Rajasthan Infrastructure Agenda “2025”

T- 11Rajasthan Infrastructure Agenda “2025” Initial Screening Report For Integrated Tourism Development of Udaipur Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 2 Top Sheet for ISR: Integrated Tourism Development of Udaipur Title Background Description Udaipur lies at the centre of the Mewar region. Udaipur forms a convenient entry point for tourists entering the Mewar region. The city is today famous for its lakes, palaces, mansions, havelis, temples, and museums An integrated tourism development project for Udaipur, with focus on identification and development of new tourism products The overall objective of this project is to enhance the tourism potential of Udaipur, with a view to increasing the number of tourists visiting the town, prolonging stay, and improving overall tourist experience. The main project components include: 1) Restoration of lakes in Udaipur, 2) Restoration / development of important gardens in Udaipur, 3) Water Sports at Badi Talaab, etc. The biggest attraction for tourists visiting Udaipur has traditionally been its lakes, gardens, and palaces. The city now faces its biggest challenge as most of its lakes are dry and some of its lakes are thought to be dead on account of excessive boring. Most of the city’s important gardens are also somewhat neglected The total cost of the project is estimated at Rs. 70 lakh with the following break up: 1) Development of tourism products – Restoration of important gardens – Rs. 20 lakh, 2) development of tourism products – Water sports at Badi Talaab – Rs. 50 lakh The proposed water sports facility at Badi Talaab could be set up by private developers, for which the investment is estimated to be about Rs. 50 lakh. Private sector maintenance of some of the important gardens is also suggested There may be some risks relating to the availability of water under the different options suggested for restoration of lakes. Cost implication for restoration of lakes in case of option 3 may make the viability of option 3 in question The project would generate significant direct and indirect benefits. The benefits in terms of increase in direct output, indirect output, income and employment would be to the tune of Rs. 83 crore, Rs. 88 crore, Rs. 28 crore, and 40,000 person years over five years The lake restoration and restoration of gardens would require government support for implementation. Private sector participation is envisaged for the water sports facility and for maintenance of gardens The Project Project Objectives and Scope Project Demand Drivers Project cost estimate Opportunities for private sector Project Risk Assessment Project Benefits Project Implementatio n structure Rajasthan Infrastructure Agenda “2025” Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 3 1. Project Concept Udaipur lies at the centre of the Mewar region, which consists of the region around Udaipur, including the districts of Udaipur, Rajsamand, Bhilwara, and Chittaurgarh. Udaipur forms a convenient entry point for tourists entering the Mewar region. The city was built by the Sisodia Rajputs of Mewar, who migrated to Udaipur after the fall of Chittaurgarh in 1567. The city is today famous for its lakes, palaces, mansions, havelis, temples, and museums. The major tourist attractions of Udaipur include the following: • City Palace: The largest palace complex in Rajasthan, consists of several palaces which have been added by successive rulers and integrated into one • Lake Palace: Regarded as one of the most beautiful palaces in the world, afloat on Lake Pichola, and situated on the island of Jag Niwas, this is now a popular luxury hotel • Saheliyon-ki-bari: A garden laid out for the women of the royal household on the banks of Fateh Sagar, with fountains and pavilions • • • Jagdish Mandir: Dedicated to Lord Vishnu, the largest and most splendid temple of Udaipur Sajjangarh (Monsoon Palace): A palace astride a spur on the hill, can be seen from most points in Udaipur Crystal Gallery: A gallery located in Fateh Prakash Palace, with a display of items made of crystal, furniture specially ordered for the royal house, etc. Udaipur is one of the six cities in Rajasthan covered under RUIDP, and most support urban infrastructure projects have already been covered under RUIDP. However, there are certain components that have not been taken up under RUIDP, but which are likely to provide Rajasthan Infrastructure Agenda “2025” 2. in Udaipur The overall objective of this integrated tourism development project is to enhance the tourism potential of Udaipur with a view to increasing the number of tourists visiting the city.088 2000 7.72.760 7.71.62. prolonging stay. etc.19. and improving overall tourist experience.507 2001 6.57. which focuses on the following key areas: 1. Tourist inflows into Udaipur 1999 Domestic 5.355 6.586 2002 4.267 78. Potential Review of Tourist Sites “Products” – To identify projects that can improve the quality of experience at important tourist sites 3. Project Beneficiaries The project beneficiaries include the population of the city as well as floating population.317.78.35.01. the population of Udaipur was 3. Support Urban Infrastructure at Tourist Locations – To identify urban improvement projects that could enhance the overall tourism experience – most of these are however already covered under RUIDP 5.303 5. These have been included as part of the integrated tourism development project for Udaipur. Primary Tourism Infrastructure – To identify projects opportunities in areas such as accommodation. mainly tourists.75.330 Source: Tourist Reception Centre.826 56. As per the 2001 census. Tourist arrival figures for Udaipur for the last five years are shown in the exhibit below.879 Rajasthan Infrastructure Agenda “2025” .e.576 1. Access to Udaipur – To identify constraints in accessing the city 2.333 77.12.708 Tourists Total 6. Access to Tourist Sites – To identify current constraints in accessing tourist sites within and around Udaipur 4.53.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 4 direct benefits to tourism development. i.622 Tourists Foreign 78.174 8.89. Udaipur 1998 5. since the Ahmedabad-Udaipur highway falls under the Golden Quadrilateral project of the National Highways Authority of India (NHAI). The focus of the current project is to identify projects that would provide a direct boost to tourism by helping to increase the number of tourists visiting Udaipur.