ContentsWhat’s a mega shop? ------------------------------------------------------2 The dream behind Shwapno-----------------------------------------------3 Storage & Packaging of major Agricultural product of Shwapno-----------------------------------------5 Product Range---------------------------------------------------------------6 Contribution of Agro product In Shwapno------------------------------------------------------------------11 Sales of Shwapno-----------------------------------------------------------12 Outlets of Shwapno throughout the country----------------------------12 Progress of Shwapno------------------------------------------------------13 Marketing system of Agricultural product of Shwapno-----------------------------------------13 Price and marketing chain of Shwapno---------------------------------------14 Problems related to marketing Of agricultural product----------------------------------------------------------18 SWOT analysis---------------------------------------------------------------------19 Suggestion and future Recommendation for Shwapno-----------------------------------------------21 Thanks Giving----------------------------------------------------------------------22 1 Department of Agribusiness &Marketing, Group- 3 | Sher-e-bangla Agricultural University What’s a mega shop? A mega shop is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplace. Modern "car-friendly" strip malls developed from the 1920s, and shopping malls corresponded with the rise of suburban living in many parts of the Western World, especially the United States, after World War II. From early on, the design tended to be inward-facing, with malls following theories of how customers could best be enticed in a controlled environment. Similar, the concept of a mall having one or more "anchor" or "big box" stores was pioneered early, with individual stores or smaller-scale chain stores intended to benefit from the shoppers attracted by the big stores. (Source: wikipedia.com) In Bangladesh there have a few number of mega shop. Mostly are locating in the Dhaka city, and other metropolitan city. E.g. Fast growing mega shops - Agora, mina bazaar, shwapno, nandon, prince bazar etc. 2 Department of Agribusiness &Marketing, Group- 3 | Sher-e-bangla Agricultural University enacting new laws concerning consumers’ rights. such as campaign against contamination. who can avail subsidies from government. began its journey in 1992 with the mission of enriching the quality of life through responsible application of knowledge. to provide the highest level of satisfaction to its customers. seeds.3 | Sher-e-bangla Agricultural University . even if government took several measures. and so forth. whereas farmers in developed and developing countries are the most respected community. innovative processes and empowered employees. thereby impacting economy negatively dragging the country to more reliance on foreign aid. Wholesaler and retailer are two intermediaries in this value chain. diesel oil. former ICI Plc Uk. ACI. skills and technology. Advanced Chemical Industries (ACI) Ltd. while retailer charge customer with high price. and has successfully established itself as one of the biggest conglomerates in Bangladesh. Neither producers nor consumers get the benefit of the value chain. quality seeds. quality assurance by government on the part of consumer. Today farmers. sell inferior quality. In addition. We have not seen any significant progress in preserving consumers’ rights in Bangladesh. is committed to the pursuit of excellence through world-class products. ACI began its journey to ensure better life to the Bangladeshi people with the name of ICI (Imperial Chemical Industries) in 1968 in Bangladesh 3 Department of Agribusiness &Marketing. fertilizer and diesel oil at cheap price. practice inappropriate measurement. This ironic situation of our farmers is leading them to embrace some unproductive professions most often some anti-social activities. Group. where wholesaler often form cartel to manipulate the market by creating crisis in the moment of high demand or low production.