1) Brief introduction of the Organization’s business sector: Sitara Textile is a leading name in the Textile circuit of Pakistan. It is not only the market leader and the pioneer textile manufacturer of the country but also owns the position of being Pakistan’s primary Exporter. This magnificent textile group markets a variety of different seasonal branded fabrics with the name of “SITARA” for both men and women internationally. Sitara industries are textile industries. The name Sitara emerged on the horizon of Pakistan’s textile industry in 1959. A modest start with limited financial and other resources available, soon flourished to bear fruit owing to the determination and dedication of its workers. An honest approach in dealing, within the organization and with customers, vendors and related agencies, took the group a step ahead and is a vital factor contributing to its’ success today. At the moment Sitara Group is the leading industrial group in Pakistan, owing assets more than US $4 billion. The Sitara Group of industries deals in Textile, chemicals, Energy, Health and education sectors. Sitara Group of Companies has a galaxy of different stars dealing in chemicals, textiles, energy, real estate, medical and education sectors. Sitara Group of Companies has following different Commercial projects: • • • • • • Sitara Textiles Industries Ltd. Sitara Chemicals Industries Ltd. Sitara Energy Ltd. Sitara Fabrics Sitara Chemicals (spinning Units 1 & 2) Sitara Peroxide Limited. Sitara Group of Companies has following different Welfare Projects: • • • Aziz Fatima Trust Hospital Ghafoor Bashir Children Hospital Aziz Fatima Girls model Collage 2) Vision: Strive to develop and employ innovative technological solutions to add value to business with progressive and proactive approach 3) Mission: Continuing growth and diversification for bottom line results with risks well contained. 4) Graphical expansion: Sitara Textile is a leading name in the Textile circuit of Pakistan. It has its building in Faisalabad. 5) Products: SITARA has a wide range of products internationally and nationally; Sitara textile has the following fabrics, • Sitara Sapna Lawn • Sitara Sapna Lawn (White and Dyed) • Sitara Sapna Latha (white and dyed) • Sitara Sapna cambric (white and dyed) • Sitara Sapna Linen • Shamaeel Lawn • Sitara Mughal-e-Azam Latha • Sitara Premium lawn • Sitara Mughal-e-Azam Lawn • Sitara Mughal-e-Azam Cambric • Sitara Mughal-e-Azam (Embroidery) • Sitara Mughal-e-Azam Winter Collection • Sitara Pop line • KT 2000 • Sitara Universal Cambric (white and dyed) • Sitara king to U KT (white and dyed) • Sitara commander Latha (white and dyed) • Sitara Supreme Lawn • Sitara Supreme Linen • Sitara Supreme cotton Cambric • Sitara cotton club cambric (white and dyed) • Sitara supreme Lawn (white and dyed) • Sitara Quilt Print • Sitara med lean Print • • • • • • • • • • • • • • • • Sitara Swiss Gold Sitara Satin Sitara Dobie’s Sitara Jacquards Sitara slub duck Sitara oznaburg Sitara voile Sitara Twills Sitara Drills Sheet sets (Cuffed, Hemstitch styles, embroided) Bed skirts (ruffled and pleated) Quilt covers Sham Comforters Neck Rolls Decorative cushions 6) Competitors: The textile and clothing sector is regarded as the engine of growth for many developing countries in Asia, since it accounts for around 45% of developed markets imports from developing countries. Pakistan’s textile industry ranks amongst the top in the world. Pakistan is the world fourth largest producer of cotton, the third largest consumer of the cotton, sixth largest importer of raw cotton and first class exporter of cotton yarn. Followings are the domestic competitors of Sitara textile: • Chenab Textile Mills. • Nishat textile Mills • Crescent textile Mills • Masood Textile. • Shahzad Siddique Textile • Afroz Textile Mills • Amtex Private Limited • Bismillah Textiles • Kamal Textiles An anti-dumping of 5.8% has been imposed on Pakistan by the European Union, which has put Pakistan in a desperate position. Pakistan textile industrial sector has the following competitors: • Bangladesh • India • China • Russia • • Sri-lanky Vietnam 7) Target market: It is not only the market leader and the pioneer textile manufacturer of the country but also owns the position of being Pakistan’s primary Exporter. This magnificent textile group markets a variety of different seasonal branded fabrics with the name of “SITARA” for both men and women internationally. These brands are available in an extensive range of sensational and touching colors and chic designs to add elegance and class to any wardrobe. Sitara textile has been proudly maintaining its leadership in 100 percent pure cotton products along with the man made fiber. A Sitara textile industry limited is value adding to the countries’. 