MBA R13 Coursestructure and Syllabus

www.jntuworld.com www.android.jntuworld.com www.jwjobs.net MBA R13 Grams: E Mail: “TECHNOLOGY” [email protected] Phone: Off: +91–40–23156115 Fax: +91–40–23158665 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD (Established by Andhra Pradesh Act No.30 of 2008) Kukatpally, Hyderabad – 500 085, Andhra Pradesh (India) MASTER OF BUSINESS ADMINISTRATION (MBA) R13 COURSE STRUCTURE AND SYLLABUS I SEMESTER Code 13MBA01 13MBA02 13MBA03 13MBA04 13MBA05 13MBA06 13MBA07 13MBA08 II SEMESTER 13MBA09 13MBA10 13MBA11 13MBA12 13MBA13 13MBA14 13MBA15 Subjects Management Fundamentals Business Laws & Regulations Financial Accounting & Analysis Managerial Economics Business Environment Research Methodology & Statistical Analysis Statistical Data Analysis - Practical Business Communication- Practical Approach Concepts and Cases Concepts and Cases Concepts & Problem Solving Concepts and Cases Concepts and Cases Concepts & Problem Solving MS Excel(LAB) LAB Practice Credits 3 3 3 3 3 3 2 2 Marks 100 100 100 100 100 100 100 100 Human Resource Management Quantitative Analysis & Decision Making Financial Management Management Information system Marketing Management Business Ethics & Corporate Governance Personal Effectiveness - Seminar Concepts and Cases Concepts & Problem Solving Concepts Cases & Problem Solving Concepts and Cases Concepts and Cases Concepts and Cases Presentations, Group Discussions, Mock interviews in the class. Using CMIE Prowess Database/Annual reports of companies & MSExcel 3 3 3 3 3 3 2 100 100 100 100 100 100 50 13MBA16 Annual Report Analysis - Seminar 2 50 III SEMESTER 13 NBA 17 Summer Internship- Seminar 13MBA18 13MBA19 13MBA20 13MBA21 Production & Operation Management Strategic Management Organizational Behaviour Business Best Practices - Seminar Elective 1 Elective 2 Elective 3 Working in any organization during summer vacation Concepts, Cases & Problem Solving Concepts and Cases Concepts and Cases Internet & Interaction with Executives Concepts and Cases Concepts and Cases Concepts and Cases 2 50 3 3 3 2 3 3 3 100 100 100 50 100 100 100 1 www.jntuworld.com www.jntuworld.com www.android.jntuworld.com www.jwjobs.net MBA R13 IV SEMESTER 13MBA22 Entrepreneurship Concepts and Cases Elective 4 Concepts and Cases Elective 5 Concepts and Cases Elective 6 Concepts and Cases 13MBA23 Success Story of an EntrepreneurField Visit Seminar Main Project Work Stage-I: Research Methodology for the Main Project Work & 13MBA24 Collection of Main Project Related Data from CMIE Prowess DATABASE or any source, or Data collected from the fieldSeminar Stage-II : Statistical Analysis of Main project data using either 13MBA25 Excel, SPSS, MINI TAB, or R- Seminar Presentation Stage-III: MAIN PROJECT REPORT & VIVA 13MBA26 TOTAL CREDITS = 66 CREDITS FOR 22 THEORY SUBJECTS + 22 CREDITS FOR 2 PRACTICALS, 7 SEMINARS AND MAIN PROJECT. 3 3 3 3 2 100 100 100 100 50 2 50 2 4 88 50 GRADE 2750 CHOOSE ANY ONE OF THE MARKETING OR FINANCE OR HR OR SYSTEMS ELECTIVES MARKETING ELECTIVES 13MBA27 Consumer Behaviour Concepts and Cases 3 13MBA28 Sales and Distribution Concepts and Cases 3 13MBA29 Integrated Marketing Concepts and Cases 3 Communications 13MBA30 Retailing Management Concepts and Cases 3 13MBA31 Services Marketing Concepts and Cases 3 13MBA32 International Marketing Concepts and Cases 3 FINANCE ELECTIVES 13MBA33 Cost & Management Accounting Concepts & Problem Solving 3 13MBA34 Security Analysis and Portfolio Concepts & Problem Solving 3 Management 13MBA35 Financial Institutions, Markets & Concepts & Problem Solving 3 Services 13MBA36 Strategic Investment and Concepts & Problem Solving 3 Financing Decisions 13MBA37 International Financial Management Concepts & Problem Solving 3 13MBA38 Derivatives Concepts & Problem Solving 3 HR ELECTIVES 13MBA39 Performance Management Concepts and Cases 3 13MBA40 Training and Development Concepts and Cases 3 13MBA41 Management of Industrial Relations Concepts and Cases 3 13MBA42 Compensation & Reward Concepts and Cases 3 Management 13MBA43 Management of Change Concepts and Cases 3 13MBA44 Leadership Concepts and Cases 3 SYSTEMS ELECTIVES 13MBA45 Business Intelligence Concepts and Cases 3 13MBA46 Enterprise Resource Planning Concepts and Cases 3 13MBA47 Decision Support Systems Concepts and Cases 3 13MBA48 E-Business Concepts and Cases 3 13MBA49 Cyber Security Concepts and Cases 3 13MBA50 Information Systems, Control and Concepts and Cases 3 Audit 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 2 www.jntuworld.com www.jntuworld.com www.android.jntuworld.com www.jwjobs.net MBA R13 Please note: Colleges should mention every PRACTICL /LAB AND Seminar Presentation Paper in the time table and faculty should be assigned accordingly and shown as workload. Purchase of CMIE Prowess Database and communication software/database is mandatory. Purchase of journals is also mandatory and students should be inspired to present journal articles, relevant to their area of interest, in the regular class. The academic committee should plan at least one presentation for ten minutes per week by every student without using any written notes or ppt. Objectives of JNTUH MBA Programme The objectives of MBA 2013 syllabus are:  To prepare graduates with the managerial skills necessary to enter careers in  Marketing  Finance  Human Resources  Systems  To strengthen their knowledge of  Business Environmental Scanning  Planning, Organizing, Directing & Controlling  Decision Making and Communication  Establishing & Maintaining Organizations  Ensuring Growth and Stability of Organizations.  To acquire ability to procure and utilize resources effectively and efficiently so as to achieve organizational, individual and societal objectives. Outcomes: Through outcome based learning centric approaches like case studies, group discussions, field visits, reading of books, References & journals, MBA graduates will be capable of: a. Understanding business process and add value to it. b. Conducting management research to identify the reasons for the problems and to find solutions. c. Utilizing modern approaches and best practices to manage organizations. d. Use authority and power to influence people to get the work done. e. Understand organizational dynamics and interpersonal relations. f. Managing change. g. Developing employability skills to get jobs. JOURNALS The colleges can procure any of the following journals to suit the minimum AICTE/JNTUH guidelines and in the interest of the students and faculty may procure more journals to create a management research environment in their colleges. To ensure continuity the colleges may order for three years at a time. The price mentioned below is for one year subscription. PLEASE NOTE THAT THE PRICES MAY SLIGHTLY CHANGE FROM TIME TO TIME. NATIONAL JOURNALS: 1. Vikalpa, IIM Ahmedabad, This is a peer reviewed journal publishing contemporary research papers and cases on marketing, finance, HR, systems and other areas of management. Price Rs 1000 Frequency quarterly. 2. IIM Bangalore Management Review. This is a peer reviewed journal publishing contemporary research papers, roundtables and cases on marketing, finance, HR, systems and other areas of management. Price 1600 FrequencyQuarterly. 3. Decision, IIM Calcutta, This is a peer reviewed journal publishing contemporary research papers, roundtables and cases on marketing, finance, HR, systems and other areas of management. Price Rs 2000.00 Frequency half yearly. 4..The Journal of Entrepreneurship : Editor: Sasi Misra, Entrepreneurship Development Institute of India, Ahmedabad, This journal is designed to disseminate the fruits of research and results of innovative experiments, with particular focus on countries like India. The journal focuses on the changing contours of entrepreneurial research and training and acquaints the readers with the latest trends and directions of explorations in the theory and practice of entrepreneurship. Price: Rs. 1,450 Frequencies: Twice a Year. 5. Udyog Pragati : The Journal for Practising Managers, NITIE, Mumbai, Rs.300/- Frequency-Quarterly. 3 www.jntuworld.com www.jntuworld.com www.android.jntuworld.com www.jwjobs.net MBA R13 6. Forgien Trade Review: Editor: Indian Institute of Foreign Trade New Delhi, Price: Rs.2, 800/- Frequency: Quarterly. SAGE. 7. Journal of Human Values : Editor: SK Chakarborty , IIM Calcutta. The Journal of Human Values (JHV) addresses the topics of human values from a multidisciplinary perspective and provides a fresh approach to understanding the relevance of human values in the present context. Price: Rs.1780/- Frequency: Twice a Year. SAGE 8. Vision.The Journal of Business Perspective: Editor: Debi S Saini, Management Development Institute, Gurgaon. This journal carries papers in all functional areas of management, including economic and business environment. The papers are based on original research that help bridge the gap between the known and the unknown, and often between perspectives of academics and those of the corporate world. The journal is premised on creating influence on the academic as well as corporate thinkers. Price: Rs.1, 810/- Frequency: Quarterly. 9. ASCI Journal of Management Rs 500.00 - Frequency: half yearly. 10. Productivity Journal Rs 2300.00 Frequency: Quarterly. MARKETING 10. Indian Journal of Marketing – Rs 1200.00 Frequency: monthly. 11. MICA Communications Review – A Marketing Communications Journal, Mudra Institute of Communications, Ahmedabad. This journal publishes research papers and cases related to market research, consumer behaviour, marketing communication. Price Frequency. Bi Annual. FINANCE 12. Chartered Accountant Rs 1000.00 Frequency: Quarterly. 13. Finance India Rs 1800.00 Frequency: Quarterly. 14. Human Capital Rs 600.00 Frequency: Monthly. 15. Management Accountant Rs 600.00 Frequency: Monthly. 16. Journal of Accounting & Finance Rs 1200.00 Frequency: Half yearly. HR 17. Indian Journal of Industrial Relation Rs 1000.00 Frequency: Quarterly. 18. NHRD Journal of Career Management, National HRD, Calcutta. This journal focuses on the issues related to career management in organizations. Price Frequency. SAGE 19. Management and Labour Studies: Editor: Sanjay Patro XLRI, Jamshedpur, Management and Labour Studies (MLS) are the official publication of XLRI, Jamshedpur. Targeted at professional managers and academicians, MLS focuses on the latest thinking and research in the areas of management, labour and related subjects. This quarterly refereed journal publishes studies and papers written by national and international scholars in the field of business and personnel management and industrial and corporate law. Price: Rs.2200/- Frequency: Quarterly. SAGE. 20. Personnel today Rs 700.00 Frequency: Quarterly. 21. Leadership excellence (Indian Edition) Rs 1200.00 Frequency: Monthly. 22. Indian Journal of Training & Development Rs 750.00 Frequency: Quarterly. INTERNATIONAL JOURNALS 1. Harvard Business Review Rs 13,500.00 Frequency: yearly 10. 2. Supervision, US $ 356.96. 3. Academy of Management Journal, US $ 570. 4. Academy of Management Perspectives, US $ 465. 5. Marketing Research US $ 540. 6. Journal of Finance US $ 540. MAGAZINES: 1. Indian Management Rs 600.00 Frequency: Monthly. 2. Business India Rs 290.00 Frequency: 26 yearly. 3. Business World Rs 720.00 Frequency: 52 yearly. 4. Business Today Rs 780.00 Frequency: 26 yearly. 5. Fortune International Rs 2834.00 Frequency: 26 yearly. 6. University News Rs 950.00 Frequency: 52 yearly. 7. Capital market Rs 1300.00 Frequency: 26 yearly. 4 www.jntuworld.com Excise duty and VAT etc. Bill of Laiding. JNTUH will provide full support in this regard. Faculty are also requested to be facilitators in the class room and inspire the students to discuss cases in the class.B. 3. Price Rs.net MBA R13 DATA BASES 1.android. 3. JNTUH. 2. Finance Club 2. For details visit www.jntuworld. Initial Public Offers (IPOs). PROWESS. Application 5 www. Certificate of Incorporation. R. HR Club 4. Annual Reports of Companies. ECONOMIC SURVEY: For details visit Planning Commission Website.com Colleges should also give MBA students an opportunity to use GLOBERINA / any other Soft Skills software which many engineering colleges already have.com www. “Students may be informed that taking of short cuts to complete seminars and project may lead to hardships in the short and long run”.com www. LEARNINGREAT! Delivering Employable Skills. SETTING UP BUSINESS MANAGEMENT LAB: All affiliated colleges offering JNTUH MBA are advised to set up a business management lab by displaying the following in a separate classroom: 1. MBA stand alone colleges should procure GLOBERINA or any other software for enhancing communication abilities. Portraits of management leaders. A model Business Management Lab is available in SMS.cmie. Hyderabad Management Association Club and 9. CENTRE FOR MONITORING INDIAN ECONOMY.jntuworld. Charts mentioning management concepts models and figures 2. gurus. Corporate Social Responsibility (CSR) club 5. For details for evaluation of practicals and seminar presentations please refer JNTUH Academic Regulations. In order to increase seriousness among students to do the main project work. This gives data on about 27000 companies for 4. The principal and faculty may be advised to apply by visiting UGC and AICTE websites from time to time. Entrepreneruship Club 6. Students are advised to integrate the practicals. JNTUH. (Patent application filed and published: A. Prospectus. CEOs and professionals 3.www. MANAGEMENT CLUBS SMS. Certificate of Commencement of Business. FUNDS: The college managements may note that there are several major and minor research projects and funds available with UGC and AICTE. The curriculum provides ample scope for the students to make seminar presentations in the class. Information Technology and Systems Club 8.jwjobs. Marketing Club.105000/-. Placement Club All the students of the affiliated colleges are welcome to take membership (free of cost) and participate actively in the events organized from time to time. Project Management. The formats such as Registration forms used for setting up of business.00 Frequency: Monthly. Prowess is a proprietary service of Centre for Monitoring Indian Economy. The reports may be submitted as per the syllabus structure. This will be useful to enhance the analytical skills of the students and enable them to be worthy of placing by any organization.com . Formats used for filing Income tax returns. seminars with the job they prefer after MBA.. : College management is requested to note that in the current syllabus there is a need to purchase CMIE PROWESS data base. International Business Club 7. These club members from the affiliated colleges are also advised to organize events on a regular basis and the faculty and students of SMS. They are advised to note all the mini projects and work continuously from the first semester. Bills of exchange.I Bulletin Rs 2750. two seminar papers are introduced.200 variables and for about 10 years time series data to understand the performance of various business organizations. Ramachandra Aryasri. JNTUH has started the following Nine (9) management clubs: 1. Faculty and Students are requested to note that the syllabus 2013 is designed with an intention to give an opportunity to the students to focus on the job they want to do after MBA.jntuworld. SMS. so that students in the MBA lab can practice written and oral communication skills. www.com www. This will help them understand the internal and external factors affecting an organization’s growth and also understand the challenges of executives and the organization. Faculty from the college or nearby colleges can be judges to evaluate performance in the seminar presentations. DATABASES. HR and Systems should come together to conduct a two day seminar for each elective they teach and experts from the industry and academia should be invited to share their ideas. Presentation of their experiences during the field visits will enable them to enhance their creativity towards solutions for the issues and challenges they observe during the field visits. policies and approaches are implemented in different organizations. business magazines like Business Today. For example if we type business standard cases in google we can see weekly cases along with solutions offered by the corporate executives.jntuworld. News Papers like Business Standard. MANAGEMENT AND LEADERSHIP VIDEOS FROM YOUTUBE FOR DISCUSSIN IN THE CLASS.com . Student Presentations on Field Visits Students should make a field visit to any small. Industrial Visits: All the MBA students should plan and visit various organizations and observe the real life situations and problems. COLLEGE SHOULD PROVIDE ONE ROOM WITH AUDIO VISUAL AIDS. In addition students should interact with company executives and prepare case lets.aspx) is available for emulating. 6 www. College managements are requested to give their full support in this regard. Cases / Assignments should be planned and circulated in advance to the students. THE JOURANALS. They may also offer to help the business organizations over a period of two years (as and when possible) and gain the practical exposure. petrol bunks. College Academic Committee: College is expected to constitute an academic committee Chaired by the MBA head and all subject teachers to discuss case studies to be conducted in the class. reference material and session plan to cover the syllabus.jwjobs. Vikalpa etc. Expert Lectures and Seminars The faculty of the MBA departments should organize seminars and give opportunity for their students to express their ideas. Even soft copies of these cases are available in the internet. COMPUTER LAB. They can also visit shops. Every faculty of marketing.383/CHE/2011.net MBA R13 No. retailers. BUSINESS MANAGEMENT LAB AND MANAGEMENT CLUBS CAN BE INTEGRATED WIHT THE FOLLOWING PEDAGOGY: PEDAGOGY FOR JNTUH MBA Case Analysis and Preparation: Business Administration and Management can be well understood if cases are analyzed by students and faculty in every class daily. medium or large organization or any entrepreneur.gov. PLEASE NOTE: CASES IN THE SYLLABUS ARE SUGGESTIVE AND FACULTY ARE FREE TO USE ANY CASE FROM ANY SOURCE TO UNDERSTAND THE REALITIES OF THE INDUSTRY. Faculty should inspire students and act as a facilitator to motivate students to analyze cases in every class and also encourage them to go for field visits. This will enable them to understand how different strategies. distributors. Faculty as Facilitator: There are several sources of cases available from books.jntuworld.jntuworld. Business World etc. dealers. Journals like HBR. companies or their branch offices in their nearby cities. towns and villages to understand their business model.com www.android. 2012 http://ipindiaservices. STUDENTS MAY ALSO BE INSPIRED TO BRING INTERESTING CASES.in/patentsearch/search/index. This will enable MBA students develop communication skills and give exposure to practical and live examples of how managers are taking decisions on different situations they come across on a regular basis. finance.. published on Oct 19. com . Business Game: Mikes Bikes – Intro: (Principles of Management Simulation Game). The students can learn how to delegate authority and use power to influence people to get the work done through proper communication and control. 2012. Learning outcome: The students should be able to learn the history of management and the contributions of important management researchers. Behavioural Theory.com www. Vroom’s Participative Decision Making Model.jwjobs.Cola Company (Robert N Lussier page no: 117) Unit-III: Strategic and Operational Planning: Developing the Mission. IIMB Review.jntuworld. Leadership and Trait Theory. Organizational Design. Unit-I: A Brief History of Management: Classical Theory-Scientific Management. Cengage Leaning. Faculty are free to choose any other cases) Course Aim: Through reading the text. Plan. Authority.cengage. Apple (Robert N Lussier page no: 348) Unit-V: Communication and Controlling: Organizational Communication and Information Technology. Decision. Implementing and Controlling Strategies. Organizational and Functional Area Control Systems. Comparing Theories. Analyzing the Environment. Integrative Perspective – Systems Theory. Business Strategies. Administrative Theory. Interpersonal Communication Process and Communication Barriers. Organizing Yourself and Delegating. Unit-II: Creative Problem Solving and Decision Making: Problem Solving and Decision Making. Behavioural Leadership Theories. Corporate Strategies.com Journals : Vikalpa.www.Concepts.per year-better buy and play). Case Solutions Faculty may visit : login. Power and Influence. references and discussion of cases students should be able to understand the fundamentals underlying the management of an organization.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA I-Sem 13MBA01 MANAGEMENT FUNDAMENTALS (Students must read text book. HBR. Socio technical Theory. Case: The Coca. You can play on any computer with internet (Rs. Handling Complaints.150/. Contingency Theory. IIMA. Case: Hitachi (Robert N Lussier page no: 197) Case: Steve Jobs. 2013.android. Set Objectives and Criteria. Case: Well Point (Robert N Lussier page no: 384) Case: Chen Clothes Manufacturing (Robert N Lussier page no: 488) TEXT BOOK: Robert N Lussier. Establishing Control Systems. Generate Creative and Innovative Alternatives. Skill Development. TMH. Relation between Authority. Message Transmission Channels.jntuworld. Vision. planning and how to take decisions. Situational Approaches to Leadership. Operational Planning. Analyze Alternatives and Select the Most Feasible.jntuworld. Setting Objectives. Case: Dunkin’s Donuts (Robert N Lussier page no: 151) Unit-IV: Organizing and Delegating Work: Principles of Organizing.com www. Implement the Decision and Control. Management Science. For PPT. First Edition. IIMC. Applications. Classify and Define the Problem or Opportunity. 7 www. They should be able to understand the relevance of environmental scanning. Management Fundamentals . Job Design. Time Management. www.Robbins. Himalaya Publishing House (HPH) 2009.Parthasarathy. 2013. REFERENCES: Dilip Kumar Battacharya. Preety Wadhwa. Principles of Management. Madhushree Nanda Agarwal. Harold Koontz.Anbuvelan. This helps the students to have a hands – on business experience in the classroom – experiential learning at its best. th Fundamentals of Management Essential Concepts and Application.jntuworld.jntuworld. Case Method – Cases in Management. Sachin S Vernekar. Sanghamitra Bhattacharyya. 2012. 2012.Sarya Raju. Principles of Management. 2010. Rajeesh Viswanathan. 2012 R. Decenzo. Management Essentials. Principles of Management-text and cases. 