Organisation Study Report on Star PVC pipes & fittingsREPORT Organisation Study Report on Star PVC pipes & Fittings Conducted At STAR PVC PIPES Submitted by VISHWAJEET 14MB1402 In partial fulfillment of the requirement For award Of PG DEGREE IN Master’s In Business Administration <JANUARY> <2015> ISBR Business School Organisation Study Report on Star PVC pipes & fittings Declaration I VISHWAJEET, Roll no 14MB1402, student of MBA, ISBR Business School, Bangalore hereby declare that the research project report on “ ………..”, is an original and authenticated work done by me. I further declare that it has not been submitted elsewhere by any other person in any of the University for the Award of any degree or diploma. Date: VISHWAJEET ISBR Business School Organisation Study Report on Star PVC pipes & fittings Acknowledgement First of all I wish to express my deep gratitude and thanks to God who helped us in completing the organization study successfully. I shall remain grateful to Mr. Naveen Prasath, Faculty, MBA Department, ISBR for his amble guidance and encouragement for completing the organization study. I am also extremely grateful to faculty member for their valuable suggestions and advice regarding this work. I express my sincere thanks to all the staff of ISBR for their co-operation during my study in the company. Last but not least I thank my parents and for all their moral support and help, they had given to me. ISBR Business School Organisation Study Report on Star PVC pipes & fittings CONTENTS CHAPTER CONTENTS PAGE NO EXECUTIVE SUMMARY 2 Chapter I INTRODUCTION 3 1.1 Industry Profile 4 1.2 Company Profile 5 Chapter II STRUCTURE OF THE ORGANISATION 11 2.1 Organizational Structure 12 2.2 Organizational Chart 12 2.3 Organizational Outlook 13 2.4 Duties and Responsibilities of Dept. Heads 13 FUNCTIONAL DEPARTMENTS 16 3.1 Finance Department 17 3.2 Accounts Department 18 3.3 Marketing Department 18 3.4 Human Resource Department 26 3.5 Production Department 27 3.6 Purchase Department 29 3.7 Systems Department 31 Chapter IV PORTERS FIVE FORCES MODEL 32 Chapter V SWOT ANALYSIS 40 Chapter VI FINDINGS AND SUGGESTIONS 43 Chapter VII CONCLUSION 45 Chapter VIII BIBILIOGRAPHY 47 Chapter III ISBR Business School Organisation Study Report on Star PVC pipes & fittings EXECUTIVE SUMMARY The organizational study was conducted at STAR Plastics, Thrissur, Kerala. The objective of the study is To study the organizational structure. To study about the structure and functioning of various departments. To study how the management control various departments for the attainment of the organizational objectives. The organization is into PVC pipes and fittings manufacturing. PVC is an organochlorine, which was first patterned in 1913 by Fritz Klatte. However, its development for hindered by pure PVC’s chemical instability and its low workability. During the 1930’s, German experiments with various stabilizers and softeners lead to the first useable forms of PVC. By the early 1950’s PVC was second only to polythene, as the most important synthetic product in Germany. It is now the single largest use for chlorine today, using about 1/3 of all global production. About 40 million tons of chlorine is produced by the chemical industry every year. PVC development was part of the huge expansion of the chlorine industry after the Second World War. PVC, Dichloro Diphenyl Trichloroethane (DDT) and Chloro FluoroCarbons (CFC’s) are all products of post war boom in the chlorine industry. Currently there are over 11,000 oregano chlorines now in commercial use. Organo chlorines are useful to industry because they tend to be very stable and the resist natural breakdown process. Star Plastics have seven functional departments and it’s the leader in PVC pipes & Fittings in south India. Star Plastics is the first PVC pipe fittings manufacturer in south India to receive ISO 9002 certification. While globalization and economic slowdown in the world markets threw up new challenges the STAR group is busy chalking out plans to translate these challenges in to opportunity. The company is going to make a centralization system of the software network that the progress of work at any levels, at any units, at any centers can be viewed from the corporate office itself. Each and every aspect of the business can be checked from the corporate office.At present company is able to later about 10% of the market requirements. In order to later the complete needs the company is planning to increase the production level to maximum extent possible. The company is planning to increase the present product level of Dubai units. The research and development team of STAR group is engrossed in developing new product for the international markets. ISBR Business School Organisation Study Report on Star PVC pipes & fittings CHAPTER I INTRODUCTION ISBR Business School . The hilly regions of East India or drought prone districts of Rajasthan. have facilitated the plastic processors to build capacities to service both the domestic market and overseas. are synthetic materials that are capable of being formed into usable products by heating. its economic viability. to form in si mplest terms. The potential market has motivated Indian entrepreneurs to acquire technical expertise. Gujarat. The term is derived from the Greek plastic. The agriculturists of Himachal Pradesh insist on plastic pipes for irrigation to their farms. 1957 : poly styrene 1959 : LDPE ISBR Business School . both of which supports the plastic processing sectors. Packing of cement bags. in the modern meaning of the word. its physical strength. The Plastic industry in India has made significant achievements ever since it made a modest but promising start by commencing production of polystyrene in 1957. durable all weather products has meant increasing demand for plastics. and Tamil Nadu demand auto molded tanks in thousands each day. milling. The chronology of manufacture of polymers in India is summarized as under. The wonders of plastics cut across all sectors of society. Phenomenal development in the plastic machinery sector coupled with matching development in petrochemical sectors. molding and similar processes. the end user is demanding plastics instead of conventional jute. its easy process ability and also its attractiveness and durability of all weather conditions. With the globalization of Indian economy and television entering into homes and tiniest villages and communications demand for the materials for suitable functional use more economic packing. Achieve high quality standards and build capacities in various facts of the booming plastic industry.Organisation Study Report on Star PVC pipes & fittings 1. It is a material of choice due to its versatility.1Industry Profile Plastics. because it prevent transits loses and wastages. the floriculturists of Karnataka and Maharashtra cannot thrive without ultraviolet stabilized polythene wide width films for huge tunnels and green polymers consumption and import. plastics can be described as resins in their molded form. called high temperature plastics. Germany etc. the cultural capital of Kerala. which includes polyamides. The development of plastics took place in 1920’s with the introduction of cellulose acetate. The plastic processing sector comprises of over 30000 units involved in producing a variety of items through injections molding. After the demise of Mr. Polyethylene evolved out of the need for a superior insulating material could be used for such applications as radar during World War II.Paul nurtured star plastics into a corporate level. joint ventures. In 1983.P. polyvinylchloride and nylon.UK. polyether siphoned etc. The capacities built in most of this industry coupled with inherent capabilities have made us capable of servicing the overseas markets.2Company Profile a) Background of the company: The history of STAR is the history of pipe fittings production in south India.Russia. Honkong. In 1988. P K Paul his eldest son Mr. star became the number one PVC pipe fitting manufacture in south India it has received the best ISI mark for quality. In 1960’s and 1970’s a sub group of plastic family started to emerge . 