Juice CompanyAddress: Plot no. 256, sector 45-C, korangi industrial area Index S# 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) 13) 14) 15) 16) 17) 18) 19) Contents About Entrepreneurs of Company Nature of business and statement of financing needs Confidentiality Agreement Executive Summary Future outlook and trends Competitive analysis Sugarcane geographic analysis Product preview Official Equipment Size and form of business Marketing Plan Financial Plan Sales Forecast Revenue Forecast Expense Forecast Profit Margin Break even analysis Conclusion Personal bio-data Pg# 3 4 5 6 7 8-10 11 12 13-14 15-16 17-19 20 21 22 23 24 25 26 27-31 Business Report Page 2 About Entrepreneurs of Company Name and Address of entrepreneurs: 1. Kashan Ahmed Lodhi A-920 Block 12 Gulberg, karachi 2. Muhammad Bilal House no. 124, Glistan -e- Jouhar, Karachi 3. Muhammad Saad House no. 54, North Nazimabad Block H, Karachi 4. Sheikh Abdullah House no. 287, Defence Phase II, Karachi 5. Usama Ansari House no. 145, Defence Phase II, Karachi Natural Taste Juice Company Plot no. 256, sector 45-C, korangi industrial area www.NaturalTJ.com Business Report Page 3 000. 00. cleanliness. which reduces the hard effort of rotating. Equipment. Financial Summary. An automatic gear operated machine costs Rs. because of its low initial investment on engine. this is operated by either electric motor or diesel engine to rotate the gear wheel. 50. but as this goes high. We will take 400 yards land on rent for 3 years of agreement and agreement will be renewed. Land on Rent.Nature of Business Sugarcane juice industry is a business idea that deals product. we require 4 Machine. Construction cost is Rs 500000. Our product is sugarcane juice in tetra packs or pet bottles. Now in many countries it’s produced on chemical basis and there sales are quite high especially in Middle East countries. Land advanced is Rs 400000 and monthly Rs 30000. Statement of Financing Needs The total project investment is Rs. This sugar cane machine is advance version of manual. This juice is widely used in hot weather conditions. A financial model was used to identify relevant investment needs and expenditures in conjunction with sales and expense projections to generate pro-forma financial statements. the initial investment also goes up. Recent years this engine has advanced its level in hygiene and healthier aspects. Sugarcane juice is widely used in summer season because of its taste and low costs. We require another machine of packing and filling of juices which cost Rs 500000 Business Report Page 4 . and Using Diesel engine is the most popularly used in all the places.100000. people are concentrating more on flavors. (d) is approved for release by the other party in writing. any documents or magnetic media containing any Confidential Information without the prior written consent of the other party other than copies for employees or consultants who are working on the matter and have a need to know. 4) Neither party may print or copy. including its agents. and Kashan Ahmed lodhi business located at Korangi industrial area. of the provisions of this Agreement. Bilal. Muhammad Saad. 3) Neither party has any obligation with respect to any Confidential Information which (a) that party independently develops without reference to the Confidential Information. or employees. 6) Each party agrees that in the event of a breach or threatened breach by either party.Confidentiality Agreement Natural Taste Juice Company Pledge of Confidentiality This confidentiality agreement is entered into between Sheikh Abdullah. accordingly. shall be entitled to an injunction against such breach. in whole or in part. 7) This Agreement is governed by the laws of Connecticut without regard to its rules on conflicts of law. (b) is or becomes publicly known without a breach of this Agreement by either party or is known prior to the date hereof. in addition to any other legal or equitable remedies available to it. Usama Ansari. No waiver of Business Report Page 5 . directors. No modification of this Agreement shall be effective unless in writing and signed by all parties. 5) Neither party may use the other's Confidential Information for any purpose but the Business Purpose stated above. the nonbreaching party may have no adequate remedy in money damages and. and both parties consent to the venue and jurisdiction of its courts. 