Pet Care in Peru

PET CARE IN PERUEuromonitor International November 2013 ......................................................................................................................... 1 Cat Population Continues To Increase ........................................................ 13 Forecast Sales of Pet Food by Category: % Volume Growth 20132018 ...................................................... 7 Sales of Pet Food by Category: % Volume Growth 2008-2013 ..................................................................................................................................................................................................................................... 6 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Summary 1 Pet Populations 2008-2013 ................................................... 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012 .............................. 13 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018 ................................................................................. 13 Forecast Sales of Pet Care by Category: Value 2013-2018 ................................................................................................................................. 5 Definitions..................................................................................... 7 NBO Company Shares of Pet Food: % Value 2008-2012 ............................................. 8 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012 ...................................... 3 the Resilience of Other Grocery Retailers ........................... 14 Research Sources ......................................................................... 2 Local Companies Continue Dominating Pet Food in Peru .......................... 3 Wet Pet Food Continues To Attract More Consumers ......................... 4 Increasing Demand for Pet Services ................................................................................................................................................................................................................................................ 7 Sales of Pet Care by Category: % Value Growth 2008-2013 .... 1 Other Grocery Retailers Remains the Leading Distribution Channel ................. 9 Distribution of Pet Care by Format and Category: % Value 2012 ... 1 Pet Care Posts Strong Rate of Growth ....................... 6 Sales of Pet Care by Category: Value 2008-2013 ........................... 9 Distribution of Pet Care by Format: % Value 2008-2013 ....................................................................................... 14 Market Data ............. 1 Local Companies Dominate Sales ...................................................................................... 7 LBN Brand Shares of Pet Food: % Value 2009-2012............................................................................... 6 Market Indicators ..................... 12 Forecast Sales of Pet Food by Category: Volume 2013-2018 ........................................................................................................................................................................................................................................... 6 Sources .................................................................................................................... 14 © Euromonitor International ......................... 6 Sales of Pet Food by Category: Volume 2008-2013 ............PET CARE IN PERU Passport I LIST OF CONTENTS AND TABLES Executive Summary ................................ 2 Pet Pampering Continues To Drive Growth ... 1 Bright Outlook for Pet Care ...................... 11 Distribution of Dog and Cat Food by Format and Category: % Value 2013 ................................................ 1 Key Trends and Developments ...................... 10 Distribution of Dog and Cat Food by Format: % Value 2008-2013 ............... as well as the higher disposable incomes of consumers. manufacturers are expected to focus on developing more products with added-value ingredients. Nevertheless. other grocery retailers carry a wide range of economy and mid-priced brands and the outlets are favoured due to their proximity to consumers’ households. appealing to a large consumer base. they are increasingly opting for cats as pets as they satisfy the need for companionship but they require less care than a dog. which makes them affordable to a large consumer base. Cat Population Continues To Increase Given the fact that more Peruvians from urban areas are living in small living units and leading busy lifestyles. In