ORGANISATION STUDY AT COIR FED LTD, ALAPPUZHAA Project report submitted to the Mahatma Gandhi University in Partial fulfillment of the requirements for the award of the Degree of Master of Business Administration By RAJEENA.S Under the Guidance of Mrs: Jolly David Faculty of Commerce SREE NARAYANA COLLEGE OF TECHNOLOGY AND RESEARCH CENTRE, KARUNAGAPALLY, KOLLAM 2009 DECLARATION I RAJEENA here by declare that the ORGANIZATIONAL STUDY AT “COIRFED LTD ALAPPUZHA” submitted in a partial fulfillment of the award of the Master Of Business Administration Degree of the Mahatma Gandhi University, Kottayam has been carried out by me under the guidance and supervision of Mrs:Jolly David, Faculty of SREE NARAYANA COLLEGE OF TECHNOLOGY AND RESEARCH CENTRE, KARUNAGAPALLY RAJEENA.S Place Karunagapally. 2 ACKNOWLEDGEMENT First and formost, I thank the God for sustaining the enthusiasm with which plunged into this endeavor. I express my deep gratitude and sincere thanks to personnel manager, for providing me and opportunity to do my project in Coirfed in prescribed time. I am deeply indebted to my guide Mr: Sanjay for giving me the persuasion to do the project in his esteemed concern and also for his valuable guidance, timely advice and words of encouragement. I also express my sincere thanks to all person who spend their valuable time giving suitable guidance and sharing their experienced with me. I express my gratitude to Mrs: Jolly David, Faculty of Sree Narayana College Of Technology and Researach centre for her valuable guidance and supervision for completing this report. Rajeena.S CERTIFICATE This is to certify that this organization study report. Jolly David Faculty of Commerce Sree Narayana College of Technology and Research Centre Karunagapally Place: Karunagapally Date: . submitted in partial fulfillment of the requirement for the award of the degree of Master of Business Administration to Mahatma Gandhi University is a bonafide record of SUMMER INTERNSHIP TRAINING undergone by Rajeena. Jolly David Mrs.S at COIRFED ALAPUZHA LTD and preparer under my guidance of Mrs. production department. Chapter three consists of company profile. problems in coir industry. National scenario of coir industry. methods used for collecting data and limitations. Chapter six includes swot analysis of the firm Chapter seven consists of finding. finance department. scope of study. objectives.CHAPTERIZATION Chapter one consists of introduction objectives. electronic data processing department. suggestions and conclusion . organization chart Chapter four includes Product profile Chapter five consists of functional area of organisition. Chapter two includes Industry Profile. marketing department. kerala scenario of coir industry and coir industry of Future. CHAPTER 1 INTRODUCTION . which is extracted from the husk of the coconut. Door mats. Rugs etc in the domestic aswell as international market invites applications for dealership in all major towns and cities in the country to create a wide domestic network . The basic raw material of the industry is the coconut husk. the fibrous outer covering of the fruit of the coconut plan.Coir industry is one of the most important agro .Coir is the natural fibre. Coir industry has been source of employment and income for the people of kerala from time immemorial. The Kerala State Coir Corporation Ltd is a premier instution of the Government of kerala. established in 1969 and engaged in manufacture and sale of Floor coverings. The Indian coir industry has a history and tradition that dates back to the middle of the 19th century.based employment oriented traditional industries in India. ` OBJECTIVES OF STUDY To study the organization structure of the company To study about the coir industry. To fulfill the requirements of curriculum. To analyze the present position of the company. To analyze the relationship between employers and employee of the company. To provide the practical side of the management. SCOPE OF STUDY The project aims to study the overall organization structure. It helps to understand the manner in which various tasks and activities are assigned to different people and departments , the man in which separate activities are co-ordinated the power, status and hierarchical policies relationships and within the organization the planned and formalized ,producing controls that guide the activity and relationships and the flow of information and communication network. Organisational study provides an insign into the fascinating world of management study DESIGN OF STUDY RESEARCH OF STUDY RESEARCH DESIGN A research is a plan of the proposed research work. It is a systematic self critical enquiry .The research design 9 METHODOLOGY is simply a specific presentation of the various steps in the process of research. METHODS COLLECTION OF DATA DATA PROCESSING For the better