2) Confidential Information as it employs with respect to its own Confidential Information of like importance. (c) is disclosed to it by a third person who is not required to maintain its confidentiality. The parties agree to protect each other's Confidential Information disclosed before or after the execution of this Agreement on the following terms 1) Each party shall use its reasonable best efforts to keep the other's Confidential Information secret. Neither party may assign its rights or obligations under this Agreement. adds to the taste. The methodology used in Pakistan is quite old and so many people don’t go for this sector because the risk of the low shelf life. magnesium. calcium. amino acids etc.any provision of this Agreement shall be effective unless signed by the waiving party. helps in better digestion and improved bowel movement . Name kashan Ahmed Lodhi Muhammad Bilal Muhammad Saad Sheikh Abdullah Usama Ansari Signature Date Executive Summary: Sugarcane Juice is a Marketing idea that we are coming up with. It is not only a thirst quenching drink but also nutritious due to the presence of several minerals like phosphorus. This Agreement is the entire agreement between the parties on nondisclosure of confidential information.. mint etc. Sugarcane juice is widely used in summer season because it is good in taste and low in cost. But problem with this is that it can’t be preserved for long time.. So we have decided to launch a sugar cane juice & we would be using sodium benzoate as a preservative which would increase the Business Report Page 6 .Our product is sugarcane juice in tetra pack packaging. Fresh sugarcane juice obtained from mature cane is sweet and tasty. vitamins. Cane juice mixed with the extracts of lemon. In Pakistan no company has launched sugar cane juice till now in tetra pack. and has medicinal properties also particularly for the cure of jaundice. so it can be sold with a little additional processing too. The juice sucked from the sugarcane can prove highly valuable in case of weak teeth due to lack of proper exercise resulting from excessive use of soft foods. grapes nectar) Page 7 Business Report . kidneys. It also keeps the teeth clean and increases their life. Fresh sugar cane juice has no preservatives. young & health conscience people & we would initiate our project initially in Karachi. however its tendency to turn black from oxidation soon after pressing is very high. eyes. guava. It has direct effect on digestive system and it contains nutrients which are healthful for life It strengthens the stomach. customers are more towards nutritious drinks especially during summer. Future Outlook and Trend: People prefer juices in order to remain fresh and fit. Competition Overview: Indirect Competitors The indirect competitors of our Product are: Nestle ( chounsa . The target market would include almost all the adults. A new research proves that by 2014 every person will consume 95. some like to serve their guests with juices as people are now more towards hygiene and consciousness and juice provide more nutrition’s and a good taste. heart. The sugar cane juice has several health benefits and medicinal properties most of which remains unknown to the masses. It gives a form of exercise to the teeth and makes them strong. so to secure from oxidation we should pack in tetra pack packaging.shelf life of our product without harming its colour and taste. and brain and sex organs. Because sugar cane juice is naturally sweet.5 litres juice every year and research suggests that juice market growth and sales is always on increasing trend. calcium. Punch. So we have compared it with other soft drinks. Orange. It is not only a thirst quenching drink but also nutritious due to the presence of several minerals like phosphorus. we place it over shelves after proper sanitization of sugarcane juice with six months guarantee. Apple. and has therapeutic and medicinal properties. So in the soft drink market we have the competitors like Coca cola Pepsi Other instant drinks 1. they will increase the brand loyalty. STRENGTHS: INCREASED HEALTH CONSCIOUSNESS: Fresh sugarcane juice is obtained from mature cane and is sugary and tasty. FIRST MOVERS’ ADVANTAGE: They are the first one to introduce sugarcane juice in tetra pack. Indirect Competitive analysis: As the Sugarcane juice is the symbol of the refreshment and nutrition and it is also a substitute for the other soft drinks.e. so they are having an advantage over market as at initiation we will face no other direct competitors. It is completely pasteurized i. magnesium.. vitamins. and up to the time any competitor enters. Business Report Page 8 . amino acids etc.) But we are not competing our product with them because