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 5 Clearly. are currently in a state of disrepair mainly due to lack of water / development.1 Access to Udaipur Udaipur is fairly well connected by road (especially with Gujarat) and air (there is an existing airport at Udaipur). which is under implementation. Rail connectivity however is via meter gauge from Udaipur to Jaipur currently. Rajasthan Infrastructure Agenda “2025” . especially with Ahmedabad. Projects for broad gauging of Udaipur with Chittaurgarh and Chittaurgarh with Ajmer are however going on. 3. which has the added advantage of having an international airport. traditionally its biggest attraction. who expressed current limitations and bottlenecks. Demand Mentioned below are the demand drivers for the various components of the integrated tourism development project for Udaipur. Amongst the internal factors are that many of the lakes and gardens in the city. The reasons for the decline in tourist arrivals may be traced to both external and internal factors. and improving their overall quality of experience. 3. tourist arrivals to Udaipur have been declining over the last two years. connectivity by road will improve further. These have been identified / developed based on discussions with stakeholders and a cross-section of tourists. Also. 3. be carried out. The city now faces its biggest challenge as most of its lakes are dry and some of its lakes are thought to be dead on account of excessive boring. These road connections are important since Banswara and Dungarpur are often packaged with Udaipur. with some beautiful palaces and forts (such as Udai Bilas Palace. archaeological sites.4 Support Urban Infrastructure at Tourist Locations Most support urban infrastructure projects for Udaipur have already been covered under the RUIDP project for six cities of Rajasthan. the lakes are mostly dirty. and ancient ruins. gardens. Dungarpur is famous for its unique architectural style. and road connectivity of Udaipur with select tourist sites in Banswara and Dungarpur is also in good condition. since most of these roads have been taken up for improvement already. 3. In order to ensure sustained growth of tourist traffic to the city.2 The biggest attraction for tourists visiting Udaipur has traditionally been its lakes. Most of the city’s important gardens are also somewhat neglected.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Potential Review of Tourist Sites “Products” Page 6 3. but has also prevented natural overflow.). These factors have contributed to the decline in tourist arrivals to Udaipur in the past few years. and also a lot of scope for water-based activities such as angling. and thereby the cleaning of the lake. The lack of rains has not only contributed to making the lakes dry. Banswara and Dungarpur are both places with a lot of natural scenic beauty.3 Access to Tourist Sites Most of the tourist sites within the city are well connected. it is therefore critical that restoration and development of lakes and parks. an impressive palace. etc. etc. No projects have therefore been envisaged in this category. etc. With a lot of filth being thrown in. The Rajasthan Infrastructure Agenda “2025” . and palaces. Banswara has valleys and lakes in abundance. Juna Mahal. and no projects under this category have therefore been identified.. Various short. No other constraints with respect to primary infrastructure were identified.2 Potential Review of Tourist Sites “Products” This category includes projects for restoration of lakes. Rang Sagar Lake. 4. Kumharia Lake.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 7 few remaining projects which have not been included as part of RUIDP are unlikely to provide a direct boost to tourism. Restoration of lakes in Udaipur: Most of the lakes in the city (including Fateh Sagar Lake. maintenance of gardens. Swaroop Sagar Lake. and preliminary cost estimates for these.1 Access to Udaipur No major constraints with respect to access to Udaipur were expressed. While detailed options for the same. 3. and are briefly described below: 1. and these should be sufficient to cater to demand in the near future.5 Primary Tourism Infrastructure Udaipur currently has a number of hotels across different categories and price ranges. 4. Project Description and Cost Estimates This section details the various components described in the previous section. alongwith preliminary cost estimates. etc.). which have traditionally been one of the prime attractions of Udaipur.and long-term options for restoration of lakes would need to be assessed. have been discussed in the Initial Rajasthan Infrastructure Agenda “2025” . etc. 4. are currently running dry or are nearly dry because of low rainfall in the last few years. and have therefore not been included here. flower beds. Restoration / development of important gardens: Some of the large gardens of Udaipur (such as Gulab Bagh. 2. which greatly impede the natural flow of water. efforts also need to be made to ensure that the lakes are kept clean. by preventing natural outflow. This involves preventing indiscriminate destruction of the catchment areas by construction and mining / industrial activities. located within Sajjan Niwas Garden. the indiscriminate construction of small anicuts and checkdams would have to be discouraged. As mentioned earlier. has also contributed to the lakes being dirty. etc. the water that is currently being allocated to Hindustan Zinc Limited (HZL) could be used first (without treatment) for recharging the lake..Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 8 • • • The recycled water under RUIDP could be pumped back into the lakes The Mansi Vakal III project could be brought forward and this could act as a permanent source of water for the lakes Of the existing Mansi Vakal project. Saheliyon-ki-bari has a number of fountains. Gulab Bagh has a large collection of roses from all over the world and also a large variety of indigenous flora. and Saheliyon-ki-bari) are in need of restoration / development and better maintenance. Also. but also needs some restoration work Rajasthan Infrastructure Agenda “2025” . but the garden is currently slightly neglected. Efforts therefore need to be made to maintain the catchment areas of the lakes. and the recycled water could be given to HZL from the existing Fateh Sagar Lake Pumping Station In addition to exploring options for restoration of lakes. the lack of rains. as opposed to Jaisamand Lake. are available at the Centre. Shops. Summary of Cost Estimates – Review of Tourist Site “Products” S. The lake has a lot of potential to be developed as a centre for basic water sports. water skiing. 4. and cost estimates for these. which has the advantage of being conveniently located within the city. Similar activities could be started at Badi Talaab. No 1 2 TOTAL Name of work Restoration / development of important gardens Water sports at Badi Talaab Sum of 1-2 Estimated cost (Rs. 4. Facilities for parasailing etc.