2012. Management Text & Cases.P. Pearson. Excel.android. Cengage Learning.PHI. Management Text and Cases.R. 6 Edition. Neeta Baporikar. Principles of Management. V. Himalaya Publishing House (HPH).2010 8 www. HPH. Andrew DuBrin. & A. Pearson. A. This game has been developed to suit students with no prior business experience.com www.com www.Rao.S. 2012. Pearson. Venkatasubramanian. Heinz Weihrich. Second Edition. K.Aryasri. David A. Principles of Management Concepts & Cases. TMH.net MBA R13 Mikes Bikes-Intro is a general business simulation game which is designed for the Introduction to business/Principles of Management.jwjobs. 2011.com .jntuworld. Stephen P. Deepak Kumar Bhattacharyya. University Science Press. Case Studies in Management. 2010. jntuworld. Business Law. and their definitions and characteristics.com www. 2012  Akhileshwar Pathak: Legal Aspects of Business. 2013. classification of goods. Unit-IV: Negotiable Instruments Act . Unit-III: Direct and Indirect Tax: Income Tax Act -1961 . PHI. negotiable instruments Act and also about the cyber laws.  C L Bansal. Discharge of Parties. Maheshwari. 4 edition. S. Bills of Exchange. 2012  P. 2 Edition Cengage Learning. 2013.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA I-Sem 13MBA02 BUSINESS LAW AND REGULATION (Students must read text book along with cases.1881: Negotiable Instruments. Assessment procedure. REFERENCES  K. nd  Ravinder Kumar “Legal Aspects of Business”. S K Maheshwari. Business Law.N. Legality of object. duties. Offer and Acceptance. Performance and discharge of contracts.  Tejpal Sheth. Unit-II: Law of Contract: Nature of contract and essential elements of valid contract.www. Unit-I: Companies Act. TMH. Remedies for breach of contract. Himalaya Publishing House (HPH). A Manual of Business Laws. 4/e. Himalaya Publishing House (HPH).jwjobs.com . 5/e.  Nina Godbole & Sunit Belapure “ Cyber Security” Wiley India 2012.com www. Legal Aspects of Business. th  S S Gulshan. Excel Books. Faculty are free to choose any other cases) Course Aim: The aim of this course is to enable students understand legal and regulatory framework for doing business in India. Resolutions. 2011  Tulsian:Business Law.jntuworld. Contract of Agency. Appointment of Directors. Learning Outcome: After going through the text and case lets in terms of various court judgements. Pearson. Contingent contracts. TMH.Chand. & liabilities of Directors. 2013  Satish B Mathur. and Basic concept of VAT. Sale of goods Act -1930: General Principles. Winding-up of a Company. 2012  S. Central Excise Act -1944: . Procedure for advance payment of tax and tax deducted at source.jntuworld. Unit-V: Cyber Crime and the Legal Landscape-the world-Why do we need cyber laws in tha indian context-The indina IT act-challenges to indian Law and cyber crime scenarion in india. 1956: Steps and procedure for incorporation of the company. 2012. Types of endorsements. 2012.Promissory Note.  Kuchal: Business Law. TMH. Business Law. Vikas. Conditions & Warranties.K. Bagavathi. & Cheque.R. Business and Corporate Laws.Padhi. Capacity to contract and free consent. Bulchandani: Business Law for Management. Consideration. the students should be able to understand the formalities involved in incorporating a company and the nuances related to the Law of Contract. 2011. The student will also be able to know the implications of direct and indirect taxes.Holder in due course.Important Provisions of Income Tax Act: Assessment year –Assesses. Business Law. Excel Books.Basic concepts related to excisable goods.android. Unlawful and illegal agreements. Holder. 2012 9 www. Gross Total Income. 2013. (Refer Nina Godbole & Sunit Belapure) TEXT BOOK: RSN Pillai. Contracts-II: Indemnity and guarantee. Powers. Performance of Contract of Sale. Company Meetings. forfeiture . Funds from Operations. Human Capital.jntuworld. Alteration of share capital and reduction of share capital. Management Accountant. Final Accounts with adjustments. Liquidity. To appreciate and use financial statements as means of business communication.com . Unit-IV: Financial Analysis-I: Statement of Changes in Working Capital. Trial Balance. Unit-II: The Accounting Process: Overview. solvency and profitability ratios – Du Pont Chart –Accounting Standards Issued by ICAI (Focus on importance of Standards to give a general view on Financial Accounting practices).www. Faculty are free to choose any other cases) Course Aim: The aim of accounting is to provide the information that is needed for sound economic decision making. understand. paid cost and unpaid costs.–IAS-IFRS-US -Creative Financial Practices and Issues related to quality of disclosures in Reported Earnings. Preparation and analysis of cash flow statement and funds flow statement. interpret and analyze financial statements with confidence. Horizontal Analysis and Vertical Analysis of Company Financial Statements. 2012. Finance India . ledger.Issue of shares at Discount and premium.com www. bankers. Distinction between cash profits and book profits. Classification of capital and revenue expenses. Window Dressing and limitations of financial statements. TEXT BOOK:  Dhanesh K. leverage. Books of Original Record.Khatri “Financial Accounting & Analysis”. methods of valuation of goodwill. and methods of depreciation. Journals: Chartered Accountant. Tata McGraw-Hill Publishing Limited. Issue and Redemption of Debentures. Valuation of fixed assets. Unit-III: Inventory Valuation: Methods of inventory valuation and valuation of goodwill.jwjobs. and The Generally Accepted Accounting Principles (GAAP).android. New Delhi.Entries for Issue of shares. Learning Objectives: To prepare. Unit-V: Financial Analysis-II: Analysis and interpretation of financial statements from investor and company point of view. their implications on accounting system. creditors. Issue of Shares and Debentures. The main purpose is to provide information about firm’s performance to external parties such as investors.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA I-Sem 13MBA03 FINANCIAL ACCOUNTING AND ANALYSIS (Students must read text book. Depreciation concept– Depreciation of Fixed Assets -Methods of depreciation–their impact on measurement of business Accounting. It has become an important part of young people’s education and citizens in various roles in the societies and businesses of all types.Tangible vs Intangible assets. Accounting Concepts and conventions. To use the analytical techniques and arriving at conclusions from financial information for the purpose of decision making.jntuworld. 10 www.com www. –their rationale and growing importance in global accounting environment. researchers and Government Agencies. Journal and Subsidiary books. Objectives and Principles.jntuworld. Unit-I: Introduction to Accounting: Importance. Double entry system–recording business transactions–Classification of accounts––Accounting cycle. Journal of Accounting & Finance . 2011. 2012  Ashish K .  Aryasri: Accounting and Financial Management. New Delhi. 11 www.Rajasekharam “Financial Accounting & Analysis” Pearson Education.com www.Chand.Bhattacharya “Financial Accounting & Analysis” PHI.jntuworld.Ramachandran : “Financial Accounting & Analysis” Tata McGraw-Hill Publishing Limited. Oxford University Press.jwjobs.jntuworld. 2012.jntuworld. “Financial Accounting & Analysis” PHI.2012  N.net MBA R13 REFERENCES:  Paresh Shah: “Basic Financial Accounting for Management”.com www. 2012.  Narayana Swamy.www. New Delhi. S. 2012  Ranjan Kumar Bal: “Financial Accounting & Analysis”.  V.com . McGraw-Hill.android. New Delhi. 2012.. New Delhi. scarcity. Elasticity of Supply.jwjobs.android.Kaushal Macmillan page no 39-41) Case: 5 Cross Demand (H. Overall Cost leadership. types and significance of Elasticity of Demand. Returns to Scale and Returns to Factors.com www. Case: 1 Forecasting the Number of MC Donalds Restaurants worldwide (Dominick Salvatore page no 195) Case: 2 Price Elasticity’s of Demand in the Real World (Dominick Salvatore page no 110) Case: 3 Northern Turkey (Craig H. Isoquants and Isocosts. Relationship with other areas in Economics. risk and uncertainty. determinants of cost. Equi-marginalism. Operations research . Faculty are free to choose any other cases) Course Aim: To enable students acquire knowledge to understand the economic environment of an organization.com . forecast demand and supply and should be able to estimate cost and understand market structure and pricing practices. Case: 1 Out Sourcing to India: way to Fast Track (Geetika page no 272) Case: 2 The Shape of the long –Run Average cost curves in various industries (Dominick Salvatore page no 265) Case: 3 BLP Corporation (Sumitrapal. Need for forecasting.2nd Edition page no 64) Case: 3 Profits in the personal computer industry (Dominick Salvatore page no 19) Case: 4 Total Average and Marginal cost in the U. Demand estimation – Marketing research approaches to demand estimation.jntuworld.Basic economic principles – the concept of opportunity cost.The role of managerial economist. the Law of Supply. Learning Outcome: Students should be able to understand the basic economic principles. Supply Analysis – Supply function.S Steel industry (Dominick Salvatore page no 44) Unit-II: Theory of Demand: Demand Analysis. Production Management. long run costs.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA I-Sem 13MBA04 MANAGERIAL ECONOMICS (Students must read text book.Petersen page no 293) Case: 3 Substitutability between Gasoline consumption acid driving time (Dominick Salvatore page no 265) Case: 4 How Xerox lost and regained International competitiveness and became a leader in information technology (Dominick Salvatore page no 278) Unit-IV: Cost theory and estimation: Cost concepts. Elasticity of demand. Case: 1 Labor productivity and Total compensation in the United States and Abroad (Dominick Salvatore page no 253) Case: 2 Naveen Construction Companies (Craig H. Nature and Scope.www. discounting principle.Innovations and global competitiveness. Marketing. cost-output relationship in the short run and long run.Kaushal Macmillan page no 48) Case: 6 The Demand for sweet potatoes in the United States (Dominick Salvatore page no 100) Unit-III: Production Analysis: Production function. short run vs. average cost curves. Time perspective. Cobb-Douglas Production Function Marginal Rate of Technical Substitution. Unit-I: Introduction to Managerial Economics: Definition. Macmillan page no 203) Case: 4 Mr. incremental concept.com www. forecasting techniques.jntuworld.jntuworld. Economies of scale. Production function with one/two variables.Bruce Allen page no 150) 12 www. marginalism. Case: 1 The objective and strategy of firms in the cigarette Industry (Dominick Salvatore page no 15) Case: 2 Dabur India Limited Growing Big and Global (Geetika. Martin Gets Chewed out by the Boss (W. Finance and Personnel.Petersen page no 172-173) Case: 4 Income Elasticity of Demand (H. Aryasri: Managerial Economics and Financial Analysis.Mithani. Managerial Economics. Managerial Economics.N. Macmillan. PHI. 2012.  Managerial Economics ‘Craig H. TMH. L.  Atmanand. 2012  Ivan PNG Managerial Economics. Dwivedi. McGraw-Hill.  W. 2nd edition. nd  Geetika. and Cases Viva7th Edition 2011.A Strategic Approach. Managerial Economics. Cengage. Macmillan. Cengage.  Justin Paul.jntuworld. David Prentice and Rober Waschik.  D. Pricing philosophy Case: 1 Pricing of innovative product (H. TMH. Chand.www. REFERENCES  ‘Dominick Salvatore Managerial Economics 7th Edition Oxford 2012.2013 13 www. 2011.android.W.  A. 2012  Yogesh Maheshwari.net MBA R13 Unit-V: Market Structure and Pricing Practices: Features and Types of different competitive situations .jwjobs.com www. Cris Lewis and Sudhir K.com . Managerial Economics.14 edition Pearson. 2012  Mc Guigam. Jain: Managerial Economics.  Timothy C. Leena. Ahuja. 2012. Moyer. Cengage. 2011.  Sumitrapal. 2012  D.jntuworld.Kaushal Macmillan page no 78) Case:Pacific copper enterprises(W. 2010. Routledge.  G S Gupta.PriceOutput determination in Perfect competition. Managerial Economics.com www. Petersen.both the long run and short run. Macmillan page no 240) Case: 4 Monopoly in the Mumbai city Taxi Industry (Dominick Salvatore page no 369) TEXT BOOK: th Craig H.R.2012  H. Managerial Economics Cases & Concepts. 2012  H. Monopolistic competition and Oligopoly .Kaushal. Fisher. Managerial Economics.G.Bruce Allen) Case: 3 Suzanne Muth –Theatre Complex (Sumitrapal. HPH. 2012.  H Kaushal & L Palsreve . Sebastian. S. Harris. 2011.Bruce Allen. 2012. Managerial Economics. Routledge. Managerial Economics Theory.Petersen 4th Edition Pearson. Vikas. 2011. Managerial Economics . Excel. Managerial Economics Macmillan. Managerial Economics. Managerial Economics. Managerial Economics 2 Edition.jntuworld. 2012  Mark Hisschey. Applications. Managerial Economics. 2012. Monopoly.M. Role of Government. Vivek Mittal. Economic Times.252) Unit-IV: India’s Trade Policy: Policy changes and Issues. IIMC.China as an Expert Base. 125 Crore on Reliance Infrastructure. page no. page no. page no.Gas Authority of India Limited (GAIL) (Justin Paul. 14 www.WTO.Indus (Budget Game).Reforms Undertaken. page no.200) Unit-III: Capital Markets. IIMA. A Case Study on FEMA. RBI: Capital Market Institutions-Stock Indices.Role of SEBI and RBI.Tapping the Opportunities in Environment: A Case Study of Yes Bank. Monetary Policy. Case 1:. (David W. The knowledge gained by the students on capital markets.Prof Tom and Monetary Policy. Journals : Vikalpa.662) Case 3:.Derivatives Market.Basic Concepts. Decision.android. Case 1:.legal framework. Page no. Aswathappa. (Justin Paul.agreements and implications. page no.Foreign Direct Investment (FDI). Vivek Mittal.Monetary Policy in the 21st Century. RBI guidelines. page no. (Justin Paul.3/e. Page no.com www. EXIM policy and Foreign Exchange Management Act will be useful for them to take decisions to ensure growth and sustainability of the organizations.2012. (K. (Dr. Vivek Mittal. page no.jntuworld.sector wise trade policies: recent developmentsGATT. FEMA – Multi-national companies and FDI. page no.com www. page no.179) Case 2:.208) Unit-II: Economic Policies: Fiscal Policy.RBI Slaped Rs.jwjobs.initiatives. (Justin Paul. trade. Unit-I: Industrial Policy and Regulatory Structure: Industrial Policy. SEBI. Conklin. Vision. Small Scale Industries (SSI)-Industrial Finance.661) Case2: Globalization of Pop Culture.574) TEXT BOOK  Justin Paul “ Business Environment: Text & Cases” TMH.jntuworld. Faculty are free to choose any other cases) Course Aim: Aim of this course is to make students understand different types of business environments they should review before taking managerial decisions.655) Case2:.Case – Water Thief. 765) Case 3: Investment Return from Indian Stock Market – Bombay Stock Exchange (BSE).102) Case 4:-India to allow FDI in Food Retail.jntuworld. students should be able to understand the issues related to the industrial policy and regulation and their amendments from time to time. (Dr. Learning Outcome: After reading the text book & cases related to the syllabus and business news papers like Business Standard. IIMB Review. Case 1:.Industrial Licensing Policy. (Raj Kumar. and Business Line. (Francis Cherunilam. SENSEX. Case 1:.59) Unit-V: EXIM policies & FEMA: India’s new EXIM policy. Case1: The Great Fall (Scam of 2001): A Case of Stock Exchange and SEBI.Five Year Planning. MDI.Industrial Policy 1991.www. They will also understand the terminology of the planning commission and Union Budget.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA I-Sem 13MBA05 BUSINESS ENVIRONMENT (Students must read text book.Latest Union Budget.com .Global and Indian Scenario.Banking Sector Reforms. (Dr. 2011. Joshi & Kapoor. 2012. 2009.net MBA R13 REFERENCES: Dr. David W Conklin “Cases in the Environment of Business” Sage. Business Environment. 2012. Himalaya Publishing. th Misra and Puri “Economic Environment of Business”. A.com www.jntuworld. 7 Edition. 2012. Kalyani Publishers. 2011.com www. Business Environment. PHI.Vivek Mittal “Business Environment: Text & Cases” Excel Books.Ashwathappa “Essentials of Business Environment: Text.jntuworld. Pailwar. “Indian Economy” 30E. K. “WTO Text & Cases”.C. Cases& Exercises” HPH. Economic Enironmnt of Business. TMH. 3/e.Fernando-Business Environment -1st Edition-Pearson-2011. 2009.com .jntuworld. Francis Cherunilam ”Business Environment: Text & Cases”HPH.2012.www.Aswathappa-Essentials of Business Environment -11th Edition –HPH-2011. PSGIM. Palle Krishna Rao.2012 Justin Paul.jwjobs. Rajkumar “International Business Environment: Text & Cases” Excel Books. K. Misra and Puri.android. 2010 15 www. Coimbatore. 2012. HPH. jntuworld.. 2013 16 www. Chand.  Zikmund.  S C Gupta. F-test for two population Variances (Variance ratio test). Measures of Dispersion: Range. al.  Pannerselvam” Research Methodology” PHI. Unit-I: Research Methodology: Introduction-Topic-Review of Literature-Research Gaps-Research QuestionsObjectives-Hypotheses-Scope of the study-Period of the study-Sampling Techniques-Data CollectionPrimary data –Questionnaire design-Secondary data-Data Analysis-Limitations of the study-AppendixReferences. 2013  Donald R Cooper et.  P N Arora” Comprehensives Statistics Methods” S. Median and Mode. TMH.  R P Hooda “Statistics” Vikas. 2012. Praful K Khatua. Research Methodology.www.  Ranjit Kumar “Research Methodology” Sage. 2012  C B Gupta “ An introduction to Statistical Methods” Vikas.K. Spearman’s rank Correlation Coefficient. HPH. Pie Diagram.com www. Measure of Skewness.Parametric Hypothesis Testing: Procedure for Testing of Hypothesis.  Sharma” Business Statistics” Pearson. Graphical presentation of data: Histogram. Sub-divided Bar Diagram. Multiple Bar diagram.android. 2012. Unit-IV: Parametric and Non.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA I-Sem 13MBA06 RESEARCH METHODOLOGY & STATISTICAL ANALYSIS (Students must read text book. Scatter plot. ”Fundamentals of Statistics”. Pearson’s Correlation Coefficient. Diagrammatic representation of data: Bar diagram. Cengage. 2012  S L Gupta ‘Business Research Methods” TMH. One Sample t-test for the Population Mean. Faculty are free to choose any other cases) Course Aim: To understand the research methodology and basic statistical tools for analysis and interpretation of quantitative and qualitative data. 2012. ANOVA One Way Classification. Standard deviation and Variance. Two Sample t-test for independent Samples.Sharma” Business Statistics-Problems and Solutions” Pearson.  Levin. 2012. Rastogi & Siddiqui. TEXT BOOK  Glyn Davis & Branko Pecar “Business Statistics Using Excel” Oxford University Press. HPH.jwjobs. REFERENCES:  J. Unit-V: Time Series and Data Analysis: Fitting a trend line to a time series. Chi Square test of association.com www. Unit-II: Tabulation. Paired Sample t-test. They will be able to analyse the data statistically. 2012. Regression lines.jntuworld. Rubin. Chi Square test of independence. Business Research Methods.  Priti R Majhi. Coefficient of variation. 11/e 2013. 2012. 2012. Method of least Squares and Method of Moving Averages. “Statistics for Management” Pearson.jntuworld. 2010. Learning Outcome: Students will be able to apply the principles of research methodology for the research design for the various mini and major projects of the MBA programme.com . 2012  Newbold” Statistics for Business and Economics” Pearson. Measure of Seasonal Variation. Unit-III: Linear Correlation and Regression Analysis: Covariance. Measures of Central Tendency: Mean. 2012. Business Research Methods. ANOVA two way Classification. 2013 Wayne l Winston. Statistics for Managers.www. 2013. Excel. 2013 Derek. PHI. Sage. Statistics for Business. Bhardwaj : Mathematics and Statistics for Business.jntuworld. 2013.com www. Stephen. Excel Data Analysis and Business Modeling.net MBA R13       Mukul Gupta & Deepa Gupta “Research Methodology” PHI. L Waller.com www.jwjobs. PHI.android. Kathryn A Szabat. 17 www.com .jntuworld. Uwe Flick.jntuworld. Introducing Research Methodology. Routledge. 2013. 2011 David M Levine. 20. IV V t. Understand application of statistical measures of central tendency.www. Data from External Sources. 18 www. Getting started with excel: Opening a blank or new workbook. view. Saving. and Printing. and Copying Worksheets. 2012.com www. 10. 9. 13.com www. Using and Formatting Tables. Multiple Bar diagram. 2. regression lines. bar diagram. 7. Excel. Customizing the Quick Access Toolbar. Learning Outcome: The learning outcome is that the students should be able to: Analyse the data to draw inference for decision making. Cut. 16. 8. Using the Excel help function. ANOVA one way classification. Correlation. Measure of central tendency: mean. 21. Analyse trends. Formatting Data and Using the Right Mouse Click. Understand application of ANOVA. Introduction. Paste Special. Advanced Worksheet Features. mode. Data Analysis Using Charts and Graphs. Test hypotheses. 18. independence of attributes. Coefficient of variation. median. Copy. About EXCEL 1.android. REFERENCES  David Whigham “Business Data Analysis Using Excel’’ Oxford University Press. Editing.jwjobs. Page Setup. Advanced Formulas and Functions. Creating and Using Templates. review.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA I-Sem 13MBA07 MS-EXCEL PRACTICAL (LAB) .jntuworld. page layout. standard deviation.PART A I. Measure of dispersion: variance. Basic Formulas and Use of Functions. PART B – STATISTICAL TOOLS FOR EXECUTION USING EXCEL III Tabulation. formulas. 15.  Winstion “Excel 2010 Data Analysis and Business Modelling” PHI Learning Private Limited. add-inns. Highlights and main functions: Data. general organization.com . 4. chi square test. 2013. Highlights and main functions: Home. Pie diagram. 17. 5. Managing. 11. Using Headers and Footers. Working with Data: Entering. moving average method. Time series: forecasting Method of least squares. Uses of Excel. 3. Advanced Data Analysis using PivotTables and Pivot Charts. TEXT BOOK  Glyn Davis & Branko Pecar “Business Statistics Using Excel” Oxford University Press. General EXCEL Lessons 6. Inference and discussion of results. Syllabus . F-test. II ADVANCED EXCEL LESSONS 19. Inserting. 14. 2012. Manipulating Data.jntuworld. 2012.jntuworld.  Bajpai “Business Statistics” Pearson. New functions and features of excel 2007. Insert. Securing the Excel Document (Protect Cells and Workbook).test. 12. Filters and Sort and Validation Lists.100 MARKS Course aim: The course aims is to understand MS Excel for applying statistical tools learnt in RMSA. using Data Names and Ranges. Paste.  D P Apte : Statistical Tools for Managers USING MS EXCEL. Stephan & Kathryn A. Response. 5/e 2012. Cengage.jntuworld. Cengage. 2013. MS Office.jntuworld. Ajai.Gaur. 2013. Business Statistics in Practice. 2009. Sanjaya S.android. Statistics for Managers – Using MS Excel.www.jwjobs. TMH.com www. Shelly.Gaur.jntuworld.net MBA R13      David M Levine. Robert H Carver.com www.S. 2007. PHI. 19 www. Doing Data Analysis with SPSS. David. F. Szabat. Statistical Methods For Practice and Research. Bruce Bowerman. 