they are the competitors of the Juice market and they are only providing the different flavor juices but not the sugarcane juice. PRODUCT INNOVATION: The product that they are launching is a good quality product and innovative as well. Coca cola (pulpy orange) Shezan (Mango. so in order to overcome this weakness we will initially invest heavily on advertisements and promotion. It hydrates the body quickly when exposed to prolong heat and physical activity. Studies indicate that it has positive activity against prostate and breast cancer cells. people perceive it to have fresh otherwise the colour and odour will be affected due to oxidation. NUTRITIOUS DRINK WITH SEVERAL HEALTH BENEFITS: Sugarcane juice is a wholesome in many aspects: Sugarcane juice is a great preventive and healing source for sore throat. It has a low glycemic index which keeps the body healthy. Due to its alkaline nature. They are excellent substitutes for aerated drinks and cola. It can hasten recovery from jaundice. but they are adding sodium benzoate. It refreshes and energizes the body instantly as it is rich in carbohydrates. so initially they might have difficulty to understand the ins and outs of today’s aggressive market and for that they require a lot of research and exposure. there is lack of familiarity. it helps to fight cancer. WEAKNESSES: LACK OF BRAND AWARENESS: Asthey are pioneer in sugarcane juice industry. 3. a preservative in it which would increase its shelf life over to six months. It is because it has no simple sugars. 2. OPPORTUNITIES: LOCALLY AVAILABLE RAW MATERIAL: Business Report Page 9 . LIMITED SHELF LIFE: Sugarcane juice actually is served fresh. It helps in better digestion and improved bowel movement. This is one sweet drink even the diabetic can enjoy without fear. cold and flu. They are new to business world. As Asia grabbed a huge proportion of sugarcane market. CHANGING SOCIAL TRENDS: Fresh cane will set a new trend i. which include: mint. so there will be an ease of availability by contracting with local manufacturers. LACK OF RESOURCES (SHORTAGE OF ENERGY): One of the current problem which Pakistan is facing. India and Pakistan are one of the main producers of sugarcane. lemon. this can adversely impact us. Market Segmentation We have more clear and specific information about the market and we are also aware of the customer demand and choices. after market penetration. a trend of health consciousness and purification and to remain fresh and healthy forever. Inflation rate is another threat which we can face. etc. THREATS: POLITICAL SITUATION (GOVERNMENTAL UNCERTAINTY): They will face problem if government employ extra taxes on us which in future will force us to raise the price of their product. Based on our Research and Development department we are strictly determined to serve our customer needs and wants with a totally new taste of juice like “Natural taste Sugarcane Juice”. Business Report Page 10 . if cost of labour doing work increase. We are going to launch our new product for five groups of people. They are shown graphically below: Geographic: Our immediate geographic market will be Karachi city with a population of around 20 million. we will focus to introduce “Fresh Sugar Cane Juice” in other flavours as well. We can have adverse impact.e. 4. CAN BE MIXED WITH SEVERAL OTHER FLAVORS TOO: Soon. and Upper Class. Psychographic: Social class: Middle Class. Demographic: Male & Female Generation – kid. Population (Millions) Human being criteria Kids Young Matures Jaundice patient Old people Target In Percentage 23% 18% 37% 20% 2% Page 11 20 Business Report .Sugarcane juice geographic old people 2% Jaundice patients 20% Kids 23% Matured 18% Young 37% Our total targeted area population is estimated at 20 million. We know the following regarding the profile of the typical resident of Karachi City 23% children 18% mature 37% young and 20% Jaundice Patients 2% of the old people. and regular user. matured people. Upper Middle Class. old people and jaundice patients. young. first-time user. Life style: Achiever. Behavioral: Benefits : Quality User status: Potential user. Sugarcane juice is widely used in summer season because it is good in taste and low in cost. Business Report Page 12 . In Pakistan no company has launched sugar cane juice till now in tetra pack.Consumer Wholeselles & Retailor Distributer Manufacturer Product Review: Company Name: Natural taste Juice Company Product Name: Sugarcane juice Introduction: Our product is sugarcane juice in tetra pack packaging. So we have decided to launch a