March 18, 2018 | Author: Balram Sharma | Category: Direct Broadcast Satellite, Satellite Television, Cable Television, Television, Broadcasting



A PROJECT REPORTON ³MARKET RESEARCH FOR VIDEOCON d2h+´ FOR ³VIDEOCON DTH+´ SUBMITTED TO PUNE INSTITUE OF BUSINESS MANAGENT (PIBM) In partial fulfillment of Post Graduate Program in Business Management (PGPBM) BY DHEERAJ KUMAR MAURYA ROLL NO:-521/08 BATCH:-2008-10 IAEER S PUNE INSTITUTE OF BUSINESS MANAGEMENT Survey No. - 499, Near Manas Resort, Bhugaon, Tal-Mulshi, Paud, Pune-411042(Maharashtra), India 1 DECLARATION I, Mr. Dheeraj Kumar Maurya hereby declare that this project report is the record of authentic work carried out by me during the period from 2nd May 2009 to 31st July 2009 and has not been submitted earlier to any university or institute for the award of any degree/diploma etc. Name of the Student: Dheeraj Kumar Maurya Date: 25th Sep 2009 2 Company Letter Head Certificate This is to certify that the organizational study project is a bonafide and sincere work of Mr. /Ms Dheeraj Kumar Maurya is original and has been made under my supervision in partial fulfillment of requirement for the award of Post Graduate Programme for the period of 15 to 20 days in the month of October 08. His/her performance during this period was: Poor/ Satisfactory/ Good/ Excellent). Mr Sandeep Singh Company Guide Date: 25th Sep 2009 3 Director Academics/Dean: Mr. This project report is the record of authentic work carried out by him during the period from 1thMay to 30thJune.IAEER S PUNE INSTITUTE OF BUSINESS MANAGEMENT Institute Letter Head Certificate This is to certify that Mr. Dheeraj Kumar Maurya of IAEER s Pune Institute of Business Management has successfully completed the project work titled in partial fulfillment of requirement for the completion of PG course as prescribed by which he has worked under my guidance. Jagdish khandelkar Date: Place:Pune 4 . Project Guide: Prof. ACKNOWLEDGEMENT In this project report I have made an honest and dedicated attempt to make the research material as authentic as it could. I dedicate this project to Dealer¶s of Pune District who were extremely kind and who at times went out of the way to help me. Ashok Chaudhary for his timely response via email & personal meeting. Without their co-operation it would have perhaps not been possible to research a few places. I would like to thanks my external guide Mr. And I earnestly hope that it provides useful and workable information and knowledge to any person reading it. Sandeep Singh (Circle Head) and Mr Viraj Vinayak hardas (Area Sales Maneger) who gave me a free hand as far as going about the project work concerned. which I did. which immensely helped in giving the project the initial direction it needed. I also thanks to my internal guide Prof. During this small time frame of two months in which the project reached its completion. within the stipulated time frame. there were a few people whom I would like to make a mention of and without whose help the project would have never seen the light of day. Dheeraj Kumar Maurya PGPBM+MBA (Marketing & IT) 2008-2010 5 . The offered products are µIDTV. especially financial in nature . 6 . IDVD. the application of concepts. I was given the task for market analysis in which I had to visit dealers. So that company assume them for selling the DTH or as a future prospect for selling the DTH.EXECUTIVE SUMMERY First and fore most. he has learned. it is also the key phenomena around which summer internship resolves. In order to get the best of both. The most interesting part in any summer internship. a taste of pressure . It also gives. As a management trainee my work was also to note down the problems. Market Research does not give the taste of a hand core sales job.The only things which market research does not give an in-depth knowledge about is Sales. I would like to thanks ³VIDEOCON DTH+´ for giving me an opportunity to undertake the project ³MARKET ANALYSIS FOR VIDEOCON d2h+´. The company Videocon DTH+ is doing aggressive marketing research /analysis at the launch timing so that they can get good response and business because more market analysis give more accurate and quantitative result by which company take effective decision for making the profitable business with satisfied customer. The uphill task was to find out the potential dealers who have interest for selling the VIDEOCON DTH+ products as well as support for increase the selling. My main work was to promote /pitch the features & facilities provide in to the products and convince them for sale the VIDEOCON DTH+ product. Market Research could be very good topic for Summer Internship of a student. if that dealer is selling Videocon company product. for a learner is.the marketing manager has due to limitation of resources. IHT & DTH ITSELF¶. Apart from being an interesting things. I decided to do project (Pan Pune) on Market Research in Videocon DTH+ company. Although selling skill is considered to be one of the prerequisite of a marketing professional. Thus it can be very well said that. distributors and tell then about new introducing product by VIDEOCON DTH+. About BBC About DTH 3. 