Also available in Sri Lanka, Malaysia, Singapore, Thailand, Taiwan, China & Hong KongModern Food Processing December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115.248.175.146 on 2012-03-22 05:54:31 EDT. DownloadPDF. Downloaded by in-avendusadv04 from 115.248.175.146 at 2012-03-22 05:54:31 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. EDITORIAL Food for thought… H ow real is the notion that all (almost) the sunset sectors of the West are now the sunrise sectors in the East (read India)? Well, be it food processing, automotive, or nuclear energy, there are plenty of examples to drive home this point. Let’s take a deep dive into the burgeoning food and beverage sector in the country today. With a steadily surging economy, natural demographic dividend, and a significant shift in the lifestyle (especially in urban India), the consistent double-digit growth of this sector in recent years seems so simple, just like a cake walk. However, it is important to note here that one should not take the favourable tailwind and friendly flow of the present moment for granted; but rather be proactive enough to face the headwind successfully when that moment arrives. A contrarian viewpoint could be why to bother about the outside world when both our hands are so full. Although there may be merit in this perspective, the real question is about the sustainability of this strategy. Moreover, in an increasingly globalised market, it is just a matter of time when one would wake up to a rude shock for any or a combination of several megatrends impacting the macroeconomy worldwide. So, what are the do’s and don’ts for the food and beverage sector? Considering the limitation of this space, some of the key learning points from the recent past are summarised as follows. The first one would be to ensure product versatility in terms of the consumption pattern of the target audience. The next could be to expand into new application avenues while leveraging the intrinsic strengths of the present offering. The third point is important given the rising demand for healthy products. The brand is expected not only to offer tangible health benefits but also the communication built around it needs to make this amply clear to the consumer. Last but not the least is the imperative to engage the consumer adequately with due cognisance of the product’s positioning amid the competition. All said and done, there has to be product-specific strategies amid ever-changing market trends and constant flood of brands. The key differentiators would be effective brand innovation, comprehensive communication and persistent consumer engagement to win the game. Editorial Advisory Board Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai Manas R Bastia
[email protected] December 2011 | Modern Food Processing 5 5 ISIEmergingMarketsPDF in-avendusadv04 from 115.248.175.146 on 2012-03-22 05:54:31 EDT. DownloadPDF. Downloaded by in-avendusadv04 from 115.248.175.146 at 2012-03-22 05:54:31 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. FOUNDER & EDITOR, NETWORK 18 Raghav Bahl PRESIDENT & EDITORIAL DIRECTOR, TV 18 Senthil Chengalvarayan SENIOR EDITOR Manas R Bastia ASSISTANT EDITOR Rakesh Rao EDITORIAL TEAM Prasenjit Chakraborty, Mahua Roy, Marcilin Madathil, Michael Anthony, Abha Mishra, Paskaline Sebastian, Avani Jain (Ahmedabad) ASSISTANT ART DIRECTOR Varuna Naik DESIGN Mahendra Varpe CHIEF PHOTOGRAPHER Mexy Xavier PHOTOGRAPHY Neha Mithbawkar, Joshua Navalkar BUSINESS CONTROLLERS Lovey Fernandes, Pukha Dhawan, Akshata Rane, Deepak Bhatia, Shwetha ME, Jayashree N, Sugandha Kulkarni, Shefali Mahant GROUP CEO, NETWORK 18 Haresh Chawla GROUP COO, NETWORK 18 B Sai Kumar CEOPUBLISHING, INFOMEDIA 18 Sandeep Khosla EVPHUMAN RESOURCES Sanjeev Kumar Singh ASSOCIATE VICE PRESIDENT Sudhanva Jategaonkar ADVERTISING SALES Shashin Bhagat (Ahmedabad)
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Senior Editor: Manas R Bastia Printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Infomedia 18 Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Food Processing is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 25262. Infomedia 18 Ltd does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. Infomedia 18 Ltd. is the publishing arm of Network18. December 2011 | Modern Food Processing 9 ISIEmergingMarketsPDF in-avendusadv04 from 115.248.175.146 on 2012-03-22 05:54:31 EDT. DownloadPDF. Downloaded by in-avendusadv04 from 115.248.175.146 at 2012-03-22 05:54:31 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. NEWS, VIEWS & ANALYSIS ECOFRIENDLY CAMPAIGN INVESTMENT Coca-Cola to invest $ 2 billion in India over five years The Coca-Cola Company recently announced that it would invest $ 2 billion along with its franchisee bottlers in India over five years. That, it said, would catapult the country to the sixth-largest position in the global market in terms of volumes. Currently, India is the ninth-largest market for the company in terms of volumes across the globe. Coca-Cola plans to invest $ 30 billion across the world in the next five years. India will account for 6.6 per cent of that. Talking about the substantial investment plan for India, Ahmet C Bozer, President - Eurasia and Africa, CocaCola Company, said, “We are making one of the most substantial investments in India, because we feel the market has now reached that level and scale. If more money needs to be invested, as we have done earlier in India, we will do that, too.” The fresh investment will be used to meet some ambitious targets for the company. It expects to double the number of outlets as well as double its volumes in the country. Atul Singh, President and CEO, Coca-Cola India and Southwest Asia, said the money would be invested in various key areas. “We will use it to expand our bottling plants, set up more plants, build cold-storage assets, expand our rural and urban distribution and our trucking strength,” he added. Canvironment Week 2011 helps promote sustainability Canvironment Week 2011, the second in the series of the global event promoting sustainable and environment-friendly cans, took place recently in New Delhi. Atit Bhatia, Senior Vice President, Hindustan Tin Works, and President, Canvironment Week, said, “Promoting sustainability and environment-friendly performance of metal packaging is becoming increasingly important to the can-making industry. Through our campaign, we are aiming to achieve this goal while simultaneously helping some of India’s rag pickers to live a better life, besides raising awareness on the importance of recycling.” The campaign brings together 11 countries to promote sustainability of metal cans. MECHANISATION GCMMF to bring automation to its new cafes Gujarat Cooperative Milk Marketing Federation (GCMMF) has sourced mechanised dosa machines from a vendor in Mysore for its newly launched segment of Quick Service Restaurants (QSRs) in the country. Dosa-making machine R S Sodhi, Managing Director, at Amul Café GCMMF, said, “This machine has been sourced from a South India-based supplier. The machine is useful when a large number of dosas (200 to 400 per hour) are to be served.” Adding a touch of automation and food safety, Amul cafes are already making waves. The café menu comprises sandwiches, pizzas, pav bhaji, besides dosa. Amul parlours have already touched the 6,000 outlet mark in India. Amul cafes have been opened in Ahmedabad and Bengaluru. “Tasting success with our initial launches, we can say that the response has been encouraging, and we look forward to create 10 such cafes by the end of this financial year,” added Sodhi. The dairy major is considering pan-India expansion starting with Maharashtra, Karnataka and Tamil Nadu. The outlets are operated out of a franchisee model. The investment per outlet is in the range of ` 20-25 lakh, and the cafes are reporting a turnover of ` 1 lakh per day per outlet. GCMMF is using cross-branding strategy across the cafes by promoting the menu, for example, Amul butter pav bhaji. Mahua Roy Godrej Tyson to invest ` 40 crore for expansion Godrej Tyson, a subsidiary of Godrej Agrovet, plans to invest ` 40 crore to upgrade its processing units in Karnataka and Maharashtra. “We are looking towards to increase production capacity, and L-R: Celebrity Chef Vicky Ratnani cold chain development,” with Sushil Sawant said S Yadav, Managing Director, Godrej Agrovet. The current capacity includes about 50,000 birds per day and 25,000 birds at each plant, he said. Expanding its product offerings, the company recently launched Yummiez Punjabi Chicken Tikka under its fast-growing brand Real Good Yummiez. Sushil Sawant, Associate Vice President – India Operations, Godrej Tyson Foods Ltd, said, “With the fast-paced lives today, people look forward to spending quality time together. Through the launch of Real Good Yummiez Punjabi Chicken Tikka, we aim to get people close to each other by making celebrations convenient with fun and excitement. Real Good Yummiez is a perfect party-maker with its fun and innovative range of ready-to-cook vegetarian and non-vegetarian any-time snacks.” The other additions from the Yummiez brand include Dilli Aaloo Chaat and Lucknowi Seekh Kabab, which are available at all modern retail chains. Yadav also stressed on the changing perception of consumers towards frozen foods, as the emerging middle-class population seeks more convenient options. He said, “Today, the frozen food segment is worth ` 1,000 crore and has a CAGR of about 20 per cent. Our own brand of frozen food – Yummiez – is growing at 60 per cent.” Mahua Roy CAPACIT Y EXPANSION 10 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115.248.175.146 on 2012-03-22 05:54:31 EDT. DownloadPDF. Downloaded by in-avendusadv04 from 115.248.175.146 at 2012-03-22 05:54:31 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. NEWS, VIEWS & ANALYSIS SUSTAINABLE INITIATIVE QUALIT Y STANDARD McDonald’s paving the path to sustainability McDonald’s Corporation has taken a step forward in the direction of sustainability by joining the Roundtable on Sustainable Palm Oil (RSPO). This membership represents significant progress in the company’s commitment to source palm oil only from RSPO member companies by the end of this year, and to use only RSPO-certified palm oil in restaurants and pre-cooked chicken & potato products by 2015. McDonald’s uses palm oil primarily within Asia-Pacific, Middle East and Africa, and Latin America as a restaurant frying oil and as a par-fry for pre-cooking of products such as French fries, chicken patties and Chicken McNuggets. Its membership in the RSPO is an extension of its Sustainable Land Management Commitment (SLMC) announced earlier this year. The McDonald’s SLMC requires that, over time, its suppliers NEW UNIT will only use agricultural raw materials for the company’s food and packaging that originate from sustainably-managed lands, thus ensuring that the food served in its restaurants around the world is sourced from certified sustainable sources. McDonald’s has also taken steps for sustainability in India. “The company has undertaken various initiatives over the years that have been beneficial for the environment as well as for the industry at large. It has installed multi-utility heat pump with contacting device, which is used to generate hot water for sanitation and potable chilled water for soft drinks. This has helped in saving energy to a large extent. Further, technologies such as superheat recovery from HVAC are also being employed at its restaurants,” said company officials. Avani Jain New ISO standard on traceability of fish products will help improve food safety The use of a new ISO standard, 12875:2011, on the traceability of finfish products will help improve food safety by supplying stakeholders throughout the supply chain with accurate information about the origin and nature of these products. During the past decade, several food crises have seriously affected many countries. Following the outbreak, the concept of traceability of food products has become a matter of special interest to policy makers and scientists. ISO 12875:2011 specifies the information to be recorded in marine-captured finfish supply chains in order to establish traceability. BAKERY INNOVATION IDEX Corp opens new facility near Vadodara IDEX Corp has opened the IDEX Fluid & Metering Pvt Ltd facility in Savli near Vadodara in Gujarat. Through this, the company primarily aims at focussing on the sales in India and as well as exports. During the L-R: Andrew K Silvernail, Kevin G inaugural function, Andrew Hostetler and Senton Challgren, GM, K Silvernail, CEO, IDEX, Viking Pump Inc inaugurating the plant said, “Through this facility, we look forward to serve our customers not only in India but all over the world. We have come to India because we believe in the growth potential of this country. Moreover, the infrastructure, human resources and all other facilities are much better in this country than any other developing country of the world.” IDEX Fluid & Metering Technologies make precision-engineered pumps, meters and systems that move, measure and dispense high-value liquids, gases and solids. They cater to variety of industries including the food & beverage industry. Kevin G Hostetler, Vice President & Group Executive - Fluid Metering Technologies & IDEX Asia, stated, “While making the processed foods, there is always a need to focus on the correct size of the particles that are used, and our products help the food processors in doing that. Further, we make products, which can handle viscous fluids. Our customers range from small to large food processing companies.” The facility was constructed within a short span of nearly eight months. Avani Jain Monginis launches photo cakes Monginis recently launched its latest innovation in cakes – photo cakes – available in both vegetarian as well as nonvegetarian options. “People are always looking for novel ways to celebrate not only birthdays but other occasions as well. Nowadays, typical birthday cakes have become common due to limitation in innovation. But, yet people do not get tired of asking a question what is new?” said Zoher Khorakiwala, Managing Director, Monginis. Photo cakes are made using the same procedure as cakes. But, they are printed with the desired image on the top. Besides, even customers can provide the image and Monginis can print exactly the same on the cake. The inks used are edible and are 100 per cent safe for human consumption. “There are few bakeries, which are offering printed cakes but our photo cakes are different. While other bakeries print images on rice paper, which is then placed on top of the cake, we print them directly on the fresh cream. Thus, the original taste of the cake does not get compromised,” added Khorakiwala. Besides, on the occasion of Christmas, Monginis has come up with a new range of special cakes and hampers including plum cake, cherry almond cake, plum pudding, X’mas tin hamper, Christmas fruit cake, etc. Mahua Roy December 2011 | Modern Food Processing 11 ISIEmergingMarketsPDF in-avendusadv04 from 115.248.175.146 on 2012-03-22 05:54:31 EDT. DownloadPDF. Downloaded by in-avendusadv04 from 115.248.175.146 at 2012-03-22 05:54:31 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. India is the largest rest of India as well. impact of this scheme said that Indians on curbing food are consuming more Pranab Mukherjee at the launch of Dwarka inflation. especially in the Gulf countries. users of its machines can reap several benefits. said. Mumbai. in the near future we may start a production unit in collaboration with a local manufacturer. It operates on a franchising model. Tetra Pak has launched a new Tetra Albrix unit for sugar dissolving. the world leader in food processing and packaging solutions. . and aims at catering to available to rural population at affordable the milk requirements of 100 million prices.” Simon added. Karnataka. a part of our successful business model. The company believes that this will in Maharashtra. “India is a vast country. Country Manager. Navi Mumbai.kiosk. and not be just external spectators. The company has recently been recognised as one of the top 100 brands in India by Franchise India Corp. Unauthorized Distribution Prohibited. We will be making an entry into this region with our first outlet in Guwahati. However. the by providing free insurance facilities to scheme will be available only for farmers them. also installed 2. the Union Dwarka Milk. Its modular design makes it easy to expand and upgrade the units.146 on 2012-03-22 05:54:31 EDT. Tetra Tebel Blockformer 6 According to company officials. which are policy of strong backward integration as leading to an increase in food prices.175. We are also planning to expand our network to other countries. We would be targeting all the metros as well as tier 2 and tier 3 cities for establishing our outlets under three business models . recently launched feed from Dwarka Milk on easy credit. in addition to this. At present. VIEWS & ANALYSIS QSR MARKET MICROFINANCE Bangs on expansion spree The Chennai-based Bangs. “Out of 50. However. The improvements in performance are the result of a number of innovations. which is scheduled to be launched in the first quarter of 2012. We are planning to start multiple outlets in metro cities with minimum of five outlets and about ` 1 crore investment in each city.” According to Jahan. one of the reputed companies from Italy in the field of thermoform fill seal machines and rigid tray sealer complete lines. meat. but there is a West Bengal. Currently. Prasenjit Chakraborty Dwarka Milk launches Cattle Finance Scheme for dairy farmers Dwarka Milk. which is growing fast with customs and traditions very different from that of Europe. said Kapil Rajput.248.” revealed Asvin Simon. Explaining the logic behind opening the office in India.175. “We are planning to spread our wings to North-Eastern states as well.” he said. It has ensuring reduction in the price of milk. In addition. Explaining the Pranab Mukherjee. Madhya Pradesh. Plans are afoot to launch about 50 outlets within the next one year. Director. DownloadPDF. driven by Tetra Pak’s focus on increasing both environmental and operational efficiency.000 litre capacity bulk Dwarka Milk is also taking efforts to milk coolers. Finance Minister. which enables food manufacturers to reduce costs and improve environmental performance.NEWS. which is the flagship business farmers will also receive high-quality cattle of Unizonn Group. We Cattle Finance Scheme for the marginal will also enhance the income of farmers dairy farmers in Mumbai. plans are help bring down the food inflation in the afoot to spread its wings throughout the long run. milk and Milk’s new Cattle Finance Scheme “We abide by the vegetables. Makdum Jahan. The new Tetra Tebel Blockformer 6 enables cheese manufacturers to improve environmental performance. Prasenjit Chakraborty 12 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. Veripack Solutions India Pvt Ltd. The only way to know this market is to live it from inside. express and restaurant. Prasenjit Chakraborty farmers by standing guarantee. Bangs Fried Chicken. one for every five villages reduce malnutrition by making milk in Maharashtra. under the scheme. Bangs also has plans to enter North East market next year. is on an expansion spree. demand-supply mismatch as production Rajasthan. While inaugurating Managing Director. it has no plan to set up manufacturing unit in India. Thane. the scheme. Downloaded by in-avendusadv04 from 115.248. and currently has a strong presence in more than 10 states through 20 plus outlets. has opened its subsidiary office in Mumbai recently. FOOD PACKAGING PRODUCT LAUNCH Tetra Pak’s new products focus on environmental and operational efficiency Tetra Pak. we plan to open over 15 outlets by the end of November 2011. has slowed down in Kerala and Haryana. has launched the next-generation of its successful cheddar cheese blockforming unit. thus across 35 districts in Maharashtra. a domestic fried chicken Quick Service Restaurant (QSR). “Dwarka Milk is heading towards According to him. Rajput said.146 at 2012-03-22 05:54:31 EDT. It is rapidly such farmers as they do not have any land consolidating its presence in places like to mortgage. Sikkim. Avani Jain FNC-Veripack opens its subsidiary in India FNC-Veripack. “However. ISI Emerging Markets. reduce costs and minimise product loss. the bank refuses loans to citizens of Maharashtra. eggs. Usually. Pune Dwarka Milk will arrange finance for and Raigad among others.” the last two years. beginning with producer of liquid milk.” country. Dwarka Milk has over 50 world-class We aim at curbing food inflation by milk procuring and processing plants bridging the demand-supply gap. At Nilon’s. there is still abundance of vitamin D deficiency cases in India. Nilon’s expects to achieve revenue of ` 100 crore in a span of three years in spices category. These spices are being launched in a phased manner across India and will be available in sachets & larger packs to cater to consumers at various price points.248. Hyderabad. known for its branded pickles. CEO. Orissa and the North East region. is proposing to fortify milk and oil with vitamin D. National Dairy Research Institute (NDRI) is also working on a similar model.” said Dr Srivastava. In a country that receives huge amount of sunlight.175.146 at 2012-03-22 05:54:31 EDT. it would be easy to fortify substances rich in fat. It has undertaken a project where milk is being fortified with vitamin D along with calcium (Ca). which helps in the metabolisation of vitamin D. “Majority of dietary Ca (about 95 per cent) is absorbed by active vitamin D dependent mechanism. Mahua Roy December 2011 | Modern Food Processing 13 ISIEmergingMarketsPDF in-avendusadv04 from 115. Chhattisgarh. Nilon’s. basic and blended spices will get launched at pan-India level.” said Dr A K Srivastava. Mahua Roy DAIRY REFORMULATION Proposal to bring about milk fortification with vitamin D National Institute of Nutrition (NIN).146 on 2012-03-22 05:54:31 EDT. According to the company. oil and milk. turmeric and coriander powders. “We have provided guidelines to FSSAI for the industry to consider fortification of milk with vitamins A and D. Vitamin D enhances calcium bioavailability. Dr Madhavan Nair. with vitamin D so that an extra dose of the vitamin can be consumed easily.175. and thus are best-in-the-class.248.NEWS. Rajheev Agrawal.” Launched in Uttar Pradesh. when fully operational. The sun is the major source. elaborated the USP of this product. The company recently Rajheev Agrawal made its foray into spices with the launch of chilly. is planning a facility in Utran. we are continuously adding more to the existing range to make our offering wholesome to cater to a wider consumer segment. The dairy industry is required to work in tandem with the research institutes to bring about the revolutionary formulation changes. ISI Emerging Markets. said. Unauthorized Distribution Prohibited. Milk and milk products provide a convenient and useful vehicle for fortification with micronutrients. Scientist – Micronutrients. In a phased manner. NDRI. . Downloaded by in-avendusadv04 from 115. DownloadPDF. turmeric and coriander spices. the Utran plant will be the world’s largest pickle factory with a builtup area of 6 lakh sq ft.” As per NIN scientists. near Jalgaon in Maharashtra. NIN. which consists of basic and blended spices. Director. VIEWS & ANALYSIS NEW FACILIT Y Nilon’s plans world’s largest pickle facility in Jalgaon Nilon’s. in the coming months. “Nilon’s has chosen premium grade for its chilli. the company is focussing largely on spices this year. “It seems reasonable to enhance nutritional and therapeutic value of milk through fortification because this is a food-based approach for prevention of deficiency diseases. They are crisply baked and topped with flaxseed. CEO & Chief Advisor. the company has been expanding its overseas business rapidly. etc.” claimed Hsia. the University of Maryland. although Indian market is price-sensitive. Waters’ participation in this public-private partnership complements the company’s initiative to improve the availability. Guan Yu Machinery Factory Co Ltd. Downloaded by in-avendusadv04 from 115. which have been flavoured for the Indian palate. said. Germany and the UK. Worldwide Marketing. Programmes will encourage local stakeholders to invest in food safety capacity-building to lift the world’s farmers out of poverty while simultaneously decreasing food safety incidents. Vinita Bali. we must work cooperatively on a global basis in the most efficient way possible. quality and consistency of food safety testing capacity around the world. which is good for the heart. To be managed by the World Bank. Australia. “At present. “We are happy to introduce. McDonald’s. along with Mars Inc and the US Agency for International Development (USAID). Our machines can help food & beverage companies in India to achieve this objective. Waters. “The stable and durable performance assists food manufacturers to sort out the raw material problems. which supplies vibratory separators and iron-removers to food processing companies. we are looking for a good distributor to strengthen our supply channel here. the proposed fund will support global food safety improvements through expanded understanding of food safety standards and best practices throughout the food safety system. Modern Food Processing | December 2011 Waters. the first permanent food safety training lab that provides hands-on training with instruction on regulatory requirements. packaging facilities etc are made available in one industrial park. Unauthorized Distribution Prohibited. jointly pledged $ 1 million to create the first ever Global Food Safety Capacity Building fund. Over the years. is eyeing the fast-growing food processing sector in India to expand its business in the Yen Chun Hsia country. COO.146 at 2012-03-22 05:54:31 EDT.175. ISI Emerging Markets. agricultural land needs to be made available. According to him. Nestea. Business Advisors Group.NEWS. address high priority food hazards. consumers prefer quality equipment as it enhances the overall performance of a company as well as help manufacture safe food products. supply chain management should be enhanced. opened the International Food Safety Training Laboratory (IFSTL). The company also announced the launch of yet another health offering . which are mostly manufactured locally. Teaching the science behind food safety. Waters. The company. FOOD SAFET Y Bihar Government gives nod for three mega food parks in the state The Bihar Government has given green signal to a proposal for setting up three mega food parks to bring down wastage of fruits and vegetables. Therefore. In order to get this initiative right. ragi.The mega food parks would be established in a public-private partnership (PPP) mode and the state government would give a subsidy of 20 per cent towards creation of basic infrastructure for establishment of the parks.248. NutriChoice Britannia Industries and Vinita Bali Multigrain Thins is prepared using 5 grains: oats. and Lime & Mint. The proposal will also create employment opportunities in the state. said. Kraft Foods.” Recognising that food supplies are becoming more global and that food & water-borne diseases are the leading causes of illness and death in developing countries. which is a combination of roasted grains and pulses. VIEWS & ANALYSIS HEALTH Y SNACK INFRASTRUCTURE DEVELOPMENT Britannia expands health and wellness range Britannia recently launched its latest health offering under the NutriChoice brand. the best and latest methods.NutriChoice Multigrain Roasty. Dr Rohit Khanna.146 on 2012-03-22 05:54:31 EDT. maintain required capacity. which mainly operates in Taiwan. the first truly healthy munch snack in the Indian market. 