1. Italy. In 1998 taking advantage of the wings of globalization star started star impex and forayed into the global market. easier across to technology from developed countries etc. The decade of the 1950’s saw the introduction of poly propylene and the development of acetyl and polycarbonate. Bobby Paul took ISBR Business School . Vikas plastics and Star plastics amalgamated to form Star plastics.K. Growth being as the key strategy the visionary Mr.UAE. blow molding. In 1994 star began the production and marketing of flexible hoses under the brand name STAR FLEX.Organisation Study Report on Star PVC pipes & fittings 1961 : PVC 1968 : HDPE 1978 : polypropylene The economic reforms launched in India since 1991. Mullurkara that is 20kms away from Thrissur town. aromatic polyesters. foreign investments. have opened up new vistas to further Indian plastic industry are exported to over 150 countries round the globe with major trading partners being USA. extrusion and calendaring. drainage fittings and PVC pipes. Star Exporters& Fine Polymers. Shine Star. and installation and servicing to bring the customer satisfaction and social responsibilities. A new group venture of star group of companies for the purpose of exporters In the year 2000.Organisation Study Report on Star PVC pipes & fittings the charge of the chariot. star group has steadily developed in to a professionally managed company comprising of 8 manufacturing unit in 3 production centers with a total installed capacity of 3850 meter per annum. Presently it is enjoying the benefits. His brother Mr. sale. It has a32% growth due to the young and dynamic MD’s expansions and growth plans. In August 2001. Star plastic is the market leader in Kerala. The company’s operations include manufacturing of PVC fittings and allied products in clearly defined core business areas at home and overseas.Presently the group consists of various companies like Star Plastics. At the end of current half year a growth rate of 35% when compared with the last year is witnessed. The star group of companies is the single largest plastic industry in private sector over the years. Tamilnadu & the market challenger in Andhra Pradesh and Karnataka. Star plastics are a group of companies with a turnover of 30 crores per annum and with manpower strength of 450 employees including 50 high caliber professionals. In the last one decade unparalleled growth was witnessed in star gr oup of companies to emerge as a leader in the PVC fitting and to diversify into the manufacture of suction hoses. multi-Product Company which has been deeply involved in the manufacture. distribution. Anto Paul also assists in the day to day activities of the company . It is a multi-core. b) Star group of companies: ISBR Business School . constantly motivated by the need to ensure total product satisfacti on. The company increased its production capacity over 50% in just two years incurring huge additional investments. star set up a core team and applied core ISO certification. to take on the challenge of globalization. The company has made its presence significantly in Middle East market having a branch office at Dubai.8divisions and effective centralize support services wholly dedicated to the most existing standards of quality and customer services. Star Flex. star became the first PVC fittings manufactures in south India to receive the IS O 9002 certification. The First PVC pipe fittings manufacturer in south India who is operational and reaching newer heights year after year. it has sailed hitherto and for the future such as S . ISBR Business School .Reliability d) Star which means: Provider of basic requirement of all PVC related fittings. The First PVC pipe fittings manufacturer in south India to have received ISI mark. As on today the above companies are making a combined sales turn over approximately worth of 30 crores per year. This has been started as another manufacturing fitting unit.star plastics. Unstinted and continued supply and service since last 2 decades. It is manufacturing pipe fittings. and within these 21yrs it has grown up as one of the largest pace fittings manufacturing companies in India and its products are approved by these authorities.star flex is totally a new venture. and allied products. Believer and Promoter of quality products than giving simple propaganda. It is also manufacturing pipe fittings.Service T.Organisation Study Report on Star PVC pipes & fittings Star Plastics: . The different units had been given different names in terms of marketing. c) Nature of business carried: STAR – This word is the combination of basic concepts and fundamentals believed by its founder and carried over across the years. Shine Star: -shine star is another unit of star plastic. pipes. which is manufacturing pipe fitting. Star Polymers: -It is the unit of star plastics. the parent company of the group was incorporated in 1983. Star Flex: .Transparency A .Accountability R .star plus is another unit of star plastics. manufacturing flexibl e solution and delivery hoses ranging from ¾ to 4 sizes. Star Plus: . W. S. drainage fittings and PVC pipe. To achieve customer satisfaction is the basic philosophy of the organization. Through our constant Endeavour’s of research and innovation we strive to come up with new products that help architects and builders keep ahead of the times” Mission: . homes etc. domestic plumbing. We aim to make each of our products a paragon of quality and technical excellence. fittings. Star fitting is leading names fittings over all the states. e) Vision. unparalleled growth was witnessed in STAR group of companies to emerge as a leader in the PVC fittings and to diversify in to the manufacture of suction. In the last one decade. Mission and Quality Policy: “Our vision is to maintain the hegemony as the most reliable provider of high quality PVC products to meet the diverse requirements of potable water distribution. which comply with the consumers requirements. ISBR Business School . Due to high tensile strength and reliability used in industry.Organisation Study Report on Star PVC pipes & fittings The First PVC pipe fittings manufacturer in south India to have received ISO mark. An entity who gave to its customer’s qualitative products & value added services. construction activities and agriculture on global level to ensure customer satisfaction. To have received the best appreciation from its people.R fittings and PVC adhesive. f) Product/Service profile: Star plastic product constitutes plumbing equipment materials such as PVC pipes.serve water projects. STAR PVC pipe fittings are manufactured from the finest grade PVC resin trusted and acclaimed all over the-country for quality. Quality policy: To manufacture and market goods. bore wells and lift irrigation purposes. STAR PLASTICS is a group of companies with a turnover of 75 cores per annum and with a manpower strength of 450 employees including 50 high caliber professionals. SWR fittings. Also manufactures PVC granules mainly master batches. FINE POLYMERS. SWR fittings. Velappaya. Shine Star Minaloor. g) STAR-Plastic-Products: The company concentrates on the manufacturing of a wide range of PVC pipes and fittings and allied products. Their products are basically categorized as STAR Drainage fittings BS 4514 STAR Pressure Fittings BS4344 STAR Pressure Fittings STAR SWR Fittings STAR Flex section & Delivery Hose STAR Solvent cement STAR PVC pipes h)Production centers: STAR plastics Mullakkara. solvent cement. non-toxic water for all purposes. Thrissur ISBR Business School . Thrissur STAR plastics. Pressure fittings. Lisna Inc. and within these 24 years it has grown up as one of the largest PVC fittingsmanufacturing companies in India and its products are approved by ISI authorities. Pressure fittings. Manufactures the PVC pipe fittings.Organisation Study Report on Star PVC pipes & fittings STAR fittings are available in above 10 shapes and measures vary from 20mm to 200mm. drainage fittings. Star Flex. NEW STAR. These are also available in 3 different colors. is situated in same premise. Injection modulated STAR PVC pipe fittings confirm to ISI specification and assure totally safe. SILVERSTAR. LISNA TECH are situated in the same premise. Thrissur STAR manufactures the PVC pipe fittings. the parent company of the group was the incorporated in 1983. Star Pipes. UAE Manufactures the rigid PVC pipes for plumbing and electrical purpose it’s a semi- automatic manufacturing unit which manufactures rigid PVC pipes ranging from 20 mm to 