SEMINAR PRESENATTION ON: Miss. Priya Kulkarni Miss. Reshma Navle Mrs. Aarti Dhole Mr. Sumit Havane Mr. Ravindra Nimbalkar Mr. Ajinkya Kulkarni Wipro has 8 production plants in India and 5 overseas. It has a presence in over 40 countries with over 6500 employees worldwide. With a $ 5 Billion turnover. Wipro has a presence across 50 countries and employee strength of over 94000 employees worldwide from over 50 nationalities. Santoor handwash. . is today among the top business conglomerates in the world. Wipro Sanjeevini honey. Wipro Ltd. Santoor Facewash. Wipro Consumer Care and Lighting is today among the top 10 FMCG companies and amongst the Fastest Growing FMCG companies in India. Wipro has also gained from new launches Wipro Safewash. it has diverse interests ranging from Information Technology to Infrastructure Engineering and Consumer Care. Wipro Sweet N Healthy. In 1986 . Santoor is the second largest soap in popular segment in India. As an Ordinary Soap with Sandalwood & turmeric as its main ingredient. Sandal + Turmeric = Santoor .Launched by Wipro in 1985 . Marketed in Bangalore and got the positive response and the brand became national a year after. Beauty and skin care at a reasonable price. Wipro brought these two traditional ingredients together – and santoor was born. ....to make her skin look fairer and younger...• Sandal and Turmeric have been an essential part of the Indian woman’s skin care regimen for centuries. With the passage of time these uptans became rituals reserved only for special occasions.. nature’s traditional goodness at a popular price. The tradition of Haldi uptans was an integral part of the bride’s wedding preparation.. Santoor gave the Indian woman. • In 1986. But these traditional beauty treatments were too long and time-consuming for the busy Indian women to follow on a daily basis.. ... Chandan was used to enhance a woman’s skin.. Wipro brought these two traditional ingredients together .... Santoor combined the natural goodness of two ingredients that she had grown up with ...and Santoor was born. So there was an opportunity to combine these traditional beauty treatments into one convenient form .. Targeted at the middle class housewife.and Wipro did just that..making it smoother and more beautiful..now for the first time in a convenient soap. . PLC determines revenue earned. Product Life Cycle (PLC): Each product may have a different life cycle. Contributes to strategic marketing planning To identify when a product needs support. renovating . The course of a products sales and profits over its lifetime is called the product life cycle. etc. redesign. PLC shows the stages that products go through from development to withdrawal from the market. withdrawal. Santoor stands for the promise of beauty and glamour as one of India's most trusted personal care brands. . We all want to be pampered. Santoor is the brand of WIPRO It has been winning hearts of INDIAN consumers for 27 years. to look and feel great And that's just what Santoor offers you on a daily basis at a price you can afford. In the initial stages Santoor was introduced in the major cities of INDIA like Mumbai & Banglore etc. Price:-In the initial stages of the product.was to create the product awareness and to attract the customers towards the product. They did not come up with the differentiated product. they offer the relatively higher price than their competitor (LUX). MARKETING OBJETIVES:. Santoor launched the India’s first Sandalwood & turmeric beauty soap in the 1985 by Wipro. The Santoor MARKETING STRATEGIES in the Introduction stages : Product:-They offer only on product in the market. . Because. At that time there was only one competitor of Santoor. which was from Lux Soap. they want to recover their initial cost of making the product. In the initial stages. Their distribution channel was through: Manufacturer Wholesaler & Retailer . Distribution:. . Madhavan. who were readiest to buy the product. The first brand ambassador of Santoor soap R. In ads they targeted the early adopters.was selective and only covers the major cities of INDIA to get recognition in those cities. they allocate more advertising budget So that more and more customers could be attracted towards the product.Advertising:. • In the growth stage. . the company had offered the same product in the market. Another objective was to maximize more market share. Price:-In this stage. ( Slightly cut down the prices ) Advertising:-In the growth stage. they had increased their advertising budget as in the initial stages because of attracting the new customers or to retain the existing customers. • They have expanded their market to the other cities of INDIA. the company had changed their price to some extent because of maximizing the market share. MARKETING OBJECTIVES:-The marketing objectives of the Santoor Soap were to expand their market to the other cities of INDIA. their sales rapidly started rising. The Santoor MARKETING STRATEGIES in the Growth stages : Product:-In the growth stage. Distribution:-In this stage. company had expanded their market to the other cities of INDIA. Their distribution channel was the same as in the initial stages of the product. . Promotion:-In the growth