completion of the organization study is essential to have effective and efficient data.Otherwise the study become useless. Data are raw facts which are meaningless which may include both primary and secondary data.For conducting the organization study at coir fed alappuzha the researcher made use of both primary and secondary data. PRIMARY DATA Primary data are those data which are collected by the investigator for the first time. It is fresh in nature and is specially designed to fulfill the requirement of the problem in hand. For 10 This study requires primary as well as secondary. The coir fed was taken as the subject base of this study. effort etc………and it include. direct observation. SECONDARY DATA These include the data which are not collected by the investigator for the first time. Magazines and government publications Quality manual Brochures Inter research methodology Research methodology is the way to solve research problem. It may be understood as a science of low research is alone scientifically. 11 . It needs less time and money. interviews.collecting the primary data are. The limitation of ratio analysis is also applicable in this study 12 . The study is limited to a period of 5 years from 97-98 to 01-02. It will affect the entire study. The study is based on secondary data. The financial statements cannot reveal true information so the data is as reliable as primary data.LIMITATIONS OF THE STUDY Time available for the project work is limited. CHAPTER 2 INDUSTRY PROFILE 13 . the yarn spinning sector 3.5lakhs workers being members of the primary coir co-operatives 1. the export sector .Indian coir industry is in important cottage industry contributing significantly to the economy of the major age industry coconut growing state and union territories The coir sector has a strong co-operative footing with nearly 2. the products manufacturing sector 4. The husk recting and fiber extraction sector 2. 5 lakhs persons. door mats. A part from India.NATIONAL SCENARIO OF COIR INDUSTRY Indian account for more than 80% of the world production fiber coir industry employees more than 5. The kerala state coir co-operation ltd is a premier institution of the government of kerala establishment in 1969 and engaged in manufacture and sale of floor coverings. rugs etc. srilanka. Majority of them are women from rural areas belonging to the economically weaker section of the society. Nearly 80% of the coir workers are in the extractions and spinning section. in the domestic as well as international market invites applications for dealership in all major town and cities in the country create a wild domestic network . is the other coir producing countries in the world. Thailand .Indonesia etc. the coir industry still remains as backward one . COIR THE FUTURE The various measures envisaged under the kerala govt’s integrated coir development project is expected to increase the production of untreated fiber in the northern districts of kerala. Besides earns foreign exchange of over 300 crore per year with a potential for phenomenon growth. The fiber availability would. It is the most important employment generation among traditional industry in the state employing around 3.50000 tonnes. It accounts for more than 75% of the total production.83lakhs of which over 76% are women.KERALA SCENARIO OF COIR INDUSTRY Coir industry occupies a unique place among the rural traditional cottage industries in India. therefore be substantially improved in the years a head making substantial exportable surplus . Inspite of concerted efforts of the state and central government. due to the completion from products of other national as well as synthetic fibers both in domestic and international markets. The state of kerala also known as the land of coconut in the largest producer of coir in India. The long term strategy of the coir board is for production of coir fiber to go up to 5 lakh tonnes by 2010 from the present level if 2. PRICE REDUCTION IN THE DOMESTIC MARKET Products from kerala are facing a stiff competion from the products of tamilnadu. orissa.of raw material and finished products after catering to the domestic requirements. Karnataka. PROBLEMS IN THE INDUSTRY 1. Andhrapradesh in the domestic market where the raw materials and the production cost are cheaper when compared to kerala also non availability of the fiber and high cost of production made the competition more intense the only way to handle this situation is to make low priced products with good quality. 