200mm.Organisation Study Report on Star PVC pipes & fittings STAR Flex manufactures the PVC flexible hoses. now moving for total automation and integration. sri perumbathur. Each division is self-reliant in its activities of research and development. suction and delivery hoses ranging from 0. chennai Manufactures the rigid PVC pipes for plumbing and electrical purpose it’s a semi- automatic manufacturing unit which manufactures rigid PVC pipes ranging from 20 mm to 200mm. STAR group of company is structured in to business units comprising synergistic group of responsibility centers.This unit does the production for TAMILNADU and KARNATAKA. Manufacturing and marketing. Choolissery. Dubai. division backed up by an extensive marketing infrastructure and front line support services. Star Implex industries llc. Star pvc pipe fitting (p) ltd. also manufactures the PVC pipe fittings and solvent cement. ISBR Business School . It’s a semi-automatic manufacturing unit which manufactures rigid PVC pipes ranging from 20mm to 200mm.75 to 4 inch diameter. Africa and Europe. This unit does the production for the Middle East Asia. Thrissur STAR pipes manufacture the rigid PVC pipes for plumbing and electrical purpose. Organisation Study Report on Star PVC pipes & fittings CHAPTER II STRUCTURE OF THE ORGANISATION ISBR Business School . Some of these functions in turn are reported to the managing director.2 Organizational Chart DIRECTOR MG.1 Organizational Structure The STAR group follows absolute dedicated approach. are led by absolute manager. Each group is constituted by divisions or profit centers. Each of these group. The organization of its manufacturing operations is based on product divisionalisation in to group of products in which are similar in technology or manufacturing process.DIRECTOR GENERAL MANAGER HR FINANCE FIANCE MANAGER PURCHASE PRODUCTION MARKETING ACCOUNTS PURCHASE MANAGER PRODUCTION MANAGER MARKETING MANAGER CHEIF ACCOUNTANT ISBR Business School SYSTEM ASST MANAGER (SYSTEMS) . 2.Organisation Study Report on Star PVC pipes & fittings 2. A central manager leads the corporate function. Organisation Study Report on Star PVC pipes & fittings 2.C.B.George Finance Manager - Biju Thomas Accounts Manager - A.3 Organizational Outlook Managing Director - BOBBY PAUL Other Directors - Anto Paul & Rosy Paul General Manager - K. Suresh Kumar Marketing Manager - C.L. Chummar Established in - 1984 Main production - PVC pipe fittings and adhesives Raw materials for production - Resin and other chemicals Production range - Wide range of products Present production - Best in southern India with 85 percent Number of machines - 202 machines with generation backup Number of office staff - 50 Number of workers at factory - 400 Trade discount - 50% - 5% Of total production Special discount for Payment within one week ISBR Business School . and profitability of the organization. promotion mix.Organisation Study Report on Star PVC pipes & fittings 2. management of cash. employees training and ISBR Business School . market share. co-coordinating and control. The duty of the human resource manager is to recruit and develop Personnel required by the organization. advising the top management. He should know marketing concepts product mix. 2) Accounts Manager He is responsible for keeping the details of day book. raising necessary fund. Moreover.4Duties and Responsibilities of Departmental Heads 1) Finance Manager He is responsible for financial matters in the organization. He should be known the strength and weakness of the firm’s products. He is also able to design and implement market strategies to enhance turn over and capture new markets. He assesses the financial needs of the organization and sources of the finance. training. fund flow analysis. The marketing manager should be tactful. negotiations for new financing. They are involved in manpower planning. Budgeting etc. The other responsibilities of the human resource manager are formulation and development of personnel policies. helping in valuation decisions. management of income. Other functions include financial forecasting and planning. He should know different tools used in the financial management ratio analysis. investment decision. price mix. He prepares financial plan. ledger and P. and tax administration. The marketing department aims to increase the turnover of the organization. deciding upon borrowing policy. He should be an expert in the field of financial management. controlling the use of funds. He is also responsible for financial planning. All these are necessary to prepare a sound financial policy for the organization. 3) Marketing Manager He is charge of the marketing department of the organization. maintenance. procurement of funds. distribution mix etc. appropriation of profits etc. analysis and appraisal of financial performance. cash flow analysis. compensation etc.F registers. he should record and maintain all the details of the sales tax calculation and related documents and produce them on demand. 4) Human Resource Manager A human resource manager occupies a very important position in an organization. inventory management.Organisation Study Report on Star PVC pipes & fittings development. plant engineer. etc. They are responsible for plant layout. Verify the invoice with regard to quality. establishment of good relation with employees. He looks after the purchasing function and manages the production design and process. and ascertain the material requirements. Select the supplier offering the best terms and conditions. Ascertain the sources of supply. promotion. Send the invoice to the accounting section. responsible for advising line manager. transfer. production control and quality control. Receive purchase requisition. He is called in different names such as production engineer. operation engineer etc. Invite tenders from the approved suppliers. 6) Purchase Manager Duties and responsibilities of the purchase manager are: Prepare purchase budget. Follow-up the purchase order to avoid any delay in delivery. ISBR Business School . 5) Production Manager He is responsible for the production of goods services in the organization. maintaining personnel records of each employee in the organization. Receive goods received note and the inspection report. Issue purchase order to the supplier selected.. Return the material which are not according to specifications or secure adjustment with the supplier. effective communication of the personnel policies and programmers of the management to employees. responsible for welfare activities and responsible for solving the problem of employees. price and other relevant particulars and pass it for payments. Organisation Study Report on Star PVC pipes & fittings CHAPTER III FUNCTIONAL DEPARTMENTS ISBR Business School . 1 Finance Department Finance department manages the fund available for the operations of the business. Efficient receivable management. directing and controlling financial activities in the society. by making a balance between the fund inflow and fund outflow. production manager. Finance Manager directly does the planning. the partners contribute their funds to make capital requirements and other expenditure with the help of banks and financial institutions. The management of all activities related to finance requires considerable expertise and specialized knowledge of banks. organizing. Finance Manager works in the coordination with chief accountant. As it is a partnership firm. Finance manager reports to the General Manager and in certain strategy and urgent issues directly report to managing director and take decisions. financial institutions.Organisation Study Report on Star PVC pipes & fittings 3. through acceleration of funds. Company’s Financial Policies:- Low cost of operation of funds. the different sources of finance and ways to profitability utilize these funds. Vehicle loans are provided by Cholamandalam finance. ISBR Business School . branch managers. Organization Structure:GENERAL MANAGER FINANCE MANAGER FACTORY MANAGER BRANCH MANAGER Finance department is headed by finance manager. Faster sourcing of funds from institutions. marketing manager. Sources of Finance:STAR Plastics find sources of finance through banks and other private financial institutions. STAR Plastics deals all finance requirements with South Indian bank. Kerala