siliconindia_feb_11_issue

In My Opinion: Kunwer Sachdev, Su-KamBUSINESS & TECHNOLOGY siliconindia VC Talk: Ashu Garg, Foundation Capital PUBLISHED SINCE 1997 IN THE U.S. & INDIA FEBRUARY - 2011 SILICONINDIA.COM Vidya Ravichandran, President Clean Tech Special Contents February 2011 14 Cover Story Glow touch TECHNOLOGIES By Vimali Swamy Vidya Ravichandran, President NurturiNg a lastiNg EmployEE-CustomEr rElatioNship 06 [In My Opinion] My Entrepreneurial Journey 08 [Infocus] By Kunwer Sachdev, Su-Kam 24 [CleanTech] Vision 2020 Distributed Solar Power The Way Ahead 11 [VC Chakra] 12 [CEO Spotlight] Stoke Raises $17 Million in Series E Funding Tapjoy secures $21 Million in Series B Funding Open Source, Cloud and Virtualization Imperative for Organizational Efficiency The Telecom Market is Abuzz! 26 Clean Energy at the Bottom of the Pyramid 28 Clean Technology & India By Sam Goldman, DLight design By Nelvin Joseph, Artin Dynamics By Inderpreet Wadhwa, Azure Power 36 [CleanTech] Green IT for a Healthier Environment 38 [CEO Profile] Stay Passionate, Stay Paranoid 40 [Feature] India The Promising Vista for Semiconductor 43 [CleanTech] Cleantech Market The Next Favored Investment Destination 44 [Management] Managing the Most Talented 45 Boss Says, ‘Go!’ A Leader Says, ‘Let’s Go!’ 46 [SI 20 Profile] By Suman Ravikumar By Anonya Roy By Binu T Paul By Eureka Bharali Vivek Ranadivé, TIBCO By V.C Gopalratnam, Cisco 19 [Startup Profile] Hara: Taking Technology to Greener Pastures By Jaya Smitha Menon 30 [Technology] Actionable Intelligence The Next Frontier in Telecom OSS/BSS By Dr. Hossein Eslambolchi, Subex 20 [VC Talk] Entrepreneurs The fundemental Raw Material for VCs 22 [Cover Feature] 201 WhatisinStoreforCleantech? 1 By Hari Anil Ashu Garg,Foundation Capital 32 [CleanTech] CleanTech Past, Present & Future 34 [Technology] What Can We Learn from WikiLeaks? By Bhaskar Bakthavatsalu, Check Point By Shwetank Jain, P2 Power Solutions siliconindia |3| February 2011 it carries an extreme impact.siliconindia FEBRUARY . All rights reserved. Still. and Tower Records. which are now taking over from the historically dominant renewable energy sector. Inc. volume 14-02 (ISSN 1091-9503) Published monthly by siliconindia. and comply with existing and pending regulations around carbon and climate change risk disclosure. CA 94538 February 2011.Visualizer Subscription Manager Raghu Koppal P Magendran Mailing Address T:510. But this time around it is not going to be easy either. siliconindia’s circulation is audited and certified alking about Cleantech reminds me of the Black Swan theory. It is also available at ethnic Asian Indian stores in major Indian hot spots across the U. F:510. Reproduction in whole or part of any text. siliconindia Copyright © 2009 siliconindia. However the current economic contraction and the growing interest of national governments in kick-starting a worldwide green recovery represent an opportunity to tackle important long-run economic and environmental challenges together. there were a fair number of first-time cleantech venture firms out fundraising.com To subscribe to siliconindia by BPA International. cleantech still has barely managed to be in the comfort category in the economic scale of need. photography or illustrations without written permission from the publisher is prohibited.8276 SiliconIndia Inc 44790 S. Thanks to the increasing interest in a broader range of cleantech themes.2011 Editor-in-Chief Harvi Sachar Publisher Managing Editor Pradeep Shankar Deputy Editor Editorial Staff Editorial Christo Jacob Jaya Smitha Menon Eureka Bharali Hari Anil Vimali Swamy Sr. VCs are looking out for newer platforms and business models. A couple of years ago. Fremont. However. All said and done.9 billion being invested in cleantech ventures. comfort and luxury. mitigate energy price volatility risk. But the recession saw almost flat and down rounds of funding. 2010 saw a renewed interest and about $1. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly. Visit www. who has pledged their allegiance to the greener recovery are to be believed.The publisher assumes no responsibility for unsolicited manuscripts. the future beckons! . no liability is assumed by the publisher thereof. This time we hope the hype continues and the industry shelves off its image as an improbable still interesting tag. Inc.S.com T Cleantech. We need great technology and great technologists to fulfill this mission. For firms and entrepreneurs.440. Internet World and PC Expo.The magazine is also distributed at major trade shows and conferences.com or send email to subscription@siliconindia. From the market perspective. including Comdex. before things went wrong with the economy. it will take double the vigor to make the point. siliconindia is available through mainstream retail outlets such as Barnes & Noble. it will see immense opportunities for green tech firms. Grimmer Blvd Suite 202. If the G-20 countries. For the rest of the world. Borders. photographs or illustrations.8249. Christo Jacob Managing Editor editor@siliconindia. such as smart mobility and resource efficiency.440. only the tier 1 firms are rethinking about investing and integrating in cleantech to improve energy efficiency and reduce carbon emissions in order to reduce costs. in cleantech what will succeed is how well you can predict the future and can invent it the green and clean way. for the industry in 2008 and 2009. Please do share your thoughts with us. and nothing in the past can convincingly point to its success quotient. People still view it outside the realm of regular expectations.siliconindia. it is touching Rs. We soon launched an ad campaign and our brand got noticed with a fairly low spend. My dreams are so big that even if I work for another 50 years and the new generation also works on it. To improve on my English I started reading English books. at the same time I had started helping my brother in his pens business. I knew from the start that there is no one behind me. Innovation is a mild way to describe it. By 1996-97 my cable TV business was flourishing as I had a factory with 50 employees and was making good money. Whatever I was earning. This has helped me a lot in life and also cemented me as a successful entrepreneur. I started reading my class ninth and tenth Physics books to gain a greater understanding.a JV between Reliance (ADAG) & Temasek Holdings Singapore invested Rs. There was an inverter at my home which would constantly get spoilt. we were in a good position. Later on I brought a high quality branded inverter and asked my factory workers to work on it. I have also made mistakes and learnt from it. Finally we were able to make an efficient inverter and the sales started picking up. In 2006. a strategy which brands like Vodafone & Airtel follow. Knowledge for the sake of knowledge is foolish but it is a way forward. I have this problem of dreaming. You should not be driven only by the monetary value. The main one being to ‘make it big in business’. The following year Su-Kam launched very innovative products including the Sinewave Inverter and an inverter with a plastic body. Today. As an entrepreneur I need to be make sure that both me and my company are up ahead especially with the competition around. In 1984 I graduated from college and joined my brothers. Mistakes do happen in life. So one day when the mechanic came to repair it. Su-Kam was no exception. I realized that there was a huge demand for inverters in north India. Su-Kam became the world’s second company to manufacture 100 KVA inverter and inaugurated India’s first SMF battery plant. I think decisions are never ‘right’ or ‘wrong’. By 2002. I coined the name ‘Su-Kam’ for siliconindia |6| the pens and wanted to make it into a ‘brand’. I knew about PCB’s because of my cable TV experience. 500 crores. Su-Kam in my opinion MY ENTREPRENEURIAL JOURNEY M y father was in the railways and he always wanted to be an entrepreneur. Also. What they do is keep inventing. I was putting in my business because that was my life and in 1998 I made my move into the inverter business. 80 crores comes from the export market. I had realized that I have to learn how to do this work be it learning things to actually fixing things. but everyone was making the same kind of inverter. In 2004. I am very clear. Some people may be with you and some may not. I learnt how to talk to people. A fact that companies focused on technology often overlook. of which Rs. I still don’t understand the real term of an entrepreneur. I took my own decisions. Just to realize his dream we shifted to a residential colony full of entrepreneurs. I realized they were using a sub-standard PCB. It made the Su-Kam brand very popular. I kept on taking challenges in life and I set one or two big goals for myself. I just had a peek inside the inverter. So in 2004 for the first time I applied for a patent. This was my passion and I worked towards it. 100 crores. I studied seriously for the first time and in the meantime I got married. there were buyout offers from companies but I didn’t really pay heed to them. so I had to rely on myself. to take people along. Reliance had ap- proached us with a PE offer and I decided to take that. Su-Kam has achieved remarkable growth. We opened our first branch office in Hyderabad and started exporting products as well as participating in overseas exhibition. I and my whole family have been through hard times where as a kid on my birthday getting a shoe or a shirt as a gift was a big thing. It comes and then goes: if you are successful it keeps increasing. Around 2007. After much experimentation and testing I launched an inverter but it did not rock the market so we constantly kept improvising hoping to deliver the best product. Later on we had developed some innovative technologies which needed protection. both for the first time in India. I used to think of becoming a lawyer. our turnover stood at Rs. si siliconindia February 2011 |7| February 2011 . you have to weigh the pros and cons and make decisions in life. I had started reading books and articles on this. that I have to on this. Reliance India Power Fund.By Kunwer Sachdev The author is CMD. I have not been driven by other force. I wanted to make a great product and at the same time assure the best service. a well known brand name and strong dealer network. I had made a 100 KW inverter around three years ago. We also brought out a UPS range. Sometimes. After sometime I realized I couldn’t work with my brother in his pens business and decided to embark on my own journey by myself. I became very independent. But you can’t sit on the fence. That is an essential quality for every entrepreneur. The stage was set for a scorching pace of growth. but even great products need marketing.all engineers. There were two or three employees of mine who were not good at work. Su-Kam has 32 people working on R&D. He was a very hardworking man and that trait is seen in all the three sons of the family. With me innovation is the key to success. My father had a lot of different businesses but he never did well financially. We persuaded them by giving them a Tshirt. With superior products. so I put them on the job for putting up boards reading SU-KAM on it all over India. It’s the outcome which may be either positive or negative. Sometimes. I realized that we have to patent our products to survive in this industry. My wife started working soon after marriage since it was not easy supporting the house with only me working. We also armed ourselves with a trademark registration in the US. I did my BA in Mathematical Statistics from Delhi University. We switched to advertising which was a first for the inverter category. I had joined Hindu College after schooling which I term as a big leap and a personality changing experience for myself. we set up our first offshore office in Dubai. I started pursuing Law from the Delhi University and used to go attend classes in the evening. it will not be completed. We persuaded dhaba owners to put their name on Su-Kam boards and advertise along with their product. where we are now exporting. an entrepreneur. You should be driven by your passion or your interest. I was very determined to make my ideas work. Marriage brought some stability in my life and so I started my cable TV business without having any technical understanding or know-how on how to run the business. how to make groups and learnt to organize things. We have applied for 50 technology patents and now every month we are applying for two technology patents. A great product is a good thing to have. No one even thought it was possible at that time. 45 crores in Su-Kam. I had the pressure that I have to become something in life. What to become used to keep on changing. which added 731 people in the third quarter. thanks to the charisma of Premji. The new structure will have “mini CEOs” with increased risk-taking and decision-making powers. Its consolidated revenues too went |8| up to 7. But the company tided over the changes Rishad Premji smoothly. aged 65. Murthy. si siliconindia T taj Employee Behavior During 26/11 is a harvard Case study Now he 26/11 terror attack. Siddiqui tor of government proChabria became the Senior grams for the U. Analysts said that Wipro’s low exposure to the siliconindia T Wipro rejigs leadership team banking. it’s quite clear that the company has made the major reshuffle in its leadership hoping to regain its lost ground. and this Vivek Murthy though Chabria seems to be only the beginning.Gary Locke. a forum on the faculty’s research and ideas. is also the Co-Founder and Chairman of Epernicus. BPO and technical services such as software testing will have to align themselves more closely with these mini CEOs.276 crore reported last quarter.S. According to Wipro’s earlier model.S. which took the life of 164. That leaves perhaps only a couple of years for Premji. some of them. The multimedia case study ‘Terror at the Taj Bombay: Customer-Centric Leadership’ by HBS professor Rohit Deshpande documents “the bravery and resourcefulness shown by rank-and-file employees” during the attack. As per the Wipro policy. there is a clear cut Leadership model practiced. many of them stayed back and helped the guests.” Deshpande said. how the new CEO will address the problem the attrition is another significant thing to be noticed.in in he country’s third largest software services exporter Wipro has sent ripples across the industry with the recent change in leadership. Girish Paranjpe and Suresh Vaswani? While all the top tier IT companies in India have shown strong recovery from the recession in recent quarters. with the seven years. Islam A. industry was among the people who “Whatever duty is assigned to helped in bringing 2008 U. His duties include overseeing Enrichment Corporation. “The natural human instinct would be to flee. In yet another instance rank of ambassador. Premji said that companies like Cognizant which have been growing fast have a 50-55 percent revenue contribution from BFSI. The Taj Hotel in Mumbai was hit very badly during the incident and several guests and more than a dozen employees lost their life. Even are achieving in the U. Now the question is. he was made Chief Strategic Officer. the Office of the United they both worked in States Trade Representative Lehman Brothers for (USTR) once more. while net profit grew marginally by 2. According to some of the employees. both in revenue and in operating margins in past one year. chances are there that if those new changes are not favourable for the employees.26 percent sequential growth in revenues. in Ohio Jai Islam A. its recruitment and training methodology. while Wipro’s stands at around 27 percent.” Deshpande is quoted as saying in HBS Working Knowledge. But there is a bit more curiosity in the leadership change this time. Vivek Murthy. What Azim Premji has said about the sudden appointment of TK Kurien as the new CEO of the Information Technology business and Executive Director of Wipro is.