‘Here is our assignment about information of the mega shop SHWAPNO’ The Dream behind Shwapno The two parties of the value chain are the ultimate loser since intermediaries in value chain process reap the major benefit by exploiting both producer and consumer in terms of paying price below the production cost to the producer and charging premium price to the customers. Only do the wholesaler and retailer capitalize on the weak bargaining power of the producer and absence of proper monitoring on market price. having a multinational heritage. hardly do they get any assistance from government in terms of supplying fertilizer. and so on. who are invariably deprived of having minimal scale of social rights to make the livelihood through farming. cultivation equipments at rational price. are the most unfortunate community in Bangladesh despite serving the nation with supplying basic need-food. spice powder. to dictate the market. Countries. whereas city dwellers have to pay extra money for scarce vegetable in the city. Motor. ACI Mosquito Coil. Every country has comparative advantage on some area. the life saving drugs and home care products have met the need from the people to some extent as the persistent existence and acceptance from local community since 1968 has proven and acknowledged its endeavor and uncompromising quality. whilst ACI Logistics has been established to devote itself to benefit the end users of all products. are required to emphasize more on agribusiness and supply chain development since these countries lack sufficient technology to move to industry. ACI has been looking for ways to finish this cartel off so as to benefit both farmers and consumers. and so on. By contrast. Angelic Air Freshener. which requires natural resources as well as extensive technological knowhow. and so forth. ACI Agribusiness has been working to bring revolution to the agriculture by investing such areas as Seeds. most of the business firms form cartel. Besides. Comparative advantage of Bangladesh is supposed to be agriculture. most of the vegetable produced in rural areas get rotten due to lack of proper transport facilities. which has been worsening the condition of life of farmers as well as consumers. undertaken so far are for enriching the quality of life of Bangladeshi people. and named by ACI in 1992. where millions of people are working relentlessly to ensure sustainable economic growth. and so forth. Crop care & Public Health. Bangladesh is blessed with both natural and human resources. Consumer product. which need to be improved in order to ensure better life standard in Bangladesh for couple of years. it cannot deny the role of agriculture to the economy as it has to import a lot of food every year to meet the local demand. a large portion population especially farmer and end user has been deprived of having such benefit. Understanding the gap in the value chain. Of late. Savlon Liquid Antiseptic. 4 Department of Agribusiness &Marketing. All endeavors. we have been experiencing new inclusion to ACI family such as flour. Savlon Liquid Soap. and so does Bangladesh. As a consequence. textile. It follows that. like Bangladesh. ACI has initiated to establish new businesses namely ACI Agribusiness and ACI Logistics to remove this gap. Fertilizer. Even if Bangladesh has experienced a surged in some such industries as garments.by offering a wide range of such products as pharmaceutical. goods with inaccurate measurement. while there are lots of potentiality to grow foods if lands are properly used and modern technology is adopted in agriculture. However. ICI divested into ACI (Advanced Chemical Industries) by selling its share to local management. By far. By far. and small cottage. even though market is flooded with a wide range of products since the producers do not get appropriate price for their production and consumers invariably are deceived by sellers. and to ensure reasonable price for both farmers and consumers. and they are successful in this case. the primary contributors to the exchequer are remittance and garments sectors. ACI has been realizing certain areas. deemed by ACI. and so on. electronics.3 | Sher-e-bangla Agricultural University . to uproot cartel. Group. Home care products encompass ACI