Running head: BOLDFLASH INTERNAL BUSINESS PROCESS1 Background and Area of Focus Manchester-based BOLDFlash Corporation is a hardware company, developing and selling storage devices. BOLDFlash Company has been manufacturing and distributing hardware memory devices which include flash memory drives, solid state drives etc. This company has a dedicated research and development (R&D) department, known for its innovation in storage technologies. Recent observations proved that the company do not have sound business processes in practice in many areas. Lack of efficient business processes, creating problems for the company that are impacting product quality, efficiency, costs and customer satisfaction. Delay in product delivery is a second major issue in the last few product releases. The other issue in the business process is product enhancement. In the globalized world, technologies are changing rapidly. Every day new products are released with sophisticated technologies and features. In order to sustain in the competitive business world, existing products has to be enhanced (or updated) to meet the customer needs and market demand. The technical support is not efficient to handle the complaints, which will affect the customer relationship with the company. All the departments has to implement solid business processes to improve the efficiency and productivity in the company. To make long-run profitability and to regain customer confidence, BOLDFlash Corporation has to focus on these three artifacts: BOLDFlash Internal Business Process BOLDFlash Product documentation BOLDFlash Technical service communication Milestone One The demands of today's business. all critically depend on having the appropriate process capabilities (Basu. By instructing Tech Support team not to send any queries regarding product release date. Internal business process is the most important area to be fixed first among all the other areas. R&D team can organize the development process efficiently with in the project time frame. The new manufacturing package will no longer contain special notes and the package will be made available five business days prior to production start. efficient internal business process is a top priority goal in order to be run a company successfully.BOLDFLASH INTERNAL BUSINESS PROCESS 2 Milestone one focuses on BOLDFlash Internal Business Process Artifacts. Increasingly companies are understanding that success in strategic objectives. such as a superior experience for customers. According to PrincewaterhouseCoopers (PWC. In any business environment. 2015). or a shift from fixed to variable costs. Business process design has traditionally been simply about operating efficiency. products and services but also business processes and business models”. have seen internal business process design emerge as a much more strategic issue. R&D department Innovation and research is the starting point for any new products and technologies. The definition of innovation has widened to include not only R&D that underpins new technologies. First memo stated that R&D department is revising product release process in order to save (or reduce) the time spending on putting this together. To keep business running smoothly. and has often accordingly been delegated down the organization by CEOs. 2015) Innovation & technology article “Seventy percent of US CEOs are anticipating changes to their innovation capabilities. Team has to utilize the time frame of the project efficiently for the new product development. however. organization have to pay attention to how its underlying processes are being managed. This step will provide more time for the R&D team for developing and finalizing the new product before production. . In a sole trader or a partnership. In a limited company..BOLDFLASH INTERNAL BUSINESS PROCESS 3 Second memo stated that product delivery date are not being met in the past few product releases. They're the ones who make a profit if the business is successful. such as employees and owners. Last memo is about revised product enhancements. trainers. All the existing products need to be reviewed and need to check the enhancement the product features in order to meet the customer demands. company has to focus on new technology and features. Stakeholders: Stakeholders in the internal business process are groups within the business or people who work directly within the business. 2015). they are the owners. they are the shareholders (investors). In order to solve this problem sales team members will check with manufacturing unit on product availability against requested delivery date. technical architects. To increase market share. quality assurance analysts. sales and marketing staff. who will decide what happens to the business. (Business Case Studies. . A committed workforce helps a business to achieve its objectives. Owners are interested in maximizing the profit the business makes. Employees are most important assets in the organization. Team members may be functional experts. Employees want to earn high wages and keep their jobs. Employees bring skills such as creativity and problem solving. Delay in product delivery will impact the customer base and it will be difficult to keep the existing market share. Team member roles will vary depending on the type of the department and designation. business analysts. Marketing team has to communicate with R&D department to check the enhancement possibilities for the existing products. Owners are the important stakeholders. technical support staff etc. Sales team need to get all the product delivery updates from