2009.com . b. John X Wang. Business Letter Writing.. Importance of Written Business Communication. Career Building. Case Study: Missing Briefcase (Meenakshi.. Strategies for Writing the Body of a Letter. C. 9. Routledge. Written Instructions. preparing your resume. setting a career goal. Case Study: Handling unsolicited proposals for private infrastructure projects(Meenakshi. Business Communication.. Unit-V: Careers and Resumes : Introduction. Writing Effective Memos. Case Study: Recruitment Drive at SOBER. TMH. David Irwin: Effective Business Communications... Everest. 2. Rajendra Pal. PHI.. (Meenakshi. 2013.com .Hima Bindu.com www. Unit-II: Business Correspondence: Introduction. job search / looking at various options.. 2009 15. electronic and video resumes. Corporate Reports. Practice Exercises. a.) Unit-IV: Business Reports and Proposals: Introduction. 2013. 2011. “Business Communication”. *** Unit-I: Business Writing: Introduction.HPH. Krishnamachryulu. Lehman and Dufrene Sinha. Viva-Thorogood.Anitha Kumar.com www. CRC Press. J S KorlahaHi: Essentials of Business Communication: Sultan Chand & Sons. 3. Kalpan and Baron’s. Kathleen Fearn-Banks. Effective Business Correspondence.). Kinds of Business Letters. Caution and Danger. 2011 14. online recruitment process. Cengage.android. 2013.jwjobs. What is a Report. resume formats. Format in Instructions. REFERENCES: 1. New Delhi. 5. Cengage.. Sailesh Sengupta. Oxford. Case Study: How to operate the Minolta Freedom 3 Camera.jntuworld.). Practice Exercises. Write your resume to market yourself. students will be enabled with the following skills. Learning Outcome: At the end of the course. Sehgal:Business Communication. 2013 8. Business Communication Skills.jntuworld. 2012. BCOM (Business Communication) 2nd edition. Crisis Communication-A case book approach. Excel. 2011 20 www. GLOBERENA OR ANY OTHER SOFT SKILLS SOFTWARE/DATABASE. Oral Instructions. 11.jntuworld. Five Main Stages of Writing Business Messages. Lalitha Ramakrishnan: Business Communication. Anjali Ghanekar. (Meenakshi. Business Proposals... Case Study: Communication Complication in English(Meenakshi. Business and Managerial Communications. Lesikar: Basic Business Communication.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA I-Sem 13 MBA08 BUSINESS COMMUNICATIONS – PRACTICAL 100 MARKS Aim: Aim is to enable students understand how to write business letters and improve written communication. 2013. Steps in Writing a Routine Business Report. Direct and Indirect Approached to Business Messages. 2013. Case Study: The key board syndrome(Meenakshi. Academic Writing for International Students of Business. General Warning. B.). Pearson. Stephen Bailey. Common Components of Business Letters.). 2013 6. Will be able to understand how to write project report. 2013.www. traditional.. Understanding yourself.. 7. 13. Routledge. TEXTBOOK : Meenakshi Raman and Prakash Singh. Product Instructions. 12.). Audience Analysis. GRE & TOEFL. Business Communication. 2012. English language skills for effective written business communication (‘s). Parts of a Report. 10. Kalpan Publishers. Practice Exercises. 4. Business English Dictionary. 2012. Unit-III: Instructions: Introduction. Subba Rao. No. 267) Unit-III: Performance Appraisal and Training & Development of Employees – Concept of Performance. 671) Case: Appraising the secretaries at Sweet water U? (Gary Dessler page no 349) Unit-IV: Compensation – Basic Factors in Determining pay structure – Establishing pay rates – Pricing Managerial and Professional Jobs – Special Topics in Compensation – Benefits – Insurance – Retirement 21 www. No. *** Unit-I: Introduction of HRM: Introduction to HRM – Line Managers – HR Duties – New Approaches to Organizing HR – Globalization & Competition Trends – Technological Trends – Trends in Nature of Work – Workforce and Demographic Trends – Economic Challenges – HRM in India – High Performance Work System’s – Labor Legislation in India – Equal Employment Opportunity 1990-1991 – HR Score Card developed by TVRLS India. Learning Outcome: Students should be able to understand the basic HR concepts. 79) Case: where do you find the Bodies? (Robert L Mathis P. 667) Case: Performance Appraisal at Cola Magic Drinks (Robert L Mathis P. Management Appraisal – Techniques for Performance Appraisal – Career Management – Employer Life Cycle – Career Management & Talent Management.jntuworld. Case: Training Crucial for Hotels (Robert L Mathis P. 119) Unit-II: Recruitment and Placement: Basics of Job Analysis – Methods for Collecting Job Analysis Information – Job Descriptions – Job Satisfaction – Job Enlargement. They will be able to understand the process of recruitment. 118) Case: Mitsubishi Believes in EEO. No. 193) Case: Recruiting at Kia (Robert L Mathis P. No. Analyzing Training needs & Designing the program – Implementing different training program – Implementing Management Development Programs – Evaluating the Training Programs . No. training & development. Job Rotation.android. Case: Social Surveyors in Flood-hit Areas (Gary Dessler page no 160) Case: Finding people who are passionate about what they do (Gary Dessler page no 195) Case: HR. No. No. Case: Reinventing the wheel at apex door Company (Gary Dessler page no 309) Case: Xerox Focuses on HR (Robert L Mathis P. 231) Case: Strategic Selection: A Review of Two Companies (Robert L Mathis P. No. 35) Case: Religious Accommodation (Robert L Mathis P. No. 79) Case: The Reluctant Receptionist (Robert L Mathis P.jwjobs. performance appraisal.www. compensation and employee retention approaches and strategies. 159) Case: Accenture – Retaining for Itself (Robert L Mathis P.jntuworld. Faculty are free to choose any other cases) Course Aim: To understand various terms in HRM and be able to manage the human resources of an organization effectively and efficiently.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA II-Sem 13MBA09 HUMAN RESOURCE MANAGEMENT (Students must read text book. HRP – Recruitment & Selection Process – Planning & Forecasting – Sources of Recruitment – Recruitment of Diverse Work Force – Employee Testing & Selection – Basic types of Interviews – Errors in Interviews – Translating Strategy into HR-Policies & Practices. No.Now (Robert L Mathis P. Job Enrichment. No.com .jntuworld. 647) Case: The Dilemma Within (Robert L Mathis P. selection. No. No. Scripps and UPS (Robert L Mathis P.com www.com www. 307) Case: performance management improvements for Bristol-Myers Squibb (Robert L Mathis P. 393) Case: Just Another Job (Robert L Mathis P. No. CULTURE and Business Results Success at Google. HPH. 231) Case : Wal-Mart and Watching Its “Union Prevention” (Robert L Mathis P.  Shyamkant Gokhale “Personal Management”. 2012. “Essentials of Human Resource Management”. Excel. Aswathappa. TMH. Everest Publishing House. 2012  Narendar Singh. Mines Act.com www. Anjali Ghanekar.Wayne Mondy.Everest.  Dennis R. 2012. Oxford. Colonel (Dr.  Ravi Dharma Rao.A South Asian Perspective ”. 507) Unit-V: Employee Relation – Labor Movement – Collective Bargaining Process – Grievances – Managing Dismissals – Employee Safety and Health – Occupational Safety Law – Work Place Health Hazards Problems & Remedies – Salient features of Industrial Disputes Acts 1947 – Factories Act.jntuworld. 2011. Mirza. Human Resource Management.A.) Laxmi Publication. “Human Resource Management”. 629) TEXT BOOK:  Gary Dessler. 2009.  Wayne. No. 435) Case: Benefiting Connie (Robert L Mathis P.com . 2011. Juthika Sarkar. Excel Books.net MBA R13 Benefits – Personal Services & Family friendly benefits – Salient features of Workmen Compensation Act & Minimum Wages Act. Pearson.F.2011  R. “Managing Human Resource Management”.www. 2012  Nick Wilton.  Dr. No. 2013. International HRM.M. 2012. 12th Edition.  Indranil Mutsuddi. Case : The New Safety and Health Program (Gary Dessler page no 623) Case : Full Disclosure on Sex Offenders? (Robert L Mathis P. Case: Salary inequities at ACME Manufacturing (Gary Dessler page no 429) Case: HR Contributes at CSSCO (Robert L Mathis P.2011 22 www. 2010. “ Human resource Management Text and Cases”. Cengage Learning 2012.  Saiyadain. Journals : Indian Journal of Industrial Relation. Illustrated Case Studies in Indian Management . Leadership excellence. 2013. NHRD Journal of Career Management .jntuworld. Personnel today. “Human Resource Management” Pearson. “Human Resource Management”.  Dr. Ranjeet Nambudiri.B. 2011.  K.Rao. 2011. REFERENCES FOR CASES:  Robert L Mathis. No. 36) Case: Compensation changes at JC Penny (Robert L Mathis P. “An Introduction to Human Resource Management” Sage. No. “ Human Resource Management”.Cascio.jntuworld. Text and Cases”. Routledge. TMH.  Dipak Kumar Bhattacharyya “Human Resource Management”. Management and Labour Studies.com www. “Human Resource Management. Routledge. 2012. 2012.P. Briscoe et al. Indian Journal of Training & Development.Kahok.Mamoria & V. HRM Case Studies. Manas Ranjan Tripathy “Human Resource Management.2010. John H Jackson. 8th Edition. No.  V S P Rao.  Chris Rowley and keith Jackson.S. TMH.android.  Seema Sanghi. Excel Books.2012.  Uday Kumar Haldar. Everest. “ Human Resource Management” Macmillan. REFERENCES:  C. Newage.jwjobs. Cases in OB & HRM. Personnel Management. “Essentials of Human Resource Management”. Assumptions of LPP.  A M Natarajan.com . “ Quantitative Techniques for Decision Making”. 2012. Unit-III: Assignment Model: Algorithm for solving assignment model. P Balasubramani.jwjobs. TEXT BOOK: th  J. Vikas. variations of assignment problem: Multiple Optimal Solutions. 3rd revised edition. TMH. under perfect information.Chand. 5 edition.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA II-Sem 13MBA10 QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS (Students must read text book. opportunities and short comings of using an OR model. 2012. Test of optimality by Modi Method. under risk. solving of LPP by Graphical Method: Extreme point method and ISO-cost profit method. construction of decision tree Unit-V: Queuing Theory: Queuing Structure and basic components of a Queuing Model. Oxford University Press. PHI. Limitations of LPP. 2012. Hungarians Method for solving assignment problem. Decision Theory and queuing theory. types of model. travelling salesman problem. Distributions in Queuing Model. These concepts help the student in taking decisions for business.L Schgel “Quantitative Techniques and Statistics”. Guidelines for formulation of LPP.jntuworld.  Hamdy A Taha : Operations Research: An Introduction.jntuworld. Big-M method. Process for developing an operations research model. simplex method for solving assignment problem. Pearson. ingredients of decision problems. Applications of OR in different Managerial areas. Learning Outcome: The Course covers origin and application of OR. 2010  R. HPH.K. A Tamilarasi. Queue Discipline. Journal : Udyog Pragati : The Journal for Practising Managers. 2012.  Hillier / Lieberman: Introduction to operations research. Sharma.com www. Quantitative Techniques. Mumbai. 9th edition. simplex method. Defining a model. Problems like unbalanced Supply and demand. Formulation of LPP For different areas. Faculty are free to choose any other cases) Course Aim: The objective of the course is to provide the basic tools of Operations research in solving the management problems using mathematical approach for decision making. 9th edition. Methods for finding Initial feasible solution : Northwest corner Method.R. Unit-I: Nature and scope of Operations research: Origins of OR.android. Differences in Queuing Model with FCFS. Pannerselvam : Operations Research. Single and Multiple service station with finite and infinite population. Maximization case in assignment problem. NITIE.www. Variation transportation. cost of uncertainty. Unit-IV: Decision Theory: Introduction. 2012. Transportation Problem: Mathematical Model of transportation problem. Kothari. “Operations Research: Theory and applications. 23 www. Degeneracy and its resolution. decision tree. Linear Programming.com www. Least Cost Method. REFERENCES:  Anand Sharma.  C. Vogel’s approximation Method. 2012. 2013. 3rd revised edition. Macmillian. “Operations Research” Pearson.  Pradeep Prabhakar Pai : Operations Research : Principles and Practice. converting primal LPP to dual LPP. Unit-II: Linear Programming Method: Structure of LPP.2012  Prem Kumar Gupta “Introduction to Operations Research” S. unbalanced assignment problem. 2013. two phase method.  K. Decision making – under uncertainty.jntuworld. 1st edition. Practices. Application areas of LPP. Anderson.Vohra.jntuworld. Quantitative Techniques.com www.com www.jwjobs.android.www. Camm & Martin. Quantitative Techniques in Management. TMH. 2011. Quantitative Methods. 2013 Mik Wisniewski.jntuworld. “ Quantitative Techniques for Decision Making” PHI. 2013 L C Jhamb. 2012. 2013. Everest. Pearson.jntuworld. Sweeney. 2012.com . Excel.net MBA R13       M P Gupta. 24 www. Williams.D. Quantitative Methods for Business. R B Khanna. Anitha H S : Operations Research. N. A brief discussion on dividend policies of Indian companies. FM helps in understanding the use of resources efficiently. Major theories centered on the works of GORDON. Unit-III: Capital Structure Decisions: Capital structure vs.Relevance of dividends. Data for New Projects. effectively and economically. Marketable securities: characteristics. the Agency relationship and costs.jwjobs. To ensure the availability of timely. operating leverage and composite leverage. The NPV vs.jntuworld.com . It enables managers to monitor their decisions for any potential financial implications and for lessons to be learned from experience and to adapt or react as needed. It will introduce you to the concepts and theories of corporate finance that underlie the techniques that are offered as aids for the understanding. Planning of working capital. financial leverage. determinants of working capital needs. Financial evaluation of Mergers. preference shares.jntuworld. – Basic strategies for cash management. project evaluation. EBIT-EPS Analysis. Welfare. share-splits. selection criterion. The theoretical backdrop – Dividends and valuation. motives for Mergers. Unit-V: Management of Current Assets: Management of cash. Working Capital Management: Components of working capital. Developing Cash Flow. WALTER and LITNER. Unit-IV: Dividend Decisions: Dividends and value of the firm . Unit-II: The Investment Decision: Investment decision process. Rights issue. Equity. 25 www. equity capital and retained earnings. Major forms of dividends – Cash and Bonus shares. the MM hypothesis. cash management techniques/processes. evaluation and resolution of financial manager’s problems. Concept of Time Value of Money – Future Value and Present value and the basic valuation model. Acquisitions and Takeovers: Types of Mergers. Importance of cost of capital in capital budgeting decisions. Capital structure Theories –The Modigliani Miller Theory. NI.Capitalization. Debt vs. Cost of capital: Concept and measurement of cost of capital. satisfying. To focus on wealth maximization rather than profit maximization. Capital budgeting decision under conditions of risk and uncertainty. Bonus shares. Indifference Point/Break even analysis of financial leverage.www. relevant and reliable financial and nonfinancial information. cost of equity. cash budget. weighted average cost of capital and marginal cost of capital. Cases. Unit-I: The Finance Function: Nature and Scope. Factors determining Dividend Policy-dividends and valuation of the firm-the basic models. Faculty are free to choose any other cases) The students need Discounting Table and Annuity tables for the examination Course Aim: To give an overview of the problems facing a financial manager in the commercial world. Capital Budgeting Techniques –Traditional and DCF methods. Evolution of finance function – Its new role in the contemporary scenario –Goals of finance function – maximizing vs. Learning Outcome: Provides support for decision making. Risk-Return trade off. Declaration and payment of dividends.com www.Project generation. IRR Debate. Economic rationale of Mergers. financial structure . Wealth vs. Financing of working capital through Bank finance and Trade Credit – Recommendations of Tandon and Daheja Committee on Working Capital.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA II-Sem 13MBA11 FINANCIAL MANAGEMENT (Students must read text book. Approaches for reconciliation.com www. project selection and project Implementation.jntuworld.android. Management of receivables and Management of inventoryThe importance of current assets management in working capital planning. net working capital. NOI Theory and Traditional Theory –A critical appraisal. Profit vs. Corporate Restructuring: Corporate Mergers. gross vs. the operating cycle approach. Marketable security alternatives. TMH.jntuworld.C.jntuworld. 8th Edition.com www. Cases in Financial Management.K. “Financial Management” S.jwjobs. P K Jain: “Financial Management-Text and Problems”. 6 Edition.Tulsian. 10th Edition. Vikas .Gupta.Sharma . Management Accountant.C. Human Capital.2012  Prasanna Chandra.2012  Rajiv Srivastava.www. Bharat Tulsian . 2012  James C Van Horne. 2012. Financial Management.A. New Delhi.jntuworld. R.Chand Publications. “Financial Management” Kalyani Publishers .com . Sanjay Dhamija.net MBA R13 TEXT BOOK  IM Pandey.android. 2013. Financial Management” Oxford University Press.2012  Shashi K. Journals : Chartered Accountant. “Financial Management and Policy” Pearson Education.  IM Pandey.Y Khan. Finance India .com www. “Financial Management Theory and Practice”. Anil Mishra . 2012 .  P. TMH 2/e 2012 26 www. TMH . REFERENCES: th  M. Journal of Accounting & Finance .  Jawadekar.who are cyber criminals? Classification of cyber criminals-Legal Perspectives-Indian Perspectives-Cyber crimes and indian ITA 2000. Case: Purchase order system: application case study. Systems Analysis and Design. System Design – Design Objectives. Learning Ourcome : After going through the cases in the text and other references. IS Security and Control. Business Intelligence and Knowledge Management System.Global perspective on cybercrime-Cybercrime era. Types of Information. systems implementation.com www. by the end of this course the students will understand the MIS concepts its applications.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA II-Sem 13MBA12 MANAGEMENT INFORMATION SYSTEM (Students must read text book. 2012. Unit-V: Introduction to Cyber Crime : Cyuber Crime Defination and orgin of the word. CRC Press. Case :MIS at Narayana Labs Ltd. MIS Text and Cases. Case : Implementation of OLT at Deep College of Management and Technology.jntuworld.Requirement Determination. Structured Analysis Tools. Sharma “Management of Systems” Macmillan. Unit-IV: Building of Information Systems: System Development Stages. 2012. Information systems for competitive advantage.  A K Gupta. 27 www. Case : Knowledge Management Systems at Anil Consultancy. MacMillan.  Sandra Senf “Information Technology Control and Audit” 3e. 3rd Edition.cyber crime and information security.com www. Case : Effectiveness of MIS: A Case Study. Case: Planning of IS at Anoop & Company. System Development Approaches.jntuworld. Faculty are free to choose any other cases) Aim: The aim of this course is to enable students to understand the importance of information systems in the decision making and management of organizations.  Dr Milind M Oka “Cases in Management Information system ‘Everest. Structure and Classification of MIS. Case : Siba International and Functional Information System. Management Information Systems–Managerial Perspective. 2010. evaluation & maintenance of IS. Detailed system design. Conceptual Design. definition. Strategies for Requirement Determination. Unit-III: Management of IS: Information system planning.(Refer : Nina Godbole et al) TEXT BOOK  D P Goyal. ERP Systems. 2012. Design Methods. TMH. 2012. Unit-I: Introduction : MIS importance. Case: System requirement specification: An illustrate case.jntuworld. Information and Systems Concept.jwjobs.android. Case : Apollo Hospitals.www. system acquisition. nature and scope of MIS. REFERENCE:  Nina Godbole & Sunit Belapure “ Cyber Security” Wiley india 2012. Case: MIS at XYZ Bank. Case : Sigma Industries Limited (SIL) Unit-II: Business Applications of Information Systems : E-Commerce.com . DSS. net MBA R13            Arpita Gopal. MIS for Strategic Business Processes.com . 2010 Kelkar. PHI. Management Information System. 2012 Rajaraman. 2013 28 www. Himalaya. 2010 Murthy. 2010 O Brien. Cases in Management Information Systems. Pearson. PHI.www. 2012 Laudon & Laudon. 2009. PHI.jntuworld. Marakas. 2013 Sanjay Mohapatra. Management Information Systems. Management Information Systems. Excel. E-Commerce. Kalyani.2012 Aman Jindal.jwjobs. Information Technology.com www.jntuworld. Behl. PHI. 2011 Nirmala Bagchi. an Indian Perspective. Joseph P T.jntuworld. Cengage.android. TMH. Vikas. Management Information Systems. Management Information Systems. Management Information Systems. 2013 Effy oz. Management Information System.com www. Unit-I: Introduction to World of Marketing: Importance. Marketing Philosophies. Case : Drawing on data. Promotion & Communication Strategies : Marketing Channels. Channel intermediates and functions.jntuworld. Commissioning MR. Case : Nano Car (lamb. business and industrial products. classifying products. sales promotion. scope of Marketing. Hair – page no:356). MR Online. page no: 70). Case : Ready Meal Manufactures (Adrian palmer. Unit-II: Analyzing Marketing Opportunities. personal selling. advertising. The promotional mix. Hair Page no:446) Case : Avon Cosmetics (lamb.segmentation of consumer market. line & mix. MR Process. market targeting – evaluating market segmentation. positioning strategy. Case : TESCO (Adrian palmer page no : 388 ) Case : Hero Motor Corp (lamb.jntuworld. Social & Personal Factors. Core Marketing Concepts. Learning outcome: a. Unit-III: Designing a Customer Driven Strategy: Market segmentation. Case : Home Shop (Arun – page no: 639). Case : Small New Phones (Adrian palmer. Hair Page no:497).page no: 296). Neelamegham page no 225). Unit-IV: Distribution Decisions. Developed Vs Developing Marketing. They will be able to analyze markets and design customer driven strategies and will be able to communicate the decisions towards business development with superior customer value. 29 www.communication process. Hair – page no:52) Case : Indigo (lamb.P Maheshwari page no: 03) Case : Mahindra Scooters (Arun Kumar page no: 89). selecting target market segmentation. Market Research-Definition of MR. Case : Bata (Rajendra.android. International MR.com . channel structure. communication promotion mix. By reading text and relating the concepts through cases the student would be able to understand the concepts of marketing management. new product development. channel strategy decisions.www. factors effecting the promotion mix Case : Barista (Arun Kumar – page no:33). Faculty are free to choose any other cases) Course Aim: Aim is to understand the basic marketing concepts through case studies.jntuworld. positioning – positioning maps. b. MR & Ethics. Marketing Environment. Case :( Positioning) Dalda (Arun Kumar page no:195).com www. Analyzing Consumer Markets – Consumer Behavior – cultural. public relations. Case : Santoor –(lamb Hair– page no : 238). alternative channel. Customer Value and Marketing Mix : Consumer Decision Making. searching for insight (Adrian palmer – Page no: 175). marketing communication. Creating Customer Value. Case : (Segmentation) Zee TV (lamb. business market.