14 ISIEmergingMarketsPDF in-avendusadv04 from 115. Avani Jain IMPORTED EQUIPMENT Guan Yu Machinery plans expansion in India The Taiwan-based Guan Yu Machinery Factory Co Ltd. and their Joint Institute for Food Safety and Applied Nutrition.” Unlike other unhealthy L-R: Neeraj Chandra. and second. Arvind Sinha. 2011. Mars and USAID pledge $ 1 million to create Global Food Safety Capacity Building fund Waters Corporation. NutriChoice Multigrain Thins will initially be available in three flavours: Classic Indian Spice. the fund will develop pilot training programmes. & fried snacks. Director. South East Asia & Middle East. Coca-Cola. DownloadPDF. believes that first.175. Vice President. “In fact. cost-effective technology. Japan. along with US Food and Drug Administration. wheat and rice. corn. and manufacture high-quality products that ultimately lead to high profitability in the long run.” opined Yen Chun Hsia. which can increase the processing efficiency of food processors. from farm to fork. Mediterranean Herb & Tomato. and strengthen the overall competency of food testing methods.248. “To really improve food safety and increase food supplies for everyone. irrigation facilities. supplying its products to some of the leading food & beverage manufacturers such as Nissin Foods. Managing Director – Britannia Industries Ltd. is now starting business in South Africa. is core to who Waters is and a key component to a comprehensive food safety programme. the Indian food processing industry is supplied with low-cost machines. how to read results and understand whether food meets standards. we should follow the Chinese model where everything including cultivable land. We would like to offer this industry our high-quality. New Zealand.” he added. . On September 15. The diaphragm’s full-stroke design increases product displacement per stroke. is an ultra-compact single-end bottle washer designed specifically for the small and medium output ranges. In the Lavatec E2. . CVL is Cognex’s highest performance machine vision library.248. It is intended for professional vision programmers who must meet the most demanding performance requirements. which translates into improved suction lift.TECHNOLOGY & INNOVATION Linux offers more predictable performance Cognex Corporation. Cognex. It makes use of the XLIB graphics library for display. Classic bottle washer for mid-tier companies Lavatec E2 from Krones AG.0 CR7 release supports Linux kernel 2. greater flow rates and higher efficiencies. the containers are passed through the caustic immersion bath in a horizontal loop path. It also offers them greater ability to manage operating system patches and upgrades for end-customers who insist on Copy Exactly! Procedures. the bottle washer can be supplied in different model widths. Vision Software. including more deterministic behaviour and greater control over operating system upgrades. with an objectoriented C++ API for hundreds of powerful vision tools. The combination of purposefully developed new ideas and field-proven components from the ‘big’ Lavatec means the Lavatec E2 bottle washer is an up-to-the-future solution in Krones’ traditionally sturdy. and an easily accessible discharge for fast & intensive cleaning. the world’s best-selling machine vision toolset. and the final residues of dirt & caustic are thus removed. In order to make optimum use of the space available. and Ubuntu distributions. The new diaphragms. precision manufacturing operations. It also works with a variety of microprocessors. Germany. The FSIPD diaphragms are constructed of food-grade Wil-Flex™ (Santoprene™) and have been designed for use with Wilden’s Saniflo™ Hygienic Series (1 inch to 3 inch or 25 mm to 76 mm) as well as Original™ and Advanced™ Series (1 inch to 2 inch or 25 mm to 51 mm) AODD pumps. A multitude of rotary jetting tubes are used to clean the inside of the bottle from different angles of incidence. do not incorporate an outer metallic plate that requires the pump to be cleaned manually. The outside of the bottles is cleaned from above by largevolume jetting units. Vice President and Business Unit Manager.175. including those on low-cost embedded processor boards. Wilden’s FSIPD provides higher flow and efficiency Wilden. The new CVL 7. the newly developed double nozzles additionally clean the bottles from below. they are cooled down in the post-treatment zones with a small quantity of fresh water. Cognex’s image acquisition SDK lets users integrate other camera interfaces. has announced Linux support for the Cognex Vision Library (CVL). Neutraubling. the world’s leading supplier of machine vision systems. and directly supports the latest GigE cameras.” said Jaaskelainen. “This will open new markets for our products.” said Dr Markku Jaaskelainen. after leaving the pre-cleaning zone. an open bottle slide. Red Hat. It can be installed without any problems even on small areas. In the post-caustic tank.6 and later versions. they do not require the use of any chemical adhesives. Linux offers numerous advantages for machine builders in high-speed. ISI Emerging Markets. with concomitantly hygienic housing and pipe configurations.146 at 2012-03-22 05:54:31 EDT. DownloadPDF. durable construction for the small and medium output ranges. launched its new Full Stroke Integral Piston Diaphragm (FSIPD). so that machine builders using Linux platforms will have access to the same Cognex machine vision tools that have been available for years to our original equipment manufacturers (OEMs) on Microsoft Windows®. Before they leave the machine again. They are easy to install and since the diaphragms are not a laminate. The result is a unique and truly innovative diaphragm that features a large integral piston and longer rubber/ TPE shaft that enables it to maintain the same stroke length as traditional Wilden diaphragms.248. the worldwide leader in air-operated double-diaphragm (AODD) pump technology.146 on 2012-03-22 05:54:31 EDT. Fedora.175. Unauthorized Distribution Prohibited. 16 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. and nonetheless provides perfect cleaning results. and works with Debian. since it carries the bottles through the machine in a horizontal loop for maximum caustic dwell time. accurately targeting the shoulder area of the bottles for an enhanced cleaning effect. “With Linux. unlike competitive models. such as USB and CameraLink. they can obtain more predictable performance in critical machine control applications. The Lavatec E2 can also be supplied as a clean design option. making them compatible with all products and compliant with the US Food and Drug Administration regulations. Downloaded by in-avendusadv04 from 115. indicating the scope & services and the areas of specification. poultry. 3003 4672 Fax: 022-3003 4499 Share Your Technology Propositions 18 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature. The firm TECHNOLOGY REQUESTED Coconut milk beverage An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. J K Sawant Marg. the machinery is easy-to-use and makes high quality food products. Infomedia 18 Limited.175.2685 6274. APCTT Building . Website: www. Fax: 011 .248.2696 6509. before contacting APCTT for further assistance. Tel: 011 . This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. this section provides a means to promote and facilitate exchange of select technologies. technical services and equipment supply and abroad. supplementary food. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits. ISI Emerging Markets. vegetables and other related products. Areas of application Food processing industry Forms of transfer Consultancy Forms of transfer Others efficient technology to extend the shelflife and preserve food & fruit. United Nations . ‘A’ Wing.TECHNOLOGY TRANSFER TECHNOLOGY OFFERED As part of our endeavour to spread the technology culture. For more information on technology offers and requests. which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this. Qutab Institutional Area. We offer you an opportunity to participate in this endeavour by publishing the best technology ideas. meat and fish. vegetables. chocolate storage tanks.in Mumbai 400 028. Email: krishnan@apctt. Contact: Modern Food Processing.org. agro-based industries Forms of transfer Consultancy. Areas of application Beverage industry Forms of transfer Technology licensing supplies chocolate machines like chocolate conches. the consumer can set up three different types of fermentation simultaneously at one particular temperature.technology4sme. Areas of application Food industry Forms of transfer Others Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food.175. DownloadPDF. Equipment Supply. . Area of application Food processing industry Forms of transfer Others Xylitol technology A company based in Thailand is seeking the technology for producing gum by utilising maize waste. Areas of application Chocolate manufacturing Forms of transfer Consultancy. Downloaded by in-avendusadv04 from 115. etc.org. one shot chocolate moulding machines. Areas of application It is useful in food processing industries where the food products of cylindrical shape are required Forms of transfer Technology licensing Food processing machinery An Indian firm offers all machinery for processing fruits. Ruby House. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration. confectionery industry. After submitting technology offer or request to this website.248. pastry industry Forms of transfer Others Food processing equipment An Indian company is seeking technology and equipment for processing of f ruits. This machine enables faster production of food paste with consistent size and hygiene. New Delhi 110 016. Manufactured in Europe. chocolate enrobers with cooling tunnel.146 on 2012-03-22 05:54:31 EDT.146 at 2012-03-22 05:54:31 EDT. In-Charge. Areas of application Infant food. Technology Transfer Services Group. R&D organisations. The mission of Modern Food Processing is to spread the technology culture. Unauthorized Distribution Prohibited. Areas of application Food processing industr y. Dadar (W). Areas of application Food processing. you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website. Email: spedit@infomedia18. C-2.Asian and Pacific Centre for Transfer of Technology (APCTT). Turnkey Food-paste moulding machine A Thailand-based firm offers a food-paste moulding machine that produces cylindrical-shaped food paste with both ends sealed. if any) for publication in the Technology Transfer column of Modern Food Processing. which increases business potential in bigger markets both locally Chocolate manufacturing technology An Indian firm provides chocolate manufacturing and snack extrusion technology with machinery.net and register with your contact details. please log on to www.apctt. Beverage maker An Indian firm is offering ‘three-in-one’ beverage maker. weaning food Food preservation A Thailand-based food and fruit preserved trading firm is looking for Information courtesy: Dr Krishnan S Raghavan.Tel: 022-3024 5000. 248. nothing can be achieved in life. the beverage industry will go for bigger capacities. due to unexpected cycles of rain and extreme heat. juices. which is rising due to the growth in the retail market and small volume requirements of the rural market. What are the future plans of the company? We are looking forward to enter into milk and aseptic juices market. The demand for beverages is seasonal and not consistent throughout the year. but their packaging is limited to small packs. as this will help the company sustain in the long run. How do you deal with a tough situation? I do not beat around the bush as I am a no-nonsense person. and upgraded technology. in future. he highlights the growth opportunities for the beverage packaging industry in India. with the help of our German partners. it is 20 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. DownloadPDF. it brings in utmost pleasure. The above factors are seen as positive developments for the growth of beverage packaging industry. etc. beer. high degree of automation and innovative features has increased. buttermilk. the beverage manufacturers were not able to produce the same volumes as in the previous years. This year. Be it business or personal life. with focus on energy efficiency. alcoholic drinks etc is growing at a double-digit CAGR. He also underlines the fact that the sector is all set to go for higher capacities. so the best in price performance. This will make the partnership worthwhile. Downloaded by in-avendusadv04 from 115. quality and top-end value proposition will be the market winner. trust is the major criteria for success. Unauthorized Distribution Prohibited. In an exclusive conversation with Avani Jain.248. another challenge for packaging solution providers in this segment is that the Indian market is now open to international players. In addition. which is directly dependent on the growth of beverage sector. Another area of innovation will be in the flexible packaging space. ISI Emerging Markets. for instance 600 mL and above. So. and reducing the carbon footprint. Up close & personal What is your success mantra? One should trust oneself and also others. where we will design low-capacity & highly efficient aseptic plants. Further.IN CONVERSATION WITH Yatindra R Sharma “High volume growth in the beverage sector is leading to increased demand for innovative packaging machines” …opines Yatindra R Sharma. they will have to look at new packaging solutions What are the five checkpoints you consider before entering into a partnership? Product leadership in terms of technology and performance assumes importance.146 at 2012-03-22 05:54:31 EDT. Apart from this. modern technology. In wake of this. The beverage industry is also seeing the entry of new players. water. How is the scope for future growth and development? Various dair y companies are manufacturing ethnic products like lassi. Further. with focus on energy efficiency and modern technology. Moreover. In future. and thus the demand for packaging machines with high speed. What are the current trends witnessed in the beverage industry and allied packaging sector? The beverage industry in India is growing by volumes on a year-to-year basis. All these will be important in the near future and accordingly the companies have to formulate the technology solutions. Moreover. Business dynamism and vision of the concerned company. KHS Machinery Pvt Ltd. I take up challenges as they come and work towards it continuously till I find a solution.175. There are many hurdles that you have to face in the beginning. All these factors in turn affect the growth of the beverage packaging industry. and each variety of juice calls for different packaging solutions. which can handle both milk-based products and juices. Managing Director. Like the tetra packs offer a good solution for packing lower volumes – 300 mL or 400 mL – but are not good for packing higher volumes. the major beverage companies are venturing into milk-based beverages as it is considered to be the future growth avenue. Until and unless mutual trust is there. big players in the segment need total solutions for their projects.146 on 2012-03-22 05:54:31 EDT. What are the challenges faced by the industry? The major problems faced by the beverage industry today include fluctuating market demand and climate change. What motivates you the most in your life? The sense of adventure in creating a new business inspires me the most. nutraceutical drinks will take a lead over standard beverages. climate change can have a negative impact on the growth of beverage industry. So if they really want to increase their capacity. Even the juices market is picking up well. which directly will result in more demand for packaging. but finally when everything starts falling into place. Each segment such as soft drinks. domestic companies need to provide the latest technology solutions as the industry is planning to step-up technologies used by them at present. .175. each segment is redefining its technology needs for producing high-quality products in large volumes. DownloadPDF. Email: avani. My first project was in the field of specialised rubber moulding machinery and after that I came into the present business. people are satisfied and do not attempt anything beyond that. Another turning point in my career was the day. Here ‘best’ does not mean giving 100 per cent but 110 per cent. Thought process alone is not sufficient. so we decided to part with our equity December 2011 | Modern Food Processing 21 ISIEmergingMarketsPDF in-avendusadv04 from 115. then he/she is inviting trouble and may fail in the long run. it is important to analyse the ability of others in delivering whatever they are claiming.Yatindra R Sharma important to understand the thought process of others. Everyone may be good in their respective fields. Many-a-time. I have fared well or have been lucky throughout.’ This is the main mantra of success for any businessman.146 at 2012-03-22 05:54:31 EDT.jain@infomedia18. After this. one has to keep raising one’s bar every time. I am happy to say that whatever I did in each space. pharmaceutical and plastic machinery industry. The spirit of sharing on the part of companies also assumes importance. shareholders. I began my career by working in a chemical industry followed by oil. Photo: Vijaykumar Soneji What was the toughest business decision taken by you? We were a 60:40 joint venture company till 2006. Unless this happens. I have often asked myself one question that what best and more I can do for the people around me and worked accordingly.248. Unauthorized Distribution Prohibited.175.175. I decided to be an entrepreneur. We are too used to live in our comfort zone and celebrate the success forever.248. Downloaded by in-avendusadv04 from 115. I decided to become an entrepreneur. That was a tough business decision for me. The main reason behind this success is the fact that I have always tried to live up to the expectations of everyone. all good talk is a waste.in Have you come across any situation where you got lucky? In my entire career.146 on 2012-03-22 05:54:31 EDT. but the fact is that if one does not know how to handle success. once a success story is created. This is where one starts losing. What message would you give to aspiring and upcoming entrepreneurs? ‘Believe in yourself and give your best. This gives rise to myopia where they start taking everything for granted. Moreover. do not appreciate anything else and are not willing to innovate. ISI Emerging Markets. I have never pursued a specific sector for long. but will they be able to create a progressive alliance in future is the crucial question. Our partners wanted further higher share of capital. . as this becomes a major ground for any business expansion in future. It is essential to ensure that the two companies are on the same wavelength and will be able to create a mutually beneficial partnership. ......26 SPECIALTY CHEESE MARKET IN INDIA With love...................... DownloadPDF...............30 FROZEN YOGHURT INDUSTRY Commercialising ethnic dessert ...........34 ROUNDTABLE Can India lead the global dairy market? ...................32 INTERFACE Eric Soubeiran “We see huge growth potential for value-added dairy products” .....175..........SPECIAL FOCUS DAIRY PROCESSING ICE CREAM INDUSTRY Seven scoops of opportunities .... Unauthorized Distribution Prohibited........................................36 December 2011 | Modern Food Processing 23 ISIEmergingMarketsPDF in-avendusadv04 from 115....248........ Downloaded by in-avendusadv04 from 115.............................146 at 2012-03-22 05:54:31 EDT... from Italy .............................. ...248.......................................................146 on 2012-03-22 05:54:31 EDT..........175... ISI Emerging Markets.............24 FRENCH EQUIPMENT MANUFACTURERS Offering a mélange of technology solutions for dairy processing ... The diversity and cultural niches in India prove to be a perfect ground for the manufacturers to experiment with everything.SPECIAL FOCUS Ice cream industry Mahua Roy n average person in India consumes 300 mL of ice cream in a year.” observes Ramani. the opportunity lies in engineering of ethnic flavours. The trick is in identifying the challenges in this segment and transforming them into opportunities. This can be taken as the hint to push the introduction of family or home packs in a large variety of flavours. right from flavour introductions to distribution models and marketing strategies. Another option to succeed in these areas is devising ideal package sizes. Managing Director. The underlying fact here is to decipher that the consumer identifies with the taste of these mithais. like chikki. “People are expecting traditional variants in ice creams and also willingly accepting the changes. Managing Director.248. Mava and Malai in ice creams. Vadilal thus introduced developing stage. makers of the brand – Top ‘n Town. Japan or Germany. which are specifically favoured by the rural segment. Here’s examining the top seven opportunity areas for the ice cream industry in India. is when the ice cream industry would have perfected the identification of opportunities and maximised on those. With a target group as vast as 70 per cent of 1. This perception is gradually diminishing. Also. 24 ISIEmergingMarketsPDF in-avendusadv04 from 115. The changes in preference of women who now prefer buying ice creams instead of any other dessert has made it break free of the seasonal label.” observes Munish Soni.” says Arun Ramani. GM . SKUs etc) also plays an important role in expanding our presence in these areas. Unauthorized Distribution Prohibited. So it is evident that ice creams. these figures are nowhere close to the 3 L per capita consumption reported in China or 22 L in the US. 2 “Our product portfolio selection (smaller size. DownloadPDF. . extending assistance to retailers or franchisees in these areas can create a symbiotic situation.146 at 2012-03-22 05:54:31 EDT. Giving an ethnic touch We Indians love our rasgullas and pista barfis.1 billion. ethnic flavours like Rajwadi Badam. will face quite a tough competition to When a 55-year old woman would ask for blueberry kulfi flavour at a retail outlet in a tier III city. Mother Dairy. “Besides.175. Indian Ice Cream Manufacturers’ Association. Rajwadi Pista.Products. it is no longer an exclusive summer product.175. and power cuts lead to operational challenges. ISI Emerging Markets. Ramani Ice Cream.500 crore in a country having the second-largest population in the world.248. price point. etc which are closely derived from traditional Indian sweets. Downloaded by in-avendusadv04 from 115. Kewra.” says Rajesh Gandhi. industry experts are of the opinion that this condition is changing rapidly. and President. Yet. 3 Ice cream no more considered a seasonal product Tier III cities and rural markets Rural India presents a grand opportunity for the ice cream industry. we also have ice cream flavours rasgulla.146 on 2012-03-22 05:54:31 EDT. But the cold chain logistics infrastructure is still in the Modern Food Processing | December 2011 We all remember our mothers warning against consuming ice creams from November through February. 