COMPANY PROFILEThe company was first founded in Japan as Komyosha in 1881 by brothers Haruta and Jujiro Moteki. Together with their chief engineer Heikichi Nakagawa, they began business with projects for the Japanese navy and soon progressed to the production of viscous paints. In 1896, the company moved all their production activities to a new factory in Tokyo. Two years later in 1898, Nippon Paint was established as Japan's first true paint manufacturing company. Nippon Paint's presence quickly spread across Japan. In 1914, having secured the domestic market, the company expanded into China, India and the South Pacific. After making inroads into Taiwan and North China, Nippon Paint established the Pan Malaysian Paint Industries in 1963 - today known as Nippon Paint Singapore. In 1967, four years later, Nippon Paint Thailand and Malaysia were established. Innovative product breakthroughs have been a hallmark of Nippon Paint's growth through the decades. In 1986, the advanced "Photo ED" system for printed circuit boards was introduced. In 1992, the company introduced two more highly advanced innovations to the industry - the "Flexceed" printing plates which could be developed in water; and the water-borne recycling system. Now recognised as the paint industry leader in Asia, our paints and coats have made inroads into diverse aspects of life all around the region. In cities across Asia as varied as Ho Chi Minh and Seoul, Kuala Lumpur and Jakarta, the company plays diverse roles, enhancing and improving different aspects of life and business. In Vietnam, for example, we have acquired more than 70% share of the motorcycle coatings market. In China, Nippon Paint was the first to launch the Colour Tinting System, installing more than 800 of these systems across the country. Offering more than 1000 colours, shades and hues, this service innovation has changed the way paint is retailed in the country. Besides bringing quality paint and coatings to all parts of the region, Nippon Paint constantly seeks new products and coatings that are more eco-friendly. This focus on protecting the environment has earned both our Singapore and Taiwan operations the coveted ISO:14001 certification in 1997 and 1998 respectively. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 1 Nippon Paint Pakistan (Private) Limited Nippon Paint (Pakistan) (Private) Limited marked the successful entry into Pakistan with the first sales going out on the 5th of November 2007. Head Quartered in Japan, Nippon Paint is the largest paint manufacturer in Asia. The company will be investing $25 million in Pakistan over the next three to five years, which will include a manufacturing facility in District Kasur, near Lahore. Currently, Nippon Paint Pakistan is doing business with 200 outlets nationwide of which 113 are equipped with the Nippon Paint Colour Creations Tinting Systems. We aim to have 200 Colour Creations Outlets by the end of the year 2008. The distribution network is currently spread from the far South, Karachi and Gwadar to the hilly areas of Mingora and continues to spread. All authorized dealers are equipped with Nippon Paint Colour Creations™ which is an innovative computerized paint system which allows the consumer to choose from thousands of colours and the selected colour is made available within minutes. With Nippon Paint Colour Creations™, consumers no longer are limited by the choices of colours as they can choose from our range of thousands of colours, and INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 2 the paint will be mixed right before their very eyes. Nippon Paint Colour Creations™ is set to transform the Pakistan paint market. Nippon Paint has specially formulated products for the Pakistan market. The five main products being, Nippon Weatherbond for exterior walls, Nippon Brilliance Matt Enamel, Nippon Perfect Emulsion and Matex Gold for interior walls, and Nippon 9000 Gloss Finish for wood and metal substrate. The special formulation is the result of Nippon Paint's research and development for products to suit the substrate surfaces peculiar to Pakistan. At the same time, supporting products such as wall sealers, primers and wall putty are also available. Nippon Paint Pakistan's plant will be operational during the last quarter of 2009, and will initially employ about 300 people. Output from the plant will be for local consumption and possibly for export to neighboring countries. In the interim period, Nippon Paint Pakistan is importing from its Malaysian plant so as to meet the current local market demand for its products. Nippon Paint is the largest paint manufacturer in Asia and a leading name in paint worldwide. It is number one in Japan, China, Indonesia, Singapore and Malaysia; and a key player in Thailand, Vietnam, Taiwan, Korea, Hong Kong, The Philippines and India.Throughout these countries, Nippon Paint is known for its dedication to high-quality, innovative products and excellent customer service VISION INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 3 We aim to build upon the strength of current foundations to meet the demands of the new millennium everywhere across the globe. We seek to live in harmony with nature and society, playing our part as responsible citizens by enhancing and beautifying our surroundings, protecting nature and encouraging the personal growth of our people. We seek to explore new technologies and markets, and create paint innovations that respond to customers' needs. We seek to develop innovative and technologically advanced paint products that will enhance beauty and protect our surroundings. We will create a workplace that maximizes the potential of each person, that creates mutual interdependency and trust, and that instills collective pride and identity. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 4 INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 5 . • • Creativity We shall create new values with wisdom. Corporate Vision • • The Company is working to expand globally as a specialty chemical company. working together for the mutual harmony and benefit of everyone. Our fundamental commitment is to become a trusted.Management Principles The Nippon Paint Group is committed to contributing to the welfare of society as a whole through its business activities. Challenge We shall establish the highest possible goals and make every effort to achieve the highest levels of standards in the world. • Collaboration We shall cultivate a corporate culture of freedom and generosity through positive communication and cooperation by acknowledging the diversity of human characteristics. offering high value-added coatings. keeping in mind a high sense of integrity and responsibility. • Customer-oriented We shall meet customer expectations by providing them with the best solutions through the Group's joint forces and all-out efforts. foresight and highly flexible ideas. eco-friendly company that helps protect the environment. The 5 Cs Code of Behavior • Credibility We shall respond to public confidence in our performances with right and fair judgment. I am confident that all Nippon Paint Group employees will unite under the leadership of the new president and overcome numerous difficulties. it was my intention to work as hard as possible until I “burned out. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 6 . And though the business environment surrounding us is extremely challenging. our shift to a new management system carries much more significance. Such a rapid deterioration of worldwide economic conditions like we are currently experiencing was something we could not have known. His warm personality and popularity were also factors I took into consideration in selecting him as the right man who will look after my duties after I step down. He is a man of outstanding management sensibilities and great acumen. When first appointed president. Kenji Sakai will assume the post of president effective April 1. Nippon Paint's new management system to become effective as of April 1 was decided on at the Board of Directors meeting held on February 26. one being spinning off a nonprofitable business into a separate joint-venture company and successfully rebuilding it. At such a time. and will then become non-executive corporate adviser after the shareholders' meeting is concluded.President Message Time for a change. a new organization to be launched after the upcoming General Meeting of Shareholders scheduled for late June was also decided upon.” Mr. Announcements regarding the new systems were made immediately. I will be relinquishing the post of representative director and president on March 31. We have indeed put “new wines in new bottles. whose technical background is cloaked by his business achievements.” The four years passed as expected. but the “burning out” part left me with various regrets. At this time. .Nippon Paint will celebrate the 128th anniversary of its foundation on March 14. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 7 . As the day approaches it is my particular wish that the Company will continue to build on its history. It has been a fulfilling four years and I would like to take this opportunity to thank all for the unflagging support and guidance I received while serving in the capacity of president. adding its role as a corporate entity that benefits society as it heads toward its 150th and 200th years. ethics and responsible care. innovation. The company's employees are constantly encouraged to pursue the fulfillment of the Corporate Mission Statement. delivering long-term business value through a high performance culture. We will cover the world.. Mission Statement To be the partner of first choice for customers and suppliers. ensuring sustained leadership position in the markets where we compete. our own people and the wider world. Here’s what each of them means in practice: Focusing on our customers’ future first: We can guarantee our future only by giving our customers products and services that improve their future. Focusing on our customers’ future first Embracing entrepreneurial thinking Developing the talents of our people The courage and curiosity to question Integrity and responsibility in our actions These values give us standards to measure ourselves by. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 8 . particularly in our dealings with customers.We will achieve corporate success through an unwavering commitment to provide our customers high quality products to their ultimate satisfaction. We will stay in the forefront of innovation and technological development in the paint industry We believe in: 1. We’ve always met the needs of our customers – that’s why we’ve grown. our shareholders. So this value comes first. 2. We will vigorously promote and safeguard the interests of our employees. The values have real meaning for us and the way we behave. 5. 4. suppliers. our suppliers and all our others business associates. 