+Principles of Design Presentation by Professor Ar Shakti Nanda @ SRISRI RAVISHANKAR UNIVERSITY, ODISHA For Students of Architecture, 1st Year, Semester - I [email protected] What is Design Design is the creation of a plan or convention for the construction of an object or a system. It may be an architectural blueprints, engineering drawings, business processes, circuit diagrams or sewing patterns. Design has different connotations in different fields Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users, clients or customers. Design may be described as creativity deployed to a specific end Principles of Design • Balance • Rhythm The principles of design describe the ways an artist use • Emphasis different elements of design in a composition. These ways or • Contrast principles are • Movement • Harmony • Proportion and scale Principles of Design BALANCE A sense of equilibrium. When establishing balance consider visual weight created by size, color, texture and number of objects. Balance is the concept of visual equilibrium, and relates to our physical sense of balance. It is a reconciliation of opposing forces in a composition that results in visual stability. Most successful compositions achieve balance in one of two ways: symmetrically or asymmetrically. This is called Radial Balance . the result is Bilateral symmetry.Principles of Design BALANCE Symmetrical balance can be described as having equal "weight" on equal sides of a centrally placed fulcrum. resulting in radial symmetry. This axis may be horizontal or vertical. It is also possible to build formal balance by arranging elements equally around a central point . When the elements are arranged equally on either side of a central axis. It may also be referred to as formal balance. Principles of Design BALANCE Symmetrical balance . Principles of Design BALANCE Radial Balance / Biaxial Symmetry . Principles of Design BALANCE Near Symmetry & Inverted Symmetry . also called informal balance.Principles of Design BALANCE Asymmetrical balance. It involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a central point. It just means that there are no mirror images in a composition. is more complex and difficult to achieve. The term. is usually used to describe a kind of balance that does not rely on symmetry: . however. Principles of Design BALANCE Asymmetrical balance . Principles of Design BALANCE Asymmetrical balance . Principles of Design BALANCE Balance Using Texture . Principles of Design BALANCE Balance Using Colours . Principles of Design BALANCE Balance Using Shapes . Principles of Design BALANCE Balance Using Space . More complex rhythms make use of what in jazz music is called "counterpoint". The principle of design that refers to a regular repetition of elements of art to produce the look and feel of movement. Rhythm in architecture is the repetitive use of a group of visual elements. . that is. at least three times. This is seen frequently in classical architecture.” Simple examples of rhythm are the alternating window and column arrangement of most high rise office buildings. two or more intersecting or overlaid rhythms. where a series of columns and openings are overlaid on top of a series of smaller openings.Principles of Design RHYTHM A visual tempo or beat. to establish a recognizable “pattern. It is often achieved through the careful placement of repeated components which invite the viewer's eye to jump rapidly or glide smoothly from one to the next. Principles of Design TYPE OF RHYTHEM Rhythm by Repetition Rhythm by Gradation Rhythm by Radiation Rhythm by Opposition Rhythm by Transition . colors. texture. n Repeated Window panes. Stripes on wall and design and colour of glass. line. pattern. repeat.Principles of Design Rhythm By Repetition n Rhythm created by duplicating (repeating) shapes. . Principles of Design Rhythm By Repetition . n Gradation in lights.Principles of Design Rhythm By Gradation n Rhythm created by a gradual change in size or color. bellow . n Carpet on the floor changes gradually in value. Principles of Design Rhythm By Gradation . furnitures etc in redial rhythm . the windows. n The floor design. n The glass frames“radiate” from the center of the path.Principles of Design Rhythm By Radiation n Rhythm created by identical objects coming from a central axis. Principles of Design Rhythm By Radiation . .Principles of Design Rhythm By Opposition n Rhythm created direct placement of lines. shapes or colour to create opposition through abrupt visual change. n Contrasting black and white tiles and the lines intersecting at right angles. Principles of Design Rhythm By Opposition . n Window treatments that gently swag down. .Principles of Design Rhythm By Transition n Rhythm created by curved lines that carry your eye across a straight surface. create a soft rhythm by transition. Principles of Design Rhythm By Transition . It is the the focus of attention and interest within a composition In Architecture it is the feature that commands attention and makes a design visually interesting . it is how we bring attention to what is important in it.Principles of Design EMPHASIS Emphasis creates a focal point in a design composition. Visual Hierarchy is used to guide readers attention to the main places