1 A stand tall against this traditional option. Vadilal Industries. Attractive packaging and effective brand-building exercises would make the position even more strong. positioned in the dessert category. “Although ice cream definitely has a seasonal pattern. An industry pegged at ` 2. from an exclusive ice cream store to cafes offering other allied products like cakes. Fun and excitement appeals to children. “Branded ice creams will be preferred in this segment as they will provide high quality as well as offer consumer delight.175. “Experimenting with different format of stores. Munish Soni GM . variety appeals to the youth. ice blends. we have also explored the area of offering popular flavours of cones and sticks in packs of four and five.” The ice cream industry is realising the potential of customising products to serve the institutional sector as it is also a huge opportunity. price point. SKUs etc) plays an important role in expanding presence in rural areas. which also help create brand differentiation. these companies have maintained a wide range to offer aspirational as well as traditional products. and artisanal. health-consciousness has been identified as a major trend in the indulgent segment of ice creams too! Thus. Co-existing on similar platforms of metros. there is a lot of scope to showcase a brand more easily. “When we introduced Thandai flavour. is also a smart move. Says Kamath.146 on 2012-03-22 05:54:31 EDT. Ramani Ice Cream already has the ‘No Sugar and No Calorie’ range and plans to launch ‘Low Fat No Sugar’ category soon. Arun Ramani Managing Director. donuts etc. flavours like coffee and those that are fruit-based. Natural’s has recently launched Thandai flavour and also has its signature range of fruit flavours in its basket. it was an instant hit. Even though there is huge demand for exotic flavours. Artisanal products (kulfis and likes) can even provide a competitive platform to compete with international brands. these two companies have an equal basket of traditional Indian flavours. Besides.Ice cream industry 4 Age no bar Not long ago. Gujarat Co-operative Milk Marketing Federation (GCMMF). However. but are increasingly heading to parlours to enjoy a treat. “Franchisee outlets are reporting surging numbers of home delivery orders. and are opening outlets at strategic locations to boost availability. which proves the trend of ice creams turning to a planned purchase. Mother Dairy Consumers no longer decide on ice cream after spotting a parlour. 5 Understanding flavour preferences Gourmet and Flingo. “Ice cream is considered an impulse purchase due to the fact that it falls into the category of tempting foods. Besides the 500 mL or 1 L packs. This also explains the proliferation of take-home packs. We constantly launch global flavours in the local market after customising them to suit the Indian palate. “Positioning of products needs to be strategically perfect to attract consumers of all agebrackets. which gels well with the views of the institutional segment. Vadilal Industries Product portfolio selection (smaller size. as Gandhi explains. Downloaded by in-avendusadv04 from 115.” Also.” concludes Gandhi. “At the retail end. with so many malls coming up. Natural’s Ice Creams is also mulling an entry into this segment with low fat kulfi and pro-biotic ice creams. we have been promoting the take-home packs as it always gives you a pleasure to enjoy ice creams with your family in the comfort of your homes. Ice cream manufacturers are continuously devising strategies to convert the impulse purchase into a planned one.” sums up R S Kamath. Companies reporting addition to the number of exclusive outlets also proves that they recognise this change. Natural’s Ice Creams Take-home packs give a pleasure to enjoy ice creams with family in the comfort of your homes. Amul launched the ProLife probiotic range of ice creams. Parlours also enable the special product extensions like shakes.248.roy@infomedia18. Natural’s Ice Creams. You see it and you want to indulge in it. GCMMF The consumer is indeed spoilt for choice. Managing Director.Products.the marketing communication for ice creams was clearly directed towards children.146 at 2012-03-22 05:54:31 EDT. . and so is indigenously global. To counter the challenge. ethnic flavours are preferred by adults. are also being demanded. Vadilal recently introduced exotic brands: Anytime indulgence Women now prefering to buying ice creams instead of any other dessert has made it break free of the seasonal label.” he notes. which also proves the trend of the conversion of ice creams to a planned purchase from an impulse one. it was soon realised that this could lead to saturation in the market. “As the Indian consumer is now regularly exposed to global trends. DownloadPDF. Exotically traditional is one concept. Ramani Ice Cream Institutional segment prefers branded ice creams as they provide high quality and consumer delight. ISI Emerging Markets.175. smoothies. we will always continue introducing traditional flavours – because we firmly believe traditional can be ‘exotic’. R S Sodhi Managing Director. Email:mahua. Soni asserts. Rajesh Gandhi Managing Director.” states R S Sodhi.” adds Kamath. Amul has the Exotica range.in December 2011 | Modern Food Processing 25 ISIEmergingMarketsPDF in-avendusadv04 from 115. R S Kamath Managing Director. On the other hand.” 6 Franchisee outlets are reporting surging numbers of home delivery orders. an enabler Distribution through modern retail is making companies come up with innovative packaging and promotions to ensure brand loyalty. or making it a regular item in the monthly grocery list. 7 Retail trade.248. presence in malls in also effective. Unauthorized Distribution Prohibited. Managing Director. especially seasonal fruits. Catering to all age groups with targeted communication and specialised products is a good strategy. we have to know what is the given feed. companies (co-operatives as well as private) are lining up big investment plans in the dairy sector. IDENA will be able to enhance productivity of the Indian dairy cattle. butter. PCM Food & Industry – which provides advanced fluid-handling systems for dairy application.” observes Racheline Levi. bulk milk coolers. “We have a long experience in India as well as in the dairy market. and French companies like IDENA are offering their expertise to enhance productivity. what is the formulation of concentrates. Thus. Adepta – an association of French equipment manufacturers in agriculture and agro-industry. While companies like IMV (offering artificial insemination technology) and Serap (offering filling solutions for dairy sector) are already present in India. . Project Manager. the French companies are looking for business opportunities in India. Serac – which provides turnkey solutions to dairy industry and is a leading player in aseptic filling of UHT into bottles.146 at 2012-03-22 05:54:31 EDT. As a result. and through our products Vertan and Valkalor. IDENA . artificial insemination. DownloadPDF. We are not just selling machines. Unauthorized Distribution Prohibited. and this might be the key factor behind the success of the dairy activities in India. we are also bringing our expertise & knowledge to our customers and it is highly appreciated by them. Co-operatives and government authorities are doing a sustained work to structure the milk collection & supply. Our philosophy is to work hand-in-hand with our customers to help them develop their projects and make them successful. “Our feed additives specialties work on the rumen flora. has regained its premium position as the demand for this high-protein food is increasing with the improvement in standard of living across India. what are the available forages. In order to better understand the market and consumer needs. and objectives of farmers & feed manufacturers. “India is the largest dairy producer in the world.” adds Hervy. one of the major issues is low productivity of dairy sector. companies now prefer to work closely with customers. That is why IDENA’s ruminant nutritionists come to India in order to do a ‘farm tour’ (the last one was in Maharashtra in October) to understand the practices.175. by understanding this.175. hence has high growth potential.248.248. ISI Emerging Markets. These companies are mostly interested in genetics. We are confident of maintaining a steady growth in the coming years in the country and we will surely back up this development with the necessary local investments. “Of course. cold chain and packaging. which takes into consideration available forages & concentrates. 26 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. This has opened new opportunities for equipment and service providers to this sector.” states Yann Benarrous.146 on 2012-03-22 05:54:31 EDT. constraints of forages.” opines Nicolas Ricard. French companies are eagerly looking at this sector to boost their growth prospects in the country through innovative product and service offerings. processing for liquid milk. and not the ingredient itself: they ‘make the most of the feed’ (forages & concentrates). many more are planning their entry into the country.a company specialised in animal nutrition. They have good technologies and can offer their know-how when they sell the equipment. Courtesy: Serac Rakesh Rao ilk. yoghurt. Downloaded by in-avendusadv04 from 115. Asia-Pacific Sales Manager. Aiding productivity In India. “We strongly believe that. Area Sales Manager. French companies having expertise in catering to dairy industry are also gearing to tap this burgeoning market. through a reformulation. Country Manager – India. so that our products can be the most efficient and costeffective. one of the staple diets in the country. animal nutrition & health.” says Virginie Hervy.SPECIAL FOCUS French equipment manufacturers Offering a mélange of technology solutions for dairy processing As India gears up to increase milk production. cheese-making M lines. We have three machines for dairy products already installed and running in India. Email: rakesh. sourcing of parts and machine manufacturing will come as well at a later stage.” says Ricard.in 28 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115.” opines Hervy. Indian demand for cheesemaking equipment is mainly linked with ingredient cheese. in order to find relevant solutions. the French companies are looking for business opportunities in India.248. However. Racheline Levi Project Manager. Serac will be there to help the Indian dairies on the packaging side.175. new hygiene and tractability standard as well as consumer awareness and need for safe product will lead to increase in demand for Serac high-tech machines.rao@infomedia18.” says Ricard. In addition. Officials of French companies are confident that they can help India exploit the full potential of dairy sector with their advanced technology in the livestock and dairy processing. We wish we would have the opportunity to be part of the expansion of our usual dairy partners in India as we did successfully for all parties in other countries worldwide. the milk production is growing only at 4 per cent. we are not present in India. Gowardhan and Hindustan Unilever have already put their confidence in Serac machine for food applications. But due to growing offer of high quality European cheese varieties. Unauthorized Distribution Prohibited. Mother Dairy.248. To hike milk production by simply increasing the number of cattle is not a practical solution as the land for food production is limited and it has to be shared between cattle & human food production. Yann Benarrous Asia-Pacific Sales Manager. The advantages are multiple: enhanced consumer safety. However. Managing Director. ie cheddar or processed cheese to be included in food preparation. for which we are able to offer turnkey projects. The Government of India is giving impetus to the dairy sector as this segment still lies untapped. “The only way for India is to modernise its milk production and increase milk output per cow and not the number of cows (also reduce wastage during transportation). Ricard adds. Changing food habits have resulted in rise in demand for Western food. For instance. At present. We are expanding in India at a fast pace and have opened our local after-sales services this year to serve our customers better. “It is harder to produce milk in India than in Europe. Virginie Hervy Country Manager – India.French equipment manufacturers Private vs co-operative In India. And private companies like IDENA can help reach productivity and quality objectives. NDDB’s Ration Balancing We assume that private players would encourage a competitive spirit in the market in terms of quality and innovation. which provides a comprehensive range of equipment and lines for the production of cheese. A complete office will soon be established. we are deeply interested in finding development opportunities in the country. appropriate steps to boost production should be taken by co-operatives such as National Dairy Development Board (NDDB) and private sector. because forages in India are often of low quality. PCM Food & Industry We strongly believe that IDENA will be able to enhance productivity of the Indian dairy cattle. demand is growing quickly for higher cheese standards such as semi-hard cheese (like gouda type) or hard cheese (like gruyere. Nicolas Ricard Area Sales Manager. are expanding their presence in India. India being one of the major markets in the world for milk industry. As a result. emmental). and the milk production sector has to be further organised. We have also opened our local after-sales services this year to serve our customers better.” avers Bertrand Henriot. “We have already witnessed this trend among our customers in India. and this can get even worse in the coming years. Downloaded by in-avendusadv04 from 115. ISI Emerging Markets. Serac Currently. “We assume that private players would encourage a competitive spirit in the market in terms of quality and innovation. including French companies such as Danone. IDENA Program (to balance the ration of animals by re-appropriating the locally available feed resources) is showing the way. adopting state-ofthe-art technology right from sourcing of milk. we sold 12 net weight rotary filler including 8 complete packaging lines for different applications. Hence. in recent times many private players. Nestle. Chalon Megard.146 on 2012-03-22 05:54:31 EDT. The moment milk passes through processing line to package stage. but the trend in all countries is towards increasing the shelf-life of products. “We are expanding in India at a fast pace. Britannia. Adepta The demand in dairy packaging varies from country to country. Experts believe this will further boost the prospects of French equipment suppliers. DownloadPDF. Serac machines can help make the final product safe. to processing and packaging will be critical to raise the production and reduce wastage. the quality of milk has to be raised in order to increase the shelf-life of products to decrease wastages. dairy sector is dominated by co-operatives. French equipment manufacturers are looking at India with renewed interest.146 at 2012-03-22 05:54:31 EDT.” Of course. . Bertrand Henriot Managing Director. “Currently. Constraints have to be taken into account. Chalon Megard Collaborative solution While the demand for dairy products is growing at 8-10 per cent. we are deeply interested in finding development opportunities in the country.” says Benarrous. Hence. However. This year. reduced wastage and increased distribution area. Also. we are are not present in India.175. Besides. Pleasing the HoReCa (hotels/restaurants/cafes) and gourmet retail industry alike. the pizzas. taleggio. gorgonzola. But a specialised section still scouts for authentic Italian and Mediterranean cuisine.” A With AVERAGE MONTHLY IMPORT OF ITALIAN CHEESE IN INDIA Hard Cheese: 10. The future looks optimistic as we turn into a global nation.SPECIAL FOCUS Specialty cheese market in India Mahua Roy fter Chinese. “India still has to discover traditional antipastis.000 kg* Parmigiano reggiano.000 kg* Fresh Cheese: 2. where plant rennin is used in place of animal sources. Adds Mall.in 30 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. Say formaggio. Italian desserts. not cheese! Italy boasts of a large variety of specialty cheese. Downloaded by in-avendusadv04 from 115. right from parmigiano reggiano incorporated in to mascarpone. or the pizzas and pastas.248. Director – Food Strategy. 60 per cent is accounted by institutional sales (HoReCa). the gourmet retail store in an upmarket area in Mumbai is part of Future Group. ISI Emerging Markets. Future Group. “We target customers broadly in three categories . Italian is the most favoured cuisine in India. and risottos. The specialty cheese market occupies a marketshare of about 10 per cent in the Indian cheese market. one of the leading Italian restaurant chains in India. Italian cuisine is extremely ‘Veg’ friendly. there has been a lot of publicity about the health benefits of the Mediterranean cuisine. says. Another lucrative opportunity to explore is the area of vegetarian variants of specialty cheese. while the rest is through modern retail Source: Bill Marchetti. bel paese. Damodar Mall. don’t we just admire everything Italian? Demand for exotic specialty cheese in the past few years is opening up a lucrative market in India.146 at 2012-03-22 05:54:31 EDT. as reflected by our sales figures.248. “Indians are travelling more and wish to duplicate the same food that they have experienced abroad. this segment presents abundant opportunities. An understanding of the demands in India can be comprehended by studying the import figures of Italian cheese into India. This sub-sector is also serving a niche customer base. The dairy sub-sector of specialty cheese looks highly promising at this stage where the market is just starting to mature.000 kg* Ricotta. which is pegged at ` 400 crore (2010). Italian and other Mediterranean specialty restaurants actively source these varieties of cheese. according to A C Nielsen. Flanders Dairy near New Delhi and ABC Farms near Pune have been ideal sourcing locations for specialised cheese in India. “Imported cheese is showing an upward trend in India. and specialty restaurants aim to transform that mindset. Master Chef. in recent times.the expats living in India. DownloadPDF. . grana padano LOVE. The fast food concept has marginalised the authenticity of Italian cuisine.146 on 2012-03-22 05:54:31 EDT. a popular Italian restaurant in New Delhi. fontina.175. We offer them choice and availability: the ideal recipe. Master Chef. our channel of distribution becomes a success. or St Peter’s Basilica and the Leaning Tower. provolone dolce (mild). Owner. the upcoming sector of modern retail comprises another sub-sector of gourmet retail. Since these categories are familiar with the exotic cuisines. Also.” Beyond pizzas and pastas A large section of the Indian consumer base relates to the ‘Americanised’ version of Italian cuisine.” Foodhall. Spaghetti Kitchen ITALY Be it the Lamborghinis and Maseratis. claims Bill Marchetti. from Mascarpone Cheese: 2. Besides. Spaghetti Kitchen. provolone picante (sharp). specialised cuisines. About 60 per cent of Italian dishes are vegetarian. The awareness is rising and people are experimenting with specialty cuisine at home. Email: mahua. pecorino romano * Of the total import of Italian cheese. for example. globalised senior corporates and upmarket business families. Premium pricing is not a deterrent for the customers as the gourmet retail stores are quite clear about their positioning. My Way or the Highway.175.” says Vikram Sharma. Unauthorized Distribution Prohibited. He adds.roy@infomedia18. and vegetarian variants can be easily prepared. We are chasing flavours like Musk Melon and Mochaccino based on the responses of customers. which is seen as a good move. at the outlets. we are also optimistic about women proving to be a loyal customer segment. gyms and fitness centres. Cocoberry is experiencing positive reviews from tier II cities as well.248. We also intend to launch a new topping every week. the customer is sort of our brand ambassador. India is a country obsessed with dahi. by 2015. And not just in the metros. Cocoberry also sponsored events like Ladies Golf Cup in the Thomas Cook Indian Golf League and the Delhi International Football League. minus the calories. Besides. with added vitamins and nutrients. one need not mirror trends of the West.175. Chandigarh and Jaipur. This makes way for introducing fresh fruit toppings. Unauthorized Distribution Prohibited. ISI Emerging Markets. the frozen yoghurt is aptly positioned.” To connect effectively with the target group of young women. Co-partner. places close to colleges. Cashing in on this. Downloaded by in-avendusadv04 from 115. Viral Jhaveri. is viewed as an ideal product by the healthconscious population.175.” Location of the outlets at strategic areas. Cocoberry is the pioneering venture of frozen yoghurt business in India. healthy smoothies. At this stage. But owing to the nature of the product (non-fat. it opens up avenues to attract a larger spectrum of consumers. or after a heavy meal for a biological reason.” says Robin Chatterjee. Yogurtbay. Customised for Youngistan Undoubtedly. CEO. ice creams and other Western desserts have a new competition: Frozen yoghurt. “Yoghurt is a traditional Indian product. “We are targeting the young consumer base.frozen yoghurt. Industry watchers are of the opinion that this market will touch ` 295 crore and 4. Responding quickly to consumer demands will also garner loyalty.146 at 2012-03-22 05:54:31 EDT. Frozen yoghurt. “We are targeting primarily teenagers. “Events and catering offer a string of opportunities for the frozen yoghurt segment. one can devise innovative approaches to convert the first timer into a regular. etc will guarantee walkins. Cocoberry has entered into strategic tie-ups with multiplexes. we have taken flavour options into account. The frozen yoghurt industry is effectively positioning itself as a healthy dessert alternative. experiential platform. Who said Indian traditional food cannot be positioned as gourmet? Email: mahua.” opines Bhalla. “Based on consumer insights. various entrepreneurial efforts have glamourised this traditional item into a dessert option . early this year. Targeted communication towards these groups has generated a high degree of awareness on this new offering. It has thus chalked out a plan of opening new outlets in Ahmedabad. In the past few years. the target group for the frozen yoghurt segment is the young customer base. E Brand-building Experts claim that sustaining the business on parlours alone is not viable in the long term and frozen yoghurt chains need to look at alternative sources of distribution. It is quite unexplored and looks promising. Cocoberry. Bhalla reveals plans of investments of around ` 100 crore in the next three to four years. hospitals (Fortis) and IT parks (in Hyderabad and Bengaluru). It can thus be said with conviction that to succeed in an aspirational food product for the younger generation.SPECIAL FOCUS Frozen yoghurt industry COMMERCIALISING ethnic dessert Mahua Roy thnic sweets. says. more than 50 per cent population below 30 years of age. Nagpur. aged 18–25 years. India boasts of an enviable demographic advantage with almost 32 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. which experience high footfalls. besides providing an exciting.146 on 2012-03-22 05:54:31 EDT. Consuming it before leaving for an exam for an auspicious reason. a Mumbai-based outlet specialising in frozen yoghurt. Post that. . Co-partner.roy@infomedia18. especially non-fat. Chatterjee opines. low sugar). DownloadPDF. has fewer calories than ice cream and is loaded with probiotic properties.” says G S Bhalla.6 million units in value and volume terms respectively. It also offers a higher level of customisation and a different experience than set or packaged yoghurt.in Guilt-free indulgence An indulgent product mimicking the delicacy of a dessert. Cocoberry is thus foraying into the segment of set/stirred yoghurt and plans to launch the product soon through modern retail chains. as they are the most experimental audience and opinion leaders of their households.248. Yogurtbay. like those in malls. Yum Creamy is priced at ` 10 for 80 gm while Yum Chuski at ` 5 for 70 gm. Hence. Kindly brief us about Danone’s dairy business in India. Sonepat and Ambala. We have started with two products under the brand Fundooz – Yum Creamy. particularly among young children. Eric Soubeiran. Fresh products have less shelflife (2-3 weeks) and it is important that our products from the factory reach the consumers as fast as possible. Besides. Danone BOP India.175. We started our manufacturing operations in India through a co-packer partnership and we manufacture all our TOP products there. Haryana. DownloadPDF. and BOP for the BOP consumers for whom affordability is a key criterion. iron. we do not launch products that are not perceived as healthy. we follow a proximity distribution strategy from our manufacturing location.248. and hence Fundooz has been initially launched in a phased manner across select outlets of Delhi NCR and Haryana including Delhi. a creamy and nutritional fresh dairy treat for kids in two popular flavours namely strawberry & vanilla. All our products are manufactured in India with local sourcing of milk and other raw materials. All Fundooz products are milk-based and fortified with key nutrients like Vitamin A.146 at 2012-03-22 05:54:31 EDT. Panipat. as our operations are fundamentally different f rom the others. The evolution in retail and consumer preference for value-added dairy products will further fuel this potential.SPECIAL FOCUS Interface . . Unauthorized Distribution Prohibited. Danone.Eric Soubeiran French food giant. recently launched its first-ever Base of Pyramid (BOP) Country Business Unit (CBU) in India to offer suitable products for the BOP population. Email: rakesh. We launched the Danone dairy business in India through two business units: TOP aimed at developing and marketing products for the top of the pyramid (TOP) consumers from the metros & mini metros. Downloaded by in-avendusadv04 from 115.175. Danone products are highly distinguished. This helps us in fast distribution to the markets where we are selling our TOP products.146 on 2012-03-22 05:54:31