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA II-Sem 13MBA13 MARKETING MANAGEMENT (Students must read text book. MIS.jwjobs. PLC. channel for consumer products. product range. Case : Eureka (Arun – Page no: 711).com www. Hair page no 300 ) Case : (Positioning) Nimbooz (S. Case : (Targeting) Kellogg’s (lamb. Marketing Strategies & Plans. requirement for effective segmentation. Hair page no 212). developing products & brands – product levels. Global marketing. Chris fill.android. 2013  Sidharth Balakrishna.  Paul Baines. 2012. Indian cases in Marketing Management. case studies in Marketing the Indian context. Hair – page no: 534). Ehsan UL Haque. M. Case : Coca Cola(lamb. video cases.jwjobs. Digital marketing. pricing strategy. 2nd Edition. Marketing.  R. Hair. WOM. Pearson Education. “Marketing Management”. Gray Armstrong. 2012. 2012. Case : Akash Tablet (lamb. A South Asian Perspective. TMH. Everest publishing house. ethics of pricing strategy. REFERENCES:  Philip Kotler.  Ramaswamy Namakumari. Cengage Learning. cases. Cengage learning. Social marketing.  S. You can play on any computer with internet (Rs. Fundamentals of Marketing. MICA Communications Review.net MBA R13 Unit-V: Pricing Decisions & Personal Communication . 2013.  Debases Pradhan.V. Marketing in India text & cases4th edition. 2012. 2013.jntuworld.Sherlekar. Hair – page no: 112). oxford . Business Game: Music2Go Marketing: (Marketing Management Simulation Game). BOP.per year).www.  Dilip M. Kevin Lane Keller. marketing management.  Rajendra P Maheshwari.  K. Donald Baack. 19th Everest Publishing House.Krishnamoorthy.Hair Page no:650) Case : Nokia (Neelamegham page no– 645). Faculty may visit : login. International Book House 2012. where the students are required to formulate and implement their own Sales and Marketing Campaign. product line pricing. REFERENCES FOR CASES:  Arun kumar & N. Sarwate. Routledge.Karunakaran: Marketing Management (Text and Cases). Hair – page no: 557). a case book. (For PPT. cases in Marketing Management. Sage South Asia edition. cost determinant of price. 2012. an Indian perspective.  Czinkota Kotable “Marketing Management” Indian Edition. 2012.com . Kelly Page. Case : I phone ( lamb. Marketing Management. Kulkarni. 5th edition PHI. Oxford.150/. Music2Go is a Principles of Marketing/Marketing Management simulation game. This helps the students to have a hands – on business experience in the classroom – experiential learning at its best. Vikas. principles of marketing. TMH 5th Edition 2013.  Rajan Saxena: Marketing Management.  Kenneth E Clow. Rural marketing. Mc Daniel: MKTG. 2nd edition PHI.com ) Journals : Indian Journal of Marketing. Cengage Learning. HPH.jntuworld.com www. Theory and Practice.  S. south Asian perspective. Case : Compact car (Arun Kumar page no :369) Case : Chick (lamb. Neelamegham.  Adrian Palmer: Introduction to Marketing. Case studies inMarketing. Case : Airtel (Arun – page no: 901) Case : Beer Marketing (Adrian palmer page no:529) TEXT BOOK:  Lamb. 2012. break even pricing.Importance of price. 2012. 2012. 2012. marketing management text and cases. Pearson. Prafulla.P Maheswari – Page no:408).A. 2013. 2/e. relationship Marketing.com www. Vikas. 2012.cengage. Case : Shakti (Rajendra . Sharma. post modern marketing. practical solutions to cases in marketing management. 2011. Srinivasan. concept. Himalaya Publishing House.  Prof. Meenakshi: Marketing Management. 2012. markup pricing. challenges and trends. 13/e.jntuworld. profit maximization pricing.  Marilyn A Stone & John Desmond. Asian Edition. Marketing Management concept and cases.  Philip Kotler. 4/e. Piyush Sinha. Govindarajan. Pearson Education. 2011 30 www. Case Solutions.  M. Y. 2011. Abraham Koshy and Mithleshwar Jha: Marketing Management. R. Agnihotri. market sustainability and ethics. 13/edition. 2012. TMH. Balasubramanian : Corporate Governance and Stewardship. Business Ethics and Corporate Governance. Unit-I: Business Ethics The Changing Environment: Business Ethics-why does it matter?.2012.V.com www. Intellectual properrty in the cyberspace. stages of Moral development. Introduction to Professional Ethics.  Geethika. 2012. Introduction. ethical and psycological . Ethical Dilemma.  N. Journal of Human Values : IIM Calcutta. Dilemma and Ethical Dilemma-Mounting Scandals-Ethical Issues-Preparatory Ethics: Proactive steps-The software challenge. Principles.com www.RK Mishra. Learning outcome: The learning outcome developing business ethics and professional ethics.  C.com . Unit-IV: Corporate Governance I: Does Good Governance Really matters to Corporations?-Importance of corporate Governance –Corporate Governance in India-Board Structures Processes and EvaluationDirector Independence –Board committees. SAGE.www. S. REFERENCES:  A.  Dr.Fernando: Corporate Governance. inforamtion Warfare. B Carroll.C Fernando page no.Murthy: Business Ethics.Political. They will also be able to understand ethical and psychological dimensions to contain cyber crimes and also will be able grasp the important issues related to corporate governance.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA II-Sem 13MBA 14 BUSINESS ETHICS AND CORPORATE GOVERNANCE (Students must read text book & References.  Nina Godbole & Sunit Belapure “ Cyber Security” wiley india 2012. 2013.C.jwjobs.Carol Gilligan’s Theory-Principles of Ethics. Himalaya Publishing House. Case: Infosys Technologies: The best Among India Corporate (A.android. Indian model of Corporate Governance. TMH. 2013. Routledge.33) Case: TATA Steel: A Company that also makes Steel (A. 2012. (A.2011.C Fernando page no :69) TEXT BOOK  SK Mandal: Ethics in Business and Corporate Governance. Pearson. Internal Control and Assurance-Banks and Corporate Governance. dimensitional . Policies and Practices. Kohlberg’s study. Business Ethics-Brief Readings on Vital Topics.C.jntuworld.218) Case 2: Ethical Dilemma (CSV Murthy page no: 594) Unit-III: Cyber crimes and cyber Terrorism-social.  Archie.jntuworld.S.S.Ethical dimenstions of cyber crimes-the psycology. Unit-V: Corporate Governance-II: Information communication and Disclosure-Irani Committee Report-OECD Principles of Corporate Governance –Risk. Case 1: How unethical practices almost destroyed world com.Chand.590) Unit-II: Professional Ethics.Excel.jntuworld. Corporate Governance Theory and Practice. 31 www. 2/e. TMH.Can Business Ethics be Taught and Trained?. Levels of Business Ethics-Five Myths about Business Ethics.Fernando Page no. Case: The BHEL Disinvestment (CSV Murthy: page no. Sociology of cyber criminals.S.Ethics in Production and Product ManagementEthics of Marketing Professionals-Ethics in HRM-Ethics of Finance and Accounting Professionals-Ethics of Advertisement-Ethics of Media Reporting-Ethics of Healthcare Services. mindset & Skills of Hackers & Other cyber criminals. 2012.Khanka. Faculty are free to choose any other cases) Course Aim: The aim of this subject is to inculcate the need for business ethics to ensure sustained business stability. 2013 V Balachandram. Corporate Governance.C.com .com www. Routledge.jwjobs.net MBA R13      K.jntuworld. Praveen B Malla. Ethics and Social Responsibility. H. 2013. Corporate Governance.jntuworld. PHI.www. PHI. Business Ethics. 2011 Khanka. Routledge 2010. S. Business Ethics and Value Systems.Chand.android. V Chandrasekaran.com www. 2013 32 www.Praveen Parboteeach. Business Ethics and Corporate Governance.Mruthyunjaya.jntuworld. 33 www. 2013. OR ANY OTHER SOFTWARE. Gain communication skills and be able to convince their view point to the superiors.www.com . LAB: Globarena E-Mentoring System. by Globarena Technologies Pvt. Face interviews.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA II-Sem 13MBA15 PERSONAL EFFECTIVENESS (50 Marks internal) Course Aim: The aim of this course is to enable students develop soft skills necessary for employability of MBA students.com www. Life style management skills to grow in modern day organization and succeed in their chosen careers. Murphy: Effective Business communication.com www. Participate in group discussions. TMH.jwjobs.net. 1. 1/e.jntuworld.jntuworld. 2012. 2013. 7/e. Anandamurugan. 3. Hyderabad. peers and subordinates. Help students to confidently face and succeed in the corporate selection processes. 2. Time management skills to efficiently manage time in meeting deadlines in modern day organizations.globarena.jntuworld. Ltd. TMH. 4. Colin BEARD: Experiential Learning. Kogan Page. Placement Interview Skills for Success.android. Learning Outcome: Students at the end of the course would be able to: Loose fear of public speaking and feel confident about them-selves. * Presentations Group Discussions Overcoming fear of facing Interviews Time Management Vocabulary skills for critical corporate communication and to give effective presentations to internal and external customers of an organization. It can be provided in LAN and also can be accessed by registering in http:\\gems.      REFERENCES 1. Sherfeild:Developing Soft skills-Pearson Education-2013. 2010.www. 2. Refer Books Under 13MBA03 . Stability and Stock Performance.  Analyse profitability ratios.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA II-Sem 13MBA16 ANNUAL REPORT ANALYSIS – SEMINAR PRESENTATION Approach: CMIE Prowess Database/ANNUAL REPORT OF COMPANIES & MS-Excel. Analysis of liquidity ratios.jwjobs. Credits 2 Marks 50. Analysis of profitability ratios.android.jntuworld.com www. 3.jntuworld. 13MBA11-Financial Management. REFERENCE: John Tennent.com .jntuworld.com www. 4.  Analyse profit and loss of an organization. 5. students will be able to:  Analyse balance sheet of an organization. Analyse Growth.  Analyse investment portfolio of the organization. Guide to Financial Management. Analysis of asset turnover ratios. (The Economist). asset turnover ratios. 34 www. Viva. structural ratios and liquidity ratios. EXCERCISES 1. Course aim: Aim is to show annual reports of different companies to students so that they use the knowledge gained in financial accounting and analysis and financial management for analysis of performance of the organizations on multiple dimensions. Learning Outcome: By the end of this mini project.  Forecast the future gaps in terms changing objectives of the organization. Analysis of structural ratios.Financial Accounting and Analysis. com . towns and villages to understand their business model. addressed to the organization/professional. Summer internship is to acquire practical knowledge by working in any organization. Learning Outcome After summer learning internship students should be able to : 1. Approach to decide Summer Internship: Students should take covering letter/s. 2. Students may work in any organization like banks. *** 35 www. Understand the product mix and strategies of the organization.jwjobs. College is also expected to constantly approach companies and professionals and try to explore opportunities of providing summer internship to their MBA students. insurance companies.. retailers.com www. petrol bunks. students should learn how to do routine work related to the functional area of their interest. hotels. future strategies and change initiatives of the organization.www. charitable trusts. Through working for one to two months in any organization of their choice. doctor. reporting systems and general administration of the organization. Government departments etc. dealers. They can visit the shops. hospitals.android. Presentation of their experiences through working and observation during the summer internship will enable them to enhance their creativity towards solutions for the issues and challenges of the business organizations or professionals with whom they are associated. Students are also expected to put their serious efforts to get the summer internship because there is huge competition for getting summer internships and organizations are also expressing their inability to provide summer internship to the large number of students pursuing MBA. They can use their own contacts or seek assistance from the faculty and head of the MBA department of the college to pursue the process of getting the summer internship. distributors. manager of any business organization and understand how they are doing business. temples/ religious institutions etc.).jntuworld. competition. lawyers. There is no need to present information available in the websites. culture. structure of organization. before second mid of first semester and approach the organizations. 3. Report: A brief report of explaining their understanding and analysis of the organization they work should be presented.com www. NGOs. Students should give reference to the web link with a brief note on what the web site contains. Understand the organizational dynamics in terms of organizational behaviour. real estate.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA III-Sem 13MBA17 SUMMER INTERNSHIP (50 Marks Seminar Presentation) Course Aim: Aim of summer internship it to give an opportunity to the MBA students to have practical exposure related to the job they prefer to do after MBA.jntuworld. companies or their branch offices in their near by cities. Understand how to do the routine work related to job they prefer to do after MBA. small or big or any entrepreneur.jntuworld.or work with any professional(like chartered accountants. Quantity Discount. Operation of Inventory Systems. Types of Schedules. Priority Dispatching Rules. Gross Domestic Product and its impact. Unit-III: Plant Location & Plant Layout: Factors Influencing Plant Location. Steps of Product Design. Implementation of Purchase Inventory Model. XYZ Analysis. Ergonomic Considerations in Product Design. 2010. 2012. Systems Concept of Production.www. SAGE.com . Mumbai. Two Jobs and Machines Scheduling.jntuworld. heuristic Procedures. Advantages and limitations of Product Layout. Pilot Development. Advantages and Application Areas.Materials Planning. Method of Transformation. Second Edition. VED Analysis. World Class Manufacturing. When to Apply Value Analysis. Inventory Control.android. Classification of Layout.Inventory Decisions. Store Accounting. Components of Integrated Materials Management. Steps in Process Planning. Productivity. Responsibilities of Process Planning Engineer. Stores Management – Incoming Materials Control.jntuworld. Extension of Johnson’s rule. Definition. layout. Obsolete Surplus and Scrap Management.  Danny Samson “Operations Management: Integrated Approach”Cambridge. NITIE. Job Shop Scheduling: Introduction. Scheduling and Material Management.Process Research. MacMillan. Unit-II: Product & Process Design and Analysis: Product Design and Analysis (Definition).Plant layout introduction. Production and Operations Management. Inventory Control. Process Selection Decision. Function. new product development-its concepts. Functional Strategies. REFERENCES:  H. Costs Trade Off. analysis. 2012  B. Advantages and limitations of Group Technology Layout. Model to Determine X. Process Design. Purchasing Management. Break-even Analysis. Unit-V: Materials Management: Integrated Materials Management.com www. Case Study Solutions. Process Planning and Design.com www. Schedule Generation. Aims. Generic competitive Strategies. Value Engineering Procedure. Unit-IV: Scheduling: Introduction. product & process design.Selection of Process. 36 www. Pearson. The Project. Multi-facility Location Problems – Model for Multi-facility Location Problem. TEXT BOOK: Panneerselvam “ Production and Operations Management” PHI. Stores Management. Batch Manufacturing. Plant Layout. Purchase Management.  Ajay K Garg. SDE Analysis. Layout Design Procedures. Capacity Consideration. Production / Operations Management.2012 Journal : Udyog Pragati : The Journal for Practising Managers. Value Analysis/Value Engineering – History of Value Analysis/Value Engineering. Standardization: Standardization Procedure. Operations Management: Theory and Practice. Mahadevan. Commercial Plan Transfer.Kaushal. FSN Analysis. Single Facility Location Problem. Unit-I: Introduction to Operations Management: Functional Subsystems of Organization. Johnson’s Problem. Types of Production Systems – Flow Shop.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA III-Sem 13MBA18 PRODUCTION AND OPERATIONS MANAGEMENT Course Aim: The course aims to introduce concepts of production and operations management in an organization and expose to analytical methods. Model to Determine Y-Coordinate. Process Planning Design. Advantages of Standardization. ABC Analysis.jntuworld. Job Shop.jwjobs.Coordinates of New Facilities. Application of Standardization. Strategic Management – Corporate Strategic. 2012. Learning Outcome: The students will be able to understand operations management. Enhanced Capacity Using Optimization. plant location. TMH. Models of Inventory. HPH. Cengage. 2011.  Prof. 18th edition.com www. Chase.android.  Normen Gaither & Greg Frazier. TMH.Ashwathappa.jwjobs. Rohit Verma. Macmillian.C. Everest Publishing House.jntuworld.  J.  K. 2013.jntuworld.K.  Richard B. Operations Management: Cengage Learning.jntuworld. Boyer.com . Ravi Shankar. Young. Sreedhar Bhat. Universities Press.T. L. Jhamb: Production Operations Management.net MBA R13  Kenneth K. 2013. 2009. 2012. 2010.  Scott. Operations and Supply Management 12th Edition. Operations Management.com www.www. SAGE. 2012 37 www. Production and Operations Management. 2012. Sharma: Operations Research. Production and Operations Management.  Dipak Kumar Bhattacharyya. Essentials of Operations Management. Unit-I: Strategic Inputs: Introduction to Strategic Management-Strategic Management and CompetitivenessTechnology and Technology change-Vision.A Model of Competitive Rivalry-Competitor Analysis-Drivers of Competitive actions and responses-Competitive rivalry and dynamics. Threats.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA III-Sem 13MBA19 STRATEGIC MANAGEMENT (Students must read text book. turnaround strategies. Learning Outcome: By reading the text and discussing the cases students should be able to understand how to scan internal and external environment of an organization.The External Environment: Opportunities. Porters 5 Force Model.Entrepreneurial Implications for Strategy. no 176). The internal Environment: Resource.com . no108) Unit-III: Corporate level Strategy. Case: Entry into India & China by Foreign Firms and Indian/Chinese Firms Reaching for Global markets (Hitt & Ireland page.the purpose of Business strategy.android. Case: Using Cooperative Strategies at IBM (Hitt & Ireland page 206) Unit-V: Structure and Controls with Organizations-Organizational Structure and controls. Analyzing internal organization -Building Core Competencies-Value Chain Analysis.Restructuring.Levels of Diversifications and reasons-Value creating diversifications. Case: Bajaj Auto limited (Hitt & Ireland Page no 80). Case: Bharti Airtel (Hitt & Ireland page no 4). Evolutionary Patterns of strategy and organizational structure. With that knowledge they would be able to formulate strategies. change strategies if necessary and implement strategies. no 256) Case 2 Selecting a new CEO (Hitt & Ireland page no 282) 38 www.corporate level cooperative strategy. Case: Coca cola Vs Pepsi in India (Hitt & Ireland page. Competitive Rivalry and Dynamics. Faculty are free to choose any other cases) Course Aim: The aim of this subject is to enable the students develop a holistic perspective about strategic management of an organization. Strategic Acquisitions & Restructuring.jntuworld. understand different types of strategies and structures. global strategies and strategic control.www. strategies of the competitors. Mission and Objectives-Strategic Leaders-Strategic Management process. Leadership Implications for Strategy. External Environmental Analysis.jntuworld. Unit-II: Formulation of Strategic Actions: Business level strategy-Effectively managing relationships with Customers. Competition and Competitor Analysis. They will also be able to evaluate strategies and take corrective steps. Corporate Implications for strategy-Strategic Alliances. problems in achieving Acquisition Success.jntuworld. Case: ITC Limited (Hitt & Ireland page no 30).Popularity of Mergers & Acquisitions strategies. (Hitt & Ireland page. Capabilities. no 223) Unit-IV: Global Strategy-Identifying International Opportunities and international Strategies-Strategic competitive Outcomes and risk in an international Environment.jwjobs. Case 1 CISCO’s Evolution of Strategy and Structure. Outsourcing.com www. Competencies and Competitive advantages. Segments of the External Environment. Competitive risk with Cooperative strategies.com www. Case : Foster’s Group Diversification into the Wine Business (Hitt & Ireland Page 130) Case: Merger and Acquisition Activity during a Global Crisis: Global and in India (Hitt & Ireland page 154) Focus : Troubles in the Godrej – P & G Alliance(Hitt & Ireland page. Marketing. This helps the students to have a hands – on business experience in the classroom – experiential learning at its best. 4th Edition.  Upendra Kachru. 2012.jntuworld. IIMC. Cases in Strategic Management. Implementation & Control “Vikas Publishing house.”Strategic Management: A dynamic Perspective” Pearson. Cengage. Distribution.com www. Concepts in Strategic Management & Business Policy. IIMB Review. Jones. Strategic Management & Business Policy. 1st Edition. Business Game : Mikes Bikes – Advanced: (Strategic Management Simulation Game). Journal of Human Values : IIM Calcutta. You can play on any computer with internet (Rs. 3rd Edition. 2013.S. Strategic Management. TMH. (For PPT.  S K Sarangi “Modern Strategic Management” Everest Publishing. 2012  Azhar Khazmi. Pearson. 2013. 2010.jwjobs. 2012. 3/e.www. Hestrerly.com) Journals : Vikalpa.  A Nag” Strategic Management: Analysis. 1st Edition. 2012  Haberberg & Ricple. MDI. REFERENCES:  Mital.” Strategic Management: A South Asian Perspective”: Cengage Learning. Rao. Excel Books. 9th Edition. Strategic Management. 2012.jntuworld. 2013.com www. TMH. Decision. Excel Books.net MBA R13 Case 3 The Continuing innovation revolution at Amazon: The kindle and E-books(Hitt & Ireland page 304) TEXT BOOK  Hitt & Ireland and Manikutty. V. Subba Rao. 2012.  Barney. PHI. HPH. Strategic Management & Competitive advantages. 2012  P.300/. 2010. 39 www. 13th Edition. 2012.android. 9e. Oxford. Vision. Strategic Management. Strategic Management.jntuworld. Finance. Case Solutions Faculty may visit : login. 