1INTRODUCTION BRIEF INTRODUCTION OF THE COMPANY Geo TV or GEO Television is a Pakistani television network founded by Mir Shakil ur Rehman in May 2002. GEO TV belongs to Independent Media Corporation, owner of the Jang Group of Newspapers. The channel started its test transmission on 14 August 2002, whereas regular transmission began from 1 October, 2002. GEO TV is working under the company of Mr. Shakil Ur Rehman J&S Enterprises (Private) Limited. In Urdu, the national language of Pakistan, the word geo translates to live on in English. GEO TV was established in May 2002 Test transmission started on 14th August 2002 on the PAS 10 digital satellite Regular transmission started on 1st October 2002 Geo TV is the first South Asian Urdu language channel to provide content comparable with world-class television broadcasters Geo is the fastest growing TV Channel in Pakistan with ratings exceeding all satellite delivered TV channels in the market Geo has the widest distribution on cable systems in Pakistan with 100% carriage within 90 days of launch . National association of Broadcasters (USA). World’s largest association of broadcasters has honored GEO with the “Award for Quality” declaring it an international standard television channel. Geo has been described as the CNN and BBC of Pakistan due to its enormous news network within Pakistan and all over the world. Geo is the only independent and liberal channel with the unique honor of consistently breaking news. The journal of Mass Communication, quotes that it was the first to come up with the election results even beating the state channel, while its interviews and analysis got top ratings among the viewers. It further quoted that Geo offered new and innovative ideas not seen before on any television channel. 2 Geo is based in Dubai and is broadcast for south Asian viewers of M.E, Europe, Canada, North America and UK. Besides of burros in Pakistan a robust network feeds regularly. Life content from New York, los angles and London.Geo won a special award at the nouticaslo TV festival 2005 Business week one of the top 3 magazines of the world while including the news of MSR in 25 stars of Asia wrote that “Geo has become the most watched TV channel of Pakistan and its viewer ship is growing at the rate of 30% annually. COMPANY NAME: “GEO TELEVISION NETWORKS” COMPANY LOGO; 3 Corporate logos and slogans: The GEO logo, consisting of orange and blue, represents the coverage done by GEO day and night. It was designed by Shahzad Nawaz Khan and is now one of Pakistan's most favorite logos. It can often be seen on many local trucks and taxis. “Her Pal Geo” Reasons for Selecting Geo: Why we chose geo because of its increasingly popularity and of its imaging brand name an of having no one spot on the TV ratings COMPANY HISTORY: GEO TV was established in May 2002 Test transmission started on 14th August 2002 on the PAS 10 digital satellite Regular transmission started on 1st October 2002 Geo TV is the first South Asian Urdu language channel to provide content comparable with world-class television broadcasters Geo is the fastest growing TV Channel in Pakistan with ratings exceeding all satellite delivered TV channels in the market Geo has the widest distribution on cable systems in Pakistan with 100% carriage within 90 days of launch . • GEO News Geo News was established as independent channel when GEO Network branched out its channels in 2005. GEO Entertainment is a Pakistan based entertainment channel showing Dramas. and rated as on the most popular news channels in Pakistan. primarily in Urdu Language. GEO News and GEO Entertainment respectively. • GEO Entertainment Geo Entertainment was established as independent channel when GEO Network branched out its channels in 2005. but later branched out it into two channels.4 AVAILABILITY: IPTV & ADSL • • • World On Demand (Japan&Korea) Channel 116 PTCL IPTV (PAKISTAN) Channel 77 Internet Cable • • Rogers Cable (Canada) Channel 578 E vision (uae) Channel 65 GEO entertainment is also available on local cable in Pakistan] GEO TV Network GEO TV started with its flagship channel of GEO TV. feature movies. musical programs. Later it also launched other entertainment and sports channels. GEO News is a Pakistan based Urdu News Channel. . Programming content includes variety of sports from around the world.5 • GEO Super GEO Super is twenty-four hour sports channel. AAG TV was launched in September. 