NetAcad_ConnectedSports_1.2

TOPIC Smart Connected Sports and EntertainmentDATE Friday, 14 February 2014 TIME 12 noon – 1:30 pm (UTC+8) SPEAKER Nick Ritsinias Consulting Solutions Architect Sports & Entertainment Solutions Group Asia Pacific & Japan © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Nick Ritsinias Consulting Solutions Architect - SESG • Todays Challengers • Trends Mandate Changes • Cisco Enabling Solutions • Customer Examples • What about the Future • Q&A © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Todays Challengers © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 Businesses Networked IT as Differentiator Speed. All rights reserved. Flexibility. Replication Broadband/ Wireless Do More with Less Mobility/Number of Devices Video Global Economy Productivity Technology and Business Architecture Social Networking Information Economy  Networked Economy © 2014 Cisco and/or its affiliates. Scale. Cisco Confidential 6 . All rights reserved. • Builders are concerned about delivery and costs. © 2014 Cisco and/or its affiliates.• Architects are there to design buildings. • Old mentality of “If it A’int Broke Then Don’t try to Fix it”. • Owners/Operators are always driven by the IT Cost v’s Profit discussion. Cisco Confidential 7 . . All rights reserved. .g. Leagues Events Rights Owners Sponsors/ Advertisers/C orporates Merchandise/ Concession/Security Services Cisco Confidential 9 © 2014 Cisco and/or its affiliates.Patrons Government Consultancy Consultants/ Architects/ Project Mgr’s Video Broadcasts/ Content Distribution Attendees Owners Profits Fixed Contract Fee Consultancy Event Video Services Venue Venue Management Operator Governance Regulators Contract Anchor Tenants Tenants Contract Relationship Contract Relationship 3rd Party Services E. Jerry Jones Owner Dallas Cowboys . Trends Mandate Changes © 2014 Cisco and/or its affiliates. Cisco Confidential 11 . All rights reserved. All rights reserved. Cisco Confidential 12 .Social & Personalised Mobile Video © 2014 Cisco and/or its affiliates. All rights reserved. mobile device wallet mobile device © 2014 Cisco and/or its affiliates. 2011 . and shelter.1 More of 3 college students young employees believes the than half would and rather lose their wallet or purse Internet is as important as air. 13 Cisco Confidential Cisco Connected World Technology Report. Cisco. water. before losing their smartphone or food. 2012 14 . All rights reserved.Level of satisfaction with at-home experience Fans prefer to watch sports at home Fans on mobile devices/computers while watching © 2014 Cisco and/or its affiliates. Cisco Confidential Source: Cisco IBSG. 201215 Cisco Confidential . Want to view unique video content Check real-time scores and statistics Source: Cisco IBSG.Fans go to a live event for the experience Demand constant connectivity for their mobile devices © 2014 Cisco and/or its affiliates. All rights reserved. All rights reserved.Create New Revenue Enhance Fan experiences Improve Operational Efficiencies Cisco Confidential 16 © 2014 Cisco and/or its affiliates. . Cisco Enabling Solutions © 2014 Cisco and/or its affiliates. Cisco Confidential 17 . All rights reserved. Cisco Confidential 18 .StadiumVision Mobile StadiumVision Connected Stadium Wi-Fi © 2014 Cisco and/or its affiliates. All rights reserved. All rights reserved. .Communication 1 2 3 4 Phone Data/email/fax Call center Mobile Entertainment 1 Ticketing Operations 1 Parking 2 Video surveillance 3 Energy management 4 Access management Cisco Confidential 19 2 3 4 Digital video Point-of-sale Event promotions © 2014 Cisco and/or its affiliates. . All rights reserved. Communication 1 2 3 4 Phone Data/email/fax Call center Mobile Entertainment 1 Ticketing 2 Digital video 3 4 Point-of-sale Event promotions Operations 1 Parking 2 Video surveillance 3 Energy management 4 