on your composition. . Emphasis helps readers determine the important information on your display and allows them to interpret the message faster. This process of arranging the visual elements on a composition according to their order of importance and emphasis is called Visual Hierarchy.Principles of Design EMPHASIS The main reason in using emphasis is to help you communicate the message that needs to be communicated. Add a border or frame Add more negative of positive space Add shadow or lights Change the color Change the position Create Focal Points .Principles of Design How to Create Emphasis EMPHASIS Make it bolder Make it brighter Change Style Add special visual effects. but not dominate the overall design. Other features within the composition should not compete for the emphasis or contrast.Principles of Design Guidelines for Creating Emphasis The point of emphasis should command attention. . Principles of Design EMPHASIS In Architecture Zaha Hadid Architects . Contrast can be created through variety within the elements of art. texture) Contrast can be used to create a focal point or area of interest in an artwork Contrast is closely related with variety which is usually considered as principle of design. stick with variety and argue that contrast simply creates variety.Principles of Design Contrast (variety) Contrast is simply defined as difference. color. Although some art purist. (i.e. Difference between elements or subjects within a work of art or composition. . value. Without contrast in value. Red and green. complementary colours provide a high level of contrast. If we change the values. blue and orange. Complementary colours are colours that are located directly across from each other on the colour wheel. For example. Value is the darkness or lightness of colour. and purple and yellow are all examples of this.Principles of Design Contrast (variety) it is easy to understand how colour can create contrast. The problem lies in the use of value. But when using complementary colours. not the colours. There needs to be contrast in value along with the contrast in colour. the contrast created by complementary colours is counter- productive. Notice how the red and green vibrate off of each other. the result is more successful . The result is aesthetically horrid. we also have to consider value. Principles of Design Contrast (variety) in Colour . Principles of Design Contrast (variety) in Texture . Principles of Design Contrast (variety) in Size & Shape . Principles of Design Contrast (variety) in Space . Principles of Design Movement Movement is the visual flow of your Design. You can create this by purposefully placing art elements in a way that creates a path for the eye to follow . It's the path that you intend your viewer's eye to follow. One of the delights of experiencing such artwork is the element of change and surprise. is unpredictable.Principles of Design Movement Is a visual flow through the composition. that is. . It can be the suggestion of motion in a design as you move from object to object by way of placement and position. with endless possibilities. It is with the placement of dark and light areas that you can move your attention through the format An art work may incorporate actual motion. the artwork itself moves in some way. Directional movement can be created with a value pattern. Spatial relationships within the work change continuously. or implied movement. Or it may incorporate the illusion of. either its own inherent properties or their effect. Art that moves through the effect of natural properties. It's as if every time we look at it we are seeing a new artwork. Around every corner. and as a palace for relaxation and luxurious refreshment. and one of the delightful and remarkable aspects of the Alhambra is that water flows throughout the whole complex in surprising and ingenious ways. Southern Spain is dry and hot. in gardens and courts and staircases the water flows. Its function was two fold: as a fortress for protection and defense. .Principles of Design Movement The Alhambra is a massive complex in southern Spain built by Moors during the 14th century. It bestows a profound sense of renewal and rest. All of this was engineered using forces of nature and the qualities of how water moves. Principles of Design Movement Patterns . Principles of Design Movement in Architecture . Principles of Design Harmony Harmony in visual design means all parts of the visual image relate to and complement each other. Harmony can be achieved through repetition and rhythm n There are 2 types of harmony. Harmony pulls the pieces of a visual image together. n Unity n Variety . n A unified design has consistency of style .Principles of Design Harmony By Unity n Unity occurs when all the parts of a design or composition are related by one idea. Principles of Design Harmony By Unity . Principles of Design Harmony By Unity . Principles of Design Harmony By Variety n When multiple elements of design are used to add interest to a design. n Variety can be created using different elements and materials. as long as they are compatible to each other. Unity Vs Variety . n A lack of unity may make a space smaller. .Principles of Design Harmony By Variety Harmony Is achieved