addition. Their strong penetration is explained by the availability of products in loose format. In addition. they periodically engage in product innovation in order to appeal to more demanding consumers that are looking for products that provided added-value benefits for their pets. Finally. Bright Outlook for Pet Care Pet care in Peru is expected to expand at strong rates of growth over the forecast period. increasing disposable incomes and busier lifestyles. the latter being the most important distribution channel for pet care. The main growth drivers will be the increasing demand for packaged food from all socioeconomic groups due to the rising awareness of these products’ nutritional benefits for pets. As a result. © Euromonitor International . Their advantageous positions are explained by the fact that they provide several economy and mid-priced brands within pet food. they rely on excellent distribution networks that guarantees their presence both within traditional and modern grocery retailers. driven by the trend towards pet pampering. pet healthcare and other pet products. Other Grocery Retailers Remains the Leading Distribution Channel Other grocery retailers. such as cat litter. constituted the most popular channel for dog and cat food in Peru in 2012. supporting their brands with marketing campaigns and improving their distribution networks.PET CARE IN PERU Passport 1 PET CARE IN PERU EXECUTIVE SUMMARY Pet Care Posts Strong Rate of Growth Pet care in Peru registered strong growth rates in 2012. Manufacturers offering food and products oriented towards cats are benefiting from this trend and are seizing the opportunity to expand their sales by increasing their products’ availability and more frequently engaging in product development. Local Companies Dominate Sales Rinti and Alicorp continued to lead pet care in Peru in 2012. represented by market stalls. as all the categories were still underdeveloped at the end of the review period. In response. Consumers are progressively seeking to provide the best nutrition and care to their pets in order to improve their wellbeing and extend their lifespan. international companies accounted for an important share of sales thanks to supporting their brands with advertising. frequently engaging in innovation and by offering almost all the premium products available in Peru. consumers are increasingly purchasing pet food with added-value ingredients and there was increased demand for other products. While in the past. In turn. with consumers spending more on nutrition. as these two groups strongly value the company provided by pets. the number of veterinary clinics continues to increase within the main cities of the country. The trend is supported by the increasing number of singles living by themselves and by couples who choose to delay having children. which used to be only purchased by upmarket consumers. Current impact The trend towards pet pampering is clearly seen in Peru. In turn. Marketing campaigns are also reflecting the trend towards pet humanisation. which are progressively attracting a wider consumer base and gaining penetration into modern grocery retailers. these products were mostly found within veterinary clinics and pet shops. In order to benefit from this trend. Future impact Value sales of pet care are expected to grow at a constant CAGR of 10% over the forecast period. manufacturers are expected to improve their distribution. owners refer to their pets as their children.PET CARE IN PERU Passport 2 KEY TRENDS AND DEVELOPMENTS Pet Pampering Continues To Drive Growth According to industry sources. For instance. international brands. This position has resulted in expenditure on pet products continuing to rise. Furthermore. pet products will also benefit from pet © Euromonitor International . is gradually attracting some middle-income pet owners into searching for the best nutrition for their pets. For instance. pet owners are more willing to spend money on pet grooming and veterinary care. while in the past. in order to improve their pets’ well -being. Moreover. such as their age group. Within dog and cat food. as well as the rising disposable incomes of Peruvian consumers. breed or lifestyle. while others are expected to trade up to added-value brands that offer products for dogs or cats according to their pets’ age. in more recent times. Peruvians are increasingly treating their pets as part of the family. increase targeting of specific consumer groups and increase their investments in marketing campaigns. particularly for those that have specific ailments. the desire to pamper pets also manifests itself in increasing