AN ORGANIZATION STUDY ATTOLINS TYRES PVT LIMITED KALADY, ERNAKULAM Submitted by VINEETH. P .KURIAN (Reg. No: 14050) Under the Guidance of Asst.Professor ROMMEL STEPHEN. Submitted in partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION of Mahatma Gandhi University, Kottayam MAY-2015 DE PAUL INSTITUTE OF SCIENCE AND TECHNOLOGY (DiST) ANGAMALY SOUTH P.O., ERNAKULAM DIST., KERALA (Affiliated to Mahatma Gandhi University, Kottayam & Approved by AICTE, New Delhi) DE PAUL INSTITUTE OF SCIENCE AND TECHNOLOGY ANGAMALY SOUTH P.O., ERNAKULAM DIST., KERALA (Affiliated to Mahatma Gandhi University, Kottayam) CERTIFICATE This is to certify that the work entitled “AN ORGANIZATION STUDY AT TOLINS TYRES PVT LIMITED, KALADY”. Submitted to Mahatma Gandhi University in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION is a bonafide record of work done by VINEETH.P.KURIAN (Reg. No.14050) ROMMEL STEPHEN (Faculty Guide) ___________________________ Fr. (DR.) James Chelapurath VC (Principal) Dr.Unni C. J. (HoD) Submitted for the viva – voce examination held on ________________________ ACKNOWLEDGEMENT I would like to take this opportunity to express my sincere gratitude to all those who have helped me throughout this project work. It gives me immense pleasure to acknowledge all those who have rendered encouragement and support for the successful completion of this work. I express my heartfelt thanks to Fr.(Dr.) James Chelapurath VC (Principal) De Paul Institute of Science and Technology(DiST). I like to express heartfelt gratitude to my guide Mr.Rommel Stephen, Assistant Professor, School of Management, DiST, Angamaly and to Mr.Abraham Kuruvila General Manager and all other department staff. I also extend my sincere gratitude to Prof. (Dr) Unny C. J. , HoD, School of Management, De Paul Institute of Science and Technology(DiST), Angamaly, whose advice and guidance helped me in the successful completion of this work. Angamaly Kurian Vineeth P DECLARATION I, VINEETH P KURIAN hereby declare that the report titled ‘AN ORGANIZATION STUDY AT TOLINS TYRES PVT.LIMITED,KALADY, ERNAKULAM ; submitted to the Mahatma Gandhi University in partial fulfillment of the requirement for the degree of Master of Business Administration , is a bonafide work, carried out by me during the period of my study 2014-2016 at De Paul Institute of Science and Technology(DiST), Angamaly, under the guidance of Mr.ROMMEL STEPHEN Angamaly KURIAN VINEETH P CHAPTER 1 INTRODUCTION . 1 INTRODUCTION Organizational study is the systematic study and careful application of knowledge about how people as individuals and a group act within an organization. Purpose of an organizational study is to define the legal and corporate structure of the business. Tyres are essential to road and surface mobility.LTD. This work will give a complete picture about the organizational structure and departments of the organization and also study each department process and function. .1. The suggestions given by the researcher will help to improve the efficiency and effectiveness of the organization in a systematic manner. As part of Master of Business Administration program. tyres are quite sophisticated products. the researcher conducted organizational study in TOLINS TYRES PVT. Simple in appearance. A fair organizational study will help an organization and the researcher to develop a lot. While concluding the study the researcher got a real idea of the working of the organization and harmonious working conditions of the employees in TOLINS TYRES PVT. KALADY.LTD. providing the moving surface of many transport vehicles and the only contact point with the ground. KALADY. An organizational study may also include professional background information about the business and its principles of the business and what skills they can contribute to the business. CHAPTER 2 DESIGN OF THE STUDY . 2.1 OBJECTIVES OF THE STUDY To study the organizational structure and functions of the various departments. To know about each department of the organization. To identify and evaluate the strength, weakness, opportunities and threats faced by the organization. To know about the export procedure. To study about the products. 2.3 METHODOLOGY The term research refers to the systematic methods of formulating the research problem, formulating a hypothesis, collecting facts and data analyzing these facts and researching certain conclusions towards the concerned problem. It can also be defined as a scientific and systematic research for pertinent information on a specific topic. In facts, research is an art of scientific investigation. It is actually a voyage of discovery. 2.3.1 Research Place Tolins tyres Pvt.Ltd, Kalady 2.3.2 Period of study It was conducted in 30 days May 2-31st May 2015 2.3.3 Sources of data The information and data were collected from both primary and secondary sources Primary Sources Secondary Sources 1. Primary Sources Primary data do not exist already in records and publications. The researcher collected the information through different methods. It includes, Direct interview with the department heads Direct interview with the managers Direct observation Interaction with the workers 2. Secondary sources Secondary data refers to those data, which are gathered for some other purposes and are already available in the firm internal records and commercial trade or government publications. The various sources used in the form of: Various company records Company manuals Journals Magazines Internet 2.4 LIMITATIONS OF THE STUDY The time period was inadequate to conduct a detailed study Lack of time to officers and workers The officials were not ready to show their financial statement 1 WORLD SCENARIO .CHAPTER 3 INDUSTRY PROFILE 3. As the world comes out of economic recession. The large motor vehicle tire market will see acceleration in growth through 2015. the automobile industry is often an initiator of innovations in other related industries as well. car services. With changing technologies. According to a report