11 Limitations Conclusions Suggestions Bibliography 56 57 59 61 7 .No.DVD.DTH (table & graphic representation) -Competitor Packages & tariff Analysis 29-30 31-55 8. Research Methodology Observations & findings-Sales of TV. 9. 7.S. 8-17 -Company Vision Mission -Company Profile -Business Profile -Department Hierarchy 2. 1. 5. DTH Industry Profile About Videocon DTH Project Objective & Scope-Primary Objective -Secondary Objective 18 19 20-23 24-26 27-28 6. 4. Introduction- Topic Page no. 10.HT. Maharasht ra. India Consumer E lect ronics Home Appliances Co mponent s Office Aut omat io n Int ernet Pet roleum Power Dth Indust r y Revenue Net inco me Owner Webs it e Consumer Durables.INTRODUCTION COMPANY PROFILE: VIDEOCON INDUSTRIES T ype Genre Founded Founder(s) Headquart ers Area ser ved Pr ivat e Conglo merat e Conglo mer at e 1979 Mr. Venugopal Dhoot (Ceo&MD) ht t p://www. Nandlal Madhavlal Dhoot Aur angabad.videoconwor ld. Oil and Gas et m 8 . U$4.1 billio n U$276 millio n Mr. ± Inspired Thinking About the Future.) y y MISSION: ‡ ‡ A Reflection of Continuity & Change. 9 .COMPNY¶S VISION & MISSION VISION: y Videocon is committed to bring happiness in every home around the world by offering high quality products that ease and enrich human life. ± Improved Technology. ± Innovative Products. ± Offering better customer premise equipment. To be a USD 15Bn Group by 2013 Road Map: o By Diversifying into New Areas such as  SEZ¶s  Solar power  Real Estate  Telecom & Mobile Services  Retail  IT Services  Semi-Conductors  Hospitality  Flat Panel Displays (LCD. PDP. ± Better packaged & delivered content. ± Intrepid Entrepreneurship. PND etc. ± Insightful Marketing. To Delight and Deliver beyond Expectation through: ± Ingenious Strategy. VISION & MISSION: ‡ To be the most preferred ³at home´ entertainment service by : ± Offering a better customer experience in installation & customer care. 10 . It reiterates the Ethos of a Company Dedicated to Maintaining the Highest International Standards of Excellence through Quality. Communicates the Group's Global Ambition. Sterling Credentials and Innovative Drive The Logo recapitulates Our Principle of Reaching Out and Touching the Lives of Millions of People. Worldwide.LOGO LOGIC: ‡ ‡ ‡ ‡ ‡ The two µE¶s on either side represent the Group¶s Wide Spectrum of interests ranging from µElectronics to Energy¶. Technology and Innovation. its Strength. It asserts its Passion for Global Impact The Steely glint. it start to manufature rotary compressor-based air conditioner. next. As a next logical step to vertical integration. He thus unleashed a mini industrial revolution. and oil & gas. Videocon tookover 3 plants of electrolux India and acquired. 11 .those were days when the village did not even have electricity. which new technology in Indiaunder Videocon logo. The group has 17 manufacturing sites in India and pants in Chnina. Videocon entered refrigerators and coolers segment in 1991. It is an Indian multinational with interests in consumer electronics. He boldly took upon an entrepreneurial venture by importing machinery from Europe to set up the Gangapur. home appliances. SEZs and real estate industries. He was a successful sugarcane and cotton cultivator. In 1995. In 2005.karkhana (sugar mill) in 1955. In the year 2000. He completed his education in Ahmednagar and Pune. colour picture tube glass. Videocon tookover Philips color TV plant. hospitality.000 mw of electricity. Actualy Videocon began its tryst with destiny in 1979 from a conference room-sized assembly line. At that time it used to manufacture TV and washing machine. Itly & Maxico. Videocon started manufacturing glass shells for crt and in 1996 it ventured into kitchen appliances and crude oil segment. electric motors & ac. In 1989-90. Planet m is owned by Videocon through its retail arm. it was founded in 1987 by Late Nandlal Madhavlal Dhoot. Videocon started manufacturing compressors & compressor motors. Currently.HISTORY: Videocon is an industrial conglomerate with interest all over the world and based in India. But. Videocon started manufacturing home entertainment systems. Poland. In 1998.Sakhar. telecom. Videocon is all set to enter the dth. Videocon has launched green-field power generation projects which will collectively produce 15. TELECOM. 2000 PHILIPS COLOUR TV PLANT TAKE OVER.1987 Color & BW TV WASHING MACHINE 1989-1990 HOME ENTERTAINMENT SYSTEM. CRUDE OIL. 2008-2009 12 . 1995 GLASS SHELLS FOR CRT. COMPRESSER MOTERS. AIR CONDITION 1991 REFRIGERATORS. HOSPITALITY.COOLER. 2005 ELECTROLUX INDIA 3-PLANT TAKEOVER. 1998 COMRESSER . 1996 KITCHEN APPLIANCES. REAL STAT SECTOR. POWER GENERATION PROJECT. SEZ. 1998 DTH SERVISE. ELECTRONIC MOTER . THOMSON CPT ACQUISITION. USB Port. Washing Machines. slim and conventional CTVs. DDPI technology and sevenband graphic equalizers. multiple power levels. The cassette and tower AC segment delivers products between 2 TR and 4 TR. Videocon has emerged as one of the largest Colour Picture tube manufacturers in the world. In the home appliances category Videocon offers side-by-side. The DVD players have technologically advanced features like progressive scan. Promoted under the Konserv sub-brand this range has key unique selling propositions like digital Sensi Logic. Xpress cooking and active defrost devices. Italy. Microwave ovens and numerous other home appliances. 