-India me. The stake holders see a lack of clarity on this front today.S. Rishad’s role also has widened with much less public attention. got apgubernatorial appointments and pointed to the Civil Nuclear Trade Admanaging personnel for state visory Committee by the U. All functions of sales. He will also work di.092 software engineers and the business process outsourcing services lost 226 people during the quarter under review. diqui will serve as Chief never participated in KaAgricultural Negotiator in sich’s election campaign. Wipro has been a relative underperformer. it is like a documentary style account of events. The number stood at 1.6 percent. consulting.” The case studies include video interviews with hotel staff and footage of the attack. both Paranjpe and Vaswani have been the face of Wipro and if the leadership changes then other things will change too.Department of Commerce Secretary rectly with the Ohio Depart. there is a need for a simpler and leaner organization. President Barack Obama has named an Indian-American doctor. Sudip Banerjee and even Subrato Bagchi left Wipro for their good reasons. to an Advisory Group on Prevention.S. Increased attrition level is another issue that the company faced during the third quarter this fiscal. Vijay Sazawal. I’ll try to fulfill it civilian nuclear power initiative to reaccording to the best ality. Sudip Nandi.34 billion (QoQ). neutralized by the IT products business. These are people who instinctively did the right thing. Will TK Kurien also follow the same fate of the CEO duos? This is something to wait and watch. it will lead to more attrition in the company. The IT services business lost 1. however. in Mumbai was among the worst terror attacks India has faced. Wipro’s net profit for the third quarter of fiscal year 2011 grew 3. and re-nominated an Indian American agricultural scientist. Despite this growth. Siddiqui. From Vivek Paul to Ashok Soota. This is one thing that Chairman Azim Premji himself admitted. Is Premji laying the foundation for his son to take over? The mini CEO structure and other structural changes point to definitely a simpler path for Rishad Premji to lead when he takes over. we should not forget the fact that Wipro has had a good history of leadership changes at senior level.4 percent on quarter-on-quarter basis. And in the process. Sid- I indian americans attaining New heights in the u. Now he will additionally look at Wipro’s M&A’s.829 crore from 7. there will be only one axis. the company still lagged behind. The 35-year veteran of ment of Development as it both the civilian and defense nuclear transitions into JobsOhio. gave their lives to save guests. the company had several departments targeting the same customers for different kinds of business. These three are among many of my ability. heading different vertical businesses. how effective this fresh structure would be and how it will justify the decision of dumping its joint CEOs. The impact of such a high attrition quarter-on-quarter was. “Nothing in the employees’ training could have prepared them for such an unprecedented situation. If you look at Infosys. It also focuses on the hotels history. LLC. The numbers were below street expectations with Wipro posting a mere 1. more than ever before. the DirecSimilarly. All said and discussed. financial services and insurance (BFSI) segment has been the major reason for its slower growth. Health Promotion and Integrative and Public Health. si ndian Americans are accomplishing great heights these days. unfortunately. In the world of different challenges.6 percent to $1.319 crore as against 1. with the market exploding now. now. So. But from now on.731 crore and dollar denominated global IT revenues rose 5. as Chief Agricultural Negotiator in trade talks.” said great feats that the Indian Americans Chabria. an attending physician at Brigham and Women’s Hospital and an instructor at Harvard Medical School. a privately-held company that builds social networking platforms for scientific institutions and clinical trials. February 2011 |9| February 2011 . According to Deshpande even though the employees “knew all the back exits” of the hotel and could have easily escaped. The heroic response by employees of Taj during the attacks is now a case study at Harvard Business School that focuses on the staff’s selfless service for its customers and how they went beyond their call of duty to save lives. “Not even the senior managers could explain the behaviour of these employees. Adviser the Governor John Kasich. agencies. Last September. a Chairman has to step down at 67. Recently U. Seeing its disappointing performance and competition from peers who have shown faster growth in the IT sector.S.s. including Facebook. which has collaboration with Shyam Group in India. Tesco Chief Executive Terry Leahy. Its existing investors. headquarters. in 2008. the relevance of their technology to top tier carriers. We are the leader in helping social and mobile applications grow their apps through monetization and distribution. traffic optimization service delivery cost reduction and secure LTE deployments. he said. and C CEos of Big global Companies show interest in indian market Applied Materials Head Michael Splinter. “Over the last decade. Rio Tinto. They also want to continue expanding internationally.” Assistant Secretary of State for South Asia Robert Blake said. Sequoia Capital..” said Vikash Varma. General Partner. North Bridge Venture Partners and D.” he said.S. stoke raises $17 million in series E Funding toke. The company plans to use these funds to expand their product lines and T ABI Research. They met with Commerce and Industry Minister Anand Sharma and shared their enthusiasm about opportunities presented by the Indian Economy. and that is expected to increase to 48 percent by 2015. up 60 percent from the previ- apjoy.9 billion in total value with $9.in $$$ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ EOs of global big companies like Wal-Mart. has raised $17 million in Series E funding led by Focus Ventures. given our central role in the strong operator investment focus on optimizing current network assets and preparing for or deploying LTE. “U. Blake added.S. Shah seems to be very happy about his company’s present position and doesn’t seem to worry much about the competition. “Washington and Delhi must serve as catalysts for growth and innovation.” said Mihir Shah. A senior official. India has opened the gates for foreign direct investment in all the areas. and fibre optic cables to facilitate India’s rise. DoCoMo Capital.2 billion of the world’s consumers.5 billion in U. and Kleiner Perkins also participated in the round. New York. The funds will also be used for further investment in application media licensing and incubation opportunities. “Our governments need to match the ambition of our businesses. With this. CA.S. virtual currency and mobile applications. The round brought the company’s total funding to over $40 million. in terms of strengthening their presence in the world's second fastest growing economy. Mobile Internet Capital. Sharma told them that barring a few sectors. “Achieving this level of growth during the global economic crisis is proof of the strength of the company. and the high potential of the mobile broadband market. jobs. trade deals were announced that exceeded $14. and new LTE and 3G network optimization projects with mobile networks in Europe. with $4.” Tesco CE Terry Leahy told. companies to provide the goods and services needed to build its railroads. President and CEO at Stoke. but not the depth and breadth of alt pay solutions. including opening new international offices and hiring in their existing Mihir Shah Tokyo and London offices.1 billion in 2008. si |10| India reached $16.” said Shah about the market opportunity. With a market of 1. The company has delivered over 200 units of its Stoke Session Exchange (SSX-3000) mobile broadband gateway since initiating commercial production in late 2008. including DAG Ventures. is increasing its investment in the Indian telecom sector with a subscriber base of 750 million.S. CEO & President.000 U. “We sit in the middle of three very popular and quickly growing trends: social gaming. The U. The company plans to use the funding to support its rapidly increasing installed base. export content. “There is no one who provides all of the services we do across all of the platforms that we operate on. not stifle entrepreneurial spirit with overbearing bureaucracies. Integral Capital Partners. an app development company based out of San Francisco. India became our 14th largest goods trading partner and we exchanged $37. a Santa Clara based mobile broadband gateway provider. He also added that. Shaw Ventures.S. Vikash Varma tapjoy secures $21 million in series B Funding technology capabilities. exporters of goods and services. India is also a notable source of foreign direct investment into the U. India’s market offers tremendous opportunity to U. who was present at the meeting. airports.S. Focus Ventures. Our outlook for growth in 2011 is promising.” he said. said the world business leaders expressed their interest in India.” suggested Blake. Myspace. supporting over 50. Syracuse. The round was led by Rho Ventures. Sistema.S. Tesco. foreign direct investment in siliconindia “I india presents Fantastic opportunity for the u. about 16 percent of mobile data is diverted from mobile networks today. Sistema. E. ous year. “Stoke. Tapjoy. the total funds raised to date by Stoke have reached $92 million. said a senior Indian industry leader. is making it a priority to help private sector help meet India’s growing needs he added.6 billion in goods in 2009. iOS and Android. together with solution partners. a 10.S. Those who met Sharma include WalMart CEO Mike Duke.” Blake noted. Pilot House Ventures. and per capita incomes forecast to grow at a rate of 8 percent over the next several years. MMOs and other types of gaming sites.S.5 billion FDI into the U. Rio Tinto Chief Executive Tom Albanese. as well as in the U.” said James Boettcher. Asia and the U. There are some companies that provide alternative payments like we do. have roped in their second round of funding of $21 million. specifically on the iOS. Android and across emerging application ecosystems. the country still seems to remain as a priority area for the foreign investors.S. The data traffic itself will have grown by a factor of 30. Sistema Chairman Vladimir Evtushenkov. Net One Systems. Though FDI into India declined in 2010-11 due to global slowdown in the previous years. as well as on the web including virtual world sites. “Our services are used by most of the top game and application developers on all of the leading social and mobile platforms. meaning that offloaded data will expand 100-fold. as the reason for VC interest in his company. power plants. “We have been advised to scale up investment in upstream activities.s. with participation from all existing investors including InterWest Partners. He said this while he was speaking on the topic “India: The Rise of an Economic Power” at Syracuse University. Davos annual WEF meeting is all about networking and cementing ties with India remains on top of the agenda of the global corporates.” During President Barack Obama’s visit to India in November.8 percent increase from 2007. si siliconindia February 2011 |11| February 2011 .According to a new study from S ndia presents fantastic opportunities for U. hi5. is delivering advanced and unique solutions for the immediate requirements of accelerating content delivery. and Applied Materials are showing great interest in the fast growing Indian economy. This is a time of great opportunity for entrepreneurs. First. significant improvement in efficiency will be called for and that means a sea change in the management style of telcos.CEO SPOTLIGHT CEO SPOTLIGHT open Source. In either case. personalized services to subscribers. There will be a part of the telecom business which will be about providing infrastructure at the lowest cost and there will be another part which will be about providing on-demand. open source and dense computing – that allow organizations to become more efficient and green while reducing it spending. Additionally. reduce the total cost per processing unit. while Europe and israel accounted for 21 percent and asia for 10 percent. large businesses are starting to pursue and bid on smaller deals that were traditionally only competed on amongst small businesses. Some telcos will be able to do both while some will remain focused on one or the other. however. Additionally. si QuickFacts Cleantech venture investment was up by 28 percent compared to 2009 ($6. si it budgets are constrained and enterprise Cios must “do more with less” while managing a larger. more complex mix of business and technology challenges. there are widespread Pramod Sharma government budget cuts – the Department of Defense is cutting $100 billion per year. dense computing will find its way into more enterprises as the needs to carry processing power into the field. CapEx and O&M and adopt green solutions become more important. tangible cost savings and operational improvement. we will see an increase in the number federal contracts awarded to small businesses since a lot of federal agencies have not been meeting their small business quotas. as a result. Subex e see bandwidth hungry access devices becoming more prevalent – be it tablets or smartphones. our industry is undergoing changes that pose a challenge for emerging companies. a new annual record. and more. virtualization. Finally. Challenges that entrepreneurs will face will be the other side of the coin here – to be able to think globally and be also prepared for competition from unexpected quarters or unexpected moves of competition.1 billion) making 2010 the second highest year for investment after 2008 ($8. North america accounted for 68 percent of the total invested. We’ve heard a lot of buzz around cloud in the last few years. Additionally. President & CEO. The market is going through a lot of change on the business model and the services it provides. I believe we will see a significant increase in M&A activity in the government services sector as the economy continues to pick up and mid-tier companies struggle to compete with the large systems integrasiliconindia W |12| tors. but I think this year we will begin to see more adoption as organizations start moving more mission-critical applications to the cloud. the number of deals was 715. monetizing this traffic remains a significant challenge and there will be increased need for solutions in the space of Customer Experience management. Chief Operating Officer & Wholetime Director. Criterion Systems the telecom Market is Abuzz! Sudeesh Yezhuvath. especially since Federal CIO Vivek Kundra and leading government agencies have embraced open source. The ubiquitous nature of Internet and the availability of several platforms – be it the application development platforms or PaaS – have really lowered the entry barriers. Finally. Business agility will be a critical need. Telcos are headed towards a twosided business model if they do not want to be commoditized.8 billion). policy management etc. While there are significant opportunities for entrepreneurs in the federal IT services market. achieve real. cloud and Virtualization Imperative for organizational Efficiency Pramod Sharma. more and more organizations will virtualize in order to reduce their IT footprint. we will continue to see innovative technology solutions – cloud. I believe the open source movement will continue. this is forcing telcos to think of how they manage the bandwidth in the mobile world and so hence we increased investments in mobile backhaul. We see an increased drive towards actionable intelligence as that is what telcos need to really scale up efficiency. Sudeesh Yezhuvath February 2011 siliconindia |13| February 2011 . the government in-sourcing initiative continues to eliminate IT solutions and functions that the private sector has historically offered in support of agencies. margin Driven management . ahead of the previous high (624 deals) recorded in 2009. India.Glow touch TECHNOLOGIES Vidya Ravichandran siliconindia |14| he multi billion dollar ITeS industry is a competitive one and with big wigs like IBM and HP taking more interest in the services industry. Business intelligence) www.glowtouch. rather than chasing a list of clientale. india 800 over 100 healthcare.com “The ITeS segment is known for the high rate of attrition and employee and personnel issues. the company first and foremost focuses on its employees. the future looks rosy too. Over the past few siliconindia February 2011 |15| February 2011 COVER STORY . But we at Glowtouch have been able to overcome this since the beginning. mobile. Glowtouch Technologies thinks otherwise. some of the employees who started during the founding days of Glowtouch are still continuing with the company and faring very well in managerial positions. But more importantly. for Vidya knows that a happy organization translates into a happy business practice and a satisfied customer base. In fact. it provides specialized offerings in niche market segments. Founded in 2004 by Vidya Ravichandran and her father Dr. internet it services (tech support. Glowtouch takes pride in the fact that its attrition rate has been one of the lowest in the industry. T NurturiNg a lastiNg EmployEE-CustomEr rElatioNship By Vimali Swamy Glowtouch technologies at a Glance Founded: headquarters: other offices: headcount: Customers: Verticals: Core Business: Website: 2004 louisville.” she explains. Ravichandran. Kentucky mangalore. Rather than focusing on every possible service offering available in the market today. Louisville. Kentucky headquartered Glowtouch believes in doing some thing different. Currently with employee strength of 800 in its headquarters at Louisville and development center at Mangalore. But in an industry where every one in a rat race to gain the larger share of the pie and rake in big ‘moola’ by stepping into every possible area of IT services. by taking a sense of ownership in what they do. Caremedics is a healthcare industry leader in providing proactive financial management technology. an open source platform for BI. “The journey helps both the client and employees to re-invent themselves. Customers — the King With a senior management based in U. that supply gasoline and today it continues to help monitor three major oil storage fields which are located across United States. talent in tier 2 cities is more stable and prefers in long term relationship with organizations. President. Unlike Tier 1 cities. talent in Tier 2 cities is more stable and prefers in long term relationship with organizations. Utilizing patented technologies and proprietary algorithms.S.O of GlowTouch Technologies. Glowtouch has had and continues to have a focused approach towards providing specialized offerings in niche segments. Florida. CareMedic’s suite of revenue cycle management solutions help organizations streamline cash flow and speed the reimbursement process. all of this data had never been put into a roadmap and hence organizations could not reap its potential. Instead of offering a myriad of services. In the last seven years. The company even provides housing to about 30-35 percent of its employees. On the whole the idea is to establish a healthy environment with in the organization. Due to this.electronic Financial Record (eFR) . Users at any level are able to unlike tier 1 cities. “The key to achieving a wide recognition has been focused approach in the domain we are involved in and relying on the strengths that our senior management and employees have been able to bring to forefront.” explains Dr. From the CEO to the bottom most level. One of the essential concerns of a client is the discontinuity in communication it faces due to frequent change in a team.S. Each of the employee has a very deep and understanding of engagement with customer. Over the years.” beams Vidya. Glowtouch is a certified partner of IBM for Cognos and also Pentaho. with entrepreneurial culture not only practiced by those at management level but also those at senior employee level. A Potpourri of Niche Services In its strive to stand apart from the traditional IT services companies. flow and utilization for all major energy commodities. Some of the customers today stand way back from early 2000 and some of the employees have been engaged with them since the day one. the company has received several awards and accolades for its organizational culture from STPI and FICCI and also be recognized as one of the fastest growing companies by Inc 500. Similarly.S. Despite being 800 people large across two continents. With the advent of rich interactive technology. facing customers and managing customer relationships. with senior technical managers going onsite. 