from The Freedonia Group. The US tyre manufacturing industry alone consists of about 100 companies with combined annual revenue of about $15billion. the first sector to witness positive movement has been the automobile sector and since it’s linked to related sectors like tyre industry.The automobile industry is one of the dominating sectors because many economic activities rely on and are linked to automobile production.7 percent per year through 2015 to 3. slowly the tyre industry is also set to attain a positive movement from the pits. plastic industry and metal processing. In value terms. "World demand for tires is forecast to rise 4. motorcycle and offroad tires. Stronger gains will be registered by the industrial and other tires segment. The Asia/Pacific region is by far the largest market for tires.3 billion units. in over 400 tyre factories. and grown in partnership together with the automobile business. production concepts. which includes a variety of tire types. where it has been for most of last year. the tire market is projected to advance 6. If you include suppliers. strategies and products. including bicycle. tyre sales are witnessing a welcome revival even better than the automobile companies and a lot of second hand car owners have also been investing in the new set of tyres instead of buying a new automobile altogether. with the three top tyre makers commanding a 60% total market share.5 percent annually over the same span to $220 billion. above 1 billion tyres are created annually. all the sectors are witnessing a silent revival. As more and more people look at buying automobile. In the present day. which meant they had been putting of those new tyres on hold until things start to look a little better on the economic front. The recession had people reducing spending across the board. Now as the economy is moving out the red slowly. The . garages or retailers a total of about 5 million employees depend on the success of the automobile industry. Tyre companies were first in the early on 20th century. Major companies include Goodyear.industry is highly concentrated and the top four companies generate more than 75% of revenue. Further. handling performance or safety. the tyre production in India is anticipated to reach 191 Million Units by the end of FY 2016. manufacturers are expected to invest huge amount into the industry over the next few years. Cooper. such vehicles require both more and larger tyres than passenger cars. especially in passenger vehicles and two-wheeler segments. availability of raw material (natural rubber) and ultramodern production facilities has led the country to emerge as one of the world’s most competitive tyre markets. . Moreover. with a major proportion of this investment directed towards the radial tyre capacity expansion. Bridgestone. No matter if the vehicle is old or new. Michelin. the India tyre industry has been witnessing stupendous growth from since the last two fiscal years. Driven by the strong demand in automobile OEM sector and replacement market. With the developing nations churning the growth engines of the world. 3. In fact. Tyre manufactures has become extremely technical and forward thinking as manufactures look to push the boundaries of what can be achieved through new technologies. the world wide consumption of tyres to be more than automobiles. “Indian Tyre Industry Forecast to 2015”. utility and light trucks) are much in demand in both developed and developing nations. technological development in the tyre world are making a big difference. the need for tyre remains a constant and with number of second hand vehicle sales increasing and as compared to new vehicles. Whether its improvements in fuel economy. commercial vehicles (van. according to research reports.2 INDIAN SCENERIO The Indian tyre industry has been witnessing tremendous growth for the past few years on account of growth in automobiles demand. comparable to the best of the world. The degree of radialisation is a clear indicator of the status of road development. with radial tyre penetration level for the category reaching 100%. It has also been found that India’s market for radial tyres in commercial vehicles section is still in its infancy. However. overload control and retreading infrastructure. the tyre companies in india have kept pace with the technological improvements that radicalization signifies and offered state of the art product. The concept of ‘green tyres’ is becoming a paradigm of the country’s competitive edge. In spite of some constraints and limitations.Tyre manufacturers are coming up with new technologies to provide customers with better products and services.1 ACQUISITION OF TECHNOLOGICAL CAPABILITIES Radialisation has been a significant dimension in the acquisition of technological capability in the indian tyre industry.2. fuel saving and improved driving. This segment will be the largest growth area over the next few years. Technologies like self inflation by Goodyear and run flat tyre (RFT) by Bridgestone are paving the way in Indian market. Some of the advantages of radialisation are additional mileage. Radialisation ids linked to factors such as road development. vehicle engineering and the economy in general. The passenger car segment switched to radial tyres in a short period of time. Several greenfield projects are also there in pipeline to facilitate an increase in the domestic production capacity to meet the growing tyre demand in the country. 