1000W peak music power output (PMPO) sound and 80GB in-built hard disks in the LCD segment. The company¶s products have prominent distinguishing marks such as a 10. The flat CTVs have unique features like twin bazoomba woofers with sound output up to 2500W PMPO. Dolby Digital AC-3 and 5. Multimedia speakers are available with sound output up to 4000W PMPO. multi-pulsator and pulgitator technologies. Air Conditioners. Airconditioners include the entire range between 0. 13 . SVMC technology. MPEG4 compatibility. Poland and China and manufactures a range of high-tech products such as slim CPT. rust-free and multiple water selection levels. The semi-automatic range features triway-turbowash.BUSINESS PROFILE : A) CONSUMER ELECTRONICS & HOME APPLIANCES: Videocon enjoys leadership position in consumer products like Colour Televisions. individual channel volume control and 5. B).1 channel output.1 channel amplifiers.8 TR and 2 TR capacities in window and split models. Consumer electronics (CE) goods include FPDs with plasma and LCD screens. DISPLAY INDUSTRY AND ITS COMPONENTS: After the acquisition of Thomson in 2005. Videocon microwave ovens are equipped with insta-menu drives. flat. Refrigerators. germfree.000: 1 super contrast ratio. The company¶s fully. It has plants in Mexico. extra slim CPT and High Definition 16:9 format CPT. DVD players and multimedia speakers. Videocon's refrigerator manufacturing enjoys synergy with its inhouse compressor manufacturing technology in Bangalore. frost-free and direct cool refrigerators with germ-free technology powered by energy efficient compressors.and semi-automatic washing machines sell as topand front loading models. With one of the lowest operating costs in the world and proven reserves of over 250 million barrels under its control.C). It has plants in Poland and India. prospecting and intends to get into gas distribution. It produces 7% of all oil in the private sector in India. India¶s largest crude oil extraction venture in the private sector. SEZ. Videocon has ambitious global plans for expansion in the energy vertical Videocon is also actively looking for exploration and production opportunities in countries like Oman. Videocon's Ravva oil field has one of the lowest operating costs in the world and it produces 50. Power Generation Project. NEW FUNCTIONAL AREA: y y y y y DTH service. Real Estate. Videocon's CPT Glass manufacturing complements its Colour Picture tube manufacturing business. Australia and the Timor Sea near Indonesia.OIL AND GAS: Videocon Group has interests in oil & gas exploration.COLOUR PICTURE TUBE GLASS: Videocon is one of the largest CPT Glass manufacturers in the world. 14 . D).000 barrels of oil per day. Hospitality. PRODUCT PORTFOLIO: 15 . A separate study conducted by ACNielsen across the country stands testimony to the organisation¶s commitment to provide quality products and services to discerning consumers.MAJOR ACHIEVEMENTS OF VIDEOCON INDUSTRIES LTD: y y y y y y The largest panel production facility in the world under one roof providing very high economies of scale. Videocon is the first company in India to implement my SAP ERP version 2004 in record time and is a ramp-up partner to SAP AG Germany. Manufactured India's first rust-free Washing Machine. Recognition for this brand has come in liberal doses. The company also bagged the SAP ACE Award. Videocon was accorded the status of India¶s Most Trusted Brand in Consumer Durables by Brand Equity in 2005 and 2007. One of the largest and most acknowledged CPT manufacturer in the world. for Best Consumer Sector Implementation and Excellence in Implementation of SAP Modules. twice in a row. Firing the largest furnace of its kind in the world with a tank size of 3300 sq ft. One of the world's largest and most respected CRT glass manufacturers. while another independent study carried out by CNBC and ORG-MARG awarded the status of the Best Washing Machine brand to Videocon. 16. NEWLY ACHIEVEMENTS : The Group today is a Rs. One of the few companies in the world to convert sand to TV. 16 .000 crore (US$ 4billion) international conglomerate continuing to expand its global footprint. DEPARTMENT HIERARCHY: 17 . A VIDEOCON ENTERPRISE GROUP BHARAT BUSINESS CHANNEL LIMITED DIRECT HAI CORRECT HAI ABOUT BBC: 18 . D2H+ is the brand name under which the service will be offered. will be a low ARPU (average revenue per user).BBCL is a new and separate company that has been floated for this purpose by the Videocon promoters. DTH stands for Direct To Home which is a direct mode of transmission between ³Broadcaster´ and ³Subscriber´ through satellite. high volume game It established for expand the DTH market and distribution network which will provide the pipeline for mop up to one million subscribers in the first year. with players like Dish TV. We have already budgeted an investment of Rs 10 billion in this venture over the next two years. Reliance ADAG and Bharti. It also launching Mobile Handsets in India under the banner of BBCL (Bharat Business Channel Limited) with brand name of Videocon with DTH service. Tata Sky. DTH in India. DTH : 19 . DTH does away with the need for the local cable operators can receive satellite programmes and they