2. STOPPAGE OF REBATES MEP ETC The stoppage of mep of rebate scheme by the government of India ha also contributed considerably . All these reasons made the industry in weaker position. especially in the co-operative societies. .TRADINESS IN THE FOREIGN MARKET Products made from synthetic fibers and other natural fibers like jute sisal made major threats for coir industry also the elimination of minimum export price badly affect the industry. because of the impracticable conditions and limitations of specific purpose for utilization stipulated by the govt of India 3.the present situation of the coir industry. CHAPTER 3 COMPANY PROFILE . Its commercial production was started on December 28th 1979. The main motive of coir fed is to undertake manufacture and trading of coir product. kollam. It was registered under the cooperative act 1969 Based on the coir capital allapuzha coir fed is apex federation of 600 odd coir cooperatives. A string of regional offices and national .Kerala. Finding it ready market in the farthest corners of the world. Providing gainful employment to 4lakh directly and as many as 20lakhs indirectly Coir fed is fully owned govt undertaking company in kerala. A true product of kerala its magical textures and natural properties are brought to life in the hands of master craftsman. It is incorporated on December 27th 1979. and allepey with the head office at the coir capital allapuzha. The primary objective of coir fed is to develop or promote the working of co-operative societies. And coir produced from the husk of coconut has made it an invaluable treasure of the land. in the process nurturing and nourishing a craftsmanship that involved over the years. FORMATION Kerala State Cooperative Coir Marketing Federation Limited no679 was formed on 27thoctober 1979 by amalgamating the four central cooperative societies at Cochin Kozhikode. since of time has been a land blessed with the bounty of coconuts. Fiber and coir are purchased from co-operative societies and marketed from coir fed. It is a biodegradable environment friendly and echo proof it helps to retain the natural warmth of the body. It has some winning advantages too. Coir is not just a natural product. Coir products are within a reach and its fair pricing policy has made it even more. A wide range of coir products are exported to the highly quality conscious market of European Union.network of over 100 showrooms ensures that for the lovers of things natural and beautiful. . the touch of coir fiber on the soles of the feet improves blood circulation too. the United States and so on. Coir fed plays a stroller in finding markets yet untapped and promoting new business opportunities. To know the progress of the firm. L OCATION OF COIRFED Coir fed is situated at the coir capital Allapuzha. The Main Objectives Are. 1. It aims better employment opportunities. 7. a land blessed with bounty of coconuts and inland waterways. To study the operational efficiency of the coir fed. To study the liquidity position of the coir 2. It aims to provide an enabling environment for the growth of the coir industry. 5. 3. The ability of skilled labors availability of raw materials and enviable craftsman ship had led to the shifting centers of coir products manufacturing to the coast of Alappuzha. 4. It helps to avoid harmful rivalry among primary society. Raising of funds for the business.. 8. To fix fair requirement price for all coir and altered products coir yarn/ coir fiber manufactured in coir industry. This organasation was formed with a view to help the people working in the coir industry. .OBJECTIVES OF COIR FED Coir fed is not a profit motive organasation. 6. remuneration and living standards of coir workers. Trissur Ananthapuram. COIR FED UNITS • Rubberized coir product unit (RCP) • Rubber backing unit (RB) • Rubber backed car mats. Formalisation is the important aspects of structure.ordinate. FUNCTIONING OF COIR FED Govt of kerala promotes coir fed and director board governs it since it is the Apex federation of primary societies. The purchase price of the product from the primary societies is fixed based on the cost of production. Coir fed is responsible for the procurement and marketing of coir products produced by the primary societies. kozhicode Thumpur. sales and marketing out these 100 showrooms 44 are own showrooms and56 are agency showrooms. tiles unit(RBCM) • Defibering units Mampatta.ORGANISATION STRUCTURE Organisational structure is the formal decision making frame work by which job tasks are decided. It is the official organizational structure conceived and built by top management. grouped and co. There no direct sales from the head office coir fed set up 100 showrooms and 4 regional offices for the procurement.Kozhicode . Thavam. malappuram . kannur Vandoor. It includes present. WORKING PATTERN The coir fed after its formation has taken up the tremendous responsibility of procuring the entire products from the primary societies and marketing these products. The pricing committee fixes the price of products based on the cost of production. The payments for the societies are made through the regional offices. Managing directors and other members from board