2006 by GEO Network. • AAG TV AAG TV is twenty-four hour channel focusing on programs for youth in Pakistan. with a secondary focus on boxing. launched by GEO Network in September 2006. . football and field hockey. focusing mainly on cricket. 6 GEO TV Owned by Slogan Country Headquarters Mir Shakil ur Rehman Har Pal Geo Pakistan Pakistan Availability Satellite Big TV (India) Dish Network (U. . 2007. produced by Shoaib Mansoor and released July 20.) Pehla (Middle East) Sky Digital (UK & Ireland) World TV (Europe) Cable Rogers Cable (Canada) E vision (UAE) Channel 578 channel 65 IPTV over ADSL World On Demand (Japan) Ptcl Smart (Pakistan) Channel 166 Channel 77 Channel Channel 620 Channel 44 Channel 815 Channel 14 GEO Films: GEO Network has released only one movie.S. Khuda Kay Liye. Meri Adhoori Mohabbat. Reshmi. Shaka Laka Boom Boom. Some Geo TV Programs: Food Evening with Rahat. children’s programs and much more. Childhood With Zymal. Aalim Online. Mehndi Walay Haath. Its programming includes interactive infotainment programs. Tere pehlo Mein. Programmes: • • • • • • • • • • • • • • • • • • • • • Nadia Khan Show aaj kamran khan k saath capital talk koi aur hai ana dil-e-nadan kuch dil nay kaha sada suhagan saij tum kahan hum kahan mujhe apna naam-o-nishan milay aalim online ON LINE Bachay Man Kay Sachay Brunch with Bushra Circle of Fire CHAAND MUHAMMAD SITARAY SAHABA Dil Chatha Hai Dil Dekay Jaien Gey Dohri Filmfare Awards 2006 Food Evening with Rahat . Ab Ghar Jane Do.7 GEO is an Urdu Pakistani television network. Nadia Khan Show. 8 • • • • • • • • • • • • • • • • • • • • • • • • Heyy Babyy Hum Sab Umeed Se Hain Kajal Kia Cheez Hai Pakistani Kismat Libaas Kuch Gup Hai Kuch Sach Hai Mala Meri Adhoori Mohabbat Nadaniyan Roohi Rookhey Naina Rahat & Abida Reshmi Alif Sajh Dhaj Shaadi Online Teray Aney Kay Baad Tere pehlo Mein Yeh Zindagi Tou Wo Nahi Yeh Zindagi Hai Wo Rishtey Wo Nathe Thodi See Mohabbat Wit Parade COMPANY HIERARCHY: . It is this rare fraternity of creative minds. technical expertise. in an environment of transparency and accessibility GEO has forged a unique spirit of belonging.TEAM GEO CEO . By working closely.9 GEO is a people’s organization. and managerial skills which has fused together to form that rare breed--------. financial brains. The ‘GEO Way’ recognizes that it’s the team that makes all the difference and difference is what we are about GEO helps train and develop its team and constantly monitors the potential and skill growth of its entire team. ownership and comradeship in its staff Each member of GEO earns the right to bear the GEO logo as a badge of pride because he/she knows that merit has been respected. 10 Directors OPERA TIONA L Productio n HR Marketin g RESEARCH New s Internation al Affairs Sale s CREATIVIT Y Finance General Manager Assistant Manager VISION STATEMENT: . " GOALS: The major focus of GEO is to achieve the following goals: 1. GEO will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information. discussion and entertainment. To meet the desired revenue target. 2. 3. To provide news. 4. through quality programming based on issues. It will highlight the issues of concern and the cultural richness of its people through information. To be the number one channel. entertainment for all.11 “To provide better media in Pakistan “ MISSION STATEMENT: "GEO will be the voice of freedom from the Asian subcontinent. SWOT Analysis: STRENGTHS . To provide a high quality performance. possesses the capability of maneuvering even worst circumstances in his favor. which is not available to any other channel. USA.12 1. 2. 3.. The channel covers almost all segments from children to adults. DTH TECHNOLOGY (door to home) its WEAKNESSES . It uses the software Octopus. It is known to be the accurate. department headed by the charismatic figure of MR. In Pakistan with strong marketing network.……. consistent promotional policies & stable financial position. 4. Geo is transmitted in Japan. detailed and responsible new and information to its viewers. Business week one of the top 3 magazines of the world while including the news of MSR in 25 stars of Asia wrote that “Geo has become the most watched TV channel of Pakistan and viewer ship is growing at the rate of 30% annually. GEO television networks are having a dynamic marketing. It is a national as well as an internationally viewed channel. the channel is not under any financial crises. Canada. 