3. But now we make it very clear: it’s the basis of everything we do. It’s our priority and the reason why we exist. not “Yes. We’ll do all we can to develop existing talents. “Yes”.Embracing entrepreneurial thinking: New thinking and new ideas are everything – if we’re to compete. but. if we challenge ourselves and our customers to look at things differently. They’re about doing INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 9 . “Is there a better way?” There generally is a better way. Our employees have to be aware of rules and regulations that they must comply with. nurture new skills and progress within AkzoNobel. in whatever part of the world they work. But integrity and responsibility go deeper than that. Through this commitment. We dislike rigid hierarchies and we want our people to take a broad.” “Why not?” not “Why?” We might fail occasionally. interested view of the world. It’s the way we improve. Integrity and responsibility in our actions Business needs to work within a framework.. Developing the talents of our people Our business will grow if our people grow too. we’ll attract and retain people of the highest quality to develop the business. So we need an environment and a mindset that encourages new ideas from individuals and teams. And we’ll keep more people with truly original ideas within the company.. The courage and curiosity to question AkzoNobel isn’t one of those companies with a set way of doing things. So we’re committed to professional and personal development. but we’ll get great ideas to market more quickly as a result. We like them to ask questions. If we do the right things..s paint Pakistan INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 10 . Sponsor of Nippon paint Sponsor of Nippon paint is itself Nippon paint Japan which is parent company . partners and the general public interest. employees. Management Hierarchy Of Nippon.Nippon paint Japan invest $25 Million to start Nippon paint operation in Pakistan and has planned to invest more in the Pakistani market . They’ll then be more likely to work with us and invest in us – which is good for our long-term growth.things in the right way. people will know we’re a company that can be trusted.Ethical and responsible behavior matters to our business.Nippon paint Japan is operating in approximately 57 countries and it is in the top ten paint companies in Asia and have enough resources to start its operation in any country like Pakistan and don’t need any external financing as yet . Goals Nippon’s paint main goal is to create value for shareholders through serving the customers. as individuals and as a company. a recognition of the company's drive towards INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 11 . suppliers as well as investors. Our Singapore operation is also in the Singapore Quality Class. This commitment is demonstrated throughout our business relationships with customers. Our quality quest has gained numerous prestigious certifications.OUR QUALITY QUEST We are committed to delivering the highest standards of quality. Most of Nippon Paint's factories in the region are ISO 9002 certified. international standards for excellence in business practice. Early Colours of Life Some facts about Paint Who were the first ever to use paint? The earliest use of paint can still be seen today in caves of prehistoric men. These crude paints. the Egyptians expanded the colour range INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 12 . created some 30. were used to document various aspects of life such as hunting. Each product is monitored throughout the manufacturing process to ensure adherence to strict quality standards. together with intermediate tints. the colours were limited to black. These standards are evident in every initiative the company undertakes-whether it is the acquisition of raw materials. QUALITY PEOPLE Nippon Paint provides professional training for employees and offers them ample opportunities for personal growth and advancement.000 years ago by cavemen. the latest quality management standard. These accolades are a result of Nippon Paint's stringent quality standards. Nippon Paint Singapore also became the first paint company in the country to receive the ISO 9001:2000 certification. red and yellow. the recruitment and training of employees or customer relationship management. Back then. In the year 2000. QUALITY MATERIALS We source out raw materials only from top suppliers. How did mankind discover how to create different coloured paints? In the period 3000BC to 600 BC. Studies show that red lead was used to protect and preserve timber in 600BC in Rome. waterproofing their ships' bottoms with pitch and wax. Lacquer. However. Europe only began to fully recognise the protective value of paints around the 13th century. was given a big boost during the Industrial Revolution as demand was then high for anti-corrosive coatings that could delay or prevent rust and corrosion in metals. were also first developed by the Egyptians. Some of the pigments they created include green. How did science create a wider range of paint colours? In 1704. utensils. lacquer was already used widely for tableware. It offered improved whiteness and 'hiding' power of paint. the Western world's paint industry was growing healthily as an increasing number of paint manufacturing companies were founded. weapons and various accessories. Lake pigments. black and white. an important paint group even today. When did Asia discover and begin to use paint for its protective value? Japan was using a totally different sort of coating for its protective value. During the Middle Ages. A brown pigment called Mummy. Many other types of paints and coatings were also created to respond to the growing needs of paint to protect and preserve. hempseed or walnut oil. paintings were protected by varnish made by dissolving suitable resins in hot linseed. for example. In the Middle Ages. By mid 1800s. In 1918. in particular its protective function.and zinc-based paints were developed to fulfil these needs.000 years ago. titanium dioxide was produced. Who were the first to use paint for their protective properties? One of the first people to use paint for its protective properties were the Romans. This pigment was to replace white lead completely.with their chemical processing techniques. was used as early as the Stone Age in Japan. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 13 . The end of World War One also saw the introduction of synthetically manufactured pigments and dyes. a clear coating that brings a sheen of sturdy protection to surfaces. was prepared from the bones and bodily remains of Egyptian mummies. From about 4. the range of coloured pigments continued to grow as people experimented with different materials to get new colours. Early Greeks also used paint for their protective value. Lead. Prussian blue was developed as the first known artificial pigment. How did the Industrial Revolution lead to the expansion of paint? Paint. How did the war impact the paint industry? The World War did much to accelerate the development of paint. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 14 .were used for explosives during the war. Present day research is focused on developing products that preserve the ecological balance and protect life. Beyond attractive colours. rheology and pigment technology. For example. The challenge today is to create ecofriendly products such as water-borne coatings and lead-free paints. amongst other products. but also offer increasingly improved functionalities such as anti-corrosion and heat-resistant properties. Into the Future The paint industry today is a multi-million dollar industry. the industry now covers a large number of disciplines including polymer chemistry.a chemical used prior to this in paints . large quantities of nitrocellulose . Much investment has been channelled into dedicated research to develop paints and coats that not only look good. this excess nitrocellulose was put to good use as automotive coatings. With the end of the war. SWOT Analysis The overall evaluation of a company’s strength. It involves monitoring the external and internal marketing environment. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 15 . SWOT is an acronym for Strengths. and Threats. Nippon’s paint is setting up new corporate identity as a result of dynamic changes in paint industry. opportunities and threats is called SWOT analysis. Opportunities. Weaknesses. weaknesses. External environment includes opportunities and threats. The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations. whereas internal environment includes strength and weaknesses. Strengths The major strength of Nippon’s paint paint Japan and its latest technology . Quality of its product is also major strength because Nippon paint is providing high range of products INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 16 . is affiliation with Nippon Another strength large amount of colour and latest colour scheme . Nippon. and to increase their sale volume .It has recently enter the market it should increase their promotion rapidly and should invest on it in order to make their product familiar to customers. Price factor: Price factor is another weakness of Nippon’s paint because its competitors are offering less prices and other attractive incentives to their customers so it has to give weight age to this factor.Just like Berger and ICI paint coverage is almost all major areas of the country . INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 17 . . Increase converge: Nippon’s paint can increase customers. Opportunities Increase Promotion : Nippon’s paint has opportunity ti increase its promotion in order to get interact wit people .Weaknesses Coverage . Promotion : Promotion is most important tool is order to attract customer to your product but Nippon’s paint promotion not up to the mark still it not familiar to general public to extent. Number of Dealers Nippon’s paint is the fastest growing paint company in Pakistan on the other hand there are only a few dealers in Pakistan which amount only 250. its coverage through the country in order make its product available to Decrease Price: Nippers paint can increase its sales by decreasing its prices o its products and it is a great opportunity for them to take over the market..s paint is still laking this and coverage is not present all over the prime areas of the country where paints products is being demanded by the customers. so the situation tells us that Nippon’s paint is adopting and implementing on Growth Strategy. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 18 . Conclusion of SWOT ANAYLSIS: Since Nippon’s paint decent strengths and opportunities in the market.many key players and local niches is present in the market and will hard time for them .Nippon’s paint has to take this factor into account . Political Instability : It is another major threat for all the industry present in the Pakistani market . its market share is increasing and it is expanding its network rapidly.now a days political instability in our country as at its peak and this factor will influence all the businesses not Nippon’s paint is affected by it .Threats Increasing competition – The competition is increasing in this industry . Differentiation Strategy: INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 19 .BCG Matrix HIGH M A R K E T G R O T H LOW H I G H STAR ICI PAINTS QUESTION MARK NIPPON PAINTS L O W CASH COW BERGER AND MASTER PAINTS DOG ROYAL PAINTS RELETIVE MARKET SHARE Strategies under BCG matrix: That is the exact time for Nippon’s Paint to grow rapidly with the showing of its internal strength to the market to make the market favorable. Following are the main strategies that will be helpful for Nippon’s Paint to get a better market position. 2) Focus Strategy: Focus strategy refers to the focus on the customer. There are number of costs that the company has to consider. 1) Cost Leadership Strategy: Nippon’s Paint has to consider its cost to improve its profitability ratio. The initial Nippon’s Paint is targeting the high and middleclass people the country having ability to purchase quality product by paying it cost but in future company INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 20 . Nippon’s Paint is using differentiation in order to differentiate its product and services from other key player in paint industry of Pakistan. As the profitability ratio will increase. focus on that target market. That’s not the right stage to adopt this strategy because Nippon’s Paint is recently enter Pakistan market and has to spend more to cover the entire market through strong promotion of their product and services but Nippon’s Paint will use this strategy in near future to compete the market and cover it. Nippon’s Paint become stronger to invest more.Differentiation strategy is that the company makes its products or services differ to the other companies.Nippon’s Paint has to be careful all type of costs. Nippon’s Paint has to provide more values to its consumers. so that it will be beneficial to become the market leader. Nippon’s Paint is currently following this strategy in order to meet the organizational objective. identify it and serve them better. so it has to keep in focus the Demographical changes that are the reason Nippon’s Paint is using polycentric view of Management. As the People income is not increasing according to increase in Prices of different commodities. 