24 hour medical facility with in the campus. a process which involves monitoring the IR images of the storage siliconindia February 2011 |17| February 2011 .” explains Vidya. the electronic Financial Record (eFR). But unless channelized. The company’s core business is Application Development and Tech Support for Web Hosting companies. “Essentially. one of the Glowtouch’s clients is CareMedic Systems. Glowtouch stepped in by helping build electronic Financial Record (eFR) Dashboard.” says Dr. The result — an agile and nimble workforce in hand and it is this agility and nimbleness that the company has successfully managed to translate into a strong customer relationship. since day one of its founding. eliminating information silos and uniting data from disparate systems. GlowTouch continues to provide maintenance and productivity enhancement features with a highly experienced and functionally strong Proj- |16| Intelligent Application Development for Business Though the company provides a variety of application development services but the primary focus is Business Intelligence (BI). where the talent scout is very intensive. C. office. and dynamics of regional power and gas markets.Execuitve Management of GlowTouch Employees . The product range includes the well known real-time services for power and gas in North America and Europe. Until a few years back. One of the unique things that one would come across at Glowtouch is a separate department that helps new employees settle down both with in the organization and outside. especially in the healthcare sector. the development team in India works simultaneously with the clients for project delivery. Glowtouch still exudes the aura of a close knit family and leaves no stone unturned to keep the family together. implemented in more than 1. ect Manager and a dedicated programming team. Hence it was a conscious decision to set up the company in Tier 2 cities in both U. Today. have begun to generate tremendous amount of data. risks. a lot of organizations. Glowtouch developed a refinery monitoring system which provides operational insight covering critical refineries in the U. years after the initial engagement. and the rest in India. Of the 800 people. Glowtouch Technologies. we help organizations process the constantly generated data into a management dashboard so that For example.The Real Assets One of the founding principles of the company was to build an organization that celebrated and took pride in its resources. While all the customer facing activities happens from U. it is very difficult to make intelligent decisions based on that data. the reason being the level of commitment that comes across from the talent there. one of the things is that we are not afraid of is to admit if we are wrong. “A question that arises frequently from customers is how they can ensure that the amount of training and time they spend on a project with the company’s employees does not go waste. . Hence we have a have a department in the organization that takes care of the employee needs and helps them settle down and be of help in whatever way they may need. 25 are based in the U.” he adds.E. Its revolutionary product. the company also has a focused approach towards its business. The back bone of any organization is the management and employee culture on which the entire business relies on.” says Vidya. leading to high attrition.500 hospitals and other institutions across all 50 states and Puerto Rico. the company ensures that the employees are not tied down by a stringent corporate structure or policies. but it also enables CareMedic customers to put more time and effort into what’s most important – their patients. Genscape also delivers fundamentals-based market intelligence services which market participants rely upon to better understand drivers. has encouraged a transparent siliconindia years. for us this has never been a problem as this is where our strong organizational culture comes into play. Based in St. Not only does this improve workflow and operational efficiency. both the organization and its clients can use it derive useful information. access better information with high speed.IBM Cognos solution. a leading global provider of energy information for commodity and financial markets. With our BI expertise. the company has built refinery monitoring system for Genscape. and India. leading to high attrition. there has hardly ever been a circumstance when Glowtouch’s client had to face discontinuity during a project and on an average most of the projects is on going for 34 years. Ravichandran. the company has managed to build a strong talent base by scouting people across geographies with just the right mix of passion and attitude. and entrepreneurial environment. Apart from transportation to all. Petersburg. where the talent scout is very intensive. Glowtouch. an advanced management tool that enables effective management at all levels and decision makers. consolidates all revenue cycle information and activity in one place. “What we essentially do is start as consultants in the beginning and then transcend into processing the entire information and developing a management dashboard so that all the data generated makes sense.S. “We recruit people from small geographies and un- derstand the difficulties they face when settling down at a new place. helping customers manage the complexity of the revenue cycle to increase their bottom lines. Ravichandran. no one is afraid of making mistakes and or even to learn from it. This information helps organizations increase efficiency and improve the process. developed by GlowTouch Technologies was recognized by IBM as well. The success story of Care Medic Systems Inc. The team works round the clock (24x7) to provide real time and accurate data about the oil storage fields. Fortunately. Genscape provides accurate & timely data on capacities. We believe in taking risks and to initiate this challenging bent of mind. health like yoga and meditation classes are additional facilities that we provide for their well being. and its development centre in India (the largest in Mangalore) the Glowtouch has a set up a flexible business model where in the clients are directly in touch with R&D team. organizations had been unable to make key decisions due to lack of information.S. “From customer standpoint. high end custom design services previously. What the company aims to achieve is climb higher up in the value chain with services like back office support and engineering segment. prioritize and track initiatives to improve efficiency. Startup Profile By Jaya Smitha Menon hara: taking technology to Greener Pastures now a core business priority as organizations look to increase their operational efficiency. The end result — an increased revenue lifecycle for both the company and its customers. “This is one sector which is witnessing a continuous expenditure on technology. “Being green” is no longer just a CSR objective – it is Market place/opportunities for environmental and energy management solutions The demand for solutions that enable companies to more effectively utilize energy and resources and manage their environmental impact is rapidly accelerating in both the private and public sectors. matters most. In the long run. primarily due to the financial benefits. Entry into the environmental and energy management solutions/green IT space I saw a lack of understanding by businesses around their utilization of natural resources and the resulting environmental impact. we expect to see this space continue to grow and feel that Hara is in a great position to capitalize on the interest in this area. who have invested in Glowtouch and helped it morph into a more credible and professionally run company than just a family run organization which it was in the initial years. maximize shareholder value and mitigate risk. We understand that identifying. and a proven partner. So we have started to partner with them to provide these add on services. we’re helping our customers increase operational efficiency.” explains siliconindia Vidya. We give customers the ability to identify. come more commoditized. Hara’s contribution to sustainability Hara is leading the way in enabling companies to make sustainability a competitive and profitable advantage. Adding Value to Customers We are helping organizations to not only drive innovation but also recognize that effective environmental and energy management is now a business imperative. IPower. There are several areas where many of our web hosting clients is unable to provide services. maximize shareholder value and mitigate risks. about three years ago. For example. 25 percent decrease in natural gas usage and 12 percent less greenhouse gas emissions. Apart from this it also plans to double its revenues and resources in the next three years. track results in a way that provides an auditable trail. In the long run. si Amit Chatterjee. Palo Alto saved $600. so that our clients can continue to monetize on their existing customer base. release time frame for hardware/software launch and more via an interactive dashboard.” says she. With its focused approach towards its business and a strong organizational culture. was not offering add on services such as web design. Customers choose Hara because we are 100 percent focused on their challenges. Hara Hara’s uniqueness in the space Hara enables strategic. Some of the other bigwigs in its BI clientele include Research in Motion (RIM) for which it prepared a technology planning tool that helps the company make corporate wide updates on the status of the various research projects with in each team. and Canada and a few in UK. Glowtouch put together a potpourri of add on products and services for it and some of its other clients and has started to offer it in partnership with them. of which 100 are active at any given point. They have the customers but are unable to leverage on it for providing add on services. 2 and 3 support including back office support and infrastructure services. Hara is working with the city of Palo Alto to monitor the city’s 160 ongoing projects pertaining to areas of sustainability and resource management. More and more. environmental and energy management across an organization and its value chain. a web hosting company. “We want to keep the focus of the segments limited because of the domain knowledge but are looking into engaging deeper in case of segment and broader in case of services. As more top level executives look to achieve cost savings through energy management. Moving Beyond Tech Support The other major business for Glowtouch is Tech Support for Web Host- With the advent of ria.S. Vidya bets on a promising future in the healthcare sector. Through EEM. these were the only services it offered to Web Hosting companies but now the company is slowly spreading its wings to venture deeper into this segment. For years now. especially Europe. GlowTouch Team at India ing companies where it provides Tier 1. and the corresponding emissions and water waste and carbon created. The company hopes to expand its clientele geographically. the company is quite active in its marketing activities. prioritizing and tracking the most effective natural resource reduction and emissions mitigation strategies is now a critical business operation. value creation and risk mitigation that organizations can gain by implementing solutions like Hara EEM. From Fortune 500s to municipalities and spanning a variety of industries (everything from utilities to financial services). The company since founding has acquired over 150 clients across U. In a way tech support has started to perform better as the years go by and be- |18| The Road Ahead Despite being located in Tier 2 cities and offering niche services. and CSOs and CFOs are increasingly seeing the benefits of working with Hara to identify. Companies and organizations gain transparency and control of their entire organizational metabolism – beyond just their carbon footprint – to optimize their use of resources including energy. can not be used to make intelligent decisions. The bottom line is what February 2011 |19| February 2011 . we are looking at increasing our engagement with them and increase the processes we are involved with them. the company is a shining example of what a simple “employee care” could do for an organizations business and its growth in the long run. To continue its successful streak the company brought in private equity partners. Active clients: 100 at a given time.” says she. including an 8 percent reduction in electricity. si siliconindia Changes to expect in the market place in the next 5 years The market will continue to grow at a rapid pace. what we are hoping to achieve is full life cycle support instead of just tech support. “In BPO sector we see a lot of untapped potential. I wanted to create a company that could resolve a significant problem and I felt that environmental and energy management innovation was a need that I could address. prioritize and track their energy and resource reduction initiatives. which can help them automate these processes and meet their energy and resource efficiency requirements.000 in costs. we are helping leading companies and government organizations achieve their sustainability goals. There is a big need for augmentation and need for development in this sector and we find ourselves in a sweet spot due to our presence since early part of the decade. As an example. and innovate based on best practices. water. SEO. enterprisewide. and raw materials. In the first year of using Hara EEM.units very closely and sending the reports at regular/agreed time intervals. CEO. monitor product development. organizations are turning from spreadsheets and homegrown systems to enterpriselevel software such as Hara EEM.” Vidya says. They are now bringing us into more processes than we seeking them. organizations have begun generating tremendous amount of data which unless channelized. The computing is one of the hosts of ungrowth in online video is reasonably derlying technology trends which is well understood. differentiate its value proposition to your customers and should stay laser focused on that. this is my first piece of advice. if you are in a large market then you can zig and zag and find a market position that is defensible. Cloud The third trend is video. the number of consumer segment are very different from the challenges in an enterprise segment and both these are very different from an advertisement related start up. So if you think about the world a few years from now where all video content will be watched online. On a more specific level. has as many subscribers as It is hard to generalize. and the cost of building a start up that continues to come down. This is true for both U. From day one invest in attracting an ecosystem of advisors and angel investors who have experience with the fundraising ecosystem QuickFacts the worldwide semiconductor revenue is forecast to total $314 billion in 2011. find an investor who works with you and for you and not against you. strong holiday electronic sales will be important in keeping the modest chip correction in check as we start 2011. as the chalComcast. When you sit back and lenges depend on what market you think about the implications of that. And this trend continues both to the infrastructure layout and the application layout. Venture Partner. this will be something you do all the time. If you are choosing to be a CEO this will be part of your job.VC Talk Entrepreneurs the fundemental raw material for VCs New Trends Driving the Industry We have a very vibrant eco system of entrepreneurs in the valley. Then invest early on in building a team around you. The new trends in the themes we are investing can be considered in three folds .3 billion. as semiconductor manufacturing factory utilization rates peaked midyear and subsequently started to reduce chip lead times and average selling prices. Advice to startups Primarily you should go after a very large addressable market. Many entrepreneurs struggle with this in the life of their companies. and your personal style. Depending on what you are looking to do. 10 -15 years ago startups were more focused on budgets for CIOs and consumers.S. don’t be afraid to fail.enabling that. estimate how huge it is. You might be doing that for over 20 percent of your time over the course of the company’s life. The quantum of time for which they watch it is lower. people still under. The art is about figuring out what the real addressable market for what you are doing and not being overly optimistic. February 2011 |21| February 2011 . your goals. Today Neflix. The final challenge is that how do you go to a market in a way it is repeatable and cost effective. The reasons for this being. and for advertisers. find a large project. at the end of the day an entrepreneur should be remarkable in selling his vision to the people around him and getting them on board. You have this great initiation. My second advice is. At the broadest