[email protected]. with the first dairy brand for kids – Fundooz. This brand is the result of close to three years’ work to understand the food habits and nutritional deficiencies in India. We recently launched our BOP business unit. In the dairy sector. and we feel we can make a positive contribution here. Director. other players are focussed heavily on the plain milk business. In TOP. Through this factory we will serve a 300 km radial area. Launch of the BOP business unit with Fundooz marks for us the beginning of Danone’s first-owned state-of-the-art manufacturing facility in India located at Sonepat.in 34 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. Please elaborate on your sourcing strategy for dairy products. Gurgaon. through this interaction with Rakesh Rao offers insights into this new initiative and growth prospects for dairy industry. We see huge growth potential for value-added dairy products How do you see the potential for Indian dairy industry? The market for value-added dairy products is at an infant stage in India. a thick & filling anytime treat in chocolate and kulfi flavours. Local sourcing and manufacturing is key to fresh dairy business. Faridabad. ISI Emerging Markets. zinc and iodine. and Yum Chuski. while our focus is on valueadded products. we are marketing three products – Danone Dahi (plain and flavoured). We see a huge growth potential in the market owing to the health associations with dairy and also a strong dairy consumption habit among Indian consumers. premium flavoured yoghurt brand Cremix and a smoothie brand Danette for youth. DownloadPDF. Moreover. We are also focussing on India only and consider exports as a second option. lack of proper cold-chain infrastructure & testing facilities etc. but before that. The Indian companies are looking forward to increase their global presence. it is necessary to meet certain quality standards. At present. but still the export will only constitute two to three per cent of the total production. Since the opportunities are growing in the country. rise in milk prices. Downloaded by in-avendusadv04 from 115. Unauthorized Distribution Prohibited. in order to export. which require setting up of good laboratories for testing. to export dairy products.248. EDITORIAL TAKE The demand for dairy products is increasing in India as well as abroad. etc.146 on 2012-03-22 05:54:31 EDT. Further. targeting the Indian diaspora settled there. which makes the country self-sufficient when it comes to availability of milk and other dairy products. This clearly means that India has a long way to go before it can become a leading exporter of dairy products. No doubt. India can definitely become the leading exporter of dairy products. the companies will have to focus on the domestic requirements first. and shift in diet from basic food to valueadded foods. So.146 at 2012-03-22 05:54:31 EDT. it needs to meet the increasing domestic demand.Abohar The demand for milk is high in the country due to increased urbanisation. Thus. they are focussing only on the domestic markets. . if such issues are addressed appropriately. 36 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. Moreover. Devendra Shah Chairman. We do export products to countries such as Singapore. Since the demand for dairy products is huge in India itself.175. the milk production in India is around 120 million metric tonne. companies need to be highly competitive in the global market.175. Gujarat Cooperative Milk Marketing Federation Ltd Dr Dilip Jain Head . Second. However. Yet. affluence. there is good demand for indigenous products like shrikhand by Indians living abroad. ISI Emerging Markets. so there are strong chances that India can become the largest exporter of dairy products. The potential is huge but the industry believes that this will take time. which are few in number at present. India has the potential to become the leading exporter of dairy products. there are certain issues that need to be dealt with before India could achieve this milestone. the US and those in the Middle East. First. therefore they prefer dairy products for nutrition.248. Further. CIPHET . such as milk-based products that are richer in protein. there is a need for strong cold-chain infrastructure. NRIs often demand butter and other ethnic products (such as gulabjamun or shrikhand). no doubt. the companies will focus on India first. Avani Jain talks to industry experts to find out the reason behind this sentiment. as milk and milk products are highly perishable and require good refrigeration system while exporting it. which directly impacts the quality of milk. Further. India is the largest producer of milk after Denmark. there is ample quality land available for cattle grazing. exports constitute only one per cent of the total business.SPECIAL FOCUS Roundtable CAN INDIA LEAD THE GLOBAL DAIRY MARKET? The increased demand for dairy products by Indian diaspora the world over has raised the possibility of India becoming the leading exporter of dairy products.Horticulture Crop Processing Division. so we ensure that they get these. presence of the Indian diaspora across the world will lead to increase in demand for traditional Indian dairy products like ghee. India is primarily a vegetarian society. paneer. food inflation will also affect the export of dairy products. Parag Milk Foods Pvt Ltd R S Sodhi Managing Director. but due to factors like ever-increasing domestic demand. Unauthorized Distribution Prohibited. milk/nutrition powders. HTWL.248. This indicates the fact that all international sizes of food cans could be manufactured at the Murthal plant. Printing on tin sheets.175.248. It manufactures cans for diverse food products like mango pulp.175. temper quality and coating. Hindustan Tin Works Ltd’s (HTWL) plant can offer cans of any size and shape that are available internationally. Can body welding. pesticides etc. . coffee etc. A can is categorised in terms of thickness. which HTWL procures according to the can specifications. 4 2 re s i s t atmospheric effect on can/ products. ranging f rom 52 mm to 189 mm. Testing the critical parameters in the laboratory 38 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. it goes for coating and printing. 2. from its counterparts. sets apart HTWL’s Murthal plant.146 at 2012-03-22 05:54:31 EDT. “Inside coating of a can is done with white lacquer.FACILITY VISIT Hindustan Tin Works Ltd Prasenjit Chakraborty he ability to manufacture cans. The plant is fully integrated and automated.146 on 2012-03-22 05:54:31 EDT. for the food industry. The purpose of coating is to 1 With substantial investments in modernisation and automation. Can-end manufacturing. aluminised lacquer depending on the product to be packed. DownloadPDF. For instance. Haryana. ISI Emerging Markets. The company Photo: Dileep Prakash 1. and outside coating is more for decoration and protection of side seam. T The prime raw material for can is tin sheet/tinplate. rasgulla. coating inside and outside of a can is not the same. Downloaded by in-avendusadv04 from 115. Even in the food category. 3. apoxy phenolic lacquer. processed vegetables/fruits. 3 Coating & printing Once tin sheets are selected. 4. tin sheets are not same for rasgulla and baby food. Interestingly. the tin sheets are not same for food products and nonfood products like paints. Senior Vice-President. sweetened condensed milk.” says Atit Bhatia. and is supported by high-speed automatic printing & lacquering machines for multicolour and halftone jobs. After this. we just need to feed the job in the machine and will get the identical print and finish all the time. which means that if we make a shade for one job. “Our R&D team has been working hard and constantly trying for thinner gauge materials. Assistant Engineer . possibility of scratches on the end is prevented. rising raw material prices is a major challenge for the industry. which includes nations in Europe. are closely checked as per customers’ requirements. Sanjay Bhatia Managing Director Laboratory set-up The laboratory at the plant is wellequipped and all the critical parameters of cans like double seam. Managing Director. we are also growing. Similarly. I joined here as a worker and today I am an Assistant Engineer in the plant. in which they can grow and feel respected. Email: prasenjit. it can do any kind of dies and tool work here. due to the analog system. with speed ranging from 80 to 400 cans per minute We want to create a sustainable business. flanging and beading machines are from Krupp. “The machine can store data. application of powder and outside lacquer for seam protection is done. There are people who have been working in HTWL for a long time. and promote working environment of the employees.248.175. “In the last few years. production and quality have also substantially improved. Shiv Amrit Paul. can beading and overall integrity of the can etc. Germany.chakraborty@infomedia18. “I have been working in this unit since l5 years. in which they can grow and feel respected.146 at 2012-03-22 05:54:31 EDT. we are also growing. “About 90 per cent of our products go for beading as it gives strength to the can body during transportation. which strives constantly to retain market leadership and deliver products and services of outstanding quality.” claims Bhatia. energy etc. It means HTWL is using 15 per cent lesser steel to make same kind of can. Shiv Amrit Paul Assistant Engineer . so that there is no variation in lacquer film. Seaming is the last process where the body and bottom/top of the can are seamed and then automatically palletised. I joined here as a worker and today I am an Assistant Engineer in the plant. Australia and Middle East. rollfeed/sheetfeed presses from Taiwan are installed for manufacturing different types of can ends. we have invested ` 60 crore plus in our plant.Murthal plant.146 on 2012-03-22 05:54:31 EDT. and its consistency is maintained. HTWL is using thinner steel to make the same quality can. Take the example of components department. Can-end manufacturing Everything in this plant is meticulously done.Murthal plant Enhancing efficiency HTWL is engaged in exporting to 21 countries. and seaming station from Angelus. “With this machine. Body making and seaming The next step is slitting the printed sheets according to the size of cans. DownloadPDF. it can design any kind of can in the plant. the capacity of printing in HTWL has doubled.175. its cans became 15 per cent lighter on an average. The Murthal unit was established in 1995. . HTWL is taking several steps to become more energy-efficient and gain a competitive edge in the market. The machine was installed in 2010. ISI Emerging Markets. Unauthorized Distribution Prohibited. USA. Here. The next processes include curing. Downloaded by in-avendusadv04 from 115. Double seam section of a can is tested in the laboratory by magnifying it 200 times on computer. Besides. Machine shop/tool room facility is another feature for HTWL. HTWL.Hindustan Tin Works Ltd has installed a sophisticated coating machine from the UK. With the growth of the company. which has an analog system. flanging and beading. The plant has state-of-theart technology for can-making and computerised welding machines from world leader Soudronic of Switzerland. We have already come out with cans in different shapes. and management takes care of employees. which give premium look. There are six can-making lines. Besides. “Quality control is an integral part of the production process. the lacquer/coating film on the tin sheet is controlled all the time.” claims Bhatia. This ultimately helps in reducing usage of natural resources like iron ore. According to Bhatia. thickness of lacquer film.” says Bhatia. are placed on the side seam welding body maker. “We want to create a sustainable business.248.in December 2011 | Modern Food Processing 39 ISIEmergingMarketsPDF in-avendusadv04 from 115. This has become possible because of HTWL’s infrastructure. the data will be stored forever in the computer. Once slitting is done. although the company is in operation since 1958. and management takes care of employees. which has the facility to manufacture smallest to largest component of cans.” reveals Bhatia. the printed body blanks I am here for a long time because it has a friendly work environment. says. I am here for a long time because it has a friendly work environment. enhance stakeholder value.” concludes Sanjay Bhatia. and with this.” points out Bhatia. Strict quality control measures at every step beginning from incoming raw materials to final product ensure the highest standards of our products. which strives constantly to retain market leadership and deliver products and services of outstanding quality. which is double colour and fully automated. In the last five years. According to Bhatia.” says Bhatia. and promote working environment of the employees. Employee management is another distinction for the company. Any time if we want to print the same job. With the growth of the company. HTWL has installed Marquess Plus from the UK. enhance stakeholder value. It is one of the few companies exporting to China. It means that chances of colour or shade variations are minimised. In its endeavour to provide best printing. With this.” Currently. .... 46 INTERFACE Tomas Bruun “We build double branding for our products in close co-operation with leading liquor brands”...........INSIGHT & OUTLOOK CHOCOLATE & CONFECTIONERY DARK CHOCOLATE Unwrapping the bright side ....................... 44 RAW MATERIAL PRICE HIKE ‘Crop’ping profit margins of confectioners .......... 47 FOOD SAFETY Lessons from Europe’s E... Downloaded by in-avendusadv04 from 115......... 42 INDIAN CONFECTIONERY MARKET Perking up saccharine growth ...........................175....................... Coli outbreak ................................ DownloadPDF.........................................175............................................146 at 2012-03-22 05:54:31 EDT..................................................... 48 December 2011 | Modern Food Processing 41 ISIEmergingMarketsPDF in-avendusadv04 from 115.......................... ISI Emerging Markets.......248.......146 on 2012-03-22 05:54:31 EDT.......... Unauthorized Distribution Prohibited..............248......... ....... However. Prasenjit Chakraborty the cocoa content. greater is the amount of flavonoids. General Manager – Confectionery.175.248. chocolate market is a highly concentrated market. dark chocolate also serves as a powerhouse of antioxidants. The industry caters to a variety of consumers and is extremely fragmented in terms of the product range. sedentary worklife and changing leisure habits coupled with reduced physical activity etc have resulted in an increase in incidences of non-communicable diseases. “Like any other consumer. dark chocolate is being consumed by a small percentage of people. the right strategies will make the ‘bean to bar’ journey a success story. with Cadbury accounting for 70 per cent and Nestle CHOCOLATEY FACTS Chocolate segment accounts for 65 per cent consumption in urban market The segment is witnessing 18-20 per cent growth Dark chocolate reduces blood pressure.000 crore and is growing at the rate of 18-20 per cent per annum. Indian consumers have now become more sensitive to the health quotient of food consumed. This factor is driving the demand for more nutritious and fortified health foods. the chocolate market in India is pegged at ` 2.146 on 2012-03-22 05:54:31 EDT. Downloaded by in-avendusadv04 from 115. with increasing spending power of Indian consumers. So this segment is not really a big opportunity at this point of time. The report also reveals that at present. and serves as a powerhouse of antioxidants Opportunities and hurdles Though it is true that there is tremendous scope for dark 42 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. who are familiar with the brand names or are just a selected group of consumers. among others. . In fact. However. So far. and perception of chocolate as an unhealthy product. the task is fraught with challenges like fragmented market. they need to create mass awareness about dark chocolate and the health benefits it offers before venturing into large-scale production. and hence manufacturers are optimistic about better growth in the near future. few products introduced on the health platform did not take off. Since dark chocolate addresses several issues pertaining to health.175. As a result. and the market for such products has been rising. people have more money at their disposal. Unauthorized Distribution Prohibited. Cocoa beans are rich in flavonoids that help reduce blood pressure. More than 65 per cent of the consumption takes place in the urban market. premium brands target audiences. However. DownloadPDF. thus making consumers aware of the importance of healthy food. All these issues need to be addressed to get a firm foothold in the market. Godrej Hershey Ltd. in India. Besides. a couple of years ago. The age-old adage ‘Health is wealth’ has been further reinforced by the dark chocolate manufacturers.INSIGHT & OUTLOOK Dark chocolate UNWRAPPING the BRIGHT SIDE Health and wellness being the current fad.248. It is because majority of Indians perceive chocolate as a sweet product. consumer mindset and lack of promotional activities. it provides a plethora of opportunities for dark chocolate manufacturers in India. price sensitivity. Besides. T he changing lifestyles. For dark chocolate manufacturers. dark chocolate manufacturers can indulge in relishing the emerging opportunities and brightening their growth prospects.” observes Mani Bhagavatheeswaran. ISI Emerging Markets. the task is arduous for these manufacturers on account of fragmented market. they do not see it as a health hazard. the health-conscious consumers too want the chocolate experience to be rich and indulgent. So greater chocolate manufacturers. otherwise it will be a futile exercise. and since they do not consume it daily. in the Indian context.146 at 2012-03-22 05:54:31 EDT. According to a recent Technopak report. The global chocolate market is estimated at around $ 80 billion. The price range for these chocolates is another factor for its selected target group. manufacturers of dark chocolates have to traverse a long distance. which is negligible when compared to the total population of India. But all is not dark. Dark chocolate is made up of large amount of cocoa beans. Promotional strategy Promoting a product is all about clever marketing primarily. which gives the impression that it is healthier than indulging in normal chocolate. “While dark chocolate manufacturers are focussing on the antioxidant benefits. which the new entrants can exploit by enhancing the palate and evolving the taste buds of the Indian consumer. For
