AResearch Report On “A Comparative Study on Reliance Jio & Airtel” SUBMITTED TO UTTRAKHAND TECHNICAL UNIVERSITY IN THE PARTIAL FULFILMENT OF “MASTER OF BUSINESS ADMINISTRATION” SESSION- 2015-2017 Under The Guidance of Dr. Sachin Chauhan Submitted By ROHIT SHRIVASTAVA Roll No-151030500046 Quantum School of Business, Mandawar (22km milestone), Roorkee-Dehradun Highway (NH-73), Roorkee Uttarakhand CONTENTS 1 Acknowledgement Executive Summary Chapter 1 Introduction Companies profile Chapter 2 Objectives Scope of study Use and importance of study Chapter 3 Research methodology Analysis of data Finding Chapter 4 Conclusion Recommendation SWOT analysis of Reliance Jio & Airtel Limitation Chapter 5 Questionnaire Bibliography CERTIFICATE FROM ORGANIZATION/ INSTITUTE 2 CERTIFICATE Quantum School of Business Mandawar (22 Km Milestone), Roorkee – Dehradun Highway (NH73), Roorkee – 247667 Approved by AICTE, Ministry of HRD, Government of India This is to certify that Mr. Rohit Shrivastava is a student of MBA final year of Quantum School of Business, Roorkee of Batch 2015-17. He has satisfactory completed the Research topic “A Comparative Study on Reliance Jio & Airtel” as per the rules and guidelines of Uttarakhand Technical University, Dehradun (Uttarakhand) in the academic session 2015-17. (Signature) (Signature) Project Mentor Head of department (HOD) CANDIDATE DECLARATION 3 I am Rohit Shrivastava hereby declare that the project work entitled “A Comparative Study on Reliance Jio & Airtel” was carried by me in the partial fulfillment of MBA Program Quantum School of Business, Roorkee under Uttarakhand Technical University. This project was undertaken as a part of academic curriculum according to the university rules and norms and it do not have any commercial interest and motive. It is my original work. It is not submitted to any other organization for any other purpose Rohit Shrivastava MBA 2nd year ACKNOWLEDGEMENT I acknowledge here to all who have been instrumental in preparation of 4 they have really become choosy. personality etc. Rohit Shrivastava Signature: Date: PREFACE In today’s customer centered market consumers have more choice because of their different habit’s attitudes. Sachin Chauhan Professor of Quantum School of Business. Their buying behavior constantly undergoes modification. and so 5 . encouraging. I take the opportunity to thanks to Dr. consumers are the king or god in the market. opinions. and therefore. for motivating. guiding and supporting at every step and sparing their valuable time for me. dedication and honest efforts have given me an immense help in doing this project. my project. I acknowledge my gratitude to my parents whose support. perception. Last but not the least I record my sincere thanks to all beloved and respectable persons who helped me and could find any separate mention. This project is presented in systematic manner. place. Inspiration rate. time period. The Indian mobile economy is growing rapidly and will contribute substantially to India’s Gross Domestic Product (GDP). as each student has to undergo for research report Project. frequency rate. The bibliography and appendix also given for know more about the sample and other information related to telecom markets. This research report has been prepared to satisfy dual purpose. I hope that these will serve the purpose. Rohit Shrivastava Signature: Date: EXECUTIVE SUMMARY India is currently the world’s second-largest telecommunications market and has registered strong growth in the past decade and half. Finally. recommendation and conclusion is given at the end. 6 .it is important to know the buying decision of consumers and why they buy one particular product when other is equally attractive. This project is fulfillment of course curriculum of MBA Program set by utu. It contains the information related to company’s profile and sales promotion of Reliance Jio & Airtel than research methodology. buying criteria. according to report prepared by GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG). findings suggestion. this research report was really good learning process for me and it gave me an opportunity to compare the theoretical knowledge gain with the practical aspects and difficulties that come across in real life. analytical part. effect of an advertising and sales promotion and secondary data will give us an inside into Newspaper and trends of last few year. The market survey done will at us know the consumer habits. the Indian telecommunication services market will likely grow by 10. International Data Corporation (IDC) predicts India to overtake US as the second-largest smartphone market globally by 2017 and to maintain high growth rate over the next few years as people switch to smartphones and gradually upgrade to 4G. The Indian telecom sector is expected to generate four million direct and indirect jobs over the next five years according to estimates by Randstad India.9 billion by 2020.2 per cent between 2014 and 2017. the total mobile services market revenue in India is expected to touch US$ 37 billion in 2017. Market Size Driven by strong adoption of data consumption on handheld devices. According to a study by GSMA. India is expected to lead in the growth of smartphone adoption globally with an estimated net addition of 350 million by year 2020. up 7 . The liberal and reformist policies of the Government of India have been instrumental along with strong consumer demand in the rapid growth in the Indian telecom sector. According to a report by leading research firm Market Research Store. The government has enabled easy market access to telecom equipment and a fair and proactive regulatory framework that has ensured availability of telecom services to consumer at affordable prices. according to research firm IDC. smartphone subscriptions in India is expected to increase four-fold to 810 million users by 2021.## Total number of smartphone shipments in India stood at 25. and smartphone shipments during 2016 stood at 109. registering a Compound Annual Growth Rate (CAGR) of 5. while the total smartphone traffic is expected to grow seventeen-fold to 4.8 million units in the quarter ending December 2016. smartphones are expected to account for two out of every three mobile connections globally by 2020 making India the fourth largest smartphone market. The deregulation of Foreign Direct Investment (FDI) norms has made the sector one of the fastest growing and a top five employment opportunity generator in the country. The employment opportunities are expected to be created due to combination of government’s efforts to increase penetration in rural areas and the rapid increase in smartphone sales and rising internet usage.2 Exabyte’s (EB) per month by 2021. According to the Ericsson Mobility Report India.1 million units.3 per cent year-on-year to reach US$ 103. there have been a lot of investments and developments in the sector. for upgrading its infrastructure. efficiency and competitiveness in the market. owned by its partner Wistron. along with strengthening its reach.92 billion during the period April 2000 to December 2016.500 crore (US$ 675 million). according to the data released by Department of Industrial Policy and Promotion (DIPP). Reliance Communications Ltd.65 billion).5 megahertz (MHz) spectrum in the 1800 MHz band. Private equity giant KKR & Co LP and pension giant Canada Pension Plan Investment Board (CPPIB) are in talks to acquire a significant stake in Bharti Infratel. 8 . Apple plans to produce iPhone SE at an upcoming facility in Bengaluru. India’s fourth largest mobile services provider. the local unit of Russian company Sistema JSFC. for Rs 11. which includes payments to the government for spectrum allotted to Sistema. Vodacom SA. Ortel Communications. Investment With daily increasing subscriber base. Odisha’s largest multi-system operator. Reliance Communications Limited (R Com) has signed a binding agreement with Brookfield Infrastructure Partners to sell a 51 per cent stake in Reliance Infratel. has entered into an agreement with Tata Communications Ltd to buy the fixed-line assets of TataComm's South African telecom subsidiary Neotel Pty Ltd. R Com’s tower unit. has agreed to acquire Sistema Shyam Tele Services Ltd (SSTL). . a subsidiary of Vodafone Plc. plans to invest around Rs 300 crore (US$ 45 million) over the next two years. Broadband services user-base in India is expected to grow to 250 million connections by 2017. Some of the major developments in the recent past are: Bharti Airtel will buy Telenor's India operations in seven circles to receive 43. The industry has attracted FDI worth US$ 23.by 5. in a deal valued at Rs 4.000 crore (US$ 1. which is expected at around US$ 4 billion.2 per cent year-on-year. Swedish telecom equipment maker Ericsson has announced the introduction of a new radio system in the Indian market. 