MINOR PROJECT REPORTOn Maruti Suzuki Swift vs. Hyundai i20 Department of Business Administration Maharaja Surajmal Institute Submitted By: Aradhya Darshan BBA (General) 2ndShift Semester III Roll. No: 05621201709 Submitted To: Mrs. Vijeta 1 2 -CERTIFICATE- This is to certify that the project work titled Maruti Swift vs. Hyundai i20 is a bonafide project carried out by Aradhya Darshan, BBA (General) student, Maharaja Surajmal Institute (GGSIPU) in Delhi for the fulfillment of requirements of the BBA Program and the project work has not formed the basis for the award previously for any degree, diploma or any other similarities. Date: Signature: (Project Guide) 3 4 . I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance.-ACKNOWLEDGEMENT- The research on ‘Comparative Study between Maruti Swift and Hyundai i20 and has been given to me as part of the curriculum in Bachelors in Business Administration (General) I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project. assistance and knowledge I have received from them towards fruitful and timely completion of this work. 5 . analysts and students for further studies. I have completed this study under the guidance and supervision of Prof. 6 . 1 CHAPTER NAME Introduction 1.1 .5 .Timeline of Generations 1.2 – Research Methodology 1. Chapter No.4 .SWOT Analysis Analysis and Interpretation Conclusions and Suggestions Bibliography Questionnaire Chapter No.4 7 .-Table of Contents- CHAPTER NO.Marketing Strategies 1.3 – Limitations Chapter No.Car’s Profile 1.1 – Objectives 1.6 .3 . 2 Corporate Overview 1. 3 Chapter No.Producer’s Profile 1.2 .History and Statistics 1. 8 . Chapter No. 1 INTRODUCTION 9 . performance analysis and consumer perception regarding these cars alongwith factors which influence their choice.-INTRODUCTION- This project is an attempt to give a comparision between Maruti Suzuki Swift and Hyundai i20. It focuses on the following:- 10 . It aims to know the marketing strategies. Timeline of Generations. Producer’s Profile. In 2nd Chapter you will find an overview of the History. 2. 5. Profile of Cars. Research Metholodgy and Limitations of the study.1. In 4th Chapter you will find Conclusion and Recommendations on the Project. 3. you will find the various sources I referred for gathering information. 11 . 4. Key Persons. In 1st Chapter you will find the Objectives. In the end. Marketing Strategies and SWOT Analysis of all the 3 companies. In 3rd Chapter you will find Analysis and Interpretations on the Project Report. 5. To know the performance of Swift and i20 respectively. To know the perception of customers regarding these cars. 12 . To determine customers satisfaction regarding cars. 4. To determine the factors the choice of customers regarding cars. 2. 3.-OUR OBJECTIVES- 1. To know the market share of Maruti Suzuki and Hyundai. That was the reason that at most care was taken while defining various parameters of the problem. DATA SOURCE Research included gathering both Primary and Secondary data. Primary Data was crucial to know various customers and past consumer views about cars and to calculate the market share of this brand in regards to other brands. Primary data is the firsthand data. objectives were selected and the set on the base of these objectives. Choose for investigation. A questionnaire was designed major emphasis of which was gathering of new ideas or insight so as to determine and bind out solution to the problems. research process is to define the problem. which are selected a fresh and thus happen to be original in character. After giving through brain storming session. because a problem well-defined is half solved. 13 .-RESEARCH METHOLODGY- It is a well known fact that the most important step in marketing. DATA COMPLETION AND ANALYSIS After the data has been collected. SCOPE My project was based on the Comparative Study of Swift vs. SAMPLING UNIT It gives the target population that will be sampled. i20 and data was taken in Faridabad and New Delhi only. These were 16 respondents.Secondary data are those which has been collected by some one else and which already have been passed through statistical process. magazines and companies web sites. Target population is well identified and various methods like personal interviews and telephone interviews are employed. it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. This research was carried in Faridabad and New Delhi. newspaper. Secondary data has been taken from internet. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. 