[email protected] December 2011 | Modern Food Processing 43 ISIEmergingMarketsPDF in-avendusadv04 from 115. promotional activity of chocolates in India is still a low key affair when compared with other categories of food and non-food products.175. Downloaded by in-avendusadv04 from 115. The dark chocolate category rather than promoting products as indulgences is catering to the two most sought-after requirements of India’s rising upper middle class and affluent population – healthy eating and illusions of grandeur. Entry into the premium chocolate segment requires a large capital investment for branding and production facilities.” she says. if consumers are convinced about the health benefits the dark chocolate provides. This is mainly because earlier chocolate was never associated or related with health in India. the primary strategy is focussing on health benefits.South Asia and Middle East. there is a good profit potential in the industry. an idea that greatly appeals to India’s growing nouveau riche segment. Unauthorized Distribution Prohibited. What could be more promising than this? Email: prasenjit. are willing to consider chocolate a luxury purchase and spend on it. . ISI Emerging Markets. with higher disposable incomes. Also with brands like Cadbury Silk being viewed as better quality and tastier chocolates. According to D’Costa. others are emphasising chocolates’ serotonin levels as mood-enhancing foods. chocolates primarily constitute the impulse-buying category. Have the chocolate manufacturers taken any step so far in this direction? The biggest plus point remains with its health benefits. Also competing with the major international players with long and established history is difficult.146 on 2012-03-22 05:54:31 EDT.” laments Bhagavatheeswaran.146 at 2012-03-22 05:54:31 EDT.248. and most of the chocolate brands are placed near the payment counter.175.” points out Natasha Telles D’Costa. Moreover. then consumers in rural areas will also buy it. However. brands like Bournville represent themselves as symbols of prosperity via slogans such as ‘Earn a Bournville’. However. in the Indian confectionery space. It seems that positive effect of ingredients (of dark chocolate) on health is the cornerstone of promotional strategy.Dark chocolate around 20 per cent of the marketshare. the Indian middle class. and has products targeting that space. the opportunity is not big enough. Though there are several challenges at the entry level. “Dark chocolate in India is touted as a rich source of antioxidants.248. “Globally. Industry Analyst – Foods Practice. our parent company Hershey’s is focussed on health and wellness segment. Even today. It is high time for the chocolate manufacturers to take a calibrated approach towards the issue. Frost & Sullivan. DownloadPDF. However. besides focussing on innovative packaging. Moreover. I Consumers’ first choice As far as products are concerned. While purchasing chocolates. generally not interested in where a tran Shushmul Maheshwari n a traditionally rich country like India where there is a trend of serving sweet with every meal. DownloadPDF. From this perspective. it is divided into chocolate confectionery. in line with a growing familiarity with Western cultures.146 at 2012-03-22 05:54:31 EDT. This industry is further divided into hard-boiled sugar candies. For instance. rise in disposable incomes. a broad range of sugar-free products in gums. In India. Amo th. sugar confectionery.175. These kinds of chocolates have become status symbols and are linked to the people’s aspiration and lifestyle. the structured confectionery segment is mainly dominated by multinational companies. and manufacturers are now coming up with different flavours & textures. and malls are the perfect points-of-sales. people celebrate every occasion with sweets.146 on 2012-03-22 05:54:31 EDT. ISI Emerging Markets. Tiffany. Swiss and Belgium tm the n e r uc r y. In this target segment. chewing/bubble gums and lollipops. the foreign eing co ng in the confectionery market. large multinational companies have production facilities throughout the world and different distribution arrangements for various countries/regions. the niche market in India is focussed on brand and image quality.INSIGHT & OUTLOOK Indian confectionery market m g-ter r lon r g o i n g fo ntial nde pote nd is u s. Of late. With n from b estimated to reach ` 38. Indeed. which is Except for the top quality chocolates. It is in the upscale niche foo the g th oa of the Indian market segment. and chocolates have already been introduced. .175. though the domestic producers are steadily escalating their grip in the market. and grow formatio s end of 2011. a lot of development is taking place in these areas. and the continued spread of mass grocery retail will stimulate the demand for confectionery products.248. This makes the Indian confectionery industry indisputably the largest among the food processing sectors. cereal bars are expected to be the most promising confectionery category in near future. product has been manufactured as long as they are familiar with the brand. various manufacturers have segmented the market into different categories based on product differentiation on the basis of flavour.248. chocolates and cereal bars are two of the fastest growing categories in the Indian confectionery market. is mostly manufactured in the UAE. Serving preferred products to these consumers facilitates manufacturers to command premium for their products. These will be of origin really matter to consumers when t p m mos the principal movers for growth making purchasing decisions. candies. Downloaded by in-avendusadv04 from 115. confectionery manufacturers are targeting children up to 14 years. attractive packaging is important for the brand image. increasing urbanisation. Factors including Demand drivers Rapid economic growth. a popular brand with mass appeal.5 billion by the consumers are usually not aware. ctio chocolates are considered the best quality prod dus t d in e confe branded 30 per cent chocolates. M o r e o v e r. In y quality images. Broadly. Indian consumers are gradually gravitating towards higher-value products. quality and packaging. chocolates. and gums. arket. us h a do w t nie men mpa o s tre able gr ional co old st nat or h Consumers sect essed a e multi ry e n rg are looking for ction has wit ed by la e conf it known brands with good rul dian market. consumers consider flavour. which covers around 44 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. Buoyed by higher incomes. Indians associate quality with good packaging. consumers are performancesensitive rather than being price-centric. Unauthorized Distribution Prohibited. Similarly. An enormous demand for dark chocolate with a high cocoa content is also included in this spectrum. Catering to the health-conscious Taking into consideration growing healthconsciousness among consumers. where brand and country c in enterin based t mi dyna layers moditypopulation. Incessant innovations in product development. it is rather an extravagance and an impulse purchase. and consideration of the key trends are driving growth in the confectionery category and will facilitate players to grab a bigger marketshare.146 at 2012-03-22 05:54:31 EDT. one of the leading confectionery brands in India. Last but not the least. DownloadPDF. Indeed. Nestle India. etc In order to maintain the quality of products. On the strategic front.146 on 2012-03-22 05:54:31 EDT. These international brands are flowing into the market either via direct imports or by acquisitions of already existing confectionery companies. Hence. growth of the confectionery market will be determined by consumer sophistication and alteration in socio-economic status of the market. there is also the matter of working out costs in packaging that is driven by petroleum products.Indian confectionery market increase in number of diagnosed diabetics will push sales of confectionery products in India that are perceived to be healthier than traditionally available sweets. Although the country offers lucrative opportunities to new entrants due to rapid urbanisation and purchasing power.248. Thus. Shushmul Maheshwari is the Chief Executive of RNCOS E-Services Pvt Ltd. which may hinder the exponential growth prospects of this industry in future. effective marketing strategy.with large multinational companies (MNCs) entering the confectionery market. there is a tremendous scope for private labelling of products. milk powder.com Industry shortfalls and remedies India has witnessed a massive increase in the consumption of chocolates and candies in the past few years. penetrating deep into the urban market in conjunction with the rural market will provide exciting growth opportunities to the potential industry players. is planning to invest ` 2 billion by end of 2011 for manufacturing chocolates in Punjab. . Moreover. Recently. considering Indian choices and customs. India is gradually gaining reputation as a favoured avenue for foreign investments. gifting chocolates during festivals also continue to gain reputation as these products have better shelf-life than some other sweets. the government should create a cell. Innovation in products and marketing strategies is the need of the hour for companies operating in this market. Indian and multinational companies. Competitive scaling With the demand for high-end confectionery rising. In future. Further. Campco has signed a deal with Karnataka Milk Federation to manufacture chocolates at its facility. Email: shushmul@rncos. Moreover. The company nearly produces every kind of molded chocolates along with semifinished products such as cocoa butter and cocoa powder. This will indirectly open up new avenues in the market and aid in exploring possibilities to introduce new products in the country.175. December 2011 | Modern Food Processing 45 ISIEmergingMarketsPDF in-avendusadv04 from 115. Increased consumption among the middle-aged and older people is also contributing to the growth of this segment.175. which suit their tastes and pockets Road ahead The large population of India unfolds a huge potential for the confectionery industry. the unexplored rural Indian markets provide an opportunity for the confectionery manufacturers. as confectionery items are packed in plastics Duplicates and look-alikes pose a major challenge The industry is still unsuccessful when it comes to targeting the adult group and the major focus in on products that cater to kids The industry regulators need to consider the following suggestive measures to present a remarkable position of India in the confectionery market globally: More emphasis should be laid down on the pricing strategy of various ingredients like sugar. the increasing competition in the Indian confectionery industry has made it essential for the companies to go for customisation of products. the focus should be on packaging and pricing to entice the consumers. Various confectionery players should focus on adults and come up with products. With the escalation in modern retailing. He has spent more than 15 years working in the senior management teams of both. which can look into the issue of counterfeit goods PRODUCT INNOVATION CavinKare has ventured into the confectionery segment with its liquid candy Funfills at ` 1 price point under the brand Chinni’s. companies must study consumer psychology intensely. there still exist some roadblocks. the confectionery industry in India is estimated to grow at a CAGR of around 8 per cent between 2011 and 2015. He has gained expertise in research & analysis field and actively participated in various national and international conferences & discussions organised by business & trade-related associations. Amul is focussing its efforts on product development and is launching Trix brand. Unauthorized Distribution Prohibited. Since chocolate is not a planned purchase. ISI Emerging Markets. a market research & information analysis company with global presence. To strengthen their place in the market.248. Besides. it is counted among the rapidly growing confectionery markets in the world. ITC intends to foray into the chewing gum market and increase its portfolio in the confectionery business. These include: The growing inflation and food prices along with the increasing crude prices – whereas rising cost of sugar is a cause of concern. packaging material. There is an enormous potential for exports too. This has been one of the key strategies for the success of foreign players in India. collaboration with the aim to gain a competitive edge in the confectionery market has significantly increased. Downloaded by in-avendusadv04 from 115. to some extent. which is primarily imported into India.in Prasenjit Chakraborty f late. particularly for cocoa. This has ultimately resulted in price hike of end-products and consumers have to bear the brunt. Unauthorized Distribution Prohibited. Making the strategic move The Indian manufacturers (chocolate) have so far coped with raw material price hikes (over 30 per cent) by absorbing costs within. Frost & Sullivan.248. Parle Agro Ltd. Although primary agricultural commodities predominantly enjoy tax exemptions. Given our positive outlook on the Indian economy and the consumers’ rising purchasing power. as discretionary spending on comfort food items diminishes. According to Natasha Telles D’Costa. . there is an urgent need for rationalising and simplifying the tax structure for the food & beverage industry. All these additional high raw material cost pressures percolate down to consumers. “While India may have a well-developed tax structure with clearly demarcated authority between Central & State Governments and local bodies. No doubt.” opines D’Costa. and reducing margins. and bridging the demandsupply gaps are the two issues to be prioritised for containing price rise in the food sector. due to crop shortages.146 at 2012-03-22 05:54:31 EDT. DownloadPDF. prices is higher indirect taxes imposed by the government. “Food prices are going up because of increasing consumption due to higher incomes of people and inability of production units to keep pace with the growing demand. there is a possibility of industrywide price hike. Downloaded by in-avendusadv04 from 115. ISI Emerging Markets. Joint Managing Director & Chief Marketing Officer. primarily due to rising prices of cocoa. According to Nadia Chauhan. “The industry will see a widespread price hike in the products like hard-boiled candies etc and the price burden will have to be borne by the consumers.INSIGHT & OUTLOOK Raw material price hike ‘CROP’PING PROFIT MARGINS of confectioners Rationalisation & simplification of tax structures. “Prices of cocoa have nearly doubled since 2006. “However. steep rise in raw material prices has put every segment of the food industry in jeopardy. as prices continue to rise.248. Indonesia and a few South American countries.South Asia and Middle East. rise in the cost of raw materials has put a pressure on confectioners’ price-competitiveness. raw material prices. All these point towards the need for concerted efforts by confectioners to tide over the concerns arising from rising raw material prices. one of the reasons for increase in raw material O The causal factors The reasons for raw material price hikes vary from product to product. The demand and supply situation. raw material prices for chocolates have risen over 30 per cent over the last few years (since 2006). Perfetti Van Melle India Pvt Ltd.” points out Jayant Ambast. Industry Analyst – Foods Practice. It is time for confectionery manufacturers to review their offerings and rationalise them with weight reductions wherever possible.” she says. Email: prasenjit. is also responsible for rise in SOUR TALE Prices of raw material for chocolate have increased by almost 30 per cent since 2006 Price hike has resulted in reduction in profit margins for chocolate manufacturers Focus is on moving 50 paisa hardboiled toffees to the ` 1 segment 46 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. review recipes/ packaging and shift to lower cost options if feasible. adding strain on household budgets and indirectly placing pressure on the confectionery market. Ghana.175. Over 70 per cent of the world’s cocoa is supplied in bulk from Cote d’Ivoire. processed foods are subjected to multiple levies. improve processes to cut costs. and increased consumption of chocolate (especially of dark chocolate that requires more cocoa). Director – Supply Chain. manufacturers may soon have to hike their product prices.175. Aggravating the situation further is the shortage of crops.chakraborty@infomedia18.” points out Chauhan.” D’Costa points out. and strive for higher productivity. They are presently moving from the dominant 50 paisa hardboiled toffees to the ` 1 segment.146 on 2012-03-22 05:54:31 EDT. in all aspects & levels. It will take some time before the Indian consumer has truly discovered liqueur-filled chocolate delights. We have built a solid distribution on a global scale through the last fifty years. We continue to renew and refresh our products & to keep them spot on current trends. This is an ambitious agenda as we are part of a quite competitive industry.in What is the export potential of liqueur chocolates? The global export potential for liqueurfilled chocolates is of infinite potential. it is also about keeping the consumer satisfied. This strategy creates double recognition for the consumer. Export Director. he discusses the strategies that have made the miniature liqueur chocolate bottles an aspirational product worldwide. Anthon Berg’s tailor-made products cater to the different markets and consumer trends worldwide. Australia and New Zealand are witnessing growth.roy@infomedia18. Asia. and we do not expect December 2011 | Modern Food Processing 47 ISIEmergingMarketsPDF in-avendusadv04 from 115. Unauthorized Distribution Prohibited. Downloaded by in-avendusadv04 from 115. it is bound to see acceptance in a substantial way. This gives us the benefits of a holistic marketing chain.175. What makes liqueur chocolates a successful product? Liqueur chocolates are unique as they are presented in three categories: confectionery. Consumers find that our products are fun to share. secure the product perfection from taste and texture to packaging and trade marketing. The two components are a perfect food pairing. Anthon Berg. DownloadPDF.248. We manage every step of creating chocolate liqueurs in-house.175. but we know we are fortunate to have some strong tools to fulfill our mission.Interface . How is the global market for liqueur chocolates? Chocolate and liqueur is a classic combination in the premium market for chocolates.146 at 2012-03-22 05:54:31 EDT. Our strongest markets are America. the long-lasting trend to end any time soon. Oceania and Europe. At the end of the day. We are working with a triple facing strategy. One needs to manage licenses and remain an innovative leader. . The liqueur chocolate market internationally is a dynamic entity in which we have to bring innovation. This way we build a double branding for our products. and even more so in the premium and gifting categories.248. What marketing strategy do you adopt to cater to the consumers? Anthon Berg marketing strategy is to continuously renew our product portfolio in close co-operation with the leading liqueur brands in the market. Anthon Berg invented the world famous liqueur chocolate bottles. 60 per cent of our global sales are liqueurrelated products. What are the pioneering efforts by Anthon Berg to enhance product quality? Some of our central core values are quality and responsibility. we are experiencing increased interest for our unique products from the market. Sales to overseas markets such as North America. In an interaction with Mahua Roy.Tomas Bruun INSIGHT & OUTLOOK “We build double branding for our products in close co-operation with leading liquor brands” …says Tomas Bruun. performance and value creation to our customers. Our goal is to let the consumer become excited and inspired to share or give away our high quality chocolates. But once established in India. our products bring immense value to the retail floor.146 on 2012-03-22 05:54:31 EDT. The ownership we take in our business and the way we do it. and can therefore. the global market for liqueur chocolates is still looking good for Anthon Berg. More than half a century ago. How flourishing is the liqueur chocolate market in India? As the consumer base for exclusive chocolates is rapidly growing in India. and talk about. gifting and spirits. Today. Anthon Berg is able to generate significant traffic throughout retail stores due to the uniqueness of the products. ISI Emerging Markets. Email: mahua. rests upon the idea that we believe we are on a mission to remain & grow as one of the world’s finest confectionery providers. South East Asia. Also. Outside our local market of Scandinavia. and so it has been for more than a century – and for good reasons. The combination has established itself as an absolute sublime within the overall chocolate category. INSIGHT & OUTLOOK Food safety Lessons from Europe’s E. Unauthorized Distribution Prohibited. as well as the safety of organic farming practices. an 83year-old woman in Germany. the European Centre for Disease Prevention and Control believes that the source may actually be fenugreek seeds in Egypt. Niranjan Nadkarni I n May 2011. Organic. This approach improves traceability – something lacking in the recent outbreak – and adds value to products by assuring end-consumers that they have been properly grown and harvested. the outbreak and subsequent confusion have once again raised serious questions about the scale and fragility of the global supply chain. Coli outbreak Acting now is better than reacting later. for example.175. the deadliest Escherichia Coli (E. Safe Quality Food (SQF) and Good Manufacturing Practices (GMP). and thereby pursue best practices in manufacturing.000 people were diagnosed with Haemolytic Uraemic Syndrome (HUS).146 on 2012-03-22 05:54:31 EDT. creates a culture of best practice. And now. The life-threatening E. distributing and storing food as non-organic producers. not damage control Reacting after the onset of a food scare is less effective than preventing it in the first place. helps employees at all organisational levels understand why their actions are Farm-to-fork approach A rigorous and effective ‘farm-to-fork’ approach to food safety is imperative. for example. the US and Canada. Germany discovered a trail of evidence to suggest that it originated in organic bean sprouts in Hamburg. To 48 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. Prevention is best achieved when food safety and quality are considered strategic objectives – ones that improve financial performance. and must conduct audits to actively document and verify management practices. a life-threatening gastrointestinal infection caused by the virus. Just two months later. . At present.248. and the death toll rose to 50. Coli outbreak in Europe underpins the urgent requirement for improved safety and accountability in the food industry. In addition. This approach. no safer than non-organic Organic food producers require the same stringent standards for growing.050 people have been confirmed as infected with E. harvesting.175. seedling sources and other inputs. The E. Prevention. Hazard Analysis and Critical Control Points (HACCP). DownloadPDF. Then.248. Both. require certification to food safety standards. nearly 1. Irrespective of where the origin lies. Coli in no less than 14 European countries. So what can food producers in India learn from the outbreak? important and. in doing so. Coli outbreak in Europe aptly confirms this and emphasises on the fact that food producers must learn from the lessons in the past. First. the origin of the outbreak is unknown – although it continues to be fervently debated.146 at 2012-03-22 05:54:31 EDT. Downloaded by in-avendusadv04 from 115. ISI Emerging Markets. such as GLOBALGAP. it was thought to be cucumbers imported to Germany from Spain. Coli) outbreak in recorded history claimed its first victim. 4. inspection and certification services to the food industry.248. testing. audits/certification and training must be carried out at the manufacturing or processing level. Checks. and the Chairman of the Board of Management for TUV SUD Bangladesh. supplemented with hygiene and vendor assessment audits.Food safety achieve this. tests involve nutritional labelling. GMP and/or Good Agricultural Practices (GAP).chakrovorty@tuv-sud. contact Avijit Chakrovorty on email: avijit. Coli levels in raw ground beef.248. and other tests pertaining to animal feed as well as soil condition. tests. its implementation led to a steady decline in the incidence of E. Unauthorized Distribution Prohibited. Coli outbreak in Europe underpins the urgent requirement for improved safety and accountability in the food industry. major US food processors and food service companies now require their suppliers to implement HACCP. Australia.175. DownloadPDF. For details. During this stage. He is a member of the Board of Management for TUV SUD South Asia. one of the world’s leading providers of integrated testing. As a result. For example. New Zealand and in an increasing number of other countries. It has worked well for a number of years. ISI Emerging Markets.146 on 2012-03-22 05:54:31 EDT. auditing/certification and training should also be undertaken at the distribution and retail stage. Niranjan Nadkarni is the CEO at TUV SUD South Asia. Japan. It is important for food producers in India and every other nation to understand and respond to the lessons it provides. South Korea. Genetically Modified Organism (GMO) testing has become a necessity in the light of legislation imposed in the European Union. They have established labelling laws for approved bioengineered crops and prohibited the import of unapproved varieties. Downloaded by in-avendusadv04 from 115. producers should follow the steps outlined below at various stages: Farm level: A holistic approach to food safety begins at the farm level with seed testing. evaluate and control risks to food safety step-by-step. Distribution & retail level: Finally. The HACCP concept is a basic instrument for the food processor to identify.146 at 2012-03-22 05:54:31 EDT. This should then be supplemented with auditing/certification and training & the implementation of good cultural practices and training of staff. studies pertaining to shelf-life of the foodstuff and water analysis.175. The best solution is to build food safety and quality into the production & manufacturing processes. . All for one and one for all The E. Manufacturing level: In the second stage. containers and storage facility. the United States Department of Agriculture’s (USDA) Food Safety and Inspection Service reported that between 2003 and 2006. for example. should be conducted on the packaging.in December 2011 | Modern Food Processing 49 ISIEmergingMarketsPDF in-avendusadv04 from 115. Downloaded by in-avendusadv04 from 115. quick. To make it userfriendly. fast and safe networking protocols. automation products are becoming more sophisticated by incorporating high performance processors. which makes user vendor-independent. Emerson Process Management’s Human-Centered Design (HCD) initiative introduced redesigned instrument screens for more than 50 field devices.146 at 2012-03-22 05:54:31 EDT. simpler interface will open the doors of opportunities for automation service providers. the ‘little’ human interaction itself poses a complicated human-machine interface. Chairman & MD. Presenting a cost-efficient. scalable. with little or no human interference. However.roy@infomedia18. video portals Automation is extremely necessary for quality control and food safety. T Human-centred design initiatives Process units and plants are becoming larger. generation stepping in. and to keep pace with that. lucidity is in.175.” says Farook Merchant. controls and maintenance tools that are more advanced and complex. Hence. Suitable for changing demographics The dynamics of the workforce in India is undergoing change. PLC or controller must have its own webpage (web server functionality) that can be viewed for configuration. one would require advanced knowledge for obtaining optimum results. are the main challenges for automation product manufacturers. It should be loaded with portability of programs and adaptability to modern programming languages GPRS-based solutions for unmanned installation From service and support point of view. From mobile phones to computers. Merchant provides an insight into the needs and demands of the younger generation. The automation industry too is working towards delivering products with increasing amount of simplicity and ease of use. augmented instruction sets and standard programming practices.175. this leads to development of engineering. to even ECG machines. He asserts that they need simple. DownloadPDF. However. Messung Group . Email: mahua. diagnostics and real-time system status Remote programming of PLC and automation products through intranet/internet Open programming practice. As a result. sensors and other instrumentation devices need to get smarter. wide range of functionality modules. more reliable and fully featured automation solutions with the following facilities: Web-enabled technology: Automation solutions are expected to be programmed through web/internet options.one of the leading players in industrial automation & Programmable Logic Controller (PLC). 