expenditure on pet products. healthcare and other type of products and services for their pets. In response. In addition. such as Master Dog. premium dry food. as well as providing them with additional pet products and services. Outlook The trend towards pampering pets is expected to continue developing in Peru. it is observed that low-income consumers who own a pet are gradually incorporating buying dry pet food in loose format into their daily budgets. in order to take better care of their pets’ nutrition. with all socioeconomic groups increasing their expenditure – according to their budget restraints – in order to improve their pets’ diets. helped by the trend towards pampering pets. middle-income consumers are increasingly demanding dry food with functional properties and they are targeting specific features of their pets. with the latest TV advertisement for the product highlighting the emotional connection between dogs and their owners and stressing the idea that owners should provide the best nutrition to these “family members”. some consumers are expected to increase their frequency of purchases of such products. rather than animals. This trend has a very strong impact on dry dog and dry cat food. with the potential to grow for both pet food and pet products. as they remain underdeveloped in the country. breed and lifestyle. dogs were purchased to deter burglars and cats were used to control rodents. combined accounting for a 53% value share of pet food in 2012. Moreover. In turn. brands such as Hill’s. multinationals dominate premium pet food and maintain an important share within mid-priced pet food. Although some local companies could strengthen their efforts to better position their premium brands. as well as budgets. are more often the subject of marketing activities. it is estimated that competition between local companies and multinationals will become more intense. in an effort to better compete with multinationals. In turn. In turn. represented by market stalls. carrying a wide range of economy and mid-priced brands and their excellent distribution networks that ensure their products’ availability within traditional and modern grocery retailers. especially in the case of dry pet food for both dogs and cats. affordable prices. Local Companies Continue Dominating Pet Food in Peru Pet food in Peru is led by local companies. manufacturers of both local and international brands continuously improve their distribution networks to appeal to a larger consumer base. lifestyle and breed.PET CARE IN PERU Passport 3 pampering and it is expected that players involved in such products will extend their portfolios and provide a wider range of packaging sizes and formats to cater to different consumer preferences. in order to benefit from the pet pampering trend. These two companies benefit from the perceived good quality of their products. In addition. Moreover. These types of outlets basically focus on the sale of pet food and are favoured by © Euromonitor International . manufacturers are expected to continue supporting their brands and new product developments with marketing campaigns that focus on the close relationship between pets and their owners. Furthermore. accounted for a 62% value share of pet care in 2012. the core consumer groups for these players will continue to be purchasers of economy and mid-priced pet food. such as in-store promotions and TV advertisements in order to have a closer relationship with their customers. Rinti and Alicorp. Outlook Over the forecast period. the Resilience of Other Grocery Retailers Other grocery retailers. both local and international brand manufacturers are expected to launch products with characteristics that meet this growing demand. with the two most important Peruvian companies. In response. In addition. further segmenting the industry to appeal to consumers looking for products that better suit the needs of their pets in terms of age. multinational brands. Royal Canin and Eukanuba will continue to benefit from their excellent worldwide reputation. which carry higher unit prices. Future impact Multinational companies are expected to remain as leaders in premium dog and cat food over the forecast period as they have the financial resources to invest in developing products with high added value. as middle-income consumers increase their demand for added-value pet food. local companies are engaging with more frequency in product development. local companies are expected to improve their production processes in order to reduce costs and therefore continue to offer more attractive prices than those of multinationals. Current impact