff and Non Tariff: What is Tariff? Types of Tariff; How The Tariff System Operate; Arguments to and Against Tariffs; Measuring the Effect of Tariffs; Nominal Vs Effective Tariffs Rate; Non-Tariff Barriers; Foreign Exchange Control MDB 253: EXPORT - IMPORT PROCEDURES AND DOCUMENTATION 01 Exports and Imports – General Provisions Sending Export Samples; Brief Note on Some Distribution Channels seen Overseas 16 Shipment of Export Goods and Customs Clearance: Clearing and Forwarding; Port Commissioner’s Charges 17 Packing and Packaging: Importance of Packing and Packaging; Marking 18 Quality Control and Preshipment Inspection: 24 Exports (Quality Control and Inspection) Act; Types of Preshipment Inspection; Procedure for Preshipment Inspection by Export Inspection Agency (EIA); ISO 9000 & Harmonized Standards 19 Excise Clearance for Export Items: Export under Rebate of Duties; Export under Bond 20 Export Documents: 21 Standardised Pre-Shipment Export Documents (Aligned Export Documents): Aligned Documentation System (ADS); Commercial Documents; Regulatory Documents; Standardization; Reproduction; The Use of Masks; Documents Used in Export Transactions 22 Marine Insurance of Export Cargo: Claims against Marine Insurance Policies 23 Export Finance: Preshipment Credit; Post Shipment Finance 24 Documentary Letters of Credit: Parties to L/C; Types of L/C; How is the L/C Opened? What does the Exporter do on getting the L/C? 25 Duty Exemption Scheme – Advance Licenses: Duty Exemption Scheme; Value Addition; Application for Advanced License; DEEC Book; LUT; Monitoring the Obligation; Enhancement in License Value; Extension of EO; Revalidation of AL; Duty Drawback and AL; AL under Export Production Program 26 Organisations Assisting Export Trade: Export Import Bank of India (EXIM Bank); Export Credit and Guarantee Corporation (ECGC); Export Promotion Councils (EPCs) MDB 254: INTERNATIONAL MARKETING 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 Nature and Scope of International Marketing Features of International Marketing Need for International Trade Imports and Exports of India Export; Import Policy Government Regulations; Exchange Control, FERA 1973, Customs Law Agencies Helping International Marketing and Measures taken for Export Promotion Marine Insurance Clearing and Forwarding of Cargo Trade Barriers : Tariff and Non- Tariff International Trade Agreements and Agencies for Promoting International Co-operation Trade Blocks Overseas Marketing Research Methods of Payment for Settlement International Marketing Research Product Development of Overseas Market Multinationals and Joint Ventures Appendix; Import Substitution and Export Promotion Documents Used in Shipment of Goods MDB 261: HOSPITAL ORGANIZATION AND MANAGEMENT 01 Hospital Management: World History of Hospitals; History of Hospitals in India; Definition and Functions of Management 02 Classification of Hospitals: Government Owned; Non-Government, Private or Voluntary Organisations, Individuals Hospitals; Differentiation of Hospital from Industry 25 03 Hospital Organisation: Definition of an Organisation; Hospital Management as a Service Organisations; Administrative Organisation 04 Formal and Informal Organisation: Organisation Division – The Department; Span of Management & Organisation Levels; Formal & Informal Groups; Types of Groups; Informal Roles of Employees; Intraindividual Conflict; Goal Conflict in Perspective; Role Conflict and Ambiguity; International Application Example; Interpersonal Conflict; Strategies for Interpersonal Conflict Resolution 05 Hospital Planning: Need for Planning; Constraints to Planning in Developing Countries; Factors Influencing Modern Hospitals; Principals of Planning; Steps in Hospital Planning; Architect’s Brief, Project Report; Basic Steps in Project Development; Equipment Planning for a Hospital; Accident Clinic. 06 Managing the Paediatric Ward, Obstetric Unit, Mortuary, Radiology Department, Pathology Department, Operation Theatre: Location and Spacing of Different Departments in a Hospital; Modern Technologies for Hospitals and Health Care; Modern Technologies in Cardiology; Modern Technologies in Neurology; Modern Technologies in Obstetrics and Gynaecology; Laser Surgery; Modern Technologies in Orthopaedics; Modern Technologies in Urology; Computers in Hospital Administration 07 Location & Spacing of Different Departments in a Hospital: A Model Design Schematic Layout of an ICCU; Quantity of Water Supply; Temperature of Water; Quality of Water; Noise Control in Hospital; Additional Suggestions 08 Modern Technology for Hospitals & Health Care: Modern Technology in Medical 09 Modern Technology in Cardiology: Electrocardiography; Echocardiography; Radionuclide Studies; Cardiac Catheterisation; Endomycardial Biopsy; Coronary Angioscopy; Interventional Catheterisation; Artificial Cardiac Pacemakers 10 Modern Technology in Neurology: Imaging Techniques in Neurologic Diseases; Histopathological Evaluation in Neurologic Diseases; Immunological Tests in Neurology Diseases; Biochemical and Biologic Tests in Neurologic Diseases 11 Technology Applications in Obsterics and Gynaecology: Hysteroscopy; Colposcopy; Laproscopy 27 Laser Surgery: Steroid Hormone Receptor in Gynaecological Cancers; Urinary Investigations; Ultrasound; Computerised Tomography (C.T.); Magnetic Resonance Imaging (MRI) 28 Modern Technology in Orthopaedics: Diagnostic Methods; Radionuclide Bone Scanning; Magnetic Resonance Imaging; Fluorescent Microscopy; Micro Radiography; Computer in Aid of Orthopaedics 29 Modern Technology in Urology: Endoscopies; PCNL & URS; Renal Transplantation & Haemodialysis; Male Infertility and Impotence; Ultrasonography; CAT Scan; Magnetic Resonance Imaging (MRI); Radio ISO Tope Imaging; Urodynamics; Lasers; The Aid of Computers 30 Computers in Hospital Administration: What is a Computer? Introduction to Computer Terminology; Computer Hardware & Software; Some Typical Problem Areas; Benefits Summary; Implementing Computerisation 26 MDB 262: HEALTH SERVICES PLANNING AND COMMUNITY HEALTH 01 The Concept of Health: Changing Concepts; Definitions of Health; Dimensions of Health; Positive Health; Physical Quality of Life Index; Determinants of Health; Responsibility for Health; Health and Development; Health Situation in India; Health Service Philosophies; Primary Health Care; Health Policy 02 Manmade Health Hazards: Influences on Health; What is the Environment? Types of Potential Environment Health Hazards; Epidemiological Methods; Measures in Descriptive Epidemiology 03 Prevention of Infectious Diseases: Socio Economic Conditions; Control of Infectious Disease; Immunization; Vaccination for Travel; Diseases Requiring International Certificates; Immunization in Developing Countries 04 Design of Wards and Specialised Units to Control Hospital Infection: General Wards; Areas of Potential Risk; Cleaning Programme; General-use Articles; Disposable Equipment; Cleaning Patient-care Equipment; Policies Related to Infection Control; Operating Theatres 05 Outreach Programmes of Hospitals: Basic Concepts of Community Health; Hospital Outreaches; Basic Tenet of Relevant Health Delivery System; Case Studies on Outreaches and Community Health; Rural Development Cell and Community Health – KMC Manipal 06 Hospital Infection Control: The Cost of Establishing an Infection Control Programme; The Infection Control Committee; The Infection Control Team; Establishing an Infection Control Programme 07 Health Education in the Community: What is Health Education? Need for the Education Programme in Hospital; Philosophy of Health Education; Planning of Health Education Programme in a Community; Audio Visual Aids in Health Education 08 Communicating with Patients: Patient’s Understanding of what they are told; Patient’s Non-Compliance; Increasing Patient’s Recall and Understanding; Non-Compliance by Health Care Professionals; The use of Written Communication 09 Management in the Non-For-Profit Sector: Values, Limited Autonomy, and Technology; Concern for People: Patients and Professionals; Performance Problems in Service Institutions; Specifying Performance Criteria 10 Quality Health Care in India: Determinants of Quality of Medical Care; Measurement of Quantum of Work; Suggested Indices for Measuring the Efficiency of Hospital MDB 263: OPD, WARDS AND RECORDS MAINTENANCE 01 Overview of an OPD: Types of Hospitals; OPD-Why and When; Routing Patients in an OPD; Objectives of the OPD Department; Constraints; Standardisation; Controlling; Furniture and Equipment; Casualty Department 02 Administration of an OPD: Outpatient Services: Problems and Solutions; General Staff; Increasing the Efficiency of OPD; Managing of Patients; Accessibility of Equipment. 