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 9 3. canoeing. such as parasailing.4 Support Urban Infrastructure at Tourist Locations No projects envisaged under this category.3 Access to Tourist Sites No projects envisaged for improving access to tourist sites. which is located about 50 km away from the city. restaurants. Lakh) 20 50 70 4. Some of the “soft” issues raised during our discussions are addressed in the common section on state-wide policy suggestions in this report. Rajasthan Infrastructure Agenda “2025” . Water sports at Badi Talaab: Badi Talaab is one of the lakes situated within Udaipur city. etc. could also be set up around the lake A summary of the components described above. is presented in the exhibit. This could be on the lines of the Adventure Sports Centre which has been set up by the Rajasthan State Sports Council at Jaisamand Lake. as no constraints with respect to access identified. etc.5 Primary Infrastructure Primary infrastructure within Udaipur was found to be largely adequate. could be set up. alongwith other government institutions.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 10 5. and in turn analyses whether any of these projects could be taken up on public-private-partnership basis. Udaipur. For this.2 Potential Review of Tourist Sites “Products” The project economics for review of tourism “products” could be analysed as follows: • Restoration of lakes: While detailed options for restoration of lakes. which has technical expertise in this field. 5.1 Access to Udaipur No projects identified under this category. Rajasthan Infrastructure Agenda “2025” . As mentioned earlier. two options could be considered. and their project economics will be discussed in the ISR for industrial water supply to Udaipur. could be included. some of the large gardens require restoration / development and better maintenance. Project Economics This section makes an assessment of project viability for each of the components detailed in the last section. Institutions such as the Horticulture Department of the Agriculture College. Each component is assessed separately. it is unlikely that the direct revenue streams as a result of lake restoration would make the projects commercially viable. One is that a committee consisting of representatives from the concerned body (PWD / UIT) maintaining the garden currently. The maintenance of some of the lakes or areas around the lakes could be privatised on contract basis • Restoration / development of gardens: The maintenance of most of the large gardens is currently looked after by the PWD / UIT. 5. and some part of the cost of maintenance is recovered from the entry fees charges to users. These projects would therefore have to be carried out by the government itself. such as rafts. or options could be explored whereby they carry out maintenance in return for opportunities for research work involving the fauna etc. which is currently operating the Adventure Sports Centre at Jaisamand Lake.5 Primary Infrastructure No projects identified under this category.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 11 These institutions could either operate on a fee-based system for maintenance. 5. Welldefined performance criteria would need to be worked out upfront in this case as well • Water sports at Badi Talaab: Setting up water sport facilities would involve upfront investment in equipment.3 Access to Tourist Sites No projects identified under this category. Assessment of Project Risks On the basis of discussions. though the involvement of institutions such as the Rajasthan State Sports Council. Maintenance of these gardens should be carried out using well-defined performance criteria.. 6. The other option is to privatise the maintenance of these parks on contract basis. land levelling. Rajasthan Infrastructure Agenda “2025” . and other facilities around the lake. 5. the following risks are envisaged for this project: • There may be some risks relating to the availability of water under the different options suggested for restoration of lakes. 5. etc. walkway. The facility could be set up by the private sector. setting up shops.4 Support Urban Infrastructure at Tourist Locations No projects identified under this category. restaurants. etc. Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 12 • Cost implication for restoration of lakes in case of option 3 may make the viability of option 3 in question 7. for the restoration / development and operation and maintenance of the large gardens. and a proper monitoring mechanism would need to be in place In case the responsibility for operation and maintenance of the gardens wrests with the government. • Restoration / development of gardens: As mentioned earlier. while detailed options for restoration of lakes. or the same could be bid out to private parties against collection of entry fees.2 Potential Review of Tourism “Products” The suggested project structure for components of the review of tourist site “products” have been analysed as follows: • Restoration of lakes: As mentioned before. 7. Structure of the Project and Government Support required 7. and their project structuring will be discussed in the ISR for industrial water supply to Udaipur. it is suggested that a Rajasthan Infrastructure Agenda “2025” . either a committee consisting of representatives from the concerned body (PWD / UIT) maintaining the garden currently. these projects would most likely have to be carried out by the government itself. alongwith other government institutions. Well-defined performance criteria would need to be worked out upfront in both cases.1 Access to Udaipur No projects identified under this category. could be set up. The government could consider imposing a limited period cess on all hotels in the city to part finance the cost of such restoration because the hotel industry is likely to be one of the biggest beneficiaries from round-the-year water in the lakes of Udaipur. Rajasthan Infrastructure Agenda “2025” . On the basis of current tourist arrivals. 7. It could also encourage / sponsor local sportspeople in local or nation-wide water competitions. This would serve a double-edged purpose – encouraging tourism as well as promoting local sportspeople. 2 crore in the first year itself • Water sports at Badi Talaab: The facility could be set up by the private sector. Water sports facilities the world over are usually set up / managed by a “club” with representation from its stakeholders.. outside of Rajasthan but from within India (Rs. this charge would generate a fund of over Rs. is responsible for managing the purchase of equipment. maintenance of the water sports facility. 