Welcome to the presentation on By Rizwan Saleem Introduction Chairman’s Profile Vision Mission Stock Price Organizational Chart Products / Services Customer Care International Network Subsidiary Competitor Communication Strategy Distribution Strategy Customer Analysis Swot Analysis Conclusion CONTENTS telecom industry is more concerned with texts and images (Internet technologies). specifically on data applications and broadband services. telecom industries are being controlled by private companies instead of government monopolies. The other major division of telecom industry is mobile network sector. . Most of the research works are going on Internet accessibility. Traditional telecom technologies are also being replaced by modern wireless technologies. These days. but these days mobile service is going to replace traditional telephone services.GLOBAL INDUSTRY Throughout the world. specifically in case of mobile services. One of the major objectives of telecom industry is to enhance the quality and speed of Internet technology. rather than voice (telephone service). Previously the traditional telephone calls used to earn the maximum revenues. where lots of innovative research works are going on. NTC & SCO to provide fixed line services in designated areas along with 5 mobile phone licenses. with limited network coverage in few cities of Punjab and Sindh. PTA has issued 92 WLL licenses to 17 telecom companies for operations in different telecom regions.282 registered DSL subscribers in Pakistan .000 cable broadband connections with an estimate of 32. So far 6 companies have launched their services.894 cities of Pakistan. Similarly. PTA has issued 14 licenses to 14 telecom companies for the provision of Long Distance & International (LDI) Services in the country. a total of 84 licenses have been issued for the provision of Fixed Local Loop services to 38 telecom companies. Internet services are now available in more than 2. Wireless local loop (WLL) technology was introduced in Pakistan in 2004.339 cities/villages of Pakistan. The broadband services are also expanding in the country and currently there are more than 30. out of which 13 companies are operational.INDUSTRY IN PAKISTAN PTA successfully liberalized the telecom sector of Pakistan in an efficient. transparent and fastest deregulation of telecom in the region The Government of Pakistan gave the status of Industry to Pakistan Telecommunication Sector With de-regulation of telecom sector PTA has issued 3 licenses for basic telephony to PTCL. Till now. WLL services are available in more than 1. . 26 per cent by Etisalat and 11. The Company is listed on Karachi.5 per cent shares of the PTCL are owned by the government. In 2006 PTCL was privatized and management control was handed over to Etisalat. The registered office of the Company is situated at PTCL Headquarters. 1996.5 per cent are with the general public shareholders. G–8/4. Now about 62.INTRODUCTION Pakistan Telecommunication Company Limited (PTCL) was incorporated in Pakistan on December 31. 1995 and commenced business on January 1. Islamabad. Lahore and Islamabad stock exchanges. FAB & NTC. PTCL Formed & listed on all Stock Exchanges of Pakistan Mobile & Internet subsidiaries established 1996 1998 2000 2003 2006 Telecom Policy Finalized Telecom Deregulation Policy Announced Etisalat Takes Over PTCL's management . established Pakistan Telegraph & Telephone Deptt. About 5 % of PTC assets transferred to PTA.BRIEF HISTORY 1947 1962 1995 Posts & Telegraph Dept. Ministry of Information Technology Government of Pakistan. Islamabad .CHAIRMAN’S PROFILE Mr. Naguibullah Malik Chairman PTCL Board Secretary IT & Telecom Division. VISION To be the leading ICT service provider in the region by achieving customers’ satisfaction and maximizing shareholders’ value. We are striving towards mobilizing the world for the future. we will be the link that allows global communication. we are ready to shape a future that offers telecom services that bring us closer. The future is unfolding around us. By becoming partners in innovation. In times to come. . • An environment that is cost effective and quality conscious. . motivation and quality. • Services that are based on the most optimum technology. • “Quality” and “time” conscious customer services.MISSION To achieve our vision by having • An organizational environment that fosters professionalism. • Sustained growth in earnings and profitability. 