then distribute them HOW DOES IT WORKS : A DTH network consists of a broadcasting centre. video and data signals. A DTH service provider has to lease ku-band transponders from the satellite. DTH is defined as the reception of satellite programmes with a personal dish in an individual home. there will be a small dish. The encoder converts the audio. ABOUT DTH INDUSTRY: 20 . modulators and DTH receivers. satellites. At the user end. encoders. multiplexers.DTH stand for direct-to-home television. increase in tariff plan. that is the kind of scope for DTH in the country. Tata Sky. For every channel there is a scope for broadcasting it in at least ten different languages. So every channel multiplied by ten. A recently survey done using the Television Audience Measurement (TAM) puts DDDirect+ with 3. The following companies have either the liecence/latter of intent or applied for the license to operate DTH services1. CURRENT PLAYERS: The current players in DTH industry are ± 1. selective broadcast and poor services were major cause of dissatisfaction among the the customers. Until few years back there were as many as 1. STRUCTURE OF INDIAN DTH MARKET: 21 . The cable television ordinance law was passed in January 1995. Reliance blue magic from Reliance ADAG. The growth of Tv channels & cable operators created a big industry and market opportunities. Dish TV of zee group. DD-direct + of Prasar Bharti. This enabled cable operators to feed channels and later on private companies were allowed to air their own channels and this led to the explosive growth in number of tv channels and number of cable operators. Bharti Telemedia. There is an immense opportunity for DTH in India an market. 2. 3.In earlier days there was only one TV channel in India the ³Doordarshan´ channel Doordarshon was owned and operate by government of India. however the services provided by cable operators were poor. In those era every home which had a Tv set used to have its own antenna to capture the signals. which serves an immediate threat to the high-end cable networks. 3. 2. Sun direct of sun network.5 million homes and Tata sky capturing 1.0 Lakh cable operators across India.the joint venture between Tata and Rupert Murdoch¶s sky TV.0 million homes. This has created an opportunity for DTH. comprising of 33 fta channels and 12 all India Radio channels. The strikes. The opportunity in India almost 11 times that in developed countries like the US an Europe. The structure of the DTH industry in India can be categorized as an ³oligopoly´. Experience zone in all Next. Access to the Next & Planet M network (will pro actively ensure proper display and communication as desired by our DTH service in the market). An oligopoly is a market from in which a market or industry is dominated by small number of sellers. ± Unified remote. IDTV (TV bundled with DTH hardware) ± No Xtra Cost. media add spend and amongst top advertisers in the country every year. Widest After Sales Service network in the CE space. ± Unique insight into how consumers use CE products. Best positioned to leverage rapidly growing LCD TV sales. Firms within an oligopoly produce branded product and there are also barriers to entry. An OLIGOPOLY is a market dominated by a few large suppliers. Each firm produces branded products. ± Over 30 million products sold in the last five years. Planet M and other key retailers. ± Better form factor and simple product to understand especially for the larger part of the market. The degree of market concentration is very high. Each industry oligopolist is aware of the actions of the others y ADVANTAGE FOR VIDEOCON: ‡ ‡ ‡ ‡ ‡ ‡ Access to 85% of 40. The key characteristics of oligopoly market are followingy y y y Few larger supplier dominates the market. Strong relations with content companies as group spends 40 Million USD on.000 retail points in CE space (Note: 80% of DTH has been sold through this channel). ‡ ‡ SCOPE: 22 . 5 million consumer contacts every year. Significance entry barriers into the market in the long run which allows firms to make supernormal profites. The word oligopoly is derived from the Greek for new sell. Independence between firms. Only CE player in DTH space± Leverage ecosystem. Cheap imports from Singapore. Higher import duties on raw materials.800 a year. Rapid urbanization. 3. 2. who are earning us $ 4. 5. India is the 4th largest economy in the world and overtake Japan in the near future become the 3rd largest. OPPORTUNITY: 1. 2.6 million in 2000. In India the penetration level of white goods is lower as compared to other developing countries 2. ABOUT VIDEOCON DTH: 23 . increase in purchasing power of consumers. India¶s consumer durable market is expected to reach $400-$500 billion by on 2010. India has the youngest population amongst the major countries.e. 4. Increase in income level. Threats: 1. Easy availability of finance.400$21. 5. i. Unexploited rural market. And there are 6 million rich house hold in India. 4.1. There are 60 million people in middle class. the upper-middle and high ±income household in urban areas are expected to grew to 40. There are lot of people in the different income categories nearly the two third population is bellow the age of 35 and nearly 55% is bellow 25 years.2 million in 2008 as against 14. In term of purchasing power parity (ppp). China and other Asian countries. 