11/9/2016Reliance Jio’s Marketing Strategy and Case Study CHANDIGARH NO.1 Digital Marketing Institute Admissions on 1st come 1st basis Lowest Fee, Limited Seats Available! Book a Free Demo Class Call Us for more details: +91 9878 375 376, +91 9915 337 448 Address: SCO 54-55, 3rd Floor, Sector 34-A, Chandigarh, [email protected] Home » Reliance Jio’s Marketing Strategy and Case Study Reliance Jio’s Marketing Strategy and Case Study Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, o៛�ering broadband services, applications, smart devices, and mobile telephony facilities. Its o៛�erings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications. http://www.ciim.in/reliancejiosmarketingstrategycasestudy 1/5 Maybe that’s something to keep in mind before switching. so starting from the 500 rupees a month plans to more. in the long run.11/9/2016 Reliance Jio’s Marketing Strategy and Case Study Jio customer acquisition Plan Jio has appointed 50 customer acquisition and relationship managers who are hiring teams that will target to sign up 1 million users each in the �rst two months. So essentially. you’d end up buying 13 packs a year and not 12. What’s absolutely free? With every Reliance Jio sim.in/reliancejiosmarketingstrategycasestudy 2/5 . Mukesh also said Reliance is going to charge 1/10thof the standard in telecommunications charges. All packs work for 28 days. This universal truth helps establish a new industry norm in reliance’s policies. What’s reliance’s strategy behind this? Mukehs Ambani �nally acknowledges the universal truth – globally consumers pay for either calls and texts. you get: Unlimited texts. The real brilliant pricing starts from the 500 rupees a month plans. But that’s the norm with all other brands too. you get absolutely free: Unlimited voice calls. http://www. regardless of the package you buy. said the person cited earlier. The company wants to get to 100 million users in 100 days. Reliance has a naughty network resulting in weak signals and call drops. local or STD Absolutely no such thing as “roaming” or charges of roaming – same prices throughout India Reliance Jio apps which will also free sur�ng of movies music and live TV free till December 2017 What else is extremely exciting about the plans? If you opt for any plan above the base one. Here are few things you need to look out for: Essentially the starter 150 rupees a month pack is good. to any number at all. not 31 days. which is 150. local or STD Unlimited high speed night time 4G usage Students get an additional 25% data usage if they register their sim card on a student ID What’s the catch here? There are obviously some catches and marked terms and conditions for everything that seems too good to be true. or data – they don’t pay for both. but not marvelously great.ciim. even the cheapest one. chairman of India’s largest carrier Bharti. therefore helping Jio derive high returns. Single-device country The prices of LYF handsets have been determined considering that India is soon becoming a country http://www. India’s richest person.” not accounting for the payment for the spectrum pacts. The industrial group owns more than 99 percent of the a៝�liate. 4. These sections of the market are being targeted by o៛�ering all services at reasonable prices. without saying how it would spend the money.in/reliancejiosmarketingstrategycasestudy 3/5 . is plowing more money into the wireless business as he prepares to shake up the country’s crowded. the India-based company said in an exchange �ling late Monday. jIO Competitive pricing Jio 4G data services are not intended to lure only the high-end customers but also focus on the low to mid range segments. 11 report by CLSA. in the world’s second-largest mobile phone market.ciim. had said Jio’s entry will shake up the sector and trigger consolidation..2 billion) into its wireless unit as it prepares to take on peers such as Bharti Airtel Ltd. Joint Chief Financial O៝�cer Srikanth Venkatachari told reporters. Reliance Jio is expected to get 80 million subscribers by March 2018.000 which provides maximum o៛� take.” Billionaire Sunil Mittal. adding Reliance Communications hasn’t been paid anything for the spectrum agreements yet. indebted industry by introducing fourth-generation wireless services through Jio. Jio’s capital expenditure now is “above 1 trillion rupees. plans to inject about 150 billion rupees ($2. will issue 15 billion new shares at 10 rupees each to existing shareholders. The unit. Mukesh Ambani’s Plan for JIO Billionaire Mukesh Ambani’s Reliance Industries Ltd.11/9/2016 Reliance Jio’s Marketing Strategy and Case Study If you try to trick the system by tethering using a hack on your smartphone beyond your usage allowance of tethering. “escalating the competition and impacting realisations. according to a Jan. with more than half churning out of the top three operators. according to its 2015 annual report. Jio could evaluate options for sharing and trading airwaves with smaller carriers. and if Reliance �nds out. The Reliance unit has been buying spectrum since 2010 under a plan to return this quarter to a market that now has more than 1 billion mobile subscribers.000 to Rs 19. LYF smart phones are priced between Rs. you could not only face legal action but also be banned from Reliance’s networks for life. Thakur said. Reliance Jio Infocomm Ltd. Ambani. Jio Play The Jio Play content streaming service allows users to conveniently catch up on their favorite TV shows. television shows. advanced technology. to reading books. Recently. An additional 500. playing games. the smart phone is becoming an all-encompassing device.in/reliancejiosmarketingstrategycasestudy 4/5 . applications.11/9/2016 Reliance Jio’s Marketing Strategy and Case Study where smart phone users prefer to perform most tasks on their cellular devices. Reliance’s stake Titled as the biggest bet made in the telecom industry. The company has also invested in 500. everything will be checked. It’s o៛�erings range from a wide library of recorded and live music programs. The company’s e-health services are currently being tested there. and re-checked in order to eliminate all glitches and create a seamless experience. Jio Money and Jio Play are among the most popular Jio applications. E-health services Reliance Jio has recently entered into an association with a public health center in Punjab. sports programs to movies. and Navi Mumbai. watching movies.000 sq. The goal is to create a platform wherein video calls can enable both medical examination and diagnosis of patients.ciim. and mobile telephony facilities. the parent company – Reliance Industries Limited (RIL) has invested more than $ 22 billion in Jio. A source stated that prior to the commercial launch.ft of area will also become operational for the same prior to the http://www. Jio services Jio aims at creating an entire digital ecosystem. and the widest accession of optical �ber network in the country. Infrastructural support Reliance Jio is equipped to o៛�er data plans operating at speeds of 8 to 10 MBPS. It allows uninterrupted entertainment without bu៛�ering videos and also provides a seven-day back-up of shows.000 sq.ft of data centers which are currently functioning in Noida. From keeping a track of the latest news. smart devices. o៛�ering broadband services. This investment helps Jio provide high-quality services due to its extensive 4G spectrum. This very reason is the motivation behind Reliance Jio’s attempt at creating a៛�ordable handsets and services that meet high-quality standards. Reliance Jio launched LYF WIND 1 which is one of the best mobile under 10000 under the LYF brand. Nagpur. 11/9/2016 Reliance Jio’s Marketing Strategy and Case Study commercial launch. Reliance Jio Success Story http://www. These centers not only aid e៝�cient storage of data but also act as servers for Jio applications. Reliance Jio’s commercial launch is much awaited.in/reliancejiosmarketingstrategycasestudy 5/5 . Reliance Jio Plan and Pricing.ciim. according to data by Counterpoint Research. The �fth-largest smart phone provider in India (within the �rst quarter after its launch). Best Learning Topics: Reliance Launching Cab Taxi Service – OLA Uber Cab What is Digital India Concept? Why VCs are investing in Flipkart? Ola Cabs Business Strategy – Case Study Case Study of Gaurav Bains – Digital Marketing Student Top Search: Reliance Jio Marketing Strategy 2017.
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