8) Organizational Structure: Hierarchy chart Chief Executi ve Officer General. Manage r Operati ons, made ups Director Export Manage r Design Studio General. Manage r Comme rcial Manage r IT Director Finance Director Processi ng General. Manage r public Relation s General. Manage r cogenerati on Senior General Manage r mainten ance Asst. manage r Asst. CM zone 1 Asst. CM zone2 Deputy. Manage r Utility Power House Enginee r Director Export Senior. manager Export Zone 1 Senior. manager Export Zone 2 Senior. manager Export Zone 3 Manager Export Zone1 Manager Export Zone2 Manager Export Zone3 Deputy. Manager Export Zone.3 Asst. Manager Export Zone 3 Deputy. Manager Export Zone.1 Deputy. Manager Export Zone.2 Asst. Manager Export Zone.1 Manager IT Asst. Manager Export Zone.2 Asst. Manager IT Senior programmer Programmer Data base Administrator Director Finance Manager Audit & System Manager Banking Deputy Manager Finance Manager store Asst. Manager Asst. Export Officer Audit & System Manager Finance Store In-charge Stitching Export Officer Accounts Officer Director processing Manager process Manager dyeing Manager finishing Manager printing Manager engraving Manager packing Asst. incharge bleaching Deputy Manager Finishing Asst. printing Manager Export Engraving incharge General Manager public Relation Manager Human Resource & Admin Asst. Manager Human Resource & Admin Senior personnel accounts officer Personnel accounts officer Human Resource & Admin officer 9) Departments: Sitara Textiles Industry is a corporation having different business and processing units, each unit has its own individual work. And each different processing unit has its own different departments which are responsible for their work on the behalf of the management. The different departments of Sitara Textiles Industry are as under; • Finance Department: The function of the finance department is to maximize the output by using the minimum input. Finance department has control all over financial matters including accounts, banking, audit and taxation. • Marketing Department: The major function of every marketing department is to ensure the timely delivery of the right product to the right customer at right time. The right product means that the product should fulfill the customers’ satisfactions. Marketing department assess the customers needs and specifications and provide them and provide them accordingly. Marketing department Sitara Textiles Industry is divided zone vise into following different 3 zones. • Production department: The objective of production department is to ensure the quality production according to the customers’ specifications. Production department is responsible for converting raw materials to finished goods according to the customers’ demands. Production department is divided in to the different sub departments which are as follows; • • • • • • • Human Resource Management and Admin Export Documentation Import Documentation Security Merchandising Department Electrical department IT Department 10) Quality & Quantity control: Sitara textiles provide high standards in quality. The first objective of the quality assurance department is to ensure the quality standards of the finished products. For this purpose periodic audits are done to ensure the packing and quality of the products according to the customers’ demand. The Export Manager is responsible for quality of the work during processing. Acquisition of the best possible quality control equipment ensures best quality products. Unit has a most modern and latest computerized equipment in its laboratory, for every test required for fabric, including shrinkage, rubbing fastness, light fastness and vowing of the fabric. 11) Advertising polices: • Brochures or flyers: Many desk-top publishing and word-processing software packages are produced highly attractive tri-fold brochures. Brochures contain a great deal of information if designed well, and is becoming a common method of advertising. • Direct mail: Mail sent directly to customers is highly customized to suit nature and needs. A mailing list of current and desired customers is built. Collect addresses from customers by noticing addresses on their checks, asking them to fill out information cards, etc. Keep the list online and up-to-date. Mailing lists can quickly become out-of-date. • Magazines: Magazines ads get quite expensive. Sitara Textiles uses magazines for advertisement. • Newsletters: Sitara Textiles also use this method for advertisement. This is a powerful means to conveying the nature of organization and its services. • Newspapers: Almost everyone reads the local, major newspaper(s). Sitara Textiles place its ads in newspapers also. • Posters and bulletin boards: Posters are very powerful when placed where customers will actually notice them. So Sitara Textiles uses posters and bulletin boards as well. • Television ads: Sitara Textiles also create very attractive television ads. Many people and customers are attracted by the television ads. • Web pages: Web pages is a modern means of advertisement. Sitara Textiles has its web site and publish its every new designs on its web site and web pages. • Novelties: Sitara Textiles places ads on pens and pencils, coffee cups, T-shirts, calenders etc. These are powerful means of advertising if indeed current and potential customers see the novelties. <>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>