3. penetration level of radial tyre has also started to increase rapidly in the light commercial vehicles and truck & bus segment. This new category of tyres is now being widely accepted in India. . reinforcement material etc. Despite these bottlenecks technology upgradation in Indian tyre industry during the last few decades has significant. most of the major players don’t engage in basic research due to the high costs involved. The emphasis given by Indian tyre companies to applied research and the setting upof well equipped in house R&D centres by the companies. joint ventures and collaborations. R&D is essentially business or markets driven. which are manned by the experts and experienced professionals. the setting up of well equipped in . particularily in the Indian scenario. chemical. compromises have to be made in the upgradation of technology because of. involving the change of tread design. First. a) The conflict and complimentary inherent in these disciplines b) The usage pattern of the tyres c) The cost factor. due to several factors. The source of technology for the domestic firm has been through reverse engineering. loading pattern etc. have also helped in technology upgradation.2 TECHNOLOGY GENERATION Technology generation in the Indian tyre industry is essentially geared to development research. a tyre’s performance could be affected due to factors such as the weather.3. Tyre technology upgradation is an extremely difficult process. Further. raw material suppliers could also help in conceiving new projects. since tyre technology encompasses various disciplines such as polymer. Compound development and in process problems have been the main thrust of in house R&D in the Indian tyre industry. steel etc. However. The emphasis given by Indian tyre companies to applied research.2. Indian tyre technology has exhibited versatility in maintaining inflow of technology through foreign collaboration and tailoring to the Indian needs. is a multi stage. a) No WTO bound rates for tyres and tubes .4 NEW POLICY INITIATIVES The tyre industry in india has had to grapple with raw material price volatility. while cross ply technology is still labor intensive. The degree of automation has been greater in the area of radical technology. The production system in the tyre industry has been traditionally very labor intensive. The rationale provided by the firms for the increasing drive towards automation of the manufacturing facilities has been that high quality and uniformity of the final product usually cannot be guaranteed with a labor intensive process. which has slashed the size of the workforce to a considerable degree and has effected a change in its composition. some of the recent initiatives by the government to facilitate the growth of sector include. The firm has been resorting to automation in order to tackle problems related to labor unionization and indiscipline in the sector. In this connection. The automation of manufacturing processes has increased gradually.house R&D centers by large tyre companies. 3. Indian tyre technology has exhibited versatility in maintaining inflow to technology through foreign collaborations and tailoring the same to Indian needs. 3.2.3 AUTOMATION Tyre production traditionally.2. steel. with significant inter stage difference in the intensity of labor requirement and a highly complex process involving the use of around 37 different materials including rubber. rupee appreciation and cheap Chinese imports. fabrics and vulcanizing materials. manned by experts and experienced professionals have also helped in technology upgradation. There is also an urgent need to increase the degree of radialisation in order to safeguard their share in the exports markets. Some significant hurdles towards attaining these projected growth rate could be raw material related price volatility.2. according to a study by Credit Analysis and Research Limited(CARE). JK tyres. run flat tyres. While the truck and bus tyres are set to register a compounded annual growth rate of 8%. the Indian domestic companies have to pursue a growth strategy of continuous innovation and increasing emphasis on product differentiation. the governments thrust on development of road infrastructure and the sourcing of auto parts by the global original equipment manufacturers (OEMs). is nearing saturation.5 FUTURE PROSPECTS OF THE INDIAN TYRES The Indian tyre industry is expected to show a healthy growth rate of 9-10% over the next five years. Apollo tyres and CEAT.6 MAJOR DOMESTIC PLAYERS Major players are MRF. Global tyre manufactures have been making constant efforts to innovate and offer a diverse range of products such as tyre with pressure warning system. the light commercial vehicles segment is expected to show a CAGR of about 15%. The other key . which has been placed in the restricted list c) Increasing thrust on development of road infrastructure. which accounts for 64 % of the organized tyre market. eco friendly tyre and energy efficient tyres. rupee appreciation and the looming threat of cheap Chinese imports. In this context. 3. 3.2. The Indian tyre companies need to make active efforts to explore newer markets as the existing markets for Bus-Truck tyres.b) No restrictions on the imports of all raw materials required for tyre manufacture excepts carbon black. The growth of the sector is closely linked to the expansion plans of the automobile companies. which account for about 45% of the total exports volume. Tyre corporation of india ltd (TCIL). Falcon.7% and 5% respectively. TVS-srichakara. kesoram industries and Goodyear india with 11%.players include Modi rubber. CHAPTER 4 COMPANY PROFILE . Dunlop. Metro tyres and Balakrishna tyre are some of the other significant players in the industry. 3 THE HISTORY OF THE COMPANY . 3.1 COMPANY VISION AND MISSION Standardization of operations at all levels. TOTAL CUSTOMER SATISFACTION OPPORTUNITY COST LESS PRICE INNOVATIVE NATURE GOOD RELATIONSHIP SYSTEM FOR CONTINUAL RELATIONSHIP 4. 2. right from procurement to the last mile. 6. As always we are confident of achieving these essentials and fulfill our goals to become the leading player in the continent. sophisticated R&D. quality control implementation at all production plants. is the mission in front of us. 4.4. Procurement of right quality raw materials from source. 5. 4. are leading factors which help us to accomplish this mission. ultra modern machinery and a chain of retail outlets etc.2 QUALITY POLICY 1. During 1982.5. and create critical computing parameters for the present and future requirements. 