9 . The Department of Telecommunications (DoT) has amended the Unified Licence for telecom operations which will allow sharing of active telecom infrastructure like antenna. an online communications platform for registration and resolution of user complaints in the telecommunications and postal sectors. The TRAI has released a consultation paper which aims to offer consumers free Internet services within the net neutrality framework and has proposed three models for free data delivery to customers without violating the regulations.000 crore (US$ 1. the central government’s ambitious project to set up a broadband network in rural India. thereby lowering the costs of operations and leading to faster rollout of networks. which will provide the necessary infrastructure required by mobile companies in order to provide Fifth-Generation (5G) services in future. feeder cable and transmission systems between operators. Some of the other major initiatives taken by the government are as follows: The Government of India has allocated Rs 10. which include upfront payment and payment in instalments.5 billion) for rolling out optical fiber-based broadband network across 150.000 crore (US$ 450 million) for laying optical fiber cable (OFC) and procuring equipment for the Network For Spectrum (NFS) project in 2017-18. The TRAI has recommended a Public-Private Partnership (PPP) model for Bharat Net. The Government of India has liberalised the payment terms for spectrum auctions by allowing two options of payments to telecom companies for acquiring the right to use spectrum.000 cumulative gram panchayats (GP) and Rs 3. Government Initiatives The government has fast-tracked reforms in the telecom sector and continues to be proactive in providing room for growth for telecom companies. and has also envisaged central and state governments to become the main clients in this project. The Ministry of Communications & Information Technology has launched Twitter Sewa. The Ministry of Skill Development and Entrepreneurship (MSDE) signed a Memorandum of Understanding (MOU) with DoT to develop and implement National Action Plan for Skill Development in Telecom Sector. instant high definition video transfer as well as its Smart Cities initiative.300 MHz and 3. With the government’s favourable regulation policies and 4G services hitting the market. machine-to- machine communications. Road Ahead India will emerge as a leading player in the virtual world by having 700 million internet users of the 4. as per a Microsoft report. 10 . The TRAI has directed the telecom companies or mobile operators to compensate the consumers in the event of dropped calls with a view to reduce the increasing number of dropped calls. the Indian telecommunication sector is expected to witness fast growth in the next few years.400 MHz to promote initiatives like Internet of Things (IOT). with an objective of fulfilling skilled manpower requirement and providing employment and entrepreneurship opportunities in the sector.7 billion global users by 2025. The Government of India also plans to auction the 5G spectrum in bands like 3. CHAPTER-1 11 . 12 . The biggest competitor of mobile sector in Roorkee are “Reliance Jio &Airtel”. It is forecasted that cellular systems using a digital technology will become the universal method of telecommunications. This Research is conducted to analyze who is better and why? The telecommunication is the biggest factor in influencing the speed of life in the modern age. Where use any invention for the welfare of society but some uses for the satisfaction their disturbed mentality and to earn more and more money whether it may be harmful for the society. Today. Today we can get connection with any corner of world through the push button of computer. immoral and sinful. They infringe the norms of society and their behavior is condemned as antisocial. INTRODUCTION This research is conducted on the basis of growing competition in mobile Sector. As we know that there is a positive view behind any mention that it should be helpful in the development of society. it represents a continuously increasing percentage of all new telephone subscriptions around the world. CELLULAR MOBILE SERVICES Cellular is one of the fastest growing and most demanding telecommunication applications. with the small mobile phone we can sent not only the massages but also a secret document. By the year 2005. Currently there are more than 45 million subscribers in worldwide and nearly 50 % of those subscribers are located in USA. But humans have diverted mentality some of them of positive view and some of them of negative view. forecasters predict that there will be more than 100 million cellular subscribers worldwide. This presented many problems directly related to compatibility. Throughout the evolution of cellular telecommunications. It is estimated that many country outside of Europe will join the GSM partnership. with a truly global reach. GSM is the name of a standardization group established in 1982 to create a common European mobile telephone standard that would formulate the specifications for a pan- European mobile cellular radio system operating at 900 MHz. GSM (Global System for Mobile Communication ) The GSM Association is a unique organization. 13 . various systems have been developed without the benefit of standardized specifications. Now as the wireless family unfolds the association is deriving forward its vision of seamless. limitless. especially with the development of digital radio technology. offering a full range of business and technical services to its members. world of wireless communication. Global system for mobile communication (GSM) is a globally accepted standard for digital cellular communication. The GSM standard is intended to address these problems. COMPANIES PROFILE Reliance Jio Reliance Jio Infocomm Limited. with coverage across all 22 telecom circles in India.[8] However. by paying an additional fees of just ₹165. doing business as Jio. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai. IBSL was the only firm to win broadband spectrum in all 22 zones in India in the 4G auction that took place earlier that year. a PIL filed in the Supreme Court by an NGO called the Centre for Public Interest Litigation.8 14 . challenged the grant of pan-India licence to Jio by the Government of India. The PIL also alleged that Jio was allowed to provide voice telephony along with its 4G data service. founder of Reliance Industries. In June 2015. Jio announced that it will start its operations all over the country by the end of 2015. four months later in October 2015. Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013. The services were first beta-launched to Jio's partners and employees on 27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani. In June 2010. Although unlisted.[6] Later continuing as RIL's telecom subsidiary. [4][5] and later services were commercially launched on 5 September 2016. Maharashtra that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network support of 2G and 3G.800cr. is a LTE mobile network operator in India. Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited (IBSL) for ₹4. the company's spokesmen sent out a press release stating that the launch was postponed to the first quarter of the financial year 2016-2017. Later in July. through Prashant Bhushan. com 15 .jio.284. (2009 - 13) Reliance Jio Infocomm Limited (2013- 15) Headquarters: Navi Mumbai.crore (US$25 million) which was arbitrary and unreasonable. COMPANY PROFILE Type Subsidiary of RIL Industry Wireless Telecommunications Founded Infotel Broadband Services Ltd. and contributed to a loss of ₹2. Maharashtra. Wireless broadband Owner: Mukesh Ambani Parent: Reliance Industries Customers: 72.2 crore (US$340 million) to the exchequer.4 million Subsidiaries: LYF Website: www. India Key people: Sanjay Mashruwala (Managing Director) Jyotindra Thacker (Head of IT) Akash Ambani (Chief of Strategy) Products: Mobile telephony. 