Project on Entrepreneurship Opening Of Juice Bar Café INTRODUCTION : FEEL COOL FRESH HEALTHY IN HOT SUMMERS We are planning to open a chain of juice bar in partnership inside the campus of colleges universities of Noida and at IT sectors and MNC at Noida . Served fresh chilled icy pulpy from the fruit extract. Serving healthy and refreshing natural juice provide an alternative for today’s ever more health conscious consumer as well as to every consumers. in summers. Objective of the project 1. To setup a chain of juice corners near college of Noida offices and near hospitals. 2. To get start with domestic idea of juice bar chain with To boost sales and profits, additional items such as sandwiches, salads and healthy snacks can also be added to the menu Rational And Scope Of The Project The main scope of this business is the way more and more people are becoming health conscious and today’s youth is more health conscious about themselves so that’s why there is more opportunity of opening this kind of business. 1 Taking health benefits of consumers 2 hygiene and trendy factor 3 Branding and come after chain like C.C.D Review Of Related Firms In The Industry We haven’t seen such type of bars counters in colleges, offices excluding the road side juice vendors which are lack in hygiene and also with the packed juices containing added flavor and preservatives. TECHNICAL FEASIBILITY A) Description Of The Service The following service is given from the counter or by through the telecommunication which is the platform for the customer for placing the orders to their desk. In people daily busy schedule and work load of their office they can’t manage to take a good food and diet So they can use our telecommunication service through which we will place there order and give them to their desk. Through which our service will make their life like smoothie and healthy. B) Service Specification • The primary element of the service is on the counter which is the right platform to place the order • The service is also connected with calling they can dial our no to place their order • Customer will have a range of choice of juice to choose from our menu • Juice by them how and what fruit they want in it adding by their taste • We will be providing a better an other healthy snacks with the juice • Placing an order, by telecommunication we will give them a fast service • To place an order you just have to give us a call or come to the counter • Our tele servicer will be given within the 3 km of the area C) Mechanical Chemical And Physical Properties Of the Service • Mechanical: in mechanical property we • • will be using juicers ,refrigerator crushers, ice crushers etc Chemical: we will not be using any form of chemical product or add any flavors so to keep our juice pure and healthy Physical properties: we will have a small piece of land in college campus in which we will construct a hut with the help of bamboos and wood with small counter we will have D) As the life has become very advanced nowadays people are seeking for instant deliveries. So, our aim is to fulfill their priorities which is also our priority. We will provide them good and instance service which help them to have a good health • Choice : Customer are not limited to one single offering, they can pick their favorite Juice in any season According to their demand • Convenience : Our menus are constantly updated, and instantly informed the customer with their price for the convenience to seek there best order • Service : As soon as the order is placed he will confirmed about their order with time of reach, and we try to make our order before the given time Uses Of The Product E) Service Process • Customer Will Call And Order Or Come At The Counter • Customer Will Place The Order • Order Will BE Received By The Employee • As Soon As We Received The Order Delivery Will Be Done soon And Payment Will Be Done On Delivery F) Juice counter doesn’t require a huge space it can be set up in a small are , we need 700 square feet area to set up our counter Plant Size 1. Service Schedule : In one month offices : 24 *7 in hospital : Office hour in colleges n 2. Selection Of Equipment • Computer : the total requirement • • will be of one computers which will be kept for billing n stock purpose Telephone: 1 telephone will be require to complete the counters. This will be add on to the counters which will help in receiving calls from the customers Vice-Versa. Inverter : an inverter is a backup power which helps in keeping the work going My counter service is accessible through telecommunication or from the counter directly. G) Service location H) Plant layout Design The counter service we are heading doesn’t require any plant. I) Estimate Of The Work Force Required The work force required to cater to the fulfillment of the business consist of 4 people. They will be assigned work in different department. One person will be managing the counter as well as receiving the calls from the customers. Two people for the secretion of juice and other one people will be looking after the maintenance and delivery. J)Type of Waste To be Disposed This business does not involve any chemical activity, the waste can be used as an organic manure. As green manure. K) Power Requirement This business require electricity as well as water but with it we are using manual equipments also Over all production cost depend upon the order which we receive from the customer the average production cost will be. L) Estimate Of Production Cost OF Product Basis calculation: according per day • • • • • • • Uses of raw material fruits 7,000 Sweetener 500 Milk 300 Crushed Dry fruits 300 Employee charges on per day 200 Electricity according to unit used 200 miscellaneous expenses 300 Total 8,800 MARKET FEASIBILITY a) Market Description Market structure mainly consist of two basic things firstly the crowd of the people and area where we are opening our enterprise • And number of customer preferring home delivery(hygiene is maintained) • Method of Transportation Transportation facility is required during the urgency of goods or delivery to the customer b) c) Rate of Transport For home delivery to customers and for transportation of goods we be using our own vehicle so it will be going to cost 3000 per month which include fuel for the vehicle. d) Channel of Distribution