C.K.Pithawalla College of Engineering & Technology Surat: 395007 2013 A Seminar Report On Electronics Industry : Samsung GUIDED BY : Ms. HEMALI C. RATHI SUBMITTED BY : JAY SHAH(111034) SHABBAR SHAYER(110904) MRUGANK BHATT(111946) ARZAN VARACHCHAWALA(110949) SAGAR ZAVERI(111909) B.E II (4th SEM.) (MECHANICAL) 4/20/2013 K.E. Name of Teacher Signature Of Teacher Ms. – II (4th SEM. SURAT-395007 Certificate This is to certify that Seminar Report entitled “ ELECTRONICS INDUSTRY : SAMSUNG ” is submitted by the JAY SHAH(111034) SHABBAR SHAYER(110904) MRUGANK BHATT(111946) ARZAN VARACHCHAWALA(110949) SAGAR ZAVERI(111909) Student of B.C. for Management-I subject. Hemali C. Rathi . PITHAWALLA COLLEGE OF ENGINEERING & TECHNOLOGY.) (MECHANICAL). tablets. computers. Bosch Rexroth 7.Samsung 2. transistors. Philips India 5. mobiles. and integrated circuits. LG Electronics 4. and selling devices such as radios. designing. televisions. stereos. producing. the business of creating. Leading Electronics Industries In INDIA : 1. Hyundai Electronics 3. Solectron Centum 6.Electronics Industry : Electronics Industry. semiconductors.Sony India . and system integration. memory. . This timeline captures the major milestones in Samsung's history. and Samsung has responded with advanced technologies. Today Samsung's innovative and top quality products and processes are world recognised. including flash memory and non-memory. semiconductors. At Samsung. Looking forward. monitors and CDMA mobile phones. TFT-LCDs. Samsung's History From its inception as a small export business in Taegu. showing how the company expanded its product lines and reach. and has followed its mission of making life better for consumers around the world. grew its revenue and market share. Samsung commitment to being the world's best has won the No. see every challenge as an opportunity and believe perfectly positioned as one of the world's recognized leaders in the digital technology industry. we're making historic advances in research and development of overall semiconductor line. including semiconductors. competitive products. and constant innovation. Samsung has grown to become one of the world's leading electronics companies.1 global market share for 13 of Samsung’s products. Pioneering the Digital Age The digital age has brought revolutionary change – and opportunity – to global business.For Samsung’s Discussion Point Of View Samsung Will Discuss “Samsung” Industry Only. specialising in digital appliances and media. Korea. look forward to exploring new territories." This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology.and to promoting new value for Samsung's core networks -Industry. Create the Future.” and “Talent. Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. As build on previous accomplishments.” and “Creative Solutions.” -. Through these efforts. 1 business going forward. medicine. mobile phones. As part of this vision. Samsung Electronics' vision for the new decade is. Samsung has also established three strategic approaches in its management: “Creativity. To this end. and Employees. . Samsung is committed to being a creative leader in new markets and becoming a truly No. digital appliances.” Samsung is excited about the future. "Inspire the World. as well as producing best-in-class LCDs. and more. and biotechnology. DRAM and SRAM. including health. Vision 2020 As stated in its new motto.custom semiconductors. Partners. Samsung hopes to contribute to a better world and a richer experience for all.” “Partnership.” “Innovative Products. The Samsung Philosophy At Samsung. Samsung’s Values Samsung believe that living by strong values is the key to good business. and give them the resources they need to be the best at what they do. Leaders search for the brightest talent from around the world. The result is that all of Samsung’s products— from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the poSamsungr to enrich lives. At Samsung. people bring this philosophy to life. follow a simple business philosophy: to devote Samsung’s talent and technology to creating superior products and services that contribute to a better global society. And that’s what making a better global society is all about. Change . a company is its people. Samsung’s dedicated to giving Samsung’s people a wealth of opportunities to reach their full potential. People Quite simply. Every day. a rigorous code of conduct and these core values are at the heart of every decision Samsung make. At Samsung. Excellence Everything Samsung do at Samsung is driven by an unyielding passion for excellence —and an unfaltering commitment to develop the best products and services on the market. . anticipating market needs and demands so Samsung can steer Samsung’s company toward long-term success. Everything Samsung do is guided by a moral compass that ensures fairness. Co-prosperity A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where Samsung operate around the globe. respect for all stakeholders and complete transparency.In today’s fast-paced global economy. Integrity Operating in an ethical way is the foundation of Samsung’s business. Samsung set Samsung’s sights on the future. As Samsung have done for 70 years. change is constant and innovation is critical to a company’s survival. " .Organization Structure : Management : "Creativity. By attracting the world's most talented managers and continuously evolving our company's culture to support them. and improve the everyday lives of our customers. create new products and markets. collaboration and excellence are the hallmarks of leadership at Samsung. we foster innovative ideas that advance technology. Corporate Strategy Office (2012~Present) Ju-Hwa Yoon . (SIEL). Samsung India Software Centre (SISC) and SEL India. In his role. Park will oversee the operations of Samsung India Electronics Pvt. Samsung has emerged as a market leader in the fast growing Smartphone market in India and the Company’s market share in Mobiles has grown from 6% in 2008 to over 30% as on date. • Vice Chairman Samsung Electronics. Samsung’s R&D Centers at Noida as well as the Company’s operations in the SAARC Region. Samsung’s R & D Centre at Bangalore. B D Park is the President and CEO of Samsung South West Asia Operations and Managing Director. Oh-Hyun Kwon “Board Of Directors” Gee-Sung Choi • Head. Samsung India Electronics Ltd. Mr. Samsung India Software Operations (SISO). Park is well known within Samsung for his very practical management style. Under Mr. Ltd. Park’s leadership. Mr. innovative channel management and his customer oriented approach.Mr. Yonsei University (2012~Present) Byeong-Gi Lee • Professor of Electrical Engineering. Kim & Chang Law Office (1999~Present) In-Ho Lee • Corporate Advisor.Dong-Min Yoon • Attorney at Law. Seoul National University (1986~Present) . Shinhan Bank (2009~2011) Han-Joong Kim • Professor Emeritus. TFT-LCD/LED. mobile phones etc and the downstream innovations included strategies of horizontally expanding the