3. With over 1. 00. No more frustrating disconnections right in the middle of an intense game. its top authorized said. Bharat Business Channel. Videocon Industries Ltd is targeting 1. Videocon is coming with their Direct to Home venture D2H with tag line of ³Direct hai Correct Hai´. Along with that Videocon's D2H is supposed to give more than 240 plus channels and a number of radio channels also. the new assist promises a new-age satellite TV platform that module attain use of subverter technology. Retail and now Direct ±To. Direct To Home industry is showing good growth in last few months and two new records set by Dishtv added 4.050 distributors and 75.Videocon officials said the consort is targeting consumers who purchase the TV with a design rated DTH STB. Their other enterprises include Oil and Gas which is part of VIL. a Videocon group enterprise is offering DTH services under brand name Videocon d2h. Their interactive Direct to Home Services will be available through Satellite LCD. radio channels. BigTV. it may soon gain a lot of popularity. Satellite TV. sheer grit and passion. Videocon is ensuring a strong sales network and has been recruiting sales and assist body through its media arm. They are. Power and Solar Energy. Videocon d2h results in a´ The End´ to all the unnecessary interruptions. DD Direct. They are also even planning to provide internet subscription to the subscribers through it. via state of art satellites. Also Videocon will be competing with DishTV. And whether anyone watching a Hollywood thriller or a desi block buster. Sun Direct. Videocon is about to give some serious competition to the existing DTH providers in terms of price as they are planning to give away their Set Top Boxes in less than a thousand bucks making it the cheapest rate so far for any brand.Home. they have traversed through various market conditions and have established an Indian multinational with an asset base of five billion USD. Hospitality. which means you no longer have to tolerate all the hassles associated with Cable TV. The reason behind this could be that Videocon is perhaps getting their STBs manufactured in the country itself rather than importing them. Satellite DVD as well as a Set Top Box (STB). riding on its large meshwork of consumer contrivance dealers. multi lingual user interface.Videocon started its journey twenty five years back with determination. Videocon d2h will provide unique active services. today a world class leader in Consumer Electronics and Home Appliances. cross genre tickers and many more value added services.000 in first 50 days of operation and industry experts now waiting results of Bharti Airtel¶s Direct To Home venture Digital TV and upcoming service provider Videocon who is coming with D2H. Bharat 24 . To be called D2H+.000 retailers. Telecom. Tata sky. 31. Videocon d2h brings you India¶s 1st real satellite television. more movies on demand channels.253 new customers in Oct¶ 08 and newly launched Reliance BIG TV added 5. The slogan is quite meaningful at the first look as due to the features and a convenient price. Infrastructure Development.5 million subscribers for its direct-to-home (DTH) service. Airtel Digital TV. The group. PRODUCTS OF VIDEOCON D2H: 25 . D2H+ will also be manufactured from other plants of Videocon.000 crore for the DTH venture earlier. Gradually.500 dealers. who where specially flown in there. In the other words. made an announcement of Rs 1. WHAT D2H+ LOGO SYMBOLIZE:  The logo d2h+ denotes that we are committed to provide Direct TO Home services with few add ons.  The additional bubble with the ³+´ sign suggests that the brand will always have something more to offer than the competitors in the market. a brand that constantly active and ahead of its time. Company officials said that the technology for STBs has been imported from peninsula or China and later collective at the company's Aurangabad plant. made a soft launch of its Videocon D2H' services in Macau in front of its 2.Business Channel.  The bubble in the logo represents energy and a state of unending flux.  The smiley represents 100% fun for the entire family. SATELLITE TV: SATELLITE DVD: OBJECTIVE OF PROJECT : 26 . magazines. And find out the potential sale of following productCTV (color TV & LCD).  To analyze all the data and provide learning¶s. Home Theatre.  To obtain company related inform from internet. DVD player.PRIMARY OBJECTIVE:  Collect as much as possible information about DTH market and collect the for Analysis. and newspapers. STB. TV. SECONDARY OBJECTIVE  Optimum use of that opportunity. conclusions and recommendation. Know how market working and what strategy adopted before lunching new product in market. AREA SPECIFIC ± BUDHWAR PETH 27 . This project helps me to know the market practically. Find out the problems that dealers are facing while selling the Videocon product. Check that demo calls are attended or not. 3. Calculate the display share of the Videocon product in every shop which comes under the Pune region where I did survey. 