the manufacturing units. . develops and refines product attributes and requirements with input from relevant stakeholders (e.BOLDFLASH INTERNAL BUSINESS PROCESS 4 Key Stakeholders The key Stakeholders in the BOLDFlash internal business process can be categorized into specific groups such as Directors. They are responsible for introducing new ideas and implementing new reforms to increase company productivity. The main responsibility of small and large business executives (directors) is to run profitable businesses and generate cash flow over the long term. R&D Managers. customer/consumers.g. including marketing. Executive directors can also oversee one or more lower-level executives in larger organizations. executives. fundraising. Directors. product quality improvement. Executive directors oversee the heads of each department in a nonprofit.) (Business Case Studies. Sales managers direct organization sales teams. Technical Support Team and Customers. Manager acts as the single point of ownership for new product projects and manages new products from idea / concept through commercialization using a stage gate process. 2015) Sales Manager. R&D Manager. etc. Sales Manager. and develop training programs for organization sales representatives. They set sales goals. and implementing new product development. Marketing Manager. while identifying new opportunities within and beyond existing brands/categories. Role as a manager in R&D department is responsible for leading the processes of planning. analyze data. HR management and accounting. and cost reduction initiatives. coordinating. Directors are involved in all major business decisions. Collects. internal experts. Department leaders look to the director for strategic guidance in their areas. Sales . program development. BOLDFLASH INTERNAL BUSINESS PROCESS 5 manager resolve customer complaints regarding sales and service. Managers play crucial role in preparing budgets and approve expenditures. So each and every person who is in the support should have a clear idea on the functioning of the product and also its features. The specialized support team and the marketing group communications will have an immediate effect on the customers. Marketing Manager. Their arrangements must support the customer in utilizing the item. managing costs or a combination. They direct the distribution of goods and services by assigning sales territories. and establishing training programs for the organization’s sales representatives. such as profit margin. Managers can drive profitability by increasing sales. Managers often have to meet certain performance metrics. Technical Support Team. You are responsible for working cross-functionally to provide the sales and integrated marketing teams with answers to questions regarding ad feasibility and placements. The Marketing Manager plays a critical role in the sales process by becoming the expert go-to resource for your assigned platforms and products. In . new editorial initiatives and changes to product. Customers. Technical Support team are key stakeholders and their work will definitely effect the organizational functioning as they are the persons who are going to resolve the issues of the end users. 2015). They have high impact on the organization and the current communication strategies on the product information has to be developed by training the technical support team in understanding the product clearly because their communication strategies with the customers will have a high impact on the BoldFlash organization. The present communication channels that exists inside of the BoldFlash will have a high effect on the customers on account of they must utilize the new product. annual sales growth and return on investment. (Basu. setting sales goals. 2011). Established Practices: Different types of communication channels must be used for different departments and also they have to be trained in the same perspective as the communications within the organization between the teams and their management and also the communication with the customers will affect the product purchase and development in the market. Weekly Status reports. They will be speaking with the specialized support staff for help with any issues they are facing. A blog of the new product that is to be released will be a good idea as all the employees and end users can write their ideas and suggestions in the blog.. Typically managers (or directors) don't have room schedule-wise to converse with each employee about every week after week undertaking in point . updates. Meetings are a typical every day event in project management. within the organization. Blog. persuading. It is the best way to know all the developments. It’s an open door for the undertaking director to guarantee the task stays on track and a period to make up for lost time with advancement or addition a 'temperature check' of the present status. feedback etc. A weekly status report enables managers to track their employees’ performance and progress at all levels. Blogging is a powerful way to promote your organization. processes etc. (Scott. which are useful to improve stakeholder communication are: Meetings.BOLDFLASH INTERNAL BUSINESS PROCESS 6 the event that the clients address their issues then they will likewise get the item more introduction. Meetings act as a platform for the team members to share their ideas.. with their managers and directors. Established communication practices in BOLDFlash Corporation. It's a chance to flex those behavioral abilities – driving. impacting and arranging among other. problems. project status. This