Assessment Task 2 - Strategic planning (Project plan briefing) Write a strategic plan, including consideration of resource implications, and then circulate to stakeholders. Performance objective In this assessment, you are required to develop and document a strategic plan for the organisation based on the research you have conducted. You will also need to communicate the strategic plan to key stakeholders in the organisation. Specifications You must provide: A completed draft strategic plan based on your analysis in Assessment 1 Part B, with organisational objectives, and strategies for enacting and achieving the objectives. Briefing and information materials about the revised strategic plan for staff and responsible parties. 1. Develop briefing materials (dot-point descriptors) for the identified responsible parties, outlining the requirements of their role in achieving the relevant strategy. 2. Develop a cover statement/letter to be sent out with the strategic plan that includes: I. a brief overview of key objectives II. a description of the research and process used to develop the plan. Your assessor will be looking for: Evidence that you have analysed and identified the needs of the case study, and reflected these in the strategic plan and informational materials you have developed. . which includes sandwiches. by providing them quality products. amicable environment. Starbucks must focus on the competitive strategy in order to maintain its position as the market leader in the fast food industry. biscuits. With the changing patterns in the taste and inclination of the buyers. innovation. pasta. The organization must concentrate on seeking various business opportunities considering the innovation and differentiation of its offerings which is the core competence of the organization. which can help in pulling in more customers. and other nourishment.Strategic plan of Starbucks Starbucks believes in innovation and differentiation. customer service and worth to clients ought to be the principle focus of Starbucks. One of the customers characterized the Starbucks Experience one cup at a day. the organization must innovate and offer fast food and different items as well. The organization can likewise adjust to new strategies and offer new products and brands in the Australian store which will help in building a solid alliance with the customers. The organization focuses on making the huge venture in order to build the customer experience." It should focus on advancement and deliver differentiated products to the market. every day. Pumpkin Spice Latte and Caramel Brulée Latte and so on. The focus of the methodology should be on eliminating the internal weaknesses of the organization. As indicated by Starbucks “innovation drives development and long term achievement of the business. customers are getting more inclined to innovative products and new product range in appreciation of fast food and beverage industry. Starbucks concentrates on improving the visit of its customers. Technology. for example. Starbucks could follow an inventive procedure to the invent new menu in order to appeal to the essence of the consumers. Today. The organization should align with various bakery stores from where it can build its offerings to the buyers. store ambiance. Starbucks must expand its product range so as to cater the increasing needs of consumers. unprecedented service. For picking up buyer experience the organization needs to develop its product offering with seasonal products. products. Milestones: 1: Conducting a market review with the consumers for their choice of offerings 2: Designing new product offering 3: Considering in-house development of the offerings or outsourcing of the offerings 4: Considering the cost benefit analysis of the new product offerings 5: Initiating the offerings of the product . the organization should outline new product offerings. the organization currently offers distinctive blends and flavors of coffee which are sold to consumers in various outlets. With the criticism and survey of the purchasers. and other fast food items. The organization should assemble a strategic alliance with various pastry kitchens and food stores from where it can have the capacity to diversify the products that are sold in the store. The organization should take adequate feedback from the customers on their new product menu which enables them to review the execution of their new offerings. For this. including sandwiches. the organization needs to focus on diversification and development. The strategic plan will be monitored with a strong focus on different aspects of collaboration and process. Likewise. Implementation of the strategic plan The primary focus of the organization is to extend and focus on diversification. making in-house sandwiches and fast food items will be unique in relation to others. it has to align with various organizations like Pepsi Co. the organization will have the capacity to audit its execution and will have the capacity to actualize the strategy required. For actualizing this enhancement and growth strategy. biscuits. the organization should firmly focus on designing the innovative menu and collaborating with different organizations by which it can achieve a competitive edge.Hence. Thus. With the broadened offerings. References Annual Report’2012 of Starbucks. It offers an extensive variety of fascinating coffee blended beverages. pg 138-153 Behar.starbucks. the customers will have distinctive choices to browse. 