2) Economic Factors : The economic condition of Pakistan has also strong impact on Nippon’s Paint . So Nippon’s Paint has to overcome these facts in order to remain in the market. their ages. so demographics have strong impact on Nippon’s Paint . As Pakistan inflation rate is entering in galloping inflation rate. The population growth rate has also changed. The reasons for their extension is to either retain or increase there market share along with some other reasons they are also doing that because as the Demographics of the country is changing the People’s attitude. so the company has to revise its strategies accordingly.is also planning to meet the whole need of the nation by providing necessary product line to the people of Pakistan PEST ANALYSIS OR EXTERNAL FACTORS 1) Demographics : Nippon’s Paint desire to operate on large scale. So Nippon’s Paint INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 21 . their family life cycle are also changing. Infrastructure: Infrastructure refers to the structure of the country like their roads. Physical Factors: Physical factor also have a strong effect on Nippon’s Paint . Nippon’s Paint has strong and so much helpful structure because their office location and internal environment is very cool and their dealers has to cover almost every corner of their services area. They reduce their profit margin in order to survive in the market. there is much competition especially price competition. Pakistan is not very strong as far as the infra structure is concerned but it is still helpful for Nippon’s Paint because of our sector and it is providing the hub for operating their services in whole over the neighboring country like Afghanistan . INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 22 . So that Nippon’s Paint has to strictly look through their cost and Prices also. Physical factors include: Structure: Structure refers to the building structure and installments of the company. As far as paint industry is concerned.should offer low prices as compare to other competitors but with high quality products to the market . where the company is operating. festivals and different types of music concerts in order to mix with the culture of the country and INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 23 . so it has to keep in mind the customers which are the basic key factors of any Company. So Nippon’s Paint has to focus on different events.3) Technology : Technology is concerned with the rapid changes because of improvement in production. Technology has a positive impact on Nippon’s Paint . Political: In Pakistan there is not much political stability.Nippon. so that is it not effecting by the legal factor. quality etc. as Nippon’s Paint is recently launched in country. so that it is much difficult time for them to organize them and fully operative . Social: Social environment is changing rapidly in our of world so Nippon’s Paint has to keep abreast of these rapid change .The current political situation in our part of world is not favorable for foreign investment but anyhow Nippon’s Paint has to survive in the current situation Legal: Tele Nippon’s Paint is efficiently meeting the legal rules and conditions of the country. Nippon’s Paint is a market oriented Company.. As Nippon paint is a newly entered company with the latest technology. Technology helps them to reduce their cost and to improve their quality.s paint is state of art latest technology as its originated from which is known and reputed in development and advanced machinery . efficiency. as it is one of their most important stated objective to maximize the customer satisfaction. in most of the advertisements of Nippon they reflect the aspects of Pakistani culture like. Cultural: In Pakistan. Nippon Paint has separate department by the name of Customer Services Department in order to satisfy its customers’ complaints. they suffer. the organizations that do not care their customers. Internal Factors and stake holders Customers: Every company’s customers can effect their organization. stronger and long lasting relationship. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 24 . Factors affecting the Consumer buying Behavior: Cultural factors: Pakistan ha s great cultural background that’s why. there is a mix culture and it is changing rapidly especially in the main cities. Nippon’s Paint has to be socialized in order to get attention of our people . So that Nippon’s Paint has to keep in mind the cultural changes and has to change its long term strategies accordingly. There are the factors which is affecting the organization customers.People living in it. lower the distance among the people. Complex Buying behavior 2. timely Replacements and warranty claims require efficient and effective Suppliers. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 25 .Social Factors Nippon has a special focus on the social aspects of Pakistan. Raw material like different chemical and other raw material required by the Company has to be supplied by the selected suppliers as the Company mainly requires specialized equipment. Personal Factors Nippon’s paint is offering large variety of paint colours to their customer and colour contrast wheel offers approximately 3000 match of colours to their customer for their household and corporate customers Types Of consumer buying Behavior 1. Supplier : The suppliers play an important role while considering the workings of the organization. Furthermore. They offer different call charges for the different social classes and wide connectivity among the rural and remote areas of Pakistan because a major part of Pakistan population is living in villages. Dissonance reducing Behavior 4. Nippon paint is importing as well as purchasing raw material from well known and reputed supplier which are the symbol of quality. Habitual Buying behavior We put our product in the portion of variety seeking and habitual buying behavior. Variety Seeking 3. as a delay could adversely affect the workings of the organization. So Nippon’s paint Pakistan also using this mode business conduct in order to make it product s easily available to final consumer Authorized Dealers Nippon’s paint Pakistan using the way to reach final consumer to buy it broad range of product in different variety . 4) Distributors: Distributor plays a vital role the success of any organization and its brand . Nippon’s paint Pakistan is facing a serious problem in order to attract new customers and retain their existing customer.Competitors: Nippon’s paint Pakistan is facing strong competition in Pakistan. In order to meet the competitors. MAIN MARKET Tel : 03234534550 Karachi Paint House Feroze pur road MEAR WAPDA HOSPITAL INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 26 . Because of these competitors.Berger .Asian paint and Master paint etc.Initially it has more than 250 dealers through out the country and want increase it in near future because dealers role is much important in this industry. Their major competitors ICI . promotional activities and area coverage for their customer satisfaction. Nippon’s paint Pakistan has to spent more money on advertising. Dealers Location in Lahore SHAHID PAINT HOUSE 1 M kokhar Chownk johar town Tel : 03218485806 SHAHID PAINT COLLEGE ROAD TOWN SHIP Tel : 0425115367 rif Paint House GULBERG. STREET # 1 BILAL GHANG Tel : 0427238398 LASANI PAINT & HARDWARE STORE ADDA LOHARAN WALA KHOO MULTAN ROAD Tel : 0427540115 MUGHAL BROTHERS PAINT 162FATEH SHER ROAD. MOZANG Tel : 0427125055 Samar Paint House Township Market NEAR SHEHZAN BAKERY Tel : 03004312575 DOCTOR COLOUR SHOP NO .Tel : 03004105918 RIAZ ANWAR PAINTS STORE 26ALLAMA KAKAB. 5 ALI PLAZA SHOUKAT KHANAM CHOWNK Tel : 0426114649 Rang Mahel PAINT HOUSE 192 MULTAN ROAD NEAR SCHEME MOR Tel : 0427573176 STAR COLOUR CENTER 115 1 B 11. COLLEGE ROAD Tel : 03216607512 RANA TRADERS DEFENCE ROAD MOHNALWAL Tel : 03004724400 Dealers Location in Karachi INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 27 . 12TH COMMERCIAL STREET PHASE II EXT.PAINT HOUSE SHOP # 3.A Tel : 0215312529 S. BLOCK 14 F B AREA Tel : 0216315818 STALLION TEXTILES (PVT) LTD SUIT NO 4 PLOT NO 41C BADAR COMMERCIAL AREA. BLOCK 13D1 GULSHANEIQBAL Tel : 0214985090 ZAFAR PAINTS 1512/3.S.ENTERPRISES BLOCK # 2 SHOP # 25 BAHADURABAD Tel : 0214522241 RANGWALLA TRADING CO 44 MARRIOT ROAD Tel : 0212465104 RANGWALA IMPEX AMAFHH MANSION.19 / 34 AL HYDRI MEMORIAL Tel : 0334372747 S.S. D.UBAIR PAINT Z/C 5 STREET 8. HUSSANABAD.CO SHOP NO. SERAI ROAD INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 28 . STREET 7A Tel : 0215347574 S. F.M.8.K.B AREA Tel : 0216346287 U K TRADERS SHOP # 10.D.H. which he called the four Ps of marketing. Mc Carthy classified these tools into four broad groups. Tel : 0212465104 QADRI PAINT HOUSE MAIN ROAD BISMILLAH HOTEL SECTOR 11 – E GAUDHRA COLONY N. KORANGI NO 6. MADINA MARKET Tel : 03332117498 . KARACHI Tel : 03218900820 NEW NATIONAL PAINT HOUSE JAFFER FADOO ROAD KHARADAR Tel : 0212310194 REHMAT PAINTS AND SANITARY SHOP NO 51. . Marketing Mix Strategy Marketing activities comes in many forms. One traditional depiction of marketing activities is in terms of the marketing mix. which has been defined as the set of tools the firm uses to pursue its marketing objectives. Product Place Price INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE Promotion 29 . INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 30 . INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 31 . Any product can be classified into either a consumer product or a business product.Product “A product is anything that can be offered to a market to satisfy a want or need of a customer at profit”. Consumer product is the one that is bought and consumed by a final consumer. Nippon’s product comes under the definition of consumer product as an individual buys the product and he/she uses it. . While a business product is the one that is bought for the purposes of reselling or for business use. Nippon’s product is the paint that it sells in the market. Elements Of The Product QUALITY SERVICE VARIETY PRODUC T PACKAGI NG BRAND NAME FEATURE INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 32 . Product Mix Nippon Paint is introducing the following brands to the Pakistan Market • • • • • • • • • Nippon Paint Perfect Emulsion (Interior) Nippon Paint Weatherbond (Exterior Nippon Paint 9000 Gloss Finish Nippon Paint Brilliance Matt Enamel (Interior Wood. Metal & Wall) Nippon Paint Matex Gold (Interior) Nippon Paint Super Matex (Interior) Nippon Paint Vinilex 5100 Wall Sealer Nippon Paint ACS Wall Putty Nippon Paint Coloured Undercoat INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 33 . Nippon Paint 9000 Gloss Finish. gives you richer. It is a computerised paint system that lets you accurately choose the right shade. in minutes and in your choice of Nippon Paint Perfect Emulsion. Your selected colour will then be analyzed in the colour computer and the information is sent to the dispenser. pastel shades. The Ambiance colour series offers you softer. Metal & Wall) Nippon Paint Matex Gold (Interior) Nippon Paint Super Matex (Interior) Nippon Paint Vinilex 5100 Wall Sealer Nippon Paint ACS Wall Putty Nippon Paint Coloured Undercoat NIPPON PERFECT EMULSION Premium Interior Emulsion Product Description: Nippon Perfect Emulsion is a premium quality Acrylicbased emulsion specially designed to give a INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 34 . Nippon Paint Brilliance Matt Enamel. Nippon Weatherbond. Colour Creations to Pakistan. hue.000 shades available in our two colour collections. from more than 3. to give you the finished product. All you have to do is choose the type of paint for your specific needs first. and Nippon Paint Matex Gold. Its done right before our eyes. The paint is then mixed and shaken. tint and accent of colour. bolder ones. Then. Nippon Paint now brings its Computerised Tinting System. Choosing the right paint and the right colour has never been easier! Nippon Paint is introducing the following brands to the Pakistan Market • • • • • • • • • Nippon Paint Perfect Emulsion (Interior) Nippon Paint Weatherbond (Exterior Nippon Paint 9000 Gloss Finish Nippon Paint Brilliance Matt Enamel (Interior Wood. choose the colour that suits your theme. while the Evolution colour series.COLOUR CREATIONS Nippon Paint is the pioneer of tinting systems in South East Asia. ceilings. Pure Acrylic Emulsion. Clean Water Properties: Color Appearance : : A wide range of colours. brickworks and wallboards. Its fungus resistance properties. plaster.) Nippon Perfect Emulsion Page 2 of 3 Application Methods: INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 35 . Flat Matt Finish Recommended no. Composition: Pigments Binder Thinner : : : Mainly Titanium Dioxide. (Dependent on temperature and humidity) 4560 minutes 23 Hours 1416 m² per litre per coat (Coverage may vary depending on the substrate conditions. brickwork.luxurious smooth finish to interior masonry surfaces. It is a highly washable emulsion with added fresh lemon fragrance. Iron Oxide. of coats Drying Time Touch Dry Hard Dry Recoating Interval Coverage : : : : : 34 15 minutes. and wall boards. Recommended Uses: For decoration and protection of interior walls. Please refer to color card. Organic Pigments and Mineral Extender. smooth finish and long lasting colours make it an ideal choice for interiors. Scuff to make smooth and dust off thoroughly.) Previously Painted Surfaces Sound Surface: Remove unstable paint film. Prime with NIPPON VINILEX 5100 WALL SEALER. Smoothen the surface by applying 23 coats of NIPPON ACS PUTTY.Thinning by Volume 1) Brush : Dilute the paint with 5070% water. Fill with NIPPON ACS PUTTY. Avoid painting when the moisture content and alkalinity of the walls is still high. 3) Conventional Air Spray : Dilute the paint with 3040% water. Use a Bleach solution to treat the surface affected by fungus. Apply NIPPON VINILEX 5100 WALL SEALER and allow thorough drying. Severely Defected Surface: Masonry work is recommended to repair large cracks and holes. loose chalk by rubbing down using abrasive paper or wire brush and dust off. dirt and grease. (Recommended painting specification requires the moisture content of the walls to be below 16% measured by protimeter and alkalinity of the walls to be below pH9. 