6. UK. GEO television network is supported by one of the strongest group of companies in Pakistan. 5. and Dubai and in all over Europe. Facing problems in awien show. interaction problems 6.13 1. Octopus software by IBM has to pay them monthly by 2 or 2. choraha. tasveer kahani( women violation) due to bad management financial problems adv campaign problems general people interaction of mouth some failure program like choraha an avwin show due to not spending on adv an setup design. Facing tuff competition by Express News 4. jan hae to jahan hae . Not having an English channel OPPORTUNITIES . 2.5 car or not having them on own customer program catcher software 3. Govt. Security problems 5. Geo News possesses a strong brand image to enhance its viewer ship. Hamid Mir and Dr. Mr. Shahid Masood on Geo News attract 80-90% of the overall viewer ship of all the channels at that particular time. 3. HRM.14 1. Documentaries program channel new opening channel soon GEOMENTERY with the help of MOBILINK on Indus Rive THREATS . 5. whose has management strong links in the political. marketing & media circles which is its biggest opportunity. which has been further complemented due to the ill – conceived suppressive policies adopted by the previous regime towards Geo News. The talk’s shows of anchor persons like Mr Kamran Khan. Geo News. GEO has a rigorous marketing. bureaucratic. 4. and other developing departments working on the same level as BBC and CNN are. The absence of the substitutes of such popular anchorpersons on other channels is a big positive point for GEO. 2. Indus. which gives it an edge on other private news channels. 1 no doubt but it directly faces threat from ts competitors like ARY. which disproves the reporting quality . GEO is a private channel working freely where as channel like Express News active collaborative links with the government has owned PTV. Express New.15 1. A delegation from Southern Companies Group Kazakhstan here on Tuesday visited Board of Investment to discuss issues related to investment they show interest in investing in GEO TELEVISION CORE COMPETENCIES: .These threats although couldn’t stop Geo from working on its level but as the conditions are disproving day by day so this can come up with some bad results. All these channels are coming up with new segments and are getting strong in their news reporting etc. Dawn news etc. 2.Security is a major problem. The reporters are always threatened.GEO television networks is on no.The biggest threat faced by Geo are the terrorist threats . GEO introduced Direct to Home Technology but Express News followed it and came up with the same project so GEO can face a failure with this project because there is a direct competitor. 3. Sama . 4.. 5. Its investments are much more than the finances of the other channels that are why GEO till now never faced any financial problems. PROBLEMS FACED BY GEO: 1.16 1. Its brand is now very much popular among common people. The biggest core competency of GEO is that they have gained the trust of people which is increasing day by day. Competition 2. 3. Terrorist threats and Terrorist attacks MARKET PLAN: Marketing plan is a strategy on how to attract the targeted market segment by providing the customers the product /service that they desire with some added value to insure their loyalty . Nation trust on the facts and figures given by them 2. Geo has gained trust through its brand too. It is owned by a large group known as ARY Group. The network caters to the needs of South Asians.. the Middle East. COMPETITOR ANALYSIS: Following are the major competitors of GEO.GEO has carefully and smartly divided its customer’s base into different segments catering their needs through separate channels like GEO entertainment.17 towards your company . advertisements (both print and electronic media) to insure a continued relationship with their viewers. • • • • • ARY One World EXPRESS NEWS DAWN NEWS INDUS VISION PTV ARY one world is also a good news channel it also has international viewer ship. ARY Television Network. particularly the Pakistani Diaspora. each with an independent focus. Haji Abdul Razzak Yaqoob (ARY). a subsidiary of the