Channel of distribution Comprises of order, the order taken on the counters and then forwarding to the customers through home delivery our menu with there orders. e) General Trade Practice This trade require lots of punctuality during the delivery as it helps in increasing the goodwill of enterprise and which will help in gaining confidence of the customers in future. f)Analysis of Past and Present Demand Fresh juice in colleges, offices is new in concern where people can come and enjoy the fresh and healthy diet In comparison with packed juices and cold drinks g) Quantity value of Consumption Juices may come on large and medium packs of mugs with variety of fruit, vegetable juices in decorative way with different prices of juices and smoothies. h) Major Users of the Service The major chunk of users of our service would comprise of office goers, student and health conscious people, and also with the people who usually miss there meal due to work etc. i) Quality and Marketing Practice of competitors The competitor we will face mainly with road side vendors and with packed juices of different brands like Real Fruit Juice (Dabur India), Pulpy Orange (Coca Cola), Tropicana juices, etc. with their prices and trust. FINANCIAL FEASIBILITY a) Fixed capital: S.N o. 1 2 Particulars Counter and basic structure set up Computers, printer and billing machine, Telephone Connection Furniture Juicers equipment refrigerators Power backup(gen set/invertors)electricity Total Amount (in Rs.) 20,000 35,000 3 4 5 10,000 70,000 25,000+2,000 1,620,00 b) Working capital: (For the 1st month) S.N o. 1 2 Particulars Electricity Rent Amount (in Rs.) 6,000 10,000 3 4 5 Employees salary 4 Menu card , delivery card , Sweeper Salary 2,40,000 2,000 1,000 6 7 8 TELEPHONE Bill Miscellaneous Repair and renewal Total 2,000 9,000 5000 2,75,000 For the 2nd month) S.N o. 1 2 3 4 Particulars Electricity Rent Employees salary 4 Menu card , delivery card , Amount (in Rs.) 6,000 10,000 2,40,000 2,000 5 Sweeper Salary 1,000 6 7 8 TELEPHONE Bill Miscellaneous Repair and renewal Total 2,000 9,000 5000 2,75,000 For the 3rd month) S.N o. 1 2 3 4 5 Particulars Electricity Rent Employees salary 4 Menu card , delivery card , Sweeper Salary Amount (in Rs.) 6,000 10,000 2,40,000 2,000 1,000 6 7 8 TELEPHONE Bill Miscellaneous Repair and renewal Total 2,000 9,000 5000 2,75,000 c) Statement of Total Project Cost S.No 1 2 particulars Capital cost of the project Working capital requirement Total Amount 1,620,00 8,25,000 9,87,000 d) Initial capital Requirement S.No 1 Particulars computers Amount (Rs) 35,000 2 3 4 5 6 furniture’s Telephone connection Power Backup Juicers refrigerator equipment Working capital for 3 months Total 10,000 2,000 25,000 70,000 9,87,000 11,29,000 e) Cost Of Running Per Year S.no Particular 1 2 3 4 5 1st year 2nd year 3rd year 0 0 2,25 0 5,60 0 6,00 0 0 0 7,00 5 4,48 11,20 90 0 2,02 0 8,96 81 Depreciation juicers 14,00 refrigerators equipment 0 20% Depreciation on furniture’s 1,00 10% 0 Depreciation on Genset 10% 2,50 0 Depreciation computer 20% 7,00 0 Recurring expense 5,00 0 Total 0 29,50 0 2,595 5 23,27 f) Total investment with breakeven point S.No 1 2 3 4 5 Particulars Juicers refrigerator equipment Computers billing machine Furniture’s Power backup (inverter/genset) Working capital for 3 months Total Amount (RS) 70000 35000 10000 25000 8,25,000 965000 Enterpnureship SUBMITTED BY: Sushant Rana Susil Gogoi Satpal Yadav SUBMITTED TO: Mrs Sandhya Agarwal ASIAN BUSINESS SCHOOL MARWAH STUDIOS COMPLEX II PLOT A2 , SECTOR 125 NOIDA - 201303 DELHI NCR , INDIA ACKNOWLEDGEMENT Through this acknowledgement I express my sincere gratitude towards all those people who helped me in this project, which I have been learning and experience about this project. It was the light of there knowledge under the guidance which my dissertation has been successfully completed. I owe everything in this life to my parents who are a constant source of inspiration and pillars of support. TABLE OF CONTENTS 1 .Introduction 2 .Objective of the project 2.1) Rational and Scope Of the project 2.2) Review of related firms in the industry 3. Technical Feasibility 3.1) Description of the service 3.2) Service Specification 3.3) Mechanical, Chemical and Physical Properties of the service 3.4) USES of the product (*) Choice (* ) Convenience (*)Service (*)Speed, Comfort & Reliability 3.5) Service Process 3.6) Alternative Service Process 3.7) Justification for the adoption of selected process 3.8) Plant Size (*) Service Schedule 3.9) Selection of equipments 3.2.1) Service location 3.2.2) Production Layout Design 3.2.3) Cost of development of website 3.2.4) Estimate of the Workforce Required 3.2.4) Type of waste to be disposed 3.2.5) Power requirement 3.2.6) Estimate of production cost of product 4) Market Feasibility 4.1) Market description 4.2) Method of transportation 4.3) Rates of transportation 4.4) Channels of distribution 4.5) General trade practices 4.6) Analysis of past and present demand 4.7) Quantity value of consumption 4.8) Major users of the service 4.9) Quantity and marketing practices of competition 5) Financial Feasibility 5.1) Fixed Capital 5.2) Working Capital (for 1st month) (for 2nd month) ( for 3rd month) 5.3) Statement of total project cost 5.4) initial capital requirement 5.5) cost of running per year 5.6) Total investment with breakeven point 6) Conclusion & summary SUMMARY The project is about bringing a new chain of business juice stalls along with providing the customers with fresh and healthy juice. We have targeted the college students, office employees, and crowd in hospitals. So at first we are going to setup our stalls near those places. As Noida-NCR falls under a zone where there is extreme temperatures so there is no question against the success of the product. We will provide them with fresh juice in a hygienic environment. CONCLUSION After finding out the various technical, market and financial feasibilities for setting up juice bar it is evident that the concept is feasible and can be implemented in real world. The technical feasibility shows that less amount of initial set up is required for the business, however a wide advertisement program throughout the first year . need to maintain If our project did well and we got good response from the customers, the business can be extended to other cities also.