21 CENTURY End-users of automation face multiple machine interfaces for products that often increase functionality.146 on 2012-03-22 05:54:31 EDT. Keeping all challenges in mind. they expect web-based training & support – training at anytime and from anywhere like through online or offline webinars. for example IEC 61131-3 based programming for PLCs. With the younger 50 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. reliable and adaptable to newer technology. provide system diagnostic/alarms/production status through SMS/emails etc. ISI Emerging Markets. Unauthorized Distribution Prohibited. “Sophistication of automation product technology is enhanced to meet the ever-increasing expectations of customers from automation products.in Simple and compact are the two words that are inspiring innovation in the global technology industry. the automation service providers are taking note of this and are bringing in new products to suit them. . etc.248. significantly improving their usability.AUTOMATION TRENDS Human-centred design PRACTICAL SOLUTIONS ST for the Mahua Roy he food & beverage industry is embracing automation in order to maintain consistent quality of products.248. Rakesh Rao reduce wastage and save energy are evoking positive response from the users. ISI Emerging Markets. Additionally. harmonic motion. bottles and caps have to be decontaminated. Nicolas Ricard.146 on 2012-03-22 05:54:31 EDT. our machine has few mechanical parts in contact with the product. up-to-date equipment Automate manual processes Monitor power consumption and regularly take steps to optimise power use 52 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. Unauthorized Distribution Prohibited. Key’s Iso-Flo® and Impulse™ vibratory conveyors operate within a natural frequency. thus increasing productivity. For example.” says Ricard. in-line filling machines have complex mechanisms with multiple motors and complex movement. “Serac net weight rotary fillers are energy-efficient by nature. etc can help food processing companies to optimally utilise power. Garrett adds.248. Hence. This saves energy. which inherently minimises energy use.175. each step should be looked at objectively with the aim to reduce waste and lower input of water.” As customers become sensitive towards excessive power utilisation. This process consumes a lot of water & chemicals. using rightsized equipment.175. thus having a huge impact on plant’s energy-efficiency. so we are diligent in working towards reducing the energy and water required by our equipment. TIPS TO ACHIEVE ENERGY EFFICIENCY Use current. Serac now uses the pulsed light technology. DownloadPDF.” opines Rick Garrett. our net weight technology is simple and do not require high mechanical force like piston filler. thus reducing the cleaning cycle. Our accuracy reduces the giveaway in every bottle and also allows our customer to fill more bottles.” Cleaning process Reduction in consumption of raw material and water can also lower energy requirements of a food processing unit. We have also worked a lot to reduce the size of our tanks by using deported nozzles to reduce cleaning cycle to the minimum. Also. a 100 per cent dry solution. In comparison. in sensitive applications. which would reduce the costs associated with acquiring water and handling wastewater. . and any method to reduce it drastically or even eliminate can be a boon to beverage processors. Serac has taken the first step in this direction.146 at 2012-03-22 05:54:31 EDT. moving products through targeted. If an equipment supplier improves energyefficiency by enhancing sanitary design. “By nature. this equipment is often more efficient in its use of water. “We are aware that one of the biggest expenses plants have is power and water. and even better it saves tonnes of water that you will have to recycle otherwise. says. so it is easy to clean. companies that are constantly improving their machines to R ising energy costs have forced food processors to optimise power consumption through energy-efficient equipment in their processing as well as packaging line. We use only premium efficiency motors and are continually updating other components such as lighting to reduce energy use. Downloaded by in-avendusadv04 from 115. “For cap treatment. Project Engineering Manager. Serac. we fill by gravity – we only have to open and close valves using small cylinders. Key Technology. We also have developed Simple and accurate As food companies seek to lower their cost of processing.248. where a flash of high energy light literally explodes the bacteria. “The primary benefit of energy-efficient equipment is the direct cost savings that come from reduced energy use. Area Sales Manager. equipment manufacturers have put energy-efficiency high on their priority lists.ENERGY MANAGEMENT Efficient equipment Courtesy: Key Technology SWITCH to OPTIMAL POWER UTILISATION Optimising processing & cleaning. This machine runs smoothly on just one small electrical motor. minimising water utilisation. the processor is likely to benefit from improved food safety and might be able to run the equipment longer between sanitising it. .rao@infomedia18. no additional processes or labour needs to be added to accommodate for the poor results of under-performing equipment.” Handy tips While equipment manufacturers are developing energy-efficient machines. As a first step. In general. “Keep in mind that the real loss is when your machines are in a stand-by mode. one should optimise production schedules so that the machine stays in standby as less as possible. Finally. optimise your process and cleaning cycle.” But even highly efficient equipment needs to be utilised optimally to derive maximum benefits. He adds. If they want to produce X bottles. Agreeing with this. Unauthorized Distribution Prohibited.175. “Second.146 on 2012-03-22 05:54:31 EDT. do not hesitate to contact the manufacturer. Buying an efficient and reliable machine requires some investments. “Motors are among the biggest energy users in a plant and significant advances in energy-efficient motors in the recent years mean many processors have the opportunity to improve energy-efficiency by upgrading the motors found on various types of equipment. It is said that efficient processing equipment leads to effective energy management. and all your plant consumption of energy is pointless. we often have the solution and advise you are looking for. end-users should choose their equipment carefully.” explains Garrett. as there are many machine manufacturers but very few put a real effort to help reduce energy consumption.Efficient equipment in collaboration with Nestle our H2O2 treatment. DownloadPDF. ISI Emerging Markets. They can compare that use to current standards to determine if an upgrade might be of value. replacing or upgrading old equipment and automating manual processes help a processor improve its energy efficiency. Garrett says. a processor can use an amp meter to look at the power used by each piece of equipment. “It is a simple concept but very true. “To identify specific culprits of high energy usage.175. or they can let the supplier of that machine know their current use and ask for recommendations in improving the energy-efficiency of that machine.248. Downloaded by in-avendusadv04 from 115. You need to put the price for the quality. Ricard says.” adds Garrett. Many of our customers over size their machine because they are used to nonefficient and unreliable machine. which is certainly the most energy saving way to treat bottles.248.” It is important to select right-sized equipment for processing. the savings are there. “Efficient processing equipment certainly leads to effective energy management because with equipment that is performing at its peak.in December 2011 | Modern Food Processing 53 ISIEmergingMarketsPDF in-avendusadv04 from 115. not producing. Third. they will ask a machine for X + 30 per cent because they expect the machine to fail at some point.146 at 2012-03-22 05:54:31 EDT. Ricard feels.” Email: rakesh. but at the end of the day. As Ricard rightly puts. the user should also take appropriate steps to ensure smooth running of the machine to derive maximum benefit. it is imperative to know the consumption pattern of key equipment/ processes.” Tracking consumption To device an effective energy management strategy. one cannot rule out rise in prices of other edible oils. which is levied on refined palm oil for fear of encouraging high inflation. DownloadPDF. has emerged as the biggest palm oil importer in the I So. Indeed. “The Indian companies will receive a severe blow with such a significant tax reduction on export of refined palm oil by Indonesia. whichever is applicable depending on the situation. ISI Emerging Markets.248. this decision poses a threat to the Indian vegetable oil processing industry as its cost equation will get adverse visà-vis refined palm oil of Indonesia. Interestingly. in the last two years. Currently.” points out Philip C Sharma. Hence. . Adverse impact The implication of the decision is far and wide. reap benefits of value-addition locally.POLICIES & REGULATIONS Palm oil import in India Prasenjit Chakraborty ndonesia recently slashed the export duty on refined palm oil. the The impact of Indonesia’s The decision of Indonesian government to reduce tax on export of refined palm oil will have a direct impact on the capacity utilisation by the Indian refiners. Naturally. Unfortunately for vegetable oil industry. a surge in lowpriced refined palmolein imports can threaten the promotion of indigenous oil palm plantation and subsequently the industry. and at the same time. The signific ant reduction (from 25 per cent to 13 per cent) of export duty by Indonesia will directly affect the utilisation of capacity by the Indian refiners. Interestingly. while lowering it just a tad for crude palm oil (CPO). India. this is Government of India in the Union Budget of 2011-2012 had allocated ` 300 crore to bring 60.146 at 2012-03-22 05:54:31 EDT. Sharma’s Ideas of Restaurant Services. this move is expected to have an adverse effect on Indian refined palm oil industry.248. The government is unlikely to make any changes in the import duty.5 per cent.146 on 2012-03-22 05:54:31 EDT.000 hectares under oil palm plantation. However. Unauthorized Distribution Prohibited.175. there will be every possibility of rise in price. the food inflation is above 10 per cent.chakraborty@infomedia18. with the import of 62-63 lakh tonne of palm oil. Long term solution In order to reduce the dependence on imported crude palm oil.in 54 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. the local edible oil industry is demanding that the duty on imported refined oil be based on the invoice value rather than on tariff value. capacity for refining to cater to the whole world. which was substantially lower. It is estimated that the consumption of palm oil will grow 5 per cent every year in India. CPO refined in India accounts for around 50 lakh tonne. And now the government needs to take calibrated approach to safeguard the interest of domestic players amid growing concerns post Indonesia’s decision to reduce export tax on refined palm oil. world. If there is a rise in refined palm oil.175. in such cases the government generally offers safeguard to the domestic industry by imposing or reducing tax. the country does not have sufficient not happening. Email: prasenjit. If the Government of India does not take any counter measure to the Indonesian move. It seems that Indonesia wants to discourage the export of CPO and at the same time encourage refined palm oil export. The situation is rather tricky. Downloaded by in-avendusadv04 from 115. This move aims to encourage exports of refined palm oil. especially after duty on refined oils was reduced to 7. refined palmolein inflows have risen sharply. So. the problem is rather myriad. Director. in that eventuality there will be demand-supply gap. which currently stand at about 12 lakh tonne a year. there is rising acceptance of alcoholic beverage consumption among women. MICA Permission marketing and marketing to kitty groups is possibly a way to go in this segment. DownloadPDF. It is showing a steady growth of 20-25 per cent per year in India. “Low calorie. the men’s fairness creams category in India is growing at a whopping 31 per cent! Now.4 per cent. Rum. restaurants. Whisky.the first exclusive women’s whisky club in India.146 at 2012-03-22 05:54:31 EDT. Indian School of Business Expert Speak. brand expert and CEO. A bout 100 women are registered with ‘The Spirit of Nero’ ..248. and even white whisky are an option here. Taste is the attribute on which a repurchase can depend. and glassware options. Marketers are actively pursuing young women between ages Highlighting product attributes Experts unanimously agreed that the taste proposition needs to be prominently present in the marketing communication. irrespective of the brand equity or innovative packaging. Harish Bijoor Consults Siddharth Singh. CEO. is also showing optimistic figures in India. Datamonitor forecasts the Indian alcoholic beverages to cross the $ 39 billion mark by 2014. is slowly examining the prospects to customise products and strategies towards the fairer sex. lightness too is an important product attribute that is appreciated. followed by white and rosé. Associate Professor . A decade ago who would have foreseen this transformation? With evolving employment avenues and work cultures. evolving nightlife and consumer preferences. Mahua Roy 25-35. the alcoholic beverages (alcobevs) industry. as a part of socialising. Unauthorized Distribution Prohibited. vodka. Wine.STRATEGY Marketing alcobevs It took a gap of 28 years for Hindustan Unilever.Marketing. to realise what opportunities a men’s fairness cream can provide. which boasts of a loyal customer base of men.175. The club organises events that acquaint the members with the correct style of nosing the drink. “There is a big potential here for flavoured ready-todrink (RTD) options as well. Today. as urban young women show increased levels of health consciousness.146 on 2012-03-22 05:54:31 EDT. perhaps it may be better to focus on couples. ISI Emerging Markets. It has grown over the past 5 years at a CAGR of 44. the preferred beverage among women globally. Vodka is the fastest growing Indianmade Foreign Liquor (IMFL) segment in India.” opines Siddharth Singh. Harish Bijoor Consults. hotels. Sr Professor. 56 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115.175. which has predominantly concentrated on men. ISB Rajneesh Krishna. Besides..” points out Harish Bijoor. across liquor categories.& postdinner whiskies. lightness and other health benefits can be highlighted to position an alcoholic beverage effectively towards women. Its growth is rapidly increasing due to increase in the number of pubs.248. . choice of pre. social beverage with the message – let’s be friends. Harish Bijoor. Research shows that vodka is favoured tremendously by Indian women. The health attribute can also be explored by marketers. Downloaded by in-avendusadv04 from 115. as per a report by AM Mindpower Solutions. the company behind the iconic Fair & Lovely brand. Instead of focussing solely on women. which they consider a promising consumer base. The sector grew at a CAGR of 12 per cent between 2004 and 2009. White whisky can bring in a much-needed innovation. with red wine occupying a major share. is being actively welcomed by feminine taste-buds. Women tend to prefer lighter drinks than the darker and heavier ones. Associate Professor – Marketing. Alcohol should be positioned towards women as a friendly. What women want? Often cited as the most difficult question. as reported by the company. Mudra Institute of Communications.” Rajneesh Krishna. We lay stress on taste and are constantly innovating products to suit the palates of our audience. Budweiser and Kingfisher have lighter versions available.248. we try to highlight a contemporary feel to connect with the consumer. Also recently. flavoured vodka also has a loyal customer base in India. irrespective of the brand message? Same rationale applies here. This provides brand amplification. orange-pepper and green apple-mint — bringing out the innovation of the first twin-flavoured vodka in India. This variant is mixed with proprietary honey liqueur resulting in a unique. are also the most likely women to amplify a brand’s message through word of mouth. Downloaded by in-avendusadv04 from 115. Bacardi India.The advantages of promoting alcoholic beverages towards women are plenty. Besides. the RTD alcoholic beverage category has immense potential to attract the woman consumer. The more brands they drink.Marketing alcobevs (ISB).in December 2011 | Modern Food Processing 57 ISIEmergingMarketsPDF in-avendusadv04 from 115. “A feminine beer is a missing element in the marketing mix of liquor companies as of today.roy@infomedia18. Unauthorized Distribution Prohibited. Director Marketing. as undoubtedly.” Flavour favour As pointed out by Bijoor. This is a space to be explored. Bacardi is the clear market leader with its Breezer brand enjoying 96 per cent market share. explains. They would prefer lighter versions of beer or cocktails as they would prefer a slow. quite simple to comprehend the need gap and devise solutions accordingly. but other drinks too are eyeing the woman consumer.248. it is. ISI Emerging Markets. but long-lasting high. Indeed RTDs and vodkas are clear favourites among women. “Women tend to enjoy the feeling of exhilaration on consumption of alcohol. but are not largely comfortable with the feeling of being excessively high or drunk. Says Bijoor. the marketing communication is not directly aimed at women.175. “With Breezer. United Spirits launched three twin-flavoured variants of Vladivar Vodka — lime-mint. who are inherently talkative and socially active. Women.175. the more the product field is discussed and the more expert & persuasive that discussion becomes. Wouldn’t you ask your friend whether the recently launched product or recently inaugurated restaurant or recently released movie is good.146 at 2012-03-22 05:54:31 EDT. DownloadPDF. with Diageo launching flavours consistently for its SmirnOff brand. Ahmedabad (MICA). Says Arvind Krishnan. Popular beer brands like Corona. Thus.” The company recently launched Blackberry Crush variant in India. however. smooth offering. however. which was launched in India few months back. Hyderabad. .146 on 2012-03-22 05:54:31 EDT. Brown-Forman’s globally celebrated Jack Daniel’s has come up with Jack Daniel’s Tennessee Honey variant. word-of-mouth or referrals have larger effect than brand promotions itself. it is important to realise the influence of the influencer! Email: mahua. Sr Professor. 4 P Another treatment process is ultra filtration membrane process.248. which removes the suspended solids while the treated water passes through the membrane. there has been a significant focus on the quality of water being used for beverage production. 1 3 5 Membrane technology filtration such as Reverse Osmosis (RO) system for high purity can be used by the juices. yeast. especially the beverages sector that is among the largest consumers of water. there is an increase in the demand for good quality water. etc. For reducing the hardness of water due to the presence of calcium and magnesium. In lime softeners. which may be in the water. Additional treatments such as sedimentation. 2 Chemical disinfectant system such as chlorination can be the basic step for water treatment.146 at 2012-03-22 05:54:31 EDT. water hardness. Downloaded by in-avendusadv04 from 115.175.248. Here are some tips for efficient water treatment systems. The finished water is filtered. With regulatory standards getting stringent with each passing day. Unauthorized Distribution Prohibited.146 on 2012-03-22 05:54:31 EDT. Given below are some handy tips that will enable to execute this task effectively. It disinfects water by inactivating pathogenic micro-organisms such as viruses. alkalinity. lime softening water treatment system for the reduction of hardness and alkalinity can be employed because alkalinity destroys the flavour of acidic fruit extracts. 6 UV disinfection treatment system is another method. that may be present in the water. ISI Emerging Markets. The basic concern for the industry includes bacteria. breakpoint chlorination can also be practised. These issues pertaining to contamination of water thus call for efficient water treatment systems. Recently. Ozone disinfection for the removal of harmful bacteria in water via ozone gas can also be employed by the bottled water industry. It is also known as the demineralisation process. .175.TIPS & TRICKS Water management Effective water treatment techniques for beverage processing Pure water is the primary requisite for food and beverage industry. In the soft drink industry. bacteria and parasites. sodium. 8 Desalination techniques to remove excess salt and minerals from water can be used to purify brackish water. ure water devoid of any microbial or chemical contamination is an essential element for all the segments of the industry. which can be employed by beverage manufacturers. 7 9 58 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. DownloadPDF. ion exchange systems can be employed to make water soft. chlorine. and then passed through activated carbon as a final precaution for removal of chlorine and residual tastes or odours. oxidation and precipitation can also be employed. soft drinks as well as packaged water segment. 248. These also present business opportunities to service providers like consultants. plant & equipment suppliers and others down the value chain. The unit will have an installed processing capacity of 300 birds per day. Chhattisgarh Project cost Not known Implementation stage Planning Contact details: Abis Exports (India) Pvt Ltd Baldeo Bag. Andhra Pradesh Email: info@vileenaemu. ISI Emerging Markets.com Abis Exports (India) Pvt Ltd Project type New facility Project news Abis Exports is planning a 1. M Block. and commercial production is expected to start from April. Fax: 07744–276175 Email: mail@ibgroup. Uttar Pradesh Project cost ` 10 million Implementation stage In progress Contact details: Modi Naturals Ltd Bisalpur Road.nestle. Pilibhit 262 001 Tel: 05882-257 131 Fax: 05882-256 741 Email: corporate@modinaturals. Project location NE States Project cost Not known Implementation stage Planning Contact details: Nestle House Jacaranda Marg. Gujarat Project cost ` 200 million Implementation stage Planning Contact details: KKP Marketing India Ltd Balaram complex.200 tpd capacity floating fish feed (soya-based) manufacturing unit in Chhattisgarh. Project location Rajnandgaon. Bhuj – Kutch 370 001 Tel: 02832-224411 Email:
[email protected]. Andhra Pradesh. Rajnandgaon.