sugar cane juice because sugar cane juice is naturally sweet. Official Equipment: Item(s) Office Chairs Desktop Computer Laptop Office Supplies Office Telephone Computer Printers Photocopier Machines Office Table Quantity 10 3 2 Mix item cartons 5 2 1 5 15000 150000 50000 10000 10000 24000 60000 20000 339000 Total Cost Total Cost Business Report Page 13 . Skilled Labour Department(s) Accounting & Finance Marketing Sales Purchase Operational Human Resource Office Reception No.Brief of Personnel’s: We are currently operating six departments. of Workers(s) Total Appointment Machinery and Factory (Production) Equipment: Machines Produce Juice Brand name stamp machine Juice Packaging machine 1 1 1 26 No. of Unit 70000 300000 150000 Total Cost Total Cost Business Report 670000 Page 14 . of Employee 2 (Entrepreneur) 1 + 1 (Entrepreneur) 2 2 2 1 (Entrepreneur) 2 Total Employee Total Appointment Unskilled Labour 13 Worker(s) Type Labour on Plant Peon Drivers & Helper Gate Keeper Sweeper 15 2 5 2 2 No. In future we will expand company department and employees as well. Crushing.5 x 5 sqft space Max Level . Peeling.3 x 3 sqft space. Filtration. 4. Pasteurization.Size and form of Business Office equipment SPACE Small Level . 2-CRUSHING: In this step the stalk are cut in to small pieces and crushed to produce juice from them. Business Report Page 15 . 1-PEELING: In this process the hard skin of the stalk that is not required for the juice is removed with the help of a machine.10 x 10 sqft space Manufacturing Process: The process through which the sugar cane stalk would go through is as follows: 1. Packaging. 5. it can be either a table also Medium Level . 3. 2. interior sindh Ameen . The tetra pack has the name of the juice. 4-PASTEUTIZATION: In this step the juice is kept under a certain temperature to further remove the impurities from it. 5-PACKAGING: The final step is packaging of the juice in a tetra pack. List of Raw Material: Sugar cane Water Names and Addresses of suppliers: Shaukat . interior sindh Business Report Page 16 . which is again done with the help of a machine. colour and freshness of the juice. This step doesn’t harm the taste.3-FILTERAING: After the juice is produced filtering of the juice is done to remove the un-needed particles that may have left behind in the juice from crushing. features and packaging that go beyond consumer expectations and differentiate the product from competitors. Design The design of sugarcane juice that it will be in attractive and stylish tetra pack in following size: •250ml Features The features of the product are. Product strategy: Core benefit Core benefit means the services and benefits the customer is really buying. They will have no compromise with quality Following things include in the sale of product.Marketing Plan: 1. The customer fulfils its need of thrust and refreshment by buying our Basic product It’s mean what specifically the actual product is. Our actual product is juice Augmented product Products that include deign. The juice taste and flavour is according to the customer expectations because we provide 100% pure juice. Business Report Page 17 . •Use full for healthy life •Good in taste •Help to digest food Packaging The product will be in tetra packaging which will be attractive and eye catching. So they use penetration pricing strategy. Secondly. i. These Promotional tools are given below: Business Report Page 18 . they will invest heavily on promotion in order to create brand awareness. They have decided to use integrated marketing communication in which there will be blend of different marketing promotional tools that will convey clear and consistent message of our product to the customers.2. the taste of the product is new so they will develop certain market strategies to attract customers towards new taste. so must set the price of the product that is afforded by all the social classes of the region. sales promotion and other promotional tools can change the buying behaviour because some of the individuals highly influenced by the advertisement of the product. PROMOTION The promotion of the product i. the advertisement. So they provided our product to all the all the distributors and they will provided it to famous retailers of Islamabad.30 3. Because of this the product will be available at more shops and the sales will increase. Lahore and Karachi. ADVERTISING & PROMOTION Our total advertisement and promotional budget limits to 1 crore.Rs.e. Pricing strategy: The price of the product can also influence the buying behaviour of the consumers becauseIn