16 . This is the fastest ramp-up by any mobile network operator anywhere in the world. Network Radio frequency summary Jio owns spectrum in 800 MHz and 1. The closed event was witnessed by more than 35000 RIL employees some of whom were virtually connected from around 1000 locations including Dallas in the US.300 MHz spectrum. actors Ranbir Kapoor and Javed Jaffrey. kick started the launch event which took place in Reliance Corporate Park in Navi Mumbai. The 4G services were launched internally to Jio's partners. its staff and their families on 27 December 2015. who is also the brand ambassador of Jio. respectively. Jio crossed 100 million subscribers on 22 February 2017. Jio announced that it had acquired 16 million subscribers. of the total 22 circles in the country. along with celebrities like musician A R Rahman. The company commercially launched its services on 5 September 2016.800 MHz bands in 10 and 6 circles. Bollywood actor Shah Rukh Khan. The spectrum is valid till 2035. and also owns pan-India licensed 2. Jio crossed 50 million subscriber marks in 83 days since its launch. Within the first month of commercial operations. and filmmaker Rajkumar Hirani. streaming music. In September 2016. and a digital payments platform. It was slated to release in December 2015 after some reports said that the company was waiting to receive final permits from the government. Marketing & Branding On December 24. Bollywood actor Shah Rukh Khan was appointed as Jio's brand ambassador Products & Services RELIANCE JIO 4G BROADBAND The company has launched its 4G broadband services throughout India in the first quarter of 2016 financial year.Partnerships Ahead of its digital services launch. owner of Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary. The sharing deal is for 800 MHz band across seven circles other than the 10 circles for which Jio already owns. 2015. Jio signed a pact with BSNL for intra-circle roaming which would enable users of the operators to use each other's 4G and 2G spectrum in national roaming mode. Mukesh Ambani-led Reliance Jio entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance Communications. 17 . Mukesh Ambani. live TV. movies on demand. news. It will offer data and voice services with peripheral services like instant messaging. had unveiled details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual general meeting. The sharing deal is for 800 MHz band across seven circles other than the 10 circles for which Jio already owns. respectively. • Digital Healthcare • Affordable Devices • Jio Drive • Digital Education • Digital Currency • Digital Entertainment and social connectivity 18 .Ahead of its digital services launch. over which it will be partnering with local cable operators to get broader connectivity for its broadband services.The company has a network of more than 250. Pan-India Spectrum Jio owns spectrum in 800 MHz and 1. and also owns pan-India licensed 2.000 km of fiber optic cables in the country.The initiatives are truly aligned with the Government of India's ‘Digital India’ vision for our nation. Mukesh Ambani-led Reliance Jio entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance Communications. of the total 22 circles in the country. Reliance Jio’s vision for India is that broadband and digital services will no longer be a luxury item .Rather convert it into a basic necessity that can be consumed in abundance by consumers and small businesses . The spectrum is valid till 2035.800 MHz bands in 10 and 6 circles.300 MHz spectrum. With its multi-service operator (MSO) licence. Jio will also serve as a TV channel distributor and will offer television-on-demand on its network. LYF SMARTPHONES 19 . the company launched its LYF smartphone series starting with Water 1. in addition to the 4G wireless network. Three more handset models have been released so far. and Flame series. it plans to offer 4G voice calling besides rolling out high-speed Internet services using a fiber network. Reliance Retail. Jio announced that it would be launching its own mobile handset brand named LYF. On 25 January 2016. [ However. Earth series.In June 2015. 20 . Jio tied up with domestic handset maker Intex to supply 4G handsets enabled with voice over LTE (VoLTE) feature. Through this. in October 2015. namely Water series. through its chain of electronic retail outlets. 5GHz PERFORMANCE Graphics (GPU): Mali 400 MP2@500MHz RAM: 512 MB.1 FEATURES SIM Slot: Dual SIM (4G+2G)* Processor (CPU): Quad-Core 1. Capacity: 1700 mAh.FLAME 6 Technical Specifications LYF FLAME 6 MODEL Qualcomm® Snapdragon 210 MSM8905 CHIPSET GENERAL Operating System: Android Lollipop 5. Flash : Rear LED 21 .Screen Size: 4 Inch Chipset: Quad-Core 1.5 hours (4G) STORAGE CAPACITYInternal Memory: 4 GB Expandable Memory: Up to 32 GB CAMERA Rear Camera : 5MP Auto Focus Front Camera : 2MP Fixed Focus. Lithium Ion Battery BATTERY Talk time: Up to 4. Screen Resolution: WVGA.5GHz . PERFORMANCE Graphics (GPU): Adenoid 304 @ 409MHz RAM: 1GB.5 Inch. Processor: Quad-Core 1. FLAME 1 Technical Specifications MODEL FLAME 1 CHIPSET Qualcomm® Snapdragon 210 MSM8909 GENERAL FEATURES Operating System: Android Lollipop 5. Lithium-ion Talk time: Up to 8 Hours (4G) STORAGE CAPACITY Internal Memory: 8 GB Expandable Memory: Up to 32 GB CAMERA Rear Camera : 5MP Auto Focus Front Camera : 5MP Fixed Focus.1 SIM Slot: Dual SIM (4G+2G). Flash 3G: yes 4G: yes (LTE) CONNECTIVITY True 4G (LTE Support): VoLTE (Video & HD Voice Call.1 GHz Screen Size: 4. Flash : Rear LED Flash 22 . Screen Resolution: FWVGA 480 x 854 pixel BATTERY Capacity: 2000 mAh. 1 Lollipop SIM Slot: Dual SIM (4G+2G) GENERAL Processor (CPU): Quad-core 1. Screen Resolution: HD. LTE CAT4 True 4G (LTE Support): VoLTE (Video & HD Voice Call) WIND 1 Technical specifications LYF WIND 1 MODEL Qualcomm®SnapdragonTM 410 MSM8916 CHIPSET Operating System: Android 5. 720x1280 pixels BATTERY Capacity: 2300 mAh. Lithium .2 GHz FEATURES PERFORMANCE Chipset: Qualcomm® SnapdragonTM 410 MSM8916 Graphics (GPU): Adriano 306 @ 450 MHz RAM: 1 GB.Ion Polymer Talk time: Up to 6 hours (4G) 23 .CONNECTIVITY 3G: Yes 4G: Yes. Screen Size 5 Inch. 16 GB Expandable: Up to 64 GB CAMERA Rear Camera: 8 MP Auto Focus Front Camera: 5 MP. Lithium ion 24 .0GHz PERFORMANCE Chipset: MTK 6735P Graphics (GPU): ARM (MaliT720-Mp1)@600 MHz RAM: 1GB BATTERY Capacity: 2000 mAh.STORAGE CAPACITY Internal Memory: 8 GB.1 SIM Slot: Dual SIM (4G+2G). LTE Cat 4 True 4G (LTE Support): VoLTE (Video & HD Voice Call) WIND 5 Technical specifications MODEL WIND 5 CHIPSET MTK 6735P GENERAL FEATURES Operating System: Android Lollypop 5. Flash: Rear LED Flash CONNECTIVITY 3G: Yes 4G: Yes. Processor (CPU): Quad-core 1. 5 hours (4G) STORAGE CAPACITY Internal memory: 8 GB Expandable Memory: Up to 32 Gb CAMERA Rear Camera: 8 MP Auto Focus Front Camera: 5MP.1. Flash: Rear Flash CONNECTIVITY 3G: Yes 4G: Yes. Talk time : Up to 6. Processor (CPU): Octa-Core 1.5 GHz PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615 MSM8939 Graphics (GPU): Adriano 405 @ 550 MHz 25 . LTE Cat 4 True 4G (LTE Support): VoLTE (HD Voice Call& video call) WATER 1 Technical specifications MODEL WATER 1 CHIPSET Qualcomm® SnapdragonTM 615 MSM8939 GENERAL Operating System: Android Lollipop 5.1 FEATURES SIM Slot: Dual SIM (4+2G). Title=Reliance Jio rolls out Wi-Fi service at IP sigra Mall in Varanasi among others. Jionet was made available in Wankhede Stadium (Mumbai). Lucknow in Uttar Pradesh. Feroz Shah Kotla (Delhi). RAM: 2GB. Jio has started providing free Wi-Fi hotspot services in cities throughout India including Ahmedabad and Surat in Gujarat. select locations of Mumbai in Maharashtra. Indore.Both Front and Rear CONNECTIVITY 3G: Yes 4G: Yes. Punjab Cricket Association IS Bindra Stadium (Mohali). Dewas and Ujjain in Madhya Pradesh. Collectorate's Office in Meerut. 26 . LTE Cat 4 True 4G (LTE Support): VoLTE (Video & HD Voice Call) Jionet WiFi Prior to its pan-India launch of 4G data and telephony services. Himachal Pradesh Cricket Association Stadium (Dharamshala). 1080x 1920 pixels BATTERY Capacity: 2600 mAH. Mussoorie in Uttarakhand. Chinnaswamy Stadium (Bengaluru). In March 2016. Lithium-ion polymer Talktime: Up to 10 hours (4G) STORAGE CAPACITY Internal Memory: 16 GB Expandable Memory: Up to 32 GB CAMERA Rear Camera: 13 MP Auto Focus Front Camera: 5MP Fixed Focus Flash: Yes . and Eden Gardens (Kolkata) in India. Kolkata in West Bengal. Jabalpur.Screen resolution : Full HD. Jio started providing free Wi-Fi internet to spectators at six cricket stadiums hosting the 2016 ICC World Twenty20 matches. Bhubaneswar in Odisha. and at MG Road in Vijayawada among others. Additionally.A music player JioJoin . While the apps are available to download for everyone.Cloud-based backup too JioMoney Wallet .An online HD video library JioChat Messenger .An online payments/wallet app.A live TV channel service JioOnDemand . Jio launched a bundle of multimedia apps on Google Play as part of its upcoming 4G services.A news and magazine aggregator JioSecurity .Manage Jio Account and Digital Services associated with it JioPlay . Following is a list of the apps: MyJio .E-reader for magazines JioXpressNews .An instant messaging app JioBeats .Security app JioDrive . Jio apps In May 2016.A VoLTE phone simulator JioMags . a user will require a Jio SIM card to use them. most of the apps are in beta phase. JIO MIFI WIFI ROUTER 27 . JIO PREVIEW OFFER FOR HP LAPTOPS: 3 Months Free Unlimited 4G Internet (Connected with 31 Devices) 3 Months Free Unlimited Calling (At any network) 3 Months Free Unlimited SMS Life time Roaming Free (All India) Registration in E-mail is compulsory Available in Reliance store and Digital mini express store. JIO PREVIEW OFFER (JPO) 28 . Karbon. and Gioni etc. HTC. No roaming charges. all India. Unlimited Free calls on any network in India. 