ARY Group. North America. Europe and Australia. The ARY Group of companies is a Dubai-based holding company founded by a Pakistani businessman. CORE COMPITANCY: ANCHORS PERSONNALS . GEO news and GEO super. slogans. It follows an extensive marketing strategy through proper branding. is a popular Pakistani television network available in Pakistan. The channel is considered a pioneer in Pakistani media and broadcasting and has an expanding network of channels. PTV National . cooking shows. It is owned and run by the country's third largest Urdu daily. fashion shows. CORE COMPITANCY: LOCAL INFORMATION HEAD PTV can be received via satellite in South Asia. which is a 24 Hour Pakistani English news channel. CORE COMPITANCY: BEST ENGLISH NEWS CHANNEL OF PAKISTAN INDUS VISION. Daily Express. a 24 hour general entertainment channel. while producing quality entertainment for a diverse audience. Today. talk shows. comprises of a strong lineup of Urdu programming that includes: dramas. because of its medium since Dawn is a News channel which only capture the perception of the bureaucrats and diplomats or in general viewers who can understand English. East Asia and in the Middle East. by known Express News Paper. CORE COMPITANCY: ADVERTIZEMENT DEPT 24/7 ENGLISH NEWS Dawn News is a new English news channel but as they are in the field of news media and has less experience like express news that’s why we consider it as our competitor. having a great slogan saying: “Har Khabar Per Nazar“…[Test] The company was also in the process to start a new English news channel and the owners of the channel. television films. and talents. Selected programming can be seen on Prime TV (with a partnership) in the United Kingdom and Europe.18 Express News is a Pakistani television news channel. Another great news channel. rich heritage. Lakson Group. Express News has a logo that looks similar to that of British news channel Sky News. sitcoms. All of our programming is based on promoting our inherent values. cartoons. and more. entertainment & magazine shows. have subsequently launched "Express 24/7" as well. PTV is split up into the original channel feed: PTV Home PTV News . Dawn has low viewer ship. There is a department which manages all the news from all resources and sends it to the news channel. Supply Chain: There are two main resources of getting news are following:1.Baluchi PTV Global CORE COMPITANCY: GOVT. MARKET SEGMENTATION: .19 AJK TV . Reporters GEO news channel mainly rely on its own reporter but some time they get the news from agencies. As they are also running a newspaper so they also get the news from their newspaper reporters.SUPPORT According to the surveys and complete rating GEO is the best channel and is at number 1.Kashmir PTV Bolan . Finally they have young anchors which present news to viewers. After GEO. GOVT & PRIVATE Agencies 2. ARY and EXPRESS NEWS are on the second positions. They have a number of DSNGs which help them to cover the news live with in no time. 20 The market segmentation for GEO is in the following manner: Segmentation: 15year male female. 2. TELECOM SECTOR (TELENIOR UFONE) 3. youth news. music channel. USA. Demographically: It has based its segment on the basis of age as it targets all age groups. women channel.CONSTRUCTION ORGANIZATIONS (DHA. youth entertainment AGG. Their transmission is view in Japan. Geometry. BAHRIA TOWN) Geographically: GEO divides its market on the basis of countries. Europe. TASVEER KHAANI female program.ORIENT.K and in UAE. Channel segmentation: Baby TV. entertainment channel TARGET MARKET: . Canada. Advertising Campaigns: 1. religious channel. as they are view all over Pakistan and on the international level too. and U. from children to adults. news channel. Now facing a little bit of financial problems but recently the face situation of not broadcasting the news blocked channel by Musaharfs. govt.21 As their main aim is to provide hard core news. viewers eye viewer software. responsible news detailed accounts. CENTUROUS. Basic target market is telecom sector 14 car or from this sector and big construction companies like DHA. entertainment for all age groups. AGG 25 carore. Sports 30 carore BCG Matrix . entertainment. sms. informative programs and even children are also targeted. EMMAR. information without any semblance of yellow journalism they