Aerosol. and Animal Health. ACI started thinking to invest in those potential as well as demanding areas. salt. who often sell inferior goods. However. where economy is based on agriculture altogether. Savlon Antiseptic Cream. Storage 5 Department of Agribusiness &Marketing. They have set up grading stations for commodities like rice. These surveys have brought out the various problems connected with the marketing of goods and have made suggestions for their removal. is launched with the dream to change the life of Bangladeshi Consumers with the Brand Name “SHWAPNO” in the form of retail chain (Source – ACI Logistics Limited. Marketing surveys In the first place quality review team of Shwapno has undertaken marketing surveys of various goods on the basis of consumer demand. The graded goods have a wider market and command better prices.History The Mother Company (ACI Limited) Started its Journey in 1940 • 1940: ICI Plc UK Started Operation 1968: ICI plc commissioned manufacturing plant in Nararyanganj 1973: Incorporated as ICI Bangladesh Manufacturers Limited 1982: Mr. flour. meat etc. shwapno.com) • • • • • Moto of Shwapno • • • • • Right price Right weight Quality product Service with smile Right environment Storage and packaging of major agricultural products of shwapno: 1. Grading and standardization The Shwapno has done much to grade and standardize many agricultural goods.3 | Sher-e-bangla Agricultural University . M Anis Ud Dowla joined as Managing Director 1992: ICI Plc divested its shares to local management and ACI came into existence 2008: ACI Logistics Ltd. 2. 3. Group. 3 | Sher-e-bangla Agricultural University . Packaging In Shwapno they haven’t any own agricultural product packaging system. And just place that in a fixed place of controlled temperature that worked as their storage system. Group. And they don’t import any goods of their own. 4.They do not store any seasonal agricultural product. (Source – M. They collect product from different importers and suppliers. ACI Logistics Limited) Product Range Category Baby Care Short Description Johnsons Milk Lotion Ma 500 ml Bebem Baby Diaper 4 Maxi 7-18kg (24pcs) Johnsons Milk Lotion Ma 200 ml Johnsons Pink Lotion Ita 300 ml Molfix Diapers 4 Maxi 7-18kg (24pcs) Bebem Baby Diaper 5 Junior 11-25kg(18pc) Molfix Diapers 5 Junior 11-25kg (18pcs) Bebem Baby Diaper 4 Maxi 7-18kg (10pcs) Johnsons Milk Lotion Ma 100 ml Bebem Baby Diaper 3 Midi 4-9kg (11pcs) Johnsons Baby Soap Dubai 125 gm Johnsons NMT Shampoo Ind 200 ml Molfix Diapers 3 Midi 4-9kg (27pcs) Johnsons Pink Lotion Ind 200 ml Bebem Baby Diaper 3 Midi 4-9kg (27pcs) Category 6 Short Description Department of Agribusiness &Marketing. Saifullah. Head of Strategic Planning & New Initiatives. They collect the product from wholesale market. 3 | Sher-e-bangla Agricultural University .Baby Food Lactogen 2 tin 1 kg Lactogen 3 tin 400 gm Lactogen 1 tin 400 gm Lactogen 1 tin 1 kg Lactogen 2 tin 400 gm Nido 3+ Growing up milk 400 gm BD Nido Fortified 800 gm BIB Nido Fortified 2.5 Kg Tin BD Cerelac 3 Fruits BIB 400 gm (LM) Cerelac 3 Fruits BIB 700 gm(LM) Cerelac Wheat Mixed Fruit 400 gmBIB Nido 2+ Growing up milk 400 gm BD Nido Fortified 400 gm BIB (L) Cerelac Rice&milk 400 gm BIB (LM) Lactogen 1 tin 200 gm Category Beverage Short Description Horlicks 400 gm Jar Ispahani Mirzapur Best leaf PB 400gm Horlicks 800gm Jar Lipton taaza danadar Tea 400gm Horlicks 400gm BIB Junior Horlicks 400gm Jar Chocolate Horlicks 450gm pran frooto 1000ml Juice Junior Horlicks 400gm BIB 7 up 2000ml (Plastic Bot) Nescafe classic 50gm Jar Nescafe classic 100gm Horlicks 200gm Jar Coca-Cola 1000 ml pet Complan Chocolate 350 gm BIB Category Commodities Pusti Soyabean Oil 5 Ltr Petbtl Miniket Rice Loose (P) kg MoshurDal Loose (P) kg Miniket Rice Loose (S) kg Rupchanda Soyabean Oil 5 LtrPet btl Gol Alu Regular Loose (P) kg Sugar Loose (P) kg Piyaj Indian Loose (P) kg Short Description 7 Department of Agribusiness &Marketing. Group. 