2) Roller : Dilute the paint with 2030% water. Allow all surfaces to dry completely prior to painting. Clean Up : Clean up equipment with water immediately after use. Surface Preparation: Bare Masonry Bare masonry surfaces should be completely dry and free from dust. Fill the surface with NIPPON ACS PUTTY if necessary. Prime with NIPPON VINILEX 5100 WALL SEALER. of Coats Remarks Sealer Putty Finish INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 36 . Recommended Paint System Type of Substrate: MASONRY SURFACE Sequence Product Name No. Sand and dust off thoroughly. Sand and dust off. Allow to dry thoroughly. If swallowed seek medical advice immediately. flaking and alkali. Wear protective clothing and mask while applying the paint. When applying paint it is advisable to wear eye protection. Do not discharge into drains or environment. Always keep container in a secure upright position. Do not swallow the paint. Dispose of paint in accordance with the appropriate Environmental Quality Regulations. Paint must always be stored in a cool and dry place. In case of contact with eyes rinse immediately with plenty of water and seek medical advice. fungus.NIPPON VINILEX 5100 WALL SEALER NIPPON ACS PUTTY NIPPON PERFECT EMULSION 1 23 34 Standard Packing Colour Creations Basses: 1L. Care must be taken while transporting the paint. Use sand to contain any spillage. NIPPON WEATHERBOND Premium Exterior Emulsion Product Description: Nippon Weatherbond is an acrylic emulsion paint specially formulated for exterior walls. 4L. Ensure good ventilation during application and drying. 20L Safety. Avoid contact with eyes and skin. algae. Health and Environmental Information: Keep out of reach of children and away from food and drink. 4L. Do not breathe in vapor or sanding dust. Nippon Weatherbond’s breakthrough formula provides tough resistance against dirt. 20L Ready Mix: 1L. It is extremely durable against harsh weather and adheres well to all types of exterior wall surfaces. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 37 . Use soap and water to clean the splashes from skin. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 38 . Iron Oxide. Low Sheen Recommended no. Clean Water Properties: Color Appearance : : A wide range of colours. (Dependent on temperature and humidity) 4560 minutes 2 – 3 hours 1517 m² per litre per coat (May vary depending on the substrate conditions.) Application Methods: Thinning by Volume 1) Brush : Dilute the paint with 5070% water. of coats Drying Time Touch Dry Hard Dry Recoating Interval Coverage : : : : 34 15 Minutes.Recommended Uses: For the protection and decoration of exterior walls Composition: Pigments Binder Thinner : : : Mainly Titanium Dioxide. Organic Pigments and Mineral Extender. Please refer to color card. Pure Acrylic Emulsion. (Recommended painting specification requires the moisture content of the walls to be below 16% measured by protimeter and alkalinity of the walls to be below pH9. 20L Ready Mix: 4L. Dust off thoroughly. 4L.) Previously Painted Surfaces Remove unstable paint film. Avoid painting when the moisture content and alkalinity of the walls is still high. Repair cracks. loose chalk by rubbing down using abrasive paper or wire brush and dust off. Allow all surfaces to dry completely prior to painting. Clean Up : Clean up equipment with water immediately after use Surface Preparation: Bare masonry surfaces should be completely dry and free from dust. of Coats Remarks Sealer Finish NIPPON VINILEX 5100 WALL SEALER NIPPON WEATHERBOND 1 34 Standard Packing Colour Creations Bases: 1L. Use Nippon ACS putty to repair cracks if necessary. 3) Conventional Air Spray : Dilute the paint with 3040% water. Prime with NIPPON VINILEX 5100 WALL SEALER. Recommended Paint System Type of Substrate: MASONRY SURFACE Sequence Product Name No. Smoothen the putty / filler areas with sandpaper. uneven surfaces with Nippon ACS Putty or any suitable filler. dirt and grease. 20L INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 39 .2) Roller : Dilute the paint with 2030% water. Use Bleach solution to treat the surface affected by fungus or algae. Flat matt Recommended no. Nippon Matex Gold offers the freedom to choose from a broad spectrum of colours for every mood. ceilings. of coats Drying Time Touch Dry Hard Dry Recoating Interval Coverage : : : : : 34 INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 40 . Please refer to colour card. Composition: Pigments Binder Thinner : : : Mainly Titanium Dioxide. plaster. Clean Water Properties: Color Appearance : : A wide range of colours. brickwork. Iron Oxide. hard and soft boards and asbestos. Organic Pigments and Mineral Extender. Recommended Uses: For decoration and protection of interior walls.NIPPON MATEX GOLD Interior Emulsion Product Description: Nippon Matex Gold has been formulated to enhance the beauty of interior walls. It is an anti Fungal paint with superior washability. Vinyl Acrylic Copolymer Emulsion. 3) Conventional Air Spray : Dilute the paint with 3040% water. Nippon Matex Gold Page 2 of 3 Surface Preparation: Bare masonry surfaces should be completely dry and free from dust.) Application Methods: Thinning by Volume 1) Brush : Dilute the paint with 5070% water. of Coats Remarks Sealer INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 41 . Prime with NIPPON VINILEX 5100 WALL SEALER. Recommended Paint System Type of Substrate: FOR MASONRY Sequence Product Name No. Smoothen the surface by applying NIPPON ACS PUTTY. (Recommended painting specification requires the moisture content of the walls to be below 16% measured by protimeter and alkalinity of the walls to be below pH9. Severely Defected Surface: Use sand and cement mixture to repair large cracks and holes and allow thorough drying. dirt and grease. Scuff to make smooth and dust off thoroughly. Allow all surfaces to dry completely prior to painting. Fill with NIPPON ACS PUTTY.15 minutes (dependent on temperature and humidity) 45 60 minutes 23 hours 13 15 m² per litre per coat (Coverage may vary depending on the substrate conditions. Prime with NIPPON VINILEX 5100 WALL SEALER. Avoid painting when the moisture content and alkalinity of the walls is still high. 2) Roller : Dilute the paint with 2030% water. Clean Up : Clean up equipment with water immediately after use. Apply NIPPON VINILEX 5100 WALL SEALER and allow drying.) Previously Painted Surfaces Sound Surface Remove unstable paint film. Sand and dust off thoroughly. Use Bleach solution to treat the surface affected by fungus. Fill the surface with NIPPON ACS PUTTY if necessary. loose chalk by rubbing down using abrasive paper or wire brush and dust off. drying and sanding properties. Use sand to contain any spillage. Chromium and Cadmium compounds. Do not breathe in vapor or sanding dust. Wear protective clothing and mask while applying the paint. Dispose of paint in accordance with the appropriate Environmental Quality Regulations.64L. Composition: Pigments INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 42 . Do not discharge into drains or environment. 14. Ensure good ventilation during application and drying. Paint must always be stored in a cool and dry place. Mercury.56L Ready Mix: 3. Recommended Uses: Nippon ACS Putty is recommended for use on masonry walls and ceiling. It has excellent workability. Always keep container in a secure upright position. When applying paint it is advisable to wear eye protection. It provides a perfect smooth finish which enhances the performance of the top coat. Nippon ACS Putty Page 1 of 2 NIPPON ACS PUTTY Water Based Product Description: Nippon ACS Putty is high quality filler for patching cracks. levelling uneven rough porous cement walls.Putty Finish NIPPON VINILEX 5100 WALL SEALER NIPPON ACS PUTTTY NIPPON MATEX GOLD 1 23 34 Standard Packing : Colour Creations Bases: 0. 14. plaster work and filling defective surfaces. 3.64L. Do not swallow the paint. Health and Environmental Information: Keep out of reach of children and away from food and drink. In case of contact with eyes rinse immediately with plenty of water and seek medical advice. Does not contain any added Lead.56L Safety.91L. Avoid contact with eyes and skin. Care must be taken while transporting the paint. If swallowed seek medical advice immediately. Use soap and water to clean the splashes from skin. Dust off properly. oil and other foreign matters from new masonry surface. Flat Matt Number of coats : 23 Drying Time Touch Dry Hard Dry Sanding Coverage : : : : 1530 minutes (Dependant on temperature and humidity) 1 hour 23 hours 46m2 per Kg per coat (Coverage may vary depending on the substrate conditions) Application Methods: Spatula. Surface Preparation: All the surfaces must be thoroughly dry before putty application. Remove any dried putty from the applicator to achieve best performance. Putty Applicator : Spread ACS putty to get a smooth finish. Nippon ACS Putty Page 2 of 2 Binder Thinner : INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 43 . Use a bleach solution to treat the surface affected by fungus or algae. Remove dust. Trowel. Make the surface smooth before application of ACS Putty using sandstone or a coarse sanding paper. Styrene Acrylic Emulsion Water Properties: Color and Texture : White.: : Mineral Extender. grease. Clean Up : Clean up equipment with water immediately after use. Avoid contact with eyes and skin. Previously Painted Surfaces Remove all unstable paint film. In case of contact with eyes rinse immediately with plenty of water and seek medical advice. Dust off properly. Do not discharge into drains or environment. Putty must always be stored in a cool and dry place.Allow all surfaces to dry completely prior to painting. Do not breathe in vapor or sanding dust. loose chalk. Apply NIPPON VINILEX 5100 WALL SEALER and allow thorough INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 44 . Chemical Safety Data Sheet available on request. (Recommended painting specification requires the moisture content of the walls to be below 16% measured by protimeter and alkalinity of the walls to be below pH9. Does not contain any added Lead. Health and Environmental Information: Keep out of reach of children and away from food and drink.) Recommended Paint System Type of Substrate: FOR BARE MASONRY. Avoid painting when the moisture content and alkalinity of the walls is still high. PREVIOUSLY PAINTED SOUND OR POWDERY MASONRY Sequence Product Name No. Care must be taken during transportation. Harmful if swallowed. of Coats Remarks Sealer Putty NIPPON VINILEX 5100 WALL SEALER NIPPON ACS PUTTY 1 23 Standard Packing : 3 Kg. Mercury. Cadmium or Chromium compounds. Always keep container in a secure upright position. Wear protective clothing and mask during application. dust and foreign matter using suitable sanding paper or a stiff brush. Dispose of putty in accordance with the appropriate Environmental Quality Regulations. Ensure good ventilation during application and drying. 