000 million in the next two years. The company believes theat the quality is the last word rather than the price.The company’s corporate headquarters and production plant are spread over an area of 50 acres suited along the M.C road state high way – KALADY.10. striving to go to the extra mile and achieve highest excellence in the service provided to the customers. K P Varkey and competently assisted by his son and the Managing Director shri. 4.3. Over a short span of time. R&D lab is equipped with highly sophisticated and rare equipment in order to develop and monitor innovations.1 FUTURE AND GROWTH PLANS The companies turnover has already crossed Rs. the group has succeeded in developing TOLINS brand into one of the leading rubber product and tyre manufacturing companies in the country. vision and commitment over the years to become this flagship venture ‘TOLINS GROUP’. TOLINS group is headed by its founder and chairman Shri. Tolin’s capacity is projected to expand from the present 2.000 tons. as an SSI unit and submitted his entrepreneurial skills. along with well qualified and dedicated workforce. K V Tolin. Our overseas manufacturing unit in UAE has also started producing quality product with the latest technology. The company always tries to treat their customers with great respect. stages of production. K P varkey has sparked the start.000 tons a month to 4. The management strongly . shri. 000 million and it is expected to touch rs. Jordan. In the domestic market the company has a solid client base comprising major State Public Sector units (STU’s). Kenya. East Africa. The company is entering into producing tyres for two wheeler and three wheeler segments. It has become an icon amongst the tyres and retread industry and crated a vast knowledge base in both rubber and tyre industry which is most crucial to its future organic growth. Syria and Egypt etc.2 PRIORITIES AND FOCUS At present. Expanding the dealer networks in the . 4.believes that the experience combined with the drive. honest.3. handwork. 30% of Tolin’s production is devoted to addressing the export requirements. Tolins group of companies earned and maintained an excellent track record on the strength of its superior quality product and totally dependable services. ‘TOLINS’ is the first Indian to enter and survive in the American market for pre-cured retreading product. in the world’s toughest and competitive environment. Company has also opened up sales in the US market recently and is now procuring special moulds to develop patterns for the US Market. The group has entrenched itself as a major tyre retreading solutions provider across India. Middle East. Over the last years. and the clean positive attitude of the working personnel in the company carries the image and reputation of the company. Israel. 3. 4.4 PRODUCT OF THE COMPANY 1. Star rib tyres. 5. 6. 2. 4.K. S. Rib Pattern Van tyres. Farm tyres. Logan tyres.B college changanassery. of India for five consecutive years. . 8. 7.P Varkey. 2006-07 2007-08 2008-09 2009-10 2010-11 BERCHNOVA 2007 – Entrepreneur of the Award for the year 2006-07 by Berchmans institute of management studies. Farm King tyres. 3. Rib Pattern Roger tyres. 4.domestic market and opening up exclusive shops in niche areas are our priorities.3 AWARDS AND ACHIEVEMENTS Best Exporter Award from Govt. Super Lug XT tyres. GSO CERTIFICATION (2011) ISO 9001 (2008) Export Award for the best performance from CAPEXIL (Chemical and Allied Export Promotion Council of India) The global malayalee council’s business award for the year 2004 to Chairman Mr. Blocked Pattern tyres. Dies and moulds. Deep tread design for extra long service life. Excellent stability in wet and dry conditions. Super lug tyres.1 PRODUCT PROFILE 1) Super lug XT tyres Salient Features: Extra high traction treads design. 11. 4) Logan tyres Salient Features: Block pattern for highway. Rubber molded components. 2) Blocked Pattern tyres Salient Features: Block pattern for highway designed for drive axle use. 10. 12. Deep tread design for extra long service life. Excellence in traction and breaking performance and improved long mileage because of tough deep tread block. 3) Farm king tyres Salient Features: Excellent stability in wet and dry conditions.9. . Gears.4. 4. designed for drive axle use. Long wear life and realizes excellence in steering low noice and demonstrates strong traction performance. Excellence in traction and performance and improved long mileage and system to irregular wear. 5) Rib Pattern Roger tyres Salient Features: Rib/Lug pattern dedicated for all position use. 8) Star Rib tyres Salient features: Tyres of vans and light trucks with tread pattern adopting stress dispersion. Deep tread design for extra long service life. Excellence in traction and performance and improve long mileage and resistance to irregular wear. 6) Farm tyres Salient features: Excellent stability in wet and dry conditions. Excellence in traction and performance and improve long mileage because of tough deep tread block. 7) Rib Pattern Van tyres Salient features: Rib pattern dedicated for highways. . designed for all position use. These rubber components can be availed at industrial leading price. Tyre for dump trucks with excellence in traction and breaking performance on winding roads. 12) Gears Company offers Gears. These dies and molds are designed and developed to make suitable for applications in varied temperature and pressure. which are machined from wrought bar stock and subsequently heat treated to develop the required surface hardness and tooth bending durability. Further. . car. buses and motor bikes and geared cycles.9) Super Lug tyres Salient features: Cross lug pattern for on and off road conditions designed for drive axel use. These are used in trucks. Our rubber molded components are made from high quality rubber materials. we are able to fabricate a wide range of dies and molds. 