1. Company profile The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton.Today, the company is the world's leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in Atlanta, USA. It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world. Mission Statement The Coca-Cola Company's mission statement is: `Remind Coca-Cola is the read thing', but their motto now has changed to `To benefit and refresh everyone who is touched by our business.' Also Coca-Cola would hope to provide the best quality drink for everyone, all the employees working for them being at their top and fulliest. 2. Product line Did you know that the Coca-Cola Company offers a portfolio of more than 3,500 products in over 200 countries? From Inca Kola, a sparkling beverage found in North and South America, and Samurai, energy drink available in Asia; to Vita, an African juice drink, and BonAqua, a water found on four continents, Coca-cola Company product variety spans the globe! Here are some major Coca Cola Products in USA: Dasani water, Fanta, Powerade, Sprite, Flavored Cokes such as Cherry, Vanilla and many more, Barq’s Root Beer, Fresca, Mr. Pibb, Nestea, Minute Maid, Bacardi Mixers Fruitopia, TaB, Tahiti Treat, Mello Yello, Splice, & Mexican Coke. This is of course just a partial list as there are literally hundreds of beverages included in soup. From the original Coca-Cola to most recent introductions. satisfying both traditional tea drinkers and today's growing coffee culture. dedicated to the XV Anniversary of the brand. providing rapid hydration and terrific taste for fitness-seekers at any level. Basically the Coca-Cola Company made 7 types of drink for the world: First Energy drinks—for those with a high-intensity approach to life. CCNA will release limited edition cans and FridgePacks bearing the familiar Coca-Cola logo in different languages . Juices/juice drinks—they bring innovation to the goodness of juice in their more than 100 juices and juice drink brands. soft drinks from The Coca-Cola Company are both icons and innovators in the beverage industry. Soft drinks—their dozens of soft drink brands provide flavor and refreshment in a variety of choices. Other—so much more than soft drinks. refreshment or other needs. fluids. So you can choose a Coca-Cola Company product anytime. their waters and water beverages offer hydration in its purest form. and electrolytes team together in our sports drinks. for nutrition. but only 15 designs appeared on the bottles. Sports drinks—carbohydrates. Before the opening of the 29th Olympiad in Beijing. there brands of energy drinks contain ingredients such as ginseng extract. their brands also include milk products. Water—smooth and essential. offering both adults and children nutritious. guarana extract. refreshing and flavorful beverages. Tea and coffee—bottled and canned teas and coffees provide consumers' favorite drinks in convenient take-anywhere packaging. anywhere. Those are the normal sell products and also let me introduce to you some limited edition collection around world. and caffeine and B vitamins. Diesel’s 55DSL and Coca-Cola Zero encouraged Japanese designers to create new looks for the limited edition of the contour bottles. and more.There were more than 600 entries.their portfolio in various markets around the world. Olympic competitors LeBron James (basketball) and Andy Potts (triathlon). Special 20oz (591ml) Coca-Cola bottles will also feature labels with multiple languages including those of Bangladesh. Angela Missoni and Rossella Jardini (Moschino) – unveiled their limited edition collection of Coca-Cola Light’s stylish bottles as a part of ―Tribute to Fashion‖ project. and Olympic hopeful Shawn Johnson (gymnastics). 3. collectable packaging and in-store materials will feature a ―Six Pack‖ of athletes: Olympic gold medallists Natalie Coughlin (swimming). The designer lends his inimitable style and his unmistakable silhouette to the chic lines of the bottle. as well as English. sold in Italy from September to December. with new designs being released every two to three weeks. Thai and Mandarin. Silvia Venturini (Fendi). Anna Molinari (Blumarine). This favorite drink of women has called upon the genius of Karl Lagerfeld to dress the Coca-Cola light aluminum bottle. Steven Lopez (taekwondo). accompanied by a bottle-opener hidden in a drawer. and Sanya Richards (track and field). Veronica Etro. one of Coke's biggest long-time competitors is PepsiCo.including Ethiopian. which aims to raise funds in order to support women who suffered from the earthquake in Abruzzo this April. Egypt. Russian. Korea. Italian designer Roberto Cavalli designed Coca-Cola Light limited-edition bottles which come in three seductive. To link US consumers with the approaching Summer Games. all in a special limited-edition box. Consuelo Castiglioni (Marni). Israel. Direct competitor Why Coca-Cola and not Pepsi ? Certainly. . Nepal and Sri Lanka. feminine styles. Alberta Ferretti. Georgia. It will be the first time the Coca-Cola script has appeared in different languages in the US. China. Eight iconic Italian feminine fashion designers – Donatella Versace. Quaker Oats Company and Frito-Lay. Coke's flavor. So consumers are more likely to order a second Coke in a sitting than they are a second Pepsi. both products. Coke and Pepsi. But at times. Here is a comparison chart between Coca-Cola and Pepsi: . Pepsi tastes sweeter than Coke. The Coke vs. Basically.Pepsi. some people claim that Coca-Cola tastes better and the others say that Pepsi is a lot much more affordable. the largest snack and non-alcoholic drink producer in the U. which is slightly more bitter and less sweet. is easier to drink over long periods of time. Pepsi conflict raged on for decades across the countries on supermarket shelves. manufactures and distributes a number of well known brands such as Pepsi. Taste . Coke always held the bigger market share in this area. The taste is different associated with the differences of the ingredients and proportions they put within their formula for it. is about the taste. Pepsi – fueled by smarter and more aggressive advertising campaigns – moved ahead. The rivalry between Coca-Cola and Pepsi is legendary. taste similar. Nevertheless.Sweetness First of all. Tropicana. Coca-Cola versus Pepsi seems to be the eternal battle that will never find its end.S. But what makes us choose Coke instead of Pepsi ? Which are the particularities of CocaCola drinks ? 