State Financial Enterprises (KSFE) and State Bank of India. chief accountant tightness the payment collections from the whole sellers and other sources. etc. 3. Estimating capital requirement. In each production centers and marketing branches have an accountant and cashier which does the daily function at the places Chief accountant works in coordination with finance manager. The key activities under finance department are: Management of firm’s assets structure. ISBR Business School . He is assisted by four assistant accountants. Finance manager canalized the shortage from financial institutions in case of emergency and normal cases. excise and other department. to create exchanges that satisfy individual and organizational boards. pricing. Accounts department is headed by chief accountant. It is very difficult to set limits to the finance function. salaries of all employees. Financial analysis. K VAT.2 Accounts Department Accounts department deals with day to day book keeping. on the fund flow issues and in case of any shortage of cash occurs. Other main function of accounts department is tax payments. Financial controls.3 Marketing Department Marketing department is entrusted with the function of planning and executing the conception. Management of cash. They deal with the central sales tax. planning and control. Monthly returns are prepared by the accounts department.Organisation Study Report on Star PVC pipes & fittings Functions of Finance Department:Finance function is concerned with all aspects of business operations. Determining sources of fund. Utilization of fund. Disposal of surplus. 3. daily collections. In simple terms the marketing function is catered around the customer and his needs. promotion and distribution of ideas goods services. Management of firm’s financial structure. Same policy followed with inter-state also. and billing directly to the customers. collecting information from customers. STAR is operating by exporting to the branch office at Dubai. On the basis of this information demand forecasting is to be done. Marketing Research 3. In case of other state sales. Marketing Control 1. ISBR Business School . Demand Forecasting 2.Demand Forecasting Demand forecasting is the main function of marketing in STAR plastics . so they have no distributors. STAR IMPEX INDUSTRIES L. Billing is directly done to the wholesalers and retailers. Functions of Marketing Department in Star Plastics: The major functions are explained below: 1. No direct export to any customers.C.L. In the case of logistics the supply of products is done through company owned feet of vehicles. it’s a one through the branch offices.Organisation Study Report on Star PVC pipes & fittings Organization Structure: MARKETING MANAGER BRANCH MANAGER SALES EXECUTIVE REPRESENTATIVES Marketing Policy: STAR Lights to reduce the number of intermediaries.It should be done through sales force in the company such as sales representatives’ sales executives’ etc. Market share analysis is also used for marketing control. Cost control is one task for monitoring the cost of marketing and it is compared with planned cost standard. In fact it commences well before the product is fabricated. sales. promotion. Customer Satisfaction through Quality Products Marketing activities aims at achieving customer satisfaction by offering quality products. increasing goodwill. It is also help more increasing profit. Objectives of Marketing: The basic objectives of marketing are to satisfy human wants. It is commonly says that marketing research begins where manufacturing ends. To measure the impact of promotional effort. The service of the company does not end with process of distribution the company has been waited until good result comes by giving their products to consumer and they always ISBR Business School . market share analysis and new product development. 2. To design and implement marketing control. 3. Marketing Control Various tools used for marketing control are cost control and a market share analysis. market. The main objectives of market research are: To know buyers. so as to identify deviations and take corrective action. To know consumer response. To master external forces. price. increasing image of the organization etc. The important objectives of marketing are briefly explained below: 1. distribution policies. It covers analysis of competitive advantage. To know market costs and profits.After Sales Service This another objective of marketing company provides after sales services to its customers. It goes in to operation even before erecting the factory. Marketing Research Marketing research is more comprehensive composing all the functions of a marketing manager that is it covers product.Organisation Study Report on Star PVC pipes & fittings 2. demand exceeds supply. Achieving Maximum Market Share: Companies another objective is to achieving maximum market share. which is a healthy situation. company will spend more on advertising and offering quality products to the customers. To meet customer needs. 3. To fortify better resource utilization. Method Of After Sales Service: For providing after sales service company may use thefollowing methods: Sending special staff to the customers.Organisation Study Report on Star PVC pipes & fittings rendered their services at the time needed by the customers. Company is always trying to become a price leader. 4. The marketing and sales department keeps their eyes and ears to open to know changes in the market. It does not like become a price follower. Maintaining Price Leadership: Company’s important objective is to maintain price leadership. There is any complaint about the sold product the company will take it back at the company’s costs. 5. In order to achieve maximum market share. Present market condition: For their products STAR is facing demand higher than supply. It is the main reason for expansion of production facilities. In case of seasonal products like suction and delivery hose. The complaint and suggestions if any are well accepted by the company from their customers. Appointing in depending service specialists. To guarantee firms survival. Arranging service with dealers/agents. It tries to later products to major customers. Other Objectives: Other objectives include: Increasing firms sales. Market Segmentation: ISBR Business School . Geographically the market is segmented into five regions and branch officers are responsible for marketing activities in their regions. sales and brand promotion is done by providing information about the products through advertisement. Household Consumers 3. Russia. Sales promotion builds a bridge between the products and consumers. appointed two sales executives exclusively for this sector and have a considerable market share in the other two segments. It is based on the nature of product the company offers their dealers with replacement facility after checking the product. ISBR Business School . free gifts and contests to stimulate sale of products.) 4. as the construction industry is booming. organizational shows etc. and in the case of sale force. In the case of sale of products Sales promotion includes short term incentives like’s discounts. 1. Thrissur (Kerala) As per the consumers. Government Works 2. market is segmented into three: 1. Nagari (AP) 5. Promotion: In STAR PLASTICS promotion is done in the case of sale of products. in the case ofdealers. In the case of dealers Company provides incentives to their dealers and also provides dealers with discount at the time of purchasing the product from the company. Bangalore (Karnataka) 2.Organisation Study Report on Star PVC pipes & fittings STAR is the dominant player in the South India. The company also provides after sale services to dealers. 