10) Rubber molded components The rubber molded components are widely used in various applications. the superior angled set and floating disc arrangement allow them free from jam and leak. Further. 11) Dies and molds With the help of our modern like CNC machines. reduction gearbox etc. . Further Tolins sprockets are teeth like projections arranged on a wheel rim to engage the links of a chain.Tolins gears control speed and are of various types such as ring and pinion. hydraulic gears. These are used in various applications in cement plants. sugar mills. sponge iron plants fertilizer plants. thermal power station. mineral plants and other manufacturing industries. spiral gear. Finance.1 ORGANISATIONAL STRUCTURE TOLINS Tyres Pvt.Ltd is following the functional organization structure.CHAPTER 5 ORGANIZATIONAL STRUCTURE 5. In this various organizational activities are classified and divided according to functions like Production. Marketing. Human . 2 ORGANIZATIONAL CHART .Resources. The disadvantages to this structure are poor communication across groups and slow response to changes in the environment. Material Department. The line of command will be much clear in this type of organizational structure. 5. This structure depends entirely on the organizations objectives and strategy chosen to achieve them. Individuals specialize and departments tend to develop common knowledge across the group. Research and Development Department etc. A good organizational structure will help the organization to increase efficiency in its operations and it will also help in the optimum utilization of available resources. These classified departments are put under the charge of individual specialists to deal with the particular department. MANAGING DIRECTOR MANAGER COMMERC IAL & FINANCE MANAGER MANAGER QUALITY & CONTROL HUMAN RESOURCES FACTORY MANAGE R FACTOR Y MANAG ER TYRES TRM OFFICER LAB COMMERC IAL ASSISTA NT PRODUCTI ON SUPERVISO RS SUPERVIS ORS WORKERS OFFICE ASSISTANT WORKERS RECEPTIONIST SECURITY . CHAPTER 6 FUNCTIONAL DEPARTMENTS . . . . . . . there are different types of departments.In TOLINS TYRES PVT LTD.6 RESEARCH DEPARTMENT .4 FINANCE DEPARTMENT 6.3 MARKETING DEPARTMENT 6.5 MATERIAL DEPARTMENT 6.2 DEPARTMENT HUMAN RESOURCE 6. 6.1 DEPARTMENTS PRODUCTION 6. 1 PRODUCTION DEPARTMENT Production means application of process to the raw material to add use and economic value to arrive at desired product by the best method.6. Production department is headed by production manager who looks after . without sacrificing desired quality.1.1 PRODUCTION DEPARTMENT 6. Production manager gives leadership to the production department. Around 150 workers are there in the production department. The production department deals with the most important function of Tolins Tyres Pvt. 6. all activities of the company are related with production. Factory manager and the store manager come under the production manager. The production department controls all the production process in the organization. The production manager is the main head of this department.1. Production is the functional area responsible for turning inputs into finished outputs through a series of production processes.2 PRODUCTION DEPARTMENT HIERARCHY PRODUCTION MANAGER . He ensures that work is carried out smoothly and supervises procedures for making work more efficient and more enjoyable.the timely production of products. The production process is done by the production department.ltd. The production processes are being carried out in three different plants. The AGM is heading the department and makes sure that raw materials are provided and made into finished goods effectively. 1.3 PRODUCTION FLOW CHART RAW MATERIAL .ASSISTANT MANAGER EXECUTIVES PRODUCTION SUPERVISORS WORKERS 6. BATCH WEIGHING MIXING RE PROCE SS LAB TESTING OK COMPOUNDS SCRAP EXTRUSION IN PROCESS INSPECTION OK RAW MATERIAL TREAD CALENDARING COMPOUNDS . IN PROCESS INSPECTION SCRAP CALENDERED FABRIC BIAS CUTTING IN PROCESS INSPECTION SCRAP OK . CUT PLIES PLY CUSHIONING CUSHIONED PLY INCOMING MATERIAL BREAD WINDING COMPOUN D IN PROCESS INSPECTION BEAD WRAPPING OK TREAD COVERED BEAD WOUND BED CUSHI ONED PLY CUT PLIES TYRE BUILDING SCRAP CUT PLY . COVER ED IN PROCESS INSPECTION SCRAP GREEN TYRE TYRE PAINTING & POKING TYRE CURING OK IN PROCESS INSPECTION TRIMMING SCRAP IN PROCESSS INSPECTION SCRAP IN PROCESS TYRE INSPECTION REPAIR . SCRAP OK STOCKING DESPATCH 6.1.4 PROCESS MAP TECHNICAL SPECIFICAT ION RAW MATERIALS MONTHLY PRODUCTI ON PLAN MOULDS SPECIFICATI ON & GUIDELINES . 1. Carbon black. Accelerators. Zinc oxide. Vulcanized rubber. .MANUFACTURING ENGINEERIN G MATERIALS & HUMAN RESOU RCES TYRES POWER & FUEL DESPATCH PLAN TO 6.5 MATERIAL USED INDESPATCH RUBBER COMPONENTS VARIOUS LOCATIONS The essential ingredients in rubber compound are as given below: Raw rubber or natural rubber. 6 MANUFACTURING PROCESS ACTIVITIES A)COMPOUND MIXING A Compound is made by mixing the required additives into rubber. Process oils or aromatic oils. 6. Reinforcing agents. . Anti degrader. This mixing is done in the chamber of the Banbury mixer under high share and pressure using the rotors of the machine so that the ingredients are uniformly dispersed inside the rubber matrix. This mixing is accomplished in two or more steps using a Banbury mixer. Different rubber compounds are used in the different components of the tyre.1. Activators. Special additives. Filler. Process aids. 9) Breakers – made from dipped tyre cord and rubber compound. These are then used at various stages of tyre manufacturing. 8) Bead – made from bead wire and rubber compound. 1) Thread – made from rubber compound 2) Sidewall . lubricants and paints are prepared in the cement house using rubber compound solvents and other raw materials. 5) Chafer – made from dipped square woven fabric and compound.-do4) Piles – made from dipped tyre cord and compound.-do3) Thread cushion . . solutions. B)Cement preparation Various cements. 6) Flipper – made from dipped tyre cord and compound.The rubber compound is thus used for the preparation of different components in subsequent stages of manufacture. 