Marketing Plan Amita

March 27, 2018 | Author: Amita Kachhap | Category: Master Of Business Administration, Human Resource Management, Harassment, College, Marketing


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 To provide a wide range of flexible educational opportunities for both Indian and international students. To develop and enhance country’s young future leaders To promote research in various areas relevant to management both applied and conceptual. To work collaboratively and in partnership with students, employers, corporate bodies and other organization for mutual benefits.     MBA Course  Executive programs  Distance learning  Corporate exposure  Excellent learning environment  Experienced and dynamic faculty from across the world  Rigorous selection process  All round development of students Our USP: .  Affiliation with top educational institutesstudent exchange program  .Faculty with global experience in renowned business schools  Industry partnership within Bangalore  Rigorous academic sessions  Comprehensive course content according to the need of the hour. Redefine how we do our business Develop leaders Redefine the business graduate Develop ideas Transform our campus Realize our intellectual future Enhance student experience Build the Increase our strongest financial strength possible faculty Improve our standing in Mgmt Education . . .  Bangalore being IT Hub provide great opportunity for industry exposure .  Cost of providing resources  Education industry proves attractive since . Competition from well established and emerging management institute. lifestyle. cultural. ethnic influence  Increased fee level review changes in demand  Parental preference  Demographic .changes – age. E connectivity 24/7 and growing use of internet for financial and personal services . in terms of highest salaries for MBAs. and coupled with its cost of living being lower than that in both Gurgaon and Mumbai.     „Bangalore Craze‟ IT/ITES capital of the country According to Mingle box‟s survey entitled “Education hot spots in India survey 2010”. turns out to offer the best earning potential in the country Better state policy and investor perception : In a survey conducted by KPMG and NASSCOM. ITES customers were more attracted to a place if there was a proactive government who had the ability and willingness to facilitate new investments. Bangalore is the best city in India for an MBA degree. . Bangalore ranks only second to Gurgaon and above Mumbai. 000. More than half were non-Karnataka students.500 to 6. .  The number of students who took KMAT this year shot up from 4.meant exclusively for Karnataka students  Karnataka Management Aptitude Test (KMAT) conducted by the Karnataka Examination Authority and Karnataka Private Post-Graduate Colleges ' Association .Entry to MBA seats in Karnataka is through:  Post Graduate Common Entrance Test .the key for aspirants from other states to join B-schools in Karnataka. .  Fresh graduates  Aspirants with work experience  Diverse ethnic students Liaisons:  Financial Partners  Media  Faculty . .  Product: Providing education and corporate exposure for future business leaders. Bangalore. our fees are competitive Hosur road. Karnataka  Price:  Place: . In comparison to other more expensive management institutes. scholarships Tie ups with corporate Web Presence: Tie ups with management education websites like cool avenues. magazine. study materials.branding materials. Singapore trip (similar to IRC‟s Athena) Events like TedX. Panel discussions. etc. college fests etc should be leveraged to get press coverage Word of Mouth publicity is important for us!!!! . TV adverts Quizzes. Facebook/Twitter/Linked in page Offers: Laptop. pagalguy. etc.           Tie ups with coaching classes. Tie ups with career counseling agencies Promotions at education fairs Newspapers. CDs. Faculty. Administrative staff  Teacher: Student Ratio = 1:15  Budget: Initial investment of 15 crs  2 Year 4 Semester system including 3 Projects and 1 Internship . Karnataka  Intake for first 2 years: 60  Key Resources: Management. Place of operation: Hosur Road. . 3. course are1. values and attitudes to occupy positions of management and administration in business. To provide the country a steady stream of competent young men and women with necessary knowledge. public system and the government. skills. industry.B. To provide opportunities to the students for developing necessary managerial skills. 4. To impart the students latest and relevant knowledge from the field of management theory and practice.A. 2.The basic objectives of our M. . To impart/ develop the right kind of values and attitude to function effectively in managerial/ administrative positions. Semester I Semester II Marketing Management I Financial Management I Managerial Accounting Organizational Behavior Statistics Strategic Management Microeconomics International Business Business Ethics Business Law Communication skills Live Project Marketing Management II Financial Management II Cost Accounting and Taxation Human Resources Management Operations Management Decision Making Macroeconomics Entrepreneurship Corporate Social Responsibility Research Methodology Communication skills Live Project . Marketing Branding and Advertising International Marketing Retail Management Sales and Distribution Strategic Marketing Services and Solutions Marketing Operations Supply Chain Management Project Management e Business Total Quality Management World Class Manufacturing Services Operations Management Finance M&A Computational Finance Corporate Governance Business Analytics Corporate Finance Corporate Tax HR Recruitment and Selection Performance Management Strategic HRM Change Management Training and Development Comp & Ben Merchandising Customer Relationship Management Purchase Inventory Management Financial Derivatives Fixed Income Markets Industrial Relations Rewards and