1. Builders Presently highly concentrated on the builders. South Africa etc. In the case of STAR. Dubai (Middle East. 2. demonstrations. Chennai (TN) 3. it’s in growth stage. each retail and whole sale outlet etc. New technology acceptance with change in market. Earlier advertisement (Hoarding) were exhibited at district headquarters and important junctions. Presently. Advertising Policy: ‘Each potential customer must see an advertisement’ Brand awareness is not much with the customers. magazines etc. Quality advertisement gives better company image. Sales meetings. now changed to huge flex hoardings. at areas of potential customers. Reason for change is: a. Advertisement: In the case of STAR advertisement is the most glamour element of the promotion mix. Real and clear image of product. apart from above mentioned places. Mode of Advertisement: 1. Advertising is transmitting through mass media such as television. d.Organisation Study Report on Star PVC pipes & fittings 3. Advertisement focused on creating the brand image and promoting the STAR brand for their entire product. b. In the case of sales force: Company provides incentives to sales force. c. The aim of sales forces promotion is to make the sales men’s effort most effective. newspapers. This includes the activities which induce and motivate sales person. Brand awareness to be created. Earlier as wall paintings. ISBR Business School . Sales force contest. banners etc. convention and conferences. The various schemes of sales promotion are: Bonus to sales force. Attractiveness. It covers all the activities connected with the giving of publicity regarding goods and services offered for sale. Once established the budget could be reduced followed poly is 3-5% of net profit. Presently no visual media. 1. 2. Some of the common pricing strategy followed STAR plastics are: 1. Sponsoring cultural and institutional programs. seasonal variation etc. customers are very much aware of the quality and price of the product.Organisation Study Report on Star PVC pipes & fittings 2. Competitive pricing. plastic manufactures association and export promotion counsels meetings. Pricing strategies change with competitive situation. 2. Advertisement Budget: Budget of advertisement depends mainly on market needs as it’s the growth stage need to promote the brand. Premium pricing. Premium pricing: ISBR Business School . 4. management and dealers meet. Website. Indian Express. 3. Competitive pricing: It depends upon market condition competitor’s price. Distribution Channel: Pricing Strategy: In STAR pricing strategy is a special kind of plan formatted in order to meet the changes of external factors particularly from the policies of competitors. The Hindu. Newspapers: heading Malayalam newspaper. 5. Since the customers with low income are able to purchase it. b. The main reason for adopting this strategy is to attract the consumers of high income group. As the brand awareness is less with customers market will still depends on price of the product. Product price changes with change in raw material price. This is done with the basic idea of gaining a premium from those buyers who always ready to pay a much higher price than others. .fixed. Risk Involved: Usually bad debts may occur in a business concern. 2. Penetration price policy: Sometimes company adopt penetration price policy that means changing low price from beginning in order to stimulate the growth of the market and to capture a large share of it. Minimum period of two weeks taken for price revision. Skimming price policy: Company adopts skimming price policy in the case of new products. Cost of raw material . The society is keeping large quantities of direct materials as stock because the price of such materials is growing day ISBR Business School . adopted a premium price strategy to utilize the ISI marking and brand image. But in STAR PLASTICS till now no bad debts have been incurred.Organisation Study Report on Star PVC pipes & fittings In the case of suction and delivery hose. Operational &Processing cost . If one customer delays the payment. Price Fixation: Price of the product depends on two components: a. they collect the amount by the way of sending reminders to him. though in some cases raw materials price fluctuates each day.variable. In the case of new product: Following pricing strategy followed in the case of new products: 1. which is considered as a variable. The usual credit period given to customers is 15 days. although they are keeping some amount as reserve for bad and doubtful debts. employee welfare. 3. personnel administration. induction. and branch managers. factory managers. Each unit works as an independent unit with its own modes of training. He will motivate entire unit as a whole. STAR does pro-active approach to managing people in the organization. performance.Organisation Study Report on Star PVC pipes & fittings by day. It constitutes a series of integrated decisions that helps to consolidate the employment relationship and believes that their quality contributes to the efficiency of the organization and helps the employees to achieve their objectives. the goods are insured accordingly. It helps the society to avoid the risk involved in transporting goods to distant places. appraisal etc. In the case of production centers. ISBR Business School .4 Human Resource Department Human resource management involves personnel management. Therefore these excessive raw materials don’t result in loss though some heavy investment is required in it. manpower planning.Human resource department is headed by General Manager and assisted by all the department heads. In the branch offices Branch manager maintains the warmth employee relationship and assessment and training is provided by branch manager in consultations with marketing manager and the General Manager. He undertakes their wants. To avoid the risk involved in transportation of goods to customers outside Kerala. industrial relations etc. factory manager manages all personal staff and creates a good relationship with office staff and workers. All the functions are done in consultation with the production manager and the general manager. transfer.Organisation Study Report on Star PVC pipes & fittings Organization Structure: HUMAN RESOURCE TOP MANAGEMENT BOARD OF DIRECTORS CHEIEF ACCOUNTANT FINANACIAL DIRECTORS MIDDLE MANAGEMENT SUPERVISORY MANAGEMENT DEPARTMENTAL HEADS SENIOR SUPERVISORS SKILLEDWORKERS DIVISIONAL HEADS INTERMEDIATE SUPERVISORS SEMI.SKILLED WORKERS SECTIONAL HEADS OPERATIONAL MANAGEMENT UNSKILLED WORKERS Working Hours in STAR: Office time begins with 9 A. training and development. Identifying present manpower resources and analyzing the degree to which these resources are employed optimally. Anticipating manpower problems by projecting present resources into the future and comparing them with the forecast of the requirement. More over as faced with stiff competition. HR Manager handles many planning process they are: Forecasting future manpower requirement. Planning the necessary programs of requirement.M. promotion. utilization. All functions are controlled by HR Manager. motivation and compensation. both quantitatively and qualitatively. to determine their adequacy.5 Production Department Production is the core function concerned with STAR as it has wide range of products and production take place in plants located at faraway places. So that future manpower requirement will be met. So each unit has its own research and development facilities working for the ISBR Business School . as price increase is not at all possible. it is estimated based upon specific future plans of the company.30 P. 3.M up to 5. the only way to increase the profit is by the cost reduction. In that time all transactions and official function of that day are completed. selection. Organization Structure: PRODUCTION MANAGER FACTORY MANAGER ASST.Organisation Study Report on Star PVC pipes & fittings better production functions to increase the efficiency in a way result in cost reduction. quality control. each costing up to 35 lacks. MANAGER (ADMINISTRATION) PRODUCTION SUPERVISORS ACCOUNTANT WORKER STORE IN CHARGE QUALITY IN CHARGE (TECH & R&D) CASHIER CLERK.For PVC Pipe Fittings. Each division is selfreliant in its activities of manufacturing. There are 20 machines in production plant. Injection Molding: . Depending upon the type of products. ISBR Business School .For solvent cement. the production process is divided in to three: Extrusion: . The plant is set up in process layout. 