of members. The products are stocked in the coir fed go downs and distributed to various showrooms.MANAGEMENT The board of directors consisting of 21 members’ management of coir fed . vice president. and director of coir development. The board of directors selects an executives committee of 7 members. The board of directors meets at least once in three months and executives committee meets at least once every month. government nominees and nominees from primary societies. It consists of president Vice president. . Central B ank. It has a well established pattern of administrative system. The main institutions providing financial assistance are NABARD. Also assistance from government in the forms of loans.WORKING CAPITAL The working capital consists of 98% share position to government of kerala and 2% to the primary societies. subsidies contribute to the functioning of coir fed. For its elegant functioning coir fed have establishing marketing. financing.Kerala State Cooperative Bank. personnel and administration. production and electronic data processing units. ADMINISTRATION SYSTEM The unorganized coir workers are not able to market their products effectively. Coir fed is an organization responsible for the marketing of coir products produced by the primary societies. . District cooperative bank etc. ORGANISATION CHART BOARD OF DIRECTORS MANAGING DIRECTOR GENERAL MANAGER FINANCE MANAGER DEPUTY FINANCE MANAGER MARKETING MANAGER DEPUTY MARKETING MANAGER SENIOR SUPERINTEND JUNIOR SUPERINTEND PERSONNEL MANAGER SENIOR SUPERINTEND JUNIOR SUPERINTEND SENIOR ASSISTANT JUNIOR ASSISTANT WORKS MANAGER PLANT ENGINEER CHEMIST MACHINE OPERATOR MACHINE ASSISTANT FURNISHING WORKER MATERIAL MANAGER ASSISTANT FM U DC ASSISTANT FINANCE MANAGER FINANCIAL ACCOUNTANT SUPERITEND LDC SENIOR ASSISTANT UDC UDC JUNIOR ASSISTANT LDC LDC UDC LDC . CHAPTER 4 PRODUCT PROFILE 28 . aratory and vycome. using their traditional skill tharippu make the best in anjenjo. They are available in natural bleached and solid colors.FASCINATING THE WORLD PRODUCT 1. coir fed specializes in the finest varieties.These is manufactured by the same techniques as that of mourzouks. The coir fiber is plenty in the state itself. in woven patterns or printed designs are specifically produced for overseas market. The raw material for coir matting is coir fiber. but for the difference in the thickness and number of the wrap stands.Coir rugs can be in natural palm color of the fiber or in different shades. stairs corridors wall paneling and ceiling lines.CARPETS Coir carpets are commonly known as “Aleppycarpets”. 3.The skilled workers. Mourzouks and carnatic pile 29 . COIR RUGS Coir matting cuts to specified length and suitably finished are marketed as “coir rugs” .COIR YARN The largest supplier of quality coir yarn.COIR MATTING Coir matting makes the ideal furnishing floors. 4. 2. perfect for all interiors.CAR MATS To insulate the interior of vehicle from the noise. Carnatic pile carpets are available in strips molded and solid designs. there is no alternative to coir mats. these car mats are extremely handy.And mixed with a wide palette of colours .carpets intricate. The rubberized coir mattress is a natural remedy for ailing backs. heat and pollution of its engine. RUBBERISED PRODUCTS Rubberized coir is the wonder product born out of magical properties of two of nature’s finest gifts. A wide range of coir pattern is available. The 30 . which are very dense and highly durable.COIR TILE Coir tiles are innovative designs that gives you looks of a titled floor with the natural goodness of coir.Available with or without rubber 7. climates.rubber and coir. 5. Geometric or floral designs can be woven on the mourzouks. And very easy to maintain through all backing. 6.Cut to fit the latest models.the choice is virtually limitless. MATS Coir mats is an exemplary comfort materialacepted in the market for its functional utility and fitness for the purpose. Reversible nonbrush sinned mats (SR/SA) made with coir braids. This requires 10-12 months of anaerobic ferment Fiber mats (fm) are available in stenciled or inlaid designs and any number of made to order designs .The elegant carnatic mats (vc8/c1) are a combinations of jute and coir.either in single /double chain are another popular variety. the husks are processed by various retting techniques generally in ponds of brackish water for (three to six months) or in back waters or lagoons.cushions which can be folded are available in different varieties like coir cushions and steel chair cushions etc…… 9. the attractive but economical road mats (bravura) made from bleach/vycome yarn. The brushing qualities of coir door mats and their ability to keep the dirt away makes the products a unique one.The traditional of fibers from the husk is a laboratories and time consuming process after separating the nuts. Green mats (BC/VC) are made of coir rope. 31 . with designs that are in laid or stenciled.And finally.Non brush mesh mats (mra/mba)are available in natural bleached and multi-co lour opinions. Hollander mats CRC [AC] have rubber effect on both sides available with woven designs . Several field experiments has established the efficiency of geo textiles.COIR GEO-TEX It is a natural coir fiber. The accumulation of the pith in the premises of the coir industry has become a grave problem. 