10th Ed.zhtml?c=99518&p=irol-reportsAnnual. the organization will have the capacity to give an extensive variety of products and offerings to the customers. (2009). pg 41-43 Pham-Gia. The consumers of Starbucks have a feeling of association with the organization. available at: http://investor.Risks and cost benefit analysis: Considering the risks associated with the new strategy. other being the competition from the multinational brands like McDonalds. (2008). Environment of Starbucks is amicable and customers are profoundly influenced by the place. Marketing Strategy of 'Starbucks Coffe' pg 9-14 Behar. pg 1- 14 Kotler. Marketing Strategy of 'Starbucks Coffe' pg 9-14 . the potential risks will be the variety in the offerings. Goldstein. Goldstein.com/phoenix. (2008). It's Not about the Coffee: Leadership Principles from a Life at Starbucks. pg 41-43 Pham-Gia. Marketing Management – Millennium Edition. Conclusion Starbucks distinguishes itself by delivering an exceptional domain to spend in. The expense associated with this will be low when contrasted with the advantages profited by the organization. This will be the primary advantage from the expansion. It's Not about the Coffee: Leadership Principles from a Life at Starbucks. Subway and so forth. (2009). 2000.. php Kowalski. from http://www. pg 204-207 Cravens.html . Journal of Management.Kimmel. Connecting with Consumers. B (1991): “Firm Resources and Sustained Competitive Advantage”. November). Starbucks wars: How McDonald's and Starbucks defined their industry Tea & Coffee Trade Journal. Retrieved February 2.allbusiness.au/Home.com. (2006. R.starbucks. Australia from: http://www. p99-120. (2009) Strategic Marketing 8E. Planet Starbuck Case 4-1. Starbucks. (2010). 2011. J. pg 380-384 Barney. 17.com/manufacturing/foodmanufacturing-food-coffee- tea/3977318-1. outlining the requirements of their role in achieving the relevant strategy. For instance: Why the organization must perform at a higher level in the inexorably competitive and global business environment. Why. Why a definitive achievement of the organization is attached in its capacity to constantly be innovative in delivering quality to customers. Department Heads / Leaders: Leaders are individuals all through the organization who impact the attitudes and activities of partners. . 1. They help comprehend the numerous why's of organizational life. Develop briefing materials (dot-point descriptors) for the identified responsible parties. when an associate's execution seems to miss the mark. Why boundaries to the cross-departmental collaborations are hurtful and debilitate the organization’s capacity to adapt. it might be desirable to consider this as an opportunity for learning and professional development rather than expulsion from the organization. A description of the research and the process used to develop the plan. Develop a cover statement/letter to be sent out with the strategic plan that includes: I. company-operated stores to achieve LEED ® accreditation Implement front-of-store reusing in our company-operated stores by 2015 Serve 5 percent of beverages in our stores in person tumblers by 2015 Reduce vitality consumption by 25 per cent in our company-operated stores by 2015 Purchase renewable energy proportional to 100 per cent of the power utilized in our global company-operated stores by 2015 Reduce water consumption by 25 per cent in our company-operated stores by 2015 Mobilize our partners (employees) and customers to contribute 1 million hours of community service per year by 2015. Objectives: Ensure 100% of our coffee is ethically sourced from 2015 Invest in farmers and their communities by increasing agriculturist loans to $20 million by 2015 Build all new. . 2. Vision: To build a strong conventional Italian coffee trend in Australia. (i) Mission: “To make a Starbucks refined place where the people can relax in spite of their demanding schedules. A brief overview of key objectives II. to appreciate fine coffee and beverage experience. 5. Develop and prioritize potential strategies and tactics Create sub-teams and conceptualize a scope of potential strategies to accomplish each of these objectives. 7. 6. Map the current circumstance Ensure alignment with the organization’s business by understanding where it currently stands and where leaders want to take it. 4. Talk to key stakeholders Set up meetings with internal customers realize what their priorities are. and a further scope of tactics to support each strategy. Develop actionable objectives Transform the three to six vision elements into actionable objectives. Define metrics. 2. timelines and responsibilities . Ask key stakeholders to envision the future state of the organization. Gaining a good understanding of business offers effective solutions. Prioritize vision elements Identify a modest bunch of elements from Step 3 that are most critical to the business and function.(ii) The strategic planning process integrates large portions of the management practices we follow daily. 3. Clear methodologies that can help us make intense decisions as to: • Where are we? • What do we have to work with? • Where do we like to be? • How do we arrive? More specifically: 1. Future state vision Envision the components of glorified future. To be specific. Develop strategic and tactical plans Consolidate the abundance of ideas. 8. .Create the detail behind those strategies and tactics. planning sessions have generated. for management audit and approval/endorsement. the time frame and who will be responsible. and integrate into a archive with clear responsibilities for your team and other stakeholders. how success will be measured.