3 Months free unlimited 4G Internet in LYF smartphones and others all 4G smartphones (Samsung.) 3 Months Free Unlimited Calling (At any network) 3 Months Free Unlimited SMS Life time Roaming Free (All over India) 2 Years Warranty (LYF handsets only) Benefits of JIO 4G plans Unlimited Data. Micromax. Data cost at cheaper rates (Rs 10/GB). Lava. No Roaming charges any network. Jio Tagline 29 . Calls and SMS free till 31st December 2016. across India. Students to get 25 percent extra data on the tariffs if they show a valid ID when signing up for Jio. any network. and Chandigarh. Airtel was named India's second most valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc. Pune (18 October 2012). Airtel obtained 4G licences and spectrum in the telecom circles of Delhi. The company has a submarine cable landing station at Chennai. The brand is operated by several subsidiaries of Bharti Airtel. Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. and is also a provider of broadband and subscription television services. Airtel 4G trials have been started in Delhi from 18 June 2015. becoming the first company in India to offer 4G services. Haryana. Huawei in Karnataka.1436 billion (US$490 million) for spectrum in 4 circles: Maharashtra and Goa. On 19 May 2010. The first city to get the service was Bangalore. with a connection to Singapore. 20.“Karlo duniya mutthi mein” and “Jio Jee Bhar Ke” Airtel Airtel India is the largest provider of mobile telephony and second largest provider of fixed telephony in India. with Bharti Hexacom and Bharti Telemedia providing broadband fixed line services and Bharti Infratel providing telecom passive infrastructure service such as telecom equipment and telecom towers. which had won BWA spectrum in those circles in the 4G spectrum auction. It also acts as a carrier for national and international long distance communication services.000 4G subscribers as of May 2014. and Nokia Siemens Networks in Maharashtra and Goa. Airtel has 255. Punjab and Kolkata. Kerala and Mumbai after acquiring Wireless Business Services Private Limited. Airtel launched 4G services through dongles and modems using TD-LTE technology in Kolkata.7% in the Indian telephony market. the broadband wireless access (BWA) or 4G spectrum auction in India ended. 30 . The Kolkata launch was followed by launches in Bangalore (7 May 2012). Karnataka.3 GHz frequency band. The company was allocated 20 MHz of BWA spectrum in 2. Airtel launched 4G services on mobile from February 2014. Airtel had 1. a joint venture founded by Qualcomm. Mohali and Panchkula (25 March 2013). Bharti Airtel Limited is part of Bharti Enterprises and is headed by Sunil Bharti Mittal. As of September 2016. On 10 April 2012. Airtel has started their 4G services in Karnal and Yamunanagar in Haryana on 16 June 2015. Airtel's TD-LTE network is built and operated by ZTE in Kolkata and Punjab. Airtel paid ₹33.73 million subscribers with a market share of 24. India. Airtel extended its 4G network to 15 km off India's coastline. digital television and IPTV Customers: 256.As of March 2016.in 31 . 1. Area served: India Key people: Sunil Bharti Mittal (Chairman and MD) Products: Fixed line and mobile telephony. following a request by the Indian Navy. broadband and fixed-line internet services. Nelson Mandela Road.80 million Website: www. COMPANY PROFILE Type: Public Industry: Telecommunications Founded: 7 July 1995 Founder: Sunil Bharti Mittal Headquarters: Bharti Crescent.airtel. New Delhi. Airtel provides 4G coverage in 350 cities in 15 circles. Partnerships We partner with world's finest companies like Vodafone. Ericsson. Singtel (Singapore Telecom). 2100 MHz and 2300 MHz bands across the country. Products & Services Telecom Services Bharti Airtel offers GSM mobile services in all the 22-telecom circles of India and is the largest mobile service provider in the country. Nokia. 1800 MHz. based on the number of customers Telemedia Services 32 .Network Radio frequency summary Airtel India owns spectrum in 900 MHz. IBM and many more to bring the best of products & service to you. Airtel solutions have skillfully optimized costs by streamlining workflows and business processes across enterprises. data center & managed services. we help you stay in touch with your friends & family and keep you updated round the clock. Small & Medium businesses and carrier customers. With fixed line services in 87 cities. Empowering enterprises with intelligent networks Offering end-to-end comprehensive solutions for network connectivity. Airtel’s Intelligent Networks Solution empower your business through customised 33 . the best and widest variety of channels and programmers to the best on-demand content on Airtel Live.The group offers high-speed broadband with the best in class network. Government. data. network integration. managing service levels and demonstrating the business value of information and communication technology. It is India's leading and most trusted provider of communication and ICT services. enterprise mobile applications and digital media Expert solutions that optimize cost Businesses are constantly working on optimising cost by reducing technology spend. your TV viewing experience change forever with digital TV from Airtel. From DVD quality picture and sound. offering services that include voice. Airtel Business Airtel business provides a broad portfolio of services to large Enterprise. Digital TV services Discover the magical experience of digital entertainment with Airtel. Ethernet. Getting mobility strategy right Catering to the operational needs of your organization. and with less complexity.faster. 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The pack benefits will be valid for 28 days and can be availed for a maximum of 13 recharges till December 31. acquisition. 345 prepaid recharge. Chettri was a trainee copywriter.Airtel Digital Media Solutions ensure end-to-end electronic distribution of content including content production. processing. 2017. earlier held by Rakul Preet Singh who appeared in the memorable Airtel night plan campaign last year.Local and STD – to any network in India plus 4GB data (1GB regular pack benefit + 3GB free data). The pack will offer free calls . 35 . Benefits of AIRTEL plans For Prepaid users: Free 3GB data with every Rs 345* recharge Under this offer.3% stake in Bharti Infratel to a consortium of KKR & Canada Pension Plan Investment Board (CPPIB) Marketing & Branding Chettri has effortlessly taken on the 'Airtel Girl' tag. in addition to the regular pack benefits with Airtel’s Rs. storage. and delivery. customers with any 4G mobile handset who are not on the Airtel network or upgrading to a new 4G device can enjoy 3GB free data. The first time free 3GB data benefit can be availed through My Airtel app and data benefits on subsequent recharges will be instant. Just another instance of how our solutions are working for business every day. A graduate in advertising from Xavier's Institute of Communications (XIC) Mumbai. Media centre Bharti Airtel completes secondary sale of 10. For instance. New Tagline of Airtel Touch Tomorrow and the Good Life 36 . will now get 3GB free data per month. who are not on the Airtel network or upgrading to a new 4G device.Local/STD/Roaming. with all MyPlan Infinity plans. generous bundles of data. This is in addition to regular plan benefits which includes unlimited free voice calling . For Postpaid users: Free 3 GB data per month with all MyPlan Infinity Plans Customers with any 4G mobile handset. free SMS and free subscription to Wynk Music and Wynk Movies. The Rs 799 Infinity plan will offer unlimited free calling plus 8 GB data (5 GB regular data + 3GB free data) per month along with other pack benefits to customers under this offer. the Rs 549 Infinity plan will now offer unlimited free calling plus 6 GB data (3GB regular data + 3GB free data) per month along with other pack benefits to customers under this offer. CHAPTER-2 OBJECTIVES 37 . To know the features of a mobile service which attracts the customer most? To know the level of Customer Loyalty regarding his service provider & he is a switcher who switches over time to time due to various reasons.The objective of the study is to know the comparative measurement of customer perception regarding the services of two major companies that are doing their business in Roorkee region. To understand the main problems faced by the customer while using the mobile services. choice and preference regarding various mobile services. Which mobile service is preferred most by the customers? Comparative measurement of customer satisfaction level for various mobile services available in Roorkee. These two companies are: -Reliance Jio & Airtel" Along with this I tried to find out the perceptions of the customer of different Age Group & different Professions which are using the services of these companies permanently are given below: To know the customer perception. To understand the infrastructure of payment which is most uses by the customer? 