1. people have reported that it is less enjoyable the more they drink it. fast food restaurants and the like. While this often makes consumers initially like the product more than Coke. Gatorade. 2. with the main product being finished beverages. However. recognised by 94 per cent of the world's population. 4. . Marketing strategies and marketing mix Product The Coca-Cola Company's products include beverage concentrates and syrups. As the bottom line conclusion. Lift. Coke gets its brand in front of more people. and PowerAde. The World Loves Coke Most of Coke's business is done outside of North America. CocaCola is the most well known trademark. In the last few years. More High Profile Marketing Campaigns With highly visible spots on top-rated shows like "American Idol" and the Superbowl. the battle of Coca-Cola versus Pepsi does not seem to have the end. adorable polar bears and nostalgic paintings. Frutopia 100% Fruit Juice. Pepsi has opted for less traditional campaigns that have not had huge payoffs. The business has over 300 brands of beverages around the world with the main ones being Coke. some facts have proven that Coca-Cola is still leading because the sale of the product is higher than Pepsi. The business is very successful and holds a very good reputation. 600mL and 300mL.25 litres. Fanta. 1. The Coca-Cola Company packages its beverages into plastic bottles of sizes 2 litres. More Emotional Branding Many of the big Coke advertising campaigns involve warm and fuzzy imagery: A jolly Santa Claus. These are also available in aluminium cans of 375mL. Studies have shown that these types of images cause people to feel more warmly toward Coke and thus be more likely to reach for the red cans instead of the blue ones at the store 3. Pepsi does not have as strong of a hold in the rest of the world. It is like they are arch enemies for each other. Sprite. 4. In 2002. However. These are listed in the table below.For example. This extension responded to consumer demands and generated sales and profit. the Fridge Pack. retail outlet uses pricing methods and pricing strategies when selling CocaCola products. The Fridge Pack consists of cans packed 2-by-6. Innovation In 2001. above or equal to its competitors' prices. This innovation has increased consumer awareness and preference and increased the rate of consumption and profitability. petrol stations etc. Competition-based pricing Coca-Cola products are usually priced below. Extension/product differentiation In 2002. Petrol stations and convenient stores usually sell Coca-Cola products at a fixed price. PriceThe prices of Coca-Cola's products vary according to the brand and the size Pricing Methods/Pricing strategies The Coca-Cola Company's products are sold in retail stores. the company innovated and came up with a new packaging idea. convenient stores. the Coca-Cola Company extended the products of Coke and developed the new products Coke with lemon and Vanilla Coke.Marketing strategies for product The Coca-Cola Company uses marketing strategies to differentiate its product from its competitors to gain a competitive advantage. Coca-Cola had innovated and developed the introduction of purchasing the company's products from vending machines via SMS messaging. Pepsi): . The pricing methods/strategies are set by those the company sells to. during Easter (2003) sale periods (Coca-Cola vs. for a pack of 375mL x 18 cans of Coca-Cola soft drinks it is priced at $9.98 Pepsi soft drinks 375 x 24 . The company also uses the radio as another source of advertisement. For example. This will generate sales and increase profits.Coca-Cola soft drinks 2L .68. Pepsi soft drinks 2L .$9. This pricing strategy makes consumers perceive the products to be cheaper.$1.00.$1. The latest television advertisement for Coca-Cola soft drinks was the `You know you want it' advertisement. It mainly uses the television. . Promotional strategies The business uses a range of promotional activities. Psychological pricing Most of the Coca-Cola products use this method of pricing. One of the older one are ` If you drink it.87 Coca-Cola soft drinks 375 x 18 . you get better of life'. This is a cheaper source of approach compared to the television. Promotional strategy Explanation of promotional strategy Advertising The Coca-Cola Company uses advertising as its main source of increasing consumer awareness.$9. shown in the table below.98 Discount price Coca-Cola products are often marked down during sale periods and special occasions. There are many television advertisements on Coca-Cola products. This source allows the company's products to reach a large audience.98 instead of $10. Meet-the-competition pricing the Coca-Cola products pricing are set around the same level as its competitors. distributors. small shops. It has been demonstrated by the business to be highly effective. This helped The Coca-Cola Company to strengthen the image of the business's products.Recently. Intensive distribution The Coca-Cola Company uses the intensive distribution strategy. Place strategies Indirect distribution The Coca-Cola Company uses intermediaries in its distribution. fountain wholesalers and some fountain retailers. This strategy helps to maintain service and product loyalty. The business's products are sold in almost every outlet including: retail outlets. These then distributes them to retail outlets. Publicity In February 2003. petrol stations and newsagents. the company does not sell its products directly to its consumers. Where millions were watching these games. the business had substantial advertising and promotions of the company's brands. newsagents. milk bar and corner stores. Place of distribution The Coca-Cola Company sells its products to bottling and canning operations. the company benefited from its involvement in the world's celebrated games such as the Olympics and the FIFA World Cup. . the Coca-Cola Company has a highly trained sales team. vending machines. which acts as a representative of the company to the retailers. restaurants. restaurants. Vanilla Coke was released to the media as a news brief outlining the huge profit achieved by the business (from the Sydney Morning Herald 14th February 2003). schools. petrol stations. Personal selling every year. That is.