level I would say the number one challenge is that it is still very hard to track the right talent whether it is in engineering or business. The cost of customer acquisition most of the time exceeds the near term revenue. This is sort of the macro advice. and people who have experience with fundraising who understand that ecosystem. and India. And finally. The fundamental raw material for our business is the supply of great entrepreneurs who want to do interesting things. If you are really crystal clear about Tips to entrepreneurs Being successful is more important than getting funded. low cost storage solutions. the growth in the fourth quarter of Fy10 will likely become negative for the first time in six quarters. it are going after. Then the major challenge would be finding the right product. One technology trend Ashu Garg. But in a small market there is very little room for maneuvering.6 percent from 2010's estimated revenue of $300. since. These make it easier to experiment with new ideas. an online video streaming Challenges in the startup market portal. This shortage in talent is way more than the shortage in capital. and online marketing has siliconindia |20| people who watch online video as a medium of entertainment. and I think this momentum will continue uninterrupted. Foundation Capital that I would say is driving a lot of change today is the come into purview. The second trend is the fact that the traditional IT budget is been supplemented by the marketing budget.from Client Server System. Over time you will be fine but this increases the burden of a startup. It is figuring out who would pay for what you have and how to get it to them in a repeatable manner are always a challenge. as great talent is in short supply. but that is changing every year. To me this is very obvious and I am stunned by the number of startups that are going after small markets. just up 4. the presence of great role models. So keep focus on these and things will be good. then across that eco system there are opportunities for innovation. as you start a company you have to recognize early on that fund raising is going to be an ongoing priority and focus for the CEO. but in addition you need to find great marketers. availability of capital from high quality firms. Great products have advisors of different kinds. Secondarily. for platforms. make sure you find the right investor for you. The early team you get goes a long way in your success. The third point is. fail fast and get up and start again. this great idea. irrespective of the market you are in. The challenges in a is very fundamental. This should be recognized. is now comparable to the number of people who watch TV. People always look for great technologists to give them advice which is a great thing to have. as per a gartner report. As told to Hari Anil si siliconindia what the value proposition is and innovate around that and keep the main focus around that then it is much easy to sustain differentiation. Now a third allocation of the funds for marketing via Google Adwords. before you go into the market think about what is the source of your differentiation and how you can continue to innovate around that. So you should focus on the basics. the third quarter of 2010 was the turning point. This is especially true for technology oriented startups. Client Server Infrastructure towards Cloud Based Infrastructure. Not just for content providers but also for infrastructure providers. whether it is premium or non premium. but most of the time no one is buying it. from day one invest in attracting an ecosystem of advisors and angel investors who have experience with the fundraising ecosystem. Section 48C are examples for the U. the major investments in en. And 15 Solutions. will have their ripples in the CleanTech industry. and it is the national and global impact is not green in the very stage of building the not looking ahead for a bad year. Governments. He believes withlike the DotCom companies market structure is different. paratively less. and so on.974 billion over 325 deals in the CleanTech space. If all these fit toIndian CleanTech Space When we look at the Indian CleanTech hydro are supported by government gether properly the industry might just market we can see vast difference from policies both in India and in the U. The need of the hour is for the been substantial. was a 17 percent drop from that of Q3. both funding and pol. According to VCs 2011 “It takes 15 – 20 years for preneurs are the reason VCs are will provide the CleanTech us to achieve 100 percent elec. Co-founder and Managing Partner. The CleanTech industry in itself is a combination of several industries. all these are necyear. and this need to continue for how different Indian CleanTech indus. and still the last two quar. let us not forget 2010 has passed and we are now in a new year. let it be economic. P2Power Great initiative.mechanism introduced in India Novemcessity for the society. with in the venture capital space. Here both renew.” said Gubbi while talking about Governments to give the right amount of icy wise. Then new Arati Prabhakar dustry but also make them rate is high. Could this be true? “No. people are less aware of invest in the industry. utility companies to buy a The global CleanTech product and forth. The global warming. Likewise in India in 2010 Private Equity firms invested $7. refutes this and predicts 2011 to be a great year for the CleanTech industry and expecting a sustained worldwide VC investment.” says Shwe. or technology. Partner. particularly solar. si siliconindia February 2011 |23| February 2011 . to the point percent of the whole VC investment last and more equipment. the growth Tech industry. There are even people who compare the boom in the industry to that of the DotCom boom in the 90’s and are expecting a similar burst. energy. the number out the government support the VCs were. The Treasury Grant Program.8 Billion is 2008. VCs going to happen with Power Fee Align. VCs to continue the sustained and smooth growth of the try is from its western counterparts. marketing campaign. their support and participation in the inGovernment support is very crucial in dustry.the power quality and its role in energy ment all these are utmost ne. the to invest says Gubbi.Cover Feature: By Hari Anil C What is in store for Cleantech? the segment. Its growth was a natural and evolutionary one. CleanTech Space It is not an easy task to foresee the future of the industry. a whole new decade. especially Q4 where there ture different sources like wind and solar vestors. the CleanTech industry. whereas another report by Dallas Kachan of Kachan & Co. Investors. The $7. USVP.support to the industry.” adds Jain. What is there in store for the CleanTech indusU.more commercially attractive for the inin the sector. like semiconductor.would have been much more cautious to primarily deals with energy.the U.change the whole scenario. in the coun. it is not slowing down Power Fee Alignment.” and they are expecting to see based infrastructure developmore positive outcomes.S. 2011 Sagar Gubbi leanTech is not a new phenomenon. try in this year? What does its future look like? These seem to be the right questions to ask. are But there is nothing to worry about says emerging.” says Arati. whereas. Arati says. CEO and Founder. Government’s participation in the sector. ble like DotCom.” claims Gubbi. “There are three main things in CleanTech that makes sure this will never happen. To begin with.Conclusion “Something I am looking neously as there is so much No. and so on and so development in this industry.infrastructure rather than replacing the and CleanTech companies are expecting ment. She considers that the existing fossil fuel based infrastructure 2011 to be a promising year for the insupport from the government so far have with clean energy solution like in the dustry.8 Billion investments by the VC in the U. the grid pollution. it has been with and around us for some time now and is now a quite substantial industry. and the companies to come up industry.” says Sagar Gubbi.west. While all these stands. the Government of India played its part.S. Ecoforge Advisors. CleanTech proved to be a practical option for them as it helps them to reduce their environmental foot print without disrupting their business models. Section 1603 and the Advanced Energy Manufacturing Credit. where the ergy industry in the country. “Such initiatives nentially in the coming years becoming fore.efficiency. The market is large. wind and nologies and products. The Government is also from the government not only four to five times bigger market by spending a lot in the Cleansupport the growth of the in2017. or the European or the Chinese this is also a large criterion for the VCs panies are not over evaluated CleanTech markets. and provide uninterrupted output. “Clean. which can be used to cap.S. All these together are going to Role of Entrepreneurs in this Arati Prabhakar. and Venture Capitalists around the globe have also seen and understood the relevance of the industry and supported it in its different stages of growth. but This gives us the great opportunity to be or fading or is going to burst. ward and develops.” adds Arati. There is huge potential in these companies.technologies like Micro Hyters of 2010 saw a dip in the VC funding brid inverters.ativity of the entrepreneur is the most cially stable environment able energy and fossil fuel optimistic thing in the industry. Companies like ours are cessful. “With automation of more good customer service. To me the creindustry with a more finantrification. and waste manage. was in this industry and this is a quality distortion in power. there seems to be a lot of confusion in the industry regarding its prospects in 2011. with the Renewable Energy Certification and Energy Saving Certification. innovative product. and be in for an all time high in the space.S. but ultimately it comes down percent and two percent a few years trying to put a check to this and so we to the entrepreneur. international policies are supporting the major investments are in the This mechanism mandates solar field. It is according to have a huge market and future his vision that the company goes forback. “Entrehere. secondly the industry of VCs investing in the space is com. The renewable with more innovative and creative techenergy. shows the value VCs have assigned to siliconindia |22| Firstly the CleanTech com.S. waste management. the CleanTech industry is not a bubforward to this year is the Shwetank Jain growth left in the industry. and has now attained heights no one would have thought it would a few years ago.funding in the space. “In the last one year certain portion of their energy service market is above $250 Billion in more VCs came to me that every year from clean energy size and this is expected to grow expo. A prediction by National Venture Capitalist Association (NVCA) and Dow Jones Venture Source also showed that only 28 percent of VCs are now interested in making an investment in this space. ment are happening simulta. CleanTech sector in 2010 has marked the second highest since the $8. This means any disturbance in those industries. The Renewable Energy Certification water. and the desire to be energy independent has made more and more companies wanting to go eco-friendly and unlike its cousin ‘GreenTech’.they did in the three years besources.Industry Tech has carved out a world for itself tank Jain.essary factors for a company to be suchuge number when compared to the one try is on a rise.” he adds. regulatory. and ergy sectors goes into the wind sector ber 2010 is expected to provide a large support to the CleanTech enfinally the government and unlike the U. scarcity of resources.S. a downward trend continues. in building a large number of small and medium scale projects.91 kW/hr SPV power sale for a period of 25 years as compared to the earlier 50MW Generation-based Incentive scheme. Solar Photovoltaic (SPV) is extremely flexible. For a country that is being heralded as the new land of opportunities. Therefore. in India its installed capacity is just a meager 100 MW. First. India has over 1. However. The energy security (guaranteed availability of power) offered by Solar Power clearly attracts attention from the commercial sector. several steps have to be taken to meet the aspirations of the NSM. In fact. The Central Electricity Regulatory Commission has declared an FIT for Rs 17.000 MW. The distributed model will mean small power plants that can cater to the needs of a collection of villages and ensure power generation at the point of consumption.000 trees and removing 3. commercialization of utility projects and increase in poly sil- I siliconindia f India has to develop at the rate of above 8 percent in the years to come and achieve its mission of being a developed nation by 2020. where the maximum allowable tariff was Rs 15/KWhr for a period of 10 years. aggregating electricity demand in rural and semi-urban areas in India and improving the livelihood of households by offering energy security through large scale solar power generation facilities is one of the guiding principles of Azure Power. with about 300 clear sunny days in a year. the company builds large scale solar power facilities to service demands of several households with a single facility. The National Solar Mission (NSM) promises rapid growth of utility scale SPV power projects in the country.00. If the growth continues at similar levels. Second. The greatest scope for solar power generation today is in the distributed model i. In fact. When it comes to harnessing solar power. the fact that 45 percent of its one billion people live in a state of electricity deprivation does not bode well. Although the world over installed capacity of solar photovoltaic (SPV) power is approximately 8000MW. Azure Power operationalised India’s first private MW scale solar power plant on the Solar as a Service model – in Punjab. In conclusion. since 1MW of solar power is equivalent to the removal of 1200 tonnes of carbon dioxide per year.e. the most crucial sector that we need to focus upon is Power. However. it a solar photovoltaic (SPV) project can be created in any size and at almost any location in India. An important reason for low capacity installation so far has been the absence of favorable feed-in tariff as incentive to entrepreneurs.6 percent when it comes to peak power and peak power |24| has the potential to derail the entire Indian growth story. after carefully studying the escalating prices of nonrenewable sources of energy like coal and the negative environmental impact that they cause has come up with The Jawaharlal Nehru National Solar Mission. because the alternative in many cases is the high cost of power generated by diesel generator sets. What is also required are efforts to promote community based awareness. si siliconindia February 2011 |25| February 2011 . project allocation criteria needs to be succinct and should be flexible enough so as to allow foreign investments and project finance. especially in rural areas. the ‘high cost’ of solar power is also not a deterrent for the commercial sector. The cost of solar power has shown significant reduction year over year and with increase in production. For instance a small 5 kW home lighting system can manage energy requirements for a household. The government. It is obvious that this growing requirement cannot be met by conventional sources of energy. Azure Power developed the Solar as a Service business model where instead of selling to individual households. Solar looks the most promising source. icon production. criteria such as multi year operations and turnover in India should not be imposed. These facilities also help stabilize the grid at the tail end and minimize transmission losses which at present are as high as 23 percent in India. Solar Power and other distributed sources of energy can thus help in reducing the impact of grid losses. Energy security and rural electrification will get a huge shot in the arm from solar power projects that can quickly come up across the country as part of the current policy drive. My vision 2020 is an India that will not be held back because of shortages and that can give all its citizens higher quality of life in urban areas and better livelihood in rural areas. and the government has committed to funding $900 million for the first phase. Also. in December 2009. policy makers will have to view solar power generation from a developmental perspective. streamlined project allocation and development in line with the gestation period of such projects will be needed to encourage new age developers to enter the market for rapid capacity build up. the power requirement for 2020 is expected to be around 4. a 100 kW system can run a small commercial center and a 1MW facility can produce enough power for 20 villages.600 cars from roads. There is a need for projects that directly benefit the consumers and it makes great sense for projects to be set up where grids do not exist. Finally. Azure Power CleanTech: By Inderpreet Wadhwa The Way Ahead VisionSolar Power 2020 Distributed shortage of 12. There is also a lot to look for in terms of commercial projects as well. The Azure Power 2MW plant in Awan Village. with large corporations showing interest in the sector. To encourage new companies. The modular approach for solar power (PV) expansion is very attractive for the Indian market.The author is Founder & CEO. To achieve this target. reliable and moving rapidly towards grid parity.077 MW (as per the latest figures by the Ministry of Power) installed capacity of power generation and yet there is an energy shortage of 9. Setting up decentralized solar power plants also prove beneficial to the environment and help solve environmental problems rapidly.61 percent..67. Solar Photovoltaic (SPV) is the world’s fastest growing energy technology and holds tremendous potential for India. We understand that the high