2nd Edition. 2013  V.com .  Adrian & Alison” Strategic Management: Theory & Application” Oxford University Press.P. Business Policy and Strategic Management. Students from the management team make all the key functional decisions involving Sales.  Wheelen. TMH. HR and R&D.  Mason A Carpenter et al. IIMA. 2013  Hill.cengage.per year) Mikes Bikes – Advanced is a simulation game for the Strategic Management course. 1st Edition. 2e. Operations. Hari Krishna. Hunger. Model – Approaches to O. Robbins page no 529) Case 2: The Stress of Caring (Stephen P. Everest. Indian Journal of Industrial Relation. Anjali Ghanekar. 2/e. Journals : Vikalpa. Personnel today.factor theory of Motivation.B. Unit-III: Group Behaviour – Foundations of Group Behaviour – Defining and Classifying Groups – Stages of Group Development – Group Properties – Roles – Norms – Status.Seijts Page no 161) TEXT BOOK: Stephen P. Sage. Unit-I: Nature and Importance of Organizational Behaviour-Foundation of O. 2012. Developing O. MDI. 2012. Organizational Behaviour Concepts & Cases.  Nelson. TMH.jntuworld. Case 4: Understanding Market Research Company (Stephen P. IIMB Review. Cases in Organizational Behavior . Unit-V: Foundation of Organizational Structure: Conflicts & Negotiations – Organization Structure – Organization Change & Stress Management – Self Management – Managing Careers. Vision. Unit-IV: Leadership and Motivation Theories: Leadership Theories – Challenges to Leadership Construct – Finding and Creating Effective Leaders – Power & Polities.2008. 2013.Seijts. Personality – Theories of Personality – Perception – Process of Perception – Perception & Individual Decision Making – Motivation from concepts to Applications.. Pearson 14th Edition.com www. Robbins) Case 5: Team Management: The Leo Burnet Company Virtual Team Management (Gerard H.2011  Gerard H. 40 www.jwjobs. They will also be able to motivate and lead employees towards achievement of organizational mission and objectives. Quick and Khandelwala.www. Two. Alderfer’s ERG theory. Conceptual Model for O. NHRD Journal of Career Management . REFERENCES FOR CASES  Mirza S Saiyadain.B. – Organization System in Global Environment – Importance of Interpersonal Skills. Timothy: Organizational Behaviour. Maslow’s Hierarchy of Needs.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA III-Sem 13MBA20 ORGANISATIONAL BEHAVIOUR (Students must read text book. IIMA. Cases in Organizational Behavior.jntuworld.  Dr. Faculty are free to choose any other cases) Course Aim: To understand the dynamics of organizational behaviour. Robbins page no 595) Case 3: Organizational Behaviour ABC. Robbins. 19th Edition. Challenges & Opportunities for O.. Cengage. Size and Cohesiveness – Group Decision Making – Understanding Work Teams – Types of Teams – Creating Effective Teams. Case 1: Work Force Diversity Unit-II: Individual Behaviour – Diversity – Biographical Characteristics Ability – Implementing Diversity Management – Strategies – Attitudes & Job Satisfaction. Indian Journal of Training & Development. Case 1: Boundary less Organization (Stephen P.android. ORGB. McClelland’s need based Motivational Model. IIMC.com www.jntuworld. Leadership excellence. Students should be able to correct their individual behaviour and group behaviour.com . Decision.B.B.B. Management and Labour Studies. Learning outcome: To understand how employees behave in organizations. 2013. 2013.G. Sage. 2008.jwjobs.com www. Excel Books 2012.jntuworld.  Fred Luthans. “Management and Organizational Behaviour”. 2 Edition. Cengage. Aquinas: Organizational Behaviour Concepts. 2 Edition.  K Aswathappa. “Organizational Behaviour” PHI.  Moorhead. Griffin “Managing Organizational Behaviour” Cengage.Sinha. 2013. 41 www. Gareth R Jones “Understanding and Managing Organizational Behaviour” Pearson. Realities. TMH.jntuworld. Organizational Behaviour – Performance management in practice.  Richard Pettinger.  Dr. “Organizational Behaviour” HPH.  Laurie Mullins.  Jai B. 2013.  Avinash K Chitale. Nishith Rajaram Dubey.  Jennifer M George. Mousumi S Bhattacharya : Emotional Intelligence. Routledge. 2012  Sushma Khanna “Udai Pareek’s Understanding Organizational Behaviour” Oxford. 2011. 2012.com www. 2013. 2013. ORGB. Pearson. Excel.  Chandra Sekhar Dash.jntuworld. Rajendra Prasad Mohanty.P.com . 12th Edition.android. 2012. 2009. Application & Challenges. “Organizational Behaviour” International Book House. Organizational Behaviour. Culture and Organizational Behaviour.net MBA R13 REFERENCES nd  P. nd  Nelson.www. the students should be able to understand the best practices. practices may also be considered for studying.jwjobs. Six Sigma 9. 42 www. policies. Capability Maturity Model 6. IIMB Review.  Journals : Vikalpa. business magazines). Career Planning 4.www.jntuworld. news papers. MDI. Report: A report of the best practice must be prepared with the help of the information available in the open source (example websites. By going through the works of the other classmates.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA III-Sem 13MBA21 Business Best Practices (Seminar Presentation 50 Marks) Aim: To enable students to understand the best practices followed by the organizations. Performance Management System 8. IIMA. Any other functional systems. Competency Mapping 5.android.com www. Decision. People Capability Maturity Model (Level 5) 7. IIMC. Learning outcome: By understanding the best practices through internet and interaction with the company executives. 2. Benchmarking.com . 3. Vision. The students may choose any of the following corporate practices or any other practices and study with reference to any company: 1.jntuworld.jntuworld. Talent Management 10. Balanced Score Card. the all students should be able to understand many of the best practices and also will be able to suggest the next practices. Formal or informal interaction with the managers of the organization may also be attempted to have better clarity.com www. Case 3: Google (Arya Kumar P. Methods to initiate Ventures. Case 1: Victoria. Fire Fire (B. 166) Case 5: Opportunity – Earthmoving Industry (Arya Kumar P. Case1: Ready.Holt. Page 48).com www.jntuworld.The revolution impact of entrepreneurship.Holt. Page 452). 43 www.com .No. 279) Unit-V: Strategic perspectives in entrepreneurship. Janakiram. 248) Case 4: Tata Motors – Nano (Arya Kumar P. Unit-I: Understanding Entrepreneurial Mindset. identify ventures for launching. page 228).Creating new ventures-Acquiring an Established entrepreneurial venture. Case 1: Water. (Richard Blundel.Rizwana.strategic positioningBusiness stabilization.the nature of the creativity process-Innovation and entrepreneurship.Process approach. develop an idea on the legal framework and also understand strategic perspectives in entrepreneurship. Learning Outcome: By the end of this course the students should be able to understand the mindset of the entrepreneurs. Unit-III: Launching Entrepreneurial Ventures. Case 2:Public Sector .No.com www. Aim.Approaches to entrepreneurship.www. Rizwana. Case : Globalizing Local Talent. (B.No.Franchising-hybriddisadvantage of Franchising. Case 3: Pets. Rizwana.No.Building the adaptive firms-Understanding the growth stage-Unique managerial concern of growing ventures. Case 2: Critical Incident. Network. Case2: Henry Ford.No. M.the entrepreneurial ego. M. Case 1: To Lease or Not: A Cash flow Question (David H. page 212).Twenty first centaury trends in entrepreneurship. 48) Unit-II: The individual entrepreneurial mind-set and Personality. (Richard Blundel .Entrepreneurial motivations. Water everywhere: but not a drop to drink. Tomlinson.com (Arya Kumar P. Page 99).jntuworld.The evolution of entrepreneurship.jwjobs. 88) Case 4: creativity in start-ups (Arya Kumar P.entrepreneurial Imagination and Creativity.opportunities identification. Poor financial Understanding-Critical factors for new venture development-The Evaluation process-Feasibility criteria approach. Corporate Entrepreneurial Mindsetthe nature of corporate entrepreneur.No.The challenges of new venture start-ups. Formulation of the entrepreneurial Plan.The entrepreneurial journey. Knowing your Customers & Suppliers (Richard Blundel Page128). 211) Unit-IV: Legal challenges of Entrepreneurship-Intellectual property protection-Patents.address seed capital (David H. page 214) Case 3: From candle seller to CEO (Arya Kumar P. Case 2: Tim Lockett.conceptualization of corporate entrepreneurship Strategy-sustaining corporate entrepreneurship. Copyrights-Trademarks and Trade secrets-Avoiding trademark pitfalls. Page 453).android.Stress and the entrepreneur. (B. Janakiram. Mark Robinson: Strategy Mapping Business (Richard Blundel. Janakiram.Strategic planning-Strategic actions. Page 48).net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA IV-Sem 13MBA22 ENTREPRENEURSHIP Aim: The aim of this subject is to inspire students to become entrepreneurs so that they will emerge as job providers rather than job seekers. M.jntuworld. David H Holt” Entrepreneurship:New Venture Creation” PHI.jntuworld. Oxford. 2011. Entrepreneurship Development Institute of India.Rizwana” Entrepreneurship Development :Text & Cases. 2012 44 www. Entrepreneurship Development.com www. Khanka. 4. Fundamentals of Entrepreneurship. Case Solutions Faculty may visit : login. Excel Books.2013. 2012.jwjobs. S. 3.com . Arya Kumar “Entrepreneurship.www. 2012.2011.Janakiram and M. Stuart Read. 5. 2. 2.com www. Journal: 1. Effectual Entrepreneurship. 2011 8. Ahmedabad.net MBA R13 READING TEXT BOOK: D F Kuratko and T V Rao “Entrepreneurship. 2013 7. PHI.creating and leading an entrepreneurial organization” Pearson 2012.Chand. (For PPT. Oxford.cengage. 2012. Entrepreneurship Development. Vasant Desai “Small Scale industries and entrepreneurship” Himalaya publishing 2012. Rajeev Roy “Entrepreneurship” 2e. B. Everest.A South-Asian Perspective “Cengage Learning. The Journal of Entrepreneurship. Shejwalkar. Nandan H. 2013.com) Cases: 1. Robert Hisrich et al “Entrepreneurship” 6th e.jntuworld. 2. REFERENCES: 1. 3. Richard Blundel” Exploring Entrepreneurship Practices and Perspectives. Journal of Human Values: IIM Calcutta. 6. Routledge.jntuworld. TMH.android. 2. This is to inspire students to become job providers rather than job seekers. Growth alternatives available to the entrepreneur.www.com . Journal of Human Values: IIM Calcutta. 2012. TMH. Report: A brief report of the understanding and observation should be submitted and presented in the class. Journal: 1. A G Krishnamurthy. 3. Learning Outcome: After doing field visit to any small or big organization and after interacting with the entrepreneur and others in the organization. TMH First edition.jwjobs.jntuworld. 5. HR and finance problems of the entrepreneur. How to choose the product and estimate demand for the product. The problems of procurement of raw materials.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA IV-Sem 13 MBA 23 SUCCESS STORY OF AN ENTREPRENEUR (Seminar Presentation 50 Marks) Aim: Aim of this mini project is to understand how entrepreneurs are becoming successful. Entrepreneurship Theory and Practice.com www. For details please read pedagogy given in the beginning of the syllabus. 45 www. Ahmedabad. 2011. Dhirubhaism. 4. REFERENCE: Raj Shankar. How to start a company? 2.com www. Entrepreneurship Development Institute of India.android. The marketing. The Journal of Entrepreneurship.jntuworld.jntuworld. the students should be able to understand: 1. com . SPSS. Students should be advised to do final MBA projects on topics close to the job they prefer to do after MBA.jntuworld. Aim: Aim of multi stage evaluation is to enable students do original work on their own so that they can get the benefit in terms of gaining practical knowledge and possible employment. STAGE II AND MAIN PROJECT REPORT AND VIVA. 2. This will the CHAPTER II : Data Analysis of the main report. 46 www.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA IV-Sem FINAL PROJECT GUIDELINES THE FINAL PROJECT IS DIVIDED IN TO STAGE I . Stage II : STATISTICAL ANALYSIS - 50 Marks (Chapter II of the main report) Approach: Students should collect data for the main project from CMIE Prowess DATABASE or any other source or from the field. Topic: ………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………… ……………………………………………………………… Chapter I Brief Introduction: Review of literature: Research Gaps: Research Questions: Objectives of the study: Hypotheses: Scope of the study: Period of the study: Sample: Data Collection: Primary Data: Secondary Data: 13MBA25 SEMINAR. Understand the data requirements and collect data relevant for their research.com www. The following is the suggested check list for doing STAGE I of the project.50 Marks Seminar Presentation.jntuworld. Analyse data and interpret results.jwjobs.android. Develop research design for their topic of research. 13MBA24 Stage I : RESEARCH METHODOLOGY (Chapter I of the Main Report) .com www.jntuworld. 3. Students are expected to use relevant statistical tools using either Excel. MINI TAB. Learning Outcome: After following the three stages mentioned below for doing project work students should be able to: 1. The faculty should guide them and focus on the methodology of doing a project so that the students can understand how to study the problems they come across while working. or R and make a Seminar Presentation.www. com www. REFERENCES: Appendix i: Questionnaire (if any).com www. NOTE: FACULTY SHOULD ADVISE STUDENTS TO GIVE ONLY REFERNCES TO THE WEBSITES AND JOURNALS AND NOT TO DIRECTLY DOWNLOAD IN THE PROJECT REPORT.jntuworld.com .www. MAXIMUM 30% CAN BE DOWNLOADED AND REST SHOULD BE ORIGINAL. 47 www. In addition to the above two stages the students should write the third chapter on Data Interpretation. After the submission of the report by consolidating the work done in stage 1.net MBA R13 13MBA26 Stage III MAIN PROJECT REPORT AND VIVA (Chapter III of the Main Report). models. an external viva will be held by the University to give the grade as per the University guidelines. 2 and 3.android.jwjobs.jntuworld.jntuworld. Appendix II: Definition of concepts. Conclusion & Suggestions and submit the final report by including the following. formulas used in the report. Pc (Michael R. Marketer responses to consumer issues.com .Nair .jntuworld.com.Nair . Faculty are free to choose any other cases) Aim: The aim of this course is to enable MBA students take marketing decisions keeping in mind the consumer behaviour. Why to study Consumer Behaviour? Understanding Consumer through research process. TMH.page no 351-352) Case : Cadbury Dairy Milk Chocolates (Ramanuj Majumdar. Fourth Edition. Case : Fashion label. Marketing Ethics towards Consumers. Purchasing processes. Case : Mac Vs.Della Bitta. Targeting and Positioning.com www.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA27 CONSUMER BEHAVIOR (MARKETING ELECTIVE) (Students must read text book. Paul Peter page no: 514-515) Unit-II Environmental Influences on Consumer behaviour: Influence of Culture. Cross-Cultural Consumer Behaviour.jwjobs. Rural Consumer Behaviour. TMH. perception and attitude of consumers. Social Group. 2013. Sub Culture. Consumer Attitudes and Changing Attitudes. Segmentation & Branding. Consumer behaviour and marketing strategy (J. Search and Evaluation. MICA Communications Review.per year).  Journals : Indian Journal of Marketing. You can play on any computer with internet (Rs. Social Class.jntuworld. Rural Markets. Consumer Information. 2011. Models of Consumer decision making.‘Gini & Jony’ (Suja R. Consumer Safety. Business Game: Music2Go Marketing: (Marketing Management Simulation Game). Loudon and Albert J. Post purchase behaviour.jntuworld. Consumer Segmentation.www. Case: Active Consumerism taking care of the public interest in globalised India (Ramneek Kapoor. Consumer Behaviour. page no 400-401) TEXT BOOK  David L. page no 293-297) Case : Nescafe Instant Coffee (Ramanuj Majumdar page no 311-316) Unit-III Consumer as an Individual: Personality and Self-concept. page no 303-306) Case : Handling of down-age syndrome (Suja R. consumer decision making and marketing ethics towards consumers. Consumer Motivation.Solomon page no 330-331) Case : The story of Innovation of single car key to replace multiple car keys (Ramneek Kapoor page no 269) Unit-V Consumerism and Ethics: Roots of Consumerism. Case : Titan watches (Ramanuj Majumdar. Consumer behaviour in a world of economic instability. Case: Amazon. It will help them to design primary market research studies for the mutual benefit of consumers and organizations. 48 www. Learning outcome: After reading the text and discussing the cases the student should be able to understand the environmental influences on consumer behaviour.150/.android. Consumer Learning and Information Processing. Consumer Responsibilities.com www. Consumers and the diffusion of Innovations. page no 227-228) Unit-IV Consumer Decision Making Processes: Problem Recognition. Unit-I Understanding Consumer Behaviour: Defining consumer behaviour. Consumer Perception. Family and Personality. Excel Books. Consumer Behaviour in Indian perspective. Leslie lazer Kanuk. PHI. 49 www. Ramesh kumar.  Dr. 2010. Cengage Learning.C. Excel. 2012. Consumer Behaviour-Text and Cases. 2011. N.jwjobs. 330-331. Consumer Behaviour and Marketing Communication.  S H H Kazmi. HPH. TMH. Cronley. Vikas. 2012.com www. PHI.Solomon Consumer Behaviour.  Suja R Nair. Ramesh kumar. where the students are required to formulate and implement their own Sales and Marketing Campaign. REFERENCES  S. SHH kazmi. Consumer Behaviour and Branding.  S.Ramesh Kumar. 2011. 2nd edition. Consumer Behaviour. Shri Prakaash.  Satish Batra. 2011. 2011. cases in Consumer Behaviour.  Kardes. Pearson. 7th edition. TMH. 2 edition. Consumer Behaviour and Marketing Strategy. HPH.  Leon G. Schiffman. 2013. S.  Michael R. Jerry.com . Chunawalla. Consumer Behaviour. Consumer Behaviour in Indian perspective.jntuworld.net MBA R13 Music2Go is a Principles of Marketing/Marketing Management simulation game. 2013. Pearson.  S. Consumer Behaviour. 3rd edition. Tenth Edition. Tenth edition.  Ramanuj Majumdar. A. 2011. 2013.  J. 2012.www. This helps the students to have a hands – on business experience in the classroom – experiential learning at its best.jntuworld.com www. Olsan.  Ramneek kapoor.android.Namdi O Madichie. HPH. Cline. nd  Suja R Nair. Consumer Behaviour-Science and Practice. 2011.Paul Peter. commentary on Consumer Behaviour. Consumer Behaviour Pearson. Second Edition.jntuworld. Inc.Still page no 115 to 118) Unit-II Sales Planning and Budgeting: Sales planning process. Faculty are free to choose any other cases) Aim: The aim of this course is to enable MBA students to understand Sales Management. designing the Marketing Channels. reasons for Channel Conflicts. training the sales force. Managing Conflict. (Tapan K. Case: Augsberg Wiesel Ltd. Managing Retailers. (K. Page no 603 to 605) Case: Midland office engineering. 504) Unit-V Managing Channel Institutions Managing Channel Information Systems. Sales Process. Unit-I Introduction to Sales Management: Evolution of Sales Management. (Tapan K. Selling Process. page no 579) Unit-IV Introduction to Distribution Management Definition of Distribution Management.www. Designing Channel Systems. Wholesalers.Sridhara Batt page no 618 to 620) Case: 2 The National Handloom Development Corporation. (Krishna K Havaldar. market cost analysis. Franchisers. sales forecasting methods. sales force motivation. (Richard R. establishment of sales budgeting program. page no 576 to 577) Case: 2 Sales Force Strategy at Life Insurance Corporation (K. Case: Plastic Industries. Panda. page no 588 to 589) Unit-III Sales Force Management: Recruitment and selection of the sales force.com .Still page no 104.jwjobs. Distribution Channels for Rural Markets. need for Distribution Channels. Modern Day Sales Activities. difference between Selling and Marketing. The role of Personal Selling in creating Market. Ethical issues in Sales and Distribution Management Case: 1 Kinetic Engineering Company. sales force control and evaluation. Motivating and Evaluating Channel Members. reasons for establishing or revising sales territories. manufacturer of table ware.com www.Sunil Sahad page no 719) 50 www. importance of Sales Management. Handling Channel Conflict. (Richard R. Managing International Channel of Distribution. sales force compensation.com www. Selling Strategies.android.jntuworld. sales budgeting process.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA28 SALES AND DISTRIBUTION (MARKETING ELECTIVE) (Students must read text book. methods used for deciding sales budget.jntuworld. establishment of sales territories (Richard R Still. Panda. types of Selling. routing and scheduling sales persons.105) Case: United air flow manufacturer of household appliances sales persons job. Vasant page no 461) Case: 2 Indian Ayurveda Pharmacy Limited. Selling Skills. role of distribution channels and manage channel partners. (Richard R Still.Sridhara Batt. Sunil Sahadev page no..jntuworld.Sridhara Batt. Capturing the Customer requirements Case: 1 Fed Ex’s Value Chain Solutions. Learning outcome: After reading the text and discussing the cases the student should be able to understand the importance of Sales Management. They can also emerge as good sales executives and support the organization’s efforts towards business development. Case: 1 Adjusting Compensation Plan to Motivate Sales Representatives ( K. Sales Planning and Budgeting and characteristics of distribution channels and managing them. types of quotas and quota setting procedure. 7th edition. Sales Management . where the students are required to formulate and implement their own Sales and Marketing Campaign. HPH. 5th edition.jntuworld. TMH. Sales and Distribution Management.Natarajan. HPH. Management of Sales Force. 2012  Dinesh kumar. 2011.com . 2010. Selling and Sales Management. TMH. Sage. Cundiff.Guptha. Sales and Distribution Management. You can play on any computer with internet (Rs.  David Jobber. R. Excel books.Sunil Sahadev Sales and Distribution Management .Oxford . 2012 51 www.A. Sales and Distribution Management. Sales and Distribution Management. 2011.  Prof. Sales and Distribution Management.2012  Richard R Still. Kulkarni. Pearson. 2010. Panda. TMH. 1st .jwjobs. Adel I Ei Ansary.5 edition. 2013. Louis W Stern.net MBA R13 Text Book nd  Krishna K Havaldar. HPH. Edward W Cundiff. 2009.www.com www. 13th edition. Rich. M. Business Game : Music2Go Marketing: (Marketing Management Simulation Game). th  Still. Sales and Distribution Management. 2010. References  Tapan K. 2011.2013  S.2nd edition Oxford. Vasnt M Cavale. 9th edition. Everest Publishing House.  Journals : Indian Journal of Marketing.  Anne T Coughlan. Gupta.  S. Pearson . TMH. 2 edition.jntuworld. 2nd edition. Erin Anderson. 3rd edition.K. Geoffreyy Lancaster.  K.S.android.  