Recognition Digital Marketing Rural Marketing Process Layout JIT and Lean Production Investment Banking Portfolio Management International HRM Competency Management . Academics supplemented by practical learning and application  Case Studies  Research Papers/ White Paper Presentation  Industrial Visits  E-Learning  We believe learning should be fun…! Other Programs:  Outbound Learning Program  Placement Training Program  Business Etiquette and Cultural Sensitivity  Communication Skills . . This comes to around 1. there are 220 AICTE-approved colleges offering MBA courses.managed through our promotions strategies Vacant seats in business schools in Karnataka: In Karnataka. only 1400 seats were surrendered. However in 2011 the number has dropped. around 30 per cent of which offering MBA in Bangalore have surrendered their management seats to the government as they could not find takers for it.500.   . 64 colleges have given up possession of their management seats to the government. Awareness Building. Of these. . After the college gets an NOC from (Do HE) it applies to the government for acquiring land meant for institutional purposes. the association has to be registered as a educational society under Act 21 of the Societies Recognition Act. The society needs to obtain a “No Objection Certificate” (NOC) from the Directorate of Higher Education (Do HE). it has to be affiliated to a recognised university. . on the basis of which land is allotted to the society for the purpose of building a new college. Once the college is established. 1860 in order to start functioning. A fixed amount has to be paid to the university to get affiliation. The college has to comply with all the norms laid down by the university to get the affiliation.    In order to open a college. An NOC is an essential document certifying the requirement of a college in the particular zone.  If the college offers a professional course then the affiliation has to be approved by the concerned council.  Building plan of the Institution should have been prepared by an Architect registered with Council of Architecture and approved by the Competent Authority as designated by concerned State Government / UT. The faculty is required to be a First Class or equivalent in Masters Degree in Business Administration or equivalent and 2 years relevant Experience is desirable.  . . . Director Deputy Director Academic coordinator Library coordinator Placement Officer Administrative Officer Treasurer Admissions Officer IT Officer Exam Cell Officer Student President Faculty Members Campus Administrator MembersAdmin Staff MembersAccounts Dept. MembersStudent Council . . The process is comprehensive and rigorous to ensure that all applicants receive fair.1. equitable and objective treatment. nationality. marital status or religion. colour. age. qualifications and experience to make a positive. gender. ethnic or national origin. . disability.    Recruitment policy The aim of recruitment is to attract potential employees who have the relevant skills. sexual orientation. innovative contribution towards the work of the College. The process aims to ensure that the person who best meets the person specification is appointed without discrimination on the grounds of race. and intimidation can take many forms. religion. Employees are prohibited from making statements or taking actions that are potentially offensive and embarrassing to others. national origin. including prejudice against race. colour. gender. physical or mental disability and also the transmission of electronic data. . age. sexual orientation. Failure to adhere to the normal standards of courtesy and consideration may lead to disciplinary actions. creed. Prejudice. harassment.2.     Harassment free workplace: Our College is an equal opportunity institution and emphasizes the need for a quality environment free of harassment and prejudice of any kind. Anyone involved directly or indirectly is liable for strict action as per the rules. is liable to be punished in accordance with UGC Regulations 2009 as well as under the provisions of any penal law for the time being in force.  The institute will also have a Anti Ragging Committee and Anti Ragging Squad to monitor the same.  . or being a part of conspiracy to promote ragging. Anti ragging policy: Ragging is totally prohibited inside or outside the campus and anyone found guilty of ragging and abetting ragging whether actively or passively.3.  The students and parents have to furnish Anti Ragging Affidavit before joining the institute. Help in eliminating poor job performance. college rule violations.     Drugs and alcohol free workplace: The College is committed to maintaining a drug and alcoholfree workplace for staff and students. Violations to this policy will be considered gross misconduct and will result in immediate disciplinary action that includes one or more of the following: oral counselling  written reprimand and warning termination . or any unethical behaviour.4. This will help in ensuring the safety of staff and students. inefficient operations. Safety policy:  The college is concerned with the safety and security of its students.   . 6. staff. as well as guests and visitors on our campuses. The college will provide a safe workplace and a clean environment to its students. Dress code for boys is trousers. In the academic block. Dress code: As a B-School student. shirt and leather shoes and for girls it is salwar-kurta or western formals. and faculty.5. students are always required to be in presentable clothes. staff and faculty. certain dress code norms are to be followed at the college. etc.  Introduce e MBA and correspondence course. Residential school  Increase batch strength to 200  Expand to other cities: Gurgaon. . hyderabad. com . AP's MBA loss is Karnataka's gain. 2011  Outsource2india. Nov 6. Times of India.
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