organization into other countries and markets through which process it has achieved the status of a multinational You must agree that Samsung Innovation is real and they have brought up very innovative products to the market. In electronics. . business analysts and practitioners attributed the success of SEC to its leadership and the ability of its workforce to withstand the impatience exhibited by the organization in promoting innovations by dedicating substantial amount of investments both in physical and human resources and focusing on the emerging role of the LED and mobile telephony products and services (Schein. they have also done well. international upstream and downstream innovations respectively. Domestic upstream and downstream refer to a business strategy of internalizing innovations by vertically integrating the organization and products wherein it focused on a Digital Convergences of its stream of products and services as semi-conductor. The Samsung Innovation has made them compete with companies like Apple and larger players.Samsung Innovation : Samsung today figures in the top list of innovators because of the beliefs of their people about its ability to succeed and not lagging behind when it came to investing resources in future innovations foregoing immediate consumptions. 1992) The process of innovative strategies followed by it could broadly be categorized as upstream and down-stream innovations and further subcategorized into domestic upstream and downstream . Besides. " which promotes environmental awareness in children and enables them to take practical steps to protect Samsung’s ecosystems . Academics and Education Strengthening the minds and fostering the creativity of young people is a primary focus of many of Samsung’s programmes. Samsung launched the Social Contribution Corps to encourage employees to get involved in community service. Samsung has contributed extensively to numerous museums. middle and high schools and the National Students Creativity Olympiad. The Samsung Museum of Modern Art collects preserves and exhibits modern and contemporary art from Korea and abroad. including the United States and France. Samsung also carry out programmes in these areas ateach of Samsung’s eight volunteer centres. Samsung’s current area of focus is on investing in teenagers’ futures. assisting children in low-income families by supporting educational infrastructure. and supporting programmes that encourage family well-being.Social Welfare Samsung lends support to people and their communities in many different ways. Samsung also hosts and supports various cultural events for children and programmes that encourage their early artistic development. Samsung is a major supporter of the Korea Youth Science Olympiad. through support of science education and creative thinking that encourages leadership. the first of its kind in Korea. Culture and Arts Samsung provides support for diverse artistic and cultural activities around the world. Over the years. invites children have fun exploring the world they live in. while the Samsung Children's Museum. . Volunteer Services In 1995. manned by social welfare experts who support the development of employee volunteer programmes. The initiative has since expanded to eight volunteer centres across Korea. and discovering and supporting outstanding students. and each employee donates an average of 10 hours to community-based projects. galleries and exhibits in Korea and in many countries. Samsung’s employees use their expertise and skills to give back to local communities. Samsung has teamed up with the Green Family Movement Association to run a "green school. the country’s most prestigious science competition for junior. aimed at encouraging inventiveness among students from junior to high school levels. Since 2001. Strictly speaking. They changed and dominated the existing mp3 market in five years. they caught up with Motorola. For the cell phone market. The iPhone is also an creative product . this company is not a market creator. Everything Samsung do is guided by Samsung’s focus on the “greening” of management. We’re the leader in delivering innovative eco-friendly products to consumers and are committed to products stewardship throughout the entire life cycle of Samsung’s products. In summary. such as Canon and Sharp. was surpassed by Samsung in less than five years. That’s why Samsung carry out a wide range of environmental activities all around the world. Starting in the middle of 1980s. some Japanese companies. workplaces and communities. Samsung's business pattern is to enter existing markets and catch up with their leaders quickly. In the market of digital TV and LCD. Samsung believe it’s Samsung’s responsibility to do business in a way that enriches Samsung’s planet. they beated Sony only in five years. who started this business earlier than Samsung.At Samsung. but a efficient market follower. For the laser printer market. processes. They created the innovative product. Samsung’s green management policy guides and supports the continuous enhancement of greener environment through all of Samsung’s business activities including product design. their semiconductor business surpassed Japanese competitors and dominated its market only in ten years. Apple is a market creator. iPod. On the other hand. manufacturing process and workplace operations. Eco-Management Framework Centralization and Decentrelization: The product development of Samsung is really fast. products. Samsung's product development pattern is extremely centralized. The appearance of iPhone accelerated its rivals' product development.com http://www. The leading Electronics industry” We are thanking you to study our report.samsung.wikipedia. Regarding Apple's products.even though Samsung and Nokia are making its similar kinds of products. from Chinese production companies. They don't have to ask other suppliers to manufacture the product components.samsung. there is another clear difference between Samsung and Apple. On the other hand. LCD panel.edu . Ironically.com http://www. their own LCD panel.topelectronics. they use Samsung's semiconductor chip and other components such as earphones. etc.com/in/ http://www. their own camera devices and so on. Apple does not have their own factory. Apple outsources manufacturing functions to other companies. What they do for iPhone includes R&D. they use their own semiconductor chip. ADVANTAGES • • • • Strong decision making Fast execution Ability to respond quickly to major issues Low risk of conflicts between parts of the organization. REFERENCES: • • • • • www.org http://www. the company has shown efficient business performance However. When Samsung Electronics produces a new phone.mit. DISADVANTAGES • Sometimes actions are taking more slowly when problematic situations arise below the management level at that time employees can feel alienated or even isolated from management. marketing and design. That is all we want to discuss regarding “Samsung.