Dr.7th edition. Sales and Distribution Management.  Mark W Johnston.  Pingali Venugopal.jntuworld.L. Marketing Channels . 2011. Pearson. M. Norman A P Govoni. Greg W Marshall. 2011.Chunawalla. Cases in Sales and Distribution Management.150/.L.C. Sales Force Management. This helps the students to have a hands – on business experience in the classroom – experiential learning at its best.Sridhara Bhat .V.per year) Music2Go is a Principles of Marketing/Marketing Management simulation game. Marketing Channels.com www. 2009.Rampal . Govoni.  Spiro Stanton. MICA Communications Review. www.jntuworld.com www.android.jntuworld.com www.jwjobs.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA29 INTEGRATED MARKETING COMMUCATION (MARKETING ELECTIVE) (Students must read text book. Faculty are free to choose any other cases) Aim: The aim of this course is to enable MBA students to understand management of marketing communication, communication mix and ethical aspects of marketing communication. Learning outcome: After reading the text and discussing the cases the students should be able to understand integrated marketing communication, budgeting, sales promotion, media planning and ethical aspects. Unit-I Understanding Integrated Marketing Communication: Understanding Marketing Communication, Integrated Marketing Communication, Integrated Marketing Communication as an Integral part of Marketing, Understanding Consumer Behaviour, Understanding the Communication process, Communication Mix. Case : Cadbury Manages a Crisis with Integrated Marketing Communications (Kruti Shah page no 59) Unit-II Budgeting, Objectives and Evaluation of IMC: Setting Communication Objectives, DAGMAR Approach to setting objectives and measuring advertising effectiveness, allocating the Marketing Communication Budget, Conducting research to measure communication effectiveness, Post- Testing tools and techniques, Evaluating other promotional tools and IMC. Case : The Premium Milk Food Private Ltd. (Kruti Shah page no 820) Case : Archias, Advertizing (Jaishri Jethwaney, Shruthi Jain, Oxford, page no 195) Unit-III Marketing Communication Mix I: Creative Execution in Advertising, Decision in Print, Execution on Radio, Execution on online and television, getting that ‘Big Idea’ of creativity. Case : Tata Salt (Part I,II,III) (Kruti Shah page no 282,284,310-311,367-372) Unit-IV Marketing Communication Mix II: Sales Promotion, Direct Marketing, Personal Public Relations, Publicity and Corporate Advertising, Unconventional Promotional Media: Sponsorships, Mobile Advertising, Word Of Mouth, Village Farmers, Out of Home Media, World Wide Web Communications. Case : Amul taste of India (Kruti Shah page no 793) Case : Rasha Prankees promotion (Kruti Shah page no 600) Unit-V Regulation, Social and Ethical Aspects of Advertising and Promotion:Federal Regulation of Advertising, regulations of Advertising and Promotion in India, regulation of other Promotional Areas, Social and Ethical Criticisms of Advertising, ethical aspects of Advertising – Truth in Advertising, Advertising to children, Advertising controversial products, Social Aspects of Advertising. Case : Surrogate advertising(Jai shri Jethwaney page no 475-480) Case : The Unilever experience (Jai shri Jethwaney page no 606) Text Book:  Krutishah, Alan D’Souza, Advertising and promotions on IMC Perspective, TMH, 2012.  Journals: Indian Journal of Marketing, MICA Communications Review. Businesss Game : AdSim Advertising: (Advertising & Promotion Simulation Game), TMH, 2013. You can play on any computer with internet (Rs.150/- per year). 52 www.jntuworld.com www.jntuworld.com www.android.jntuworld.com www.jwjobs.net MBA R13 AdSim is a simulation game for the Advertising & Promotion course, where the students are required to formulate and implement their own Advertising and Promotion campaign. This helps the students to have an hands – on business experience in the classroom – experiential learning at its best. References:  Jaishri Jethwaney, Shruthi Jain, Advertising Management, Oxford, Second edition, 2012.  George E Belch, Michael A Belch , Keyoor puravi , Advertising and Promotions – An Integrated Marketing Communications perspective , TMH, 2013.  Semenile , Allen, O Guinn , Kaufmann, Advetising and Promotions, An Integrated brand approach, Cengage, 6th edition , 2012. rd  SHH Kazmi, Satish K.Batra, Advertising & Sales Promotions, 3 edition , Excel Books, 2011. th  Terence A. Shimp, Integrated Marketing communication Advertising and Promotion, 8 edition Cengage Learning , 2012.  S.A.Chunawalla, Advertising Sales and Promotion Management, 4th edition, HPH,2012. st  Ruche Gupta, Advertising Principles and Practice, 1 edition, S. Chand, 2012.  Semenik, Allen, O Guinn, kanfmann, Advertising and Promotions an Intergrated Brand Approach, 6th edition, Cengage Learning, 2012.  Dr. Niraj kumar, Integrated Marketing Communication, HPH, 2011.  Dinesh Kumar, Marketing Channel, Oxford, 2012.  PROF. Ritwik haldar, Advertising and Sales Promotion Management, HPH, 2011. 53 www.jntuworld.com www.jntuworld.com www.android.jntuworld.com www.jwjobs.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA30 RETAILING MANGEMENT (MARKETING ELECTIVE) (Students must read text book. Faculty are free to choose any other cases) Course Aim: To facilitate the students about the concepts of Retailing through cases so that interested students can choose retailing as their career. Learning outcome: The students will learn the Modern Retailing Concepts and will able to link it to cases to understand the present Retailing Trends. The students will be able to understand shopping environment, retail formats, functions, retail operation and promotion. Unit-I Introduction to Retail Management - Meaning of Retail & Retailing, History, types, functions, utilities, theories of retailing, e-tailing, structure of Indian retail industry, retailing in Asia, global retailing, retailing in Europe, service retailing, FDI retailing, Rural marketing, ethics in retailing. Case: The Classic story.(Aditya page no 283) Case: The Panwallah. (Aditya Prakash page no 287) Unit-II Understanding Shoppers & Shopping - Shopping Environment, shopping in a Socio Cultural Contest, shopping process shopping behaviour, demographics of Indian shoppers, psychographic profile of Indian shoppers, lifestyle of Indian shoppers, shopping patterns in India. Case: Multinational Fast Food Chains in India. Retail Management (Suja Nair page no 474) Case: Changing Indian Consumers. (Aditya page no 258) Case: Tanishq. (Suja Nair page no 440) Unit-III Delivering Value though Retail Functions - Classification of formats, ownership-based, store based, non-store based, other retail formats, Value Based Model of store format choice, attribute based model of store format choice, the competitive market place, Marketing Structure, the demand side of retailing, non price decisions, types of competition, evolution of retail competition, future changes in retail competition. Case: Nirula’s. (Suja Nair Page no 448) Case: Hot Breads. (Suja Nair page no 452) Case: McDonalds India. (Suja Nair page no 459) Case: Automobile and Niche Marketing ( Dr. Harjit Singh page no 417) Unit-IV Pricing & Supply Chain Management - Pricing Objectives & Policies, Interactive Pricing Decisions, different Pricing Strategies, Price Adjustment Strategies. SCM- introduction, derivers of SCM, SCM & competitive advantages, types of supply chain-supply chain length, width, control of supply chain, framework of Supply Chain Management-SCM network structure, Supply Chain Business Process, SCM components, Retail Inventory Management, Retail Logistics Management, EDI in SCM. Case: Café Coffee Day. (Suja Nair page no 434) Case: Shoppers stop. (Suja Nair page no 470) Unit-V Retail Buying & Managing Retail Operations-objectives of buying, organization buying, retailing buying behaviour, models of buying behaviour, buyer-responsibilities, merchandising & assortment plansmerchandise plan, merchandise plan for basic stocks retail buying groups, negotiations in retail, contract in retail, store layout & design, merchandise display-fixtures, positioning of merchandise, materials & finishes – floors, interior walls, ceilings, lightings, music, graphics-exterior signage, interior signage, layouts for e-tailers. 54 www.jntuworld.com www.jntuworld.com www.android.jntuworld.com www.jwjobs.net MBA R13 Case: Godrej and Boyee’s. (Suja Nair page no 466) Text book  Piyush Kumar Sinha, Dwarika Prasad Uniyal, Managing Retailing, 2nd Edition, Oxford, 2012.  Journals : Indian Journal of Marketing, MICA Communications Review. References: th  Lusch, Dunne, Carver, Introduction to Retailing, 7 Edition, Cengage Learning, 2013.  Suja Nair, Retail Management, Himalaya Publication House, 2012.  Aditya Prakash Tripathi, Noopur Agrawal, Fundamentals of Retailing (text and cases), Himalaya Publication House, First Edition, 2009.  Swapna Pradhan, Retail Management-Text & Cases, TMH, 2013.  Dr. Harjit Singh, Retail Management a global perspective text and cases, S.Chand, 2011.  Michael levy, Barton Weits, Ajay Pundit, Retailing Management, McGraw-Hill, 2011.  Arif sheikh, Kaneez Fatima, Retail Management, Himalaya Publication House-2012.  Chetan Bajaj, Rajnish tuli, Nidhi Varma ,Srivastava, Retail Management, 2nd edition, oxford, 2012. nd  David Gilbert, Retail Marketing Management, 2 edtion, Pearson, 2013  Shridhar Bhat, Supply Chain Management, HPH, 2012  Amit Sinha, Supply Chain Management, TMH, 2012 55 www.jntuworld.com service blueprinting.Bateson Page no 8283) Unit-II Focus on the Consumer: Consumer behaviour in services. Learning Objective: The objective of the course is to provide a deeper insight into the Marketing Management of companies offering Services as product. consumer perceptions of service. customer’s roles in service delivery. Kirti Dutta Page no 106-108) Unit-III Aligning Service Design and Standards: Service innovation and design-challenges. Unit-V Managing Service Promises: Integrated services marketing communications-need for coordination.Zeithaml & Mary Jo-Bitner: Services Marketing – Integrating customer focus across the firm. Fifth edition. Case 1: Why Differential Pricing helps the poor? (Vinnie Jauhari et al Page 336). align service design and standards. (John E. Service and Technology. delivering service through intermediaries and electronic channels. (Govind Apte Page 207-208). pricing strategies that link to the four value definitions. managing demand and capacity. Case 1: Relationship between Employee satisfaction. The students will be able to understand the characteristics of services. Provider Gap and Closing Gap. Unit-I Foundations of Service Marketing: What are Services? Why Services Marketing? Role of Services in Modern Economy. (Vinnie Jauhari Page 336). Case 1: The United Indian Bank (Govind Apte Page no 55-56) Case 2: Online air travel: Expedia. high performance service innovations. Services Marketing Mix. 56 www.Bateson Page no 320-321) Case 2: Population growth and the urban poor (Vinnie Jauhari.com www. new Service Development Processes. delivering service. (Govind Apte Page no 186).jntuworld. types of service innovations. MICA Communications Review. approaches to pricing services. Customer satisfaction and market share: The case of Hewlett-Packard. TMH.G. staying focusing on customer. Case 2: Total Assurance Ltd. stages in service innovation and development. Faculty are free to choose any other cases) Course Aim: To facilitate the students about the concepts of Services Marketing through cases. Customer defined service standards-factors.www. and development.jntuworld. Case1: The Crestwood Inn. managing services promises. Case 2: IT Trainers Limited. Pricing of Services-three key ways that service prices are different for customers. characteristics of services compared to goods. Consumer expectations in service.android. service recovery. building customer relationships. Text book   Valarie A. Journals : Indian Journal of Marketing.com . types. Physical Evidence and the Services cape. 2011.G. Gaps model of Service Quality-Customer Gap. Case 1: Physical evidence a case of KF.jntuworld. Unit-IV Delivering and Performing Service: Employee’s roles in service delivery.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA31 SERVICES MARKETING (MARKETING ELECTIVE) (Students must read text book. five categories of strategies to match service promises with delivery. understand consumer behaviour in services.jwjobs.com www. Orbitz and Travelocity lead the pack ( John E. Understanding Consumer Requirements-listening to customers through research. (Vinnie Jauhari Page 236-238). Oxford University Press. 7 edition Pearson 2013. 2012. Harsh V. Vinnie Jauhari.com www. Everest.Chand. Steve Baron. Nimit Chowdhary. Services Marketing Concepts and Practices. 2nd edition Pearson. 2007 57 www. 2011. Monika Chowdhary. Ravi Shanker : Services Marketing . Srinivasan.2012.2012. 2011. . Macmillian. 2009. Biplab Halder. Services Marketing. 3rd edition. HPH.Douglas Hoffman : Services Marketing.jntuworld. B.Jochen wirtz. 2nd edition. S. Kim Harris and Toni Hilton. Balaji. Justin Paul. Shajahan. text book of Marketing of Service the Indian Experience. PHI.G. Cengage Learning. Gupta. Ramneek Kapoor.com . Fourth Edition. Operations and Management. Second edition. 2012. TMH. Pearson. Dr. 2012. 3rd edition. Oxford Press.Marketing. Macmillan. Govind Apte : Services Marketing. Services Marketing. K.Rama Mohan Rao. 2011.The Indian Prespective.net MBA R13 References                John E. Services Marketing text and cases.com www.jntuworld. Services Marketing and Management. K. Services Marketing. 2012. 2011. R. TMH. Rajendra Nargundkar.jntuworld. S.www. Excel Books.Varma: Services Marketing text and cases. Services Marketing. Services Marketing.2012. Dr. Services Marketing the Indian context. Kirti Dutta: Services.Bateson.android. 2013.jwjobs. th Christoper lovelock. Jayanta Chatterjee. (Philip. EXIM Policy. MICA Communications Review. Pricing strategies.www. assessing global market opportunities. Why International? International Marketing Theories. developing and implementing global marketing strategies. Donalds and obesity. Government Policies of Target Markets. Prashant Text ) Unit-II Environment of Global Markets: Types: Political. TMH.Gajender Sharma. Learning Objective: The objective of the course is to provide a deeper insight into the global marketing management.jwjobs. Case:1 Harley-Davidson:-Price level (Svend & Madhurima.com . World Market Stages.Keogan. Prashant Salwan. Jani. Unit-I Introduction to International Marketing: Definition. International Marketing. rd  Kiefer Lee.  Journals : Indian Journal of Marketing.Bghargava-Global Management-7 Edition-Person-2011 th  Francis Cherunilam.Pearson-2010. Scope. Naval K. Economical. formulate of Global Marketing Strategies and Implement.  Rajagopal –International Marketing-2nd Edition –Vikas -2011  P. International Trade and its barriers trade in Goods & Services. (Svend & Madhurima -Pearson page no 242) Case: 2 Mc.2013 58 www. Case: 1 Starbucks –going Global fast. th  Warner J. 2013.K.Vasudeva. Promotion Strategies.jntuworld.HPH-2011  Sreeramulu. Features. International Marketing -13th edition – TMH-2011. Difference between Domestic and International Marketing. Madhumita Benerjee-Global Marketing-4th Edition. Paramount Publishing House. John. Social. International Trade Agreements. Faculty are free to choose any other cases) Course Aim: To enable the student understand the Global Markets.com www. Types of Economics & Markets. Role of Culture.Pearson page no 356) Case:3.jntuworld. SWOT Analysis of Target Markets. environment of global markets. Case: 1 NTT DOCOMO (Svend & Madhurima. EMarketing channels organization & controlling of the global marketing programme. Steve Carter-Global Marketing Management-3 edition-Oxford-2011. Neelakantam Tatikonda. Pearson page no 312) Case:2 Mahindra & Mahindra (Svend & Madhurima. th  Rathor.Pearson page no 709) Text Book  Philip R. Case: 1 IKEA Catalogue.android.International Marketing-1 edition-Excel Books-2010  Justin Paul.com www. References  Svend Hollensen.International Marketing-12 Edition-HPH-2012. Legal and Technological Environments.Rathor. International Marketing-4th edition-Excel Books-2012 st  Dr.International Marketing-4 edition. International Marketing – Text and Cases. Cateora. Case:1 Reliance Entertainment(Svend & Madhurima. John L graham.jntuworld. Pearson page no 412) Unit-IV Developing Global Market strategies: Segmentation product & services decisions for consumers and Business: Marketing channels and Distribution. (Philip John Prashant Text ) Unit-III Assessing Global Market Opportunities: Global vision through Market Research: Market Selection.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA32 INTERNATIONAL MARKETING (MARKETING ELECTIVE) (Students must read text book. IMAX corporation (Svend & Madhurima.pearson page no 510) Case:2 Mc Donalds Great Britain –the Turnaround (Text page no 793) Unit-V Implementing Global marketing strategies: Negotiation with customers and selection method. Flexible budget.com www. An introduction to cost audit and management audit. 2012.E. cost structure and elements of costs of manufacturing and service organizations which have been facing dramatic changes in their business environment. Master budget. closing down or suspending activities. charging general and specific fixed costs.com . budgetary control.M. Vikas. dropping a product line.Cost analysis and control: Direct and Indirect expenses.com www. advantages. Production budget.android. planning and control.jntuworld. To identify and describe the future of Management Accounting System. Faculty are free to choose any other cases) Course Aim: To develop the students understanding of management and cost accounting principles and techniques and their application to various decision making situations. material variance. 2012  Ravi. Human Capital. Cost and Management Accounting& Control. 2012. financial accounting. Application of Marginal costing in terms of cost control. standard costing vs. standard costing and marginal costing analysis of variance. allocation and apportionment of overheads.Kishore: Management and Cost Accounting. Taxmann publications.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA33 COST AND MANAGEMENT ACCOUNTING (FINANCE ELECTIVE) (Students must read text book. Cost accounting vs. Sales and Profit variance. diversification of products. material Vs. Thukaram Rao. Thompson Publications 2012  MN Arora: Cost Accounting. desired level of profits. budgetary control.jntuworld. standard costing vs. calculation of machine hour rate. level of activity planning. References:  Hansen Mowen.Jain and K. Finance India . key or limiting factor. selection of suitable product mix. Performance budgets. Management and Cost Accounting. estimated cost. Unit-III Make or buy decisions. Management Accountant. role of accounting information in planning and control. Journals : Chartered Accountant. Cash budget. Journal of Accounting & Finance . cost sheet and tender and process costing and their variants. Text Book:  S. Unit-I Management accounting Vs. Inter-firm comparison: Need for inter-firm comparison. costing for byproducts and equivalent production. To understand the detailed cost concepts. Case Studies. To identify and describe the elements involved in decision making. An introduction to activity based costing and Life Cycle Costing. different types of budgets: sales budget. Zero Based Budgeting. Kalyani. inter-process profits. Introduction. Closing down a plant. steps in budgetary control. The management process and accounting . profit planning.P. Unit-IV Budgetary Control: Budget. Emphasis is on developing the students analytical and critical abilities Learning Outcome: To distinguish between Management Accounting and Cost Accounting. 2012.  M. fixation of selling price. Unit-V Standard Costing: Standard Cost and Standard Costing. job costing. cost concepts and managerial use of classification of costs. types of comparisons.Break-evenanalysis: Application of BEP for various business problems. Unit-II Costing for specific industries: Unit costing. New Age International Publishers” 59 www. treatment of normal losses and abnormal losses.L. labour variance.jwjobs.www. Cengage. purchase budgets.Narang: Cost and Management Accounting.jntuworld.  Collin Drury: Management and Cost Accounting. Balance sheet Analysis equity valuation models.variance approach.500/. Unit-IV (a) Equity Valuation : Equity Analysis & Valuation.Risk and Return. Finance India .jntuworld.com www. Strategies. measuring bond yields. EMH (Efficient Market Hypothesis) Unit-II Portfolio Analysis: The returns and risks from investing. 2012. CAGR. Journal of Accounting & Finance . 2012. Jensen Model. Yield to Call. TMH. This game is created specifically for classroom use and students can play this game 24*7 to give them hands-on experience on Investments.Sharpe.android. bond volatility. Bond pricing theorems. Price/Book value. mutual funds. (b) Derivatives: Overview of derivatives Markets. Yield to Maturity. Active and Passive bond management Strategies. Term Structure of interest rates. The P/E Ratio & Earnings multiplier Approach. 2013. intrinsic value & market price.2012. Brown: Analysis of Investment and Management of Portfolios. Unit-I a) Investment Environment in India. arbitrage pricing theory. Interest rates. AlexKane. investment alternatives. overview of Indian financial system securities trading in stock markets.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA34 SECURITY ANALYSIS PORTFOLIO MANAGEMENT (Students must read text book. The single index model-capital asset pricing model. 60 www. Technical Analysis. Alan J Marcus : Investments. Stock index futures. the investment management process. Performance Evaluation Models. future options and international stocks with virtual money.You can play on any computer with internet (Rs. Holding Period Return.  ZVI Bodie. options. bond convexity. Human Capital. interest rate futures. process and portfolio management Learning Outcome: The objective of this course is to provide the conceptual and Practical understanding of Stock markets Equity & Bond Valuation . futures. Mean. 10th Edition. Cengage. References:  Reilly. Faculty are free to choose any other cases) Course Aim: To Understand the investment alternatives.per year) Stock-Trak is the most comprehensive. Text Books:  William. b) Security Analysis: Fundamental Analysis.com www.com . Gordon j Alexander & Jeffery V Bailey: Fundamentals of Investments. Option Markets. Structure. Swaps contracts. portfolio selection-efficient portfolios. Price/ Sales ratio. Online investment simulation game for Finance students to trade on Stocks. Business Game : Stock-Trak: (Finance Simulation Game). Journals : Chartered Accountant. Unit-III Bond Analysis & Valuation & management: Types of bonds. bonds.Sharpe Model. TMH. spots. Option Strategies and option valuation forward & future markets.Markowitz portfolio Theory. F. Management Accountant. Prentice Hall. Trey nor Model. Trends in Indian Mutual Funds. Yield to Maturity.jntuworld. bond duration. Unit-V Mutual Funds: Types of Mutual Funds Schemes.jntuworld. NAV(Net Asset Value). Fama’s Decomposition. Economic Value Added (EVA) and MVA.www.jwjobs. bond immunization. Cash market and also Mutual funds. Madhumathi: Security Analysis and Portfolio Management. R. 2011. 