14 . but generally. The sample was collected using connivance-sampling techniques. an average middle class family was required for the study.-LIMITATIONS OF RESEARCH STUDY- 1. As such result it may not give an exact representation of the population. The views of the people are biased therefore it doesn’t reflect true picture. 15 . 5. I had only found the upper-middle class family to fill up the questionnaire. it is also very small which represent my research on consumer behavior. Research work was carried out in Faridabad and New Delhi only the finding may not be applicable to the other parts of the country because of social and cultural differences. 3. Shortage of time is also reason for incomprehensiveness. 2. 4. Chapter No. 2 16 . CORPORATE OVERVIEW -HISTORY OF MARUTI SUZUKI SWIFT- 17 . The 1. The diesel engine is endowed with 5 step multi injection common rail system that offers better fuel combustion and hereby gives good performance and makes the car economical to run. Suzuki has launched Swift as a joint venture with Maruti and the car is known as Maruti Swift.6 kmpl on the highways.2L K-series engine. Statistics: BODY TYPE 18 .4 kmpl in the city roads and 18. The petrol version of Maruti Swift is powered by 1. In the Indian auto market Swift is available with seven variants four with petrol and three with diesel engine option. This compact diesel engine is incredibly fuel efficient and offers a mileage of 16.9 kmpl in the city roads and 19. However. K-series petrol engine present in Maruti Swift is highly fuel efficient with the availability of 16 Valve light weight DOHC engine that reduces friction and improves durability and fuel economy to the best in town. The 1.3L diesel engine is packed with turbocharger and intercooler combination that offers efficient combustion and clear emissions.In India. This gearbox is cable type gearshift which is of great help at the time of shifting of gear. DDiS engine with a displacement of 1248cc.1 kmpl on the highways.2L. Maruti Swift is endowed with 5 Speed Manual Transmission Gearbox. Maruti Swift’s powerful engine with the emission of BS IV and is very fuel efficient and a very good performer that offers an impressive mileage of 14.3L. the diesel version of Maruti Swift is packed with 1. 5mm 10.480mm 170mm 4.690mm 1. power assisted Ventilated discs Drums MacPherson strut and coil spring Torsion beam and coil spring 165/80 R14 / 185/70 R14 (tubeless) 19 .914 0.530mm 2.Body Type Number of Doors ENGINE Capacity Number of Cylinders Number of Valves Bore x Stroke Compression Ratio Maximum Power Maximum Torque Fuel Distribution Emissions TRANSMISSION Type Hatchback 5 1197cc 4 16 73.904 1.7 metres 232 litres (with seatback raised) 368 litres (with seatback folded) Ground Clearance Minimum Turning radius Luggage Capacity CHASSIS Steering Brakes Suspension TYRES Front Rear Front Rear Rack and pinion. one reverse 1st 3.760mm 1.757 3.000rpm 113Nm @ 4.272 Gear Ratios 2nd 3rd DIMENSIONS Overall Length Overall Width Overall Height Wheelbase Track Front Rear 3.470mm 1.500rpm Multipoint injection BS IV Five-speed manual.545 1.280 4th 5th Reverse 0.0mm x 71. with synchromesh in all gears.1:1 85ps @ 6.390mm 1. The Generation IV Swift has received a four stars out of five rating in the EuroNCAP crash tests. and a 1. The British Autocar magazine gave the new Swift a favourable 4/5 stars in road test.3 L DDiS engine supplied by Fiat. The design of the new Swift was previewed on the Concept S and Concept S2 concept cars at auto shows. 91 hp)) and 1. only the 5-door body is available and four-wheel drive is an option for the 1.3 and 1.5 (102 PS (75 kW. Japan. Available with 1. with Suzuki redesigning the vehicle as less of a "low price alternative" subcompact and more of a "sporty" subcompact.3 L petrol is also available with an automated manual gearbox or with four-wheel drive. The Swift's design and driving characteristics focused on the European market with its chassis refined through a road-testing program across Europe.3 L or 1.5 L petrol engine.2 L CVT transmission version also available in only front wheel drive version.415 kgs 43 litres The Generation V Swift debuted at the Paris Auto Salon in September 2004. the Swift was launched in 3. India.010 kgs [ZXi] 1.000 kgs [VXi] / 1.or 5-door hatchback form. judging it a "thoroughly impressive all-rounder". in the years leading up to its launch. with 1. 2009 Indian Suzuki Swift Indian Engineers were called to Japan to help Suzuki design this generation of Swift. 1. 