Pakistan there is different level of classes based on the income difference so price isThe one of the important factor.e. Channel of Distribution: The place of the distribution and availability of the product also influence the buying behaviour because if the product is in reach of the consumer he will prefer it and if it is hard to find the product in the market he will never buy that product. at the very start. Price Structure (Consumer price) 250ml. some of the consumer can afford the price and othersCan’t. they will act as an aggressive promoter. • POSTERS: They will put 75 posters in different places in order to grab a large portion of the three cities. Business Report Page 19 . Usama Ansari. • DAY CELEBRATION: They will start the very first day with Day Celebration in order to introduce the brand in an effective manner. The total Billboards they will place are in number. • TVC: Tele commercials will be aired on sports channels and news channels as the viewer ship of these channels is highly common among the targeted market. plus they can also have an idea about people’s interest towards sugarcane juice. Organizational Plan: Form of ownership: Sheikh Abdullah.• BILLBOARDS: Billboards will be placed at busy thoroughfares in big cities. they will use internet ads to market the product. Kashan Ahmed lodhi. • SALES PERSON: Around 200 salespeople will be appointed which will introduce the product to customers in all the three cities. • INTERNET ADS: Lastly. Bilal Ahmed are the equal partner of the organisation and all has all rights of company and all has the equal share of the company. Muhammad Saad. Billboards will be the most permanent and long lasting form of advertisement. Office.Financial Plan: Income Statement Description 2013 Total Revenue (20000*22)+ (8000*38)+ (10000*68)= 1424000 (20000*16)+ (80000*30)+ (10000*56)= 112000 2014 (310000*22)+ (150000*38)+ (200000*68)= 26120000 (310000*16)+ (150000*30)+ (200000*56)= 20660000 2015 (460000*22)+ (250000*38)+ (310000*68)= 4070000 (460000*16)+ (250000*30)+ (310000*56)= 3222000 2016 (750000*22)+ (500000*38)+ (600000*68)= 7630000 (750000*16)+ (500000*30)+ (600000*56)= 60600000 2015 (850000*22)+ (650000*38)+ (750000*68)= 94400000 (850000*16)+ (650000*30)+ (750000*56)= 75100000 Variable Cost ( Rawmaterials. marketing. Promotion) Fixed Cost ( 2000000 Land. Factory. advertising. Storage) Total Cost Profit Margin 162000 -196000 2000000 200000 2000000 2000000 2566000 46000 3722000 348000 65600000 10700000 80100000 14300000 Business Report Page 20 . total Sale 2500000 2000000 1500000 total Sale 1000000 500000 0 2013 2014 2015 2016 2017 Fig: Sales Forecast Business Report Page 21 . From month four there will be a steady increase in sales. There will not be sales activity until the processing plant has established.Sales Forecast: The first three months of first year will be used to set up the processing and manufacturing plant for the production of V6 vegetables juice. This growing revenue is shown by the following graph. total revenue 100000000 90000000 80000000 70000000 60000000 50000000 40000000 30000000 20000000 10000000 0 2013 2014 2015 2016 2017 total revenue Fig: Revenue Forecast Business Report Page 22 .Revenue Forecast: As in the third month our product sales started and its will be increasing day by day our revenue also will be increased potentially. The projected expenses for five years are shown by the following graph. 90000000 80000000 70000000 60000000 50000000 40000000 30000000 20000000 10000000 0 Fixed Cost Variable Cost 2013 2014 2015 2016 2017 Fig: Expense forecast Business Report Page 23 .Expense Forecast: Marketing expenses are budgeted to analysis the year-wise expense of Horlborn Consumers Ltd. These are shown by the following graph.Profit Margin: The progresses of Horlborn Consumers Ltd are measured by analysis the yearly profit. Profit Margin 16000000 14000000 12000000 10000000 8000000 6000000 4000000 2000000 0 2013 -2000000 2014 2015 2016 2017 2013 2014 2015 2016 2017 Fig: Profit Margin Business Report Page 24 . Break even Analysis: The Break-even Analysis indicates 25890000tk will be needed in yearly revenue to reach the breakeven point. 100000000 80000000 60000000 Fixed Cost 40000000 Profit Total Expense Total Revenue 20000000 0 2013 2014 2015 2016 2017 -20000000 Business Report Page 25 . Business Report Page 26 . which we will also deliver through this product. Though the initial cost would be high because you have to set machinery buy land and have to invest a lot in the advertising of product. We have first mover advantage because no other company is offering similar product in the market. but once you create the positive image in the mind of your customers they will automatically demand the product. We have to aware our customer about the product and have to tell them the benefit of using our hygienic product that comes in tetra pack.CONCLUSION We promise the quality of its product. 