03 Administration of In-patient Services: Nursing Unit; Administration of a Nursing Unit; Guidelines for Nursing; Arrangement of Wards and Department 04 Medical Records: Need of Maintaining Medical Records; Advantages of Record Keeping to the Management; Administration of a Medical Record Department; Out-patient Record Section; Ownership of Records; Medical Records and the Law; Records for OPD; Findings; Review of Records and Charts 27 05 Records Maintenance in a Hospital: Essentials of Records Management; Contents of Medical Records; Classification; Methods of Recording; Record Processing; Filing; Duration of Storage; Use of Hospital Statistics for Management; Issues and Problems of Records Management in a Hospital 06 Diagnostic Services: Features Unique to Diagnostic Service Departments; Centralised or Decentralised 07 Disaster Planning in an Emergency Department: Emergency and Casualty Services in Hospitals; Forms and Records of the Emergency Department; Disaster Planning; Definition of Disaster; Sources of Disaster; Performance Goals during a Disaster; New Systems; Planning Requirements 08 Supervision in Hospital at OPD/Ward Levels: Necessity of Supervision; Hospital Security System; Management of Tension of Hospital Situation MDB 264: MEDICAL AND LEGAL ISSUES IN HEALTH CARE 01 Medical Ethics: Ethical Problems in the Medical Profession; Rights of Patients; Duties of Patients; Professional Conduct of the Doctors; Doctor’s Obligations; Doctor’s Rights; Goal of Medical Care; Codes of Conduct; Duties of a Physician to the Sick; Duties of Physicians Towards Each Other; Medical Negligence 02 Health Care Policy: Objectives of the Health Care Policy; Factors Significant in Deciding the Health Care Policy 03 The Hospital Laws: The Basic Statutes; Organisation and Procedures Act; Bombay Nursing Homes Registration Act (1949); The Drugs Act (1940); Bombay Drugs (Control) Act 1960; Death Certificate; Organ Transplantation Act 1994; Indian Penal Code and Other Acts; Prosecution; Law of Torts; Natural Justice 04 Agreement and Contracts: Essential Elements of an Agreement; Consumer Protection Act 1986 05 Social Security Acts and Labour Related Acts: The Payment of Wages Act 1936; The Employees Provident Fund Act 1952; The Minimum Wages Act 1948; The Payment of Gratuity Act 1972; The Employment Exchange Act 1959; Payment of Bonus Act 1965; The Industrial Employment Act 1946; The Industrial Disputes Act 1947, The Shops and Establishment Act; Maharashtra Recognition of Trade Unions and Prevention of Unfair Labour Practices Act 1971 06 Understanding Consumer Protection Act 1986: COPRA and Patients; COPRA and Doctors MDB 271: BANQUET SERVICES MANAGEMENT 01 Food Service: Styles of Service; Types of Services 02 Banquets and Functions: The Running Buffet; Standard Table Setting; Planning; Banquet Staff; Taking a Banquet Booking; Banquet Menu: Procedure to Service a State Banquet; Function Catering: Types of Functions: Function Service Staff; Formal Functions, Less Formal Functions, Buffet Style Functions; Function Administration: Booking a Organisation of Functions, Laying of Cloths, Seating Arrangements, Instruction of Staff; Reception of Ordering Wines. 03 Outdoor Catering (Off Premises Catering): 04 Service Equipment: 28 Linen; Chinaware; Glassware; Tableware: Flatware/ Cutlery, Hollowware, Silver for Serving Drinks, Still Room Silver, Special Tableware, Chinaware Plates, Special Food Service Equipment. 05 Preparation for Service: Mise-En-Scene; Mise-En-Place; Sideboard; Hors D’oeuvres Trolleys; Cheese Trolley; Salad Trolley; Guerdon Trolley; Wine Trolley; Liqueur Trolley; Pastry Trolley; Laying a Cover; Courses of The Menu and Appropriate Silver Used; Some Popular Garnishes and Accompaniments. 06 Food and Beverage Management in Function Catering: Basic Policies: Financial, Marketing and Catering; Financial Considerations; Marketing Considerations; Catering Considerations: Type of Customer, Type of Product/ Menu, Food Service Styles, Organisation and Staffing, Control And Performance Measurement. 07 Banquet Sales and Service: The Banquet Agreement; Banquet Co-ordination; Selling Banquets: Product Knowledge, Paraphernalia, Banqueting Office, Reasons for Losing a Banquet Clients, Weddings, Ethnic Functions, Client Confidence; Banquets Office; Reasons for Loosing a Banquet Client; Weddings; Ethnic Functions; Client Confidence MDB 272: FRONT OFFICE MANAGEMENT 01 Front Office Operation and Administration: The Role of the Front Office; Front Office Staff; The Reservations Department; Room Types and Rates; Types of Customers; Various Functions Performed by The Front Office Staff; Conferences, Meeting and Exhibitions; Restaurants. 02 Uniformed Staff: Head Porter; Hall Porter; Luggage Porter; Linkman; Valet; Cloakroom Attendant; Page Boy; Lift Attendant; Enquiry Clerk; Night Porters. 03 Reception: The Job of the Receptionist; The Duties of Receptionist; Dealing with Customers; Maximising Occupancy Substitute Selling; Simple Etiquettes and Manners; Reception Area; Receiving Visitors; Dealing with Awkward Situations-Using the Telephone; Reception Techniques. 04 The Anatomy of a Reservation: Handling the Room Requests; Determining Availability and Rates; Guarantees; Modifying a Reservation; Cancellations; Documenting Reservations; Controlling Reservation; What Guests Staying Overnight Want; Reservation Chart; Density Chart; Stop-Go Chart; Dairy or Room Book; Rack Systems; Computer Systems in Reservations. 