cost of owning and operating a solar power generating system is one of the reason why solar power is less de- veloped in India. Amritsar District has been built over 10 Acres of land and is a pioneer for MW scale generation of solar power in India in many ways. renewable sources of energy have to play a role. Subsequent phases will require additional funding commitments. an ambitious but achievable mission that plans to produce 20 GW of solar power by 2020. the future of Solar Power in India will not be easy. The typical gestation period of conventional power plants could be somewhere between 5 to 6 years whereas that of a solar power plant is months. rather than a few large scale projects. huge roof-top based projects being an obvious opportunity. The technology involved. This emission reduction is equivalent to 550. It is expected that solar power will become grid competitive in costs around the year 2017. Solar Photovoltaic Systems (SPV) are experiencing considerable decline in prices year after year due to intense research. is well endowed by nature to harness this clean source of energy. Although the government has promised support. India. this problem has since been addressed. there is a growing realization that this source is the most promising one when it comes to generating power without polluting the environment. Power Purchase Agreements and swift permissions will help meet the NSM goals of 1300 MW generation in it’s initial phase. Even though it is still expensive in contrast to conventional sources of power in tangible costs. NSM comes with an estimated $19 billion cost. Prompt allocation. for the NSM 2020 to succeed. If something is not done to bridge this gap and new sources of power are not created. i. This is the first MW scale commercial sale of solar power to a State Utility (Punjab State Electricity Board) and a landmark deal in itself as it paved the way for future commercial Power Purchase Agreements for Solar Power in India. The Azure Power business model is one such example. Let us now look at the targets for power production for 2020.e. Among various sources of renewable energy. lack of electricity equals lack of access to technology that will improve their quality of life. individuals may need to walk several kilometers to reach a charging station. the spread of the technology can take place much more efficiently. At d. the assumed solution was to wait for governments to extend the electricity infrastructure to remote areas. housework. it will likely take decades to reach full electrification. we like to imagine a world in which the poorest families in the world are using the cleanest energy solutions in existence. We began selling a product line of solar-powered LED lanterns in June 2008. with our solar lanterns we have been able to change the lives of over two million people in 40 countries. the alternatives to relying on solar-powered products are decidedly dreadful. this turns energy into a decentralized business. We all recognize that it benefits no one—from an economic. Many governments have ambitious plans to do just that. to ensuring that renewable energy becomes an option that everyone can afford. 350 million of whom are in India. They light kerosene lanterns and candles in order to continue with their activities. Moving hundreds of millions of households from kerosene to coal cannot in good conscious be celebrated as sustainable progress.6 billion people around the world. NGOs and development agencies that are addressing energy needs in the developing world. Solar is a natural choice for regions that receive abundant sunshine nearly year-round. as well as reducing costs such that even the poorest of rural families can experience the higher standard of living that energy access brings. there has to be another option. and the falling cost of solar cells is bringing this technology to a price point that more and more can afford. including in India. The advantages are clear: Without the need for expansive infrastructure. it is in fact a key solution—and perhaps the only sustainable one—to meeting energy needs in emerging markets as well.S. Fires caused by open flames also lead to hundreds of thousands of burns and fatalities. And kerosene is also dangerous: Indoor air pollution from burning kerosene and wood for cooking claims the lives of 1. I believe this is entirely possible. Resulting increased productivity will put another $65 million into While clean technology is often discussed in the context of highly polluting developed nations like the U. burning fuels like kerosene oil are the primary source of greenhouse gas emissions in the developing world. Best of all.5 million people annually and leads to severe respiratory infections. in high-population-growth countries. the services of which are not only costly but may actually lead to the theft of phone batteries and precious pre-purchased minutes. In addition to being ineffectual. There is still quite a bit more work to be done. But d. Households in Africa may pay up to 30 percent of their monthly income for kerosene oil.light. So a new vision is emerging in which entire populations leapfrog over the electricity grid altogether to environmentally sustainable energy solutions. d. are plunged into utter darkness. And the environment benefits too: Our products sold thus far will reduce carbon emissions by at least 82. For years. In fact. The market is particularly ripe for solar-powered solutions.light is committed. aims to bring electricity to households in developing countries now. In developing nations. fuel-based lighting sources such as kerosene can be surprisingly expensive. si siliconindia February 2011 |27| February 2011 . Lighting is only one of the many challenges that off-grid families face.000 tons. In addition. For them. the lack of electricity to charge these mobile phones hampers the true potential of mobile technology in rural areas.light S10. so small-scale energy solutions like d. While the deep penetration of mobile phones into rural markets in Asia and Africa has accelerated connectivity to unprecedented levels. d. it is in fact a key solution—and perhaps the only sustainable one—to meeting energy needs in emerging markets as well. in developing new technologies and innovative distribution models. with affordability being the main barrier to adoption. a premium solar lantern with a mobile phone charging feature. where large-scale solutions like solar or windmill farms are too costly and dependent on incomplete infrastructure for dissemination. of course. and UK. work in the fields. and d.light is only one actor among a growing field of enterprises. Our company develops and sells highly durable and affordable solar-powered consumer products designed especially for rural families. And what if the governments of developing countries do succeed in building out the electricity grid to the most remote villages? It may create an entirely new set of problems. but everything— studying. just as many of our colleagues in this space are. even under the best of circumstances. our customers will cumulatively save about $60 over the lifetime of the products. it is a world in which life will be better for all of us. due to the skyrocketing demand for energy that will require more fossil fuels than our planet can provide or sustain.The author is CEO. the social enterprise that I co-founded with my business partner Ned Tozun. providing energy for off-grid families gives them much more than lighting or siliconindia E Clean Energy at the Bottom of the Pyramid |26| mobile charging options. In Africa. and have since expanded the line to include d. and being free from reliance on kerosene oil. Therefore. is this really the best we can do? With our wealth of technology and innovative thinking. for poor rural families.light S250. even the most ambitious of electrification plans will be far outstripped by burgeoning populations. one of the most affordable solar lanterns.light design. when broken down into smaller units. In the twenty-first century. While clean technology is often discussed in the context of highly polluting developed nations like the United States and the United Kingdom. the technology becomes more affordable for populations with extremely limited incomes. it actually opens up a path out of poverty. In other words.light’s solar lanterns can and will render the electric grid unnecessary. the United Nations’ Human Development Report 2010 uses lack of electricity as one of the top ten indicators of poverty. the pockets of these poor rural families. In less than three years. reliable lighting. DLight design CleanTech: By Sam Goldman very evening when the sun sets. every kerosene lantern emits at least 1 ton of CO2 over five years. The great opportunity is that poor rural households may in fact be even more ready to adopt clean energy solutions than their more affluent counterparts. The reality is that. even socializing— is challenging with a light source that is over 100 times dimmer than an incandescent bulb. Just as mobile phones made phone lines obsolete throughout rural Asia and Africa. environmental or even social justice perspective—to wait for the electricity grid. over 1. According to the Lawrence Berkeley National Laboratories. As a result of having bright. called the clean technology would be born. India and China are in constant R&D for balancing clean technology. the requirement never comes down nor does the generation catch up to the demand. However we need a siliconindia |28| national level policy for clean technology.The author is CEO. provement changes. Starting from creating bio-degradable plastics to green cement or concrete to creating advanced building management system come under this domain of the clean technology industry. This also included the growing energy crunch. This results in the demand supply gap increasing at the same time the urgency to go for more polluting forms of power generation which contributes more to the global warming. But now the scenario has been changed. According to reports in 2009. The clean tech future is vivid and the scope will be stupendous. Global warming or the concept of increase in global temperature due to the increasing presence of greenhouse. The niche point in this system is the fact that the gap or differentiation between a generator and consumer is reduced. many experienced executives who are returning from the U. and more. users are bringing the latest shiny gadgets to work and expecting it to support them. Deloitte predicts that more than 50 percent of computing devices sold worldwide in 2011 will not be pCs . The conventional energy resources are poised to many threats and security issues due to which now it is the time to not think but implement alternate energy resources. a time frame of less than ten years can be given as the time to achieve break-even. Especially the young generation has realized the possibility of the sector and the end products are undoubtedly groundbreaking. Anyone with a solar panel. The central government has announced some subsidiaries to the solar industry. India has a very large and growing market. Two major countries in the world. Or he may speak about recycling. This concept could be thought of as the ancient barter system which was present in most villages in the country. Recent advances in engineering has vastly increased the efficiency of various devices and equipments and the entry of advanced automated management system which includes Artificial Intelligence based systems and SWARM based systems have helped predict and balance the supply demand variance curve. But in today’s world there is one segment which is proving to be equally effective. or any other foreign countries to India for any reasons are now either joining or starting clean tech companies. This is the space where technology steps in to conserve and monitor energy usage and other forms of wastages. Many MNCs have shown interest in investing in India and some of them are already started working on it which is actually a good sign. Over a third of the world’s population was unaware of global warming. according to Deloitte. Also the banking major HSBC to fund energy efficiency projects in India. but if we include the speed at which technology advancements are happenings. There is a considerable push from the central government in terms of incentives. resources and subsidies to the sector which makes more capital efficient.S. As a result these unexplored innovations are actually interesting to many investors and venture capitalists. The smart grid is another space where these advanced technologies have made a big difference. placing India tenth in the G-20’s investment ranking. The recent concept of BMS (building management System). Actually India needs more initiatives like clean technology to adapt the climate change phenomenon. waste management. Although it would seem that technology is unable to catch up to the rate at which the situation is degrading. Artin Dynamics CleanTech: By Nelvin Joseph Recent advances in engineering has vastly increased the efficiency of various devices and equipments and the entry of advanced automated management system which includes Artificial Intelligence based systems and SWARM based systems that have helped predict and balance the supply demand variance curve very disaster is a Change” we are quite familiar with this poster wording it is actually true in all perspective. The smart grid like the name suggests are able to manipulate and manage the power generators and power consumers into a adaptive balanced state by using various systems and algorithms. The Centre should study the future of the industry and take some steps which can motivate the sector and the entrepreneurs. It is really appreciable that India is becoming a hub for clean tech. In 2007– “E Clean technology india 2008 Gallup Polls had conducted a survey in 127 countries about global warming. But the lack of standardization on these non-pC devices has costly implications for the it department.and will extend their lead over traditional pCs in 2012. regardless of being a consumer automatically becomes a power generator too. The clean Technology sector is predicted to have intense investments in the coming years. When Wallace Broecker of Columbia University coined the term “Global Warming”. Though India is a developing country it has attracted huge investments in clean technology sector and shows promise that she will be an emerging power in the clean technology sector soon. provided the central government is pro active in executing the latest technology. Undoubtedly we can say that clean technology is one of the emerging sectors in India.3 billion in private investment. The overall level of awareness for doing more with resources as well as creating alternative sources of energy is high. si siliconindia February 2011 |29| February 2011 . biogas. the private sector lending arm of the World Bank has guaranteed $300 million for renewable energy project developments in India. clean technology is a good catalyst for the economic growth of a nation. The International Finance Corporation (IFC). the Smart Grid etc try to hit the nail on the head by trying to conserve and manage the power which is originally produced to match the demand. All these developments prove that clean technology is India’s treasure. clean technology would be to him the setting up of solar panels. wind turbines. he might not have anticipated the birth of a booming industry where the attempt to reverse or at least curb this issue. building more dams and other forms of harnessing renewable sources of energy. These systems have become so advanced that they are even able to monitor and advice the managers of the installation on efficiency im- QuickFacts While traditional pCs will remain the workhorse computing platform for most of the globe this year. Many industry bigwigs already announced their expansion plans to India. Indian clean tech industry had attracted $2. with people in developing countries less aware than those in developed. The state governments should setup a technology cell within the Industries department or Information Technology department to provide information and other support on clean technologies. Talking to a layman. it’s the management side of clean technology. Coming to an economic outlook. If you look at the power usage in India or in the world. but as they say. Historically. depending on the specific business problem to be solved Run automated analytics on this data. business decisions about the prices. they can potentially save millions of dollars in call center costs by proactively reaching QuickFacts as per the "Cellular handset Chip markets 2010: an inDepth analysis of Chips used in Cellphones" report. with little thought as to how to share data and make it truly useful across the organization. third party partnering. One company that identified this impending crisis before others is Subex. it can be used to solve a variety of business problems that CSPs are facing today. and layers. to look at the revenues and costs associated with individual subscribers. “the devil is in the details”. network engineer- the Next Frontier in telecom oss/Bss ing—have built or bought their own systems. even though they are on track today). What they lack is an internal data currency and mechanism for monitoring business performance. Without that low level of detail. discounts. they are not meant to provide intelligence in an operational time frame. it needs an ability to collect. such as content. different departments in a CSP—finance. business customers. to look at the revenues and costs associated with individual subscribers. silicon chips that are the substance of cellphones constitute almost a $50 billion market this year. or Revenue Operations Center. Possible applications include: Computing the propensity of customers to make inbound calls to the call center. Yes. but the sheer number of services and the way those services are being offered has exploded. Not only