95% resin and 5% other chemicals are used for the production. RECEPTION The Company’s production department handles the production of PVC pipe fittings.For rigid pipes and flexible hoses. Other than company fittings Company also produce solvent cement and in different measures. Mixing: . Production takes place in six production centers located at different place. The main raw material for product is ‘Resin’ and other related components like chemicals. research and development production center is headedby factory manager’s reports to a production manager at the corporate office. The raw materials go through the various processes for development of final product. availability. Purchase manager also works in coordination with the chief accountant. In the present scenario with the cut throat competition. to know the position and about the credit position with the suppliers. testing equipments. There is a centralized purchase department headed by purchase manager who is responsible for taking purchase decisions for all units. for this organizations practice supplier rating and vender management. Role of Purchase Manager: ISBR Business School . High quality materials with lower cost became the motto of every organization for a meaningful survival. cost reduction is practiced in every sphere of the business and purchase is one of the important functions where cost can be highly controlled. time delay etc. speciality chemicals. instruments etc the purchase manager seeks help from the engineers and the other technical persons working with the research and development. manufacturer. cost of materials.Organisation Study Report on Star PVC pipes & fittings 3. The decisions are made on the basis of following factors: Market conditions Availability of raw materials Price of raw materials Organization Structure: PURCHASE MANAGER SENIOR ASSISTANT OFFICE ASSISTANT The purchase manager concerns with the factory managers regarding the technical specifications. In case of engineering goods. quality standards.6 Purchase Department The purchase department is entrusted with the function of purchasing row materials. with the approval of accounts department. purchase manager then sends a purchase order to the supplier. usually factory manager informs the purchase department about the requirements of materials. A. required quantity.Organisation Study Report on Star PVC pipes & fittings Raw materials purchase. Material purchasing is done as a centralized activity and then it is supplied to stores at production centers. The information is passed through the purchase intent issued by factory manager to the purchase manager.Store Store is very important to arrange different items of materials in a systematic manner. time need for dispatches etc.Purchase The production department. Negotiation of prices of raw materials with the supplier. Each production center has its own store. are mentioned in the purchase intend. discount if any. Proper storage is essential for material cost control. Procurement and Issue of Materials: Purchase. These samples are tested within house laboratories. Store is divided into three: Raw material stores.. purchase department insist or samples to be supplied before the purchase. The purchase department then enquires with the suppliers and invites quotation. approximate costs etc. Purchase of consumables and stores. whether the account with the supplier crossed the credit limit etc. Purchase manager consults with accounts department about the availability of cash. name of the manufacture. ISBR Business School . the store in charge issues the purchase intend giving a copy to the factory manager item specification. payment condition. B. From the received quotation mentioning the offered price. Orders are given only when the sample confirms to the required quality levels. In case of new materials or new supplier. Store is headed by the store in charge who report to the factory manager and purchase manager. balance of any paid. Store. Store records information relating to receipts and issue of materials and products. In case of regular product like stationary and small purchase. mode of payment. purchase department chooses the most appropriate by considering all the criteria. 3. One server is networked and other is kept as back up. In the year 1999. inventory billing. Accounting etc. which is centered on the company’s website. Being costume made this ERP software. Their latest plants at DUBAI. Other units totally have about eight servers and about 50 nodes. Front end on Visual basic and windows NT 2000 and XP.Organisation Study Report on Star PVC pipes & fittings Engineering Stores (electrical suppliers). STAR also had implemented an electronic messaging solution with its organization. another one is used as internet server. ISBR Business School . with SQL RDBMS. The head office at Thrissur has three servers and forty nodes running the application. seamlessly had integrated all function of the organization VIZ. This messaging solution obviates the communication bottle neck of company. CHENNAI has computerized control room for monitoring and production controlling. Finished goods store. Costume made ERP software was developed for its units and head office. STAR went to upgrade its EDP setup further. But the computers of various departments are not networked. Personal computers with UNIX as the operating system were used in the late 1980’s. production. In addition with ERP system. Payroll. The installation of ERP software made the work of the departments of STAR easier.7 Systems Department STAR started the computerization of its department’s way back. Organisation Study Report on Star PVC pipes & fittings CHAPTERIV PORTERS FIVE FORCES MODEL ISBR Business School . the information collected regarding its competitors. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. The bargaining power of suppliers. During the organizational study undertaken in Star Plastics. the bargaining power of customers and the suppliers and the intensity of competitive rivalry has been analyzed using Porters five forces model and is as follows: ISBR Business School . Porter of Harvard Business School in 1979. 3. Attractiveness in this context refers to the overall industry profitability. The bargaining power of customers (buyers). 2.Organisation Study Report on Star PVC pipes & fittings PORTERS FIVE FORCES MODEL Porter's Five Forces is a framework for industry analysis and business strategy development formed by Michael E. The threat of the entry of new competitors.7 million tons of various commodity plastics in 1998 to almost fifteen million tonsby 2010. The consumption of plastics 1999 is estimated at twelve million tons by the year 2010. Kerala. India represents a range of highly new opportunities for growth. The intensity of competitive rivalry. products. The Five Forces are 1.The Indian plastic industry conforms to the levels of sophistication required to produce plastic and plastic products of international quality standards. in which available profits for all firms are driven down to zero. 4. 5. The plastics industry in India has made significant achievements ever since it made a modest but promising beginning by commencing production of polystyrene in 1957. The threat of substitute products or services. A very unattractive industry would be one approaching "pure competition". The demand for plastics is growing approximately @ 22% annually and plastic consumption in India is expected to increase from almost 2. It draws upon Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. For plastics producers worldwide. A-One polymer plans to further expand its production capacity by 150MT/month to strengthen its export market in 2013. Manufactured in strict compliance with ISO 3633:2002 & BS Standard 4514. is yet another glorious contribution of the century old Anwar Group of Industries in strengthening the developing industrial base of Bangladesh. Vikas plastics and Star plastics amalgamated to form Star plastics. the abnormal profit rate will tend towards zero (perfect competition). HYCOUNT PIPE . A-One Polymer Ltd. is also in production of 50MT of PTFE Thread Seal Tape per month. Unless the entry of new firms can be blocked by incumbents. which eventually will decrease profitability for all firms in the industry.Organisation Study Report on Star PVC pipes & fittings 1. With the aim to diversify its product range further. In 1983. This results in many new entrants. A-One Polymer. Mullurkara that is 20kms away from Thrissur town. In 1988. A-One Polymer Ltd. ISBR Business School . The history of star is the history of pipe fittings production in south India. ‘A-One u PVC Fittings’ possess attributes equivalent to any international premier quality pipefittings. cPVC) in the years