1 Kg Packet (Instant) BIB Category Home Care Short Description Surf Excel 500 gm Aci Aerosol Insect Spray 475 ml Wheel Laundry Soap 130 gm Wheel Lemon Power 1 kg Wheel Power White 450 gm Aci Aerosol Insect Spray 800 ml Wheel lemon Power 500 gm Harpic Power -750 ml Harpic Power -500 ml Vim Bar DW 325 gm Aci Aerosol Insect Spray 350 ml Mortein UltraFast AIK Aerosol450ml Surf Excel 3 kg Aci Aerosol Insect Spray 250 ml Good knight Vaporiser Machine+1 Refill 8 Department of Agribusiness &Marketing.3 | Sher-e-bangla Agricultural University .400 gm packet BIB Kwality Full cream Milk Powder 500gm Pran UHT Milk 500ml Dano . Group.FCMP 1 kg Foil Pack Marks Milk powder 400gm Marks Milk powder 1000gm Danish Condensed Milk 397 gm Moury Shahi Borhani 1500ml Milk Vita Liquid Milk 1000 Ml Marks Milk powder 250gm Aarong Liquid Milk 1000 ml Aarong Powder Milk 500gm Dano .FCMP 500 gm Foil Pack Marks Milk powder 500gm Diploma .Nazirshail Rice Loose (P) kg Roshun Chinese Loose (P) kg Chinigura Rice Loose (P) kg Ada Chinese Loose (P) kg Piyaj Local Loose (P) kg Teer Soyabean Oil 5 Liter bottle Rupchanda Soyabean Oil 8 LtrPt btl Category Dairy Short Description Diploma . Category Kitchen Additives Elachi Granular Polypack 50 gm Elachi Polypack 100 gm Radhuni Chilli 200 gm Radhuni Turmeric Regular 200 gm Kath badam Polypack 100gm Jeera Granular Polypack 50 gm Pran Hot Tomato Sauce 340 gm Pran Tomato Ketchup 340 gm Pran Hot tomato Sauce 1000gm Pran Tomato Ketchup 1000 gm Aci Pure Jeera Powder 200 gm Pesta Granular Polypack 50 gm Pakistani Kishmish Polypack 100gm Alu Bokhara Polypack 100gm Radhuni Chilli 100 gm Short Description Category Packaged Food Short Description Rich Chicken Nuggets 300g Fu-Wang Noodles Family Pack 700 gm Maggi 2MN masala 4 in 1 MP 248 gm BD (Ju Koko Krunch 330 g BIB(I) Fu-Wang Noodles Premium Pack 520 gm Maggi 2MN Chicken Curry 4in 1 MP 248 gm PRINGLES 139 gm Sourcream Pran Toast Biscuit 350 gm Lexus Vegetable Biscuit 210g Kolson Vermicelli 200 gm Nocilla 135 gm PRINGLES 140 gm ORIGINAL Rich Chicken Sausage 250g Maggi 2-Minute Masala Noodles 496 gm Fu-wang Noodles Bonus Pack 280 gm Category Perishable Tomato Lal (P) Malta Komla (P) Fulcopy (P) (Pcs) Shosha Chikon (P) Badhacopy (P) (Pcs) Short Description 9 Department of Agribusiness &Marketing.3 | Sher-e-bangla Agricultural University . Group. Group.W (P) (pcs) 10 Department of Agribusiness &Marketing.W Medium(P) Chagoler Mangsho kgs Hilsa Captured .F.3 | Sher-e-bangla Agricultural University .F.W Medium (P) Farm Murgir dim Brown Murgir Mangsho Broiler With Skin Deshi Murgi Dressed-Large (Pcs) Deshi Shonalika Murgi without skin(kg) Gorur Mangsho Boneless kg Roast Er Murgir (Pcs) Golda Chingri Captured .F.Apple Lal (P) Kacha pepe (P) Nashpati (P) Potol (P) Gajor (P) Kacha Morich (P) Borboti (P) Apple Fuji (P) Lau (P) Beguun Gol-Shobuj (P) Category Personal Care Short Description Axe Body Spray 150 ml 2pcs Promo Pack Ambassador Olive Oil 150 gm Tin Dove Shampoo Hair fall Therapy 375ml Sunsilk Ginseng 400ml WHISPER HEAVY FLOW & OVERNIGHTS WINGS16S Axe Body Spray Vice 150ml (Imp-UBL) Axe Body Spray Pulse 150ml (Imp-UBL) Meril olive oil 150 ml H&S 400 ML ANTI-HAIRFALL Garnier Light Fairness moisturiser 40 ml Garnier light fairness face wash 100ml GILLETTE BLUE II Parachute Coconut Oil 500ml PANTENE 400 ML AD THAI Parachute Coconut Oil 200ml Category Protien Short Description Gorur Mangsho Regular Bone-In kg Gorur Mangsho 2 teeth Bone-In kg Murgir Mangsho Broiler Without Skin Rui Cultured . ONTOHIN -Elita & Mahadi-Audi Gaanchill.Haowar Gari -Rinku -Audio CD Sangeeta Balam 2 Gaanchill.Khude GanRaj VCD Gaanchill.Ilshe Gurir Gaan -khuda gaanr Laser Vision Monpura Gaanchill.Nakib Khan-Aud Reader's Digest Monthly Magazine Sangeeta Nancy Bhalobasha Odhora Gaanchill Khude GanRaj Aontor Jole VCD Sangeeta Habib Bolsi Tomake Gaanchill.Bondhu Ailana -Salma-Audio CD Gaanchill-Khude GanRaj Mukhorito Gibon Sangeeta Habib & Ferdous Wahid(Oboshese) Category Gift & Toys 11 BadhanAlphabet Box 5 Short Description Department of Agribusiness &Marketing.KI JALA -HRIDOY KHAN ft. PANN Gaanchill. Group.3 | Sher-e-bangla Agricultural University .Gorur Mangsho 2 teeth Boneless kg Khashir Mangsho Bone-In kg Category Stationeries Short Description Faber-Castell Classic Color Round Tin-12 Faber-Castell Drawing Book-A4 Faber-Castell Classic Color Short Faber-Castell Mechanical Pencil WithEra Faber-Castell Water Color pencil Long-12 Faber-Castell Classic Color