when unity and variety are effectively combined. n Carrying variety too far creates confusion. Principles of Design Harmony By Variety . Principles of Design Harmony By Variety . Principles of Design Proportions & Scales Scale refers to the size of an object (a whole) in relationship to another object (another whole). and then open the file again. . or the image may have been corrupted. In art the size relationship between an object and the human body is significant. Restart your computer. If the red x still appears. you may have to delete the image and then insert it again. Your computer may not have enough memory to open the image. In The image cannot be displayed. experiencing the scale of an artwork we tend to compare its size to the size of our own bodies. Principles of Design Proportions & Scales Scale relates to the size of a design in relation to the height and width of the area in which it is placed . .Principles of Design Proportions & Scales Placement of objects determine the size when compared to each other or in other words we evaluate the size from the objects surrounded by objects. Principles of Design Proportions & Scales . Principles of Design Proportions & Scales n Relates to the actual and BAD SCALE relative size and visual weight of the design and its components. n Furniture and accessories must be in scale to the room GOOD SCALE . Principles of Design Proportions & Scales n This chairs massive n The chairs light n This club chair matches the scale of scale diminishes palate accentuates its the sofa. . everything around it. skinny scale. . it substantial enough to anchor the furniture functions poorly as grouping. Principles of Design Proportions & Scales n Center table is over. out of scale. yet it leaves well. n Table not only looks n The table is scaled for the sofa. room for traffic flow around both ends. Principles of Design Proportions & Scales Scale is very much associated with ergonomics when used in the field of architecture. The space designed for human being is closely related size of body parts and its function. . as it was called. The length of a foot. Today it is 36 inches. Inch: At first an inch was the width of a man's thumb.Principles of Design Proportions & Scales Origins of Measurements In ancient times. Today. the width of a finger. Cubit: In ancient Egypt. Hand: A hand was approximately 5 inches or 5 digits (fingers) across. Span: A span was the length of the hand stretched out. King Edward II of England ruled that 1 inch equalled 3 grains of barley placed end to end lengthwise. and the distance of a step were all accepted measurements. a cubit was the distance from the elbow to the fingertips. Foot: In ancient times. the body ruled when it came to measuring. the foot was 111/42 inches. Yard: A yard was originally the length of a man's belt or girdle. In the 14th century. . about 9 inches. Today it is 12 inches. or shoulder). In the 12th century. a hand is 4 inches and is used to measure horses (from the ground to the horse's withers. King Henry I of England fixed the yard as the distance from his nose to the thumb of his out-stretched arm. Today a cubit is about 18 inches. the length of the average man's foot. .” both meaning measure. In both Metric and Amstrong measurement system are derived from Proportions of nature and human body. It is realistically represented by the distance between two marks on an iron bar kept in Paris. This shows the close association between measurement system and nature’s creation. The word “metric” comes from the Latin word “metricus” or from the Greek word “metron. The metric system is based on the meter.Principles of Design Proportions & Scales Origins of Measurements (Metric) The French originated the meter in the 1790s as one/ten-millionth of the distance from the equator to the north pole along a meridian through Paris. the double unit. Leonardo da Vinci's Vitruvian Man. the Fibonacci numbers. The system is based on human measurements. and other attempts to discover mathematical proportions in the human body and then to use that knowledge to improve both the appearance and function of architecture. universally David is a masterpiece of Renaissance sculpture applicable to architecture and to created between 1501 and 1504 by Michelangelo mechanical things" . Le Corbusier described it as a "range of harmonious measurements to suit the human scale. the work of Leon Battista Alberti. Principles of Design Proportions & Scales Le Corbusier developed the Modular man in the long tradition of Vitruvius. and the golden ratio. The fundamental "module" of the Modulor is a six-foot man. the human form. architecture and beauty into a single system. The ambition was vast: it was devised to reconcile maths. This system could then be used to provide the measurements for all aspects of design from door handles to cities.Principles of Design Proportions & Scales The Modulor Man was meant as a universal system of proportions. and Corbusier believed that it could be further applied to industry and mechanics. allegedly based on the usual height of the detectives in the English crime novels Corbusier enjoyed . there was no reason the Modulor Man couldn't be five foot ten or six foot two. Corbusier's own application of it was somewhat haphazard but his work certainly enlightened us about relationship between mathematics. Also. human ergonomics and architecture. a six-foot rule is hardly fair to women and children. As is often said. nature. as arbitrary as any human measurement: its six-foot basis was plucked out of the air. .Principles of Design Proportions & Scales The Modulor was. however. 