28 Kg Safety. Use sand to contain any spillage. Use soap and water to clean the splashes from skin. If swallowed seek medical advice immediately. When applying putty it is advisable to wear eye protection. Composition: Pigments Binder Thinner : : : Mainly Titanium oxide. organic pigments and mineral extender. Nippon Super Matex. wall boards etc. Recommended Uses: Interior and Exterior Masonry work. Nippon Perfect Emulsion.drying Nippon Coloured Undercoat 1 NIPPON COLOURED UNDERCOAT Product Description: Nippon Coloured Undercoat is an acrylic based paint with non added Lead or Mercury which is specially formulated for use as an undercoat in all the products including Nippon Weatherbond. Acrylic emulsion Clean Water Properties: Colour Appearance : : Three colours. of coats Drying Time Touch Dry Hard Dry Recoating Interval Coverage : : : : 23 coats INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 45 . Nippon Matex Gold. brick work. Orange. Nippon 9000 Gloss Finish and Nippon Brilliance Matt Enamel. Smooth Sheen Recommended no. Yellow and Red. Previously Painted Surfaces WOOD. Clean off properly and dry. Sand the surface using appropriate sanding paper or wire brush to make smooth. Apply one coat of NIPPON VINILEX 5100 WALL SEALER and allow thorough drying. Avoid painting when the moisture content and alkalinity of the walls is still high.) WOOD: Wood must be dry and free from dirt. Sand and dust off properly. Smoothen the surface with sandpaper and clean thoroughly. Sand and smoothen the defective areas. and free from dirt. For ferrous INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 46 . Sand and dust off properly. (Recommended painting specification requires the moisture content of the walls to be below 16% measured by protimeter and alkalinity of the walls to be below pH9.1530 minutes (Dependant on temperature and humidity) 4560 minutes 23 hours 1416 m² per litre per coat (May vary depending on the substrate condition) Application Methods: Thinning by volume 1) Brush / Roller : 4050% with water 2) Conventional Air Spray : 2530% with water Clean Up : Clean up all the equipment with water immediately after use. Nippon Coloured Undercoat 2 Surface Preparation: MASONRY SURFACE: The surface should be completely dry. grease and other contaminants. grease or any other contaminants. Remove rust using sandpaper or wirebrush to remove rust. grease and other contaminants. dust. METAL: Metal surface must be dry and free from dirt. Smoothen the surface with 23 coats of NIPPON ACS PUTTY and allow thorough drying.METAL AND WALL: Scrape off any loose and flaking paint film. of Coats Remarks Primer Coloured undercoat Finish NIPPON RED OXIDE PRIMER/ NIPPON ZINC CHROMATE PRIMER INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 47 . Recommended Paint System Type of Substrate: FOR MASONRY EXTERIOR AND INTERIOR Sequence Product Name No. The entire surface must finally be dry and free from dirt. grease and other contaminants. NIPPON SUPER MATEX 1 23 34 FOR WOOD Sequence Product Name No. Prime the substrate prior to painting. NIPPON PERFECT EMULSION. NIPPON MATEX GOLD. NIPPON BRILLIANCE MATT ENAMEL 1 23 23 Nippon Coloured Undercoat 3 FOR STEEL AND IRON Sequence Product Name No. rust should be removed thoroughly. of Coats Remarks Sealer Coloured undercoat Finish NIPPON VINILEX 5100 WALL SEALER NIPPON COLOURED UNDERCOAT NIPPON WEATHERBOND. of Coats Remarks Primer Coloured undercoat Finish NIPPON 9000 ALUMINIUM WOOD PRIMER NIPPON COLOURED UNDERCOAT NIPPON 9000 GLOSS FINISH.substrates. Do not discharge into drains or environment. Chromium and Cadmium compounds. Standard Packing : 1L.1 23 23 Note: Allow proper drying between the coats. When applying paint it is advisable to wear eye protection. office furniture fittings. 5 L Safety. NIPPON BRILLIANCE MATT ENAMEL INDUSTRIAL: END TO END INDUSTRIAL PRODUCTS Nippon Paint's industrial coatings are used to enhance a wide range of industrial surfaces. Paint must always be stored in a cool and dry place. Does not contain any added Lead. Dispose of paint in accordance with the appropriate Environmental Quality Regulations. Avoid contact with eyes and skin. food staining and household chemicals like detergents and scourers. If swallowed seek medical advice immediately. our complete coating solutions offer distinctively high levels of protection and beauty. Electrical items such as computer and telecommunication INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 48 . NIPPON COLOURED UNDERCOAT NIPPON 9000 GLOSS FINISH. Health and Environmental Information: Keep out of reach of children and away from food and drink. Chemical Safety Data Sheet available on request. Do not breathe in vapor or sanding dust. to large industrial plants. Always keep container in a secure upright position. Ensure good ventilation during application and drying. Do not swallow the paint. Wear protective clothing and mask while applying the paint. In case of contact with eyes rinse immediately with plenty of water and seek medical advice. Sand and dust off properly between the coats. Care must be taken while transporting the paint. Use soap and water to clean the splashes from skin. Electrical Appliances Paint Our products for electrical appliances are developed to protect both home appliances and office equipment against rusting. From small electronic parts. Use sand to contain any spillage. Mercury. canework and wood panels. and these include clear and coloured lacquers. marble. decorative doors and canework. stone. and are available in gloss. A variety of finished coat appearances are available. decorative doors. Currently. grease and oil resistance. picture frames.equipment benefit from the protective properties of coating systems such as the Nipsea Polystylac and Superlac F/45. this product for HDD holds a dominant 90% share of the disk drive coating market worldwide because of its complete tin-free technology. Coil Coating Coating products for metal coilings such as the Nipsea Super Coat and the Nipsea INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 49 . These paints are important in creating a safer and more attractive environment in parks and commercial zones. The Nippe 2000 and Melamic 1200 series are widely used for the high levels of protection and durability they provide for furniture fittings. chemical and abrasion resistance. These paints and coatings are specially formulated for plastic components used in internal and external automobile fittings. Cathodic Electrodeposition Paint (CED) Nippon Paint's CED coat is trusted for its outstanding properties such as corrosion. Road Paints Nippon Paint's Roadline series of road markings and coloured tarmac paints play a significant role in facilitating land traffic. Wood Finishes These finishes are mainly used by both domestic and export market manufacturers for protecting furniture and fittings such as picture frames. semi-gloss and matt finishes. resilience against heating and freezing cycles. humidity. Furniture Paints We also deliver high quality coatings for wooden and steel furniture. electrical equipment and audio products. and excellent adhesion. solid and metallic. and excellent adhesion and scratch/abrasion resistance. antique and other patterns. Plastic Paint Nippon Paint's industrial solutions for plastic components are developed with special features such as alcohol. diarrhoea and other ailments in households.Steel Coat are developed to withstand rust. pipelines and industrial plants. thus lowering the risk of flu. Nippon Paint's heavy-duty products such as the Hi-Pon and Co-Pon range are developed with special features that stand up to the harshest corrosive environments. Marine Paints Nippon Paint offers coating systems that can withstand the ravages ocean-faring vessels are exposed to. Nippelux. These products are used to coat surfaces such as oil drums. chemical tank interiors. These paints provide excellent adherence and heavy-duty protection. washable. and covers hairline cracks. HOME / DIY: A PRODUCT FOR EVERY HOME NEED Interior Wall Coatings Nippon Paint’s 3-in-1 Medi-Fresh Anti-Bacterial paint has fast gained a prominent position in the home interior market. container ships and ferries. and help contribute to more efficient sailing and corrosion protection. Nippechlor and Nippekote series are used for all types of ships including supertankers. it is also waterproof. Other highly popular paint products for home interiors include the 5-in-1 and 3-in-1 INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 50 . Heavy Duty Coats Offering higher levels of protection against extreme conditions. In addition. Marine coats under the Nippenyl. Its special anti-bacteria formula helps inhibit bacteria growth. weathering and other corrosive elements. This protective function is also extended to other solutions for pre-coated metal such as steel coils and sheet metal. Nippon Paint Weatherbond and Ultrashield. and Super Vinilex 5000. Wood & Metal Coatings Nippon Bodelac 9000 for wood and metal surfaces is well-received for its super-gloss finish and durability. a clear wood varnish that enriches surfaces without concealing the beauty of wood's natural grain. Super Vinilex 5000 and Bodelac 9000 Super Gloss Finish. tiles and metal roofs.000 shades. Nippon Paint has developed a coating system that protects and enhances asbestos. The Colour Creations System comes in a choice of Nippon Paint 3-in-1 Medi-Fresh. Satin Glo. Roof & Tile Coatings For roof tiles. Homeowners can unravel the world of colours to create their own signature colours and customise the colour schemes they want. Vinyl Silk and Matex.series.and weather-resistant. This also allows them to see what a different coat of colour will look within minutes. Exterior Wall Coatings Nippon Paint's range of home exterior products meet high standards of protection and durability. Customers can therefore choose their preferred paint to create the desired look. Also popular is Nippon Timberlac. The Nippon Roof Coating system is a high performance acrylic water-based paint that is both fungus. AUTOMOTIVE: TOTAL PAINT SYSTEMS FOR AUTOMOBILE INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 51 . This coating system is well-received especially in the Malaysian market. 2KPU. Colour Creations Nippon Colour Creations System is an innovative computerised colour system that allows customers to choose from more than 1. another range of high quality wood coatings. which provide lasting protection to Asian homes. has gained a strong following in the China market. Vinyl Silk. tints and hues. for instance. renowned for their durability and excellent anti-carbonation properties. are recognised as high-performance exterior paints that effectively protect homes from weathering and surface dirt accumulation. From chemical treatments to protection and conditioning of the automobile surface to enhancing the beauty of the automobile through adding brilliant colours to its surface, Nippon Paint offers a full range of automotive products. These products work together to beautify, protect and enhance automobiles completely. Surface Treatment Chemical SURF, one of Nippon Paint’s popular surface treatment chemical, works excellently for cleaning the body of contaminants, degreasing metal and plastics, surface conditioning and phosphating. The chemicals are available in both powder and liquid forms, and can be applied on aluminum, iron and steel, copper and plastic by spraying or immersion. Cathodic Electrodeposition Nippon Paint’s Cathodic Electrodeposition (CED) paint provides the automobile protection against diverse climatic conditions. This electrodeposition system acts as an anti-rust primer, and also works effectively as an anti-corrosion agent. Nippon Paint is one of the leading electrodeposition paint suppliers in the Asian automotive industry, supplying both anodic and cathodic electro-deposition systems. Surfacer Used to condition the automobile after phosphating, the surfacer gives the automobile surface anti-corrosion properties and good inter-coat adhesion. This layer enhances the automobile’s finishing by bringing out the smoothness, brightness and gloss of its colours. Nippon Paint's range of surfacers include sanding or non-sanding polyester, alkyd polyester, epoxy polyester and acrylic polyester. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 52 Top Coats This is the layer that provides the first level of protection against the elements. At the same time, it helps transform the car into a thing of true beauty. Our topcoats come in a range of different resin-based finishes comprising polyester, melamine, acrylic and alkyd melamine. MACFLOW, one of the most popular Nippon Paint’s automotive products, is an acid-resistant topcoat that reduces the use of volatile organic compounds while meeting high performance needs for acid resistance In Japan, Nippon Paint has also developed a polarized paint "Maziora" that changes color depending on the angle from which it is viewed or where the light falls on. It is used to repaint automobiles or as a high-design paint for new automobiles. It can also be used for sporting goods, cellular phones and musical instruments. Besides this, we also have powder coating products, which are used North America and Europe. and water-borne extensively in Japan, Bumper Paint An integral part for the finishing in automobile design, Nippon Paint's paint system for bumpers comprises the 1-pack primer for polypropylene and acrylic substrates and resin-based top coat of polyurethane, nitrocellulose, acrylic, Cab acrylic and polyester. Automobile Repairs Nippon Paint's newly-developed range of glossy pigments, scratch resistant coatings and super-water repellent coats let car-owners give their vehicles a new lease of life with minimal fuss and hassle. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 53 For example, the nax Colour Match Navi CT-X, a computerised colour matching system that uses fuzzy logic and a spectroscopic photochrometer to analyse colours, is widely accepted in the body-shop business because of its accuracy in matching original colours. Nippon Paint's nax Admira base-coat is also popular for bodywork repairs. This coating is easy-to-apply and dries fast, thus making it suitable for use in hot, humid climates. Another product, the nax Quick Aid System is a quick, low-cost refinish system for minor defects. It takes advantage of the quick drying time of nax Admira, and works in combination with aerosol top coats and primer-surfacers. Behavior Of colors The following aspects of color contain color combinations that exist in harmony with each other, and are in spectral balance. Spectral balance occurs within the eye as thousands of waves of electromagnetic energy of different lengths bounce off (or are absorbed by) the chemical components of any object. Light waves reflect red, yellow, and blue, and the rods and cones in the eye's retina simultaneously mix and sort these reflected colors into thousands of tints and shades, which work to offer endless possibilities for specific color use. Color is both simple and complex. It means different things to different people in different cultures. No color is seen the same way by any two people. Color is personal and universal, sending messages full of endless variations. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 54 HOT refers to red in full saturation on the colour wheel; this is red at its strongest. Hot colours project outward and attract attention. For this reason, red is often use in graphic signage and design. Hot colours are strong and aggressive and seem to vibrate within their own space. The power of hot colors affects people in many ways, such as increasing blood pressure and stimulating the nervous system. Back to top COLD refers to fully saturated blue. At its brightest it is dominating and strong. Cold colours remind one of ice and snow. The feelings generated by cold colours - blue, green, and blue-green - are the direct opposite of those generated by hot colours; cold blue slows the metabolism and increase one's sense of calm. When placed next to each other, cold and hot colours vibrate like fire and ice. Back to top WARM All hues that contain red are warm. It is the addition of yellow to red that makes warm colours substantially different from hot colours. Warm colours, such as red-orange, orange, and yellow-orrange, always contain a mixture of red and yellow in their composition and encompass a larger part of the emotional spectrum. Warm colours are comforting, spontaneous, and welcoming. Like an Arizona sunset, the warmth of these hues radiates outward and surrounds everything in reach. Back to top COOL colours are based in blue. They differ from cold colours because of the additional of yellow to their composition, which creates yellow-green, green, and blue-green. Cool colours, such as turquoise blue and verdant green, are seen in nature. Like spring growth, they make us feel renewed. Soothing and calm, these hues provide a sense of depth as well as comfort. Cool colours are like a swim in a refreshing, tropical pool. Back to top LIGHT colours are the palest pastels. They take their lightness from an absence of visible colour in their composition, and are almost transparent. When lightness increases, variations between the different hues decrease. Light colours open up the surroundings and suggest airiness, rest, and iquidity. They resemble sheer curtains at a window and send a message of relaxation. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 55 fashion. PALE Pale hues are the softest pastels. Dark colours are concentrated and serious in their effect. like ivory. Blues. early light. light blue. Combining lights and darks together is a common and dramatic way to represent the opposites in nature. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 56 . a bunch of coloured balloons. and pink. and have a diminished hue which is most often referred to as soft or romantic.Back to top DARK colours are hues that contain black in their composition. Because they are calming colours. Exhilarating and cheerful. and oranges are colours in full brightness. or in the lavender colours of a misty morning. The clarity of bright colours is achieved by the omission of gray or black. pale hues are frequently used in interior spaces. They close up space and make it seem smaller. They contain at least 65 percent white in their composition. such as night and day. BRIGHT The amount of pure colour within a hue determines its brightness. They can be seen in the clouds in a soft. Bright colours are vivid and attract attention. bright colours are perfect for use in packaging. suggest gentleness. Seasonally. yellows. the red of a clown's nose. never go unnoticed. they suggest autumn and winter. reds. A yellow school bus. Pale colours. and advertising. New road safety instruments such as lane marking. Even lighter colours of contrast will create an exciting.Contrasting schemes use opposites from the colour wheel. New technologies and systems are being explored to upgrade old inter provincial highways and develop new roads. energising upbeat mood. Using strong colours in a contrasting scheme will give a dramatic. Nippon. which creates different effects depending on the strength of colours.s Tonal scheme Tonal Schemes are made up of a single colour. catastuds. Nippon. Even lighter colours of contrast will create an exciting. etc. for the last five years the government’s emphasis has been on infrastructural development such as road networks. head-turning look. head-turning look. which creates different effects depending on the strength of colours. If you've selected lighter shades. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 57 . There are no sudden colour changes in your room.s Harmonious Scheme Contrasting schemes use opposites from the colour wheel. In Pakistan. you will create the impression of space and light. form an integral part of any major road. chevron lines. delineators. From the days when a single white line was drawn in the middle of the road to keep cars to the correct side in order to prevent accidents. road signs. zebra crossings. energising upbeat mood. lettering etc. which gives the feeling of clam and quiet. Lane marking of roads plays an important role in guiding traffic directions. guardrails. Using strong colours in a contrasting scheme will give a dramatic. road markings have come a long way by now carrying additional features such as edge lines. directional arrows. Price “Amount of money needed to purchase something”. Elements Of Price List Price Credit Terms Price Discounts Payment Period Allowance s INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 58 . Nippon’s paint Pakistan is committed to provide high quality broad range of product at reasonable and affordable price for their prestigious customer In this regard Nippon’s paint is using the strategy of pricing is more for less . The channels used for this purpose are known as “Marketing Channels”.Its mean its providing quality product at low price comparatively to their competitors in the market . Placement “Place includes company activities that make the product available to target consumers. Marketing channels are defined as “set of independent organization involved in the process of making a product or service available for the use or consumption by the consumer or business user”.” Placement is the process in which the final good or service is made available to the end customer. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 59 . Elements Of Placement Channels Transport Coverage Placemen t Inventory Assortme nts Locations INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 60 . or has so much power that they all cooperate”. Here come the old concept of dealership. giving right to a third party to sell the product on their behalf. That means. Nippon’s paint is also using vertical marketing system in the placement if its products. The basic aim at the behind of these steps is to promote their own product through a moral way. and retailers act as a unified system. One channel member owns the others. Promotion “Promotion means an activity that communicates the merits of the product and persuades target customers to buy it”. wholesaler. Nippon is taking big steps to promote it’s product by maintaining good relationship with the community of Pakistan. has contracts with them. A good product can be fail if not properly promoted. Good Promotion always plays an important role in the success of any product.Marketing Systems “A distribution channel structure in which products. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 61 . Advertise their product through news papers TV channels and through holding board in major areas of the country.Elements Of Promotion Promoti on Person al Selling Adverti sing Direct Marketi ng Sales Promoti on Events And Experie nces Public Relatio ns And Currently Nippon’s paint is using only a few tools of promotions to deliver the message to general public and their potential customer. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 62 . Our original paint innovations have continually redefined the paint industry. Currently they are not actively engage in any above mention activity RESEARCH & DEVELOPMENT Nippon Paint's strong foundation of research and development (R&D) has established the company as an industry-leading name for cutting-edge paint and coating solutions that meet the changing needs of people everywhere. THE DRIVE FOR INNOVATION: RESEARCH & DEVELOPMENT Innovation. Today. We apply analytical skills. At the same time. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 63 . strategic thinking and a close understanding of customer needs to deliver high quality paints and coats that meet society's changing needs. coupled with state-of-the-art technology. we are known as one of the most innovative producers of paint and coating solutions and a leader in anti-corrosion and chemical-resistant products. Nippon Paint adds value to life and the environment through our complete paint and coatings solutions. is the key principle behind Nippon Paint. Behind the drive to set the pace for innovative products is Nippon Paint's sense of mission to improve current products as well as develop breakthrough coating solutions. Nippon’s paint plans to use these tools of promotion to attract customers to buy their products.Sales Promotion “Sales promotion is short term incentives to increase a sale”. is based on low surfactant. The "Crystal Pure" line of water-borne wood coatings. leather.The results are breakthrough products that respond to new and anticipated demands. and provides the same quality finish as conventional solventbased coatings without the environmental implications. . Developed by Nippon Paint Japan. concrete and many other surfaces. We have introduced several high-performance yet environmentally friendly products such as the "Biryusia" line of powder coatings. Nippon Paint has also developed new methods of producing low to zero VOC polyurethane dispersions (PUDs). Nippon Paint has created durable paints and coatings such as low-pollution products that offer improved weather resistance and chipping resistance for structures. is one of the most advanced in the world. Our strengths include developing environmentally friendly products and processes. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 64 . PAINT BREAKTHROUGHS Nippon Paint is credited for pioneering many industry-changing products. low VOC (volatile organic compound). crosslinkable latexes and other water-borne polymers. for example. Our weather-resistant technology. plastic. Through continual experimentation. backed by more than five decades of expertise gathered from research facilities in Japan. This innovative paint make-up results in faster drying time. non-yellowing system and excellent outdoor durability . refrigerators.properties that have made it the fresher choice of wood-coatings for our customers in China. This new process will result in more affordable and environmentally friendly water-borne polyurethane coatings for wood. metals. analyses and research. as well as innovative coating solutions that enhance the way different industries function. this product is used for steel furniture. as well as more efficient manufacturing processes that cut down on delivery time. automatic vending machines and kitchen utensils. contact us in your country of residence. Apart from the basic aesthetics of a structure's coating system. Nippon Paint can provide the ultimate paint solution for your home. soft sheen and gloss.HOME / DIY: EXPRESSING THE HEART OF ASIAN HOME The home is the root and centre of all life. interior or exterior paints. the US Embassy in Vietnam. Nippon Paint gives customers the means to bring their homes to life with complete solutions that enhance and improve every aspect of our living space. or different finishes like matt. Nippon Paint's architectural projects in Asia include the Shanghai Centre in China. Whether it is basecoats or topcoats. the values of design. durability and quality take on heightened importance in the field of modern architecture. sealers. so that you can achieve the look and atmosphere you want for your home. This INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 65 . This full suite of home products work together to meet every home need. protect and enhance. and MPH Building in Singapore. Nippon Paint responds to such critical architectural needs with advanced end-to-end coating solutions and dedicated customer service. among others. For