In order to maintain their privileged positions in Peruvian sales. local companies focus on maintaining attractive prices within every price group in which they compete. local companies are expected to increasingly focus on specific consumer groups and maintaining competitive prices to attract even more consumers to their products. because it is perceived as a treat. benefiting from lower unit prices of loose dry dog food and dry cat food. Nestlé Perú and Master Foods Perú. in order to cater to a wider consumer base. leading manufacturers. offering a wide range of brands and periodical discounts offered on bulk sales. Current impact In response to growing demand. cheaper prices than modern grocery retailers. wet pet food benefits from the trend of pampering pets. Moreover. In response. as this packaging format appeals to consumers due to its practicality. Wet Pet Food Continues To Attract More Consumers Over the review period. their practicality.PET CARE IN PERU Passport 4 their proximity to consumer households. Despite this. While it is expected that supermarkets and hypermarkets will continue to gain share due to the reasons given above. such as Rinti. manufacturers of leading local and international brands are focusing on improving their presence in this distribution channel and generally introducing their new product developments both within traditional and modern grocery retailers. © Euromonitor International . thanks to the increasing number of this type of outlets offering pet food. light weight and ability to reseal. as well as the sale of food in loose format. supermarkets and hypermarkets may concentrate on in-store promotions to try to attract consumers with offers on pet products to increase their pet care product sales. the value share of other grocery retailers will only slightly decrease. in-store promotions have been periodically run in supermarkets and hypermarkets to increase product awareness. These types of products still had low sales penetration in Peru at the end of the review period and therefore have plenty of space to develop at fast rates. have increased the availability of their brands both within modern and traditional grocery retailers. Outlook Other grocery retailers is expected to continue representing the largest proportion of sales of pet care in Peru. In addition. the increasing purchasing powers of consumers will allow some to increase their frequency of purchases. which allows consumers within every socioeconomic group to afford these products. Future impact Other grocery retailers is expected to remain the leading distribution channel for pet care products in Peru. and the offer of formal credit and discounts when using store credit cards. value sales of wet dog food and wet cat food saw volume growth at CAGRs of 20% and 10% respectively. Moreover. other grocery retailers have increased the variety of brands they carry and are focusing on maintaining affordable prices that are noticeably lower than those offered by supermarkets and hypermarkets. supermarkets and hypermarkets are gradually increasing their value shares thanks to their expansion throughout the country. it is expected that supermarkets and hypermarkets will gradually gain value share over the forecast period thanks to their wide range of pet care products. the company is progressively attracting more consumers due in part to offering wet dog food and wet cat food in stand-up pouches. In the particular case of Master Foods Perú. In response to the strong competition from modern grocery retailers. Current impact Given the strong penetration achieved by other grocery retailers. Nevertheless. it is expected that more promotions and discounts will be available in order to encourage middle-income consumers to take up these services for their pets. Future impact It is expected that the leading players will gradually invest in developing a wider variety of flavours available in different packaging formats and sizes in order to appeal to the requirements and budgets of different types of consumers. grooming. with an inflation rate of below 3%. The rising disposable incomes of Peruvian consumers will allow some of them to gain access to this type of food for their pets. competitors of Master Foods Perú are expected to begin to offer their wet pet food in pouch format to benefit from the rising interest in this packaging. and therefore had a modest impact on retail pet care sales. Outlook Given the fact that the Peruvian economy is expected to continue growing at a healthy rate during the forecast period. as consumers will enjoy increasing disposable incomes and seeing their pets as extensions