2nd Edition .android. Ronald J Jordan: Security Analysis and Portfolio Management. Pearson. Vikas. Pearson. 2013. 2012.com . Stephen J Brown.jntuworld. Wiley. Ranganatham. Martin J Gruber.jntuworld. 2012.com www.com www.  Punithavathi Pandian : Security Analysis and Portfolio Management.jntuworld.  Jones: Invest Analysis and Management. 2012.www. th 61 www.  M.  Edwin J Elton.jwjobs.net MBA R13  Donald E Fischer.  Prasanna Chandra: Investment analysis and Portfolio Management” 4th Edition.Goef Z Mann : Modern Portfolio Theory and Investment Analysis. William N. SAPM. 2012.  Kevin. 6 Edition. TMH. PHI. Govt.Bhaskar Rao. SEBI and Regulation of Primary and Secondary Markets Unit-I Asset/fund based Financial services – lease finance.www.         Vasant Desai: Financial Markets and Financial Services. spreads.android. IRBI. 62 www. Banking Innovations. Government Securities Market – T-bills market.2012 Varanasi.com www. Challenges of Insurance Sector. Institutions and Financial Services. Challenges faced by investment bankers. Management Accountant. 2012. 2012. MARKETS AND SERVICES (FINANCE ELECTIVE) (Students must read text book. Competition.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA35 FINANCIAL INSTITUTIONS. Cengage. Excel. The Role of AMFI. and SFCs . portfolio managers. References: M. 2013. initiatives to strengthen the co-operative banks. Financial Sector reforms after 1991 Regulatory and Promotional Institutions: Function and Role of RBI. NABARD. Learning Outcome: The objective of the course is to provide to students an understanding of Financial Markets. evaluation and forfeiting. Institutions and Services. Musings of the Barefoot Bankers. credit rating. Journal of Accounting & Finance . TMH. Text Book: L. Pathak:Indian Financial Systems. The problems of competition. An update on the performance on Non-statutory Financial organization like IFCI. Unit-I Investment Banking: Introduction. Unit-I The banking and Non Banking Institutions: Commercial banks – the public and the private sectors – structure and comparative performance.jntuworld. Pearson. factoring definition.com www. Growth of Indian Mutual funds and its Regulation. the major institutions involved and the services offered within this framework. Listing trading and settlement. TMH. Monetary Policy and techniques of monetary control of RBI. Co-operative banksrole.Y.J. Fee-based / Advisory services: Stock broking. 2012. Commercial paper and certificate of deposits.Securities markets – Organization and structure. Journals : Chartered Accountant. venture capital financing. bankers to an issue. BS Publications. Commercial Bills market. 2012. 2012 S. underwriting. debenture trustees.Bhole: Financial Institutions and Markets.com .jntuworld. Pearson. bills discounting. housing finance. Pearson.The Non-banking financial Institutions: Structure and functioning of Unit Trust of India and Mutual Funds. Role of IRDA. advantages. 2012. consumer credit and hire purchase finance. Equilibrium in financial markets. R M Srivatsava : Dynamics of Financial Markets and Institutions in India. interest rates. Human Capital. 2012.Khan: Financial Services. Gomez. Insurance Companies – Structure and Investment Pattern of LIC. Indicators of Financial Development. Unit-I Introduction: The structure of financial system.jntuworld. PHI. Functions and activities.jwjobs. Financial Markets.Gurusamy: Financial Services and System.. The role and functions of SEBI. Finance India . Financial system and economic development .2012 Justin Paul and Padmalatha Suresh: Management of Banking and Financial Services. Unit-I Financial and Securities Markets: Structure and functions of Call Money Market.Fabozzi & Franco Modigliani:Foundations of Financial Markets and Institutions. and NPAs. functions. Faculty are free to choose any other cases) Aim: To give an understanding about Indian Financial system with respect to markets. Bank capital – adequacy norms and capital market support. Frank. GIC and other insurance companies. innovation. SIDBI. Himalaya.M. Government guidelines for Takeover. Portfolio. TMH. post pay back. Problems on Mergers & Acquisitions and cases Text Books:  Ravi M Kishore “Strategic Financial Management.jntuworld. Taxman 2012. 2012  I.Cost of Mergers . Unit-III Critical analysis of appraisal techniques: Discounted pay back. decision trees. Unit-I Investment decisions under conditions of Risk and uncertainty: Concepts of risk and uncertainty. Understanding Investments-Theories and Strategies. Strategic Financial Management .M. procuring. certainty equivalents.  G. Terminal Value. Leasing as a Financing Decision.com www.com www. multi-period capital constraint and an unresolved problem. borrowing vs.jntuworld. Laopodis. Human Capital. Investment Decisions under capital constraints: Capital Rationing Vs. and Leasing Decision in practice. Financing Implementation and Review. Risk adjusted rate of return. Types of Mergers .Satya Sekhar. in the investing. Hertz Simulation and Hillier approaches. Problems & Cases. sensitivity analysis and Monte Carlo Approach to Simulation.jwjobs. single period constraints. Vikas 2012.  Brigham & Ehrhardt: Financial Management. Leasing Vs.V. 2012. Unit-IV Strategic Analysis of selected investment decisions: Lease Financing.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA36 STRATEGIC INVESTMENT AND FINANCING DECISIONS (FINANCE ELECTIVE) (Students must read text book. 8/e. 2013. Multiple IRR.jntuworld. Return on Investment. Theories of Mergers. References:  Nikiforos T. Journals : Chartered Accountant. 63 www. To examine various risk models in capital budgeting. Himalaya Publishing House 2012  MY Khan and PK Jain: Financial Management: Text. Strategy . Bail-out pay back. Lorie Savage Paradox. Journal of Accounting & Finance . Unit-V Financing Decisions: Mergers and Acquisitions Basic Issues.android. Finance India . Adjusted NPV and impact of inflation on capital budgeting decisions.com . Diversification and Mergers and Acquisitions . Pandey: Financial Management. To discuss the impact of general and specific inflation on financial and investment strategy decisions.  Prasanna Chandra: Financial Management. To develop an understanding of the various strategies that are in use to trade off risk and return Learning Outcome: To explain the role and nature of investment and financial strategies and its relationship to maximization of wealth/shareholders value. TMH. Advantages of Leasing. Equivalent Annual Cost. Lease Risk Management. surplus life and surplus pay back. Risk Analysis in Investment Decisions. Faculty are free to choose any other cases) Aim: To develop an understanding of the role of financial strategy. NPV mean variance analysis. Significance of information and data bank in project selections. Operating Risk. financing and resource allocation decisions with in an organization. Hire purchase and Instalment decisions.www. Cengage. TMH. Analysis. Portfolio Risk and diversified projects. Unit-II Types of Investments and disinvestments: Project abandonment decisions. Modified IRR. To evaluate the motives for financial implications of mergers and acquisitions and lease financing. Text and Cases. simple and mixed investments. Pure. 6/e. Routledge. 2012. 2012  Prasanna Chandra: Projects: Planning. Evidence of IRR. probability distribution of cash flows. Management Accountant. interest rates and exchange rates – Purchasing Power Parity – International Fisher Effect – Fisher Effect. the flexible exchange rate regime. Overview of the other markets – Euro currency market.  S. Accounting components of BOP.www. International Business Methods. Excel.jwjobs. Unit-IV (a)Exchange Rates: Measuring exchange rate movements. nature and scope.cengage. Learning Outcome: The objective of the course is to provide students with a broad view of International Monetary Systems and its understanding to enable a global manager to do business in a global setting. Journal of Accounting & Finance . .net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA37 INTERNATIONAL FINANCIAL MANAGEMENT (FINANCE ELECTIVE) (Students must read text book. Managing Foreign exchange Risk. International Capital structure and cost of capital.  P. TMH 2012. International Stock market.com www. Fundamentals of BoP. Unit-V Asset–liability Management: Foreign Direct Investment.com . accounts receivable management. International Capital Budgeting. Case Solutions Faculty may visit : login.Currency Futures and Options Markets. types of transactions and settlements dates. 2012. Faculty are free to choose any other cases) Course Aim: To give an understanding about MNC Financial Management. regulations and guidelines. recent amendments in EXIM policy.Coval. trade finance methods. PHI 2012 64 www. Thomson. the Economic and Monetary Union (EMU). Factors influencing exchange rates. Bretton Woods’s system.International Cash management. 2012. Text Books:  Jeff Madura: International Corporate Management.G. International arbitrage and interest rate parity.PHI2012  Madhu Vij: International Financial Management. Gold Standard. Human Capital. Finance India . evaluation of floating rates. Process of arbitrage. Agencies that facilitate International flows.  Ephraim Clark: International Finance. 2012  Sharan. Management Accountant. inventory management. Export – Import bank of India. parallel loans .Eun Choel and Risnick Bruce: International Financial Management.jntuworld. Factors affecting International Trade flows. Euro credit market. TMH. Recent changes and challenges in IFM Unit-II International Flow of Funds: Balance of Payments (BoP).com www. Indian BoP Trends. the current exchange rate arrangements. Second Edition.V: International Financial Management 5Th Ed. International Financing: Equity. Government influence on exchange rates – exchange rate systems. International Monetary System: Evolution.Click& Joshua D. Euro bond market.jntuworld. References:  Alan C.com) Journals : Chartered Accountant. 2012  Reid.Shapiro: Multinational Financial Management. speculation in the forward market . Foreign exchange quotations. Cengage. International Portfolio Management. Unit-I International Financial Management: An overview. Importance. John Wiley. W. (b)Relationship between inflation.android. The prerequisite for the course is Financial Accounting and Analysis and Financial Management. (For PPT.jntuworld. Payment methods of international trade.Apte: International Financial Management. major participants. Bond financing. Unit-III Foreign Exchange Market: Function and Structure of the Forex markets. Ranganatham & R. Evolution of Swap Market. Equity Index Swaps.Role. Unit-III (a) Options – Distinguish between Options and Futures. Commodity Futures and Options.com . Journal of Accounting & Finance . Credit Risk in Swaps.Introduction. Human Capital. NCDEX. Major types of Swaps. Features of Swaps. 2012  Gupta: Financial Derivatives. Uses & Misuses of derivatives. Using futures. Hedging with Options. Cengage. giving them the knowledge of basics in Derivatives. Currency futures and Forwards. using Swaps to Manage Risk. Management Accountant. Pricing and Valuing Swaps. Learning Outcome: The objective of this course is to make students efficient in the area of Derivatives. Hedging Strategies. McGraw Hill. Pearson. Thomson. Mechanics of future markets. 2012. Trading with Options. 65 www.Madhumathi : Derivatives and Risk Management. Interest rate futures.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA38 FINANCIAL DERIVATIVES (FINANCE ELECTIVE) (Students must read text book. Text Books:  John C Hull: Options. Interest Rate Swaps. commodity and Forex markets. Faculty are free to choose any other cases) Aim: To give an understanding about the derivatives in stock.jntuworld. Robert Brooks: Derivatives and Risk Management Basic. Structure of Options Market.Madhumathi) Unit-V Swaps – Concept and Nature. Futures and other derivatives. Derivatives – Principles and Practice. etc Unit-I Introduction to Derivatives – Development and Growth of Derivative Markets.com www.jntuworld. The Black – Scholes Merton Model. Future Markets. Types. Chance.com www. (b) Basic Option Strategies. Types of Derivatives. Uses of Derivatives.www. Principles of Option Pricing. PHI 2012  Dubofsky. Unit-II Future and Forward Market structure of forward and Future Markets. 2012  Don M. 2012  Robert A Strong: Derivatives – An Introduction. Advanced Option Strategies. Miller: Derivatives Valuations and Risk Management. References:  M. (Refer : M. Credit Swaps. Fundamental linkages between spot & Derivative Markets. Commodity Swaps. The Role of Derivatives Market. Option Strategies. Functions & Trading. Unit-IV Commodity Market Derivatives. Option Pricing Models: The Binomial Model. Swaps. Journals : Chartered Accountant. Oxford. Currency Swaps.android. 2012. Finance India .jwjobs. Commodity Exchanges.Ranganatham & R.MCX.  Sundaram Das. Determination of forward and future prices.jntuworld. 2012. Currency Options. Pearson.  A. Performance Appraisals. Learning Outcome: The students can understand the importance of performance Management. 2012. Excel. Job Analysis. Personnel today. Journals : Indian Journal of Industrial Relation. Reference  Herman Aguinis.2011 66 www. HPH. Case: BHEL. Performance Management skills. Reward System. Himalaya Publications. 2010. NHRD Journal of Career Management . Coaching and Mentoring Pygmalion effect.com www. Management and Labour Studies. Competency Mapping.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA39 PERFORMANCE MANAGEMENT (HR ELECTIVE) (Students must read text book. 2013.jwjobs.Sharma. Indian Journal of Training & Development. Performance Management Systems. “ Performance Management” Pearson.EVA Incentive Schemes: (B D Singh page no 589) Case: The TCS Approach and experience(B D Singh page no 601) Case: NTPC Performance Management System(B D Singh page no 632) Case: Performance Management system(PMS) at Bharti Telecom(B D Singh page no 663) Text Book  Ram Kumar Balyan.  Anjali Ghanekar’ Essentials of Performance Management’ Everest Publishing House. Balance Score card. 2013.Inc (Herman Aguinis page no 26) Case: Performance Management at the University of Ghana (Herman Aguinis page no 48) Unit-II Defining performance and choosing a Measurement Approach. and other performance related concepts. 2012. 2011.jntuworld. Gathering performance Information. Case: Performance Management at Network Solutions.M.com . Case: Accountabilities.com www. Measuring Results and Behaviours. Six Sigma. Faculty are free to choose any other cases) Course Aim: To give an understanding about performance management and reward system linked with performance.2010  Prem Chadha “Performance management” Macmillan.Inc.www.android. Managing Team performance. “ Performance Management System. Case: Implementation of 360 degree feed back system at Ridge intellectual (Herman Aguinis page no 204) Case: Was Robert Eaton A Good Coach (Herman Aguinis page no 233) Unit-IV Reward Systems and legal issues. Performance Management strategic planning.  Srinivas K Kandula “Performance Management” PHI.  B D Singh.a holistic approach” excel Books. Implementing a performance Management System. Objectives and Standards (Herman Aguinis page no 113) Case: Evaluating the appraisal form used by a Grocery Retailer ((Herman Aguinis page no 145) Unit-III Performance Management and employee development. Unit-I Performance Management and reward systems in context. Leadership excellence. 2010  Lance A Berger & Dorothy R Berger “ The Talent Management Hand Book” 2nd edition TMH.jntuworld. Vikramender Singh & Suman “Performance management text and cases”. (Herman Aguinis no 283) Unit-V Relevant Performance related concepts: Bench marking.  R K Sahu : Performance Management System. Case: Possible Illegal Discrimination at Tractors. (Herman Aguinis page no 265) Case: Team Performance Management at Duke University Health systems.jntuworld. Performance Management process. organizational constraints. understand various training methods. (Nick Blanchard) Case 3 : Training designed to change behavior and attitude. transfer of training. 67 www.  Raymond A Noe. aligning training design with learning process. design theory. (Nick Blanchard) Text Book:  P. sexual harassment training. Journals : Indian Journal of Industrial Relation. 2013. developing objectives.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA40 TRAINING & DEVELOPMENT (HR ELECTIVE) (Students must read text book. Unit-I Training in organizations: Trends in training. Case : Jack goes to training. Pearson. Faculty are free to choose any other cases) Course Aim: To enable the students to understand the design of training. Personnel today. team training. NHRD Journal of Career Management . 2012. types of evaluation. Case : Developing a training package at westcan (Nick Blanchard) Case : The Training program (Fabrics Inc. implement training programs and evaluate effectiveness of training programs. Management and Labour Studies. games and simulations. Career opportunities in training. References:  Anjali Ghansekar “Training & Development” Everest. A. OJT. Case : Taking Charge at Domtar : What it takes for a turnaround? (Nick Blanchard) Case :LG Electronics ((Nick Blanchard) Case : The wilderness training lab((Nick Blanchard) Unit-II Need Analysis and Training design: The Training Need Analysis (TNA) Model. Thacker. computer based training. Case : Training & Development at Godrej. “Employee Training and Development” McGraw Hill. cross functional teams. TNA and Design. Learning Outcome: The student after completing the course will be familiar with how to do training need analysis. strategy and training.(CBT).jwjobs. major players in training & development. Indian Journal of Training & Development. training for talent management and competency mapping. James W. rational for evaluation. cross cultural training. Leadership excellence.jntuworld. lectures and demonstrations. Case 4: The competent employee. Integrating OD. (Nick Blanchard) Unit-IV Implementation & Evaluation of Training: Development of training. Facilitation of learning and training transfer to the job.www. important concepts and meanings. ” Effective Training” 4e. understand motivation and performance. resistance to training evaluation.) (Nick Blanchard) Unit-III Training methods: Matching methods with outcomes.Anand Ram.Nick Blanchard.com . Amitabh Deo Kodwani.com www. diversity training. design training programs. implementation and evaluation of training programs in the organization.jntuworld. 2012.com www. (Nick Blanchard) Unit-V Areas of organizational Training: Orientation training. implementation.jntuworld.android. com www.com . Rolf Lynton.2012 .net MBA R13      B. 2013. 68 www.jntuworld. 2012.www.Rathan Reddy “ Effective Human Resource Training & Developing Strategy “ Himalaya. 2012. Excel.jntuworld.com www.android. Uday Pareek “Training for Development” Sage. R K Sahu “Training for Development” Excel Books. 2012. G Pandu Naik “Training & Development “Excel Books. P L Rao : HRD Trainer's Handbook of Management Games.jntuworld.jwjobs. Mamoria.Mamoria.no. Adjudication.com . Labour Welfare work. “ case studies in amangement”. Payment of Wages Act 1936. Legislation: Causes of disputes. Indian Journal of Training & Development. J. Functions.  J. Personnel today. Wage Policy. Case 1. Rules and regulations still guide actions at UPS (p. Organizations and unions working as partners (p.B. Case 1. Unit-I Industrial Relations: Introduction. VSP Rao “personnel management. Trade Union .A. pearson. NHRD Journal of Career Management .B.android. The dish ends ltd. (p. Politics. C.Mamoria) Text Book:  Mamoria. They will also understand the role of Trade Unions. Himalaya Publishers 13th edition.no.Mamoria) Unit-IV Wage Policy and Wage Regulation Machinery.A.jntuworld.2012. Case 1. Learning Outcome: The student understands the industrial relations. Wage and Bonus Act and Dispute Preventive and Corrective Mechanisms. Gankar “Dynamics of Industrial Relations” Himalaya Publishing House.B.Kulkarni. 37.Mamoria) Case 2. The students will understand how to deal with legal problems emanating from employer and employee relations in organizations. C. A case of complicated multi-union manoeuvres (J. Faculty are free to choose any other cases) Course Aim: The aim of the course is to enable HR elective students develop awareness towards labour laws. 738.who is to be blammed (p. Recognition of Unions: States provisions for Recognition. 685.Mamoria) Unit-V The Factories Act 1948.jntuworld.www. Conciliation.B. 760. Collective Bargaining. The Payment of Bonus Act. Kulkarni) Unit-II Settlement of Disputes: Role of state Dispute Settlement Machinery and its instruments. Industrial Relations and Technological Change.no.B.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA41 MANAGEMENT OF INDUSTRIAL RELATIONS (HR ELECTIVE) (Students must read text book. Settlement of disputes. Standing orders and Grievance Procedure. Kulkarni) Unit-III Collective Bargaining. Management and Labour Studies. Tripartite and Bipartite Bodies. 2011. Methods. C. Rights of recognized Unions. Wage Legislation.B.1965 Case 1. 69 www.jntuworld. Arbitration. Major Strikers. C. Stop the shouting game please (p. C. Leadership excellence. 2012.com www. its importance in HR and various Labour Laws like Factories Act.Mamoria) Case 2.text & cases”.A. Characteristics of Indian IR System. Journals : Indian Journal of Industrial Relation. Cases:  C.07. Sandeep Pachpande.jwjobs. Mines Act 1952. Types of Unions. 720. Trade Unions in India: Union Structure and characteristics.no.no. Labour Welfare officer. Asha Pachpande.no. The Industrial Dispute Act 1947. Right to Strike. Dunlop’s Industrial Relations Systems. Unfair Labour Practices: Case 1. Let us get back to work (p. Trade Unions: Union Purpose. Worker’s Participation.com www. net MBA R13 References:  Dr K S Anandram “Cases in Personnel Management Industrial Relations and Trade Relations” Everest.Kodeeswari.2011.Ranjeet Nambudiri.D.  Punekar S.Trade Unionism and Industrial Relations.  Arun Monappa.M. 70 www.  Kubendran.D.  Ratna Sen “Industrial Relations-Text and cases “Macmillan Publishers.B.  Venkata Ratnam “Industrial Relations” Oxford.  S C Srivastava “Industrial Relations and Labor Laws” Vikas.jntuworld.jntuworld.com www. TMH. 2012.android.V.com www. Saras wathi Sankaren”Labour Welfare. 2012.www.Selvaraj “ Industrial Relations and Labour Laws” .2011. Himalaya Publishing House. 2012.jntuworld.  Padhi “ Labour and Industrial Relations” PHI.K “Industrial Relations and Labour Laws “Himalaya Publishing House. “Himalaya Publishing House.Deodhar S.2012.com .Singh “Industrial Relations”Excel Books 2008.2013.jwjobs.Sharma “Industrial Relations and Labour Laws”.  