38 . SCOPE OF STUDY It would help us to know about which one is better (Jio or Airtel) according to the customer. Which company gives better service to their customers? It would help us to know about how many customers are loyal to their brands It would help us to know about the reasons regarding non preference 39 . which is better and why? 40 .USE & IMPORTANCE OF THE STUDY To study the psychology of customers in respect of their need : Coverage area network Variety of plans Good signals New services provided by them Differentiation between Jio/Airtel in respect of consumer’s Perception. 41 . In it we study the various steps that are generally adopted by researcher in studying his research problem along with the logic behind them. Researchers also need to 42 . CHAPTER-3 RESEARCH METHODOLOGY Research methodology is a way to systematically solve the research problem. It is necessary for the researcher to know not only the research methods/techniques but also the methodology. It may be understood as a science of studying how research is done scientifically. RESEARCH METHODOLOGY CAN BE SUB-HEADING BY Research Research Design Sampling Design Data Collection Tools and Techniques Survey area Sampling Size RESEARCH Research in common parlance refers to a search for knowledge. We use a particular method of research in the context of our research study and explain why we are using a particular method or technique and why we are not using other so that research results are capable of being evaluated either by the researcher himself or by others.understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems and others will not. One can also define research as a scientific and systematic search for pertinent information on a specific topic: The meaning of research is "a careful investigation or 43 . RESEARCH DESIGN A research design is purely and simply the frame work of plan for a study that guides. The collection and analysis of the data. Objectives of Research The purpose of research is to discover answers to questions through the application of scientific procedures. To gain familiarity with a phenomenon or to achieve new insights into it. Though researcher study has to its own specific purpose. 3. data. 4. To portray accurately the characteristics of a particular individual.inquiry specially through search for new facts in any branch of knowledge" According to Clifford Woody – research comprises defining and redefining problems formulating hypothesis or suggested solutions. 1. we may think of research objectives as falling into a number of following broad groupings. and at last carefully testing the conclusions to determines whether they fit the formulating hypothesis. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. organizing and evaluating . situation or a group. 2. making deductions and reaching conclusions. Application and specification 44 . collecting. To test a hypothesis of a causal relationship between variables. To determine the frequency with which something occurs or with it is associated with something else. The data is collected in such a manner that the ambiguous nature of cause and effect relationship in the phenomenon is reduced to maximum extent. 45 . A number of marketing research studies are based on such designs. Marketing research designs can be classified on the basis of the fundamental objectives of the research. Since our research is descriptive type.are the main characteristic in a research design. These designs try to find a complete and accurate description of a problem situation by providing specified methods for selecting the sources of information and the procedure for collecting data from these sources. Research Design in Case of Descriptive Research These designs are used for some definite purpose. It is focused on the accurate description of the variables present in the problem. Importance of Descriptive Research These are able to describe the characteristic of certain groups. so research design is also descriptive. Descriptive Designs can be divides in two main categories: (1) Case method (2) Statistical Method SAMPLING DESIGN Sampling is the process of obtaining information about an entire population by examining only a part of it.Specific predictions are possible Can study relationship between two or more variables. Sampling remains the only way when populations contains infinitely many members Sampling only remains the only choice when a test involves the destruction of the item under study 46 . Sampling is used for a variety of reasons such as: Sampling can save time and money Sampling may enable more accurate measurements. Sampling Methods are divided Probability sampling Non-probability Sampling In my research probability sampling is used. Again in probability sampling simple random sampling is used. This sampling is stratified system. DATA COLLECTION METHOD Data collection methods are generally two types: Primary Data Secondary Data Primary Data The primary data are those which are collected a fresh and for the first time and thus happens to be original in character. The primary data is collected in the process of questionnaire and interview of the outlets. Secondary Data The secondary data are those which have already been collected by someone else and which have been already been passed through the statistical process. In my research the secondary data collected from the company sales, production and other records. The other data was collected from research report. 47 TOOLS AND TECHNIQUES The data was collected through questionnaire method and personal interview. Again the research is descriptive type. The analysis is done through the tabular and graphical representation. SURVEY AREA The research is done in the different areas of Roorkee which are given below: SAMPLE SIZE The total sample size I had cover is 100. These size are generally outlets. Sample Size (n) = 100 SAMPLE UNIT The sample unit was customers. 48 JIO VS AIRTEL Jio vs. Airtel who is the best Jio Networking Rapidly Falling ARPU (Average revenue per user) The competitive intensity in the telecom industry in India is one of the highest in the world and has lead to sustained fall in realisation for the service providers. Intense competitive pressure and cut throat pricing has resulted in declining ARPUs. With increasing number of new entrants in the telecom space the competitive intensity is likely to continue, putting further downward pressures on the telecom tariffs. Thus, the telecom companies might have to grapple with further decline in ARPUs, going forward. Further, with the telecom companies moving their focus to the rural areas for driving the future subscriber growth they might not witness a commensurate increase in revenues. In fact, the risk of steep decline in ARPUs will increase going forward as the telecom companies penetrate rural markets that are characterized by higher concentration of low-income, low-usage customers. A higher-than-expected decline in ARPU poses a risk of reduction in margins of service providers. Alternatively, telecom operators are turning their focus to steadily increasing the minutes of usage (MoU) to counter the sustained fall in 49 ARPUs. Likewise, the growth of the VAS is also crucial for some improvement in the ARPUs of operators. Lack of Telecom Infrastructure Lack of telecom infrastructure in semi-rural and rural areas could be one of the major hindrances in tapping the huge rural potential market, going forward. The service providers have to incur a huge initial fixed cost to enter rural service areas. Further, as many rural areas in India lack basic infrastructure such as road and power, developing telecom infrastructure in these areas involve greater logistical risks and also extend the time taken to roll out telecom services. The lack of trained personnel in the rural area to operate and maintain the cellular infrastructure, especially passive infrastructure such as towers, is also seen as a hurdle for extending telecom services to the under penetrated rural areas. Rural Areas Continue to Remain Under Penetrated A rural teledensity of merely 15% point towards the fact that a majority of Indian population still do not have access to telecom services. The rural India seems to have remained untouched by the telecom revolution witnessed in the last few years. A huge 'digital divide', which is reflected by the enormous difference of 74% between the urban and rural teledensity, reiterates this fact. However, with the urban markets reaching a saturation point, the telecom service providers