[email protected]. Project location Kutch. Project location Nellore. Project location Pilibhit. Unauthorized Distribution Prohibited.146 on 2012-03-22 05:54:31 EDT. 2654 2625 Email:
[email protected] --------------------------------------------Mango pulp processing KKP Marketing India Ltd Project type New facility Project news KKP Marketing India is planning a mango pulp-processing unit in Kutch district of Gujarat at a cost of ` 200 million. Trial run. Andhra Pradesh Project cost ` 18 crore (1st phase) and ` 10 crore (2nd phase) Implementation stage In progress Contact details Vileena Emu Processing Pvt Ltd G5.com --------------------------------------------Dairy processing Vileena Emu Processing Pvt Ltd Project type New facility Project news Vileena Emu Processing is constructing emu processing unit with an investment of ` 18 crore in Phase-I and ` 10 crore in Phase-II. It is also tying up with a foreign partner for the new venture. contractors. Cattle feed unit Emu meat processing Modi Naturals Ltd Project type New facility Project news Modi Naturals is currently implementing a cattle feed manufacturing project at Pilibhit in Uttar Pradesh with a cost of ` 10 million. Project location Nuziveedu. Madhya Pradesh 62 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. The company will initially focus on packaged foods such as noodles and chocolates. The unit spread over 22 acre at Nuziveedu in Krishna district of Andhra Pradesh.com --------------------------------------------Floating fish feed Tel: 07744–227683. Sai Apartments Vijayawada. Andhra Pradesh Project cost Not known Implementation stage Planning Contact details: Indian Farmers Fertiliser Cooperative Limited (IFFCO) IFFCO Sadan.in Nestle India Ltd Project type New facility Project news Nestle India is scouting for locations in the North East (NE) for setting up a manufacturing plant.co.146 at 2012-03-22 05:54:31 EDT.PROJECTS New projects and expansion activities are the barometers of industrial growth.in --------------------------------------------Packaged foods Iffco Project type New facility Project news Iffco is setting up an integrated dairy farm at a special economic zone (SEZ) in Nellore. Gurgaon 122002 Tel: 0124-238 9300 Email: himanshu. ICICI Bank Station Road. with 80 birds a day. will be completed by March 2012. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Saket Place New Delhi 110 017 Tel: 011-4259 2626. DownloadPDF. C-1 District Centre. DLF City Phase 2. Downloaded by in-avendusadv04 from 115. Nr. . 2011. NL-3521 AL Utrecht The Netherlands Tel:+31 (0) 30-2952700. Off. CII (WR) 105. at Bombay Exhibition Centre. Kakad Chambers.248. J K Sawant Marg. 2011.uk Tel: 022-4210 7801-11. December 06-08. Poddar Plaza. January 21-22. Downloaded by in-avendusadv04 from 115. Dec 8-11. W6 8DL.co. Link Road Malad (W). Fax:+31 (0) 30-2952701 Email:info@vnuexhibitions. Nr Gandhi Hall AURANGABAD Maharashtra.com For details Ruby House. February 22-24. Mumbai 400 018 Tel: 022-2493 1790. Germany For details contact: Volker De Cloedt Messeplatz 1 50679 Köln Germany Tel: +49 (0)221 821 2960 Fax:+49 (0)221 821 3285 Email: v. December 08-10. IT Products. DownloadPDF.com Sweet & SnackTec India 2011 An event for sweet and snack processing industry to be held along with Dairy Universe India. 2012.de The information published in this section is as per the details furnished by the respective organiser. Hydraulics & Pneumatics. China Tel: +86-21-54451166. Kemp Plaza. 6-3-885/7/B Somajiguda Circle Hyderabad 500 082 Tel: 040-6559 4411. Fax: 022-4003 4433 Email:
[email protected] Anuga Foodtec 2012 An exhibition for food and drink technology. Okhla Industrial Estate. Mumbai For details contact: Koelnmesse YA Tradefair Pvt Ltd 501/502. Boston. Mumbai 400 064 VIV India 2012 International trade fair for intensive animal production and processing. Fax: 022-2493 9463 Email: saurabh.com International Foodtec India 2012 An international exhibition on food processing and packaging technology. Material Handling and Safety Equipment. Jan 6-9. materials and services for packaging industry. 2011. Suite 50 Boston MA 02210.248. 2012. at NSIC Exhibition Centre. 2012.175. Process Machinery & Equipment. December 01-03. Xin’an Building Shanghai.146 at 2012-03-22 05:54:31 EDT. Fax: +86-21-54451968 Email: info@gehuaexpo. For details contact: VNU Exhibitions Europe Jaarbeursplein 6. ResourcePlus Shows & Events 200 Seaport Blvd. Vashi. . September 11-13. at Pragati
[email protected] India Packaging Show 2011 The show is aimed at manufacturers of machinery.com Pvt Ltd International Infotech Park. Bangalore International Exhibition Centre (BIEC) SIFSE 2011 The Shanghai International Fisheries & Seafood Expo (SIFSE) for fish processing industry. Dadar (W). 2011. Dr A B Road Worli. 1 Butterwick London. Fax: 040-6668 4433 Email: g. Navi Mumbai 400 705 Tel: 022-2781 2093. 2012. China For details contact: Shanghai Gehua Exhibition Service Rm. 2011. Garware Stadium India’s premier industrial trade fair on products and technologies related to Machine Tools. Unauthorized Distribution Prohibited. at Bombay Exhibition Centre. Seaport World Trade. 1st Floor.rajurkar@cii. Fax:+44(0) 20 8846 2801 Email:info@tarsus. ISI Emerging Markets. 200233. Chennai Trade Centre INDORE Madhya Pradesh. The UK Tel:+44 (0) 20 8846 2700.decloedt@koelnmesse. 132. New Delhi For details contact: Tarsus Group Plc Metro Building. Cologne. Electrical & Electronics. December 07-10. In any case.in Food & Bev Tech 2012 International exhibition & conference for the food and beverage processing industry.com INTERNATIONAL Boston Wine Expo 2012 An event featuring latest developments on wine.146 on 2012-03-22 05:54:31 EDT. 2012. Fax: 022-2781 2578 Email: info@indiapackagingshow. Mumbai For details contact: G Vamshidhar Koelnmesse YA Tradefair Pvt Ltd 1st Floor. 2012.1206-1208.175. April 25-27. at Bombay Exhibition Centre. Packaging & Auxiliaries. March 27-30. the US For details contact: Ed Hurley. The US Tel: +617-385-5214 Fax: +617-385-5166 Email: ed. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email:
[email protected] Infomedia 18 Ltd IFDE India 2011 A food & drink international exhibition. Feb 17-20. 2012. Mumbai For details contact: Saurabh Rajurkar. it does not represent the views of Modern Food Processing 64 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. at Shanghai Everbright Convention & Exhibition Center. Mumbai 400 028.EVENT LIST NATIONAL CHENNAI Tamil Nadu. Automation Instrumentation.hurley@resource-plus. Delhi For details contact: Print-Packaging. etc. besides adopting the best processing technologies that are being used across the globe.” Sharing his thoughts. said that the country needs to scale up the industry size by ten times the current size. In this direction. and make the process of modification open to public participation. live demonstration of machinery and equipment. urged the government to make the food sector eligible to avail of priority sector lending from banks. Nandambakkam.175. a leading exhibition on food processing & food technology. Piruz Khambatta. TVS Capital Funds. Conference Chairman. Dr Rosaiah said. “Novel food technology is the need of the hour to bring about 1015 per cent increase in value-addition in agricultural produce. the Indian processed food industry witnessed phenomenal growth.EVENT REPORT Foodpro 2011 AIDING INNOVATIONS IN FOOD PROCESSING In the recent past. “We need to enhance our technologies and skills.” The ninth edition of Foodpro 2011 attracted about 170 exhibitors representing a wide range of equipment. The industry leaders urged the government to modify the Food Safety and Standards Act.” he suggested. products and solutions in the food processing & allied sectors. Governor of Tamil Nadu. 2006. give the cold chain industry the infrastructure status and exempt food processing industry from APMC Act. 2011. Venture Partner. We have to enhance our quality and productivity in agriculture and food processing sector to be on par with international standards. CII National Committee on Food Processing. “The State and Central governments can partner with the food processing industry and offer processed foods to school students through the mid-day meal programmes. But the industry is not willing to invest in creating better infrastructure in cold chain and other areas because of the uncertainty as to whether the infrastructure will be utilised by the players effectively or not. identify and segregate industries that could absorb R&D inputs and promote knowledge-based & technology-driven enterprises in the food processing sector.146 on 2012-03-22 05:54:31 EDT. seminars. workshops & business meets. by the CII at the Chennai Trade Centre. India has not produced billion dollar industries.248. 66 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. It saw the presence of over 20. This would reduce food wastage and enhance nutritional profile of these children. They also suggested that the government should take into account the ground realities in terms of lack of quality control infrastructure and other issues such as raw material availability.000 visitors from the trade & business community from across the country. Conference on contemporary topics and live demonstration of machines made the event more attractive.146 at 2012-03-22 05:54:31 EDT. Unauthorized Distribution Prohibited. F Knowledge-sharing conference The conference on ‘Emerging Technologies in Food Processing Sector’ was one of the attractions at Foodpro 2011. was organised between October 21 and 23. Dr K Rosaiah. DownloadPDF. Chairman.175. Many eminent personalities from across the sectors spoke at the conference. Except poultry and dairy. In his inaugural address. . Foodpro 2011 provided a fillip to the entire food processing industry by showcasing latest machinery and equipment. and Chairman & Managing Director. ISI Emerging Markets. while promoting cold chain and R&D centres under publicprivate partnership model.” he lamented. Food processing holds key to the viability of agriculture sector because the viability of this sector depends on reduction of wastes and value-addition of agriculture produce. said. the size of the industry. Downloaded by in-avendusadv04 from 115. It is important to examine. India has a large raw material base suitable for food processing industry. We need to bring in the right kind of technology to improve competitiveness. Dr K Rosaiah inaugurating the event Dr K Rosaiah interacting with the organisers and exhibitors during his visit to the expo oodpro 2011. Pradipta K Mohapatra. Rasna (P) Ltd. Chennai.248. “Food business is about scale. The event witnessed new product launches. FoodPro 2011. soups. from the extra white flour that will revolutionise the European milling industry to the new continuous high pressure plants that will make this technology available for cold storage. Productivity and sustainability have become the prime focus areas of the food industry worldwide. USA and China. Argentina. Latest innovations in processing. pizzas & cake bases. Russia. He added. Present among the dignitaries in Parma. The next edition of Cibus Tec will be held in 2014. the entire world is watching India with an interest to explore the market.146 at 2012-03-22 05:54:31 EDT.175. Manager.” Email: mahua. Cibus Tec. together with the 133 highly specialised speakers coming from the leading food companies & educational institutions. ” C ibus Tec 2011 witnessed 700 exhibitors and over 25. Continental and Eastern Europeans appreciate ready dishes. and delegation from other countries such as India.000 visitors from the food processing industry worldwide in its latest edition. He said. and fresh sauces Global touch Several international delegations were present apart from India.” said Rossano Bozzi. from October 21-24. Mahua Roy among others. “For many years now. was R S Sodhi. who summarised the focus areas of the global dairy industry. “Efforts are being rationalised towards Technology showcase Innumerable technological innovations were presented at Cibus Tec for processing and packaging alike: from new rotary autoclave for product sterilisation that halves processing times.400 delegates from 72 countries. Parma also hosted Summilk. we have been seeking sustainable solutions to meet the new demand for dairy products. the consumption of uncommon vegetable juices is rising. Turkey. making it a truly global event. to the fresh tomato processor.146 on 2012-03-22 05:54:31 EDT. Christian Robert. from the steam peeler removing fruit and vegetable peels with no thermal Concurrent events Several concurrent conferences were hosted at the fair.in December 2011 | Modern Food Processing 67 ISIEmergingMarketsPDF in-avendusadv04 from 115.” He also explained how the entire industry is working towards reducing the carbon footprint. Chile. . International Dairy Federation (IDF). In addition. DownloadPDF. to the new energy-saving multipurpose evaporator. Director. packaging and automation were showcased to take the industry a step further towards modernisation. which keeps quality intact. changes. from the first milk carton bottle to the aseptic food packing system that eliminates all sterilising residues. and many deals have been signed. Italy. the entire dairy industry needs to come together and promote dairy products in general. especially chicken preparations. Unauthorized Distribution Prohibited. Downloaded by in-avendusadv04 from 115.Cibus Tec 2011 EVENT REPORT NEXT-GEN FOOD TECHNOLOGY SHOWCASE Cibus Tec 2011 saw the convergence of the global food processing industry in Parma. Brand 20 seminars. independent of brands.175. Fresh cut vegetable and fruit products are also witnessing a boom. Also. workshops and technical tours. Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF). Summilk hosted the global dairy roundtable on supply chain issues. Food safety is a high priority and it is the duty of all concerned to meet this demand in a conscious and sustainable way. He said. with Brazil as focus country. Besides.roy@infomedia18. “Cibus Tec 2011 dealt with the most attractive and high potential markets. ISI Emerging Markets. Managing Director. “Cibus Tec 2011 has had a new and dedicated approach for the emerging international market trends and the technological innovation updates. South Africa. underlined the commitment of the dairy supply chain all over the world. the event was highly successful. Upcoming opportunities in Europe Market trends in Europe were highlighted in order to understand the opportunities.248. International buyers and trade missions met the Italian & international exhibitors. which saw the attendance of 1. With around Snapshots from the fair increasing productivity of cattle.248. with a marked preference for those containing fibre or fruit pieces. The added sections on environmental and sustainability concerns examine applications of emerging technologies such as RFID and nanotechnology.com 68 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. The standardisation of testing methods. This book acquaints the reader with food preservation processes. machines & processes necessary for a wide range of presentations. unit operations involved in scaling up & processing. Fortification and value enhancement using nanotechnology. Downloaded by in-avendusadv04 from 115. Handbook of nutraceuticals: Scale up. green concepts in food industry & flavouring of nutraceuticals are topics of current interest that provide guidance on how to increase the quality and credibility of nutraceutical products. processing and automation The second volume of this book focusses on the scale up. Lecturer.248.700 Reviewed by: Rini Ravindran. rheological and flow properties of products like characterisation parameters are dealt with in complete detail.146 at 2012-03-22 05:54:31 EDT.146 on 2012-03-22 05:54:31 EDT.175. Since packages play a major role in grabbing consumer attention and earning brand loyalty. Hornby Building. Unauthorized Distribution Prohibited. 174. This is a good reference book for industry professionals looking for elaborate information on in-process controls to maintain universal product quality of nutraceuticals. 1st floor. Ramnarain Ruia College. Mumbai 400 001 Tel: 022-2207 4484/6631 8958. ISI Emerging Markets. Matunga Available at: Wisdom Book Distributors. shelf-life and logistical considerations.248. The latest edition provides a resource for packaging engineers and also for students pursuing courses in packaging technology. and automation in nutraceutical industry. It covers important topics like advancements in extraction methods.BOOK REVIEW Food and beverage packaging technology Editors: Richard Coles & Mark Kirwan Price: ` 10. as well as packaging materials. . Telefax: 022-2203 4058.175. Email: thadam@vsnl. food science & other packaging-related subjects. Department of Biochemistry and Food Science & Quality Control. processing. Editor: Yashwant Pathak Price: ` 8.400 The second edition of this book provides a contemporary overview of food processing/packaging technologies. DownloadPDF. it has become increasingly important to consider newer & better options for packaging materials. D N Road. and automation in nutraceutical industry under cGMP production regulations. which is one of the unusual characteristics of the plants.Tamil Nadu Tel: 044-2811 1351. Between the walls. The drying in a rotary vacuum dryer is a batch operation under vacuum. macaroni. Fax: 022-2204 1189 Email: info@irl. tapioca. Downloaded by in-avendusadv04 from 115. amount of solvent or water to be removed. The dryers are equipped with different designs of agitators depending on the material to be dried. Malik Engineers Dist Thane . like pellets. Additionally valuable organic solvents can be conveniently condensed and recovered.175. Low shear extruders or formers are used for producing various pasta products. In these processes. spaghetti. which are fully expanded immediately as they emerge from the die attached to the extruders. chemical lab and other wide ranging areas. Geneglace flake ice machine is an insulated double wall stationary cylinder mounted in vertical position. precooked flours & starches. A wide range of systems and precision built machines are offered that are suitable for smaller production as well as larger volume production.Tamil Nadu Tel: 0422-2315640. These are also used in producing modified starches from corn. potato. The ice then falls down into the storage container.175. Direct expanded snack products are produced using high shear adiabatic extruders.com 70 ISIEmergingMarketsPDF in-avendusadv04 from 115. . RTE snacks. baby-food. aqua feed (floating). etc. Drying time depends on material being dried. ISI Emerging Markets. These dryers are available in capacities ranging from 100 liters to 1. Materials of construction are stainless steel and carbon steel. simple and effective method of drying wet cake. expanded products. Leakproof reputed rotary joints/seals are used. The fry type collette extruders are specialised extruders designed for producing fried corn curls/collette. permissible jacket temperature etc. viz. baked corn curls or collette. Industrial Refrigeration Pvt Ltd Mumbai . breakfast cereals. biscuits. etc. no sharp edges.com Modern Food Processing | December 2011 Food processing machines Penguin Engineers offers food processing machines manufactured by Brambati SpA. Fax: 044-2811 2371 Email:
[email protected]. Benefits of flake ice are they are fast cooling. powder and even slurry.248. It is possible to dry heat sensitive materials at well below boiling points of water and solvents. using various food cereals.com Flake ice machines Industrial Refrigeration offers flake ice machines from Geneglace. and various pasta products. soy nuggets. These machines are used for production of various food products.co.PRODUCTS Food extruders Malik Engineers offers food extruders that are used for converting large variety of food cereals for extruding various shapes. France. like bread. hospitals. flows the low temperature R22 refrigerant. The capacity of flake ice machine ranges from small table top units of 150 kgs per day to large scale machines with capacities of 40 tons per day. All various steps undergo a weight check carried out by a management computer with a printout of the quantities measured. Fax: 0422-2315641 Mob: 09842231564 Email: penguin@vsnl. vermicelli. depending on the needs of the customers. Italy. cakes. Labour and energy costs are minimal and product losses during handling are also negligible. desired final moisture content. DownloadPDF. like macaroni. Unauthorized Distribution Prohibited. coffee. the product has excess moisture and the same is removed by passing in Dryers before the product cools down for safe packing.in Rotary vacuum dryers Double-cone rotary vacuum dryers from Alpha Process Engineers offer clean. The central rotating shaft inside the cylinder has a helicoidal reamer which removes the ice from the wall without touching it. These machines are very reliable and could be installed on board fishing vessels.000 liters.Maharashtra Tel: 0250-239 0839. confectioneries. flake ice finds its application in hotels. breakfast products. etc.146 at 2012-03-22 05:54:31 EDT. thickness of 2. Fax: 022-2883 0751 Email: info@malikengg. The online system for proportioning the raw materials to be weighed is carried out with a turbomax.1 mm and so on. These are used for producing RTE snacks. vermicelli. using specially designed die head assembly to produce pre-gelatinised or modified starch. aqua feed. Penguin Engineers Coimbatore .Maharashtra Tel: 022-2204 1185. The inner wall of this cylinder is chromium-plated. soy nuggets.146 on 2012-03-22 05:54:31 EDT. Alpha Process Engineers Chennai . Apart from fishing industry and food processing industry. etc. etc. spaghetti. com December 2011 | Modern Food Processing 71 ISIEmergingMarketsPDF in-avendusadv04 from 115. 2448 1469 Email: bioclean_sde@yahoo. ISI Emerging Markets. There are no more storage bins. They completely crush food wastes into fine particles/slurry form and can be connected to the drainage/sewage systems directly.175. These systems keep the kitchen area environmentally clean and green. odour-free. The systems eliminate foul odours problems. Unauthorized Distribution Prohibited.PRODUCTS Kitchen garbage & waste disposal systems Bioclean kitchen garbage and waste disposal systems developed by Sree Devi Enviro instantly crush and flush all kinds of biodegradable wastes directly into the drainage systems thereby avoiding unnecessary labour cost for storage.146 on 2012-03-22 05:54:31 EDT.248.Tamil Nadu Tel: 044 2451 2850.175. Water consumption is very minimal and even recycled water can be used to operate these systems. polyethylene bags and drainage clogging.248. handling and transportation. They have been approved by the Pollution Control Board and Water Supply & Drainage Board. The Bioclean systems can be installed at the pot washing area of hotel/canteen kitchens and are also space-saving. Sree Devi Enviro Pvt Ltd Chennai .146 at 2012-03-22 05:54:31 EDT. insect-free and rodent-free. DownloadPDF. The systems make factory environment totally pollution-free and eco-friendly. . hygienic. Downloaded by in-avendusadv04 from 115. DownloadPDF. which are fitted to the blades. The product contacting parts are ground.146 on 2012-03-22 05:54:31 EDT.248.175. brake lining compounds. soap. flush colours. ISI Emerging Markets. such as different kinds of doughs.175. rubber compounds. food dough. They are provided with heavy-duty gears. Shaft sealing into the stuffing boxes is provided by Teflon chevron rings/PTFE breaded gland rope to prevent leaking from blade ends. Fax: 022-2850 9193 Email: pecmarol@vsnl. buffed or smooth. Mixing trough and blades are fabricated from mild steel/various grades of stainless steel. .com 72 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. adhesives. Paresh Engineering Co Mumbai . polyester compounds. PVC coatings. Unauthorized Distribution Prohibited. stiff pastes.Maharashtra Tel: 022-2850 1794. These mixers are suitable for many applications. Downloaded by in-avendusadv04 from 115. Guards/grills and interlocking are provided for maximum safety.146 at 2012-03-22 05:54:31 EDT. etc. Blades are designed to obtain thorough mixing of high viscosity materials.248. These blades are machined on a leading edge to keep minimum equal gap between through walls and blades.PRODUCTS Sigma mixers Paresh Engineering Co offers heavy-duty sigma mixers that are designed to produce uniform mixing and kneading heavier viscosity materials. . Mob: 09849271975 Email: ablemfrs@hotmail. trouble-free operation and to minimise the breakdown time of machinery. Unauthorized Distribution Prohibited.248. such as inclined conveyors and flight elevators.Maharashtra Tel: 020-2698 9087.175. etc. both these machines are designed to grind sugar as per customers’ requirements. Different capacity machines are available and can be manufactured as per customers’ requirements. One does coarse grinding with high capacity and another fine material but cooperatively less quantity. Mob: 09823076601 Email:
