Contents Telenor in Pakistan Marketing Mix Comparison with Competitors Portfolio Analysis Growth Strategy SWOT Analysis Conclusion References Telenor in Pakistan Launched on 15th March, 2005 Uptil now Telenor has: 3rd largest operator in Pakistani Market 10.7 Million customers Telenor Brand Award 2007. . . Packages Pre-Paid Talkshawk 30 Second Talkshawk Her Second Djuice Postpaid Persona . Popular Services Easy load GPRS/WAP Portal Smart Share Pic Share Song Dedication Smart Tunes Cell Info Display Djuice Friend Finder Aik Paisa SMS Miss Call Alert . Features • Total Recharge Flexibility GPRS (No Activation Charges) MMS (No Activation Charges) Conference Calling (No Activation Charges) Caller Line Identification Call Forwarding (No Activation Charges) Call Waiting (No Activation Charges) . . Prepaid Talkshawk Her Second Friends & Family Telenor to Telenor Telenor to other networks SMS International SMS 3 Paisa 4 Paisa 5 Paisa Rs:1 Rs:5 . Prepaid Talkshawk 30 Second Friends & Family 45 Paisa Telenor to Telenor Telenor to other networks SMS 75 Paisa 95 Paisa Rs:1 International SMS Rs:5 . Prepaid Djuice Friends & Family 45 Paisa (per sec Telenor to Telenor Telenor to other networks SMS International SMS 75 Paisa (per sec) 95 Paisa (per sec) Rs:1 Rs:5 . 75 0.50 1.00 Plan-4 1500 0.50 1.60 0.00 .50 1.50 1.25 0.00 0.Postpaid Persona * Monthly Line Rent On Net Off Net Friends & Family SMS On Net SMS Off Net * Rs.00 Plan-2 500 1 2.00 Plan-3 1000 0. Per minute Plan-1 250 1.8 2 0.40 0.5 1.50 2.6 1.80 0. . Coverage Coverage in 1247 Cities and towns . 000 retail outlets.Franchising 15 company-owned sales and service. More than 200 franchisees. More than 100. . . . Advertising Marketing Campaigns Billboards Print & Digital Media . Social Campaigns Support initiative called DUA Naya Qadam Crisis Intervention . Cultural Campaigns Hajj Package Sponsoring Music Albums Sponsor Shandur Polo Festival 2007 . . 1.Prepaid On Net Off Net 75 Paisa 95 Paisa 99 Paisa 99 Paisa 75 Paisas Re. 1.00 50 Paisa 63 Paisa Re.25 F&F 45 Paisa 45 Paisa 50 Paisa Re. 1. 1.00 SMS Off Net Re.50 SMS On Net Re.00 Re. 1.25 90 Paisa Re.25 75 Paisa Re. 1.00 *Per 30 second rates (exclusive of all taxes) . 1. 1. 1. 1. 1.35 Free - Rs.00 Rs.Postpaid Monthly Line Rent On Nets Off Net F&F SMS On Net SMS Off Net Rs. 1500 60 Paisa N/A 50 Paisa Re. 4000 Free Re.00 Rs.75 40 Paisa 50 Paisa Re. 1.50 *Per minute rates (exclusive of all taxes) . 1. 1500 60 Paisa Re. 999 40 Paisa 90 Paisa 25 Paisa 50 Paisa Re. . 60% .00% 19.60% 42.60% 21.00% 16.00% 41.Market Share Market Share Year Ending 2006 Telenor Warid Ufone Mobilink Market Share October 2007 Telenor Warid Ufone Mobilink 16.20% 16.90% 22. 00% 100.00% 200.00% 200.00% 87.00% 150.00% 0.00% 50.00% W ar id Te le no r fo ne M ob ili n U k .00% 118.Growth Rate Growth Rate Fiscal Year 2006-07 250.00% 54. BCG Matrix Market Growth Rate High Low Stars Relative Market Share High Low Question Marks ? Cash Cows Dogs . . . . . Innovative Enhancing Coverage Intense Growth Lowest prepay call rates . . European Identity Low growth rate of Persona Not promising SMS Packages . . Can expand its infrastructure Declining growth of market King . . com . Close competitors Presenter Gulfraz wali IIUI fraz_iiu@yahoo. . Although Telenor is 3rd Largest Telecom company. Telenor will have big success in future in Pakistan because its converting mobile to “Walk Puter” by providing latest technologies. People will attract towards Telenor because of its Price Penetrating packages and innovative services. but it will be leading in future because of its High Growth Rate. . . com.pta.pk www.pk South Asian Telecom Statistics & Overview Report 2007 . Asst.pk www.telenor.com. Qasim Awan. 0345-5100051 Qasim. Telenor Pakistan. [email protected]. manager Distribution Planning.