101 hp)) L petrol engines.5 L petrol engines. In Europe. In Japan. produced in Hungary.WEIGHTS Kerb Weight Gross Vehicle Weight FUEL TANK CAPACITY 980 kgs [LXi] / 1. The 1. 20 . This generation of the Swift marked a significant departure with the previous Cultus-based models. Pakistan and by Chang'an in China.3 (92 PS (68 kW. the new Swift is Suzuki's new "global car". Currently. Strategies Product The Maruti Suzuki Swift is fully loaded and comes with a warranty of upto 3 years. At present. built with Japanese quality and precision." Arvind Saxena.-MARKETING STRATEGIES- Objectives The main objective of Maruti Suzuki Swift is to conquer the market of hatchback car segments. and is currently the best selling Car of its segment in India. chief general manager. and since then no car of its competitors has been able to tackle Swift’s sales. it can also be extended upto 5 years maximum.50. Swift has received rave reviews internationally for its path breaking looks and styling and superior safety features. "Over 85 per cent of the car has been indigenized. It has become one of the top 20 best-selling models in Japan since its launch there in November 2004. Maruti Suzuki aimed to make Swift the leader of top quality hatchback cars." he added. value added hatchback model for above target market used. Also a higher model. being launched across the globe. India’s largest automobile manufacturer is now 21 . MSL said. The MS Swift’s share is more than 15% in the market. convenient. The marketing strategy will be focused on promoting the car as the best hatchback car model for the next generation.00. Positioning Using product differentiation. According to industry estimates. The car has an universal appeal. A sizeable number of cars have been manufactured at Maruti plant in Gurgaon and deliveries will commenced by the first week of June 2005. Launched in 2005. After launching cars for the masses since so many years. Maruti Suzuki Swift will be placed as the most comfortable.000 units per annum and the company manufacturers around 6. Target Markets Swift targets the domestic market first and it will not face any capacity constraint here. utilizing Indian engineering capability. MSL has an installed capacity of 3. which has completed its run. However. Swift is based on the latest European design and styling. Price: Maruti is expected to take Hyundai heads on with the pricing of their upcoming Maruti Suzuki Swift car.000 Swifts are expected to be sold in India in the first year.000 vehicles per annum on a two-shift basis. sales. as a replacement for Maruti Esteem. the company officials did not divulge the exact number of Swift cars to be manufactured in India. Maruti Swift DZire has been introduced in 2010. around 50. 22 . There is another advantage in doing so considering in the capital city of Delhi NCR road tax on the sub 4 lakh priced cars is comparatively lower at 2%. Distribution • The Stockist will represent 4 to 5 districts in a State.5 lakh. Both the companies are known for their value based offerings and Maruti with their extensive service network and brand reputation for making reliable cars should get the customer’s nod over their competition. • The booking agents will be individuals working on freelance basis. To attract market attention & encourage purchasing. Research about media consumption. 4 lakh. they would quite likely force the competition to rethink their strategy. retain & motivate channel partners for a push strategy. we will use trade sales promotions and personal selling to channel partner.targeting the premium segment with their latest model from the Suzuki’s stable. The agency will also co-ordinate public relation efforts to build Maruti Suzuki brand & support the differentiation message. • The Dealer will represent a district or main City. pattern will help our advertising agency to choose appropriate media and timing to reach prospects before & during the product introduction. However. the company is said to be studying the prospects of launching the base model at the 4-lakh price tag. • The Sub-Dealer shall represent a particular area or taluka. Delhi NCR is one of the major targeted markets and it might get the benefit of this policy. we will offer a limited time. Cars at a price higher than 4 lakh have to pay a 4% road tax. To attract. The analysts predict thepricing of this premium hatchback to start from Rs. advertising will appeared on a pulsing basis to maintain brand awareness and communicate various differentiation messages. The official pricing however is still not out. 4. which is priced at a much higher tag of Rs. registration & insurance. This price range would practically rip apart Hyundai’s offering in i20. Thereafter. And if they indeed do take the chance of pricing Suzuki Swift at a considerable lower price than Hyundai Getz. Marketing Communications By integrating all messages in all media we will reinforce the brand name & main points of product differentiation. Delhi Tel.: 011 4678000 Joint Venture Contact No. Nelson Mandela Road. Produced and Distributed over several countries like Australia. Shinzo Nakanishi 2000 Light Motor Vehicle (4 Wheeler) Maruti Suzuki India Ltd. India.110070 Vasant Kunj.