more information on our extensive range of Home/DIY products. specialist paints. interior coats in a wide spectrum of colours and shades to suit any style. We are known across the market for our ability to bring form and function to structures through complete solutions packages that guarantee high levels of aesthetics. strength and cost-effectiveness. spray paints. and special effects products and finishes. Nippon Paint's end-to-end paint and coating solutions for the home include exterior coats offering high levels of protection and durability. Nippon Paint offers services such as customised colour scheming and advice on painting techniques for special paint effects. In addition. ARCHITECTURAL: STRENGTH IN STRUCTURES Every building plays a part in bringing the urban landscape of Asia to life. This fact is especially true in Asia. washable or waterproof paints. a place that every home-owner seeks to beautify. Our consultants work in partnership with architects. AUTOMOTIVE: ALL MATTERS IN MOTION INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 66 . developers and engineers to ensure that they not only have a comprehensive selection of painting solutions but also expert technical back-up and advice. For each architectural project. we provide a complete coating system from general construction to floor and finish coatings.track record has earned the company a reputation as the paint authority for architectural projects in the region. as well as professional services. To pull off a paint job with flying colours. We have market dominance in countries such as Japan.Vehicles have very specific demands in terms of paints and coatings. This strong market presence stems from our total systems concept. Thailand. It is this ability to respond and add value to automobile coating needs that has made Nippon Paint the recognised leader for automotive coating systems in Asia. Here are some quick tips for a fuss-free paint job. while adding new dimensions of aesthetics and function to automobiles. using the wrong type of paint. Our strong hold in the motorcycle assembling industry is also shown in countries like Indonesia. Malaysia. Indonesia. buying insufficient paint. Malaysia. a paint job can be enjoyable and rewarding. The most common reasons why paint jobs face problems are inadequate preparation of the surface. slick topcoats as well as quality refinishing products. and not using the right tools. you will need to do the proper research and planning. not giving enough time for the project. What’s more. With the right tools and techniques. This includes protective undercoats. PAINT INFO: PAINTING TIPS: Painting Tips | What Tools Do I Need to Have Ready Before I Start? | What Should I Do Before I Start Painting | What is the Best Way to Paint a Room? | Paint Safely | Dealing with Defects Painting your own house may not be as daunting a task as you think it is. and continue to cultivate strong and mutually beneficial relationships with major car manufacturers around the region. Thailand and Vietnam. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 67 . And Nippon Paint's end-to-end paint systems provide the long-lasting durability and hardiness that is required of automotive paints. Our comprehensive product range responds to market demands for beauty and protection. This total systems concept has made the Nippon Paint name synonymous with premium quality amongst automobile manufacturers worldwide. Philippines and Taiwan. simultaneously setting new industry standards with specially developed paints and coats that enhance vehicle performance and life span. Here are a few important tips that will help you get your paint job done as easily as possible with maximum impact and minimum hassle. surface treatment products. your finished work will be something you will be proud to call your own. Primer: Primers function to bind subsequent coats to the surface. 5. What tools do I need to have ready before I start? Preparing the right tools will save you the time and hassle of having to scramble for tools in the middle of your paint job. Some of essential items you will need are: 1. weathering or other forms of corrosion. Sealers: This helps to prevent underlying as well as subsequent coats from reacting with each other. Sandpaper: for smoothing out uneven surfaces prior to painting. Masking tape: to block off objects like light switches. Scraper: to remove peeling paint from the surface. sockets from being painted. primers and undercoats will bring out the full beauty of your paint job. 6. 3. Clean rags: to wipe up splattered paint. 4. while ensuring adhesion to the surface. you’ll also need to choose your paint carefully according to the surface you want to paint. 2.Use the right paints Before you start painting. Undercoats: This intermediate coat prepares the surface for the finishing coat while giving opacity and film build to the paint system After this is done. while ensuring durability and long-lasting protection. Sealers. you should not forget about applying the right coats underneath. while inhibiting deterioration of the paint system as a result of rust. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 68 . Sanding block: to keep the sandpaper. Turpentine: to wipe off oil-based paints easily. 12. etc. Protect light switches. Patch up cracks or uneven surfaces with appropriate filler. o Fungus & mould: Remove as above. 2. Cover other surfaces. and at least one or two small brushes for tight corners. Extension pole: to reach higher areas. What should I do before I start painting? Here are a few things you should do before painting 1.7. sand and dust off the area. Appropriate filler: to fill cracks or holes in the walls. 3. o For heavy and stubborn stains: Use turpentine and wash thoroughly. 13. Filling knife: to fill the cracks. 16. pencil liners. 14. Sticks: to mix and stir paints with. 11. for e. gloves. 18. dragging brushes. Then sand and dust off the surface. What is the best way to paint a room? The best way to get a room painted is as follows: INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 69 . and to hold other odds and ends. Sponge and squeegee mop: to wash down walls and ceilings respectively. 4. 8. When filler is dry. grease-free and dry o Wash surface with water & liquid detergent. shaped-stamp. it is good to have a large brush or roller. 9. 6. etc. electrical sockets. If you are planning to do some advanced paint techniques. Comfortable old clothes: items that you are willing to part with because painting can be a messy business. window frames and woodwork with masking tape. Brushes and rollers: choose the right type according to your purpose and surface. rollers. caps. Ladder: if painting high up is necessary. Remove as much furniture as possible. As a rule. Container: to soak brushes. 10. 17. Covers: old newspapers or canvasses can be used to cover the floor and furniture. Remove flaking or peeling paint with a scraper. followed by fungicidal wash or bleach. 15. Protective gear: like face masks. Make sure the surface is clean. 19. make sure you have the correct tools to pull off the job. 5. Paint tray: to mix paints and contain your roller.g. use thinner as specified. depending on which is more convenient. Paint should be applied in overlapping. the paint could damage the surrounding flora and fauna.• Start with the ceiling before painting the walls. This will result in an unwanted layer of paint in the drain that will be inconvenient to remove. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 70 . Also do not leave paint chemicals in black polythene bags in the sun as they could combust. continuous strokes. Cleaning Always clean off any splattered or spilled paint immediately. Move on to the areas around doors. A few more pointers 1. This sequence prevents paint splattering from the ceiling and spoiling other painted • • • • areas. 4. cornices and finally skirting. Dipping only the last one-third of the bristles is enough. For oil-based alkyd paint. 3. Paint responsibly Do not dispose of unwanted paint down the drains. Gently and lightly finish off in an up-down stroke if possible. Stirring All ready-mixed paints must be stirred thoroughly before use. Overlap your strokes when moving from area to area. 2. Contain any paint spillage with earth or sand if painting outdoors. Paint the difficult areas like corners and edges first so that it’ll be easier to cover large areas later. Read instructions The labels on paint cans contain important information and advice that you should read before starting any paint job. Wash all equipment immediately after use For emulsion paint. Paint up-down or left-to-right. In addition. Paint safely It is important to keep some safety pointers in mind when doing your paint job. allowing for appropriate drying time between coats. Stir until the colour of the paint is homogenous. use water. windows. Allow paint to dry out in the container before dropping it into the bin. Loading the brush Do not overload the brush or it will drip. Excess paint can be wiped off on a piece of string tied across the can. Always paint more than one coat of paint. especially when using turpentine and oil-based paints. wipe immediately with a cloth and wash with plenty of water and soap. Dealing with defects Many problems can occur during painting. 8. 3. 4. storing for too long or under too much heat. 5. In case of contact with eyes. rinse immediately with water.1. dry ventilated place. Sometimes. 10. 6. On contact with skin. or faulty thinning. It is caused by the pigment separating from the paint and settling at the bottom of the container and comes as a result of insufficient stirring or shaking during storage. Make sure there is adequate ventilation when painting. feel free to experiment with paint techniques and colours. Seek medical advice if pain persists. Use a garbage bag for paint cans or other items that you wish to dispose of. Store in accordance with the manufacturer's recommendations. Close lids of paint cans tightly after use. Thin only with appropriate recommended thinners. Store leftover paint in a cool. Do not throw paint into the drains around your home. Wear suitable gloves and eye/face protection. 9. 7. A little creativity will do wonders in any paint job. Wipe away paint spills around the rims of the paint container and lid. Now you are ready to have a go at painting your own room or other areas of your home. Do not smoke while painting. Make sure the bag is placed in a bin which is secured. Understanding the causes of some of these defects can make the paint job easier. Unused paint must not be left uncovered. While following the above pointers closely will make your job a lot easier. 11. The solution: • • • Avoid storing in hot locations for long periods. they occur simultaneously. 2. Do not use paint thinner to remove paint from skin. Here are some common paint defects and their solutions: Sagging Sagging happens when the paint droops downward after being applied on the surface. Always keep paint away from children. Wrinkling INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 71 . Peeling Peeling is caused by moisture on the wall. The solution • • Walls • Check and repair water seepage. Decolourisation could also be caused by water seepage. Make sure no paint accumulates round bolts. • Ensure walls are dry before painting. Make sure surface is dry before painting. rivets. Wood • Prime wood before painting. INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 72 . The solution • • • Repair water seepage. or by contaminants in metal or wood. This is caused by particles in the wall reacting with the paint when it is drying. it may fade or discolour. etc. This defect happens on walls as well as wood or metal surfaces. Apply an alkaline-resistant or oil-based paint. or drying during high temperatures. The solution • • • Avoid applying too much paint.Wrinkling happens when the paint forms film-like undulating waves. Wait until each coat dries before you re-coat. Applying too much paint. sand surface and clean off dust. • Patch surface defects with putty. or painting on a topcoat before the undercoat is dry can cause this defect to happen. Decolourisation After paint is applied. poor surface preparation or using the incorrect painting system. • Use an alkali-resistant basecoat or sealer. and watermarks are also caused by high moisture content in the wall surface. The solution • Remove any unstable paint films. Peeling. Chalking Chalking occurs when ultraviolet rays cause the paint binder to disintegrate. Algae/Fungus Growth Algae and fungus can grow when the surface is continually damp and dirty. and repaint with recommended paint. Insufficient fungicide/ algaecide in the paint can also worsen the situation. Blisters Also caused by water seeping out of the wall surface. Treat surface with Nippon Paint Fungicidal Wash. The solution INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 73 . Allow wall to dry thoroughly. Prime surface and re-coat with suitable paint. efflorescence. Blistering This is caused by moisture being drawn through from the wall to the paint-wall interface. The solution • • • Remove algae / fungus by high-pressure washing. The solution • • • Remove any unstable paint films. Allow wall to dry before applying with recommended paint. Make sure paint is not adulterated with foreign materials.