7) Filler – made from rubber compound. A thin sheet of rubber compound prepared using a small 2 roll calendar is applied to the bottom side of the thread.C)Fabric dipping Raw fabric (Nylon) as received is having very poor adhesion to the rubber compound and has poor dimensional stability. Extrusion is the process by which the rubber compound is given definite continuous shape. The fabric is also stretched and hot set to increase the dimensional stability. During the dipping process an adhesion coating is applied to the surface of the fabric to improve adhesion. This goes to the next stage of ply cutting. The continuous profile is then cooled. F) Ply cutting (Horizontal and vertical BLAS cutting) . This is accomplished using a 4 roll ‘Z’ type calendar. E) Calendaring Fabric calendaring is the process of coating both sides of the dipped fabrics using rubber compound. D) Extrusion Here compounds of the tyre like tread and sidewall are prepared from rubber compounds using a dual extruder. The coated fabric is cooled and wound in liners to avoid sticking. and cut to required length which is used in the assembling of tyre at tyre building. This thread is called thread cushion. The cut plies then go to 3 roll calendars for squeegee application. G)Squeegee calendaring/ squeegee application Squeegee calendaring is the process of making thin sheet of rubber compound usually by using a 3 roll or 4 roll calendar squeegee are used at the inner most layer of the tyre( drum squeegee) and also in between the different piles. Chafer rolls from slitter go to the tyre building and flipper rolls go to bead flopping.7 Tyre building or tyre assembling . For example.For assembling a tyre several plies are used. It is n liners and the squeegee rolls are sent to tyre building for assembling. H) Beads preparation Bead preparation consists of three stages: a. Components like chafer and flipper are also made at the bias cutter. a 16PR nylon truck tyre uses 8 plies and 2 breakers. Bead fillering c. Each ply is cut from the coated fabric rolls prepared by calendaring.1. Cutting is accomplished in a bias cutter. Bead winding b. These are further shift using a slitter into small widths and mould into rolls. After squeegee application the piles are sent to tyre building assembling. The ply squeegee preparation and its roll calendar. Each ply is cut at definite width and angle and mould in liners. Drum squeegee is prepared in the 4 roll ‘Z’ calendar. Bead flipping 6. The assembly is taken out after collapsing the drum. The different components that make a Green tyre are the following: Plies Breakers Chafer Beads Thread Sidewalls .Tyre building is the process of assembling various components into semi finished product called a ‘GREEN TYRE’. The flipped beads are applied next. Finally the thread and sidewalls are applied. The components like drum squeegee. piles are assembled using a tyre building drum. This is accomplished by a tyre building machine. 2.1 HUMAN RESOURCE DEPARTMENT HIERARCHY GENERAL MANAGER .6.2 HUMAN RESOURCE DEPARTMENT 6. The success of any organization depends on the .2 HUMAN RESOURCE DEPARTMENT Human beings are the key resources in any organization.H.R MANAGER OFFICE ASSISTANT RECEPTIONIST SECURITY 6.2. skills and experience. MR. The HR department of TOLINS is much effective. transportation. employees etc.efficiency with which its resources are managed. Training will be provided to fill the gaps of the existing employees. The competency of the current personnel performing the activities is compared with the competency gaps.2. cleaning and sanitation. HR department functions start with security that issue passes to the people and checking vehicles. All the above. Abraham Kuruvila as its General Manager. They also give canteen facilities.3 Functions of HR department . fire and safety. Company competence standard for each position in terms of education. employee welfare. incentives. Then it goes through the reception where the messages received and sent. bonus. attitude and interest. prevention of accidents. training. Human resource is ensured that the personnel performing work affecting product. quality are competent. Human beings are the total of the inherent abilities adequate knowledge and skill. 6. The main function is it aids in the better performance of an organization by identifying the right type of people with the right combination of skills. The main function of HR department are training. grievance handling. recruitment. housing facilities for workers. maintaining good relationship in the organization is the main function of HR department. maintaining good relation with customers. Placement and Induction After selecting a candidate. Training policy of TOLINS is formulated by the training organizing committee. Recruitment Recruitment is the most important function of HR department. Training Training is the method of increasing the knowledge. Placement is the actual posting of an employee to a specific job. Selection Selection is the process of identifying the most suitable and promising candidates from the list of recruited persons. 3. It is the process of searching for prospective employees and stimulating and encouraging them to apply for the job in an organization.The various functions of HR department are as follows: 1. which consists of the . They are: Campus selection Examination Advertising agency 2. There are three types of recruitment. It involves assigning a specific responsibility to an employee. skills and aptitudes of an employee for performing a particular job. he/she should be placed on a job. 4. It provides feedback to employees so that they come to know where they can improve their job performance. Attendance and Leave There is a routine check about leave and attendance of every person in the organization. Every employee has a separate register for keeping his/her attendance and the whole information entered into the computer. CITU Pvt. 9. Union 8.representative of the entire line department with the advice and assistance of the staff’s personal policies. 