to come. The Threat of the Entry of New Competitors Profitable markets that yield high returns will attract new firms. star became the number one PVC pipe fitting manufacture in south India it has received the best ISI mark for quality. Hycount Plastics & Chemicals was commissioned two decades ago at Kollam. Afterwards more organizations came into the plastic manufacturing industry and so that the competition also becomes huge. the cultural capital of Kerala. established in 2006 with uPVC pipe & fittings manufacturing facility. uPVC.One of the brand PVC pipes in the country and the market in Kerala in its kind with an installed capacity over 12. A-One Polymer seeks to manufacture a wide range of plumbing related materials (PVC. The main competitors for Star in the market now are: Hycount Plastics & Chemicals. Already serving the world market. making it the first manufacturer of this product in Bangladesh.000 Metric tons per annum produced at different locations in Kerala. Moyalan HDPE -PVC Pipes. and Kerala. Thrissur. Ollur P O. Eurotech office in Kerala: Thrissur Road. ISI Marked Electrical Wiring Pipes. "SHAKTHIMAN SUPER" is the flagship brand of Nediyara Group. Cisterns etc. Kokkalai.000 tons for PVC pipes and fittings is likely to be increased to 50. a synonym for plastic processing in Kerala. Finolex Industries Ltd is the largest manufacturer of rigid poly vinyl chloride (PVC) pipes and fittings in India having a market share of nearly 10 per cent. Masjid Road. PB-76. The system’s characteristics make it suitable for the construction of heating and water supply systems of the most widely varying forms with outstanding reliability over time. II. specially developed for this use. The headquarters of the group is at Kodanad. Eurotech Pipes and fittings are made from VESTOLEN P9421 polypropylene random co polymer specially developed for this use. III. Nediyara Group "SHAKTHIMAN SUPER". Industrial Development Plot. Market Rd. Printed Food Packaging Containers. Some Other Companies in Thrissur I. Chagarakulam. the group churns out a myriad of plastic products like Soft PVC Garden Hoses. The company also has a plant in Pune. UNIVERSAL DISTRIBUTORS. Thrissur. Besides PVC pipes.000 tons by the end of next year.Organisation Study Report on Star PVC pipes & fittings Finolex Industries Ltd. Toilet Seat Covers. Water Storage Tanks. ISBR Business School . Eurotech is a system of pipes and fittings made from VESTOLEN P9421 random copolymer polypropylene. Launched in 1974. MazPolymers. Peringandoor Thrissur. Eurotech Pipes and Fittings. FIL commissioned an ultramodern PVC pipes plant at Ratnagiri in Maharashtra. Athani P O. The company's manufacturing capacity of 36. Recently.A picturesque village on the banks of river Periyar. The competitors are also using the same technology. Customers are sensitive to price. So when Star came with flexible hoses. Switching to another product is not costly. In 1994 Star began the production and marketing of flexible hoses under the brand name STAR FLEX.Organisation Study Report on Star PVC pipes & fittings 2. Star Plastic product constitutes plumping equipment materials such as PVC pipes. The Bargaining Power of Customers (Buyers) Buyers or customers can exert influence and control over an industry in certain circumstances. Star fitting is leading names fittings over all the states.) using the same organochlorine PVC. Injection molded STAR PVC pipe fittings confirm to ISI specification and assure totally safe. STAR fittings are available in above 10 shapes and measures vary from 20mm to 200mm. TheThreat of Substitute Products or Service The threat of substitute is high when the price of that substitute product falls or it is easy for consumers to switch from one substitute product to another or when buyers are willing to substitute. SWR fittings and PVC adhesive. They are also available in 3 different colors. Star have international standards and also have the ISI certification and the product flexible hose is for both domestic and industrial use. But while comparing to other company’s products. Before that Nediyara group came with Soft PVC Garden Hoses and it has a good name among the customers and has a good market also. 3. the plastic products are all made from the same organochlorine PVC. This happens when: There is little differentiation over the product and substitutes can be found easily. STAR PVC fittings are manufactured from the finest grade PVC resin trusted and acclaimed all over the country for quality. it is difficult to market the product. So there is no substitute products made from other organochlorine. Nowadays customers have the buying power and they have the choice in the market to choose the product what they want. This made Star to gain ISBR Business School . Due to the high tensile strength and reliability used in industry. non-toxic water for all purposes. homes etc. flexible hoses etc. The development of PVC pipes and all type of Plastic fittings and equipment’sall over the world is by using the organochlorine called Poly Vinyl Chloride (PVC). STAR is also developing all type of pipe products (rigid pipes. fittings. Suppliers do have power. AndhraPradesh. Advertisements were done in print media only. The company concentrates in Tamil Nadu. STAR has a monopoly market in southern area. The Bargaining Power of Suppliers Suppliers are also essential for the success of an organization. Star now is a ubiquitous presence in the entire Middle-East and South Africa. the product of the company makes its presents felt in the following counties: INDIA UAE RUSSIA IRAN AFGHANISTAN MUSCAT QATAR ISBR Business School . In 2001. STAR plastics concentrates there market in India mostly in southern region. The company can market their product very smoothly through the market segmentation.Organisation Study Report on Star PVC pipes & fittings supremacy of the products over others products. 4. Raw materials are needed to complete the finish product of the organization. STAR received the ISO 9002 Certification. To be more precise. This power comes from: If they are the only supplier or one of few suppliers who supply that particular raw material. market ascendancy was not difficult. The customers of STAR are satisfied with their products. Karnataka and Kerala. In North India the company continues marketing of their products. The company is selling their products by dividing the market state wise. If there is no other substitute for their product. Quality is the main factor that helps STAR to compete with other brands. If it costly for the organization to move from one supplier to another (known also as switching cost). STAR plastics have suppliers all over South India. yet again the first in South India. They continue to use the product and will purchase them in future. star became the first PVC fittings manufacture in south India to receive the ISO 9002 certification. If the competitors all have similar strategies. Generally competitive rivalry will be high if: There is little differentiation between the products sold between customers. As too many organizations are coming to PVC pipes & Fittings manufacturing industry yearly. the competition is also becoming higher. In India the PVC industry is going through high competitive rivalry. The Intensity of Competitive Rivalry If entry to an industry is easy then competitive rivalry will likely to be high. If it is easy for customers to move to substitute products for example from coke to water then again rivalry will be high. Now Star Plastics is the market leader in South India.Organisation Study Report on Star PVC pipes & fittings BAHRAIN SAUDI ARABIA EGYPT SUDAN ETHIOPIA SOMALIA SOUTH AFRICA 5. The companies operation includes manufacturing of PVC fittings and allied products in clearly defined core business areas at home and overseas. ISBR Business School . drainage fittings and PVC pipes. star set up a core team and applied core ISO certification. In August 2001. star group has steadily developed into a professionally managed company comprising of 8 manufacturing unit in 3 production centers with a total installed capacity of 3850 meter per annum-8 divisions and effective centralize support services wholly dedicated to the most existing standards of quality and customer services. Competitors are approximately the same size of each other. The company has made its