stage. the company had also used the different proportioning strategies to attract the new and the existing customers. FIAMA. Their distribution channel is same as in the initial stage. FAIRGLOW. . In this stage. Santoor Sandal & turmeric. MARKETING OBJECTIVES:-The marketing objective of Santoor is to maximize more profit while defending the market share & to expand the market to all the cities of INDIA. The Santoor MARKETING STRATEGIES in the Maturity stages : Product:-The Santoor has made the modification in the product by introducing: Santoor White. They modified the product by adding some changes in the product. LUX. DI WILLS and VIVEL) The company has expanded their market to almost all the cities of INDIA. Distribution:-Now Santoor products are available in almost all the cities of INDIA. few competitors enter into the market like (CINTHOL. Santoor Glycerine. the reason behind is that the company’s marketing objectives is to maximize more profit. Price :-The Santoor products are now available at higher prices in the market. Santoor with skin softness. Advertising:-In this stage Santoor advertising has been reduced to some extent because of the more brand awareness in the minds of customers. . PROMOTIONAL OFFERS:.Like buy 3 get 1 free. . Saif Ali Khan. they have shown Tanya Vakil. Mahesh Babu. R. Madhavan.Recently. Competition: Santoor soap face the strong competition with the Hindustan Unilever’s Lux soap With leading brand such as Lux Almond. has created marketing history as one of the most successful innovations. Lux Aromatic Extracts. With leading brands such as CINTHOL. India's first Fairness soap. India’s second largest soap maker with 9. Besides of all campaigns for the sales promotion of Santoor. Lux International. Lux Rose.2% market share. Lux Saffron. Lux Oil and Honey. Lux Sandalwood. Lux Chocolate. . The reasons for its decline are : SLOWDOWN: In year 2008-09 due to hard economic conditions in INDIA and other countries the sales were highly affected as the consumer started looking for some alternate products with a cheaper price than Santoor. Fairglow brand.etc Santoor has been facing competition from Godrej Consumer Products GCPL. Lux Orchid . Lux Fruit. FAIRGLOW & NIKHAR. HUL:. .75% in just five months. With the brands like: Superia.It entered the segment last year and has made a strong headway in a short time by growing to 1.The presence of HUL in the toilet soap industry can be seen through their brands such as Lux and Lifebuoy in the Indian market as well as foreign market a major market player in toilet soap. Fiama Di Wills and Vivel. ITC:. has a 17. Senior Vice-President. the third largest soap brand in India and the largest selling brand in the South India. he added.3 per cent market share in terms of value. The company has also roped in Bollywood actor Saif Ali Khan and Telugu film star Mahesh Babu as brand ambassadors. Commenting on the re-launch. . “With the new Santoor.” One of the reasons for Santoor's growth in the category is its consistency in communicating the core proposition of younger-looking skin while making the message contemporary. said. talcum powder. In terms of volume.Wipro Consumer Care and Lighting has re-launched its soap brand Santoor with a new fragrance. Santoor. Wipro Consumer Care & Lighting. The brand portfolio now offers soaps. liquid soap and face wash. Mr Anil Chugh. shape and packaging. the soap showed a volume growth of 16 per cent in third quarter compared to last year. deodorants. we seek to strengthen our leadership in our core markets and grow by appealing to new consumers in other markets. In March also.2% from December to February. According to the latest research by AC Neilsen. The current market share figures show that Santoor has garnered a value market share of nearly 6. . For the first time. the Wipro product has managed to literally breeze ahead of its competitors to the third spot. the two-decade-old Santoor has made it to the top three popular soap brands in the country. the brand has managed to maintain its third position. against Rs 60. Santoor continues to be the third largest soap brand with a 7. .5% value market share in the first quarter of fiscal 2009-10. Santoor.9 crore in the year-ago period." president of WCCL. the flagship sandalwood soap brand of Wipro Consumer Care and Lighting (WCCL) the FMCG division of IT major Wipro has become the largest soap brand in South India. This was achieved on the back of a strong distribution network and communication in rural areas. WCCL closed the first quarter with a 29% increase in profit before interest and tax (PBIT) to clock Rs 78.7 crore. "Santoor has notched up a market share of 15. Vineet Agarwal. according to market research agency AC Nielsen's figures. said. At the all-India level.1% (value terms) in South India in the first quarter. India's third-largest soap brand.000 crore in a year in 2011-12. helping Wipro Consumer Care and Lighting post 25% increase in revenue at Rs 907 crore.• Santoor. . powered by a spurt in rural demand and extensions into deodorants and handwash. • The sandalwood soap brand grew 20% in volumes in the fourth quarter. became the first brand of Wipro's consumer products division to cross revenue of Rs 1.