Mother Dairy India Ltd.SUPPLY CHAIN MANAGEMENT PRESENTED BY:Pramod Buram Vishal Shete Kunal Shah Kanchan Thakre 09 94 74 99 SUPPLY CHAIN MANAGEMENT Supply Chain Management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers.(Harland, 1996) Supply chain management encompasses the planning and management of all activities involved in sourcing, procurement, conversion, and logistics management. It also includes the crucial components of coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. -CSCMP Supply chain management can be viewed as a decision making process between strategy and operations. Basically there are three types of supply chain management flows There are six key elements to a supply chain: Production Supply Inventory Location Transportation Information . Supply chain management process . DISTRIBUTION Distribution is the process of moving a product from its manufacturing source to its customers. . Alternate 'channels' of distribution Types of marketing channels Intensive distribution Selective distribution Exclusive distribution . country or even in foreign markets.The distribution system gives strength to the company by helping to increase the reach of the product to various parts of the region. THE JOURNEY SO FAR Mother Dairy started its operations in 1974 under the Operation Flood programme of the National Dairy Development Board. Mother Dairy sources its requirement of liquid milk from dairy co-operatives and producer institutions. .MOTHER DAIRY. Mother Dairy sells more than 28 lakh ltr. Delhi is an IS/ISO-9001:2000 and Hazard Analysis Critical Control Points (HACCP) and IS-14001:1996 Environment Management System (EMS) Certified organization. . Mother Dairy. out of which approximately 9 lakh liters of milk is sold as bulk vended milk and another 19 lakh liters of milk is sold in sachets in five different variants across six states.MOTHER DAIRY.THE JOURNEY SO FAR Presently./day. Mother Dairy commands 40% market share in the organized sector in and around Delhi. primarily because of consistent quality and service reliability. .MOTHER DAIRY.THE JOURNEY SO FAR Mother Dairy is the single largest brand of milk in Delhi. India as well as in Asia.9 million liters of milk per day. marketing about 1. - .Deals in:. Distributor Customer Processing Plant Retailer . and then open the file again. or the image may have been corrupted. Your computer may not have enough memory to open the image. If the red x still appears. Restart your computer.DIRECTION OF MOVEMENT OF CHAIN + + + The right The right The right The right + The right + The right = Time Higher Product Price Store Quantity Customer Profits Supplier The image cannot be displayed. you may have to delete the image and then insert it again. Process of Procurement & Distribution of Milk Farmers and the Milk Co-operative Society The Operation Flood programme helps both farmers as well as the city consumers . . Checking the quality of milk Dairy stringent hygienic standards are maintained. The milk in the tankers is first checked for quality and freshness and then unloaded into huge insulated stainless steel storage tanks. In order to remove these particles the milk has to be processed. . Processing of milk Unprocessed milk may contain small dirt particles invisible to the naked eye. Processing Clarification Standardization Homogenization Pasteurization . Dispatching of milk After processing. the milk is chilled and stored in silos and further chilled to about 2 C . As soon as the in charge at the control room learns that a particular shop is running out of milk. Making the milk available The control room responsible for ensuring that shops do not run out of milk. Each milk tanker is fitted with a wireless set. he contacts the tanker nearest to the shop. . Distribution Channel Token Distribution Container on Wheels (COW) Retailers . Quality control all the way A final quality check of the milk is also made at the shop itself. . This ensures that milk reaching the customers is of same quality as dispatched from the Dairy. .Keeping milk cool Mother Dairy takes care to keep milk cool at every stage-it is chilled before transporting in insulated tankers. it is stored in insulated silos and kept in refrigerated tanks at the shops.