10). The club. 7. 100). etc. etc.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 13 maintenance fund be created out of a city development levy (discussed as part of overall policy initiatives for select tourist towns) on guests staying at hotels in Udaipur. which is funded by its stakeholders. 25). and outside the country (Rs. could also be explored. There would of course need to be a proper monitoring mechanism for the developers 7.5 Primary Infrastructure No projects identified under this category. etc.4 Support Urban Infrastructure at Tourist Locations No projects identified under this category. The rates could vary for tourists from within Rajasthan (Rs. though the involvement of institutions such as the Rajasthan State Sports Council. which is currently operating the Adventure Sports Centre at Jaisamand Lake. This could be in the form of a surcharge added on to the total hotel bill.3 Access to Tourist Sites No projects identified under this category. Lakh) Domestic Foreign 1.427 4. It has been assumed (conservatively) that over the next five years.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 14 8. 88 crore.000 person years respectively over the next five years.769 12.175 13.09 4. Lakh) Income (Rs. Conclusion A preliminary assessment of the benefits as a result of the integrated tourism development scheme for Udaipur city was carried out. 83 crore. estimates of the economic benefits of the scheme are presented in the exhibit below. This should be possible. the number of tourists (both domestic and foreign) visiting the city increase by 10% per year. Rajasthan Infrastructure Agenda “2025” .735 707 7.351 8347 2.229 2.964 2.776 8.358 1. Based on a multiplier analysis. indirect output.050 30.464 Total 1014890 Increment Domestic Foreign 363850 78161 Total Source Progress Report.257 1.884 13.48 As may be observed.044 1.354 4. and the average stay increases by one night for both domestic and foreign tourists. Planning Commission Multipliers Indirect Output Multiplier Income Multiplier Employment Multiplier (man years per Rs.16 0.522 468 6.286 1.311 6.141 2. the benefits in terms of increase in direct output. income and employment would be to the tune of Rs.996 2.354 3. given also the impact of RUIDP and the industrial water supply project proposed for Udaipur (which is covered in another ISR). 28 crore. 2002 Udaipur Number of Tourists Average Expenditure (Rs.008 4.418 3. 442011 Deptt of Tourism Based on discussions at field level Progress Report.123 5.530 8751 2825 40672 Department of Tourism. and approximately 40. Lakh) Employment Generated Domestic Foreign Total Domestic 835426 2008 Foreign 179. Rs. Deptt of Tourism 471576 101303 572879 500 1 700 2 500 2 700 3 1 1 2.073 0./day) Number of days stay Direct Output (Rs.244 16. Rs.3 1.33 3.757 37.522 776 10.001 54.640 8. Lakh) Indirect Output (Rs. Lakh) 20 Whether Private Sector Possible Yes – for maintenance Invt. and improve the overall quality of the tourist’s experience. The scheme is important in order to give a boost to tourist arrivals in Udaipur. Most of these components are likely to attract private sector participation. etc. by Private Sector 0 2 50 Yes 0 50 70 20 50 Most of the requirements for Udaipur are already covered under RUIDP. No 1 Component Description Development of Tourism “Products” – Restoration / development of important gardens Development of Tourism “Products” – Water Sports Facility at Badi Talaab TOTAL Cost (Rs.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 15 9. alongwith cost estimates and scope for private sector participation. 20 Invt. mainly development of tourism products. the World Bank. The balance components. or from bilateral / multilateral agencies such as JBIC. is provided in the table below. prolong average stay. Summary of Costs A summary of the project components mentioned earlier. which have been declining lately. This integrated scheme could be put up for funding either from the Government of India. Rajasthan Infrastructure Agenda “2025” . Summary of Project Components S. by Govt. Options for lake restoration have been covered in detail in the ISR for industrial water supply to Udaipur. have been included as part of this ISR. and no major access constraints were expressed. One of the options considered was the 12 MLD water that is currently earmarked for HZL in the Mansiwakal I project be diverted to the lakes. Since filling up of lakes would mean water availability at Fateh Sagar Lake. the water level in most of the lakes in Udaipur have gone below the sill level.36 tunnel. government would consider augmenting the source of water for HZL by creating a pipeline from the proposed STP to Fateh Sagar Lake for supplying recycled water to HZL as a back up. Given the importance of lakes to the tourism development of the region. To ensure that water shortage does not happen to HZL. The other option for restoration of lakes is to ensure that the conveyance system for Mansiwkal I is the 11. without treating. HZL could meet its water requirements from its existing pumping stations at Fateh Sagar lake. which technically should not have happened as these lakes are categorised as wet lands and it is understood as per the guidelines of the hon’ble supreme court all wet lands should have at least water till sill level. One of the primary negatives of the above options is as to who would bear the power cost of pumping water from Mansi Wakal I to the lakes. it is important to look at restoration of lakes in Udaipur – which are critical to the tourism development of the region. the cost of pumping water to the lakes could be borne by the tourist industry of the state wherein GoR could consider charging a small surcharge on hotels / tour operators linked to there revenue for the purpose of restoration of lakes. because if the tunnel is used as conveyance system for the existing / proposed tanks in wakal sub basin. there could be 200 to 400 mcft water annually in Rajasthan Infrastructure Agenda “2025” . In recent times due to low rainfall and over exploitation.Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Annexure Page 16 Besides undertaking the water supply projects for domestic and industrial users. During our discussions with various stakeholders the following suggestions came up for ensuring water availability in the lake city of Udaipur. as once the entire STP is operational there would be enough water for meeting the water needs of industry as well as the lakes. Water will be pumped from the dam and conveyed to Udaipur city. detailed survey. One of the principal objection to this option would be that since PHED is using the lake water for providing drinking water supply how can treated water with BOD<30 be used for drinking water. which in turn could be used for providing water to the lakes. thus leaving approximately 17 MLD at full capacity. However. Rajasthan Infrastructure Agenda “2025” .Initial Screening Report: T-11 Integrated Tourism Development of Udaipur Page 17 addition to Mansiwakal I dam water. Under this project. Yet another option for lake restoration is to use the recycled water from STP for filling up the lake. The design capacity of the STP is 20 MLD amd the industrial water requirements for Gudli and Suker is only 3 MLD. It is understood that in case PHED is using deep borewells this can still be done especially if the tertiary treatment of water is undertaken. Yet another option would be to undertake Mansi Wakal III on priority. Mansi Wakal III is designed to utilize the excess water in Sabarmati basin. investigation as well as design have not yet been prepared by PHED. a dam is proposed to constructed near Biroti village in Jhadola tehsil at a place which is 2 km from where Mansi and Wakal rivers meet. T.12 Rajasthan Infrastructure Agenda “2025” Project Concept Note On Integrated Tourism Development of The NCR (Rajasthan) Circuit . and covers parts of the states of Haryana. Towards Bharatpur This circuit could target both domestic and international tourists visiting Delhi as well as. Rajasthan and Uttar Pradesh.Project Concept Note: T-12 Integrated Tourism Development of the NCR (Rajasthan) Circuit Page 2 The National Capital Region (NCR) comprises the region around (extending to approximately 80 km from the city limits) and including National Capital Territory (NCT) Delhi. which form a large target population (the total population of Delhi has been estimated at approximately 1. perhaps more importantly. The tourist circuit linking Delhi and the Rajasthan portion in (and around) NCR. residents of Delhi. is underexploited in terms of tourist potential and has a lot of scope to be promoted as a weekend-destination circuit with Delhi as the base.38 crore according to the 2001 Rajasthan Infrastructure Agenda “2025” . deer and many species of birds abound. There are various tourist places of interest. An outpost of the Mughal Empire. where antelope. jungle cat.Project Concept Note: T-12 Integrated Tourism Development of the NCR (Rajasthan) Circuit Page 3 census). It also has an ancient 18th century stepwell (baoli) with a unique architectural style prevailing at that time. the Neemrana Fort Palace is situated on a majestic plateau concealed in a horseshoe formation of the Aravalli ranges. The baoli plunges steeply to the extent of eleven levels. and 170 steps lead to the water • Sariska: Sariska is about 236 km south-west of Delhi. The beginnings of the Fort Palace date back to 1464 AD. and Rajasthan Infrastructure Agenda “2025” . wild cat and hyena • Alwar: Alwar is about 36 km from Sariska. and has been renovated and turned into a hotel. Some of the key places / attractions of tourist interest in this circuit include the following: • Neemrana: Located just off the NH-8 from Delhi (at a distance of about 122 km from Delhi). and then about 37 km on the Jaipur-Alwar road via Virat Nagar and Thana Ghazi villages. Sariska was the hunting preserve of the Royal family of Alwar and is today a very important destination from the wildlife tourism point of view – it is famous for the Sariska National Park. The route followed is NH-8 from Delhi to Shahpura via Behror. Tomb of Fateh Jang. the Purjan Vihar gardens. Neemrana is Rajasthan’s closest palace to Delhi (journey time of approximately 2. Other attractions include the Vijai Mandir Palace on the outskirts of Alwar. making this India’s oldest heritage resort. The medieval Alwar Fort and the City Palace are particularly arresting – the latter houses a small museum. which could form part of this circuit (as highlighted in the map on the last page). It takes about 4 hours by road to reach Sariska from Delhi. Alwar has a number of forts and palaces. jackal. Parts of the circuit (such as Bharatpur) could also be combined with Agra.5 hours from Delhi by road). Harder to sight are leopard. as also the Chhatri of Musi Rani. the area around the districts of Jaipur. has one of the richest collections of artefacts. is a good picnic spot. and about 56 km from Agra). Siliserh Lake is picturesquely set amidst the Aravalli Hills and attracts hundreds of birds. Frequent references to Matsayadesh have been made in the Mahabharata. Also. Bairath lies 66 km north of Jaipur. The Sanctuary is full of exotic foreign winged birds that have migrated here from across the globe – including Siberian Cranes. which lies inside the fort. Boat rides can also be arranged if the boating season is on. Alwar could be visited as an excursion. with Virat Nagar as its capital. weapons. is a magnificent palace and hunting lodge • Bharatpur: Bharatpur lies about 185 km south-west of Delhi (journey time of about 4 hours by road and 3 hours by rail from Delhi. Alwar and Bharatpur came to be known as Matsayadesh. The 29 square km Keoladeo Ghana Bird Sanctuary in Bharatpur was once the hunting ground of the Maharaja of Bharatpur and later turned into a bird sanctuary . along the Jaipur-Alwar route. The Sanctuary is open all year round • Deeg: Deeg lies about 32 km from Bharatpur. which may be sighted in wintertime. It has basic boating facilities. overlooking the lake. with Sariska as the base • Siliserh: Siliserh. In the epic period. Some of the bastions still have their cannons in place. The museum at Bairath. and was the second capital of the state of Bharatpur.Project Concept Note: T-12 Integrated Tourism Development of the NCR (Rajasthan) Circuit Page 4 Jaisamand Lake. Excavated material. although not very large. Siliserh Palace. and statues is Rajasthan Infrastructure Agenda “2025” . apart from beautiful gardens and a colourful bazaar. seals. Virat Nagar was the capital of the legendary Matsayadesh. old coins.it now ranks among the most visited in India. The massive walls of the fort with 12 bastions offer a lot to explore. metallic pieces. Deeg has a huge fort and a magnificent old palace. there is a Hanuman Temple within the palace that the Maharaja used to pay his daily respects • Bairath: Earlier known as Virat Nagar. 13 km from Alwar. so one can see the birds up close. such as pottery. 