18 Outstanding Shares 3774000000 Market 792162600 Capitalization: 00 .99 -0.24 21.81 6586335 -1.35 20.03 21.25 Low Rate: Turnover: Percent Change: 20.PTCL Stock Price Symbol: Bid Volume: Ask Volume: PTC 400 6500 Open Rate: Bid Price: Ask Price: 21.05 High Rate: Current Rate: Price Change: 21. Zone North) EVP (Switchin g) EVP (Transmis sion) EVP (Finance) EVP (Sales) EVP (Custome r Services) EVP (Marketin g) GM (South) GM (North) Regional GM (South) Regional GM (North) Regional GM (Central) .ORGANIZATIONAL CHART President & CEO SEVP (Technica l) SEVP (Operatio ns) SEVP (Finance) SEVP (Commer cial) SEVP (Corp.) SEVP (HR & Admin) SEVP (B. Div. PRODUCTS / SERVICES PTCL’s has divided its products/services in the following categories: Home & Personal services Business services Carrier Services & Wholesale . . HOME & PERSONAL SERVICES Voice PTCL Landline Vfone Smart TV Broadband Broadband Pakistan Evo wireless Web hosting PTCL dialup Dialup vfone Dial up internet . Voice BUSINESS SERVICES Audio Conferencing Voice Mail Service (VMS) Fixed Line Vfone ISDN – BRI Satellite Phone Call Centers Radio Maritime Payphones Internet EVO Wireless Broadband Broadband Pakistan IP / IPLC Web Hosting Services . BUSINESS SERVICES Data Managed WAN IP Connect V-Connect Business DSL Skylink DPLC DXX Co-Location LIT Pair Analogue Channels TV Transmission . Security & Surveillance iSentry Ready 2 Go iSentry Personalized iSentry Customized Telepresence ICT Solution Data Centers Unified Communication . CARRIER SERVICES & WHOLESALE Telecom Operators Skylink Leased Circuits (IPLC / DPLC) International IP Services PTCL Metro Fibre Network Interconnection Services Wavelength Services Calling Cards & LDI Payphones Network Capacity Services Broadband White Label Services . These advanced features include Time Shift Television (TSTV). . Video on Demand (VoD). Economical packages for students. Broadband Broadband keeps you connected to high speed internet all the time. Near Video on Demand (NVoD) and many more interactive features. Electronic Program Guide (EPG). You can now supplement your telephony requirements through Vfone connections in areas where standard phone lines are scarce. Vfone Vfone is the fixed wireless connection to supplement voice needs not only in the metropolitan area offices but also small branch offices in villages and rural areas. Smart TV Smart TV provides advanced features and services that are not possible with traditional broadcast television systems. PTCL achieving the important milestone of taking broadband into over 167 cities/towns across Pakistan. Multiple Vfone connections can be integrated with your office PBX to meet your growing telephony requirements. Web Hosting Services In today's world. Global Television Channels. PTCL now offers world class hosting on windows platform. flexibility and reliability required to create and manage a successful web presence. Parental Control. a website is an important tool for any business. Special packages for corporate and individuals. PTCL provides you the control. video images. later on at your convenience. In addition. it allows clearer voice communication plus a faster way to send and receive fax. You can. Evo Wireless Broadband is enabling the wireless broadband revolution in Pakistan with flexibility to roam freely like never . Corporate Audio Conference PTCL offer audio conferencing services for SME/Corporate Customers with up to 120 participants per conference. retrieve all recorded messages from any telephone anywhere in the country. Voice Mail Service With PTCL Voice Mail Service. by Vfone PTCL EVO PTCL EVO 3G Wireless Broadband is Pakistan’s fastest wireless internet which offers its customers – “superior 3G internet experience”. busy on phone or do not want to attend the calls for any reason. ISDN . you can have all for (or Desired) calls recorded when you are absent. Behtareen Rabta----VPCO VPCO is a feature-rich. easy to manage and hassle-free compact prepaid wireless PCO solution. graphics and computer data on a phone line.BRI This service allows you to have two connections on a single line. PTCL Wireless Payphones Behtar Aamdani. which allows companies with locations spread out in PAKISTAN to connect and transfer data on a private and secure way over reliable robust network infrastructure. V-Connect The product provides data connectivity in client – server mode through dial up process. . where the client can be mobile or stationary and the client requires low bandwidth to access the server. IP Connect The “IP Connect” service is based on Internet Protocol Virtual Private Networks (IP-VPN). Skylink PTCL. integrated telecommunications service provider in Pakistan now offers “Skylink” Satellite communication Service for Carrier and Corporate Customers. Managed Van PTCL now offers managed WAN solutions that will not only provide our customers a self healing backbone for their corporate communication but also the complete turn key solution delivery. being the largest. The Telecom Data and IT Companies will install their equipment directly in PTCL premises in ready fitted environment. PTCL iSentry PTCL iSentry maintains records of the security camera and customer can access that through using its account and password from any where. . Digital Cross Connect (DXX) PTCL digital cross connect (DXX) network provides the most dependable media for WAN connectivity with more than 200 Nodes countrywide Co-Location Pakistan Telecommunication Company Limited (PTCL) has taken the landmark decision to establish Co-Location centers throughout the country. Domestic Private Leased Circuit (DPLC) PTCL provides leased line services to other service providers & corporate customers for interconnecting offices. mobile switches and all telecom switching & distribution equipments all over Pakistan. Broadband. Smart TV) Sales (Wireless Local Loop and EVo Wireless Broadband) Billing Services Information Services . Offering one window operation. The following services are available at One Stop Shops and Customer Service Centers Order Booking (Telephone. 