11. They are also used in road construction. It holds in lace and prevents soil erosion. a soil erosion control slope stabilization and soil conversion. spin into coir yarn. Coir geo textiles are biodegradable and are well suited to the world demand for an eco friendly product.MISCELLANEOUS 32 . After the separation of fiber 70% husks remains waste pith. landscaping. Most of the research efforts have been concentrated to make it as a raw material for another industrial use.10. COIR PITH Extraction of fiber from coconut husks the major industrial activity in the coconut growing parts of our country. It is then woven into coir geo textiles. 12. desert control and variety of forestry uses. To those aesthetically inclined these are the ficoir products. Little trinkets in unusual designs. for unusual purposes. 33 . CHAPTER 5 DEPARTMENT PROFILE 34 . purchase register. Making Department 4. Personal Department 5. sales register. Production department 3. It is primary concerned with the organization departmentation based on the function. flexible and administrative units. assets register. FINANCE DEPARTMENT Finance is the life blood of the every business activity. general ledger sundry debtor & creditor. It is one of the functions that every financial dealings of business on the basis of an accounting plan is revealed and is known as book keeping. According to LA ALLEN departmentation is the means of deciding a large and monolith organization into smaller. Finance Department 2. bankbook. The organization structure should decide and group the activities of an enterprise that they contribute most effectively and efficiently to the attainment of enterprise purpose. cashbook.FUNCTIONAL DEPATMENTS An organization structure refers to the machine through which management works to accomplish its objects. 35 . The coir fed maintains the day book. On the basis of function following are the departments of the coir fed 1. Electronic Data Processing Department 1. Sales register is used for recording sales goods only. purchase register is used for recording purchase goods only.The daybook maintain for recording of day to day transaction. Bankbook maintained for recording receipts of payments through Lt and by book. depreciation for the period current year. year 36 . Maintenance of assets register is necessary for arriving the total assets. addition and deletion. Cash book is used for record collection. etc from state and central government recognized organization 37 . Similarity purchase is mainly coir yarn and products from large number of socities spread all over the state.General ledger maintaining for recording expense and incomes. It requires maintenance of detailed separate accounts. national cooperative development cooperation and other financial agencies 3) Donation. separate register is required for its purchase as well as debtor and creditor FUNCTION S FINANCE DEPARTMENT • Creating • Maintaining • Controlling • Working capital SOURCE OF FUND 1) Issuing share and taking annual subscription or contribution from members 2) Taking loans and advances from government cooperative financial agencies. Since coir fed is following its activities through agency or showroom system. subsidies. grants. 86lakhs was obtained as stock liquidation and mda. 38 . 50lakhs rupees were obtained as share capital. PRICE FLUCTUATION FUND 40lakhs rupees were obtained other financial assistances Rs252.90lakhs.SHARE CAPITAL During the year 1998-1999-rs275lakhs allowed by govt The share capital from the govt is Rs1382. FINANCIAL DEPARTMENT CHART Finance Manager Assistance Finance Manager Junior Accountant Senior Accountant L D Clerk U D Clerk 39 . Decorticated fiber or De fiber 40 . It is an integral part of working capital management in the trade of between profitatability and risk.WORKING CAPITAL It is concerned with the management of current assets. The head of the department is the works manager. district cooperative bank etc. PRODUCTION DEPARTMENT Production is the conversion of raw materials into finished products.e: it does not invest sufficient funds in Current assets it mats become illiquid and consequently may not have the ability to meet its current obligations and thus invites the risk of bankruptcy The working capitals of coir fed are obtained in the form of loan from NABARD. RAW MATERIALS These are mainly two types of raw materials