of their family. Peru registered real GDP growth of 6%. pet services were still in their early stages. pet hotels are increasing their awareness amongst consumers. as they constitute a practical solution when owners go on trips away. lifestyles or ailments of dogs and cats could be intensified in an effort to bring innovation to these categories and raise brand awareness. In addition. On the one hand.PET CARE IN PERU Passport 5 Outlook Wet dog and cat food is expected to register a 12% volume CAGR during the forecast period. Current impact At the end of the review period. will be driven to provide better care for them. as generally these types of products are found within veterinary clinics and are recommended by veterinarians. the already-existing targeting of products according to age group. As a result. the demand for grooming services for dogs and cats. such as shampoos. such as veterinary consultations. there is expected to be plenty of leeway for consumers to increase their expenditure on their pets. Premium pet food and other pet products are two areas of pet care expected to be positively impacted. dog training and dog walking. In addition. periodical veterinary care and dog walking will continue to increase and be adopted by more middleincome Peruvians over the forecast period. both on products and services that can provide their pets with a better quality of life. In addition. the fact that Peruvians are taking their pets more often for veterinary consultations is having a positive impact on sales of premium food as well as pet products. Future impact Companies offering pet services are expected to continue expanding in the various districts of Lima as well as in the wealthiest cities of the provinces. The increasing disposable incomes of Peruvians coupled with the trend towards pampering pets boosted the development of different types of pet services. On the other hand. Moreover. © Euromonitor International . Increasing Demand for Pet Services According to the Ministry of Economy and Finance in 2012. the rise in demand for pet grooming poses an important threat to the growth of pet care accessories. in order to benefit from the trend towards pet pampering. 7 103.0 2010 3.938. it is possible to find products ranging from artisanal bread and fresh food to beverages.385.6 3. grocery-based outlets to much smaller sweets and drinks outlets to hardware stores.8 9. In all cities and every town in Peru.5 933. In addition.482.8 815. trade interviews. Bandido. specific classification for a bodega.2 2012 3.8 22.6 24.4 314.260. They can be very different and distinct from one another. Examples of key brands in each price platform in Peru are as follows:  Premium: Hill´s Science Diet.4 335.838. MARKET INDICATORS Table 1 '000s of animals 2008 Dog Population Cat Population Bird Population Fish Population Small Mammal Population Reptile Population Source: Pet Populations 2008-2013 2009 3.621.0 2011 3. trade sources © Euromonitor International .3 Euromonitor International from official statistics. therefore.426.9 874. store checks. Eukanuba.5 302.1 99. Mimaskot.4 821.0 96.014.6 9.7 2013 40.133.178. these retail outlets have an extremely wide geographic coverage.7 280.2 324. Bodegas are independent.607.8 847.016.0 2010 26.1 628.686.4 718. Thor Explanations of words and/or terminology used in this report are as follows:  Bodegas: Local grocery stores or corner shops in Peru.2 1.2 23.1 9. There is no single.PET CARE IN PERU Passport 6 DEFINITIONS Dog and cat food sales are further broken down by product type (wet/dry) and price platform.0 9.1 1. coming in a range of sizes and serving a range of purposes – from larger.1 27.9 735.3 927. In them.518.786.2 107.3 9. cosmetics and toiletry products.1 Euromonitor International from official statistics MARKET DATA Table 2 Tonnes 2008 Dog and Cat Food Other Pet Food Pet Food Source: Sales of Pet Food by Category: Volume 2008-2013 2009 24. south and east districts.5 110. it was estimated that there were approximately 176. trade associations. Lima.6 903. Royal Canin  Mid-priced: Ricocat.4 2012 35.081.3 41. In 2012.4 9.008.0 1.519.5 1. company research.100 bodegas throughout the country.7 754. trade press.146.4 793.4 2013 3.8 92.5 291.5 958.496. Purina Dog Chow  Economy: Ricocan clásico.2 36. a bodega can be found within a few streets of wherever a person is located.071. typically small family businesses with a wide range of products.0 2011 30.5 31. namely the north.3 775.336. Concentration was highest in the more densely-populated areas of the capital. they are popular among – and adapt themselves to – all socio-economic groups. 