is the kind of intelligence important here. Hossein Eslambolchi C siliconindia actionable intelligence ommunication service providers (CSPs) have long talked about achieving better “business synergy” through greater cross-departmental coordination and sharing of data. Plus. or products. and to track such actions to closure Once the above is in place. such as actual versus anticipated uptake goals. This can include analyzing trends in the outcome data to predict deviations before they occur (such as margins not succeeding in the future. per se. display controllers for increasingly popular touch screens are very important chips. Unfortunately “synergy” never seems to get a high enough priority. Not only are telecom margins getting thinner and the list of competitors |30| growing. or Network Operations Center. CSPs today are realizing that they cannot continue to operate this way. The ROC. to identify micro trends which are operational in nature Present the information so gleaned in a manner that business users can make sense of it and ‘play around’ with it (to do what-if analyses. a number of metrics related to service delivery. by geography. before they negatively impact the customer experience. are off-net services that the CSP neither owns nor controls. by product. because it will need to aggregate and correlate data from hundreds. billing. out to these customers using a cheaper mode of communication (an e-mail. is a vision that a CSP can monitor their business through a virtual operations center analogous to the NOC. Now telecom departments certainly know that greater coordination and better data exchange would help. by carefully tracking. how to respond to a price cut by a competitor? Or which customers to focus on most for retention policies? Monitoring the performance of new products. but each is saddled with its legacy data and processes. they can roll up performance data at a macro level to produce a quarterly report for stockholders. business customers. and get a view of why certain customers are likely to call the call center. in near-real-time. if not thousands of data sources. However. marketing. and markets for a niche telecom product or service are mostly guesswork. but actionable intelligence—the ability. such as margin by customer / customer segment. but actionable intelligence—the ability. It also needs to be able to: Apply different types of business logic to this data. Giving CSPs granular visibility into their profit margins. or products. Therefore. having the right software platform is critical. prices. etc. CSPs are finding that expecting this of their existing DW/BI infrastructure is like asking an elephant to dance—they’re just not built for that purpose. nism to act on this intelligence— trigger actions on this information. This information can be critical in making multiple business decisions – for example. classify and roll up data records into a robust hierarchy in near-real-time. CSPs can ensure that rollout problems can be readily detected and repaired preemptively. The most valuable intelligence here is not the macro intelligence provided by existing DW/BI systems. If a CSP can identify this. it’s much tougher to understand the bottom line impact of decisions on purchasing. many of the services. si About Author Dr. offers. In short. offers. although displays themselves are not chips. for example) Provide the CSP with a mecha- The most valuable intelligence is not the macro intelligence provided by existing DW/BI systems. Also.Technology: By Dr. for instance. Hossein Eslambolchi is Chairman of 2020 Venture Partners and the Advisor on Strategic Matters at Subex siliconindia February 2011 |31| February 2011 . network buildouts—even customer support policies. And the solution they have been recommending to address it is the ROC. for instance). for instance. While a NOC monitors network performance across specific nodes. Because DW/BI systems typically run in an offline mode for analysis and reporting purposes. Why? Because no granular data exists to base an informed decision on. regions. but also the timeliness of it. as it puts them in danger of falling behind at a time when the telecom business is changing so radically. In addition. a ROC monitors business performance by analyzing data that resides across a host of B/OSS systems from billing and provisioning to customer care. several new startups have sprung up across India which focus on various aspects of CleanTech. Consequently. water filtration. Several new technologies are being developed and various new laws are being passed to achieve the two objectives mentioned above. CleanTech not only helps the humankind and is a gift to the rapidly deteriorating environment. These countries have a continued and ever-rising demand for cleaner and greener power. with a special emphasis on clean as well as greenhouse gas mitigating technologies. products and services. present & Future C siliconindia lean technology. and a province of the environmentalists or scientists with huge research funds. and the astronomically huge and ever increasing demand pool. India has also been taking several steps for increased adoption of cleaner and greener technologies in the villages. acute water shortage. As per a recent report by ‘Economic Times’ India has undertaken an unofficial discussion mechanism that would facilitate adoption of climate technology by industrialised and developing economies in a cost effective manner. in the 1970s and 1980s.CleanTech: By Shwetank Jain Cleantech past. biofuels. regulations and company success stories. Times are not far when it would become a revolution making a great contribution to conserving the depleting resources of the planet. green buildings.e. is another such program of the United States Agency for International Development (USAID) emphasizing on private voluntary initiatives to promote cleaner. environmental concerns. The new startups which provide new and innovative clean technologies are also supporting to the otherwise chugging train of CleanTech adoption. but also provides a vital opportunity for the existing and new companies to commercialize and generate huge profits from a limitless and relatively untapped market. One of the major domains (more applicable in the Indian context) of CleanTech is increased utilization and efficiency of the energy transmission and consumption. Toyota. founded in 2006 by a bunch of IIT Kharagpur graduates. continued depletion of natural resources and the greenery cover. a pleasure for the |32| richer and effluent mass or advocates of back-to-the-land lifestyle. but also involves efficient usage of existing natural resources and increase in the efficiency of existing distribution systems. In two separate initiatives organized by FICCI and DST Lockheed Martin. and by the common masses. distribution system and even in the day-today lives of the people. and huge losses and inefficiency in the distribution system have forced a major rethink on the usage of clean technologies. Implementation and promotion of the concept of carbon accounting among Indian industries is one of the initiatives of the overall Clean Technology Initiative program. power quality enhancement and renewable energy sources. energy and water. Clean Technology Initiative (CTI). and several other companies are making investments to the tune of billions in clean technology. Further. climate friendly technologies and improve environmental management practices. India has set June 2011 as the date for operationalising this mechanism. The mass adoption of these technologies at a very rapid pace becomes even more necessary for India due to its huge power demand which is not being met by the existing power generation infrastructure. Such recognitions to these young and talented upcoming companies and an encouraging market response indicate readiness of the market for not only accepting these new technologies but also giving the startups a chance to prove themselves. ever increasing energy theft. si About Author Shwetank Jain is Founder and CEO at P2 Power Solutions February 2011 siliconindia |33| February 2011 . and CII and Agilent Technologies. Both the industrial fraternity and the various governments have also been taking various measures to encourage the usage of clean technologies. the governments throughout the world have put an increased focus on the rapid development of these clean technologies and their efficient deployment in all types of industries. and some regions of the USA and mainstream Europe are classic examples and role models for countries globally on how to effectively employ at least few of these technologies. The company is focused to change the power generation and distribution landscape in India through its avant-garde solutions on energy efficiency. can be defined as any technology. As per a recent study by the Indian Planning Commission. global players like GE. solar power. with the help of industrial chambers and associations like FICCI (Federation of Indian Chambers of Commerce and Industry) and CII (Confederation of Indian Indus- try). The main objective of EIC is to facilitate businessto-business linkages in the area of environmental technologies. e. environmental policies. Clean technology. volatile energy and petroleum prices. i. Cleantech has become the new buzz word in the global market today. Indian industries. but also contribute to a cleaner and greener earth. the bane of power sector in India seems to be the high transmission and distribution (T&D) losses which account for almost 40 per cent of the electricity produced. As a consequence. The governement and industrial chambers have organized special inititatives to promote new and innovative technologies and to encourage new startups working in this domain. power distribution systems. CleanTech not only entails the usage of non-renewable power sources. an Indian startup “P2 Power Solutions” was adjudged as the best innovator for its flagship active filter (iCon) product. Clean technologies have become even more relevant for rapidly developing economies like India and China. and several heavyweight companies. CTI has established a dedicated Environmental Information Center at FICCI that compile and distribute information on energy efficiency and clean technologies. service or process which includes a limited usage of non-renewable resources and delivers significantly lesser waste than the conventional offerings in the market. public transportation. Some of the major clean technology sectors are – hydro power. and efficient utilization and conservation of energy. large amounts of transmission losses. The two main focus areas for application and development of clean technologies have been reduction of green house gas emmissions. the huge amount of power theft and the already bleeding power generation infrastructure in India would derail all efforts for empowerment and development of the Indian population and initiatives to make the nation a global economic force. the depletion and fear of exhaustion of the natural resources. better known as CleanTech today. Smart Grid. wind power. product. works in the clean and green technology space in India and claims to address the two big concerns – high distribution losses and lack of power generation infrastructure – for the overall development of the Indian economy and upliftment of the vast Indian population. It would be close to impossible for any society or commercial entity to sustain such high scale losses. the Indian population.g. has been working towards achieving increased energy efficiencey and generation of power from renewable sources. was considered to be an expensive alternative to the technologies prevalent during those times. Denmark which generate most of their power from wind energy. These technologies are not only more efficient and reduce the strain on the limited natural resources. The result of such initiatives has given impetus to various new and innovative technologies that are being recognized and are open handedly welcomed by the industrial fraternity who are not only ready to experiment but also paying a premium price for such technologies. Goldman Sachs. Consequently. The Indian government too. The continued exponential growth of the world economy over the last few decades. The company.The results of the carbon accounting road test will help the GHG Protocol Initiative develop a common standard for measuring and reporting business greenhouse gas emissions from the developing country perspective. The recent WikiLeaks incident. computers. and push data security higher up on their agendas in 2011. rather than just detect it. devices and infrastructure. case an employee inadvertently sends out a confidential email to the wrong recipient. Businesses need to establish the appropriate privacy settings and clearly define who is entitled to access specific types of information. view or use the confidential information. emphasizing organizations’ need for stronger information security. many siliconindia T Encryption: Encrypting corporate data and devices will make it harder for unauthorized people to QuickFacts global spending on retail banking technology will increase by 24 percent over the next five years to hit $132 billion. is yet another reminder to businesses of the importance of data security. Check Point Software Technologies Technology: By Bhaskar Bakthavatsalu WikiLeaks? What Can We Learn from organizations still lack clear data security policies and fail to deploy the right security arsenal to prevent them. acquisition plans. financial documentation. for example not only employees’ corporate laptops. the importance of data security is only growing. and efficiently protects all corporate data in transit.The author is Regional Director – India & SAARC. and despite their disastrous consequences. remote and mobile users. anytime. Yet. combined with proper use policies and compliance standards. After all. open. and data-in-use. organizations need to deploy a holistic and multi-layered security approach. and should serve as a good warning for organizations . in While they take all the necessary measures to protect their physical infrastructure and facilities – controlling and restricting access to their physical sites – they fail to protect their informational and digital assets. February 2011 |35| February 2011 . businesses need to implement specific data security solutions that secure their sensitive data in multiple forms and throughout its lifecycle: data-at-rest. |34| Virtual Private Network (VPN): A VPN solution provides secure connectivity to corporate networks. In an era where more and more information is becoming digital. The first step is to define and implement strong data security policies. Second. Should the devices be lost or stolen. exclusive product releases and other corporate records – are all ultra-capital assets that need to be shielded from the outside world. or with the wrong attachment. This helps prevent the misuse. whereby hundreds of thousands of sensitive government documents were released to the public. can help corporations significantly decrease the risks of data disclosures. Below are few basic mechanisms and technologies that an organization can deploy to curb the risk sensitive data loss: Data Loss Prevention (DLP): The purpose of a data loss prevention solution is to help prevent sensitive data from being leaked out of the organization – regardless of intent. how can businesses reinforce their security posture and avoid future security breaches? It is not uncommon in the corporate world to see large data breaches occur because of a lack of security. While they take all the necessary measures to protect their physical infrastructure and facilities – controlling and restricting access to their physical sites – they fail to protect their informational and digital assets.data loss can happen to anyone. he WikiLeak issue has been all over the news lately. loss or theft of sensitive information and adds an additional layer of protection throughout the data lifecycle. after it occurs. according to the new figures by the analytics firm ovum. How to protect sensitive corporate information In order to protect corporate data. Despite repeated examples of data loss the industry has witnessed over the past few years. si siliconindia Document security: Document security can provide IT administrators (or end-users) with granular control over who can view. this is where a company’s innermost secrets. modification. With this in mind. intellectual property and value resides – confidential files. branch offices and business partners. it’s not too late to prevent the next Wikileaks. secure and encrypted communication channel. which in return will lead to accelerated investment in online and mobile banking technology in branches and channel integration. data security technology. but also the USB sticks. customer information. Luckily. the increase in investment will be driven by the need to grow revenues and improve customers' trust. sensitive emails. data-in-motion. It turns any corporate network into a private. send or even print confidential information. the DLP solution can identify the fault. An event of such magnitude will hopefully help organizations understand the urgency. the data remains encrypted and inaccessible to an outsider. block the email and proactively prevent the data loss before it occurs. For instance. smartphones and other portable devices that can store sensitive information. as well as what confidential data is visible and to whom. They must choose an approach that can effectively prevent data loss before it occurs. Businesses need to deploy data encryption solutions to protect both “data-at-rest” and “data-in-transit” on all company’s endpoints. LEED (Leadership in Energy and Environmental Design) certification by the US Green Building Council (USGBC) helps them acquire a better corporate image. Unified Communications. down to the very last emission. Dustbins are located at the centre of every floor and are