Access management Cisco Confidential 20 © 2014 Cisco and/or its affiliates. One Platform for Innovation.One Converged Network. All rights reserved. Access Edge Block Si Si Si Si Cisco Confidential 21 .Borderless Network Campus Design 3 Tier Data Center Internet Connected Stadium Design 2 Tier with Service Blocks WiFi Data Compute Internet/ Data Compute Video HE Internet Data Center Block WiFi VHE Si Si Si Si Si Si Si Si Si Si Core Routing Block Core Routing Block Si Si Si Si Si Si Distribution Block Collapsed Core and Distribution Access Edge Block © 2014 Cisco and/or its affiliates. Building Energy Lighting Elevators Fire Converged Infrastructure HVAC Surveillance Alarm and Access Control Video © 2014 Cisco and/or its affiliates. IP Communications Interactive Communication Systems Cisco Confidential 22 . All rights reserved. All rights reserved.An innovative video and digital content distribution solution that transform the look and feel of your venue during events in real time. Creates New Advertising Offerings Accelerates Venue Transformation Cisco Confidential 23 . Dynamic Digital Menus Video Everywhere Custom Premium Fan Services Fan Engagement New Branding and Activation Opportunities Delivers New Experiences © 2014 Cisco and/or its affiliates. All rights reserved.Video Acquisition Video Distribution Video Delivery Mobile Cisco Connected Stadium Head End Signage Converged IP Network StadiumVision Management and Operations Content Acquisition © 2014 Cisco and/or its affiliates. Cisco Confidential 24 . Sponsorship Zones Directional Signage Interactive Rooms Cisco Confidential 25 .Cisco Devices AMX/Crestron Remotes/iPad Scoreboards Alarms Point of Sale Ad Management TV/Application Control Interaction Control Venue Scheduling Control & Administration Data Integration SV Director Platform Group / Zone Content & Control Associations Video Wall VenueTransformation Dynamic Concessions © 2014 Cisco and/or its affiliates. All rights reserved. Common areas Concession Clubs stands StadiumVision: Immersive HD video…everywhere © 2014 Cisco and/or its affiliates. Cisco Confidential 26 . All rights reserved. Cisco Confidential 27 .StadiumVision: Custom Premium Fan Services Luxury suite WELCOME Video Food Merchandise © 2014 Cisco and/or its affiliates. All rights reserved. All rights reserved. New Level of Fan Engagement Dynamic Digital Menus Cisco Confidential 28 .Luxury Suites Concourse video Walls Concourses Clubs Innovative Ad/Sponsor Opportunities © 2014 Cisco and/or its affiliates. New Level of Fan Engagement Dynamic Digital Menus Cisco Confidential 29 . Leaderboards Innovative Ad/Sponsor Opportunities © 2014 Cisco and/or its affiliates.Deliver sponsored “Live” statistics/data Fan Text-To-Screen. All rights reserved. How To Play. QR Code Promotions Sponsor Contests and Promotions Trivia Games. Deliver sponsored “Live” statistics/data Fan Text-To-Screen. New Level of Fan Engagement Dynamic Digital Menus Cisco Confidential 30 . QR Code Promotions Text-To-Screen Sponsor Promotions Trivia Games. Leaderboards Innovative Ad/Sponsor Opportunities © 2014 Cisco and/or its affiliates. All rights reserved. How To Play. All rights reserved. Cisco Confidential 31 . Secure Wi-Fi Solution Employees Point of Sale Back Office High Capacity— Thousands of Users Third-Party Apps Staff VoIP Fans Stadium-Specific Apps © 2014 Cisco and/or its affiliates.Reliable Wi-Fi Coverage Operations Single. All rights reserved. Cisco Confidential 32 .Voice Cell Network Text WLAN Network Data Internet • Service Providers – WiFi provides improvement of “their” subscriber’s experience and increases their customer sat.Voice. Texting and Data Applications ALL work now © 2014 Cisco and/or its affiliates. • Patrons . based on 2. venue staff and visiting contractors • Higher-capacity Wi-Fi in densely-populated areas Connected Stadium Wi-Fi Before Coverage with “Limited Capacity” (E.4Ghz coverage) © 2014 Cisco and/or its affiliates. After Coverage with “High Capacity” Cisco Confidential 33 .