6. Trade union There are two types of trade unions. 7. Medical and Insurance . Workers are paid their daily wages and staff is paid monthly salary which is decided by the Managing Director. Casual leave is 12days and medical leave is 10 days for each employee. Earn leave for workers are 16 and staff is 21. Compensation All the employees of the company are paid according to the scale. 5. Performance Appraisal Performance appraisal is the systematic evaluation of the individual with regard to his/her performance on the job and his potential for development. TOLINS provide medical facilities for employees and it covers their family members also. Welfare of workers Facilities for sitting First aid appliances Canteen and shelters Restrooms and lunchrooms Welfare officers 13. Contract labor administration Welfare of the society is the real motto taken by the company. All the machineries and factory itself is covered under the insurance policy. All the members in the organization come under insurance policy. Safety of workers Fencing of machinery Maintenance of building and machinery Prohibition of women employees in the factory Providing uniform dresses to the workers 12. 11. More than 20% of the workers belong to the locality is legible for the work. The company employed more people on the contract base. Health of workers Cleaning of the factory Disposal of the wastes and affluent Ventilation and temperature control Dust and fume control Artificial humidification . 10. Policy is different according to the job. Lighting Provision for drinking water 6.3 MARKETING DEPARTMENT . 6.1 MARKETING DEPARTMENT GENERAL MANAGER MARKETING MANAGER ASSISTANT MANGER OFFICERS EXECUTIVES .3. 6. Sales man etc are there to assist.3. Advertisement and Sales promotion. selling. 2. 6. strong transportation and advertising. To improve upon customer satisfaction by reducing customer complaints. make detailed survey on the trends maintain relationship with customers maintain relationships with government 6.3 Objectives 1.3.2 Functions of the Marketing Department To To To To conduct market survey for future requirement.4 Functions of MARKETING MANAGER Marketing Manager is personally responsible for performance of marketing activities which include number of functions such as marketing research. assist.TOLINS TYRES PVT LTD has got a very good marketing department controlled by efficient and dynamic marketing manager. Marketing Executives. Manager. Under each section.3. Marketing department is divided into three such as Marketing. distribution. . To establish and maintain a quality system suitable for organizations vision and commitment towards marketing and sales of products and services rendered to the customer. Advertisement includes the customer to buy the product.6 Advertising and Sales promotion Advertising and sales promotion tools are used to promote the product in the market. Magazines and Sales force. 6. he is accountable to the chief executive of the company. Promotion are the factors of marketing mix. Newspapers. If any P is weak product will be a failure. target consumers etc. market information is collected from various sources like Dealers. Marketing analysis Determining market goals Organizing the marketing activities Assembling Product management Controlling marketing activities. These 4 P’s are equally important for the marketing of the product. Competitors. So it should be carefully selected by considering the nature of the product. The ultimate object of advertising should be modifying the attitudes or the behavior of the customers. Place. In order to know the pulse of the market. Marketing activities taken place in Tolins involve the marketing survey.3. Distributers. media plays vital role in the effectiveness of the advertisement. Information is collected from the market through the market survey.promotion etc. In advertisement.3. 6.5 Marketing Mix Product. sales promotion . Price. coupons. Product strategy Packing. Promotion strategy Replacement guarantee and new product development are included in promotion strategy. . Distribution strategy Product quality.3. 6. contest.7 The important marketing strategies are: Pricing strategy Price is important factor in marketing mix. distribution channels. Without pricing no product can be sold. dealers etc are important in distribution strategy. replacement guarantee etc. brand image of (product features) is related to product strategy.activities are displays. market survey. 6.1 FINANCE DEPARTMENT Hierarchy .4 FINANCE DEPARTMENT 6.4. The financial information of an enterprise is contained in the financial statements or accounting reports. compare and evaluate the firms earning ability. .FINANCE MANAGER ACCOUNT MANAGER OFFICERS The basis for financial planning analyzing and decision making is the financial information. It is also required to aid in economic decision making investment and financing decision making. Financial information is needed to predict. 6. It determines sources. quarterly. either on the same day or some of the customers have credit for one month.2 Functions of Finance department The following are some of the main functions of this department Preparation of cash flow budget(monthly. quarterly. preparing the budgets etc.The financial functions are performed by the finance department. yearly) Budget varies statement(monthly. quality and of funds together with efficient management of funds.4. the financial year of the company is from 1 st April to 31st March. quarterly. book keeping. yearly) Closing statement (Standard costing statement on yearly basis) (Actual costing statement on monthly basis) Preparing monthly profit and loss account and balance sheet on or before 5th of every month Banking (Working capital loan management) (Cash flow management) (Tolins provide periodical performance to the bank) Accounting . yearly) Preparation of capital expenditure budget Preparation of revenue budget(monthly. The major activities of the finance department are the data entry. The finance department verifies all the bills passed by various departments and the bills are cleared. Account also follows the policies and procedures of the company.4. sources of data with document.Start with data entering. .3 Functions of Finance Manager To select the best sources for procurement of funds To make investment decisions To manage cash inflows and outflows To help in tax administration and tax planning. Accounting is done according to the account manual of the company. 