1 0.7 271.4 224.2 Euromonitor International from official statistics.4 133.2 0.7 9.8 14.1 13.1 0.7 0. trade associations.9 6.3 163.8 0.1 2011 35.9 16. store checks.4 9.1 Rinti SA Alicorp SAA Nestlé Perú SA Master Foods Perú Srl Inversiones © Euromonitor International .1 25.3 12.1 39.2 0.1 2010 35.5 106.3 0. trade interviews.6 15.7 15.5 16.8 10.7 6.6 223.0 15.6 2008/13 Total 114.0 8.6 13.3 126.0 15.1 0.0 1.4 106.1 2010 168.1 0. trade interviews.7 38. store checks.5 36.9 0.3 0.7 3.0 312. trade sources Table 6 % retail value rsp Company NBO Company Shares of Pet Food: % Value 2008-2012 2008 36.1 0. trade press.1 2012 37.1 103.2 3. trade press.1 2008/13 Total 78.7 15.6 15.1 164.7 0.0 5.4 10.2 0.6 150.0 2.3 16.1 1.5 7.7 12.PET CARE IN PERU Passport 7 Table 3 PEN million Sales of Pet Care by Category: Value 2008-2013 2008 Dog and Cat Food Other Pet Food Pet Food Cat Litter Pet Healthcare Pet Dietary Supplements Other Pet Products Pet Products Pet Care Source: 2009 144.6 1.4 3.7 13. trade sources Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013 % current value growth 2012/13 Dog and Cat Food Other Pet Food Pet Food Cat Litter Pet Healthcare Pet Dietary Supplements Other Pet Products Pet Products Pet Care Source: 2008-13 CAGR 16.7 15.2 12.4 Euromonitor International from official statistics.2 8.0 151.0 1.1 0.4 3.4 19.2 2013 287.4 1.4 23.3 10.6 17.0 21.0 1.1 65.9 21.0 1.9 3. company research.2 13.0 2009 35.0 3.3 187.5 6. trade associations.7 269.0 48.2 188. company research.3 0. company research.4 14.7 18.6 77.7 Euromonitor International from official statistics.8 16.5 20. trade press. trade associations.3 15.0 310.1 0. trade interviews.5 2012 247.9 2011 202.2 0.4 0. store checks.0 0.7 0. trade sources Table 4 % volume growth Sales of Pet Food by Category: % Volume Growth 2008-2013 2012/13 Dog and Cat Food Other Pet Food Pet Food Source: 2008-13 CAGR 12.0 1.0 10. 1 11.9 1.3 3.2 2.2 3.2 10.1 10.7 2.5 0.0 1. company research.7 0.7 2.1 1.5 1.1 1.9 1.2 1.9 1.7 1.7 1.6 7.7 0.8 2.0 2.8 2.9 1.0 Mimaskot Ricocat Nutrición Completa Ricocan Cordero y Cereales Ricocan Multisabores Pedigree Purina Dog Chow Purina Friskies Nutrican Ricocan clásico Whiskas Ricocan Nutrafin Supercan Hill's Science Diet Purina Cat Chow Nutram Dog Sera Nutri Pets Eukanuba Royal Canin Hill's Prescription Diet Purina Pro Plan Purina Gourmet Bandido Canbo Rico Crack Thor Supercat Others Total Source: Euromonitor International from official statistics.6 1.1 7.3 0.0 0.4 0.0 1.2 9.3 1.6 7.8 1.0 1. trade interviews.3 3.4 1.0 1.1 1.0 1.3 1.4 1.9 1.9 1. store checks.8 9.8 3.4 0.6 6.4 0.1 1.5 3.1 1.5 0.0 2.8 100.6 1.5 1.9 1.5 8. trade interviews.1 2.6 9.6 3.PET CARE IN PERU Passport 8 Veterinarias SA Acuario Real SRL Hallmark SA Sera Perú SAC Zapata Llona Rocio Vetpharma Perú EIRL Bang SA Others Total Source: 3.5 9.0 1.7 1.5 9. trade sources Table 8 % retail value rsp NBO Company Shares of Dog and Cat Food: % Value 2008-2012 © Euromonitor International .8 0.5 1.0 2012 12.9 7.2 0.4 3.2 9.5 3.3 2.8 0.5 3.8 2.2 3.5 0.2 2.0 2.3 3.3 1.8 2.4 2.9 1. trade press.1 9.7 1.1 2.0 9.3 1.8 1.2 11.4 7.8 2.2 0.2 100. trade sources Table 7 % retail value rsp Brand LBN Brand Shares of Pet Food: % Value 2009-2012 Company Alicorp SAA Rinti SA Rinti SA Rinti SA Master Foods Perú Srl Nestlé Perú SA Nestlé Perú SA Alicorp SAA Rinti SA Master Foods Perú Srl Rinti SA Acuario Real SRL Rinti SA Inversiones Veterinarias SA Nestlé Perú SA Hallmark SA Sera Perú SAC Zapata Llona Rocio Vetpharma Perú EIRL Bang SA Inversiones Veterinarias SA Nestlé Perú SA Nestlé Perú SA Rinti SA Rinti SA Rinti SA Rinti SA Rinti SA 2009 12.6 2.7 0.3 2.3 2.2 1.2 11. trade press.4 1.3 0.1 1.1 1.4 1.5 1.2 2.4 2.2 1.7 100.3 0.4 100.3 0.2 3.0 3.6 5.5 3.0 3.3 1.7 1.4 1. trade associations.6 100.0 2010 12.6 100.9 0.1 10. company research.1 1.6 2.7 7.0 Euromonitor International from official statistics.0 3.6 8.4 2.7 1.6 100.6 2.3 0.3 10.8 100.4 2.0 6.2 7.3 8.2 1.4 2.2 0.0 2.1 2. trade associations. store checks.0 2011 12.1 0.0 100.1 7. 