namely:1. state cooperative bank. The production department in coir fed is known as RCP {Rubberized Coir Product} it gives all answer about the raw materials and finished products. If the firm does not have adequate working capital i. It has production unit and an administrator using work manager controls both the departments. Share from govt and primary society also from a plant of working capital 2. After this cutting process takes place the vulcanized foam takes place. The sheets are cut into pieces according to the required length known as flees. The waste obtained from the cutting process is known as comings and they are reprocessed in waste breaker. Bristle fiber is long and soft and lighter in co lour. Both these are used in 50-50%ratio. 41 . The vulcanized foam is cut into necessary item by bandsaw machine. When it goes through heat chamber it gets dry. Latex is spread on that feeds. At tame 20 mattresses can be vulcanized. After this process vulcanizing process take place 120degree Celsius is required for this process. 35minutes is required.2. The raw material to coir fed is collected from pollachi and Thenkasi. For pressing 120 degrees Celsius is used for pressing of inch to minutes is required. For 2 inches. Bristle combed fiber or Bc fiber Decoricated fibers are shorter and thicker and darker in co lour. PRODUCTION PROCESS The basic raw materials used are a raw fiber. The fiber is feed in the feeder conveyor of sheet forming machine. These ropes are passed through untwisting machine and rope is UN twisted. The thick foams are sprayed with latex. The flees are present in hydraulic press. The fiber is at first passed through spinning curling machine and made into ropes. 15% of fiber is obtained from waste breaker is added to fresh fiber which is used in the sheet forming fiber. After inspection it goes to the furnishing section. In furnishing section the foam is attached to mattress.The vulcanized foam which cut into necessary item by bandsaw is taken for inspection. Using latex on one side and cloth on other side PRODUCTION PROCESS Raw Material (Roap) Untwisted Machine Sheet foaming machine Cutting Unit Finished Products Band saw machine Vulcanizing Chamber Calendar Unit 42 . Production Department chart Work Manager Production Unit Administration Unit Plant Engineers Assistant Financial Manager Clerk Mechanical Electrical Steno typist Chemist Others Quality Control Quantity Control Machine operators Workers 43 . The stabilized latex is then mixed with ground chemicals. When latex is taken for use ammonia. Potassium hydroxide are stabilizing agents zinc oxide is used as initiator and TQ are used as antioxidants. latex is stored in an agitator with ammonia. for ensuring quality frequent.CHEMICAL PROCESS The main chemicals or accelerators used ZDC and ZBT. Resistance to flexing Durability of products 44 . Density Test To maintain the original thickness of materials 2. Rubber grade sulphur china clay etc are also used as chemicals. quality checks are required. In the lab they conduct 5 physical standard tests and 3 chemical standard tests. quality control departments conducts the check which is compulsory. It has three compartments. QUALITY CONTROL The products of coir fed are graded with ISI mark. Intension hardness index test To test the load bearing capacity 3. 1. Resistant to ageing To test the storage life 4. This latex is used in the sheet forming machine for spraying. removed from it using chemicals knowns as VLpottasium hydroxide. All this chemicals expects stabilizing agents are mixed along with water in the balmine. 5. analyzing their needs and then making strategic decisions about product design. pricing promotion and distribution. superdelux 3. this involves doing marketing research on customers.foam used is of ½ inch thickness a. chandini:. risk bearing and after sales service etc. Compression test Conduct to avoid the sagging of the product GRADE OF MATTRESS They can be mainly classified into three-: 1. storage.foam used is l inch thickness • ordinary • delux • • super delux Thara :. suraj:. Marketing function are not limited function of buying and selling but they include all functions necessary to satisfy the customer such as financing. delux c. MARKETING DEPARTMENT Marketing occupies an important position in the organization of business unit marketing is centered around customer.first quality mattress 2. Coirfed. Apexfederation of the coir cooperative societies was formed with a view to sale and market the coir products from primary societies because the primary themselves cannot sell this 45 . ordinary b. products in the market due to intense competion and various other reasons. achieving a particular market share 6. assists the promotional activities 3. price. Coirfed is engaged in the marketing of coir yarn. Kozhikode and Kochi and about 100 showrooms all over India GOAL OF MARKETING DEPARTMENTS 1. So the main job of marketing department is to obtain orders and dispatch the required products.C. preparing the marketing information upper management to make decision 4. Develops production and sales strategy 2. place. coir doormats. promotion. keeping competition out or keeping it under check MARKETING MIX Marketing mix is the set of tools that firm uses that to pursue in marketing objectives in the target market. 