Long-12 Faber-Castell Drawing Book-A3 Faber-Castell Gold Faber HB Faber-Castell Wax Crayon 90mm-12 Faber-Castell Gold Faber 2B Faber-Castell Water Color Round Tin-36 Faber-Castell Poster Color-12 Colors Faber-Castell Wax Crayon 75mm Faber-Castell Gold Feber 4B Marko Fisher-Pencil(HB) Category Infotainment Short Description Gaanchill.Bristir Raat . shwapno.3 | Sher-e-bangla Agricultural University . ACI Logistics Limited) Outlets of Shwapno throughout the country: 12 Department of Agribusiness &Marketing. Saifullah.BadhanAnimal-1 BadhanDoctor Set-4 BadhanSoft Doll 10 BadhanSinging Doll 5 BadhanAlphabet Box 1 BadhanGun Regular BadhanPlastic Ball-10 BadhanAlphabet Box 4 BadhanGlowing Sticker Skeleton 1 BadhanSoft Doll 9 BadhanPlastic Ball-3 BadhanShow Piece 7 BadhanPlastic Ball-9 BadhanShow Piece 6 (Source – ACI Logistics Limited. Head of Strategic Planning & New Initiatives. Group.com) Contribution of Agricultural commodities in Shwapno: Fig: Selling of Product According to their Types (Source – M. Department of Agribusiness &Marketing. To identify consumers needs.3 | Sher-e-bangla Agricultural University .com) Marketing system of agricultural product of Shwapno Fr e amr Marketing policy: 13 1. 2. Group. (Source – ACI Logistics Limited. Give them a choice among many products. shwapno.They have 59 outlets in 16 districts. For some barriers now they are serving in 37 outlets among. ACI Logistics Limited) Price and marketing chain of Shwapno Various Vegetables. Group.3 | Sher-e-bangla Agricultural University . 5. 4. Provide opportunity to talk full advantage of favorable product. Head of Strategic Planning & New Initiatives. (Source – M. Saifullah. Stimulates research and new ideas leading to development of new goods and better services.3. Provide goods and services at the reasonable prices. Meat & Fish of Shwapno: 14 Department of Agribusiness &Marketing. Marketing Chain Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Middle man > Shwapno Local Wholesaler > Shwapno Local Wholesaler >Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Middleman > Shwapno Department of Agribusiness &Marketing.Sl no.3 | Sher-e-bangla Agricultural University . Group. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Name of Agricultural Product Egg plant/Brinjal (Sada) Egg plant/Brinjal (Lomba) Papaya Sweet gourd Sazina Borboty Sim Korolla Chichinga Vhendi Potato (lal) Potato (jam) Potato (holander) Carrot Tomato Khira Turmeric (kacha) Coriander Kacha kola Chili Zinger (big) Onion (deshi) Onion (Indian) Kumra bori Zinger Mashrum 15 Price per Quantity 15/kg 12/kg 12/kg 12/kg 50/kg 54/kg 14/kg 30/kg 50/kg 30/kg 18/kg 25/kg 13/kg 12/kg 12/kg 16/kg 40/kg 50/kg 10/hali 40/kg 110/kg 28/kg 20/kg 45/250gm 110/kg 25/pac. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 Name of Meat & Fish Deshi murgi Broiler Beef (with bones) Beef (without bones) Cheevon Rui Catla Telapia Shrimp (large) Shrimp (medium) Shrimp (small) Bata Mola (dry) Chury (dry) Puti (dry) Shrimp paste Hilsha Tangra gulsa Baim Faisa Sorpunti Coral Price per quantity 360/kg 240/kg 230/kg 265/kg 340/kg 180/kg 170/kg 130/kg 360/kg 330/kg 280/kg 180/kg 50/250gm 55/250gm 40/250gm 100/kg 250/pic 170/kg 350/kg 200/kg 160/kg 300/kg Marketing Chain Local Wholesaler > Shwapno Dairy farm > Shwapno Local Wholesaler Bengal Meat > Shwapno Local Wholesaler Maoya ghat > Shwapno Maoya ghat > Shwapno Maoya ghat > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > middleman > Shwapno Maoya ghat/ supplier > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno 16 Department of Agribusiness &Marketing.Sl no.3 | Sher-e-bangla Agricultural University . Group. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 Name of Rice & Palse Nazirshail Minicate Minicate_43 Sorna Katarivogh Chinagura Kalijira Kaon Rice Mosur palse Chola Boot Mixer Palse Motor Mug Maskallai Maskallai (fried) Dably Boot Bacha Price per quantity 42/kg 43/kg 40/kg 38/kg 345/5kg 82/kg 108/kg 80/500gm 120/kg 47/kg 55/kg 70/kg 100/kg 115/kg 75/kg 85/kg 35/kg 65/kg Marketing Chain Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Pran / middleman > Shwapno Pran / middleman > Shwapno Pran / middleman > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Own made Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Various Spices of Shwapno Super shop: Sl no. 01 02 03 04 Name of Spices Tazpata Daruchini Alach Zira 17 Price per quantity 18/100gm 25/200gm 120/50gm 25/50gm Marketing Chain Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Department of Agribusiness &Marketing. Group.3 | Sher-e-bangla Agricultural University .Various Rice & Palse of Shwapno Super shop: Sl no. 01 02 03 04 05 Name of product Egg Date (khurma) Arabian Date Pasteurized Milk Pasteurized Chocolate Milk 18 Price per quantity Marketing Chain 25/hali 115/500gm 500/2kg 24/500ml 25/400ml Poultry farm>middleman>Shwapno Middleman>Shwapno Middleman>Shwapno Supplier >Shwapno Supplier >Shwapno Department of Agribusiness &Marketing.3 | Sher-e-bangla Agricultural University . Group.05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 Kismis Alubukhara Chary Pestabadam Chinabadam Katbadam Kazubadam Labonga Jaifal Jaitry Popcorn White mustard Black mustard White til Tishi White Paper Black Paper Issub gul 43/100gm 38/50gm 30/100gm 55/25gm 10/100gm 35/50gm 55/50gm 18/25gm 24/25gm 40/25gm 25/200gm 12/100gm 9/100gm 18/100gm 11/100gm 45/50gm 30/50gm 57/100gm Local Wholesaler > Shwapno Local Wholesaler > Shwapno Supplier > Shwapno Supplier > Shwapno Supplier > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Local Wholesaler > Shwapno Middle man Middle man Middle man Middle man Local Wholesaler > Shwapno Middle man Middle man Local Wholesaler > Shwapno Other Agricultural Products of Shwapno Super shop: Sl no. What a great humiliation for farmers. having tears rolled inside the heart. raising head to the open sky. Group. expecting for customers. most of us do not know that silent cry is going in the families of those hapless farmers. Most of 19 Department of Agribusiness &Marketing.3 | Sher-e-bangla Agricultural University . but returning home selling his merchandise at below the production cost most often leaving those merchandise unsold at the end of the day due to lack of buyer. even if they have bumper production in their field. staring aimlessly. thus dragging our agro based economy to down and making us more dependent on imported food. Likewise. Ironically. ironically. Most farmers spend their day in suspicion thinking whether they can sell their products at fair price as well as sell those all. There are millions of farmers scattered across Bangladesh have this sort of gruesome and untold experience in their life leading them to take different such unproductive occupation as pulling rickshaw. fisherman and meat producer encounter this type of fate in their life. who will approach followed by purchasing the product. a farmer from a typical Bazar in Bangladesh passes his everyday for his livelihood. who work all day long under scorching sun devoting his happiness and meet the daily vegetable and grain needs of urban people.06 Pasteurized Mango Milk 24/500ml Supplier >Shwapno Problems related to marketing of agricultural product(according to Shwapno): Standing motionless. Hardly do they get fair price and sell those altogether. Ignorance of most of the farmer. and so forth. thereby impacting economy negatively dragging the country to more reliance on foreign aid. are the most unfortunate community in Bangladesh despite serving the nation with supplying basic need-food. Lots of vegetables decay in rural area because farmers do not find enough buyers who will buy their goods. who are invariably deprived of having minimal scale of social rights to make the livelihood through farming. In addition. Shortage of capital of the farmers. Besides. quality assurance by government on the part of consumer. This ironic situation of our farmers is leading them to embrace some unproductive professions most often some anti-social activities. 8. The above two parties of the value chain are the ultimate loser since intermediaries in this value chain process reap the major benefit by exploiting both producer and consumer in terms of paying price below the production cost to the producer and charging premium price to the customers. Inappropriate marketing system. 