5. SCOPE OF PROJECT: This project gives me great exposure to the consumer durable market because it includes product knowledge and the filed job in which I have visited the store comes under the region of Pune. RESEARCH METHODOLOGY 28 . Vediocon always insist the 55% display share of Videocon product because of availability of product. Find out the distributor name from whom they purchasing their product and also weather they have direct dealership and which brand. 4. My job was during this project to the market share and also the display share of Vediocon product in the store. 6. Collect the data of actual monthly sale of the Videocon product in every shop.TIME DURATIONS . Find out the costumer response for the Videocon product by asking the owner of the shop. 2.2 MONTHS MY JOB INCLUDE WHILE VISITING THE SHOPS: 1. 4. programs and charges. PRIMARY RESEARCH: A Primary Research was conducted: y y y y y y Different groups were made. 3. Firstly we surveyed at retail shops and gathered information regarding all the different DTH services. The questionnaire was prepared for the companies and following areas covered 2. 20% people were interested in Videocon DTH and rest 80% people were happy & satisfied. DTH web site etc. We asked these questions and came to know about people¶s different choices of DTH. DATA COLLECTION: y y We were given forms having different questions. SECONDARY RESEARCH: y Data was collected from websites and catalogues to understand the product of the different players. charges and services.1. Then we went to different societies and asked people about their favorite channels. Everyone did surveys at their given assigned areas. y Sources used for secondery data collection are company web site . All the different groups were given different areas. it¶s channels. ANALYSIS OF DATA: 29 . e.y y y y y y y y Which service has more market share ± DTH or cable? What are the facilities provided by the cable operators and the present DTH service providers? Which are the 3 favorite channels commonly seen in every family? At last but not the least to know who the real are and the biggest competitors of Videocon D2H+ in specific areas? What is the minimum rental. What actually they want from DTH services i. as most of them are satisfied with the service provided by cable operators. which customer has to pay to enjoy the service to cable operators & to present D2H service providers also? What are the addresses and contact numbers and whether they are using DTH services or cable? As the market is rigid so customers are not ready to easily adopt the DTH service. maintenance and fast services in which DISH TV is lacking and TATA SKY is leading? OBSERVATONS AND FINDNG 30 . SPECIFIC AREA:-BUDHWAR PETH TOTAL SALES TV BRAND WISE: LG SAMSUNG SONY VIDEOCON SANSUI OTHERS TOTAL 237 265 15 478 136 264 1395 TOTAL SALES OF LCD BRAND WISE: 31 . LG 20 SAMSUNG SONY VIDEOCON SANSUI OTHERS TOTAL 43 17 63 12 0 1259 2% 6% 48% LG SAMSUNG 14% SONY VIDEOCON SANSUI OTHERS 4% 26% DVD SALES BRAND WISE: 32 . LG SAMSUNG SONY VEDICON SANSUI OTHERS TOTAL 45 50 5 235 95 495 925 SAMSUNG LG SONY VIDEOCON OTHERS SANSUI TOTAL SALES OF DVD IN PETH AREA BRAND WISE: 33 . BRAND LG SAMSUNG SONY VIDEOCON SANSUI OTHERS TOTAL TOTAL 517 635 77 751 234 1790 4006 1800 1600 1400 1200 1000 800 600 400 200 0 TOTAL LG SAMSUNG SONY VIDEOCON SANSUI OTHERS TOTAL SALES OF HOME THEATRE BRAND WISE: 34 . LG 64 SAMSUNG SONY VIDEOCON SANSUI OTHERS TOTAL 68 20 108 70 185 516 35 . SALES OF DTH BRAD WISE: DISH TV TATA SKY AIRTEL SUNDIREC T RELIANCE FREETO AIR TOTAL 35 406 35 23 31 88 937 36 . TOTAL SALES OF DTH IN PETH AREA: DISH TV TATA SKY AIRTEL SUN DIRECT RELIANCE FTA TOTAL 996 1400 284 214 576 157 3627 CONSUMER SURVEY ANALYSIS FOR BRAND USING : 37 . CATEGORY LG HT TV LCD DVD TOTAL 4 10 4 5 23 SAMSUNG 3 3 3 2 11 SONY 2 5 1 2 10 VIDEOCON 9 15 5 15 44 SASUI 5 7 2 6 20 OTHERS 12 15 0 20 47 USER 35 55 15 50 155 PRODUCT WISE 10% CABLE 37% 53% DTH NO CABLE NO DTH CONSUMER SURVEY REPORT FOR DVD: 38 . CATEGORY QUANTITY CABLE DTH NO CABLE NO DTH TOTAL 10 6 2 2 BRAND QUANTITY DISH TV 1 TATASKY 1 TOTAL SALES OF DTH IN PETH AREA: 39 A. CATEGORY CABLE DTH NO CABLE NO DTH TOTAL QUANTITY 80 55 15 150 80 70 60 50 40 30 20 10 0 QUANTITY CABLE DTH NO CABLE NO DTH B. 40 BRAND TATA SKY DISH TV AIRTEL BIG TV FTA QUANTITY 27 12 14 1 2 REASONS FOR OPTING CABLE CABLE SERVICES: 41 Reasons from customer Not interested in DTH Satisfy with cable Using cable from before Response from TATA SKY No more use Cable vender is relative No use More channel Not interested due children Easily availability Uncertain problem in DTH Less rate of cable High rate of cable Signal problem in DTH No. 7 10 12 6 13 6 15 3 20 16 15 9 25 10 42 . REASONS FOR OPTING DTH SERVICES: 43 . 14 8 17 20 5 30 12 10 25 44 .Reasons from customers Clarity Digital signal Personnel connection More Facilities Digital sound Program on demand Student perspective More families No light problem from center No. REASONS FOR OPTING VIDEOCON DTH SERVICE : 45 . Context Sensitive help.y y y y y y y y y y y y y y y y y y y y y Manufactured in Videocon factories. Channel hide. Weather watch. Single Rmote. Easy Recharge. Reminder. Multi lingual User Interface (EPG). Active Services. 46 . Preview Screen. Videocon d2h Satellite Telivision. Exciting offers & strong regional content. Customizable Info Bar. Mosaic. Favorites. Channel Lock. MPEG4 and DVD-S2. Radio Facility. Genre Jump. Movie on demand. Parental Control. 