-CAR PROFILE- Chairman Year of Establishment Sector Business Group Presence Mr.co. Pakistan and Japan etc. Email ID: Official Website: Maruti and Suzuki Ltd.marutiswift. No.com 23 . Maruti Suzuki Limited 1. 1800 1800 180 contact@maruti. Manufacturing Unit in India Head Office in India Manesar. Germany. New Delhi .in www. India. India Mr. Shinzo Nakanishi.com 24 . NSE MARUTI) Automotive 1981 (as Maruti Udyog Limited) Delhi.8 billion (2009) 6.-PRODUCER’S PROFILE- Maruti Suzuki India Limited Type Industry Founded Headquarters Key people Products Revenue Employees Parent Website Public (BSE MARUTI.903 [1] Suzuki Motor Corporation MarutiSuzuki. Managing Director and CEO Automobiles US$4. SX4 (Launched 2007) 9. Swift DZire (Launched 2008) 10. Eeco (Launched 2010) 25 . Grand Vitara (Launched 2007) 8.Other Car Models produced by Maruti Suzuki: 1. Omni (Launched 1984) 3. Ritz (Launched 2009) 12. A-star (Launched 2008) 11. Gypsy (Launched 1985) 4. WagonR (Launched 2002) 5. Estilo (Launched 2009) 7. 800 (Launched 1983) 2. Alto (Launched 2000) 6. the M family. The vehicle is 26 Maruti Swift in Production . and the standard transmission was the usual five-speed manual.-TIMELINE OF GENERATIONS- First generation (2000–2004) The first generation Swift was introduced in 2000 as a replacement for the Suzuki Cultus. the Suzuki Ignis name was widely used. powered by a new generation of Suzuki straight-four gasoline engines. Outside of Japan.3 to 1.5 L. with an optional four-speed automatic gearbox. Displacement ranged from 1. The Ignis was originally manufactured as a fivedoor hatchback. was introduced in 2003.5 L as the regular Ignis. [3] 27 . Also in Europe. the car was also sold as the Subaru Justy (4WD only) from 2003. General Motors introduced the Chevrolet Cruze—a crossover SUV based on the Swift. A shorter three-door version.9 in) in length. Europe was the only market to receive the updated car as a Suzuki. but with power increased. with Suzuki redesigning the vehicle as less of a "low price alternative" subcompact and more of a "sporty" subcompact. although extended by roughly 150 millimetres (5. In 2001. to improve interior room and luggage space. The Ignis Sport used the same 1. due to an agreement with Subaru. This version was manufactured by Suzuki's Hungarian Magyar Suzuki plant specifically for the European market. The Swift/Ignis Sport went out of production in 2005.[2] The Swift's design and driving characteristics focused on the European market with its chassis refined through a road-testing program across Europe. named Swift Sport in Japan and Ignis Sport in Europe. The Cruze was restyled. as happened previously with the previous generation Cultus-based Swift. although the 4WD/auto combination was limited to the Japanese and Australian markets. adopting a crossover look between a tall hatchback and a sport utility vehicle. This generation of the Swift marked a significant departure with the previous Cultus-based models. only as a Chevrolet. The "Chevrolet Cruze" commercial designation was used in most of south Asia. The Cruze-based update was never sold in Japan as a Suzuki. while in Australia the car was sold by as the Holden Cruze from 2002 to 2006.available with either front or four-wheel drive. with redesigned bumpers. Suzuki in Europe introduced the Cruze as an update of the Ignis in 2003. Second generation (2004–present) The second generation Swift debuted at the Paris Auto Salon in September 2004. retaining the original car's basic dimensions and power plants. and the three-door body was dropped. 101 hp)) L petrol engines. with 1.