5 2.2 1.5 1.3 11.0 2012 40.0 2.4 7.5 2.6 3. company research.7 10.7 15.5 3.3 3. trade sources Table 9 % retail value rsp Brand LBN Brand Shares of Dog and Cat Food: % Value 2009-2012 Company Alicorp SAA Rinti SA Rinti SA Rinti SA Master Foods Perú Srl Nestlé Perú SA Nestlé Perú SA Alicorp SAA Rinti SA Master Foods Perú Srl Rinti SA Rinti SA Inversiones Veterinarias SA Nestlé Perú SA Hallmark SA Vetpharma Perú EIRL Bang SA Inversiones Veterinarias SA Nestlé Perú SA Nestlé Perú SA Rinti SA Rinti SA Rinti SA Rinti SA Rinti SA Nestlé Perú SA 2009 13.6 11.5 0.5 11.3 0. trade sources Table 10 Distribution of Pet Care by Format: % Value 2008-2013 © Euromonitor International .1 7. trade press.9 1.3 7.7 9.5 0.1 2.3 1.8 0.7 3.4 1.2 7.8 0.5 100.1 3.6 100.0 2009 40.6 10.7 100.6 10.2 17.5 0.PET CARE IN PERU Passport 9 Company Rinti SA Alicorp SAA Nestlé Perú SA Master Foods Perú Srl Inversiones Veterinarias SA Hallmark SA Vetpharma Perú EIRL Bang SA Others Total Source: 2008 40.3 8.4 8.9 3.5 1.4 7.1 1. store checks.6 4.6 6.0 0.4 2.3 2.3 2.6 1.3 1.2 15.0 Mimaskot Ricocat Nutrición Completa Ricocan Cordero y Cereales Ricocan Multisabores Pedigree Purina Dog Chow Purina Friskies Nutrican Ricocan clásico Whiskas Ricocan Supercan Hill's Science Diet Purina Cat Chow Nutram Dog Eukanuba Royal Canin Hill's Prescription Diet Purina Pro Plan Purina Gourmet Bandido Canbo Rico Crack Thor Supercat Purina Beneful Others Total Source: Euromonitor International from official statistics.5 1.0 10.0 2.5 2.3 0. company research.0 3.5 10.6 2.1 3.1 0.2 0.6 3.5 1. trade interviews.0 10.0 2.6 3.3 17.0 1.4 1.0 2011 39.3 7.3 9.2 7.8 3.5 17. trade associations.4 2.6 1.6 2.2 1.4 1.9 2.7 0.7 2.9 100.0 17.1 0.1 7.0 2010 13.0 2010 39.7 4. trade press.8 0.2 11.1 8.4 1.4 1.2 1.0 4.1 1.5 3.0 2011 13.1 1.5 1.8 8.6 2.8 6.4 2.4 9.3 0.1 1.9 16.8 0.3 8.6 2.9 2.3 0.1 1.3 2.2 9.3 1.2 7.5 0.8 8.3 3.8 3.9 2.3 0.5 2. trade associations.4 0.6 3.1 1.7 100.0 Euromonitor International from official statistics.0 100. trade interviews.9 2.4 9.0 2.3 0.0 2012 13.1 1.5 14.5 0.6 14.0 1.4 1.7 100.1 1.7 11. store checks.1 1.3 0.3 100.3 1.7 8.5 15.9 3.4 100. 0 2012 91.7 13.2 24.2 87.1 63.7 13.Grocery Retailers --.0 Euromonitor International from official statistics.Forecourt Retailers --.3 100.Warehouse Clubs --.3 62.2 87.8 8.Health and Beauty Specialist Retailers --.4 100.3 25.9 10.8 100. trade press.0 2010 91.9 0.0 0.0 12.Pet shops --.9 3.Independent Small Grocers --.2 13.8 61.4 8.9 3.9 0.Hypermarkets --.2 61.Variety Stores --.8 24.0 8.7 100.Mass Merchandisers --.0 0.7 23.Direct Selling .9 63.Pet superstores --.Department Stores --.6 61. trade sources Table 11 % retail value rsp Distribution of Pet Care by Format and Category: % Value 2012 PF PP © Euromonitor International .8 100.Chemists/Pharmacies --.9 3.8 12.0 3. trade associations.4 11.Mixed Retailers --.Traditional Grocery Retailers --. store checks.Beauty Specialist Retailers --.2 4.0 8.2 26.3 87.Other Healthcare Specialist Retailers --.0 0.0 8.Internet Retailing Non-retail channels .0 8.9 3.2 87.3 13.6 3.7 11.8 8.0 0.Supermarkets --.6 63.0 91.0 61.9 0.Home Improvement and Garden Centres --.0 4.Non-Grocery Retailers --.9 3.5 3.Home and Garden Specialist Retailers --.PET CARE IN PERU Passport 10 % retail value rsp 2008 Store-Based Retailing .Modern Grocery Retailers --.0 8.0 0.Parapharmacies/ Drugstores --.6 87.Other Non-Grocery Retailers Non-Store Retailing .Discounters --.6 62.9 0.0 62.9 11.0 0.3 8.Veterinary clinics Total Source: 2009 91.Furniture and Homewares Stores --.8 8.5 62.0 2011 91.9 63.7 8. trade interviews.7 87. company research.0 0.0 2013 91.Homeshopping .9 0.8 100.0 14.3 25.6 3.9 3.Other Grocery Retailers .Convenience Stores --.1 11.0 8. 4 88.0 0.0 26.Grocery Retailers --.8 61.Other Grocery Retailers 91.2 2009 92.6 12.0 0.6 8.9 88.0 0.Supermarkets --.8 0.5 12.0 0.0 0.0 0.0 61.0 0.Hypermarkets --.3 0.0 0.1 2013 91.0 0.0 66. trade sources PF = Pet food.0 2010 91.0 12.6 25.4 61.0 0.0 14.0 0.8 2011 91.0 0.8 60.8 © Euromonitor International .0 0.0 26.0 0.0 Euromonitor International from official statistics. trade press.Modern Grocery Retailers --.0 0.5 87.0 0.0 88.0 0.0 26.Traditional Grocery Retailers --. trade interviews.6 17.0 0.0 0.0 0.0 0.0 0.0 18.2 61.0 0. PP = Pet products Table 12 % retail value rsp Distribution of Dog and Cat Food by Format: % Value 2008-2013 2008 Store-Based Retailing .9 33.0 11.Forecourt Retailers --.5 26.0 0.Independent Small Grocers --.0 0.6 14.8 14.0 0.0 0.0 61.4 88. trade associations.0 0.8 0.2 12.0 0.0 0.5 88.4 15.4 2012 91.0 14.0 0.0 0.0 0.4 13.4 87.0 3.3 14.5 0.0 8.0 0. store checks. company research.7 63.0 0.2 14.9 14.Convenience Stores --.0 17.8 25.9 27.0 0.1 51.Discounters --.0 61.0 33.6 100.3 34.2 63.7 11.5 3.0 0.9 0.9 100.1 14.4 12.0 0.0 63.5 60.PET CARE IN PERU Passport 11 Store-Based Retailing Grocery Retailers Modern Grocery Retailers Convenience Stores Discounters Forecourt Retailers Hypermarkets Supermarkets Traditional Grocery Retailers Independent Small Grocers Other Grocery Retailers Non-Grocery Retailers Pet superstores Pet shops Health and Beauty Specialist Retailers Beauty Specialist Retailers Chemists/Pharmacies Parapharmacies/Drugstores Other Healthcare Specialist Retailers Home and Garden Specialist Retailers Home Improvement and Garden Centres Furniture and Homewares Stores Mixed Retailers Department Stores Mass Merchandisers Variety Stores Warehouse Clubs Other Non-Grocery Retailers Non-Store Retailing Direct Selling Homeshopping Internet Retailing Non-retail channels Veterinary clinics Total Source: Key: 91.0 0.9 0.9 63.0 0.1 61.4 61. 