19 OSS and 71 CSCs operate in selected cities and towns across Pakistan. In all.CUSTOMER CARE Customers can reach to PTCL by visiting one of their One Stop Shops (OSS) or Customer Service Centers (CSC). these One Stop Shops and Customer Service Centers are strategically located to ease the reach of valued customers. . SMW-4 is designed for relatively higher traffic volumes.INTERNATIONAL NETWORK: SEAMEWE-3 Submarine Cable System: PTCL is a member of SEAMEWE 3 Cable Consortium with its Cable Landing Station at Karachi. SMW-3 is the longest system of the world with a total length of 39. Middle East and Asia. The link between any two destinations is STM-1. SMW-4 Submarine Cable System: SMW-4 is a relatively new submarine cable system (inaugurated in December 2005) and links 14 countries with 16 landing stations across Europe. The system is using Terabit DWDM technology to achieve.000 Km. SMW-3 cable connects 39 cable landing stations in 33 countries and four continents. Gilgit. Satellite Communication: PTCL has Intelsat Standard Earth Stations near Karachi and Islamabad. Skardu and Gwadar . The Cable system is 13.000 km long with 10 landing points in 8 countries. These installations provide the diversity for International voice connectivity and also work as Hub for domestic satellite users. There are four Intelsat Standard B Earth Stations at Islamabad. I ME WE cable : IMEWE Submarine Cable is a Tera bit capacity submarine cable system connecting India to Western Europe through Middle East. Communication strategy PTCL communicate to its customer through many ways and tries to adopt each and every aspects of communication to their customer and target market. The network through out the country is very vast so the organization is applying each and every possible way to connect and interact with their subscribers. Internet Electronic media Print media Call centers Service centre Exchanges . The following are the ways on which PTCL is working. Initially it is very typical to distribute every where but slowly as network grew the distribution network also enhance and approach to each and every division of the country either urban or rural areas. Now a days the distribution channel for Broad band Pakistan is through exchange and service centers through out the country .Distribution strategy The distribution strategy and channel which PTCL is following is quite improved now a days. .Consumer Analysis I conducted the survey questionnaire through which i can sort these analyses 70 % of the customers got the good service. 20% of the customers think that they got the excellent. 10 % of the customer realize that the service is just OK and no one thought about the bad service. Corporate culture akin to government departments Line Issue due to improper management Coordination with the other departments .SWOT ANALYSIS Strength An Integrated Monopoly Good Infrastructure Experience Telecom Resources Weaknesses Over employment & low productivity Slow decision making including extraneous intervention. Scope for efficient cost /cost effective operations Threats Exposure to market competitions Ability to attract and retain quality Professionals Reduction in International Settlement Rates .SWOT ANALYSIS Opportunities Low teledensity of Pakistan Growth potential due to improved macro economic situation of the country Partnership with new entrants in deregulated environment. aggressive and innovative players in the mobile sector of Pakistan. . Since the outset. it has expanded its coverage and customer base at a rapid pace and established itself as one of the leading cellular service providers in Pakistan. Ufone is now considered to be one of the most active.SUBSIDIARY Ufone (Pakistan Telecom Mobile Ltd) a wholly-owned subsidiary of PTCL commenced its operations on 29th January 2001 as a GSM 900 service provider. Global telecom cards. World online.COMPETITORS Product / Subsidiary Multimedia and broadband (ISP product) Competitor There are about 100competitors of these products through out the country providing internet services. Telenor and Zong Hello cards. Apollo. Wateen telecom & Warid Call are the fixed wireless telephone competitors of Vfone Ufone (Cellular Subsidiary) PTCL Calling Cards Wireless Local Loop (Vfone) . etc. Go CDMA. World Call. There are four competitors of Ufone in cellular phone industry i. Mobilink. Callmate Cards. Callpoint cards. Warid.e. However. Comsats WOL. some of the major competitor ISP’s of product are Cyber net. Lets make the difference : FEEL THE DIFFERENCE is the slogan of PTCL. They are now providing the most innovative and advanced technologies to their customers. They are following the cost leadership & differentiation strategies.Conclusion PTCL is at the maturity stage now. . They are providing the services to their customer by lowering the prices and they are the only ones who are providing the services to such a big extent. THANK YOU .