152 CHANNEL + SHOW CASE MOVIES. .ANNUAL MEGA PACK: ‡ ‡ RS 5000 PER ANNUAL.LIFE STYLE GOLD PACK+.y Own Service Centers COMPETITORPACKS ANALYSIS: A.SPORT PLATINUM PACK+.EDUCATION GOLD PACK+.SOUTH JUMBO PACK+. . -SPORT GOLD PACK+. . TATA SKY: 1.12 SHOW CASE MOVIES. 2-TATA CHANNEL PACKEGES: PACKEGES CHANNELES PRICES(Rs) 47 . -ANNUAL MEGA PACK INCLUDE. . AIRTEL: 48 .TATA SKY SUPER PACK TATA SKY SOUTH STARTER PACK TATA SKY FAMILLY PACK TATA SKY SUPER SEVER PACK 55 CHANNEL 72 CHANNEL 125/MONTHS 125/MONTHS 94 CHANNEL 117CHANNEL+6 SERVICE CHANNEL 215/MONTHS 274/MONTHS TATA SKY SOUTH VALUE PACK TATA SKY SOUTH JAMBO PACK 106 CHANNEL 130 CHANNEL 260/MONTHS 310/MONTHS 3-TATA SKY ADD-ON PACKEGE/TATASKY TOP-UP: PACKEGES EDUCATION GOLD PACK CHANNELES 4-CHNNELS PRICES(Rs) Rs 30 /MONTHS or Rs 300/MONTHS LIFE STYLE GOLD PACK 14-CHNNELS Rs 45 /MONTHS or Rs 450/MONTHS SPORT GOLD PACK SUPORTs PLATINUM PACK ESPN & STAR SPORT PACK SPORT BONANGA 2-CHANELS 3-CHANNELS 2-CHANNELS 6-CHANNELS Rs 40 /MONTHS Rs 65/MONTHS Rs 40/MONTHS Rs 1350/ANNUM B. AIRTEL PACKEGES: 49 . 45/Rs. 45/Rs. 70/Rs. 20/Rs. 99/Rs. TOPUP: TOP UP SOUTH PLUS HINDI PLUS MUSIC ZEE SPORT ZEE MARATHI ZEE TALKIES ZEE GUJRATI ESPN PLUS NEO PLUS TEN SPORTS SPORTS TREAT HINDI NEWS COLOURS KIDS PLUS LIFE STYLE PLUS ENGLISH NEWS CINE PLUS CHANNELS 31 6 3 1 1 1 1 4 3 1 8 3 1 2 3 5 4 PRICE (Rs) Rs. 25/Rs. 15/Rs. 20/Rs. 35/Rs. 10/Rs. 30/Rs. 10/Rs.1.10/Rs. 20/Rs.35/- 2. 15/Rs. 15/Rs. PACKAGES SUPER VALUE PACK CHANNELS 81+1 REGIONAL CHANNEL PRICE (Rs) Rs. 99/- Ultra VALUE PACK SUPER VALUE PACK+2 CHANNELS Rs.2600 ULTRA PACK+FREE Rs. SPECIAL TERIFF OFFER: OFFER 3-MONTHS SUPER VALUE PACK+FREE INSTALLATION 2-MONTHSMEGAPACK+ESPN+FREE INSTALLATION.1750 INSTALLATION 6-MONTHS INSTALLATION ULTRA PACK+FREE Rs. 185/- MEGA PACK Ultra VALUE PACK+13 CHANNELS Rs. 325/- 2.2000 ONETIME COST Rs. 235/- MEGA PLUS MEGA PACK+12 CHANNELS Rs.2500 Rs.3500 C: DISH TV: 50 . 3-MONTHS INSTALLATION 12-MONTHS SUPER VALUE PACK+FREE Rs. NEW PACKEGE: PACK CHANNELS PRICE (Rs/MONTHS) SILVER PACK GOLD PACK PLATINUM PACK TITANIUM PACK 135-CHANNELS 155-CHANNELS 185-CHANNELS 188-CHANNELS Rs. 283/.+ TAX Rs. SET OF BOX: y y INSTALLATION CHARGE-Rs 200/COMBO PACKSET OF BOX +3-MONTHS PLATINUM PACK Rs 2090/- 1.1. 113/.+ TAX D.+ TAX Rs. 200/- 2. 361/. OLD PACKEGES: PAKEGE FREEDOM PACK FREEDOM PACK WELCOME PACK MAXI PACK 128 CHANNELS 157CHANNELS Rs.190/. 300/Rs.+ TAX Rs. BIG TV: 51 . 350/PLUS CHANNELS 98 CHANNELS 103 CHANNELS PRICE(Rs) Rs 150/Rs. 30 Rs. 175 Rs. 30 Rs 30 Rs. 100 Rs. BIG TV STARTER PACK: STARTE PACK BIG TV STARTER 1 BIG TV STARTER 2 BIG TV STARTER 3 BIGTV SOUTH STARTER CHANNELS 56 CHANNELS 73 CHANNELS 88 CHANNELS 97 CHANNELS PRICE (Rs) Rs. PACKEGES: PACKEGE BE PLUS GUJRATI-RAJSTHANI PLUS LANNAR PLUS MALYALAM PLUS TELGU PLUS MARATHI PLUS HINDI-PUNJABI PLUS TAMIL PLUS 2 2 4 3 5 2 Rs. 30 NGLA-ORIYA CHANNELS 4 PRICE(Rs) Rs. 30 3. 30 Rs. 150 Rs. 30 3 Rs. 175 2. TOP-UP PACKS: 52 . 30 Rs.1. PACKEGES NEWS PLUS ENGLISH MOVIE HINDI MOVIE PLUS KID PLUS SPORT-1 PLUS SPORTS-2 PLUS ELITE PLUS SOUTH PLUS NEWS NDTV PLUS ENTERTAINMENT NDTV PLUS CHANNELS 3 -CHANNELS 3 -CHANNELS 3-CHANNELS 3 -CHANNELS 2-CHANNELS 2-CHANNELS 3 -CHANNELS 15-CHANNELS 2-CHANNELS 4-CHANNELS PRICE(Rs.25 Rs. VIDEOCON: 53 . 25 Rs.25 Rs.25 Rs.50 Rs.25 Rs. 25 Rs. UNI PLUS: CHANNELS STAR CRICKET ZEE TV TEN SPORTS STAR CRICKET PRICE(Rs) Rs.40 Rs.40 4. 25 Rs. 50 E.) Rs.25 Rs.40 Rs.25 Rs. FEATURES IN DTH THAT ATTRACTS THE CUSTOMER: SERVICES: ACTIVE SERVICES : 54 . Get your favourite recipes at the press of a button with Active Cooking. It features easy to cook recipes from master chefs across the country along with handy kitchen tips.Get a 24 X 7 darshan of various multi religious places. accommodation. Get insights on exotic travel locations & make your travel plans with ticketing. It provides novel features like maps & allows you to perform an interactive / online aarti on auspicious occasions. LIMITATIONS According to us there were so many limitations during project which were great hurdle in the competition of project55 . Receive various secrets on Active Fitness & Yoga. Language was a great problem. 7. 6. The first DTH player in the country. became CONCLUSION The price war has intensified in the direct-to-home (DTH) broadcasting space as the number of players has increased.We were not familiar to PUNE. 3.The people were not entertaining well.1. Dish TV (of the 56 .First limitation was that we were in first trimester so we were not equipped properly.Time limitation was also there.Many people unknown about VIDEOCON D2H+. 4. 5.Traveling was problem and due to Common Wealth Youth Games it more inconvenient. 