2260 .. 1. 24. 18.. 48. 15. 63……. 34. 39. 3.Principles of Design Proportions & Scales Analysis Fibonacci numbers and Modular Man Mathematics The Fibonacci Sequence is the series of numbers: 0. 8. 30. The next number is found by adding up the two numbers before it. 5. 21. 1829 11. The 2 is found by adding the two numbers before it (1+1) Mark the proportions of Modular man measured by mm 6.1130. 1. 2. 13. . 76 ………1397. 9.. 144 / 89 = 1.618 .618 233 /144 = 1.618 377 /233 = 1.Principles of Design Proportions & Scales Analysis Fibonacci Sequence Graphical representation Johannes Kepler (1571– 1630) is observed that a fibonacci number when divided with the previous number in sequence have a constant ratio of progression after initial few numbers. Principles of Design Proportions & Scales Analysis Fibonacci Sequence Graphical representation . There’s any number of places that you could cut it. To illustrate. however. .14…) is the ratio of the circumference of a circle to its diameter. and at this point this Golden Ratio of both is 1. and of the large piece to the entire string. and each place would result in different ratios for the length of the small piece to the large piece. or Phi. There is one unique point. Phi or Φ (1.618 to 1.Principles of Design Proportions & Scales Analysis Fibonacci Sequence Graphical representation Pi or p (3. at which the ratio of the large piece to the smaller piece is exactly the same as the ratio of the whole string to the larger piece.618 …) is the Golden Ratio that results when a line is divided in one very special and unique way. suppose you were asked to take a string and cut it. in the solar system and even in the price and timing movements of stock markets and foreign currency exchange. It’s found in the proportions of many other animals.Principles of Design Proportions & Scales Analysis Fibonacci Sequence Graphical representation What makes this so much more than an interesting exercise in mathematics is that this proportion appears throughout creation and extensively in the human face and body. in plants. Its appeal thus ranges from mathematicians to doctors to naturalists to artists to investors to mystics. divine proportion. This is known as golden ratio. golden mean. or golden section(Φ) . Principles of Design Proportions & Scales Analysis Fibonacci Sequence Graphical representation . … Phidias a Greek sculptor and mathematician found golden ratio. 34. 3. . Keplar derived many Geometrical constructions to get Golden Ratio. 5. and also known as Leonardo of Pisa found Fibonacci Sequence 0. 8. 2. 21. 13.Principles of Design Proportions & Scales Analysis Fibonacci Sequence Graphical representation Leonardo Bonacci also known as Fibonacci. 1. 1. Principles of Design Proportions & Scales Analysis Construction of Golden Rectangle Principles of Design Proportions & Scales Analysis Construction of Golden Rectangle Fibonacci Sequence 0, 1, 1, 2, 3, 5, 8 Principles of Design Proportions & Scales Analysis Construction of Golden Rectangle If you sum the squares of any series of Fibonacci numbers, they will equal the last Fibonacci number used in the series times the next Fibonacci number. This property results in the Fibonacci spiral, based on the following progression and properties of the Fibonacci series: Principles of Design Proportions & Scales Analysis Construction of Golden Rectangle 006 from what he expected (Padovan 1999) . In a book on architectural proportion Richard Padovan records that when this error in constructive geometry was pointed out. Le Corbusier consulted a mathematician friend.Principles of Design Proportions & Scales Analysis Error In Modular System Le Corbusier thought that by using a simple geometrical extension you could derive a rectangle with sides 1:2 from a rectangle with sides of the ratio 1:φ. The mathematician confirmed that Le Corbusier’s constructive method was out by 0. adjacent squares make plans and facades that fit the modernist aesthetic of symmetry and simplicity. After all. Principles of Design Proportions & Scales Analysis Error In Modular System When Le Corbusier discovered the error in his attempt to derive two squares from the Golden Rectangle. there is a chink to let in the air. he thought this revealed something about the difference between architecture and philosophy he concludes ‘the thing is not open and shut. . life is there. awakened by the occurrence of a fateful equality which is not exactly. not strictly equal … And that is what creates movement. it is not sealed. Principles of Design Proportions & Scales Analysis Golden Ratio in Architecture . Principles of Design Proportions & Scales Analysis Some common Day today things in Golden Ratio . Principles of Design Proportions & Scales Analysis Some common Day today things in Golden Ratio . Principles of Design Proportions & Scales Analysis Some common Day today things in Golden Ratio .