segregated as food waste. products. There has been a shift from implementing ‘green’ technologies primarily for cost reduction. In order to encourage more corporate to go ‘Green’. corporations and consumers to go the green way. New innovations in green IT. Adopting a broader network-based approach helps to deliver bigger gains in power efficiency and cost reduction. Information Technology and CIO Globalisation. enables upgradability and modularity of products and balances the ecological footprint. Introducing a degree of accountability for carbon emission reductions makes it easier for corporations to trade carbon credits and generate additional income. Paying attention to green technologies can amount to enlightened selfinterest because truly responsible corporations never lose sight of the commercial imperative.C Gopalratnam Green IT Healthier oing green is top priority for most organizations today. All furniture in the building is made of recycled material. A green building concept is the demonstration of the company’s commitment to environment protection. audit.The author is VP. server and storage virtualization. radio frequency identification. and verify its energy savings. Initiatives such as recycling help reduce levels of both hazardous and nonhazardous waste. si siliconindia February 2011 |37| February 2011 . suppliers and partners. After all. Web services. If we achieve this. the more carbon credits it can sell. improved business productivity and a significant reduction in energy costs. About 100 of these are already certified and functional green building projects. and carbon trading can bring about large-scale adoption of green IT. Energy consumption is an important consideration for businesses when it comes to adopting green technology. optimization of energy consumption in data centers and responsible management of e-waste. In addition to substantial reduction in the overall cost of operations and savings on energy and water resources. building power systems and air conditioning are capital intensive. companies are coming up with innovative measures to reduce their carbon footprint. leverage a corporate network to manage power consumption of both IT and non-IT systems. managing its risks and gaining a competitive edge. resulting in a healthier environment. From a business perspective. procurement of environmentally friendly PCs and servers. the Indian Green Building Council (IGBC) is trying to advance the green building concept and has received registrations from about 640 projects in India for its rating program. live. and reduced its carbon emissions by 10 percent per employee. A case in point is building number 14 at the Cisco Globalization Centre in Bangalore. This is what good business leaders ought to do anyway. and learn. and manage the use or savings of greenhouse gases. Government policies that support use of green products. Global positioning siliconindia |36| systems. can broaden the range of benefits of GreenTechnology Advantage green: Corporate have logical reasons to go green. Low height cubicles with natural light flow are the key features here. play. electrical and network cabling. unified communications. plastic and metal waste. Thinking beyond simple power consumption and considering how effectively and efficiently all energy and business resources are being used. services and processes along with a provision for tax rebates on energy efficient buildings. G for a Environment Adoption challenges: Corporations that wish to follow a green business model tend to have apprehensions regarding the contribution of green policies to their business profitability. Going green presents many challenges. At the end of the day. construction materials and land are some of the advantages of green buildings. next-generation broadband. This ensures better garbage disposal and recycling. over the past two years (emissions of 98 Telepresence meetings equals one international flight from North America to Europe). They wish to know the revenue opportunities and cost savings that can be realized by ‘going green’. going green is about transforming the business ecosystem for the future. Extensive alterations to existing infrastructure such as datacenters. paper waste. we are on this journey together and need to exercise and demonstrate best practices in running our business operations. The equation is simple: The more a corporation can record. The network in this context plays a pivotal role as it allows corporations to measure. but in being able to influence our customers. Thinking beyond simple power consumption and considering how effectively and efficiently all energy and business resources are being used. Growing consensus from the scientific community that global warming is largely man-made has increased pressure on governments. creating a new mindset. computer systems. can broaden the range of benefits. Investing in green IT products that offer new delivery approaches such as data center virtualization furthers the advantage. The green theme allows business leaders to embrace purpose as well as performance. and other new integration technologies make it possible for organizations to become eco-friendly. ICT is increasingly being viewed as a tool by organizations to address business challenges and play a significant role in working towards a sustainable ecology. smart urban infrastructures. Developing products that have a longer life helps to maximize energy-efficiency. businesses have been able to reduce carbon footprint. Green strategies: Leveraging on technologies like telecommuting and telepresence. Webex and Cisco Shared Workspace to decouple revenue and headcount growth from carbon emission growth. to a more balanced awareness of improving an organization’s environmental standing. wireless. Increase in office space utilization and reduction in building operating expenses. Towards that end. Cisco CleanTech: By V. recycling helps to effectively manage costs and reduce carbon footprint. besides taking care of a corporation’s reputation. Having realized that green technology brings with it. Organizations are compelled to take the green route in order to keep up with society’s rapidly changing expectations. track. The answers often depend on how broadly one is willing to define green practices. PC power management. Cisco has utilized collaboration technologies like Cisco Telepresence. we can change the way people work. and using technology to its fullest. Power usage is controlled in meeting rooms and the lights and air conditioning automatically switch off when the room is unoccupied for more than 15 minutes. True success lies not just in adopting these practices internally. In enterprise 2. Someone in a garage right now could be inventing a product that could be threatening to me. and that’s what got it all going. So I spend a lot of time thinking about how I can hire the next generation of the brightest people. The next factor is am I moving fast and have I done enough things. and getting the costumers involved pretty early. I was competing against IBM and other such big companies. They are. “You are a small company. I told him the technology was better.0 model. Then I have a culture where the people that are the value creators. you are never going to meet a more committed. innovators are the stars of the company. Making the best and world class products According to me. Our next strategy is to get customers involved early on which is very different from a venture capital approach. “I skate to where the puck is going to be. and so I know in five years 70 – 80 percent of company’s revenues will be coming from things that we are starting to invent now. it is not happening in Bangalore or Mumbai. For most CEOs globally. That is probably the number one thought that occupies my mind. not where it has been. the scalability and he asked me the same questions again. The government needs to make it easier for businesses to flourish in India and ease regulations and obviously it is a fact that Indian IT companies have done outstandingly well. but that has been my history. is the Chairman. In my journey as an entrepreneur the first deal was selling the trading floor at Salomon Brothers (now part of Citigroup). 80 percent of my revenue will come from things I haven’t yet invented. Ranadivé’s New York Times business bestseller. It is that ‘we have fire in our Vivek Ranadivé. The Palo Alto company now employs 2. “Why should I work with you?” I thought he didn’t understand. so I repeated the reasons and he looked bored! So I stopped and said. have I been responsive to my customers’ needs not just today but what they will be in the future. Look at me and my people. So what we do is we innovate. the ideas are fresh too. They are basically doing services at a lower cost. which I believe typically is the old model is like a ‘Sousa Marching Band’ where everybody robotically marches to the drummer. That doesnot mean success is guaranteed 100 percent. In fact you cannot do that to become a 21 st century business. Where do I invest? How rapidly do I invest? Which market should I go after? How do I hold on to my existing customers? February 2011 |39| February 2011 . My model. first challenge is ‘Am I innovating fast enough?’. And so. so the people who do that have superstar status in the company. double the features. The usual analogy I make is a comparison between two types of enterprises. getting them run freely. if I look at my revenues now 70 percent of it is coming from things that I didn’t have five years ago. and we are going to make this work for you. for building best and world class products. And so what the Indian IT industry needs to prove is that they can indeed innovate. If you don’t succeed that is ok. they can create products. so basically I am like the jazz conductor and I have people in the orchestra who are a lot more talented than I am and I have to create an environment where each of them can make their own music and do their own thing and my job as the leader is to make that all come together and make it all sound beautiful. Vivek Ranadivé siliconindia |38| The Indian IT scenario I often tell my friends in the Indian IT industry that they really shouldn’t congratulate themselves too quickly. When the mind is fresh. “The Power of Now: How Winning Companies Sense and Respond to Change Using Real-time Technology” has been widely used in academia. staying focused It may sound bold. passionate group anywhere on the planet. why should we work with you?” I was expecting this question and I had the answer prepared and I gave him that. the enterprise 3. is more jazz. We start with hiring the brightest people. and that is the issue that is top most in most CEOs mind. am I moving fast enough? Am I focusing sufficiently on innovation? Am I hiring the kind of people I need to facilitate that innovation? It is like the great hockey player Wayne Gretzky said. F Staying ahead. “You know you are right.” So he gave us the $20 million contract and that was a start. and am I moving fast enough. two things are mandatory. That was the defining moment. but I have always believed and worked based on this belief that in five years. We became the gold standard.0 model. and he asked me. I like to give people the opportunity to try. Stay Paranoid Passion the Entrepreneur’s Wings to Success or any entrepreneur. 53. I think. we come up with something new and then get customers to get involved very quickly. So. the computer software technology company he founded in 1997 with the vision of bringing real-time technology into the mainstream. It is important to stay paranoid to these factors to a great extent. Such a combination of getting the right people. So my leadership model is more ‘Jazz’ than ‘Sousa Marching Band’. Our first deal. Balancing out the economic uncertainty with making a grab for the 21 st century market.CEO Profile Stay Passionate. where he was a Baker Scholar. The reasons I gave you are good but not good enough. because we are not doing it in a vacuum we are doing it with the costumers’ participation. creating the right environment for them. (As told to Jaya Smitha Menon) si siliconindia A CEO’s challenge For me the greatest challenge is that our business is growing rapidly and we are still having difficult time hiring good people globally and in India. and there is only one reason for you to work with me. because so far what has really happened is merely cost arbitrage and all the innovation that is taking place is still taking place in silicon valley. requires tradeoffs and judgment calls and investment decisions. the biggest challenge is that there continues to be economic uncertainty for a lot of people and the reflex reaction to that is to just hold back and cut cost and kind of apply the peanut butter strategy where you just spread out the cost cuts equally everywhere.000 and has annual revenue of more than $700 million. We believe in hiring people straight from college who are very smart. I had a final meeting with Head of Technology.” so I need to do all those things that is going to position me for that. the hardest part is to crack the first major deal. CEO and Founder of TIBCO Software. Thoughts on leadership I believe that more than being a manager. hiring the best talent and listening to your customers. They threw all their might on winning the deal. Ranadivé has an MBA from Harvard Business School. As a result we have a very high success rate when we do innovate. you have to be a leader. He also received both a Master’s and Bachelor’s Degree in Electrical Engineering from the Massachusetts Institute of Technology eyes’. All that Indian companies are doing up to this point is cost arbitrage. designing chips end-toend. Managing Director. however. Over the years many followed suit and today. Srini Rajam. start many more companies and create many more good jobs than they would possibly displace. system architectures. which fails them to showcase their innovative streaks even within companies as employees. these highly educated graduates must wait for years for their green cards. “Personally. while contributing to the companies and the U.6 percent in 2009 while the global market shrunk by 11 percent. NXP Semiconductors India. And why not? After all.” says Cooley. economy. low literacy levels for many people. now. as Rhines says. and today. high-volume manufacturing has not taken off yet in a big way and adding onto it are certain typical traits of the Indian workforce. for anyone to start-up in India. In fact. does not entertain product startups. Easy and quick revenue models are appreciated more. thE promisiNg Vista For sEmiCoNDuCtor years earlier.” says Walden Rhines.” says Neeraj Paliwal. it has become the company’s largest R&D center outside the U. device structures. with India being the best place. it took me one year to make my team enthusiastically participate in brainstorming sessions heading back to their own motherlands. Mentor Graphics siliconindia |40| strong on software and with more software creeping into the chip designs. India has poor infrastructure.S. considering the IT services tag attached to it. Chariman & CEO. However. a number of challenges haunt the country.com. nurtured. Broadcom and NXP. Why India can't be ignored? Part of the siliconindia-Mentor Graphics Leadership Awards for the Embedded/VLSI industry. there has been a massive transition since. as Rajiv Kapur. The operation started small. Rhines pinpoints. Currently. India is an R&D hub for each of the semiconductor players including Intel. creating software to automate chip design.” Silicon Valley is a living proof of that. when it is about productcentric strategies. the funds too do not comes its way. “The revenue per employee is the highest in the country compared to anywhere in the world. and electronic design automation firms such as Mentor Graphics. held in Decemeber. The industry is rapidly climbing up. once while reasoning out the importance of the hightech foreign workers for a more competitive America said.S. rather more on tech websites and forums. So. Cadence and Synopsys. wherein they can Technology has reached a stage. Qualcomm. But those hightech rockstars are steadily returning back. to highlight their knowledge VLSI designers should go more online and online in this phrase does not connotate being socially active in Twitter and Facebook. The Product Challenge The positive vibes linger all around. India found its first software design center from the multi-national player. “It was always preferable to hire Indian engineers than their Chinese counterparts as. a similar trend is catching up among Indians too. Now. The key to innovation is brainstorming of ideas. Ittiam Systems siliconindia February 2011 |41| February 2011 . and labor inflexibilities. “It is more about finding the software rockstars for product building in the opportune land. SiliconIndia-Mentor Graphics panel discussion: Semiconductors: Emerging Technologies and New Markets for the next decade.” Half of the masters and 71 percent of the PhDs in electrical engineering from U. for instance. itself. CEO and Chairman. over time. The creative streaks of the Indian designers are yet to be recognized and ley of Deepchip.S. “Not only do our companies need them now. “Typically semiconductor firms have expertise on designs with silicon but now the differentiation will be created through softwares. “There are no offbeat product innovation from Indian designers which could be recognized worldwide. For instance.. “People here are not akin to idea sharing. however. Mentor Graphics. In 2000. The country has always been 25 Neeraj Paliwal.S. a number of foreign nationals with PhDs are increasingly Thumbs Up to more Startups The author of ‘The World is Flat’. universities are foreign nationals. In this new paradigm. In fact. Thomas Friedman. for those who are mulling on a product start-up in the semiconductor realm. and considering product models take time to prove its revenue generation potential. device structures. NXP Semiconductors India Walden Rhines. but they will.” It’s an encouraging statistic. India stands to gain. which saw over 150 leaders of the semicondiuctor industry participating. enhancing the product talent pool.Feature: By Eureka Bharali iNDia Typically semiconductor firms have expertise on designs with silicon but now the differentiation will be created through softwares. putting their lives in limbo. More social participation. CEO and Chairman. it took me one year to make my team enthusiastically participate in brainstorming sessions on ‘how to ensure more product innovation in India’.” This implies a chain of product startups lining up in the near future. Broadcom India says. there’s more good news. Initially. As a result. 