[4] It also was awarded 2006Semperit Irish Car of the Year in Ireland. The design of the new Swift was previewed on the Concept S and Concept S2 concept cars at auto shows.3 and 1.or 5-door hatchback form. In 28 . the Gen IV Swift has been consistently in Top 3 for more than 2 years and was the car with the highest sales figures in 2006. The British Autocar magazine gave the new Swift a favorable 4/5 stars in road test.3 L or 1. In Japan.3 (92 PS (68 kW. 1. In Europe. judging it a "thoroughly impressive all-rounder".5 L petrol engines. India. and a 1. the Swift has recorded above forecast sales in most markets. 91 hp)) and 1. Pakistan and by Chang'an in China. in the years leading up to its launch. the new Swift is Suzuki's new "global car".2 L CVT transmission version also available in only front wheel drive version. Maruti's team of 25 engineers who went to Japan to co-develop the Swift Since its global launch in 2005.3 L petrol is also available with an automated manual gearbox or with four-wheel drive. sales figures have been twice the forecast and in many European markets the model has been a runaway success. the Swift was launched in 3.3 L DDiS engine supplied by Fiat. which was kicked off with a marketing campaign fronted by the footballer Cristiano Ronaldo in many European countries.5 (102 PS (75 kW. The 1. Japan. In Japan.5 L petrol engine. only the 5-door body is available and four-wheel drive is an option for the 1.Available with 1. In Denmark. produced in Hungary. The second generation Swift has received four stars out of five rating in the Euro NCAP crash tests. market in 2010 to replace the Suzuki Reno Third generation (planned for 2011) A look of new Maruti Suzuki Swift awaiting its launch in 2011. Experience in Indian market 29 . Volkswagen Polo. It is planned to be launched in India by the first phase of 2011. The diesel variant can be sourced from Fiat which will be the 1.3L Multijet diesel engine.2L engine that powers current model and Maruti Ritz. and is going through various tests. The new Swift has been codenamed as YP8 which is being developed to compete in the Indian market with new entrants like Chevrolet Beat. Ford Figo.S. he changes on the exterior are quite subtle with no major changes reflecting from the spy shots. an increased wheelbase promises more space in the interiors. Established brand in Indian market. This model is better than the older one is various prospects. Nissan Micra and the upcoming Toyota Etios Liva and Honda Brio. -SWOT ANALYSISStrengths Brand Image Reliable and cheap. The Swift will be reintroduced to the U. However. according to disclosed details right now. The new Maruti Suzuki Swift looks to be powered by the latest K12 1. rapid sales of the new Swift model contributed to the 64% rise in Q1 profits for Maruti Suzuki. Interiors are under cover and customers can keep guessing until the official pictures are revealed. A new model for Maruti Suzuki Swift is under development in India. Great service and nationwide penetration.India. First major player.Very old player in Indian market. politics. Established distribution & after sales networks Weaknesses Diseconomies to scale No online presence Not diversified Opportunities Acquisitions Innovation Online Product and services expansion Takeovers Targeting Higher Middle Class requirements Threats Competition Cheaper technology External changes (government. -HISTORY OF HYUNDAI i20- 30 . taxes. etc) Lower cost competitors or imports Price wars Product Substitution. The i20 has recently replaced the Getz in Australia. the Getz will still be available for the time being. made its debut at the Paris Motor Show in October 2008 and went on sale in December 2008 in India to fit between the i10 and i30. The Hyundai i20 is a supermini/subcompact car. as the similar.i20 also gets 1. 99 hp) of power at 5500 rpm and 139 N·m (103 lb·ft) at 4200 rpm i20 CRDi the diesel i20 comes with a powerful oil burner generating 90 PS (66 kW. 89 hp) of peak power at 4000 rpm and 224 N·m (165 lb·ft) of peak torque between 1750–2750 rpm. The car is mostly European because of its design and designer. The i20 is not sold in Korea. Korea-built Click (Which is also known as the Hyundai Getz in the UK) sold there.The Hyundai i20 was designed in a Hyundai Designing Centre in Germany by a BMW designer: Thomas Buerkle. The i20 replaces the Getz in most markets but in the UK and India. Statistics: 31 . Three and five door versions are available (Both have different sleek window shapes). It is a Front wheel drive car.2L kappa engine developing 80 PS (59 kW. In Indian market.4L gamma gasoline generates 100 PS (74 kW. 79 hp) of max power at 5200 rpm and 114 N·m (84 lb·ft) of peak torque at 4000rpm. The i20 is assembled in Turkey (Kozyatağı plant) for the European market[1] and in India for sale in Asia and Oceania. Hyundai i20 comes with Hyundai i20 is powered by an 1. 