1.. allapuzha. M. Product Coirfed is the apex federation of six hundred primary coir cooperative societies. For this purpose coirfed setup four regional offices at kollam.CARTHY classified these tools into four broad groups that be called the four Ps of marketing products. matting which is purchased from the primary socities and in manufacturing and marketing of rubberized coir 46 . profit maximization in the short term and long term 5. It has the advantages of personal contact. It is the most effective and the most costly form of promotion. promotion The promotions measured used by coirfed are personal selling coupons advertisng etc. goods or services by a identified sponsor. The coir product of coirfed follow coir board standard. A. 3. In the present day 47 . coupons It is a certificate that entitle the customer to a specified having on the purchase of a specified product C. B. Internal inspection and final product inspection. pillows. This method of pricing is based on simple arithmetic adding a fixed percentage to post unit. 2. advertisement It is a paid form of non personal presentation or promotion of ideas. price The pricing policy followed by coirfed is costplus pricing. the business operations of coirfed are through four regional office and hundred showrooms with head office at allapuzha. To ensure quality it has double inspection.products like mattress. cushions etc. personal selling It gives right products to right consumers. Coifed has its 50 own showrooms 48 agency showrooms and 2 mobile showrooms. Advertising is directed towards customers. Retailing includes all activities incidental to selling to the ultimate consumers. PLACE Distribution channels are system of economic institution through which a producer of goods. Mattress. deliver them into the hands of their uses In coirfed the distribution of rubberized coir product is by direct retailing through its showrooms. Advertisement help to create an image and repution of the product. 48 . 4. cushions and pillows are manufactured by coirfed in its rcp unit and sell it through its showrooms. In coirfed advertisement are given through television. These are the 4 regional offices both buying and selling take places. For rubberized coir products MANUFACTERS -> RETAILER – CONSUMERS For coir yarn and coir door mats. radio. printing.marketing. These are 108 retail outlets for coirfed. journals etc during the rebate sales. media such as newspapers. advertising has become an in separable parts of the business marketing activities. COMPETITORS Allepey Company Aspin Wall Good acre Madhavan incorpation The main competitors in the field of rubberized coir products are duroflex. Low price is used as a major tool for rapid penetration of a mass market and is posed on a long tem view point. It offers low introductory price to speed up its sales and therefore widening the market base.PRIMARY SOCITIES-COIRFED-RETAILERSCONSUMERS MARKETING STRATEGY Marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the largest market to accomplish the organizational objectives The marketing strategy used by coirfed is penetration marketing strategy. kurlon EXPORT{98-99} 49 . COIR YARN EXHIBHITION : .84 LAKH COIR PRODUCTS: . Sales of coir products for Rs39.Rs2.97LAKH In the reporting year 98-99 coirfed participate in exhibhition at 23 places including the cities like TVM. EKM.37lakhs were made at these exhibhition 50 .Rs28. KZH. MARKETING DEPARTMENT CHART Marketing Manager Deputy Marketing Manager Deputy Marketing (Products) Quality Control Officers Regional Officers Showroom Senior Superintendent Junior Superintendent Senior Assistant U D Clerk L D Clerk 51 . Today human resources management is identified as significant function of management and the need to integrate it into the main stream decision making activities within many organizations need to be over emphasized. etc. workers:. and ta • To maintain the attendance and punctuality of employees. wages. The functions of human resources starts at selection and recruitment goes through induction and training through the hole earner till super agnation. promotion etc. The HR function includes welfare.PERSONNEL DEPARTMENT The latest asset of any organization is the human being. industrial relation and being a party to the trade union negotiation. FUNCTIONS OF PERSONNEL DEPARTMENTS To maintain man power requirements • To ensure statutory complaints of pf esi.9:30am to 5:30pm 2. epf. • To attend all legal matters relating to organization WORKING HOURS 1. exchange. The growth and development of the organization depends on the grooming of the personnel there. office . Interview. 