[email protected] Sugar pulverisers Able Manufacturers offers fine powdering and coarse powdering machinery for sugar.146 on 2012-03-22 05:54:31 EDT. 50 kgs to 1000 kgs per hour.146 at 2012-03-22 05:54:31 EDT. They are manufactured in standard configurations as well as per custom requirement. Downloaded by in-avendusadv04 from 115. The belt for these inclined conveyor design can be both polypropylene as well as stainless steel.com Conveyor equipment Varada Engineers manufactures and offers conveyor equipments. Varada Engineers Pune . These conveyor equipments are useful for elevation of the raw material to a particular height. food ingredients with sugar. for eg. The inclined conveyor belt shall be white PVC foodgrade or PU with profile or clits for easy elevation of raw material to a particular height as per requirement. Fax: 040-2351 0373. Sugar pulverisers and impact mill. biscuit crumbs with sugar. Able Manufacturers Hyderabad .248. The rotors are dynamically balanced to give smooth. Application are in coarse grinding of sugar. wafer crumbs with sugar. ISI Emerging Markets. sugar with other food stuff. The conveyor belt shall be white PVC foodgrade or PU as per requirements. Observation conveyors are useful for conveying and inspection of raw materials. These are made with accuracy and precision with perfect selection of type of grinding elements. DownloadPDF.Andhra Pradesh Tel: 040-6597 4111.com 74 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115.175. fine grinding of sugar. The model range covers from the small or to the bigger production volumes and a wide variety of applications in both food and non-food applications such as vacuum.com December 2011 | Modern Food Processing 75 ISIEmergingMarketsPDF in-avendusadv04 from 115. Entry.Maharashtra Tel: 022-6697 1133. . modified atmosphere. Veripack also has complete tray sealing line solutions. complete MAP solutions and a wide range of applications. Veripack packaging machines can offer a remarkably reliability a common driver for all Veripack activities as certified by ISO 9000 and ISO 14000 standards.146 on 2012-03-22 05:54:31 EDT. Veripack Solutions India Pvt Ltd Pune . namely. Systems for rapid and toolfree charge of the forming moulds and sealing frame. Mob: 09967752336 Email: giorgio.175. The tray sealing models of Vision.248.175. blister and medical. DownloadPDF. ISI Emerging Markets. automatic chains washing systems and the data/video transmission via internet/intranet are available on Veripack machines.PRODUCTS Packaging solutions Veripack offers best packaging solutions. The company proposes a series of features suitable on its thermoforming machinery models.m@veripackindia. from ready meals.248. Panorama & Focus Tray Sealer are able to perform top lidding or top sealing. Freedom. Flexi and Progress. dairy. Downloaded by in-avendusadv04 from 115. obtained through the maximum respect for the environment and the quality within the process. sliced meat or sausages.146 at 2012-03-22 05:54:31 EDT. Unauthorized Distribution Prohibited. in 76 ISIEmergingMarketsPDF in-avendusadv04 from 115. position detection of objects.PRODUCTS Controlled particle size reduction units Urschel Laboratories offers Comitrol Processor model 1700 controlled particle size reduction units. which enables a broad spectrum of product processing abilities. counting of number of bottles/ packs moving on the conveyor.com Photoelectric sensors Omron Automation offers E3ZM series compact photoelectric sensors with built-in amplifier and stainless steel housing (SUS316L). slicing. dehydrated potato flakes. corn masa. milling. fruit pulp. presence/ absence of cap in the bottle. For simple applications vibration screening machines (type VTS or Vibrall) are economic alternatives (claims the company). etc. High-grade stainless steel SUS 316L and the housing design of the E3ZM series sensors with protruding optics or adjusters.175. peanut butter. 1m in diffused and 200 mm in BGS reflective mode. biscuits and cookies. 4 m in retro-reflective. Unauthorized Distribution Prohibited. pellets and granules. Fax: +1-219 462 3879 Email: info@urschel. vapour. liquefying. and simplified design for easy cleanup and maintenance.com Screening machines Allgaier Werke offers tumbler and vibration screening machines according to GMP and FDA-regulations for applications in pharmacy.248. like presence of components detection. protective screening and dedusting. provides enhanced protection against mechanical damage. granulating. DownloadPDF. The sealed enclosure deters escape of dust. and creams.175.co. ointments. The linear forming geometry of a chain die set has established a clear advantage over the rotating uniplast technology when considering filled product or softer toffees. Downloaded by in-avendusadv04 from 115.Karnataka Tel: 080-4072 6400. quieter operation and a longer dwell time for the compression cycle. A M P Rose (P) Ltd Bengaluru . The three-dimensional tumbling movement creates exceptional fine cuts for the bulk solids. horseradish and dressings. Standard operations include: comminuting. Allgaier Werke GmbH Uhingen . Fax: 080-4146 6403. Its robust simple design guarantees exceptional long life for the machine and die set. The photoelectric sensors have both prewire & connector type and NPN & PNP output models. high-pressure jet water spray cleaning applications. extruded products. Due to the zero relative motion between the die plungers and the pressure chain. die wear in this area is all but eliminated ensuring longer die life. baby food. surimi. These specialised machines are used for the treatment of valuable powders. Modular design allows the production of additional fractions through additional screening desks in one machine. Urschel Laboratories Inc Indiana .248. They have a sensing range of 15 m in thru beam. This not only ensures long senor life but reduces the risk that cut-off or broken sensor parts are processed together with the food. chicken slurries. Fax: 080-2847 3615 Email: sales@amprose. dispersing.de Modern Food Processing | December 2011 Chain die forming machines A M P Rose offers high output chain die design specifically suited to filled product where high filling ratios are required up to 35 per cent. These units accommodate all three types of reduction heads. and pureeing. various spices.omron. Fax: +49-7161-34268 Email: siebtechnik@allgaier. . Tumbler screening machines are high-performance screening machines for fractionating. ISI Emerging Markets. These sensors are suited for applications in the food Industry where hygiene and resistance to aggressive environments is the key requirements. The hygienic design includes solutions for WIP-cleaning devices and ATEX certification. The machines feature continuous operation for uninterrupted production. food and fine chemicals. The units are recommended for freeflowing dry and semi-dry product applications.146 on 2012-03-22 05:54:31 EDT. transparent bottle detection.USA Tel: +1-219 464 4811. Omron Automation Pvt Ltd Bengaluru . These can be used in various applications in food industries. The detergent resistant sensor is tested on alkaline and acidbased detergents commonly used in food industry. and liquid when the reduction unit is installed in conjunction with a collection system.146 at 2012-03-22 05:54:31 EDT.Germany Tel: +49-7161-301353. flaking. nuts. hard cheeses. fruit & vegetable pastes. The stainless steel construction ensures maximum durability and sanitation. and a variety of gels. Mob: 09980943045 Email: in_enquiry@ap. The SFB 1500 can achieve outputs up to 1500 kg/hour at rope speeds up to 120 M/min.Karnataka Tel: 080-2847 3611-14. The sensors are also suitable for high-temperature. including textured vegetable protein. The SS blanchers/cookers enhance product appearance. continuous fines removal system.248.146 at 2012-03-22 05:54:31 EDT. nubbins and in reduction of free starch. Unauthorized Distribution Prohibited.146 on 2012-03-22 05:54:31 EDT. These machines consist of peelers. choice of heating method. fryers. . The flavour applicators have lump breaker in the hopper and have variable feed rates.com December 2011 | Modern Food Processing 79 ISIEmergingMarketsPDF in-avendusadv04 from 115. custom-made solution. ISI Emerging Markets. DownloadPDF. The abrasive coated continuous abrasive peelers and batch-type peelers for continuous operations come with variables speed rollers and consume less water. adjustable frying time. Flavour drum is available in different profile as per product demand. blanchers/cookers. slice washers. Fryers are available for all types of snacks and are stainless steel constructed. Downloaded by in-avendusadv04 from 115. etc. Features include: low oil hold-up.248. flavour applicators and flavour drums.PRODUCTS Potato processing & frying machines Flavorite PPM Technologies offers potato processing and frying machine that are available in capacities ranging from 100 kg/hr to 1000 kg/hr.175. Flavorite PPM Technologies Pvt Ltd Indore .175. These give uniform application flavour.Madhya Pradesh Tel: 0731-2575258 Fax: 0731-4040953 Email: ales@flavoritefoods. Slice washers facilitate removal of slivers. faster oil turnover rates. 146 on 2012-03-22 05:54:31 EDT. guards/grills & limit switches provided for maximum operator safety. The ribbons are so arranged that when rotated these reach each and every corner of the trough and impart radial and linear motion to the whole of the materials to be mixed.175.248. DownloadPDF. These ribbon blenders are available in the customary U-shaped trough with a variety of agitator arrangements. and blenders are ground and buffed for smooth & clean working.175. The deck precleaner machines are used for separating over size.Haryana Tel: 0129-4060039. grain. maize. leaves and cobs. gland packing provided with Teflon bush & PTFE braded gland. The pre-cleaner machines are equipped with feeders that are driven by independent gear motors.Maharashtra Tel: 022-2850 1794. pieces of wood. legumes and fine seeds.146 at 2012-03-22 05:54:31 EDT. Fax: 0129-223 0039 Email: sifter@ndb. They are also offered in sanitary design as well as heavyduty versions utilising heavier walls and oversized shafts and bearings for especially dense materials. Downloaded by in-avendusadv04 from 115. resulting in quick and fast homogenising of the products.248.PRODUCTS Ribbon blenders Paresh Engineering Co offers ribbon blenders that are suited for solids blending where the material is less than free flowing. string. under size and light impurities from the feed.vsnl. such as straw particles. paper. The company’s drum-sieve machines that are pre-cleaner machines used to separate coarse impurities. Sifter International Faridabad . Paresh Engineering Co Mumbai .net. triple mixing action for fast & efficient blending. and from the centre of the trough to the sides. These are available with two-aspiration systems: one for feeding materials and the other for cleaned materials. Features include: blades designed to suit specified product characteristics. gland can be replaced without dismantling drive assembly. Blowers are provided on the top of machines. Fine dust and light impurities are separated out before putting the materials in the first sieve with the help of aspiration system.com Three-deck pre-cleaners Sifter International offers three-deck pre-cleaners that are suitable for cleaning of cereals. ISI Emerging Markets. etc. Unauthorized Distribution Prohibited.in 80 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. At the same time material is moved from the side of the trough to the centre. Fax: 022-2850 9193 Email: pecmarol@vsnl. . The process modules are available in various models. GMD-5. etc. The nylon bristle rollers rotate on their own axis and help in scrubbing the fruits clean. drum rotating arrangement with motor & gearbox. 100. Fax: 020-2712 7104. DownloadPDF.248. with capacity of 20. fruit juice.175. 1000. Goma Engineering Pvt Ltd Thane . stainless steel pump. Mob: 09903872341 Email: suanscientific_call@yahoo. Mob: 09822499586 Email:
[email protected]. 500.Maharashtra Tel: 022-2173 1801. 300.248.PRODUCTS Process modules Skid-mounted process modules manufactured by Goma Engineering consist of: highpressure homogeniser. Applications are in flavoured milk. collection tanks. fruit pulps.Maharashtra Tel: 020-2712 9610. The range includes: holding tanks (round/conical). and fittings: waterjet spray system. easy installation. vegetables. and 3000 LPM respectively. Suan Scientif ic Instruments & Equipments Kolkata . inline filter/interconnecting pipeline. GMD-10.com 82 Modern Food Processing | December 2011 ISIEmergingMarketsPDF in-avendusadv04 from 115. factory tested.com Rotary vegetable washers Suan Scientific Instruments & Equipments offers a wide arrange of fruits and vegetable washers that are made using superior quality metal grade. float balance tank. space saving. etc. ice-cream. LAB.175.146 at 2012-03-22 05:54:31 EDT. etc. . Unauthorized Distribution Prohibited. supporting stand: mild steel angle/channel frame. balance tanks. and GMD-30. GMD-20. Shiva Engineers Pune . Fax: 022-2173 1803 Email: goma@vsnl. Salient features include: ready to start. etc. Tanks are also custom-designed. These vegetable washers have good cleaning as well as washing action with their two separate pumps that helps in spraying with force.146 on 2012-03-22 05:54:31 EDT. ISI Emerging Markets. blending tanks. The range includes tanks in different shapes and capacities. Fax: 033-2521 3743.West Bengal Tel: 033-2534 2047. soya milk. etc. remote control panel. lab process. compact design. beverage. pasteuriser (PHE/ tubular). 2000. juices. mixing tanks. GMD-1. Downloaded by in-avendusadv04 from 115. viz. GMD-3.in Storage tanks Shiva Engineers manufactures a variety of storage tanks that are used for storing fruits. Some of the technical specifications include: materials of construction: SS-304. PRODUCTS Semi-automatic weighfeeders Sensograph Packaging offers semiautomatic weighfeeders that are provided with load cell based 32-bit advanced controller. vermicelli. Since the controller uses pneumatic control system and not magnetic. its operation is noise-free.146 on 2012-03-22 05:54:31 EDT. Fax: 022-2767 1931.Maharashtra Tel: 022-4142 0002. etc. HMIs compatible with all Indian regional languages. These machines are ideally suited for products. grocery items. twin head and multi head versions.175. candies. pulses. wafers.248.248. Sensograph Packaging Technology Pvt Ltd Mumbai . Unauthorized Distribution Prohibited. The feeder is available in single head. ISI Emerging Markets. tea powder. The controller has user-friendly operator interface where one can set different weights as per different batches and even different products. The semi-automatic weighfeeders are equipped with smart controller. like farsan.146 at 2012-03-22 05:54:31 EDT. 200 mm x 100 mm display. Downloaded by in-avendusadv04 from 115.175. DownloadPDF. Manual sealer can be used to seal ready bags. etc. dry fruits. Mob: 09920232025 Email:
[email protected] December 2011 | Modern Food Processing 83 ISIEmergingMarketsPDF in-avendusadv04 from 115. . meat. Apex Shears Pvt Ltd Mumbai . Fax: 022-2373 7707 Email:
[email protected] Tel: 079-2584 1814. 3-hole industrial razor blades as well as custom/ OEM blades as per users’ requirements for all machines and cutting applications. Tees. carbon steels and/or alloy steels suitably selected for the application. pharmaceutical and biotechnology. clamps in sanitary configuration.248. including food grade stainless steels.248. filled flat pouch. valves & fittings and other flow components to cater to dairy.175. DownloadPDF. Fax: 079-2584 1408. Fax: 02692-234397 Email: idmc@idmc. Thickness of dispensing unit is 70 GSM paper to 10 mm thickness size (but should be flat). potato chip slicing blades. ISI Emerging Markets. In any case.coop Dispensing machines Jacsons Engineers offers dispensing machines that are mostly used for dispensing. paper bags. The company also has a range of piping components. it does not represent the views of Modern Food Processing Modern Food Processing | December 2011 84 ISIEmergingMarketsPDF in-avendusadv04 from 115. etc. unions. These blades are made from a variety of steels. etc.Maharashtra Tel: 022-2379 1409. bends. food. . carton poly bags. Range of product is minimum 50 mm x 70 mm and maximum 210 mm x 350 mm. paper. valves.PRODUCTS Knives & blades Apex Shears offers food processing knives and blades that include vegetable. Mob: 9426518809 Email:
[email protected] The information published in this section is as per the details furnished by the respective manufacturer/ distributor. IDMC Ltd Vitthal Udyognagar .146 at 2012-03-22 05:54:31 EDT.175. The machines’ speed ranges fron 0 to 400 per/min. Also manufactured are all types of perforation and packaging knives. poultry. chapatti circular slicing blades. bread slicing knives. Downloaded by in-avendusadv04 from 115. brewery & beverages industries. VFFS machine knives. Unauthorized Distribution Prohibited.146 on 2012-03-22 05:54:31 EDT. counting of empty pouch.com Flow components IDMC offers a comprehensive range of stainless steel pumps. Jacsons Engineers Ahmedabad .Gujarat Tel: 02692-236375. meat/ fish processing bandsaw blades. like pipes. ................................................ 79 Drawer magnets ........... 19 Acoustic enclosures .. No..................................FIC Swivels..... 75 Motion controls ............... Sl. 84 Flake ice machines .................................... 17 Level controllers...................................................................................................................... 75 Single-stage vacuum pumps..............................FIC Proximity sensors ............ 51 Spray fabrication .......................................................................................... 71 Hydraulic/pneumatic lifters .................................... 3 Forced convection unit air coolers .............. 80 Rice milling equipments ................ Downloaded by in-avendusadv04 from 115...............................................................BC Coldroom evaporating units ... 4 Animal feed technology ...........................................Front Inside Cover December 2011 | Modern Food Processing 85 ISIEmergingMarketsPDF in-avendusadv04 from 115................................. 84 Programmable logic controllers .. 15 Vacuum booster pumps ..................................................BC Automatic scrubber dryers ................ 85 Overhead stirrers ........................................................... 15 Exhausters ................................................................................................................................................................................................................................................................................................ 75 Panel air-conditioners . 19 Solid-liquid mixers...... 33 Tri lobe roots blowers ....... 29...................BC Roots blowers.......................... 71 Kitchen garbage & waste disposal systems.............................FIC Motors ..................................................................................................... No...BC Oil/coolant coolers ........................................................................... 15 Colour masterbatches.............................. 37 High-pressure homogenisers .................. 71 Dust control doors ................... 29 Ammonia liquid chillers ........ 80 Two-stage vacuum pumps ............................................................................................ 72 Vision sensors ............ 53 Conveyor equipment...... 13....... 71 Thermoform-fill-seal machine...............................................................................................................................................................LIST OF PRODUCTS Sl....................................................................... 17 Laboratory software . 75 Slip-ring crane-duty motors ............................................................................................................................. ISI Emerging Markets...... 76 Extruded polystone .............................FIC Loading arms ............. 6 Neck sleeving machines ............................................................................................................................................. 80........ 71 Industrial automation....................................... 83 Shakers ............ 75..................... 37 Single-stage monoblock vacuum pumps..................FIC Programmable terminals ................ 17 Special refrigeration equipment ................. 83 Inline dispersers ......... DownloadPDF................................................................................................... 8 Chocolate/cocoa ..........FIC Industrial cooling systems .......... 19 Multi-axis motion controllers .....................BC Flow components ........................................................................... 19 Flange mounting motors .............................. No.............................. 82 Masterbatches ............................. 37 Axial flow fans ................................................................. 29 Water/steam miming battery CIP systems ................ BIC DC motors ............................ No..................... 31 Dispensing machines .................... 83 Counters & power supplies ........................................... 81 Agitators ............................ 19 Flexible transparent PVC strip doors ........................................ 82 Magnetic stirrers .................................................... 51 Spray nozzles & accessories ...................................................... 71 Industrial pumps ...................... 82 Process tanks .........................................................BC Grill magnets ..................... 79 High-pressure cleaners................FIC Pumps ......... 17 Carpet cleaning machines ........................... 70 Food processing systems .. 37 Vacuum pumps ................................................................................. 74............. 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 Product Pg...................................................................175.................... 71 Batch dispersers.................................................................. 71 Sigma mixers.... 71 Storage tanks...................................... 49 Measuring & monitoring relays................... 83 Indirect air heaters................ 79 Industrial ovens ............... AC motors .......................... 79 Food extruders .............................. 4 Butterfly valves ........................................................ 75 Online b2b marketplace................................................................................ 75 Dry vane pumps ............... 17 Blowers............................................................. 79 Nozzles............................................................................................ 17 Hot water generators ............................ 70 Rotary vegetable washers ......... 65 Magnetic equipment .............................. 81 Duel fuel burners .............................................................BC Gyratory screens......................... 17 Heat-resistant doors.............................................................................FIC Thermal processes ............................. 15 Gas conditioning & fire protection ............................ 84 Dispersers ....................................................... 82 Vision sensors & industrial ID readers ... 51 Twin lobe roots blowers ............ 63 Hopper magnets ........................................................................................................................ 74 Conveyor systems............................................................................................... 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 Product Pg.................................................................................................. 19 Dehumidifiers ................................................................................................... 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 Product Pg. 82 Receptacles .......................................................................................... 57 Controlled particle size reduction units.............. 71 Oil milling machines ............... 63 Single-disc machines......................................... Unauthorized Distribution Prohibited.............................BC Fastback revolution seasoning systems .......................... 80 BC ......................................BC Thermic fluid heaters................................................................Back Inside Cover................................................ 74 Exhibitions ................................. 15 Air purifiers................................................................... 82 Vibration motors ................. 82 Grinding & dispersion........................................................... 4 Rapid food pesting kits ...............FIC Tray dryers .......... 69......................... 4 Refrigeration ..................................................................................................................FIC Pilot plants ............................ 73 Rare earth tubes .... 74 Metal detectors & separators ............................. 83 Extruded products.......... 51 Geared motors ......................... 81 Ventilators ................................................................................FIC Dairy & food processing equipments ............................................................................................................................. 71 Chain die forming machines .............................248......... 84 Fluid bed dryers ................... 63 Natural herbal sweeteners .............. 72 Industrial doors .................... 4 Calorimeters............................... 15 Confectionery machines.... 71 Tray-sealer panorama .......... 4 Dairy plants........................................................................................................... 84 Laboratory reactors ............. 82 Sugar herbs .....................................................................FIC Vision software ...................................... 82 Encoders ................. 35........................ 80 Timers . 81 Vacuum cleaners ...................... 75 Rotary evaporators ................ 33 Thermostats & vacuum dryers/mixers .......................... ................................. 15 Infra ray dryers ........................................................ 17 Monoblock high-vacuum pumps ............................................................... Sl......................... 72 Washing sinks .............. 72 Silent operation .................................................................... 51 Steam boilers........................FIC Kamlok & drylok couplings ........................................................... 82 Dry vacuum pumps ........... 74 Sweepers............. 80 Universal type unit air coolers .......... 82 Hot plates .......................................................................175......................................................................... 4 Pneumatic valves ..................................................................................BC Cleaning section equipment ................................................................. 75 Dairy machinery.................................................... 83 Water chillers ................................146 on 2012-03-22 05:54:31 EDT.............................................. 71 Magelis stu HMI panels .FIC Ribbon blenders ...........................................................BC Plate heat exchangers ...................................... 71 Tanks & silos .................................................. 4 Product handling equipment ...................................... 17 Three-deck pre-cleaners ...........................................................FIC Screening machines........................................ 72 Vision systems................... 75 Vacuum systems ...................... 76 Conveyers belts ................................................................................................ 75........................ BIC ........................................BC Brine chillers ....................... 75 Rotary vacuum dryers ....................... 71 Refrigerant pumps ..................................................... 70 Flameproof motors.............................. 82 Heating baths .................................. No..................................................... 4 Security systems ......... 72 Water purifiers ..... 61 Industrial chilling equipments .. 17 Sight flow meters ............ 76 Evaporating units .................. 79 Flour milling machines ....... 71 Kneading machines ....................................... 17 Plastic pellets............................................................... 17 Magnetic traps .......... 17 High-speed servo drives.................... 81 Roots vacuum pumps...Back Cover.............. 83 Water-ring vacuum pumps .....BC Photoelectric sensors . 71 Industrial type unit air coolers ....... 83 Process modules ....................... 74 Brake motors.............................................248....... 4 RFID....... FIC ..................................... 17 Knives & blades ................. 51 Spray controls ............... 82 Safety doors .. 19 Brewing ............................................. 17 Inverter/variable frequency drives ..... 49 Colour sorting machines ........................................................................ 72 Bulk milk coolers ........BC Compressors......... 76 Screw compressors ................................................................ 19 Grain handling systems .. 79 Safety light curtains .......FIC Mechanical vacuum boosters ............................................................. 70 Food processing machines ... 84 Conveyors ....................................146 at 2012-03-22 05:54:31 EDT..... 37 Centrifugal air blowers ........ 76 Chocolate machines . 6 Sugar pulverisers ............................................................................... 74 Turnkey systems ..................... 4 Plug valves............................................................................................................................... 71 Foil sealing machines ...... 72 Oil-seal high-vacuum pumps............ 79 Powder filling lines ..... 81 PVC strip doors ................................................................................................ 72 Spray analysis .......................................................................................................................... 55 Mills .............................................................. 80............................................................................. 17 Doors ........................................................ 37 Switching relays ................... 17 Packaging solutions ............................................. 82 Semi-automatic weighfeeders ............................. 72 Pasta .................. 4 Temperature controllers ...................... 79 Electromagnetic feeders ............................................................FIC EngineeringExpo exhibitions...................... 17 Air coolers ...................................................................................................... 76 Photoelectric sensors ........ 82 Magnetic plates ............ 43 Industrial control & sensing devices..................................................................................... 79 Rail tankers ....................................................................... No............................... 29 Self-adhesive tapes ...................... 17 Rotary pumps ................. 4 Potato processing & frying machines . com W: www.indiamart.netzschindia.com 83 Alok Masterbatches Ltd T: +91-11-41612244 E:
[email protected] W: www.com 49 IDMC Limited T: +91-2692-225399 E:
[email protected] W: www.com W: www.com W: www.jayinst.sspindia.heatandcontrol.com 61 Spraying Systems (India) Pvt Ltd T: +91-80-39853200 / 01 E:
[email protected] 3 Plast World T: +91-9376128372 E:
[email protected] 6 V S International T: +91 129 2254165 E:
[email protected] W: www.M.bryair.com W: www.schneider-electric. FIC .com 84 P P I Pumps Pvt Ltd T: +91-79-25832273 E:
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