2010 in Bangalore.” says John Coo- Nurturing the Innovative Streak Innovation is just on the edge. which had a special eye on simple analog design. after they finished their doctorates was about 97 percent. where it is touching more people in India than earlier and to an extent that even grandmothers have started apprising on business models. to cut the chip design cost there would be embedded software automation and distributed model based designs. if you hire and let 5-6 Chinese engineers work in a process for six months. who are being readily absorbed by the MNCs. it grew 15. For instance. especially to China and India. The discouragement at times forces many product firms to get a portfolio change and end up providing IT services. Texas Instruments. Vice President and Country Manager. The country has come a long way since then and there’s more for it. they would spin off and start their own company. Vice President and Country Manager. let alone as entreprenurs. it was the low cost that turned the chip industry on. the number of foreign nationals who remained in the U. The country. system architectures People here are not akin to idea sharing. because we’re not training enough engineers. India’s competency is leveraged. they missed out on a potential revenue growth. Development of a viable system for carbon capture and sequestration is a prominent market in cleantech which is not fully explored. Another huge market of the future will be vertical or protected farming. Rajiv Kapur. a shift from biofuels to biochemicals and increased investment on energy efficiency efforts. Many countries like Germany. France and Spain will generate more energy from zero carbon sources without any deterioration in reliability.S. They look for more challenging roles and hence. Several of these single chip mobile phone technologies are being designed today in 45 nanometer (nm) processes across the world. especially India – the land of diverse problems. For instance. It is expected that low-cost farming using hydroponic and aeroponic methods within large urban structures will be a necessity to feed the ever-growing world population. long-term prospect for replacing fossil fuels. Now. It is a fact that the number of successful cleantech exits remains few because either the technology is not as disruptive as competing solutions or it is simply taking longer to adopt it. Cleantech incorporates a wide range of products. her face had an annoyed look. “Their consumption of semiconductors was around five percent of global production. As the Mentor Graphics Chief maintains. there’s hardly anything you have done to make my life easy and that too which can be availed free. materials. Other major trends in cleantech investments for the coming year include a low growth rate for solar standards. energy efficiency. the next turn in semiconductor has to be – solutions which are “Made in India. As the global economy is recovering from the recession. The best example would be NXP’s low-powered integrated circuit . According to a report by Bloomberg New Energy Finance.NXP MPT612 IC. This wouldn’t create any interest in the Indian centers. si CleanTech: By Binu T Paul Cleantech market lean technology is an umbrella term including both the new energy efficient technologies and the related business models that offer competitive returns for investors and customers while providing solutions to global challenges. enjoys wider market economics with greater financial upside and sustainability. The circuit ensures 98 percent efficient power extraction in Solar PV Applications. where it is touching more people in India than earlier and to an extent that even grandmothers have started apprising on business models’. water & wastewater. energy storage. Semiconductor companies in houses and also indulged in informal peer reviews.com The revenue per employee is the highest in the country compared to anywhere in the world. China topped in investment with 30 percent growth reaching $51. Paliwal. the strategy has changed. transportation. The venture capital investors are mostly deterred by the lengthy time lag between investment and commercialization. si siliconindia February 2011 |43| February 2011 . and therefore. Currently. and recycling & waste. European offshore wind. India are on trials to exploit the complexities and achieve the remarkable 35 percent annual cost reduction – a standard set by the high tech industry itself.” This tactic has shown valuable results. “You consider yourself as a technology innovator. The next retort from her on the same scene took away all his pride as she said. the leaders of the product firms are also providing a helping hand to encourage the innovation within their Indian workfrorce. eliminate negative ecological impact and to improve the production and responsible use of natural resources. The revenue generating aspect of cleantech comes from a variety of areas such as energy generation. Srini Rajam. as well as innovation concept budget and protection via patents and non disclosure agreements. to highlight their knowledge.” he says. as for the firms. entirely built by the India team. and later. Today. the new mantra is solve the local problems first. global investment in clean energy reached $243 billion last year. it is close to 20 percent. services and processes all aimed to provide high standard performance at a lower cost. 2011 is expected to be a record year for renewable energy generation as more and more clean power plants open. Another instance of a great feat of innovation would be when Texas Instruments’ India center delivered the first mobile phone ever built entirely in India. Why? Because she didn’t want to make a mere phone call rather a video call through Skype and see the new activity of the 11 month old kid. Although cleantech offers a multibillion dollar opportunity for investors. air & environment. and research and development. Such feats of innovation have been shown time and again.1 billion in 2010. The rapid growth was mainly driven by players such as China.5 billion in 2009. the targeted market also plays a big role. The investment trends in cleantech shows a very positive approach because the market has a gigantic potential to reap huge profits if successfully exploited. Solar energy was the most popular technology area for investment which is followed by transport and energy efficiency. sorting the problems globally. which will explode in the next decade. Made by India and Made for India”. “My mom wanted to talk to her granddaughter in U. pinpoints at the China situation 10 years back. go on to address similar international problems. in India the next phase in semiconductor market revolves around one fact – create solutions to make the Indian consumers’ life easy as the semiconductor consumption will thrive incessantly. The team joined hands with independent design Personally. Broadcom India siliconindia |42| Point of Focus for the Firms in India While innovation plays a great role to succeed in the semiconductor realm. creating an analog design tool.actively suggest solutions to peers worldwide. Rajam was out of sight but he did understand – ‘Technology has reached a stage. European rooftop solar. digital signal processor (DSP) . Low- cost desalination is undoubtedly going to be the point of attraction in the future. agriculture. while eyeing the statistics that China accounts for a fifth of revenue for all semiconductor players. To explain further. with bits of the project spread all across the globe including a part of it in India. The modem is on a single chip. Managing Director. Due to this approach. Solar energy and PV systems will emerge as another viable. Firms in the semiconductor space were more inclined to reach out to the international market. “The product strategy is all about getting them more involved. when we entrust the entire tool production process to the Indian centers and the brainstorming goes beyond limit. Deepchip.” The very next moment. manufacturing/ industrial.based digital media processors and affordable motor control DSPs. the Founder of Ittiam Systems mentions a small instance. Energy efficiency represented the highest number of deals last year. which highlights the intensity at which technology is spreading across India. it has a number of snags which stops investors from step into it. energy infrastructure. It is obvious that the development of efficient. Hence. zero-emissions coal plants will revolutionize the energy market. Paliwal expects a similar consumption road for India. As soon as I handed over the phone. At the industry level. TI’s AR7 DSL modem. The large-scale capital expenditures required to develop the technology is also another obstacle.” says Srini. It is driven by productivity-based purchasing. which is a 30 percent growth from $186. Indian VLSI designers should go more online on tech websites and forums John Cooley. Investment in this sector will hit a new high in 2011 due to the continued growth in Asia and the ongoing push C the Next Favored investment Destination for resource efficiency. will benefit them to get a better know-how of the market. but see. Management: By Anonya Roy Management: By Suman Ravikumar managing the very organization desires to hire very talented and promising employees. and who sees before others see. Every leader should see failure as an event and not as a person. ‘Go!’ A Leader Says. synthesizing their meaning. Ambareesh Murty. says he. Franklin Delano Roosevelt. A judgment or decision that a leader makes will depend on his Emotional quotient and will play a very vital role when it comes to building a team. so increase their attendance to conferences and summits. and have them write journal papers. Emotional intelligence is very important for a leader. you need to collaborate siliconindia E most talented with the other managers to accept their talent and listen to what they have to say. a certain principle that they adopted or the people who supported made them great leaders? “Leadership is like beauty: it’s hard to define. So to nurture that 20 percent. keep things simple. Shah is cautious when he says that this is easier said than done. everyone who comes on board does so because he/she has some merit or talent. but you know it when you see it. so you need to set their expectations. Now when you say talented. extracting their essence. Both art and leadership is so rich in knowledge that both elements excel at seeing trends. In today’s world of business. As long as we can differentiate it then we can be great leaders. The first one was nuclear war. Chairman and CEO. who form the most talented group. Why we stress on the most talented is because this is where the ‘Paretos’s Law’ comes into play. Also he needs to think in parallel to his followers who will support him to achieve his goals. Martin Luther King. and inspire the somewhat less talented to be as motivated. He adds that to keep them from getting bored. A scientist at the University of Michigan some years back listed out 10 dangers for the world. It is ok to make mistakes as a leader but it is not ok to repeat the same mistakes redundantly. which says 20 percent of the people in your organization do 80 percent of the work. beautifully describes the importance of leaders and leadership in an organization. it does not take time for a manager to spot who is truly talented.” si siliconindia February 2011 |45| February 2011 . and the most important thing is get the right people on the bus. “Leadership comprises of fairly simple stuff. Some of the most admired leaders have been Mahatma Gandhi. A manager who is able to achieve this equality in his team will have his work reduced in many ways as a team of motivated individuals will do their jobs without the need of intervention from their seniors. as they enter the work environment. says that there are different areas that a leader needs to focus on to improve the quality of management and to have a successful company. As a manager. Bipin Shah. Prashant Ranade. you cannot take them for granted. the world has been fortunate to have been inhabited by a whole host of influential leaders. Every leader needs to have a clear vision of what he is aiming for and what will it bear him in future. What made these people such great leaders? Is it a guiding vision. The question arises how do you manage the most talented. complexities. si Boss Says. CEO & President of Syntel. talented people need to be given challenging assignments. Kovair Software says that talented people get bored very easily. Barrack a famous French painter once said that what matters the most is difficult to describe and leadership is like that. a vision for yourself. Country Manager. The manager has to plan in long terms for this set of people. Some of W Prashant Ranade Bipin Shah Ambareesh Murty |44| them were very obvious. the right kind of task to make sure they are contributing towards the growth of the company. one should not neglect the less talented group. talented people expect quicker promotions. They always think of what to do next in life. what defines the strengths and weaknesses of an organization is a powerful leader. Talented people have a constant need to grow and as a manager you can encourage this need of theirs to make them feel valued. However. He is the most powerful asset any business can dream of. Another issue with talented people is that their attention span is shortlived and a manager should keep varying the type of assignments given to them. Special educational programs have to be conducted if the need arises. and communicating them back to people in a way that inspires emotion and action. There are challenges in managing both the groups but the hard work of management goes in managing and retaining the most talented. Egos. ‘Let’s Go!’ hen you take a look around you and throughout history. Having discussed at length about the most talented. It is essential for a manager to strike a balance between the two and constantly strive to bring up the less talented ones to the level of the most talented. So what is it that you need to do with the so called talented bunch? Once you have recognized the talent. eBay India. You need have a great vision. is crucial for you as a manager. However. A mutual roadmap for the management and talented people does a world of good to both the parties. With respect to promotions. seniority issues can come into play.. They also want to be abreast of the happenings in the field. who sees farther than others see.” A leader is one who sees more than others see. Jr. Now that you know the team you are managing is comprised of both talented and somewhat less talented people. Emphasizing more on this. the question comes how do you recognize their talent and make most out of it? During the hiring process. second one was a global epidemic of some sort. but the third one was destruction of society by quality of management and leadership. 1 Infosys Technologies 3410 2 Tata Consultancy Services 1157 now. career.S. We bring you information. siliconindia is the most powerful medium to reach out to the CIOs. CA . navigate through today's changing business landscape.com/magazine/subscribe. 457 6 Mahindra Satyam 67 7 Mphasis 672 8 Financial Technologies 881 9 Patni Comp 472 10 GTL Ltd 415 11 Rolta India 153 12 HCL Infosystems 114 13 Mindtree 547 14 Moser Baer 62 15 CMC Ltd 2631 16 Polaris Software 179 17 NIIT Ltd 55 18 Sasken Communications Technology 177 19 Sonata Software 49 20 Subex Systems 80 By subscribing The only magazine that covers business.94538 You may call us at 510-440-8249 Write to us at: subscription@siliconindia. $50 for 12 issues Please send us your cheque to siliconindia Inc. technology.2011 72 54 36 47 37 22 21 34 18 40 19 15 15 23 10 5 21 37 19 17 52 Week HIGH 76 57 39 54 38 22 26 34 22 46 _ 25 18 26 10 6 34 39 22 20 52 Week LOW 42 31 22 25 26 9 10 6 14 21 _ 9 7 12 6 2 16 23 15 9 % CHANGE IN PRICE 4 Weeks 52 Weeks -2 13 32 -6 9 8 2 0 4 6 0 -26 -10 0 0 7 1 1 -9 17 61 43 48 63 40 138 102 240 0 79 0 48 111 57 -28 126 7 37 7 78 CAPITALIZATION In $ Millions 21740 2260 18990 10970 6890 3450 2100 2240 1860 1790 1720 852 1010 982 980 355 598 706 558 265 siliconindia From high profile columnists to Innovations in business siliconindia gives you relevant information that truly matters to you.siTech20 U. CEOs. And make sure your brand catches their eyes. ideas and insights to help you pe. Crore 195455 119851 121311 8775 31072 10734 14172 4153 6182 4047 2464 2504 2156 1033 3989 1760 905 556 514 520 With its presence in the tech industry for over a decade.2011 52 Week HIGH 3410 1177 756 1158 461 121 780 1722 625 477 210 169 747 94 2739 215 79 237 70 100 52 Week LOW 2333 685 372 600 340 59 543 776 411 378 142 83 482 50 1093 131 51 161 42 46 Cognizant Tech.12.S Grimmer Blvd. and entrepreneurship ip for Indian professionals in the U. 44790. forthright and objective views of the trends in the Indian industry. It also presents bold. This is why readers rely on siliconindia.28. 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INDIA INDEX RANK COMPANY *Isilon Systems has been acquired by EMC ^Netezza has been acquired by IBM and will trade on NYSE hence forth Stock Price INR Closing 29.S INDEX 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 RANK COMPANY Index of the top tech public companies in U.