4-L diesel 1. Power Max.petrol N/A Suspension: Front Suspension Rear Suspension Mc Pherson Strut with Coil Spring Coupled Torsion Beam Axle with Coil Spring Brake: Front Rear Steering Type Tyre Size Disc Drum Rack & Pinion.2L petrol 4 N/A 5 Speed. Power Assisted 175/70 R14 32 . Manual 90 bhp – Diesel 58 kW . Torque 1.Overview Model Body Type Number Of Doors Seating Capacity Fuel Capacity i20 Hatchback 5 5 45 Dimensions: Length Width Height Wheelbase Ground Clearance Minimum Turning Radius 3940 mm 1710 mm 1505 mm 2525 mm N/A N/A Weight: Kerb Weight 1066 kg Engine: Type Number Of Cylinders Displacement Transmission Max. We also must measure awareness and response so we can adjust our marketing efforts if necessary.-MARKETING STRATEGIES- Objectives First year Objectives: We are aiming for 5% market share of the Indian market through unit sale volume of 100000.Second year Objectives: We are aiming for 10% market share of the Indian market. Our primary business target is mid sized to large sized corporates that want to help their managers and employees by providing them a car for ease of transport. Our secondary business target is entrepreneurs and small business owners who want to provide discounts to managers buying a new car. We will have to invest heavily in marketing to create a memorable and distinctive brand image projecting innovation. We will also introduce a CNG/LPG version of Hyundai i20 in the near future. This price reflects a strategy of 1) attracting desirable channel partners 2) Taking market share from Maruti.5 lakhs. Strategies Product Hyundai i20 is fully loaded and will be sold with 3 year warranty. Target Markets Hyundai i20's marketing strategy is differentiated marketing. An important objective will be to establish a well-regarded brand name linked to a meaningful positioning. Also the high end model has an option of GPS system. The marketing strategy will be focused on promoting the car as economic car for the next generation. Our primary consumer target is middle to upper income professionals who need true value for their money and comfortable ride in city conditions. convenient. value added car model for above target market used. Positioning Using product differentiation we are positioning the Hyundai i20 as the most versatile. Price Hyundai i20's base model is at ex-showroom price of 4. quality and value. Distribution 33 . Our secondary consumer target is college students who need style and speed. Each of the four marketing strategies conveys Hyundai i20's differentiation to the target marketing segments identified above. To attract market attention & encourage purchasing. advertising will appeared on a pulsing basis to maintain brand awareness and communicate various differentiation messages. we will use trade sales promotions and personal selling to channel partner. we will offer a limited time. Thereafter. • The Sub-Dealer shall represent a particular area or taluka. Marketing Communications By integrating all messages in all media we will reinforce the brand name & main points of product differentiation. pattern will help our advertising agency to choose appropriate media and timing to reach prospects before & during the product introduction. To attract. 34 . Research about media consumption. • The booking agents will be individuals working on freelance basis.• The Stockist will represent 3 to 4 districts in a State. registration & insurance. The agency will also co-ordinate public relation efforts to build Hyundai brand & support the differentiation message. • The Dealer will represent a district or main City. retain & motivate channel partners for a push strategy. W.hyundai. Email ID: Official Website: Sriperumbudur.-CAR PROFILE- Founder and Chairman Year of Establishment Sector Business Group Presence Mr. Manufacturing Unit in India Head Office in India Joint Venture Contact No. India. None 1800 11 4645 cr@hmil. Oceania and India etc. H.net www.com 35 . Tamil Nadu Chennai. Produced and Distributed over several countries like Australia. Park 2008 Light Motor Vehicle (4 Wheeler) Hyundai Motors India Ltd. Turkey. hyundai. Park.co.in 36 .