2. Meanwhile. the monthly rental is Rs 300. DTH is still in its infancy in India. WHAT I LEARNED IN THIS PROJECT: 57 . Other players are not behind in the race either. there are around 6 million DTH users in the country. just the way real estate schemes and mutual funds are. There are four private players and one state-owned platform already. Sun TV also offers DTH but only in the south. It will now offer a `Happy Family Pack' at Rs 1. you pay an entry price of Rs 3.Zee group). There's no extra cost for the set-top box. Dish TV has a market share of 54%. while TataSky has 2. has to get FIPB (Foreign Investment Promotion Board) approval before starting its DTH service.490. Sun too has pan-India ambitions. has slashed rates to an all-time low. meanwhile. there's Prasar Bharati's free-to-air DTH platform as well. By the year 2015. "TataSky with 400 days of subscription at Rs 3. including 21 audio channels. For this. The other two planning to join the DTH race are Bharti and Videocon. only 70 million have cable connection. DTH is a satellite broadcasting system through a pizza-sized dish and a set-top box. It is believed that Bharti would start DTH around end of this year. Of the 120-million TV households in India. one can renew this pack and pay a monthly rental of Rs 100.999. you get a set-top box and 12 months of viewing for 125 channels spread over several genres. And Big TV with six months at Rs 2. which launched its DTH service recently. Bharti. According to a senior official of Videocon. Anil Ambani-promoted Big TV are being advertised through mass SMSes. At this entry point.990 in a year to get around 200 channels. with 3." The trend suggests that DTH is where competition is. DTH services of Tata Sky (a JV between the Tata group and Star TV) and Mr. After a year. A recent SMS announced. its launching DTH in October/November. After a year. and there's sufficient room for growth. the Maxi package announced by Dish TV a few months ago continues. and at two more are waiting to join in. Installation within 48 hours. Currently. around the same that a cable TV subscriber pays. which eliminates the neighborhood cable wallah. In all. 40% of the pay TV universe (cable TV and DTH) are likely to be DTH users.990. according to a source in the industry. Big TV.2 million. Besides these. has not issued any subscriber numbers yet.8 million DTH subscribers. seminars. the diverse ways of thinking (about the same thing). A great percentage of hesitation within me evaporated while interacting with the senior personnel of the corporate. planning. y y y y y y y SUGGESTION 58 . training and what material a marketing personnel should keep with him. There are only two people who do it.y This was one experience where I met people from various walks of life. like how to start communication. their perception of marketers. explain the business. satisfying his queries and fixing appointments. Learned about the management. one is the man looking for jobs and the others marketers. it develops your soft skills and I do feel the change. During training I learnt about the corporate meetings. There¶s one aspect that comes into play when you go out in the streets that is going on µcold calls¶. It requires lots of guts but has a bearing on you mettle.How much facility in Videocon D2T . without any know how¶s. I have learned from this project what is DTH & how DTH work & how Videocon D2T is better from other . going and meeting people without appointments. their ways of life all came forth and at the end of the day you feel you can understand humans better but the next day you are back to square one starting all over again. the volatile nature. and I feel we are more despised. I learned how to deal with customers on telephone. Another important thing that I developed here was building a bond and relationship with people. punctuality and the benefits of regular following of client and maintaining dairy. cash back offer and face gift offer on the festival occasions. and world news so mention it. packing and service to the customers. game.  D2H & BIG TV provide the free news channels for the student like current news.  Attract customers by exchange offer.  Organize contests. ANNAXTURE: 59 .  Establish a cordial relationship with dealers and offer a good commission margins for promoting our products. share market. events. There should be exchange offer . games to promote company¶s brand image.  Form an efficient research and development team in order to improve quality and add technical features in the products.  Keep a hawk eye on the competitors and act according to their sales and marketing strategy.  Reduce manufacturing. discount offer.  Create an effective advertisement with an influential punch line.  Improve products finishing. sales and distribution and other indirect cost and invest on advertisement R&D and other sales promotion tools. 6. It help us that weather dealer is capable of being a direct dealer of Videocon or not and it also helps to find out the new dealer who are capable of being the dealer of Videocon. 4. Many dealers were facing the problem of after sale service because there is no follow up calls from Videocon. We also came to know while visiting the shop that there was big problem of after sale service. BIBLIOGRAPHY: 60 . Demo installation process & team working properly or not. 2.KEY FINDINGS: 1. 5. 3.DVD &HOME THEATRE) . By the actual monthly sale of particular store we came to know the capacity of the store and how much product can they sale. By calculating the display share we found that in most of store Videocon product availability 50-60% (CTV. co.  Web sites usedo www.  Through internet. Through o Google Search 61 .  Through market o www.videocon.
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