52 . employment.-10:00am to5:00pm One hour break from 1pm to 2pm RECRUITMENT Recruitment is mainly by psc and other sources are board of directors. • To claim salary. deputation from govt. MANPOWER The employees of coirfed include permanent. The attendance of employees is recorded through the punching system. CITU.TRAINING AND DEVELOPMENT Coir board intimidated certain training programmes for the employees and the officers. workers are given wages or piece rate mostly. 53 . PAYMENTS All regular employees are given monthly payments and those on contract basis are given consolidated payments. probationary. ALL INDIA SHOWROOM EMPLOYEES UNON. part timr and substitute. ANTUC. casual apprentice. monthly and weekly ANNUAL LEAVE Casual leave is 20 and 20days half pay leave and earned leave 1/11 TRADE UNION The main trade union of coirfed as INTUC. part time probationary. PROMOTION Promotion of employees is based on the seniority. suitability for the post skill and efficency of workers. temporary. RCP EMPLOYEES. Staff bonus is based on govt guide line 8.ASPER ciro 20& is given as bonus and 8&is given as ex-gratia.Festival allowances of Rs 4000is given asper the decision of board. 1st instalment is in onam ‘second in chrismas and final settlement is in Vishnu.33%is given as bonus balance 11.It is given as 3 instalments. PERSONNEL DEPARTMENT CHART Personnel Manager Senior Superintend Junior Superintend Senior Assistant U D Clerk L D Clerk 54 . Those employees who have a salary upto 6500 enjoy esi facility 175% is the contribution of employees and 4.PROVIDENT FUND AND ESI The PF available is 12%of basic + DA.75% is the management contribution.67% is the given as Ex –gratia. Medical reimbursement is provided for employees who have a salary above 6500 BONUS &Incentives Workers bonus is fixed by CIRO . CHAPTER 6 SWOT ANALYSIS 55 . OPPORTUNITY • Opportunity for the future growth 56 . threat.SWOT ANALYSIS Swot means strength. weakness. STRENGTH • High reputation of the firm • The products manufactured by coir fed of good quality. • Govt assistance for finance. opportunity. • Coir fed provides a number of welfare measures to its employees. • Skilled laboures. • The products are unique one in nature. • Coir fed has successfully implemented coir geo-textiles which is environment friendly WEAKNESS • Advertisement publicity is poor • Less number of own go down opportunity. • Threat of stopping rebate by central government 57 .THREAT • High competition • Shortage of adequate defibering units in the state. • Stiff competition from exporters. SUGGESTIONS AND CONCLUSION 58 .CHAPTER 7 FINDINGS. FINDINGS • The coir exports of the country show a consistent rise overcome • There was a consistent increase in exports of coir products from India • Imports of raw materials of the company show an increasing treand through out years • The major coir exports from India were made to east European countries 59 . keeping in this inview coir board has to organize training in the use or adoption of new methods production employing new devices o Establishment of raw materials bank capable of stocking and supplying quality items like coir yarn. coir fiber etc of reasonable price to small scale manufactures o Research and development efforts have to be geared up to improve the global prospect of the company o New products should be developed in order to achieve competitive advantage o An effective mission and vision statement must be prepared 60 .SUGGESTIONS o The phase of modernization of different sectors of coir industry helps to overcome most of the problems faced o Training forms an integral part of modernization process. o Job enlargement for all departments o Improving safety measures. utilization of factory premises o Bring out effective computer system o Various promotional activities should be adopted for increasing the sales prospects in the international market 61 . CONCLUSION Coir industry is one of the most important agro-based employment oriented traditional industries in India. It help me to familiarizes with the practical side of an organizational function. Coir industry contributes a major share in the world market. This study reveals that coir products have a great orientation in the world market. It provides me an overall idea about Finance. The organization study of co-operative coir marketing federation has been beneficial for me in all aspects. Marketing and production departments of an organization. 62 . personnel. BIBILOGRAPHY 1. Annual Report 63 . YK BHUSHAN 2. Fundamental of business organizations and Managements By. Website 4. Marketing Management PHILLP KOTLER 3. 64 .