-PRODUCER’S PROFILE- Hyundai Motor India Limited Type Industry Founded Headquarters Key people Products Parent Website Subsidiary Automotive 6th May 1996 Chennai. H.W. India Mr. MD Automobiles Hyundai Motor Company www. Hyundai Verna Transform (Launched 2010) 5. Hyundai Santa Fe (Launched 2010) 37 . Hyundai Santro Xing (Launched 2003) 3.Other Car Models produced by Hyundai Motor India: 1. Hyundai Accent (Launched 1999) 2. Hyundai i10 (Launched 2007) 4. -TIMELINE OF GENERATIONS- 38 . First generation (2008–present) Hyundai i20 in production In Indian market, Hyundai i20 comes with Hyundai i20 is powered by an 1.2L kappa engine developing 80 PS (59 kW; 79 hp) of max power at 5200 rpm and 114 N·m (84 lb·ft) of peak torque at 4000rpm.i20 also gets 1.4L gamma gasoline generates 100 PS (74 kW; 99 hp) of power at 5500 rpm and 139 N·m (103 lb·ft) at 4200 rpm i20 CRDi the diesel i20 comes with a powerful oil burner generating 90 PS (66 kW; 89 hp) of peak power at 4000 rpm and 224 N·m (165 lb·ft) of peak torque between 1750–2750 rpm. There are currently no plans to replace the current model, as of now. A picture of the current Hyundai i20 produced in India 39 -SWOT ANALYSIS- Strengths The Quality Advantage A Buying Experience Like No Other Widespread Weaknesses Commodity Price Risks Exchange Rate Risk Poor Maintenance Opportunities Leading Growth Threats Risk Factors Business Risks Threats from Competitors Maruti Udyog Limited Tata Motors Limited Chevrolet India Limited. 40 Chapter No. 3 ANALYSIS AND INTERPRETATION 41 Customers don’t like to travel 42 . Today people are more attracted towards the features of cars and are ready to spend huge amount of money on buying a handset having huge numbers of features. Maruti Swift ZXi. Companies need to place their products in such a way that it can differentiate itself from others by its price. E. AVAILABILITY: Products need to be available easily.g. If price of car is kept low and more features are provided to customers than company can create market for itself. PRICE: Price also plays a major role. Hyundai i20 Asta (O) etc.FACTORS INFLUENCING SALES OF CARS: FEATURES: It plays major role in sale on any cars. AFTER SALES SERVICE: Companies should make sure that they provide good after sale service to their customers and there problems are rectified as soon as possible. The turn around time should be very less that customers don’t have to wait too long for their problems so to be solved. QUALITY: The quality of products should be very good. They prefer to get their cars from nearest showrooms so in order to be market leader companies should make sure that there products are easily and conveniently available to customers. Today’s customers want value for money if that is not provided than company will find it difficult to position itself in the market.much to buy cars. -ANALYSIS- Q1: Which Car brand do you have ? Maruti Suzuki Hyundai Chevrolet Others 39 34 15 12 43 . Maruti Hyundai Chevrolet Others Q2: Which Car do you prefer out of Swift and i20 and which model? Maruti Suzuki Swift Highest Model Middle Model Lowest Model 67 11 38 18 Hyundai i20 Highest Model Middle Model 33 7 16 44 . of Persons 50 40 30 20 10 0 Swift i20 Highest Model Middle Model Lowest Model Q3: Which family Income level do you Fall in? 250000 – 350000 350000 – 450000 450000 – 550000 Above 550000 22 37 31 10 45 .Lowest Model 10 100 90 80 70 60 No. 350000 350000 .40 35 30 25 20 15 10 5 0 Income Level 250000 . what features influence you ? Price Product Feature Brand Service Durability 25 % 20 % 30 % 10 % 15 % 46 .450000 450000 .550000 Above 550000 Q4: While purchasing a car. Price Product Feature Brand Service Durability Q5: How frequently you change your car? In 1-3 years In 3-5 years In 5-10 years In More than 10 years 25 % 20 % 30 % 10 % 47 . of Persons 5-10 Years More than 10 Years 1-3 Years 3-5 Years Q6: For what purpose do you use your car? Official Purpose Personal Purpose Joy Purpose Others Maruti Suzuki Swift 15 12 18 6 Hyundai i20 11 14 9 3 48 .30% 25% 20% 15% 10% 5% 0% No. 20 18 16 14 12 10 8 6 4 2 0 Official Personal Joy Other Purpose Purpose Purpose Purpose Swift i20 Q7: How did you come to know about this Car? Newspaper Television Magazine Friends and Relatives Maruti Suzuki Swift 4 21 3 19 Hyundai i20 2 18 2 16 49 . while you chose your car? Yes No Can’t say 85% 5% 10% 50 .25 20 15 10 5 0 Newspaper Television Magazine Friends and Relatives Swift i20 Q8: Did Advertisement influence your choice. Yes No Can't Say Q9: Did you have full knowledge before buying your car? Yes No Maruti Suzuki Swift 26 19 Hyundai i20 23 15 30 25 20 15 10 5 0 Yes No Sw ift i20 Q10: Which Factors below influenced your decision? Price Mileage Quality Resale Value Maruti Suzuki Swift 79% 68% 70% 41% Hyundai i20 80% 61% 48% 29% 51 . Status Symbol 16% 11% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Swift i20 Price Mileage Quality Resale Value Status Symbol Q11: How would you rate the following factors of Cars with respect to different company? Mileage Price Pick Up Maintenance Look and Shape Brand Image Maruti Suzuki Swift 78% 67% 81% 63% 68% 58% Hyundai i20 71% 63% 79% 59% 71% 51% 52 . 