0 University of Karachi GPA 3.B Religion Nationality Sikander Azam 26 June 1985 Islam Pakistani Business Report Page 27 .com) University of Karachi GPA 3. detail oriented and highly motivated individual with diverse experience. Assist the manager regarding all the transaction.0 University of Karachi (2011) st 1 Division Personal Information Father Name D. Offer strong analytical and problem solving skill. working efficiently and effectively.com) Bachelor of commerce (B. Education Master In Business Administration (MBA) Master in Commerce (M.Mohammad Saad North Nazimabad Block H.com Cell no: 0343-2958315 Objective An entrepreneurial.ltd 1 Year experience. House # 54. Assistant Finance Consultation April 2012 – dec 2012 PTCL ltd. Email: abc@yahoo. Excellent communicator adaptive learner and trustworthy team player Work Experience Work Experience Finance Manager Jan 2013 – October 2013 Gul Ahmed co.O. 1985 Islam Pakistani Business Report Page 28 . karachi Email: [email protected]) Bachelor of commerce (B.2 University of Karachi GPA 3. Offer strong analytical and problem solving skill.com Cell no: 0342-2065099 Objective An entrepreneurial. Excellent communicator adaptive learner and trustworthy team player. working efficiently and effectively.Kashan Ahmed Lodhi A-920 Block 12 Gulberg. Manage H. Work Expe. detail oriented and highly motivated individual with diverse experience.B Religion Nationality Ahmed Hussain Lodhi 1jan.R responsibilities Education Master In Business Administration (MBA) Master in Commerce (M.r rience Work Experience Finance Amnager Jan2012-june 2013 Samsung Co.0 University of Karachi (2011) st 1 Division Personal Information Father Name D.O.ltd 2 Year experience .com) University of Karachi GPA 3. 124.r rience Work Experience Human Resource Jan2012-Jan 2013 Samsung Co.Bilal Ahmed House no.O.3 University of Karachi (2011) st 1 Division Personal Information Father Name D. working efficiently and effectively. Excellent communicator adaptive learner and trustworthy team player Work Expe. detail oriented and highly motivated individual with diverse experience.com) University of Karachi (2014) GPA 3. Manage H.B Religion Nationality Ahmed Ansari 30june. Glistan -e.ltd 2 Year experience.R responsibilities Education Master In Public Administration (MPA) Master in HR Bachelor of commerce (B. Karachi Email: [email protected] University of Karachi (2014) GPA 3. Offer strong analytical and problem solving skill. 1984 Islam Pakistani Business Report Page 29 .com Cell no: 0336-8314584 Objective An entrepreneurial. 1992 Islam Pakistani Business Report Page 30 . working efficiently and effectively.Sheikh Abdullah House no.com Cell no: 0343-2045119 Objective An entrepreneurial. Excellent communicator adaptive learner and trustworthy team player. Education Master In Business Administration in Marketing (MBA) Bachelor of Business Administration (BBA) University of Karachi GPA 3. 287. Karachi Email: mno@yahoo. Offer strong analytical and problem solving skill. Assistant Marketing Consultation April 2012 – Dec 2012 PTCL ltd.4 Personal Information Father Name D. detail oriented and highly motivated individual with diverse experience.O. Defence Phase II. Work Experience Work Experience Marketing Manager Jan 2013 .B Religion Nationality Sheikh Karim 28 July. Assist the manager regarding all the transaction.1 University of Karachi (2011) GPA 3.Present Gul Ahmed co.ltd 1 Year experience. Excellent communicator adaptive learner and trustworthy team player.com) University of Karachi GPA 3. Offer strong analytical and problem solving skill.ltd 2 Year experience. detail oriented and highly motivated individual with diverse experience. 1992 Islam Pakistani Business Report Page 31 .2 University of Karachi (2011) st 1 Division Personal Information Father Name D.O.Present Samsung Co. working efficiently and effectively. 145. Defence Phase II. Work Expe.r rience Work Experience Marketing Manager Jan2012-Jan 2013 .com Cell no: 0346-2273613 Objective An entrepreneurial. Manage marketing responsibilities Education Master In Business Administration in Marketing (MBA) Bachelor of commerce (B.Usama Ansari House no.B Religion Nationality Muhammad Iqbal 05 oct. Karachi Email: tuv@yahoo.