are penetrating rural areas for driving future growth. Thus, the service providers entering new rural markets might witness substantial increase in subscriber base. The expansion in the rural areas, however, has increased the risk of further decline in the ARPUs. Nonetheless the revenue growth from these regions is unlikely to match the surge in the subscriber base. 50 Lower Broadband Penetration 51 . they will face challenges in terms of high subscriber acquisition costs and lower ARPU customers. with 12 operators across 23 wireless ‘circles’ and 6 to 8 competing operators in each circle. Thus. both domestic as well as foreign players. While the new players may benefit from a faster network rollout through tower sharing.Excessive Competition Another major concern that has come to the forefront in the recent past has been heightened competitive intensity in the industry that has correspondingly fuelled the price war between industry players. going forward. the competition in the industry is expected to intensify further with the entry of new players. larger the number of service providers smaller will be the amount of spectrum available to each of them. Spectrum is the most important resource that is required for providing mobile services. the availability of the same would be inversely proportional to the number of operators. Scarcity of spectrum leads to higher capex on deployment of mobile networks for the operators as they need more cell sites to improve service quality. With the competitive intensity of the industry already at such high levels new operators might find it difficult to gather significant share in Indian telecom market. Given that spectrum is a finite resource. Evidently. The Indian wireless market is one of the world’s most competitive markets. The auction of new 4G licences and the introduction of mobile number portability (MNP) are likely to heat up competition in the industry. Further the growing usage of spectrum and the resultant scarcity may lead to re-use of spectrum and increase chances of congestion in networks leading to constraints on service quality. Irrational bidding. However. however. it is also likely to increase the churn out ratio significantly. The service providers are likely to turn to the VAS as a service differentiator. there exists a risk of delay in allotment of proposed spectrum to the service providers who have successfully bid for the 4G spectrum Other Growth Inhabiting Factors While the implementation of mobile number portability is likely to aid improvements in quality of service. 52 . High cost of devices (PC and laptop). Spectrum Allocation 4G Spectrum availability is one of the major concerns for the industry. and limited licenses in the 4G network on the other. might render 4G services financially-unviable. going forward. especially in some circles. the spectrum allotment has been the most controversial issues in the Indian telecom sector. The smooth process of scheduled 4G spectrum allocation is likely to be one of the key factors affecting the industry dynamics. Further. Broadband is one of the key catalysts for economic development and major initiatives by both the government and service providers are needed to increase its penetration. widespread VAS deployment is restricted due to language and illiteracy. Lack of adequate spectrum which is the most integral part of the mobile telephony sector could hamper its growth severely. the risk of excessive biding by the service providers has increased. high internet charges and lower wireline connections have been some of the major factors inhibiting broadband penetration.The Indian economy remains highly underpenetrated in terms of broadband connections. Given the highly-competitive nature of the Indian telecom industry on one hand. Airtel Networking "In a service industry like telecom." says Rajan Mittal. joint managing director. Bharti Tele-Ventures Ltd. Mass acceptance will be crucial for the success of 4G services in India. and for Airtel 'brand=customer experience. It's all about experience. 53 . people live a brand 24X7.The deployment of 4G services is likely to help the emergence of new VAS. Comparatively higher cost of handsets required for accessing 4G services is likely to be one of the major roadblocks in mass 4G adoption in India. uppercase bold lettering. interest levels were high. the rules of the game changed. and the baseline was "the power to keep in touch". Naturally." says Diwan Arun Nanda. it was decided that the brand should always connote leadership . CMD.and call charges hovered around Rs 16 a minute. but customers' exposure to the cellular world was limited. This was also a time when customers needed to be educated. Now. As SEC B became part of the catchments area. "what is coverage area?" and "how to make international calls". chief marketing officer (mobility) and director. Airtel's communication changed from "power" to "touch tomorrow". the agency that has created all Airtel ads over the past decade. "From day one. Airtel took out full and half-page ads in newspapers. The New Telecom Policy came into effect. cellular service operators could drop their prices and target new customer segments.That's now. offerings or services. In 1999. the target customer was clearly defined: elite. The taglines emphasized that stance: "Airtel celebrates the spirit of leadership" and "The first choice of the corporate leaders". up market professionals and entrepreneurs. in a way that trivialised the price in the mind of the consumer. That's understandable: a handset cost about Rs 45. Airtel was on a power trip: the logo was black. "We positioned Airtel as an aspirational and lifestyle brand. but when mobile telephony began in India a decade ago. It was pitched not merely as a mobile service.000 .be it in network. replacing licence fees with a revenue-sharing scheme and extending the license period from 10 to 20 years." recalls Hemant Sachdev.the price of a second-hand Fiat . answering queries like "what is roaming?". Rediffusion-DY&R. Bharti Tele-Ventures. but as something that gave him a badge value. The focus now was on the endless possibilities of technology to make life good and advertising became two-pronged: a product-driven communication 54 . innovations. the brand was all about aspiration. But that was just part of the ongoing communication. though. the Blackberry option. like the Rs 200 recharge coupon. mobile telephony is now extending to even low-income mass categories. one-stop shops where subscribers can not only pay their bills and have their queries answered. where customers could pay their bills. Accordingly. hello tunes. and an emotional communication that showed younger people. too. Only. perhaps. the most downloaded ring tone in India. The customer care centers." points out Mittal. are metamorphosing into "relationship centers"." says Mittal. Airtel was the first cellular service provider to start customer centers (called Airtel connects). In 2002. The following year Airtel adopted the "Express yourself" positioning. seems to be through product innovations such as easy charge (recharging prepaid connection through SMS). Airtel signed on music composer A R Rahman and changed its tune to "Live every moment": Rahman's signature tune for Airtel is. black and white imagery to stand out in what was becoming a highly commodities. surf the net and enjoy a cup of coffee. Communication was just part of the battle: customer service would prove more critical. "We were very clear that Airtel will be a service-led brand. the emotional angle was predominant . Now. The latest campaign continues that thought. as are low-priced products. The way to the future. apply for new connections and touch and feel new handset models.and stark. 55 . So the first TVCs in Hindi and regional languages are now on air. "What matters is what the customers want. they can shop for new phones. crowded market.that showcased new offerings like the Magic prepaid card. stock tickers and M-cheques (mobile credit cards). which is also its current tagline. Jio vs. Airtel Prepaid Filed in: Telecom Add comments 56 . but couldn’t come up with any. Airtel Prepaid” 57 . 