Questionnaire for consumer preference for bisleri 500ml

April 2, 2018 | Author: ganusabhahit7 | Category: Retail, Promotion (Marketing), Brand, Questionnaire, Processes


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QUESTIONNAIREDear Sir/ Madam, I am pleased to inform you that you have been selected as a valuable customer to collect responses about Bisleri Mineral water in Bangalore city. So I kindly request you to furnish details for further study purpose. The information provided will be maintained strictly confidential & used only for our study purpose. Name Address : ………………………………………….. : ………………………………………….. ………………………………………….. Mobile No: ………………………………………….. E-Mail ID: ………………………………………………………. (1) Age Group a. Below 30 b. 31- 40 c. 41- 50 d. Above 50 years (2) Gender a. Male b. Female (3) Do you buy packaged drinking water? a. Yes b. No If yes please continue responding If no thank you for responding (4) Do you prefer particular brand for purchase? a. Yes b. No (5) Which brand mineral water do you prefer to buy? a. Bisleri b. Kinley c. Aquafina d. Bailley e. kingfisher f. Other local brand (specify)………….. In office d. All the time b.. wholesalers c.. Shop keeper’s advice d. Quality is not good e. No If Yes please ignore Q.No 13 (13) Why you are not satisfied with Bisleri 500 ml bottle? a. 500 ml b.15 (11) Why do you prefer Bisleri? a. (10) Have you purchased Bisleri water bottle? a. Other (specify)………. 5 ltr e. 1 ltr c.No. No If yes. . other (9) What made you to purchase Bisleri? a. please answer next question. 2 ltr d. Easy to availability b. Costly b. Retail shop b. go to Q. 20 ltr (8) Where do you purchase water bottles? a. Bottles are not attractive c.(6) How frequently do you consume packaged drinking water? a. Other (specify)……………. Price e. At home c. Yes b. If no. Yes b. Quality (12) Are you satisfied with Bisleri 500ml? a.. departmental stores d. Other times (7) Which pack size do you prefer? a. While travelling e. Not sufficient for use d. Hygiene c. Advertising b.. Quantity discounts d. Easy to handle c. Word of mouth d. 1 being lowest and 4 being highest Not satisfied 1 Niether Satisfied nor dissatisfied 2 Stisfied 3 Very Satisfied 4 (16) a. Other (15) How would you rate the satisfaction level towards Bisleri Brand on the scale of 4.………………………………………. e. In which factor Bisleri should improve? Design of the bottles Quality of the water Promotional activities Availability Other (specify)……………. T. d. c.(14) Which media do you think is best for promotion? a. Suggestions if any ………………………………………………………………………………………………… ……………………………………………………….. Sales promotion c. Print media e. b. adds b. Place: Bangalore Signature Thank you .V.
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