B.2012  A. 2012. C S Venkata Ratnam” TMH.jwjobs.jntuworld.android. Indian Journal of Training & Development. References:  B D Singh “Compensation and Reward Management” Excel books. Job Analysis. Leadership excellence. 71 www.www.com .  Michale Armstrong” Employee Reward” University Press. International pay systems. 2012. Journals : Indian Journal of Industrial Relation. Union role in wage and Salary administration. 2012. 2012. “Compensation” Sage. Case: Compensation of special groups (George T Milkovich page no 443) Case: Coke and IBM(George T Milkovich page no 491) Unit-V Government and legal issues in compensation Public sector pay Management: Making it work. Management and Labour Studies. designing the compensation for special groups. Designing pay levels. Pearson.FGomez. Defining Internal Alignment. 2012.com www. NHRD Journal of Career Management . Government and legal issues in compensation design. pay for performance.2013. 2012. Unit-I The Pay Model Strategy: The Totality of Decisions.  Henderson “Compensation Management in a Knowledge Based World” 3e. Case: Communicating by copier(George T Milkovich page no 575) Text Book: George T Milkovich. Case: Burger Boy(George T Milkovich page no 249) Case: Incentives in the club House(George T Milkovich page no 279) Unit-III Performance Appraisals. Employee welfare and Retirement Benefits.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA42 COMPENSATION & REWARD MANAGEMENT (HR ELECTIVE) (Students must read text book.  Kanchan Bhatia “Compensation Management” Himalaya. Case: Merit pay: Making policies and practices that work (George T Milkovich page no 319) Unit-IV Compensation of Special Groups.jntuworld.2012  Joseph J.Mejia “Compensation and Organizational Performance” Yesdee Publishing. Jerry M Newman. The Evidence pay for performance plans. Mix and pay structures. statutory Benefits including Health care. Learning Outcome: The student understands how to design the compensation for various levels of jobs in the organization. person-based Structures. 2012. Job Evaluation.  Barry Gerhart. Personnel today.com www.  Luis R. Case: So you want to lead an orchestra (George T Milkovich page no 72) Case: Job Evaluation at whole foods (George T Milkovich page no 125) Unit-II Defining Competitiveness.jntuworld. Benefits Determination Process.Martocchio “Strategic Compensation” Pearson. Evaluating Work. Faculty are free to choose any other cases) Course Aim: It enables the student understand the concepts issues and challenges of compensation and reward management. References:  Adrian Thornhill. Universities Press. Personnel today. Reward Managements & The Management of Change. Indian Journal of Training & Development. The role of paradigms and perspectives.com www. Unit-V Employee Relations. Case: Funding crisis at Musicians in the community (Mark Hughes page no 221) Unit-IV HR and Managing Change: Recruitment & Selection & The Management of Change.jwjobs.  Dipak Kumar “ Organizational Change and Development” Oxford. Management and Labour Studies. and Individual level change. “ Managing Change – a critical perspective”. Group and team level change.  Nic Beech “ Managing Change” Cambridge Press” 2012. Palgrave.2012. External and Internal change contexts.  Niloanjan Sengupta “ Managing Change in Organizations” PHI . Sage Publications . Pearson. Case: Restructuring at Flexco (Adrian page no 57) Case: Cultural change at Dupont Nylone (Adrian page no 65) Unit-III The leadership of Change.jntuworld. Mark N K Saunders “Managing change”.www. Organizational Structure. Case: Changing times at Factory Bank (Mark Hughes page no 70) Unit-II Organizational design and change. Journals : Indian Journal of Industrial Relation.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA43 MANAGEMENT OF CHANGE (HR ELECTIVE) (Students must read text book. History and organizational change.  Radha R Sharma “Change Management and Organizational Transformation” Mc Grawhill. Organizational change classifications.jntuworld. Change communication.2012. Technological Change. Learning Outcome: The student understands the need to bring change. Case: Recruitment and Selection at Unicol (Adrian page no 117) Case: Reward Management at Midland Main Line .Strategic Reward Management (Adrian page no 191). Case: Downsizing at Energy Co (Adrian page no 268) Case: Evaluating a possible change to training methods at telesales Incorporated (Adrian page no 300) Text Book:  Mark Hughes. strategic level change. change communication and resistance to change and the role of HR in change management. Downsizing and the Management of Change.2011. Organizational Culture and Management of Change. role of leadership in change management.  John Hayes “ The Theory and Practice of Change Management”. Involvement Strategies. 2011.com www. Faculty are free to choose any other cases) Course Aim: The course enables the student to understand the concept change management. Leadership excellence. power.  Robert A Paton “Change Management” 3e . This will help them to emerge as leaders in the organizations. Organizational learning. resistance to change. Evaluating and Promoting change.2012. politics and Organizational change. Unit-I Managing Change Conundrums. Management of Change.2012.jntuworld. 2012.  Palmer Dunford ‘Managing Organizational Change” TMH. NHRD Journal of Career Management .com . 72 www. Ethics and Managing Change.Phil Lewis.android. Performance Management &Management of Change.Mike Millmore.2012. how to design change in the organizations. Change Agents and Agency. applications. 361 W.Women and Leadership-Gender. concepts and process of leadership. The knowledge gained will help the students to feel confident to add value to the organizations. emotional intelligence. Transformational leadership definition. transformational leadership. The Ohio State Studies. Case 4.factor personality model and leadership. Situational Approach: Description Leadership Styles.no. Charismatic leadership & motivation in ABC Ltd. criticisms. Turning individuals into team players: Apollo engineering works (p. Subordinate characteristics.com www. Ten characteristics of a servant leader.skill approach. Five. leadership and management. criticisms.no. Glennrowe) Case 6.Dimension of Culture-Leadership Behaviour-Leadership Ethics-Ethical Theories-Heifetz’s Perspective on Ethical Leadership. Style Approach: Description. Uday kumar) Unit-II Skills Approach: Description. criticisms. leadership types like transactional leadership. team leadership. 222 W. criticisms.no. Case 7.C. applications.no. Leadership Making. 359.jwjobs. 2012. Early studies.jntuworld. Glennrowe) Case 8.no. Servant leaders are the best leaders during times of change (p. Glennrowe) Unit-III Contingency Theory: Description. applications. Transformational leadership and charisma. A model of transformational leadership.com www. leadership styles. Blake and Mouton’s Managerial (leadership) Grid. Tata: leadership with trust (p. Uday kumar) Text book:  Peter G. leadership Styles. Path-Goal Theory: Description. 27 P. develop leaders (p. criticisms. ways of conceptualizing leadership. Train dogs. Leader-Member Exchange theory: Description. applications. 73 www.www.jntuworld. Servant Leadership: Description.jntuworld. Learning Outcome: The students will be able to understand in definitions. three. How does the Situational Approach Work? Strengths. 444 W. Unit-I Introduction : Leadership definition and components. Case 1. How does the Transformational Leadership Work? Strengths. Later Studies. 31 P. Leadership Styles-Culture and Leadership. Fostering young leaders (p. 99 W. Situational Variables.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA 44 LEADERSHIP (HR ELECTIVE) Aim: The aim of this subject is to empower the students with the concepts. applications. how does the trait approach work? Strengths. Trait versus process leadership. X-Teams: new ways of leading in a new world (p. Northouse “Leadership: Theory & Practices” Sage Publications. leader Behaviours.no. The will also understand the approaches and theories of leadership. Glennrowe) Case 9.C. applications. paternalism/Materialism Opportunism. how does the skills approach work? Strengths. Historical basis of servant leadership. Developing a leadership pipeline at Infosys (p. how does Path-Goal Theory Work? Strengths. 292 W.no. The University of Michigan Studies. Case 3. Trait Approach: Description. theories and approaches to lead organizations.no. Criticisms.Reddy) Case 2. Building a theory of servant leadership.android. Douglas fine foods (p.no. How does Contingency Theory Work? Strengths.Reddy) Unit-IV Transformational Leadership: Description. Case 5. (p. Glennrowe) Unit-V Team Leadership : Description-Team Leadership model-How does team leader work. Servant Leadership Defined. 48. Development Levels.com . skills models.  Gary Yukl “Leadership in Organizations” Pearson. 2013  Roger Gill.com www. 2011. “leadership & team building”.  Kain Dalton.  Uday kumar Haldar. Laura Guerrero.Glenn Rowe. Curphy “Leadership” 7e Indian edition. Ginnett. Pearson. paramount publishers.com .  Dr. “ leadership & management development”.net MBA R13 Journals : Indian Journal of Industrial Relation.jwjobs.  Hughes. Pearson.C. Reference: rd  W.jntuworld.Reddy. Leadership excellence. “ Theory and Practice of Leadership” Sage. Mr. Indian Journal of Training & Development. 2013.android. NHRD Journal of Career Management .com www. 2013.P. “Cases in Leadership”. Leadership and Management Development.  Kavin Dalton. 2012.jntuworld. Oxford. 3 edition. Sage. 2013. 2012. TMH.jntuworld.www. Management and Labour Studies. 2011 74 www. C S Sai prasad Reddy. Personnel today. case studies in business management.  Amit Johri “Business Intelligence” Himalaya. Case Studies :3 (Efraim Turban. TMH.Issues of legality. performance measurement. Building Integrated Business Intelligence Solutions with SQL Server. Faculty are free to choose any other cases) Course Aim: It enables the student understand the concepts of Business Intelligence Learning Outcome: The student understands Data Ware Housing.com www.Privacy and ethics.  Carlo Vercellis “Business Intelligence” Wiley Publications.www.jntuworld. 2012. Unit-I Business intelligence implementation-Business Intelligence and integration implementation-connecting in BI systems. 2012. Business Rules and Business Intelligence Implementation. Case Study: 1 (Efraim Turban Pg no 26 & 107). Elsevier. Unit-I Data mining for Business Intelligence-Data mining concepts and definitions-Data mining applicationsArtificial neural Networks for data mining. 75 www.Social networking and BI. 2008 R2 & Office 2010. 2012. BPM methodologies-BPM Techniques-Performance dashboard and scorecards. 2012.jntuworld. Unit-II Data Ware Housing-Definitions and concepts-DW process an Innovation-Data Warehousing Implementation-Data warehousing Administration-Security Issues and future trends. Stacia Misner. “Business Intelligence” 2e.Pg no 125).com .  Philo Janus. Data Mining for Business Intelligence. Case Studies: 2 (Efraim Turban. Unit-I Introduction to Business Intelligence-the Business pressure-Responses and support model-Definition of BI. monitor.jntuworld. 2011. The value of Business intelligence-Value driven and Information use-Performance metrics and key performance indicators-horizontal use cases for BI.  Dr Milind M Oka “Cases in Management Information system ‘Everest. 2012. Pearson Education.Architecture of BI.android. Business Performance Management-Overview Strategic plan.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA45 BUSINESS INTELLIGENCE (SYSTEMS ELECTIVE) (Students must read text book. 2012.Styles of BI-vent-Driven alerts-A cyclic process of Intelligence Creation.  Jawadekar.  Nina Godbole & Sunit Belapure “ Cyber Security” Wiley india 2012.  Rajiv Sabherwal “Business Intelligence” Wiley Publications.Pg no 228) Unit-I Business Rules-the value preposition of business rules-Business rules approach-Business rule systemsources of business rules and management approach.com www. References:  David Loshin “Business Intelligence” 2e.jwjobs. Text Book  Efraim Turban et al. MIS Text and Cases. 2012. Text and web mining-Natural language processing-Text mining applications-Text mining process-tools-Web mining overview-Web content overview-Web structure mining-Web usage mining. TMH. Learning Outcome: The student understands the challenges in implementation of ERP system.information Technology Selection-ERP proposal evaluation-Project Evaluation Technique.jntuworld.sales and Marketing.supply chain Management & e-market place-e-businesses & ERP-e supply chain & ERP.IS/IT Management results-Risk Identification analysis-System ProjectsDemonstration of the system-Failure method-system Architecture & ERP (David L.com . Enterprise Resource Planning.(David L.Foundation for Understanding ERP systems-Business benefits of ERP-The challenges of implementing ERP system-ERP modules and Historical Development. Unit-I ERP .com www. Case: Response top RFP for ban ERP system (Mary Sumner). (Mary Sumner) Text Book:  Mary Sumner “Enterprise Resource Planning” Pearson. Unit-I Introduction to ERP. and functional modules of ERP. 2012.Olson) Case: Dissolutions & Technology Knowledge (Mary Sumner). HPH.  Rajesh Ray “Enterprice Resource Planning” TMH.com www.jntuworld. 2012. Faculty are free to choose any other cases) Course Aim: It enables the student to understand the foundations of Enterprise planning and ERP System Options. Unit-I ERP – Production and Material Management-Control process on production and manufacturingProduction module in ERP.  Ellen Monk “Enterprice Resource Planning” Cengage. Case: Atlantic Manufacturing (Mary Sumner).net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA46 ENTERPRISE RESOURCE PLANNING (SYSTEMS ELECTIVE) (Students must read text book.Accounting & Finance control processes. 2012. 2012  Jagan Nathan Vaman “ERP Srategies for Steering Orgnizationsal competence and competetive Advantage” TMH.Future directions for ERP. Financial modules in ERP systems.Management control process in sales and marking-ERP customer relationship Management-ERP systems. 76 www. Unit-I ERP system options & Selection methods-Measurement of project Impact. Case: Atlantic manufacturing (Mary Sumner). 2012  Jyotindra Zaveri. Referencs:  David L.2012  Goyal “Enterprice Resource Planning” TMH.android. ERP System Implementation options.jntuworld.Olson “ Managerial Issues in ERP systems” TMH 2012.jwjobs.www. Unit-I ERP system Installation Options. Case: HR in Atlantic manufacturing. TMH . 2012.olson).  Alexis Leon “Enterprice Resource Planning” 2e. com . Group Decision Supportive System. building and implementation.  Jawadekar.Why group DSS? –Group Vs Individual activities-Media richness and Task Types-Types of Group DSS-Group DSS in use today-Group ware products.android. Faculty are free to choose any cases) Course Aim: It enables the student understand how to build and implement Decision Support system. Textbook:  Efrem G.jntuworld. 2012.What is DW-DW concepts. 77 www. Unit-I Introduction to Decision Support System (DSS). Unit-IV Group Decision Support System.DSS Benefits-Systems.Mallach” Decision Support and Data Warehouse Systems” TMH. Learning Outcome: The student understands Decision Support System benefits. Cases. Cases.DSS hierarchy. Cases. Cases. DSS Software tools.DSS on the center corporate systems.jntuworld. Unit-III DSS software tools.  Dhiraj Sharma: Foundations of I T. 2013.Models in DSS. types. Excel.DSS on stand alone system-Choosing a DSS Gardware environment.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA47 DECISION SUPPORT SYSTEM (SYSTEMS ELECTIVE) (Students must read text book. TMH. Unit-V Data Warehousing.Building DSS. MIS Text and Cases.  Nina Godbole & Sunit Belapure “ Cyber Security” Wiley india 2012.com www.jntuworld.Types of DSS. Information Quality and Models-Dataflow diagram Information quality.com www. Cases.The DW database-Database structure-Getting the data into the data warehouse.Internet and client/ Server computing in DSS.  Dr Milind M Oka “Cases in Management Information system ‘Everest. 2012.Generalizing DSS categories.DSS development process-Project development participants-Overcoming Resistance of Change.jwjobs.2012 References:  Efraim Turban “Decision Support and Busines Intelligence Systms” Pearson .Metadata. and Data Warehousing. 2012.How DSS evolved.Standard Package-specialized tools and Generators-Programming language for DSS. Unit-II Building and implementing DSS.www. net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA48 E-BUSINESS (SYSTEMS ELECTIVE) (Students must read text book. 5th edition.jntuworld.Understanding new Internet Economy and Business-E-business an e-commerceFeatures of E-Business.Business Environment-Establishing E-Business.business continuity planning-Network and web site securityweb sire Defacement-Security audit and Pentration Testing. Reference  Dave chaffey. Com (Ref 1. 2013. its Models.Phases /Aspects of E-Business.Charactersttics o E-Business applications-Project palming approach for EBusiness applications. e-business & e. 2012. E-Business plans.risk Management.com www. Electronic Commerce.com www. Case: B2C model at Aradhana Tours. PHI.2012  Jawadekar. Excel. 2012.Application Integration.E-Business Structure. Case Nokia ( Ref 1 Kulkarni) Unit-V Securing your e-business. Faculty are free to choose any other cases) Course Aim: It enables the student understand the concepts of Electronic Business.software programs to create a business. Sunil Sharma: e-commerce A Manager's Guide to e-business. Learning Outcome: The student understands E-Business.strategy. Case : Barnes & Noble and Amazon.jwjobs.www. 2012. 78 www.E-Business modelsinfrastructure requirement of E-business models. 2012.  Dr Milind M Oka “Cases in Management Information system ‘Everest. implementation and practice.  Napier et al “ Creating A Winning E-Business” Cengage.commerece management. Unit-II E-Business Models. 2013.Advantages of E-Business. “E-Business” Oxford. MIS Text and Cases. Case” FLOP (ref 1 :Kulkarni) Unit-IV E-Business Applications.application in various domains.com . TMH. Case: Asmi Agencies-e-market ( Ref 1 Kulkarni) Textbook:  Kulkarni et al.jntuworld.jntuworld.  Parad Diwan. pearson. Unit-I Electronic Business.Kulkarni). E-Business Application and Securing E.eMarketing and sales Strategies-website and portal management.Business.android. ( Ref 1 Kulkarni) E-Business model Design-IT Unit-III Creating E-Business plans.  Elias M Awad. android. Wiley India. Cases.  MS. 2012.www. Unit-II Tools and methods used in cyber crime-Proxy servers and Anonymizers. Unit-IV Forensic of Hand –Held Devices-Understanding cell phone working characteristics-Hand-Held devices and digital forensic.  Pankaj Agarwal : Information Security & Cyber Laws (Acme Learning).PHI learning pvt ltd. Faculty are free to choose any cases) Course Aim: It enables the student to understand Cyber crime. TMH. Cases. Cases.  Vivek Sood. Text book:  Nina Godbole & Sunit Belapure “Cyber Security”. PHI learning pvt.ltd.  Dhiren R Patel. 2012. Learning Outcome: The student understands the cyber crimes.Toolkits for Hand-Held device-Forensic of i-pod and digital music devices-Techno legal Challenges with evidence from hand-held Devices. Cases. and Cyber Security. ”MACMILLAN.Geetha & Ms.jwjobs.Password crackingKey loggers and Spy wares-Virus and worms-Trojan Horse and Backdoors-Steganography-SQL Injection-Buffer overflow-Attacks on wireless network. Unit-III Understanding computer forensic-Historical background of cyber forensic-Forensic analysis of e-mailDigital forensic life cycle-Network forensic-Setting up a computer forensic Laboratory-Relevance of the OSI 7 Layer model to computer Forensic-Computer forensic from compliance perspectives. Computer forensic system. Cases. Cyber Law Simplified.com www. 79 www.com .com www.Swapne Raman”Cyber Crimes and Fraud Management. Unit-V Cyber Security –Organizational implications-cost of cybercrimes and IPR issues-Web threats for organizations: the evils and Perils-Social media marketing-Security and privacy Implications-Protecting people privacy in the organizations-Forensic best practices for organizations. Reference:  Harish Chander.2010. “Information security theory & practice”. 2013. 2012.K.Phishing.jntuworld.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA49 CYBER SECURITY (SYSTEMS ELECTIVE) (Students must read text book. Unit-I Cyber crime: Mobile and Wireless devices-Trend mobility-authentication service security-Attacks on mobile phones-mobile phone security Implications for organizations-Organizational measurement for Handling mobile-Security policies and measures in mobile computing era. “cyber laws & IT protection”.jntuworld. 2012.jntuworld. Excel.M. Tools and methods used in cyber crime and Cyber Security. Text book:  Sandra Senft & Fredrick “ Information Technology Control and Audit “ CRC Press. 2012. Unit-I Audit and review the role of Information Technology-Audit standards-Importance of audit standard independence. Unit-III Computer Assistance Audit tools.  Dr Milind M Oka “Cases in Management Information system ‘Everest. Cases. Managing Audit tools and Strategy and Standards for Auditing.com www. Cases.criteria for IT audit quality-IT auditing in new millennium-code of ethics and professional standards-Private industryManagement consultancy.jntuworld.Business architecture. V P Gulati. Cases. Cases.application and information architecture-Architecture functions. 80 www.Defining critical data-Flowcharting technique-Generalizing audit software-Computer forensic. Audit Process. 2008.jwjobs. TMH. Unit-V Strategy and standards for Auditing.android. Computer assistance Audit tools.  Jawadekar.www. 2012.com .Auditor productivity tools-Flowcharting Techniques-Flowcharting an Analytical tool. TMH. Reference:  DP Dube.AICPA proannouncmenet. 2012.Establish a career development and planning-Evaluating IT audit quality.com www. Faculty are free to choose any other cases) Course Aim: It enables the student understand the concepts of Information System and Control. MIS Text and Cases.jntuworld.net MBA R13 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA 13MBA50 INFORAMTION SYSTEM CONTROL AND AUDIT (SYSTEMS ELECTIVE) (Students must read text book.demand managementArchitecture and standards.role of the IT auditor-Legal implications. Information System Audit and Assurance – Includes case studies and chelists from the banking industry. Learning Outcome: The student understands the audit standards. Unit-IV Managing IT audits.jntuworld.Objectives and context-preliminary review-Field-work and implementating audit Methodology-Documenting results. Unit-II Audit process in a information Technology Environment-Risk Assessment-Audit budget.communication. Cases.Strategic planning.The need for IT audit function.  Nina Godbole & Sunit Belapure “ Cyber Security” Wiley india 2012.