04.456 3. etc.277 3.036 206 2. for which a more detailed study would be required to determine the components relating to areas (such as access to the region and to tourist sites within the region.079 11. improvement of urban and primary infrastructure) where improvements are required.031 1.949 9. Tourist arrival figures for some of the towns in this circuit for the last five years are shown in the exhibit below.06.10.168 1.235 2000 76.956 404 4.181 66.542 1.18.01.14.553 1.235 87.934 8. Department of Tourism.981 254 2.706 8.19.Project Concept Note: T-12 Integrated Tourism Development of the NCR (Rajasthan) Circuit Page 5 exhibited here. development of tourism products.181 9.247 10. Tourist inflows into select towns in NCR circuit Alwar Domestic Tourists Foreign Tourists Total Domestic Tourists Foreign Tourists Total Domestic Tourists Foreign Tourists Total Domestic Tourists Foreign Tourists Total 1998 47.117 11.638 1.891 11.330 11.413 1.361 5. GoR As may be observed.032 3.738 Sariska Bharatpur Siliserh Source: Annual Progress Report.242 2001 1.626 1.958 7.360 12.27.29.559 10. Bharatpur.351 24.360 1999 53.334 1.169 15.843 120 1.12.963 2002 1.854 26.817 12.341 2.633 14.394 14.551 21.910 61. There exists potential to increase tourist arrivals to these destinations by combining them with Delhi in the form of the weekend-destination NCR circuit suggested. tourist arrivals to destinations such as Sariska.465 61.823 10.500 1. have been declining over the last five years.734 1.669 69 1.325 19.873 1. Rajasthan Infrastructure Agenda “2025” .262 1.934 63.995 3.00.25.659 1. 13 Rajasthan Infrastructure Agenda “2025” Project Concept Note On Conversion of Metre Gauge Line Between Mavli and Marwar Junctions .T. This line caters to the needs of the Rajsamand. Further. to NH-8) and therefore to the Mewar region.Project Concept Note: T-13 Conversion of Metre Gauge Line between Mavli and Marwar Junctions Page 2 The tourist circuits – Marwar (Desert) and Mewar . Pali is connected through NH-14 with Sanderao (in Pali district). Linking these two circuits by good road and rail connections would therefore further boost traffic in both the circuits. In terms of rail connectivity.e. the road linkage directly to Rajsamand (i. a metre gauge line currently connects Udaipur to Jodhpur via Mavli and Marwar junctions. the road from Sanderao to Amartiya needs to be widened and strengthened. This road link would also serve the purpose of linking the Desert circuit with the Mewar circuit by road. This is because Jodhpur is connected to Pali town via NH-65. i. and this has already been proposed to be taken up in the above-mentioned ISR (see exhibit below). However. Amet. Rajasthan Infrastructure Agenda “2025” . linking the hilly track of south-eastern Rajasthan to the desert plains of west Rajasthan (see exhibit overleaf). and Marwar areas. It may be mentioned here that the road link between Sanderao and Amartiya (part of SH-16) has already been proposed to be widened and strengthened as part of the project for Development of Tourism Potential of Kumbhalgarh.are projected to be amongst the largest circuits in terms of tourist arrivals in Rajasthan in five years’ time.e. A detailed study regarding this project would need to be taken up. This link will benefit tourism activity in this region by linking the Marwar (Desert) and Mewar circuits. and work is in progress on the Udaipur-Mavli section. Rajasthan Infrastructure Agenda “2025” . and the project needs to be implemented by the Railways for which the state government needs to take up the initiative to pursue the same with Railways.Project Concept Note: T-13 Conversion of Metre Gauge Line between Mavli and Marwar Junctions Page 3 While the Marwar-Jodhpur section has been already converted into broad gauge. If this link is also converted to broad gauge. then the Jodhpur region will be directly connected to Central India. the 128 km long Mavli-Marwar section remains metre gauge. 1 Rajasthan Infrastructure Agenda “2025” Suggested Policy Initiatives for Tourism in Rajasthan .P. P-1: Policy Initiatives for Tourism 1. The key assumptions presented as part of KD-1 for the tourism sector are captured in the exhibit below. improving access to tourist sites within or around the town. the envisaged rate of growth of contribution of the trade and tourism sector in NSDP growth in Rajasthan is 10%. and identifying project opportunities in primary tourism infrastructure. Rajasthan Infrastructure Agenda “2025” . Abu Ajmer Jaipur Rural / Heritage Time and Money Spent Contribution to tourism growth – 2% pa Jhunjhunu Kota Jhalawar Source: PwC Research and Key Deliverable 1 Achieving the envisaged rates of growth for the sector would require action on a number of fronts. The critical infrastructure projects have been suggested as integrated tourism development projects for various towns. for which initial screening reports have been prepared. including development of critical infrastructure projects and implementation of key policy initiatives. The integrated tourism development projects focus on key areas such as improving access to the town. Rajasthan has competitive advantages in tourism The sector provides a large proportion (direct and indirect) of employment opportunities Envisaged Growth Rate Domestic Tourists Contribution to tourism growth – 5% pa 12% Jaipur Udaipur Jodhpur Focus Products / Regions Forts / Palaces / Lakes Pilgrimage Ajmer Pushkar Nathdwara Trade and Tourism (envisaged rate of growth in contribution to NSDP: 10%) Forts / Palaces / Lakes Foreign Tourists Contribution to tourism growth – 3% pa 7% Jaipur Udaipur Chittorgarh Desert Jodhpur Jaisalmer Bikaner Identification of the focus districts would help in focusing future efforts on removing the infrastructure bottlenecks in these districts Trade & Entertainment Average stay and spend to be doubled Mt. Introduction Page 2 As mentioned in KD-1. developing tourism products. The key policy initiatives that need to be taken in order to ensure sustained growth of the tourism sector are presented in this chapter. improving support urban infrastructure at tourist locations. Infact. This event should be subsidized by the state and would be critical for marketing Rajasthan as a leading tourist destination 2. give the customer what he or she wants) rather than the more traditional production- Rajasthan Infrastructure Agenda “2025” . 