A PROJECT SYNOPSIS ON “STUDY OF CUSTOMER SATISFACTION FOR TATA NANO CAR IN RAMTEK AREA” (Oct 2012-Nov 2012) In partial fulfillment Of MASTER’S Degree In MASTER OF BUSINESS ADMINISTRATION R.T.M. NAGPUR UNIVERSITY, NAGPUR (M.S.) Submitted by MR.VIJAY L. IKHAR Roll. No. MB11026 Under the Guidance of Dr. O. M. ASHTANKAR FACULTY, K.I.T.S., RAMTEK DEPARTMENT OF MANAGEMENT STUDIES KAVIKULGURU INSTITUTE OF TECHNOLOGY & SCIENCE, RAMTEK – 441 106, DIST: NAGPUR (M.S.) 1 : RTMNU/A7/28426 NAME OF THE INSTITUTION: Kavikulguru Institute of Technology & Science Ramtek.M. NAME: ADDRESS: Mr. Near Ganesh temple. Ikhar At-64.” SUBJECT AREA: Marketing Management NAME OF THE GUIDE: Dr. Ramtek. Bhaskar Patel Signature of Director 2 .PROPOSAL ENROLMENT NO. Nehru Ward. Vijay L. Ashtankar Signature of the Student Date: Signature of the Guide FOR OFFICIAL USE ONLY Approved Date: Dr. O. “Study of customer satisfaction for Tata Nano car (Oct-Nov 2012) TITLE OF THE PROJECT: in Ramtek area. 3 . The car being positioned as a car for lower class people. 4) To determine the public opinion towards TATA NANO car. it’s promotional strategies will be much more useful to know the middle class customer psychology for the luxury products like car. This research work aims at ascertaining the the psychology of the customer’s while buying TATA NANO car. (Oct-2012.TITLE Study of Customer Satisfaction for Tata Nano car in Ramtek area. RESEARCH OBJECTIVES 1) To study the concept of market promtion & marketing strategy. This will be helpful in product designing by small players who use to manufacture products for lower strata of the society. Investigation into the appropriateness of Tata Nano car’s promotional strategies will reveal the intricacies of the customer psychology which in turn can be utilised for other small scale industries & their products. 3) To ascertain the customer satisfaction for TATA NANO car. This study would also help the customer to know more about the marketing strategies applied by TATA MOTORS .” REASONS FOR SELECTING THE TOPIC FOR RESEARCH The researcher has selected the topic to get a better insight about customer satisfaction & public opinion about TATA NANO car.Nov 2012) AIM “Customer satisfaction has been the focal point in all most all marketing management strategies in business organizations. Many researcher conceptualise customer satisfaction as an individual’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his or her expectations. 2) To study the marketing strategies adopted by TATA MOTORS for TATA NANO car. NO. 06. Research Methodology Aim Objectives Hypothesis Scope/Limitations Reasons for topic selection Data Collection: Primary data collection Secondary data collection 05. 01. Data Analysis & Interpretation 4 .. 07. 02. Introduction CHAPTER PAGE NO Company Profile : TATA MOTORS 03 Literature review 04. CHAPTER PLAN SR. RESEARCH APPROACH:- i) Survey Method ii) Observation Method iii) Experiment Method In this study. In this method researcher asked customers & public about their opinion towards TATA NANO car & they do it through the survey. 09. 11. 5 . RESEARCH INSTRUMENT: Questionnaire:It is the method by which researcher take survey of customers of TATA NANO & public opinion towards it by asking them question about their opinion towards NANO car. the researcher used survey method. Also interview method was used for collection of information from the manager. 10.08. Conclusion Recommendations Appendix Bibliography DATA COLLECTION METHODS COLLECTION OF PRIMARY DATA The primary data was collected for the study by using the structured questionnaire for Customers and general public. 200 general public Sampling procedure Convenience Sampling Quota sampling Judgemental sampling Panel sampling 6 . And give their individual opinion. the researcher collect data from 50 customers and 200 general public opinion by survey method. Here in Ramtek area. In this project the researcher selected Ramtek area.CONTACT METHOD:Personal Contact Method:It is systematic method by which one individual person can directly contact with researcher. Sampling unit Customers who are the users of TATA NANO and general public opinion towards it.50 Customers Public opinion. The sample size used for this study is as follows. SAMPLE PLAN: It is plans of data collection in which researcher take a particular set of people by which the researcher can be occupy most of the research which the researcher selected. Users of TATA NANO. Sample size This refers to the number of items to be selected from the universe to continue the sample. magazines & other house journals of the company Websites of the company Details of data collection for Project Objectives Objective 1 I.Marketing Management Text Books . SOURCES OF INFORMATION . Sources of information: 1. Concept Of Marketing Strategy. 2. & formal & informal discussions The literature related to the research topic includes Books related to Marketing Management Company manuals. the sampling method used here is Non Probability Sampling in which Convenience Sampling has been used. Need of marketing strategy. Company records 3.In this research work. To study the concept of market promotion & marketing strategy. COLLECTION OF SECONDARY DATA: The secondary data for this study was obtain from the related literature & other data present in the company’s record on the subject. Concept of market promotion used for TATA NANO. History. Interview of Company Managers 7 .Company's Website Objective II Study of marketing strategies used by TATA MOTORS for TATA NANO car. Company’s web-site. The information about the company will be collected during second week. Sources of information: Questionnaire method Survey method Interviews' of various users of TATA NANO Objective IV • To determine the public opinion towards TATA NANO car. magazines. the interviews of various managers and personnel will be conducted within the company and their various marketing strategies used for TATA NANO car will be studied through a questionnaire & data will be collected. the information will be collected by framing the questionnaires to the various users of TATA NANO car & also public opinion 8 .Objective III • To ascertain the customer satisfaction for TATA NANO car. Sources of information: Interview’s of public for their opinion towards TATA NANO Questionnaire method PLAN/SCHEDULE OF DATA COLLECTION 1. journals. 4. Various books. For the first week. 3. During third week. an intensive study of marketing strategy will be done. research papers and websites will be the resources utilized for the same 2. During the fourth week. 9 . The final copy of the project report will be printed after drawing suitable recommendations and conclusion.about NANO car & then data will be collected and arranged systematically. 5. It will then be analyzed in the light of the objectives framed for the project.
Report "Study of Customer Satisfaction for Tata Nano CA"