2. whereas farmers in developed and developing countries are the most respected community. Only do the wholesaler and retailer capitalize on the weak bargaining power of the producer and absence of proper monitoring on market price. where wholesaler often form cartel to manipulate the market by creating crisis in the moment of high demand or low production. 6. 3. and so on.3 | Sher-e-bangla Agricultural University . 9. Department of Agribusiness &Marketing. Group. Lack of improved transporter (carrier). Lack of storage facility. cultivation equipments at rational price. 20 A large number of middle men. fertilizer and diesel oil at cheap price. quality seeds. practice inappropriate measurement. who can avail subsidies from government. even if government took several measures. While producers are on one extreme of value chain. 5.the farmers. hardly do they get any assistance from government in terms of supplying fertilizer. whereas city dwellers pay extra to meet their vegetable need. Today farmers. Dominancy of middle man. Perishability of the goods.com) So the major problems of agricultural products are: 1. 4. We have not seen any significant progress in preserving consumers’ rights in Bangladesh. shwapno. seeds. Wholesaler and retailer are two intermediaries in this value chain. 7. such as campaign against contamination. Problem in transportation due to undeveloped road. sell inferior quality. fisherman and meat producer of our country are the victim of typical interest business “Dadan”. Neither producers nor consumers get the benefit of the value chain. poor transportation infrastructure and transportation system attribute to inefficient flow of agriculture goods from rural area to urban. diesel oil. consumers are on other extreme.ACI Logistics Limited. while retailer charge customer with high price. which exploit them instead of benefiting them. enacting new laws concerning consumers’ rights. (Source . Opportunities.10. who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. OPPORTUNITIES & THREATS: S. it reaches 1%–1. Weaknesses. The technique is credited to Albert Humphrey.T Analysis – Shwapno WEAKNESSES STRENGTHS ➢ Strong Brand Image ➢ Corporate Social Responsibility ➢ Excellent Strategic Alliances ➢ Quality Resource Management ➢ Variety of Products ➢ No Export Coverage ➢ Low International Recognition ➢ Foreign Technological Usage ➢ Low storage and packaging system ➢ No contract and cooperative farming 21 Department of Agribusiness &Marketing.O. and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Group.5%. the percentage of loss reaches 20% while in cooled rooms. The lack of storage facilities for vegetables and fruit at both wholesale and retail markets.com) STRENGTHS. mostly owned by the private sector.W. In the traditional methods used for the storage of potato. (Source: Wikipedia. SWOT analysis: SWOT analysis is a strategic planning method used to evaluate the Strengths.3 | Sher-e-bangla Agricultural University . WEAKNESSES. 4. Minimize the middle man and try to buy commodities direct from farmer that can farmers can get the benefits of their hard work. product Suggestion & Future Recommendations for Shwapno: A few things can also be done from Shwapno: 1. Product ➢ Irregular supply of agri. 3. that they can lunch a wing which will research in developing market chain that will give our hard working farmers a better price. 2. Shwapno has social responsibility e. As a one of the leading mega shop. 22 Department of Agribusiness &Marketing.3 | Sher-e-bangla Agricultural University . Always maintain ethics in business. Co-operative marketing when the new producers want to be in. Group.OPPORTUNITIES THREATS ➢ Export Coverage ➢ Innovative Products for both local and foreign markets ➢ Human Resource Training ➢ Green Management ➢ Global Economic Recession ➢ Global Warming ➢ Political Threats ➢ Internal Riots ➢ Perishability of the agri.g. www.3 | Sher-e-bangla Agricultural University . level . saifullah Head of strategic planning & new initiatives Aci logistics limited Novo tower. AIUB Specially to Group.wikipedia. DU 4. Business club.‘Executives’ 3.com www.8 [email protected] 2.Thanks Giving: 1. tejgaon I/A. Management Club. M.shwapno.com 23 Department of Agribusiness &Marketing. dhaka-1208 Email. Group.