0 0.Furniture and Homewares Stores --.0 8.0 0.4 59.4 3.0 0. trade sources Table 13 % retail value rsp Distribution of Dog and Cat Food by Format and Category: % Value 2013 CF Store-Based Retailing Grocery Retailers Modern Grocery Retailers Convenience Stores Discounters Forecourt Retailers Hypermarkets Supermarkets Traditional Grocery Retailers Independent Small Grocers Other Grocery Retailers Non-Grocery Retailers Pet superstores Pet shops Health and Beauty Specialist Retailers Beauty Specialist Retailers Chemists/Pharmacies Parapharmacies/Drugstores Other Healthcare Specialist Retailers 91.5 100.3 0.0 61.0 88.0 0.0 0.1 0.0 DF 91.0 0.4 0.0 3.6 3.0 8.6 87.0 Euromonitor International from official statistics.3 12.0 0.Homeshopping .Chemists/Pharmacies --.6 100.0 0.1 0.0 14. trade associations.0 28.2 0.Warehouse Clubs --.Home and Garden Specialist Retailers --.0 0.6 8.9 0.0 0.Mixed Retailers --.Parapharmacies/ Drugstores --.0 0.0 8.Pet superstores --.9 3.Direct Selling .0 8.0 0.1 100.0 3.0 100.5 61.Other Non-Grocery Retailers Non-Store Retailing .0 0.0 0.Non-Grocery Retailers --.Internet Retailing Non-retail channels .0 3.0 0.0 3.PET CARE IN PERU Passport 12 .0 0.Pet shops --.1 8.7 0.Veterinary clinics Total Source: 3.0 3.0 59.0 15.0 © Euromonitor International .0 3.4 3.6 100.Department Stores --.0 8.9 26.5 3. company research.0 0.5 0.Health and Beauty Specialist Retailers --. trade press.Beauty Specialist Retailers --.7 0.6 12.0 3.0 0.Mass Merchandisers --.Home Improvement and Garden Centres --. trade interviews.3 3.6 8. store checks.0 0.0 3.2 3.9 0.Other Healthcare Specialist Retailers --.4 0.0 8.5 100.6 0.5 8.Variety Stores --.0 8.0 0.5 8. 2 2017 58.212.7 0.0 0.4 0.0 0.081.8 3.0 2.0 0.3 0.0 9.9 417.4 378.5 2013/18 Total 57.5 933.0 310.4 0.9 27.0 0.0 0.293.0 Euromonitor International from official statistics.0 0.1 0.3 345.1 0.0 3. company research.5 0.0 0.9 1.3 0.014.4 Euromonitor International from trade associations.9 0.1 414.8 0.326.0 0.5 25.0 9.806.6 493.0 0.9 451.6 380.2 0.4 18. company research.4 1.6 2018 462.0 489.5 3.4 3.2 454. trade press.0 0.0 0.6 64.5 2018 63.0 2.0 312.0 2017 425. store checks.8 Euromonitor International from trade associations. trade interviews.6 2015 48.036. trade associations.4 287.9 25.8 2016 53.6 59.3 41.5 1.7 2015 353. trade sources Table 16 % volume growth Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018 2017/18 Dog and Cat Food Other Pet Food 8.0 0.0 0. DF = Dog food Table 14 Tonnes Forecast Sales of Pet Food by Category: Volume 2013-2018 2013 Dog and Cat Food Other Pet Food Pet Food Source: 2014 44.0 0.4 8.0 3. trade sources CF = Cat food.457.8 1.0 0.0 0.4 1.0 2. trade press.0 0.6 49.4 100.806.2 1.5 45.7 2016 388.0 0.285.PET CARE IN PERU Passport 13 Home and Garden Specialist Retailers Home Improvement and Garden Centres Furniture and Homewares Stores Mixed Retailers Department Stores Mass Merchandisers Variety Stores Warehouse Clubs Other Non-Grocery Retailers Non-Store Retailing Direct Selling Homeshopping Internet Retailing Non-retail channels Veterinary clinics Total Source: Key: 0.1 0. trade interviews.1 40.9 © Euromonitor International .1 2.000.4 23.7 24.4 2.1 0.0 0.420.109.0 2.7 23.083. trade interviews.0 0.0 2.1 0.1 967. trade press.3 0. company research.1 0.1 0.0 0.0 0.6 343. trade sources Table 15 PEN million Forecast Sales of Pet Care by Category: Value 2013-2018 2013 Dog and Cat Food Other Pet Food Pet Food Cat Litter Pet Healthcare Pet Dietary Supplements Other Pet Products Pet Products Pet Care Source: 2014 319.0 0.3 0.5 54.0 0.0 8.072.193.0 0.0 100.4 2013-18 CAGR 9. 3 9.8 86.5 Euromonitor International from trade associations.0 9.9 10.0 3.6 57. company research.0 32. trade press.4 57. company research.PET CARE IN PERU Passport 14 Pet Food Source: 8.5 70.6 Euromonitor International from trade associations.8 11.3 76.3 26.0 17.3 9.4 56.6 13. trade sources SOURCES Sources used during research include the following: Summary 1 Trade Press Research Sources Andina de Noticias El Comercio Gestion La Republica Semana Economica Source: Euromonitor International © Euromonitor International . trade press.2 5. trade sources Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018 % constant value growth 2013-18 CAGR Dog and Cat Food Other Pet Food Pet Food Cat Litter Pet Healthcare Pet Dietary Supplements Other Pet Products Pet Products Pet Care Source: 2013/18 TOTAL 61.8 4. trade interviews. trade interviews.2 12.