2.P-1: Policy Initiatives for Tourism Page 3 These have been presented in a separate chapter because many of these suggestions are common across the state. Suggested Policy Initiatives The main areas where state-wide policy initiatives are suggested have been identified as follows: 1.e. a key constraint that was expressed in most towns visited is that there is currently lack of awareness of the town or circuit / region as a tourist destination. The total experience that Rajasthan has to offer is unique. It is therefore suggested that an annual Rajasthan marketing / trade mart at a specific location and date each year could be started on the lines of similar trade events internationally. This clearly indicates a preference (and need) for a market-oriented approach (i. market share. Initiation of an annual marketing / trade event to promote tourism in the state: Rajasthan as a tourism destination has a small voice. This would help promote awareness of Rajasthan as a tourist destination (perhaps taking up a certain region each time as its theme) and therefore facilitate tourism growth in the state. Destinations such as Kumbhalgarh have clearly suffered due to lack of proper marketing and awareness. and level of awareness amongst prospective tourists. Setting up of a Technical Secretariat for Tourism Development in Rajasthan: One common feature of all successful tourism development strategies across different countries has been reliance on research (market intelligence) to base strategic decisions. but strong marketing and branding will be required if it is to become a leading tourism destination in the future. Infact. there is little reliance on research to base decision-making.g.. is being taken by more and more states. because of which tourism research and information is not making the contribution it should to the development of the sector in the state. propensity of tourists from a particular country or region taken as a group. This would involve developing research formats. Though there is already a society in Rajasthan (the Rajasthan Institute of Tourism and Travel Management RITTMAN) for tourism research / conducting specialized training courses. e.). nearly 10% of the annual expenditure of various Tourism Promotion Boards (and / or Commissions) is set aside for market research. to travel. mode of transport. Infact. promotion. pricing. and could be responsible for the following: • Provide ongoing research inputs to the key decision makers (market research would typically include demand estimation. and buyer behaviour (e. i. etc. etc. segmentation (visitor arrivals by age.g.e. preferences of UK long haul backpackers versus Korean group tours and Young Office Ladies from Japan). travel routes. there is a mismatch between available research and the needs of the sector in the state. packaging. length of stay. In the current-set up in Rajasthan. creation of a Technical Secretariat outside of the government. source. expenditure. travel purpose. All subsequent decisions relating to product. income category.P-1: Policy Initiatives for Tourism Page 4 oriented approach that is still followed in some countries (i. a Technical Secretariat could act as a nodal agency for undertaking research activities relating to the tourism sector.e.. would then be driven by these research outputs • Develop a tourism information system in the state to forecast visitor arrivals (including numbers. Such an approach. etc.) Rajasthan Infrastructure Agenda “2025” . It is in this background that it is suggested that the state should set up a “Technical Secretariat” to the Department of Tourism. give the customer what you think he or she wants). co-ordinating research activities. modes of arrival. etc. etc. Some key parks or sites of historical importance could possibly be contracted out to the private sector for maintenance. training and assistance – Developing a business case for an industry-wide consumer protection and complaints management framework • • Facilitate development and structuring of viable tourism projects on an ongoing basis Carry out / co-ordinate marketing programmes and outreach 3. effective quality standards and accreditation framework for Rajasthan tourism products and services – Gathering. Key elements of this include the following: – Developing and implementing a single. historical sites. integrated. for which the financial parameters / guidelines and performance criteria would need to be worked out upfront 4. properties (such as parks. Urban Local Body working with the Tourism Department for maintenance of properties: An alternative where properties are Rajasthan Infrastructure Agenda “2025” . forts.) are not being maintained properly and even the responsibility for maintenance is not clearly known. analysing and disseminating information about the fit between visitors’ expectations and their actual experience – Benchmarking international tourism standards and service levels – Ensuring that operators have the necessary capability building tools. Proper maintenance of key properties is essential in order to ensure that the tourist sites remain attractive to tourists. Maintenance of some key parks / historical sites within the state by the private sector: At several locations. etc. management and competitiveness • Assist in establishing sector standards and an effective accreditation framework for tourism development in the state.P-1: Policy Initiatives for Tourism • Page 5 Provide advice to the government on a continuous basis on policy development and implementation. This has been the case in a large number of towns visited. there is a need to ensure that the TRCs / TIBs are uniformly effective in terms of being well equipped with brochures. computers. these are operating out of a single room. connectivity through internet. A possible model could be the formation of a local-level committee chaired by the District Collector for overseeing maintenance. are inadequately stocked and have poor infrastructure in terms of vehicles. The rates could vary for tourists from within Rajasthan (Rs. and manned by knowledgeable personnel. However. 100) 5. It is also understood that a pilot project for privatisation and computer networking of TRCs / TIBs is being considered – this could possibly be replicated across the remaining TRCs / TIBs Rajasthan Infrastructure Agenda “2025” . There might also be a need to rethink whether TRCs could be renamed as TIBs. etc. Also. since a TRC or TIB should be the first point of contact for a tourist entering the town. the effectiveness of these TRCS / TIBs was found to vary significantly across towns. there is a need to ensure that these are located at important entry points / strategic locations. Role and location of Tourist Reception Centres (TRCs) / Tourist Information Bureaus (TIBs): Currently. those from outside of Rajasthan but from within India (Rs. and those from outside the country (Rs. a maintenance fund could be created out of a city development levy on guests staying at hotels. Therefore. 