149 or 303 per month. then they’re welcome to inform me via the comments. Data is 28 day (1GB per day). Jio provides a free restricted GPRS service for free whereas Airtel offer a WAP version called Planet. But Airtel has no membership plans. If any of my readers know of one. Jio provide 28GB ultd. That means 300 minuts per day. 99 membership plans. Jio given freed voice calling std/local but Airtel Also provide voice calling but condition is that Airtel given 1200 minute one week. Data and 500 MB (2pm to 5pm). I found JIO to be far better for a variety of services it offers: Jio has membership plans and given benefits after join membership. I did spare a moment’s thought in thinking if Airtel offered any benefits that Jio did not. 2 Responses to “Jio vs. Jio users for Rs. Receiving missed calls alerts for when the phone was switched off is free whereas it costs each time. Jio has a full blown one with unlimited usage for Rs. But Airtel given a condition for Airtel users they use 500 MB ultd. but I also looked into Jio prepaid seriously before making the deal.I just switched from Airtel postpaid to JIO as far as my GSM mobile connection goes. GINI I want to take a new connection of Jio prepaid & want to know the price structure & I want a connection in which there min prices for Sms & want a long validity card. I know that there is lifetime validity card and its call rates is very Low & does Airtel has condition for the users. 58 . DATA ANALYSIS AND INTERPRETATION 59 . 15% of 60 . of respondents Percentage (%) 18-20 30 30 21-25 37 37 26-30 15 15 31-35 06 06 36-40 07 07 41& above 05 05 Total 100 100 (Sources: Questionnaire-personal detail) Comment:.Above Graph shows are 30% of respondent in age group of 18-20. AGE WISE CLASSIFICTION Age (in year) No. 37%of respondent in age group of 21-25.1. 2. OCCUPATION WISE CLASSIFICATION Occupation No. 61 .respondent age group of 26-30. of respondents Percentage (%) Servicemen 47 47 Student 30 30 Business 12 12 Profession 08 08 Others 03 03 Total 100 100 (Sources: Questionnaire-personal detail) Comment: .Above Chart Shows that 47 respondent are Servicemen out of 100 and 30 are the students. 7% and 5% respondent are come in 36-40 and 41&above. 12 respondents are businessman. 000 and remain 3% of respondents above 20.000-20.000.000-20.000-15.3.000 07 07 20.000-15. INCOME WISE CLASSIFICATION Income Level No.000 Above 03 03 Total 100 100 (Sources: . 62 .000 11 11 15. Second 25% of respondents are of 5000-10.000 of income level.Questionnaire – Personal Detail) Comment: - Above graph shows that 54% of respondents are income in <=5000 income level.000 25 25 10. 7% of respondents are of 15. of respondents Percentage (%) <= 5000 54 54 5000-10.000 income level. 11% of respondents are of 10. And 33 respondents are using Jio. 4. Of Respondents Age V/S Of Companies Telecom 25 20 18-20 15 21-25 26-30 31-35 10 36-40 41& above 5 0 Airtel Jio Vodafone BSNL Telenor (Sources: . 63 . AGE V/S USAGE OF COMPANIE MOBILEPHONE Age (in year) Airtel Jio BSNL Vodafone Telenor Total 1-20 08 12 03 02 05 30 21-25 13 16 03 03 02 37 26-30 09 02 01 03 00 15 31-35 02 00 01 01 02 06 36-40 01 2 02 01 01 07 41& above 01 01 00 02 01 05 Total 34 33 10 12 11 100 No.Questionnaire – personal detail) Comment:-Above Charts shows that 34 respondents are use Airtel Company’s Telecom. of respondents Self Mother Others (Sources: . And 42 % respondents are take decision by self for purchasing telephone.5. 64 . of respondents Percentage (%) Father 46 46 Self 42 42 Mother 10 10 Others 02 02 Total 100 100 Decision maker for purchasing telephone 50 46 46 42 42 40 30 20 No.Questionnaire – personal detail) Comment: . of respondents Percentage (%) 10 10 10 2 0 Percentage (%) 2 Father No.Above Graph shows that 46 % respondents take decision by father for purchasing telephone. Who is decision maker for purchasing telecom in your family? Sources No. 65 . 46% Respondents have the purpose to purchase to Mobile Phone for off home use.Purpose to purchase mobile phone PRIMARY DATA Purpose No. 34% Respondents have the purpose to purchase to Mobile Phone for status symbol. of Respondent Percentage Official use 17 34 Home 23 46 Status symbol 10 20 Total 50 100 Purpose to purchase mobile phone % Respondent 50 46 45 40 34 35 30 % 25 20 20 15 10 5 0 Official use Home use Status s ym bol 34% Respondents have the purpose to purchase to Mobile Phone for official use.6. 29 respondents are Infrastructure who gives Weight age on the Very Good.7. 8 RESPODENTS' RESPONSES ON ATTRIBUTES 66 . RATE THE FOLLOWING ATTRIBUTES OF SHOW ROOM Attributes Excellent Very Good Average Poor Total Good Available 30 24 18 16 12 100 After Service 16 35 24 15 10 100 Knowledge Of 20 20 23 20 17 100 Sales man Service 22 11 15 19 13 100 Infrastructure 12 10 20 30 48 100 Total 100 100 100 100 100 500 (Sources: .Questionnaire – personal detail) Comment:-Above chart shows that 30 respondents out of 100 are available who give Weight age on the excellent and second 35 respondents out of 100 are after service who gives Weight age on the Very Good. 27 respondents are service who give Weight age on the good. 23 respondents are Knowledge of salesman who give Weight age on the good. Attributes Excellent Very Good Average Poor Total Good Festival Offer 43 21 12 14 10 100 Exchange 15 31 29 12 13 100 Offer Special Gift 20 14 30 20 16 100 Cash 11 21 19 34 15 100 Discount Anniversary 11 13 10 20 46 100 Offer Total 100 100 100 100 100 500 (Sources: -Questionnaire – personal detail) Comment:-Above graph shows that in festival offer 43 respondents out of 100 are given an excellent. in cash discount 34 respondents are given an average rank 67 . then in exchange offer 31 respondents out of 100 are given a very good rank. in special gift 30 respondents are given a good rank. Which have come just now in the city have capture a good market. While studying we find that the main customer or the users of mobile services are the self-employed persons who have their own business & other major users are the college going students. 68 . Jio management is not able to make their services available to the general customer. But the Airtel is also creating an image on the high-class customers by its good network and good quality of voice in the long distance. Jio is the leading mobile service provider in the Roorkee region & it is far ahead from their competitors in terms of customers. FINDINGS During the project we meet various people & trying to find their perception regarding various mobile services in the Roorkee. In starting it is well accepted by the people by its low call rate & some and good connectivity. The Airtel is the choice of the high class and the people who worked in the higher position. Jio is capturing a lot of market because of its good services in rural area. CHAPTER-4 69 . They prefer to buy both. The customers in Roorkee thinks that the connectivity and network of Airtel is good But Jio services are better then the Airtel. we can say that the both the Airtel and the Jio are going equally to the customer and they choose and at the time of purchasing. The result is that the Jio is better then the Airtel in the Roorkee region. now the Jio takes over Airtel and now they give the new schemes in the market and for the customers. Customers are aware about the name of both the companies. Airtel is the more popular then the Jio. 70 . Last but not the least. Airtel is preferred by the every class and it established itself as a better quality and better service provider then its competitors. But Jio is no fear of it because the young customers are more attracted by it. In this research we find that the both Jio and Airtel are the well-established companies in the market. CONCLUSION This research report is conducted to compare the two biggest competitors in all time in the telecom sector. To attracts the customer the firms should improve there services by introducing latest technology in the market. Marketing people should be given incentives for each order they bring to the company. Promotion by local advertisement & on electronic media more as to print media as it is the biggest media to reach common customer. RECOMMENDATIONS During the project I found inconvenience faced by the customers. 71 . & they should also try to increase the range of there signals in the city. It could be a fix percentage. Companies should also start promotional schemes for the customer. I would like to suggest few point over which top management should think and take corrective action to overcome those drawback due to which Mobile Service providing companies & authorized dealer has gradually losing its market position so that the company must take following measure to regain its market position. There. which can be removed by taking necessary steps. For a particular order particular person should be made responsible not a group as a whole this will increase the commitment of that. Person towards the work and would make him feel more responsible towards an order. The companies should try to increase there capacity to solve the connectivity problem. The marketing personnel should give complete feedback with logical rejoining from the market to increase service standards. The company has used latest technology and hence capable to give quality service. 