• Easy. secure network access to patrons. All rights reserved.g. Cisco Confidential 34 .• Strategic AP Microcell Placement – Highly Directional Antennas Purpose built for Sporting Venues • Radio Resource Management used for power and channel assignment Optimizes Coverage + Capacity in real time • Leverage a suite of Access Points and Antenna’s to provide holistic coverage Avoids a one size fit’s all scenario Highly Directional Antennas with strategic mounting to contain cell coverage Highly Directional Antennas for Bowl Omni-directional/Patch Antennas for Suites/Clubs © 2014 Cisco and/or its affiliates. All rights reserved. Deeper Engagement Throughout the Fan Journey SERVICE DISCOVERY LOCATION-BASED SERVICES ANALYTICS TARGETED MESSAGING PLAYER TRACKING © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35 . .…to Personal Screens …to HD TVs/Displays • Live mobile video • Personalized experiences • Immersive video • Targeted promotions • New sponsor/ad revenues • Dynamic menu boards • Venue transformation Cisco Confidential 36 From Big Screens © 2014 Cisco and/or its affiliates. All rights reserved. All rights reserved.Source StadiumVision Mobile Source Unicast – 1 to 1  Quality/reliability x Delay x Scalability Mobile Broadcast – 1 to Many  Quality/reliability  Delay  Scalability End Result .Delivering low-delay and high-quality streaming video over WiFi to virtually all mobile devices in a full venue. Cisco Confidential 37 . © 2014 Cisco and/or its affiliates. Cisco Confidential 38 .In House Video Feed SVM SDK/API Encoder SVM Streamer Converged Network Encoder External/ Internal Data Mobile Client SVM Reporter StadiumVision Same content can be seen on Mobile Devices as the venue HD displays © 2014 Cisco and/or its affiliates. All rights reserved. Examples Live Streaming Video & Data (via Multicast) Customer Replays Food and Merchandise Game Tracker Interactive Games Concierge Location Specific Various Camera Angles. offers. way finding etc © 2014 Cisco and/or its affiliates. recognition Stadium and local information Ads. All rights reserved. Games around the league Video highlights Concession/ Fan Store information Real time ordering capabilities Scores. Cisco Confidential 39 . statistics and player profiles Virtual games with other fans. Customer Examples © 2014 Cisco and/or its affiliates. Cisco Confidential 40 . All rights reserved. MGM Resorts has deployed Cisco’s wireless networking infrastructure to roll out seamless and secure Wi-Fi to create an immersive and personal experience for guests. All rights reserved. Machine People Guests use app via Wi-Fi get directions to locations. through app Seamless. secure Wi-Fi in MGM properties powers app on guests’ devices © 2014 Cisco and/or its affiliates. MGM developed processes to coordinate locationbased/personal offers Data about customer location used to present relevant info. Cisco Confidential 41 . receive discounts. the arena is able to customize the guests’ experience in a variety of unique ways. All rights reserved.From the upgraded HD televisions in every luxury suite to the customized menu boards on the main and upper concourses. Cisco Confidential 42 .“Technology is continually evolving and at STAPLES Center we work to be on the cutting edge….” Lee Zeidman Senior vice president and general manager STAPLES Center • 9% increase in revenue (year over year) from concessions for Los Angeles Kings games • 400% increase in revenue (year over year) from select promotions offered for Los Angeles Sparks games © 2014 Cisco and/or its affiliates. Cisco Confidential 43 . All rights reserved.