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Swift i20 Mileage Price Pick Up Maintenance Look and Shape Brand Image Q12: If a new Car with good features comes in. then would you like to change your existing car ? Yes No Can’t Say Maruti Suzuki Swift 17 16 11 Hyundai i20 20 14 4 53 . 25 20 15 10 5 0 Yes No Can't Say Swift i20 54 . Chapter No. 4 CONCLUSIONS AND RECOMMENDATIONS 55 . Maruti Suzuki Swift has been rated better than Hyundai i20 by the people in terms of mileage. maintenance cost. 7. pick up. price. economy is the main consideration in form of price. While buying a car. 3. The middle model in both Maruti Suzuki Swift and Hyundai i20 is preferred more than the highest and lowest models respectively. Majority of the respondents had bought changed their cars within 5 – 10 years of purchase of their older cars. maintenance and brand image. by the people. while Hyundai i20 is more preferred for Personal Purposes. 4. 56 . & Swift has comparatively low maintenance cost in contrast to Hyundai i20. fuel efficiency. 6. 5.& has better quality. higher resale as compared to Hyundai i20. Owners of Hyundai i20 are interested in changing their cars if a new model is out. 2. Maruti Suzuki Swift is considered to be most fuel-efficient car on Indian roads. while Hyundai i20 has only been rated better in terms of looks and shape. more than the owners of Maruti Suzuki Swift.-CONCLUSIONS- 1. Maruti Suzuki Swift is more preferred than Hyundai i20 by people in terms of Office and Joy purposes. Maruti Suzuki Service & Spare parts are available throughout India and in local markets also. 8. For this. it needs to look for joint ventures abroad. Hyundai should focus on improving the fuel efficiency of its i20 model. 2. Hyundai needs to tap the export market more efficiently as there is a huge potential to make India as the world's 4-wheelers production base. 57 . the quality and reliability needs to be worked upon too. More service centers should be opened for Hyundai Motors.-RECOMMENDATIONS- 1. so that more of the young generation is attracted. so that its Service & Spare parts are available throughout India and in local markets also. 4. on which the resale value of car depends. They should also introduce some good finance/discount schemes for students. 3. www. www. www.answers.profilefacts. www. www.org 5.com 2.com 4.wiki.marutisuzukiswift.com 9. www.com 8.india-server.blogspot.authorstream. www. www.hyundai.wikipedia.com 7.google.com 6.-BIBLIOGRAPHY- 1. www.com -QUESTIONNAIRE- 58 .cardekho.com 3. : ______________________________ Age: a) 15-20 c) 30-40 b) 20-25 d) Above 40 Occupation: a) Businessman c) Student b) Employee d) Other Q1: Which car brand do you have? a) Maruti Suzuki c) Chevrolet b) Hyundai d) Others Q2: Which Car do you prefer out of Swift and i20 and which model? a) Maruti Suzuki Swift -Lowest -Middle -Highest b) Hyundai i20 -Lowest -Middle -Highest Q3: Which family Income level do you fall in? a) 250000-350000 c) 450000-550000 b) 350000-450000 d) Above 550000 59 .Name: __________________________________ Contact No. while you chose your car? a) Yes c) Can’t Say b) No Q9: Did you have full knowledge before buying your car? a) Yes b) No 60 . what features influence you ? a) Price c) Brand e) Durability b) Product Feature d) Service Q5: How frequently you change your car? a) In 1-3 Years c) In 5-10 Years b) In 3-5 Years d) In more than 10 years Q6: For what purpose do you use your car? a) Official Purpose c) Joy Purpose b) Personal Purpose d) Others Q7: How did you come to know about this Car? a) Newspaper c) Magazine b) Television d) Friends and Relatives Q8: Did Advertisement influence your choice.Q4: While purchasing a car. Q10: Which Factors below influenced your decision? a) Price c) Quality e) Status Symbol b) Mileage d) Resale Value Q11: How would you rate the following factors of Cars with respect to different company? a) Mileage c) Pick Up e) Look and Shape b) Price d) Maintenance f) Brand Image Q12: If a new Car with good features comes in. then would you like to change your existing car ? a) Yes c) Can’t Say b) No Q13: Any Suggestions for the company ? ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ Date: __ / __ / ____ (Signature) 61 .
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