6. 6.1 MATERIAL DEPARTMENT HIERARCHY MATRIAL MANAGER .5 MATERIAL DEPARTMENT 6.5. It is the department which deals with the procurement and maintaining the stock of raw material and essential . Department manager is heading this department. the assistant manager. the executives and the supervisors.EXECUTIVES OFFICERS HELPERS Material department for maintaining the material in the organization required for running its day to day affairs. Under him. All raw materials may not get in bulk quantity every time.5. b) Purchase process It will be carried out as per documented procedure to ensure that purchased products/ services conform to specified requirements. Each and every item for the company is purchased through the materials and supplying the same to the various department of the company. it is the duty of the material department to make sure the availability of raw materials. Selection. All materials including semi finished compounds are procured by managercommercial & finance. evaluation and re evaluation of suppliers shall be conducted as per procedure for purchase. . primal purchase orders will be used for all production related materials except semi finished compounds.items which are needed for the production and performance of the industry. It will be made only from approved suppliers. 6.2 Functions of Material department Purchase a) Purchase of raw materials Whenever the raw material is wanted in the day to day process. c) Production materials It means the materials that are wanted other than the raw materials. building etc. land. Eg. d) Purchase of capital goods Capital goods mean goods that have capital value or it has a long term use. It may be tangible or intangible assets. . Machinery. 6.6.7 Research and Development department 6.1 Research and Development department hierarchy MANAGER . 6.EXECUTIVES EXECUTIVES Areas of research and plant development are the main functions of research and development department.6.2 Development department New product development Energy utilization New product technique . Instrumentation and product quality New technique of packing Always techniques are practiced inside the organization. CHAPTER 7 SWOT ANALYSIS . It is the identification of the strength. It is the facts that determine the course of action to ensure the survival of the growth of the firm. opportunity and threats in the environment of the firm along the formulation of business policies. 7. Weakness. The environment might present opportunities.1.1 STRENGTH Quality of the product Managed by a team of professionals Strong brand image in the minds of customers .7. Sometimes a firm will not have strength to meet threats. weakness.1 SWOT ANALYSIS The SWOT analysis includes the evaluation of the companies Strength. Threats. Opportunity. 2 WEAKNESS Trade union issues Breakdown of machines Heavy workers Company is struggling to meet customers growing demand Limited number of loyal customers 7.3 OPPERTUNITIES Productivity can be increased Increased awareness Innovative replacement of retiring staff Carrier development and training facilities Find out new sources of funds 7. Better stability in the market Good customer relationship Energetic leadership Well trained workers Supportive environment Staff development Generator for emergency Knowledgeable employees Reputation of the employees Reputation of the organization Cooperation with partners 7.1.1.1.4 THREATS Tight competition in the market Change in the price of raw material Increased competition . CHAPTER 8 FINDINGS & SUGGESTIONS . They give importance in health and safety of workers. Proper motivation programs must be conducted Conduct market research every year or twice in a year. They maintain good customer relation. The environment of the company is good. Tolins is concentrated on consumer satisfaction.1. All the departments are well structured. .8. Maintaining healthy and peaceful relation between superiors and subordinates.1.Ltd has a good reputation in tyre retread manufacturing and its supply. A good coordination exists between various departments.2 SUGGESTIONS Improve the publicity of the company.1 FINDINGS TOLINS Tyres Pvt. Leave rules and procedures followed by the organization are fair. The management should give more importance to employee related matters. 1. This study helped me to meet a lot of workers. Kalady. supervisors and had some valuable discussion regarding the production.LTD. CONCLUSION I have done my organizational study in TOLINS TYRE PVT. . It is a very good example of organizations which strives to give products according to the customer’s needs and satisfaction to employees in their jobs. Production capacity should be increased according to the order. Advertisement efforts should be improved. The function of an organization is clearly understood by this study. It gave me a lot of experience and knowledge about the organization. asp? id=750 https://www. Educational Publishers Pvt. 4. sreekanteswaram. Sultan Chand and sons. Trivandrum Company records www.in/url? sa=t&rct=j&q=&esrc=s&source=web&cd=7&cad=r ja&uact=8&ved=0CEYQFjAG&url=http%3A%2F %2Fwww. New Delhi Mr. Yamuna Publications.co.researchandmarkets. Business statistics.ltd. Potti L.REFERENCES 1.com%2Freports %2F2356223%2Findian_tyre_industry_forecast_to_2 015. http://www. Marketing Research.com/RWmarket_report. 6.tolins . Sharma D. 3.pdf&ei=w7pMVbvvLY69uAS4YHYCA&usg=AFQjCNG_xVqLmb2HwMjXNKM8z1puk wDqmA&bvm=bv.92765956.d.google.rubberworld. 2.c2E DR.com .D. 5.R.