presence significantly in Middle East market also. The Star group of companies is the single largest plastic industry in private sector over years. to take the challenge of globalization. In the year 2000. It is costly to leave the industry hence they fight to just stay in (exit barriers). constantly motivated by the need to ensure total product satisfaction. In the last one decade unparalleled growth was witnessed in Star group of companies to emerge as a leader in the PVC fitting and to diversify into the manufacture of suction hoses. religion. ISBR Business School . Discipline is given great importance. The value which exists in Star PVC is: No discrimination for race. To develop a sense of respect for oneself in other’s mind. Makes use of modern techniques for production to meet the demands mostly with the help of pop’s. Assigning targets to each store manager and as such rewarding then with attractive prizes. Everyday feedbacks are taken. decision making and actions.Organisation Study Report on Star PVC pipes & fittings Strategy persuaded by Star PVC is: Produces good quality product. These all help them to overcome the intensity of competitive rivalry in the PVC pipes & Manufacturing industry. Organisation Study Report on Star PVC pipes & fittings CHAPTER V SWOT ANALYSIS ISBR Business School . Advertisements are done through print media only. Multi – Unit Multi – Product organization catering all products in PVC pipe industry. Limited branches. 5. The company has fully computerized departments and production units and corporate office is connected through intranet. Organization in flexibility (Flexible working hours and Policies for flexible working). opportunities and threats involved in a project or in a business venture.Organisation Study Report on Star PVC pipes & fittings SWOT analysis is a strategic planning tool used to evaluate the strengths. 2. ISBR Business School . Committed work force guided by technically skilled superiors. The company has a good brand image among the consumers. 8. 3. Europe. 4. 2. backed by a strong quality control and R & D team. 9. Strength: 1. weakness. 7. Lack of access to the key distribution channels (Not concentrating in the rural areas of south India where there are lot of business possibilities in agriculture sector. 3. Weakness: 1. Dedicated marketing force with effective promotion strategy. maintaining warmness in relation helps in delivering a combined effect. 4. Stringent quality measures adopted. Products accepted all over the world for its quality. Now the organization is concentrating mainly in the construction Industry). 2. It involves specifying the objectives of the business venture or project and identifying the internal and external factors that are Favorable and unfavorable to achieve the objectives. Africa. Global presence in Middle East Asia. Immense opportunities as infrastructure development in India are growing at a faster pace. PVC pipe industry is in growth stage so PVC pipe industry has a greater opportunity to grow. The company has the direct marketing network with well established distribution system 6. Opportunities: 1. ) are changing their strategies and formulating new ones to capture new markets.g. ISBR Business School . 4. As PVC is a plastic which is not biodegradable cause’s environmental pollution. 4. 5. In the changing world of technology. Sudden fluctuations in crude price. All the competitors (Hycount Pipes. and Finolex Industries etc. A-One Polymers. Growth of real estate on account of nuclear families. 2. Threats: 1.Organisation Study Report on Star PVC pipes & fittings 3. causing fluctuations in raw material price makes difficult in pricing strategy. Agriculture promotion schemes by government and other agencies. 5. may face a ban in future. 3. Industry is one among those with greater competition. There are large untapped opportunities in Government sector(E. sometimes a better substitute over PVC may emerge. Government is giving subsidies to the farmers for buying agriculture equipment’s). Organisation Study Report on Star PVC pipes & fittings CHAPTER VI FINDINGS AND SUGGESTIONS ISBR Business School . Premises are huge and designed in such a way that the raw materials can easily transferred from one department to another. medical facilities.Organisation Study Report on Star PVC pipes & fittings Findings: Star Plastics is the number one PVC pipe fitting manufacturer in south India and it has received the best ISI mark for quality. Improve security measures by using electronic devices at all gates. need to be done in visual media also). Star became the first PVC fittings manufacturer in south India to receive the ISO 9002 certification. No discrimination for race. Safety is given main preference. Cleanliness and orderliness has to be further improved. Discipline is being followed. Quality of the products is assured by doing nine different quality tests. decision making and actions. A small amount can be deducted from the salary one time. Annual medical checkup for all workmen and employees. ISBR Business School . Pollution level is low. Has well trained employees to operate the machines. International Standard that is being followed as far as the quality of the products is concerned. In August 2001. Excellent training and development system. transportation etc. religion. Advertisement need improvement (currently advertisements is done through print media only. Provides excellent services to its employees like canteen. Suggestions: Problems can be detected early and treated to prevent deterioration welfare and cost reduction. Employee performance appraisal system. Everyday feedbacks are taken. Organisation Study Report on Star PVC pipes & fittings CHAPTER VII CONCLUSION ISBR Business School . Opportunities and Threats of the organization. Fully automated production has been put to use long time ago U. Porters Five Forces Model is done in the period of study to analyze the threat of the entry of new competitors and substitute products or services. SWOT analysis is also done to analyze the Strength. the bargaining power of the customers and the suppliers and the intensity of competitive rivalry. The company is planning to increase the present product level of Dubai units. It is found that company has a good working environment and cordial relationship is maintained between all departments for the smooth functioning and achievement of the organization goal of maintain the company’s brand image among the customers. Organization has six production centers and five marketing branches spread all over South India and Middle East Asia. Star received the ISI mark for quality and ISO 9002 certification for quality by TUV Germany. It was a general study regarding all functions and aspects of STAR. Weakness. with operation all over the world.S made microprocessor controlled machinery is used to for production. All the products are of International standard.Organisation Study Report on Star PVC pipes & fittings CONCLUSION The study conducted at STAR GROUP OF COMPANIES THRISSUR which is the pioneer and market leader in the PVC pipe product in South India. The company has seven functional departments through which it was operating. At present company is able to later about 10% of the market requirements. ISBR Business School . and ISO 14001: 2001 certification. helped in getting a wider outlook about the business environment and managing an organization. Star has made are of most advance technology and up to date knowledge. The research and development team of STAR group is engrossed in developing new product for the international markets. This has helped them to gain valuable insight that prompt the group to search alternative ways for manufacturing better products in a cost effective manner. In order to later the complete needs the company is planning to increase the production level to maximum extent possible. Organisation Study Report on Star PVC pipes & fittings CHAPTER VII BIBILIOGRAPHY ISBR Business School . stargroupind. N.com www.com www. Hartley.google. William Redlius: “Marketing Management”. Eric. Kerin. and Koshy: “Marketing management”. A. ISBR Business School . Berkowit. Websites Referred: www. Steven. Jha.com Journals: Star Plastics Company Magazine. Roger.Organisation Study Report on Star PVC pipes & fittings BIBILIOGRAPHY Books Referred: Philip Kotler.wikipedia. W.