is the key to identify possible enhancements. Presentations are one of the best communication practices to share the developments.BOLDFLASH INTERNAL BUSINESS PROCESS 7 of interest because of time lack. clear and genuine. The performance review is intended to be a fair and balanced assessment of an employee’s performance. must be clear and brief. issues (to fix) etc.. It must be in a configuration that is instructive. newsletters. Therefore. Performance review. Analyzing customer feedback for more enhancements to existing products. Feedback. Emails. with other stakeholders. Presentations. tasks and progresses amid a week. composed week after week reports are a proficient approach to communicate all projects. reports etc. This is one way communication and easy way to send all the necessary information to the respective team members. There are a few essentials however to make week after week reports productive: It must be conveyed in a convenient way. The feedback report acts as a catalyst for innovating new technologies and products in order to increase product features. This training approach can be implemented effectively. Hard copy brochures. Presenting all the new guidelines and communication framework (which is created) will help the management to understand new guidelines and framework (channels of communication). can be exchanged between the key stakeholders. Framework for communication: . observed operations.. This way entry-level employees can exhibit their execution and advancement to the middle management that can forward those reports to their directors. Performance reviews are a key component of employee development. . Organization should provide all the stakeholders with clear standards and expectations for their designated work (Phil Rabinowitz. Any team member can report an issue to the director in order to fix it as soon as possible.. All the new product updates and enhancements are posted in the newsfeed. All the managers need to provide necessary information to the team members in order to do their jobs effectively (Richards. using a communication tool within the company reduces miscommunication problems among all the stakeholders. Any high priority information has to be delivered to the respective managers and team members in an easy way to understand and analyze the data. 2015). All the stakeholders need to have access to the communicator tool. which will affect the product manufacture and enhancement. Every team member has to report the work status by the end of the week to their respective department head (managers). sales etc.BOLDFLASH INTERNAL BUSINESS PROCESS 8 Recommended framework for planning and communicating with the stakeholders in the internal business process are listed below: Company should maintain an internal communication supporting tool to communicate with each other. 2010). 2015). All the communications has to be done with a proper mail communication (Written communication). In the globalized world. manufacturing. It can help the stakeholders to exchange accurate data effectively. It keeps everyone (team members) in the department informed of what's going on in the organization. So. Organizations should ensure that managers and team members are aware of the tools available to them and how to use them effectively (Richards. Company need to maintain an internal Newsfeed page. that all the team members and departments will be aware of the developments in the company. This will help the managers and directors to fix the problems related to development. Retrieved from http://smallbusiness.ceoforum.html Binney.au/article-detail.uk/: http://businesscasestudies.co.com: http://www. References Basu.co.chron.cfm? cid=6347&t=/Derek-Binney-CSC-Australia/From-operations-to-strategy-the-newbusiness-process-design-agenda Business Case Studies.BOLDFLASH INTERNAL BUSINESS PROCESS 9 BOLDFlash corporation need to design a framework (using the list of recommendations mentioned in page 5-6) for continued communication within the company. Stakeholders.ceoforum. manufacturing. Retrieved from www.html#axzz3aoPbsY2W . (2015). D. C.com.com/: http://smallbusiness. This will enable the mobile division members to take necessary actions to maintain development. Retrieved from http://businesscasestudies. Managers Responsibilities. Management can track the special projects status and updates in real time.com/managers-responsibilities-stakeholders-37999. (2015). Intranet supporting tool is an example for such type of framework design to maintain communication between Mobile Division management team and the departments within the company. (2015). The new business process design agenda. marketing and product delivery in a proper phase to meet the market demands.uk/bt/stakeholders-as-partners/internalstakeholders.chron. arraspeople. Retrieved from http://smallbusiness. Retrieved from arraspeople: http://www.edu/en/table-of-contents/leadership/effective-manager/internalcommunication/main PWC. (2015. L. L.com/effectivecommunication-organizations-involve-713. (2010).com/: http://smallbusiness. Promoting internal communication.pwc.BOLDFLASH INTERNAL BUSINESS PROCESS 10 Phil Rabinowitz.uk/camel-blog/projectmanagement/the-importance-of-projectmeetings-%e2%80%93-termination/#ixzz3bPVEu4Kj .chron.html Scott. May). Effective Communication in Organizations.strategyand. (2015).chron. The Importance of (Project) Meetings.com/global/home/what_we_do/services/innovation/serviceareas/innovation-strategy Richards. Retrieved from Community Tool Box: http://ctb. Innovation strategy. (2011).ku. Retrieved from PricewaterhouseCoopers: http://www.co.