© 2014 Cisco and/or its affiliates. Australia Seibu Dome Saitama. Winnipeg. Vancouver. UK Stade des Lumières. TX Target Field. NY Sporting Park. East Rutherfornd. NZ Rogers Center. Australia Forsyth Barr Stadium Dunedin. FL Lucas Oil Stadium. MA Asia Pacific BC Place. CA Yankee Stadium. Anaheim. Canada Wembley Stadium. Leverkusen. London. KS MetLife Stadium. CA Texas Christian Univ. Texas Petco Park San Diego. NZ Victoria Racing Club Victoria. Miami. Dallas. All rights reserved. PA Canada Sun Life Stadium. Minneapolis. Real Madrid. Canada © 2014 Cisco and/or its affiliates. Spain Etihad Stadium. Oakland. IN Europe Honda Center. Toronto. Lyon. Boston. UK Adelaide Oval. New York. Japan MTS Centre. Worth. Germany London 2012 Olympic Village. Ft. Australia Cisco Confidential 44 . Manchester City. Bayer Leverkusen. Indianapolis. NJ Cowboys Stadium. Canada Santiago Bernabéu. Auckland. CA TD Garden.Oracle Arena. NY Consol Energy Center. UK ANZ Stadium. Kansas City. Pittsburgh. France Eden Park. MN Barclays Center Brooklyn. Australia SCG. USA NBA . UK Wembley. Dallas. USA UEFA – Wembley Stadium. USA O2 Arena. USA IRB . Boston. 2012 Indianapolis. New York. CA USA Hollywood Palladium Los Angeles. 2013 New Orleans. USA © 2014 Cisco and/or its affiliates. Los Angeles. 2011 Dallas.Lucas Oil Stadium.Staples Center. USA NHL TD Garden. USA NFL . London. USA MLB . London.Yankee Stadium. O2 & Millennium Stadiums – London 2012 Olympics 45 Cisco Confidential . 2010 Miami.Sun Life Stadium.Staples Center. USA NBA TD Garden. Boston. USA Nikon Jones Beach.Cowboys Stadium.AT&T Park. USA NFL – Mercedes-Benz Dome. All rights reserved. MA -and.Staples Center. New York. NFL . Wantagh. USA Irving Plaza. 2014 New York. Texas. San Francisco. Auckland.Cowboys Stadium. USA MLB . USA Gibson Amphitheatre. Los Angeles. Texas NBA . Universal City. Los Angeles.Eden Park. USA NFL – Metlife Stadium. UK Circuit of the Americas Racetrack in Austin. New Zealand NFL . All rights reserved. Cisco Confidential 46 .What about the Future ? © 2014 Cisco and/or its affiliates. More & More Video…. All rights reserved. Cisco Confidential 47 .In-Seat Ordering Social Sensors iBeam/NFC Slow Motion Analytics 360 Degree Fan’s Venue Sensors Social Networking Business Transformation Sports Bio-metrics Location Services Virtual & Augmented Reality © 2014 Cisco and/or its affiliates. Cisco Confidential 48 .4Ghz Radio for Real-Time Data © 2014 Cisco and/or its affiliates. All rights reserved.Leverage GPS for Real-Time Data Leverages GPS and 2. etc through real-time WiFi connectivity © 2014 Cisco and/or its affiliates. All rights reserved. statistics. Cisco Confidential 49 .Mainstream feature for events like Olympics and NFL In Venue experience enhancements for information including advertising. players see views. Mapping Applications Data Management. HTML5. Broadcast/Simulcast.Project Management. All rights reserved. Storage Networking. Routing and Switching. Big Data. Switching. Security. WAN. Conferencing. Cloud applications. Wireless Mesh Networking. Analytics. modeling Basic Networking Skills : Routing. Web Streaming.Technologies Sensors Storage Technologies Information Management GPS. SQL. Storage. Security. Management Cisco Confidential 50 . Wireless. PHP RFID M2M Social Network Technologies Adhoc Network Smartphone Applications Robotics SmartGrid City/Road/Traffic Infrastructure Mobile Internet. 3G/4G/LTE Web development/programming. Telematics IT Skills Wireless. Data integration & Analysis/Analytics Voice. Database design. Cloud IPv6 Basic Networking Technologies © 2014 Cisco and/or its affiliates. 4G Web Collaboration Data Centre. Mobile Applications Development and Management. Scripting Languages. Applications : Operating Systems. Video. Scripting Languages. Architecture Design. XML. XML. Virtualisation. All rights reserved.© 2014 Cisco and/or its affiliates. Cisco Confidential 51 . © 2014 Cisco and/or its affiliates. Cisco Confidential 52 . All rights reserved.