05 The Importance of an Efficient Front Desk: Check -in Procedures; Greeting the Arriving Guests-Registration; Determining the Method of Payment; Check – Out Procedures; Presenting the Bill. 06 Appendix I: Sources of Information; Internal Reference Sources; Outside Sources of Information 07 Appendix II: Posting Charges; Recording a New Arrival; Back Dating; Making Adjustments; Checking Out a Guest; Settlement of Account; Chance Trade; Cash Entries; Daily Balancing. 08 Appendix III: Glossary of Commonly Used Terms MDB 273: FOOD AND BEVERAGES: PRODUCTION AND MANAGEMENT 01 Introduction to Food and Beverage Management: Food and Beverage Management; Constraints of Food and Beverage Management 29 02 The Food and Beverage Department: Layout of a Typical Food and Beverages Operation: The Food and Beverage Manager, Food and Beverage Facilities, The Restaurants, The Influence of Location, The Food Production Staff. 03 Catering Management: Functions of Catering Management; Organising; Directing; Co-Coordinating; Controlling; Evaluating 04 Characteristics of Food: Types of Food; The Quality Aspect of Food 05 Menu Planning: Why Plan Menus? Writing Menus; Table D’Hote Menu; Combination Menu 06 Food and Beverage Production Process and Methods: Food Production Process; Some Large Quantity Cooking Techniques; Effective Use of Leftovers; Holding Techniques; Beverage Production Methods; Beverage Production Control; Non-Alcoholic Beverage. 07 Food Production Systems: Definition of a System; Characteristics of a System; Types of Systems; Systems of Continuous Production; Large Scale Food Service Systems 08 Garnishing: 09 Pre-Prepared Convenience Foods: Categories of Pre-Prepared Convenience Foods; Role of Pre-Prepared Convenience Foods 10 Equipment Design Installation and Operation: Design; Features of Design; Installation of Equipment; Operation of Equipment: Learning How to Operate. 11 Kitchen Spaces: Size of Kitchens; Types of Kitchen Spaces; Developing Kitchen Plans; Work Simplification; Work Centres in The Kitchen Layout 12 Liquor Service Management: Efficiency Vs Effectiveness; Origins of Liquor Service; Growth of Liquor Service; Bar Control –Product Knowledge, Classification of Liquors, Celebration Wines, Appropriate Wines for Different Foods, Digestifs; Appetizers and Cocktails; Liquers and Cordials; After; Dinner Drink and Desserts; Expanding The Revenue Base; Non-Alcoholic, Beverages- Bar Food: From Appetizers to Tapas; Merchandising 13 Food and Beverage Cost Controls: Food and Beverage Costs; Cost Control Methods; Beverage Control Techniques 14 Food Laws: Food Standard in India: The PFA Standards, FPO Standards, ISI, AGMARC MDB 274: STORES AND HOUSE KEEPING 01 Planning and Organising the House Keeping Department: Identifying House Keeping’s Responsibility: Planning The Work of The House Keeping Department: Organising The House Keeping Department. 02 Management Responsibilities of House Keeping: Managing Inventories; Linens: Uniforms: Guest Loan Items: Machines and Equipment: Cleaning Supplies: Guest Supplies; Controlling Expenses: Types of Budgets; Safety and Security; Managing Human Resources: Guidelines for Selecting a Custodian: How to use Job Rating Sheets with Job Description. 03 Training House Keeping Staff: How to Organise Your Training Program: The Training Triangle - A Three-Part Approach to Greater Productivity. 30 04 Measuring the Cleaning Needs of a House Keeping Department: How to Measure your Department’s Cleaning Needs; How to Determine your House Keeping Objectives 05 Establishing the House Keeping Standard: Eleven Steps for Optimising The Office of your Cleaning Department; Seven Key Areas for Establishing House Keeping Standards. 06 Organising Custodial Facilities for Maximum Productivity: How to Arrange The Central Storage Area for Making Efficiency; How to Strategically Locate Custodial Closets and Cabinets 07 Common House Keeping Chemicals: Water; Bathroom Cleaners; All-Purpose Cleaners: Abrasives, Acids, Alkalies, Degreasers, Delimers, Disinfectants, Fibreglass Cleaners, Metal Cleaners, Wetting Agents; Safety Equipment. 08 Storage Spaces: Location of Storage Spaces; Layout of a Store; Planning Storage Spaces; Types of Stores; Cleanliness In Stores 09 Purchasing and Storing Foodstuffs: Purchasing Food; The Buyer; The Methods of Buying –Sources of Supply of Mutton, Lamb, Pork, Fish, Lobster, Cray, Cray Fish and Crab, Oysters, Ham, Birds, Vegetables. 10 Inspection: Purpose of Inspection; Types of Inspection: Laboratory Oriented and Officer Oriented. 31