3. Weakness 1. Low tariff: . Operation of Mobile Number Portability Still not smooth:.Brand Value of company is very high. Presently market has seen only modest growth and it has become highly competitive due to entry big players such as Vodafone. Company has strong financial capacity to withstand initial losses 2.Nowadays mobile number has become identity of a person and hence it is difficult for anyone to change his mobile number. The local persons are appointed more in the field of marketing to attracts the customer. Brand Name: .The telecom sector had grown exponencially in its initial phases which started around two decades earlier. Very wide network:-Company has created wide national network with a huge investment of around $20 billon.Company has launched its 4G service with highly competitive or rather very low tariff. Idea etc.MNP takes many days for its implementation and it is 72 . SWOT Analysis on Jio Strength 1. Late entry into telecommunication sector: . 2. 73 . 2. 3. hard to manage this transition period. Opportunity 1. If company is able to provide quality service at competitive rate it can quickly grab large number of customers. 3.The initial phase of rapid increase in subscriber is now over. Highly competitive market:. This loss can be offset only when consumption of data increases manifold. International market:-There is huge opportunity in many developing countries Threat 1. Saturated market: .As per the current trend around 60 to 70 percent of revenue comes from voice calling and hence there is a huge potential loss for making voice calling free.After the entry of big players like Vodafone. A new entrant like Jio needs a large customer base to cross breakeven point. However since last two years the proportion of revenue from data users is increasing exponentially which has resulted in almost 30-40% of the total revenue. Increasing rate of data consumption: In its earlier phase almost entire revenue of the mobile service provider was from voice calling. the market has become highly competitive. 2. Idea etc. MNP is crucial for Jio as a large number of customers is expected through migration from existing service providers. Large scale availability of smart phones: In last 2 decades the number of people using Smartphone has increased manifolds. Highly dependent upon data consumption: . Lower data tariff may further increase data consumption and thus contribute more to the revenue of company. This means that the business has access to knowledge and technology from other parts of the telecommunications world. Even next generation 5G is approaching shortly. 3. with whom they hold a strategic alliance.From 2G to 3G and 3G to 4G changes have occurred in very short span of time. Each upgradation requires huge investment and it is not possible to remain in market without it. Other stakeholders in Bharti Airtel include Sony-Ericsson. This has underpinned its large and rising customer base 74 . has created uncertainty in the market causing adverse impact on the investment sentiment. refund for call drop etc. Rapid upgradation in Technology:. 4. The company has covered the entire Indian nation with its network. It is the largest cellular provider in India. Nokia .imposition of tax with retrospective effect(on Vodafone). Changing Government Policy: The changing government policy like cancelling of 2G licences . and also supplies broadband and telephone services - as well as many other telecommunications services to both domestic and corporate customers. SWOT Analysis on Airtel Strengths Bharti Airtel has more than 254 million customers (July 2016).and Sing Tel. the business has little knowledge and experience of how a cellular telephone system actually worked. Global telecommunications and new technology brands see Airtel as a key strategic player in the Indian market. and also provides advertising opportunities in Indian for Google. and to question industry approaches and practices .for example replacing the 75 . Until recently Airtel did not own its own towers.Weaknesses An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 30 years ago. which was a particular strength of some of its competitors such as Hutchison Essar. this allowed Airtel to work from its own blank sheet of paper. Opportunities The company possesses a customized version of the Google search engine which will enhance broadband services to customers. Towers are important if your company wishes to provide wide coverage nationally. The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal the lack of any real emerging market investment opportunity for the business once the Indian market has become mature. So the start-up business had to outsource to industry experts in the field. Despite being forced to outsource much of its technical operations in the early days. The tie-up with Google can only enhance the Airtel brand. Another strategic partnership is held with BlackBerry Wireless Solutions. The new iPhone will be launched in India via an Airtel distributorship. 000 small villages every year.5% stake in the Airtel business sold it back to Airtel. It sees that less well-off consumers may only be able to afford a few tens of Rupees per call. This opened the door for talks between Reliance Communication's Anil Ambani and MTN. The company is investing in its operation in 120. Jio which owned a 13. 76 . and instead invested in its rival Hutchison Essar. This new business will control more than 60% of India's network towers. as the company moved into small and remote villages and towns. The quickly changing pace of the global telecommunications industry could tempt Airtel to go along the acquisition trail which may make it vulnerable if the world goes into recession.000 to 160. Revenue-Per-Customer model with a Revenue-Per-Minute model which is better suited to India. Knowledge and technology previously available to Airtel now moves into the hands of one of its competitors. and also so that the business benefits are scalable - using its 'Matchbox' strategy. Threats Jio & Airtel seem to be having an on/off relationship. allowing a competing Indian industrialist to invest in the new emerging African telecommunications market. IPTV is another potential new service that could underpin the company's long-term strategy. Perhaps this was an impact upon the decision not to proceed with talks about the potential purchase of South Africa's MTN in May 2016. Bharti Airtel is embarking on another joint venture with Jio Essar and Reliance GSM Cellular to create a new independent tower company called Indus Towers. India's largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Airtel Telemedia Services & Enterprise Services.Mobile Services. Bharti Airtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market. 77 . Low or weak signals. They take more time in connectivity. LIMITATIONS customers are not aware of new plans (Jio/Airtel) Cost is the biggest factor in postpaid. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU's) . Airtel comes to you from Bharti Airtel Limited. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. Very few schemes are available in the prepaid plans (Roorkee). Services provided by Jio/Airtel are not up to the mark. company is not paying much attention in advertising plans and schemes. Low penetration rate among customers. 78 . Low sales promotion support. Unawareness to customers about the new plans of Jio/Airtel. Products and services available to the customers are expensive. CHAPTER-5 79 . 000-30.: ………………………. QUESTIONNAIRE MARKET SALES SURVEY QUESTIONARE: Name: ……………………………… Contact No. 1. Address: ………………………………………… …………………………………………………………………………………. Sex: …………………….000 [ ] 15. Service c) Private Jobs d) Retired e) Student 2... What is your profession? a) Business b) Govt. Marital Status? Single [ ] Married [ ] 3. Monthly House Hold Income (RS)? 5000 [ ] 5000-15.000 [ ] Above [ ] 80 . Are you satisfied with your current service provider? Yes [ ] No [ ] 9. Which feature of your service provider attracts you more? Connectivity [ ] Free SMS [ ] Price [ ] Free Chatting [ ] Free Roaming [ ] Group Massaging [ ] 10.4. How you came to know about your service provider? Banners [ ] Magazines [ ] T. [ ] Friends [ ] 7. Do you pusses a mobile connection? Yes [ ] No [ ] 5. Which mobile service you use? Jio [ ] Airtel [ ] Others [ ] 6.V. Do you want to change your service provider in future? Yes [ ] No [ ] 81 . Which mobile service you prefer? Prepaid [ ] Postpaid [ ] 8. . Phone No: ……………………………………………… Sign: ……………………………… Date: ………………………… 82 . References: - Name: …………………………………………………. Why you preferred this service? Connectivity [ ] Free SMS [ ] Price [ ] Free Chatting [ ] Free Roaming [ ] Group Massaging [ ] 13. If yes which service you preferred? Jio [ ] Airtel [ ] Others [ ] 12.... 11. ………………………………………………. Address: ………………………………………………. ………………………………………………… ………………………………………………. Kothari (2004) Research Methodology G. BIBLIOGRAPHY TEXT BOOK Philip Kotler (2004) Marketing management C.Berry (2002) Marketing Research WEB SITE 83 .R.C. com www.jio.com www.airtel.in MAGAZINE My Mobile Business world Digital India Business India 84 . www.google.