• Metal • Remove all paint from metal before re-painting. It can happen when interior paints are used for exterior surfaces. Allow wall to dry thoroughly. Wash again to remove any residue. and repaint with recommended paint. Two years later in 1898.• Make sure the wall is completely dry before painting Conclusion & Essence of the study It can be concluded from this report that: Nippon paint is one of the fastest growing paint company in the Pakistan. In 1896. Nippon Paint was established as Japan's first true paint manufacturing company. they began business with projects for the Japanese navy and soon progressed to the production of viscous paints. Nippon paint is include in the top ten pain producer in Asian region and has more than hundred and twenty year of experience this dynamic field of business and has much expertise in the paint industry. Together with their chief engineer Heikichi Nakagawa. The company was first founded in Japan as Komyosha in 1881 by brothers Haruta and Jujiro Moteki. the company moved all their production activities to a new factory in Tokyo. Nippon paint is Japan based company and invest 25 million dollar in Pakistan in the form of direct investment in this industry . It has expanded about 60 major cities and town across Pakistan in a short period of just one and half years from the date of its establishment. Nippon’s paint provide great amount of colour selection to their customer and provide high quality paint product in the Pakistani where the concept of token and other short incentive are given to the INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 74 . customer in order to trap them and sell their product but Nippon paint does not believe in this philosophy . ⇒ To get more market share it needs qualitative products with innovation styles and aggressive market activities to create awareness among public regarding their products.Nippon paint believe in high quality . INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 75 . ⇒ Nippon paint should try to capture the urban as well as remote area market. Investment by Nippon paint in Pakistan is the result of close relationship between people of Japan and Pakistan and it is an effort from them to stabilize the shrinking economy of the country Suggestion & Recommendation Although this organization is doing a good business and its progressing with the time but there are some suggestions: ⇒ Nippon paint should concentrate on promotion of their products and try to enhance the target market. Pakistan INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 76 . ⇒ Regarding the advertising the organization don’t have enough advertising on the print media as well as on the electronic media ⇒ Providing the more and more facilities to their customers at their customer doorstep by increasing their dealers net through out the nation ⇒ Nippon paint should take advantage of Nippon paint japans good will and increase their goodwill in Pakistan quality and its product conformity. Address of Nippon’s paint Pakistan NIPPON PAINT (PAKISTAN) (PRIVATE) LIMITED For Colour Consultancy. ⇒ Nippon paint should reorganize their all strength and try to increase their customer share and also try to give tuff time to their competitors .⇒ To make their products technically round they need more technology advancement but with reasonable price ⇒ As Pakistan is developing country so they should sponsor social and sports to get the attention of general public. Multan Road. Maraka 53800 Lahore. please feel free to contact: Address: 27 Km. Free Colour Previews of your house/office. www.com www.org/wiki/Nippon 5.com/about_nippon_paint/aboutnipponpaint. www.com Tel: +92-42-7541868 / +92-42-7541869 Fax: +92-42-7540228 Bibliography These are sources from where I obtain the data and which help me to make it possible to complete this report within the given span.nipponpakistan.brecorder. 3.waseem shahzad who is authorized dealer of Nippon paint Lahore who provide me valuable information about Nippon paint . INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 77 .com/country/pakistan/ 7. 1.pakistancompany.html 10.pakboi. 4. www. http://www.gov.com 9.com http://en. www.wikipedia.nipponpaint. www.dawn. www.nipponpakistan.Website: www.com http://www. 2. And finally Mr.com 8.pk 11.nipponpaint.com/foreign_company.co.com Email:
[email protected] 6.nipponpaint.wikipedia.alibaba.jp www. .6 Mission Statement ......................................s paint ...........................................10 Management Hierarchy Of Nippon..........................23 INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 78 .................................................................................22 Political:...............................................................12 SWOT Analysis..................................................................................................................8 Focusing on our customers’ future first:............................................................................................................................................22 Structure:........................................16 Weaknesses.........................................................21 Physical Factors:...............................................................................................................................................................................................................................................................................................................................................23 Legal:................................15 Strengths....................................................................................................................10 Pakistan..................................................................................................9 Integrity and responsibility in our actions......................................................................................................................................................................................................................................................................................................17 ......................................................................................19 Differentiation Strategy:...............................6 Time for a change..............5 Management Principles...................8 Embracing entrepreneurial thinking:..............................................................................................................................................................................................9 The courage and curiosity to question....................................................................................................................23 Social:..........................................2 .................................................................................................................................................................................................................5 President Message ..........................................................................................................................................................................................................................................................................................9 Developing the talents of our people........................................................19 Strategies under BCG matrix:...................................................................................................10 Sponsor of Nippon paint ....................................................Nippon Paint Pakistan (Private) Limited.......................................................................10 Early Colours of Life .............5 Corporate Vision.............................................................................22 Infrastructure:......19 PEST ANALYSIS OR EXTERNAL FACTORS..................................................................................5 The 5 Cs Code of Behavior......7 We believe in:.......18 BCG Matrix....................................................17 Threats....................................... Opportunities................................9 Goals........................................................................................................................................................................................... ..............................................34 NIPPON WEATHERBOND.....................................................................................59 Elements Of Placement......75 Bibliography...............................................................................................24 Internal Factors and stake holders.............................................................................................................................................25 Personal Factors.............................................................................................................................26 Dealers Location in Karachi....................................................................................................s Tonal scheme.....................................25 Competitors:.................................77 INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 79 ...........40 NIPPON ACS PUTTY..........................58 Elements Of Price..................................................74 Suggestion & Recommendation ...................................................................................................................24 Customers:...............................................................37 NIPPON MATEX GOLD..........................................................................................................................................................................................................63 Conclusion & Essence of the study ...............................................................................29 Product............................33 NIPPON PERFECT EMULSION...........................25 Supplier :...............................................................................................................................42 NIPPON COLOURED UNDERCOAT.................................s Harmonious Scheme...............................................................................................................................................................57 Nippon........................61 Elements Of Promotion.............................................................................................................................................................58 Placement...........60 Marketing Systems.......................................................................................................................................................................................................................................................................................................................................................................................................................................26 Dealers Location in Lahore............................................................................................................................24 Social Factors........61 Promotion...................................45 Nippon...Cultural:.............................................26 Authorized Dealers.......................................................................24 Cultural factors:................................................................................................................................62 Sales Promotion....................................................................................................................................................................57 Price.......................................................................................................................................................................27 Marketing Mix Strategy...........................................25 Types Of consumer buying Behavior .......32 Product Mix...................................................31 Elements Of The Product..................................................................................................................................... INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 80 .