25). etc. for which it is monitored by the local Tourism Department. It is suggested that some part of the ULB’s budget could be earmarked for maintenance of the tourist places. Also. At most centres. These are sometimes located at places where a tourist would not normally even go. 10). TRCs / TRBs are mostly located at areas within the town that are not very visible to the tourist entering the town.P-1: Policy Initiatives for Tourism Page 6 not being maintained by the private sector could be that the Urban Local Body is given the responsibility for maintenance. as the name – TRCs – sometimes sounds a bit misleading to the tourist. This could be in the form of a surcharge added on to the total hotel bill. at least initially 8. This service could be launched on a state-wide basis.. and also take over the maintenance function. All registered tourist taxi booking could be done through the same. Government taking over some important heritage properties for maintenance / preservation: At some locations. such as historical monuments. palaces. the government could hire professional advertising agencies and public relations firms. It could also take up the responsibility for restoration and development works.. Also. This often causes tourists to feel insecure and cheated. the government could consider making it mandatory for new taxi permits to be awarded only to accredited taxis 7. It could also prepare short films on the tourist sites and broadcast these in the visual media and at other prominent places Rajasthan Infrastructure Agenda “2025” . etc. etc. Accreditation of taxis: Most of the taxis in the state do not run by meter. which is a basic requirement to promote awareness of a particular place. In cases where it is possible. This becomes a major limitation. such as construction of boundary walls for these properties. as well as involve the private sector in planning and execution. forts. heritage properties / monuments are not open to the public since these are owned privately. with the operations being outsourced to a private agency. the government might consider taking over some of these properties on priority basis. because parts of important tourist sites. A system by which tourist taxis are accredited to check exploitation of tourists and promote uniformity in rates should be considered. remain inaccessible to the tourist. For the publishing and distribution of brochures and other informational material.. etc.P-1: Policy Initiatives for Tourism Page 7 6. Preparation of tourism literature and other promotional material: At most places there is inadequate literature on important sites / monuments / forts. restricted money changers – RMCs. Setting up of Money Changers: Currently. etc. An option therefore could be to introduce a dress code for guides. which would help any tourist to easily make out the authenticity of the guide. whose effectiveness varies from location to location. 11. and full fledged money changers – FFMCs). To ensure the setting up of money changers at important tourist destinations. there will be greater need for such facilities.P-1: Policy Initiatives for Tourism Page 8 9. There is a need to make TAF uniformly efficient across locations by instituting proper performance criteria and guidelines. authorised dealers – ADs. Strengthening the Tourist Assistance Force (TAF): It was found that the efficacy of the TAF varies considerably across locations.. it is impossible to distinguish an accredited guide from those that are not. etc. the government could consider making it mandatory for the building plans of all new commercial establishments (commercial complexes / hotels. This would also encourage the implementation of the new RBI policy on money changers. and with the growth of tourism traffic in the future. This is because the local TAF field officers are under the control of the respective regional tourism department. which are quite common currently 10. At some places. Rajasthan Infrastructure Agenda “2025” . the same has been found to be ineffective. which should be strictly enforced. inadequacy of such facilities was expressed. thus helping him or her to feel more secure and helping reduce incidents of harassment. While the solution lies in strict enforcement of the system of guides at tourism locations.e.) beyond a particular size in the major tourist centres of the state to include exclusive space for money changers in their building plans. Making TAF more effective would help check incidents of harassment of tourists. money-changing facilities in the state are mainly available through select bank branches or through foreign exchange operators (i. Uniform for Guides: At a number of tourist places. etc. Abu. say 10 taxis at no charges 13. professionals. Another suggestion is for the government to initiate training packages for conservation work involving national and international craftsmen. Air services: There is a need for connecting important tourist destinations by air – the most important cities in this regard would include Mt. initially. etc. and Ajmer. as availability of air services to these cities would result in significant saving in travel time. The top two or three chosen plans could be felicitated. Space for Local Taxi Operators: To ensure that adequate space exists in major tourist towns for housing local taxis. artisans. thus ensuring the visibility of Rajasthan as well as providing an incentive to interested parties.P-1: Policy Initiatives for Tourism Page 9 which allows agents / franchisees of ADs or FFMCs to offer money changing facilities 12. Jaisalmer. 14. wherein entries could be invited from national / international students or organisations for submitting concept plans for development of select historical sites. private operators who could start air taxi operations would need to be encouraged Rajasthan Infrastructure Agenda “2025” . It is suggested that some inter-city connection be given so that tourists can commute to their main destinations. Bikaner. Introduce an annual International Restoration Award: The government could consider initiating an annual International Restoration Award. the government could consider making it mandatory for building plans of commercial establishments and hotels beyond a particular size / category to include exclusive space for some. Thus. Airports at these locations need to be set up in a phased manner. This would require a fleet of small aircraft connecting these centres. departments / officials.Tourism i It may be noted.Key Deliverable 4 . are additional projects that were identified during the final round table at Jaipur during discussions with concerned Govt. that the following projects i. T-12 to T-13. Brief descriptions of these projects including economic rationale are presented in the subsequent pages.e. Rajasthan Infrastructure Agenda “2025” .