target adults who are really concerned about the current affairs. they act on it by delivering strong protest Profit Analysis: 2. and DTH cards distribution. SITUATION ANALYSIS: Becoming the Fastest First. As their main concern is to provide hard core news without any semblance of yellow journalism they target adults who are really concerned about the current affairs.2 billion from news 1billion from entertainment. “cows” should be “milked” to generate cash that can be used to support needed investments in stars and question marks. The most promising question marks should be targeted for growth. and further resource investments in them are recommended. to take it to the places. Dogs are low market share businesses in low-growth markets. Question marks are low market share businesses in high-growth markets. the preferred strategy is stability or modest growth. They produce large profits through substantial penetration of expanding markets .The preferred strategy for stars is growth. The preferred strategy for dogs is retrenchment by divestiture. . but the risk exists that further investments will not result in improved market share.22 Boston Consulting Group (BCG) Matrix is a strategic Business Unit to determine the market growth rate and market share. White Rose Fairness Cream we will be having the following strategy: Stars are high market share businesses in high-growth markets. Because the markets offer little growth opportunity. They produce large profits and a strong cash flow. They do not produce much profit. and they show little potential for future improvement. They do not produce much profit but compete in rapidly growing markets. They are the source of difficult strategic decisions. According to our product. According to our product of Geo Tv we use Strategic Business Unit (SBU) of high growth and high market share for its rapid growth as we invest heavy finance and capture maximum market share. The choice of terms is very descriptive. others are retrenchment candidates. Cash cows are high market share businesses in low-growth markets. The preferred strategy is growth. 23 . Strategies Geo should avoid threats and maintain the strategies for all the customers. WT. . T. • possesses a strong brand image • strong links in the political. Threats • terrorist threats ST. interaction problems Not having an English channel O . Strategies Bench mark with strong TV brands.Opportunities • Working on the same level as BBC and CNN are.Weakness Facing tuff competition by Express News Security problems Govt. Strategies Should try to launch new services eg. bureaucratic. WO. marketing & media circles SO. Because this is the best time for brand so opportunity should be taken. Strengths channel covers almost all segments from children to adults network is supported by one of the strongest group of companies in Pakistan It is a national as well as an internationally viewed channel W. Strategies Geo should give any competitive edge through its programs.geo can launch English channel as well.24 Geo’s TOWS Matrix S. 00 to 16. Almost 60 channels are working under PEMRA out of 60 almost 20 channels are related to news so all channels have to face a strong competition not only in the field of programs but also in charging others. It is a News Channel. Charts are provided below showing charges with respect to time.00:21. current affairs. Another silent feature of the channel is the availability of the technology called DSNG. Hours which are rated as most viewed by audience are charged more from those which are least viewed. DTH and Octopus.59 and least expensive duration is from 00. political and economical condition of the country as well as the whole world? The channel is also providing services like sponsoring social programs as well as providing platform to other companies to show their advertisements on the television nationally and internationally.00.25 • direct competitor Product: 4PS: 1. Basic aim of the channel is to provide correct and true news to the audience without any alteration. . Pricing Formulation Electronic Media industry is one of the most competitive industries nowadays in Pakistan. Price Being a news channel it only charge for advertisements or event such as functions or parties they cover. Product GEO NEWS is a service provided to the customers of news.59 peaked times 21. Charges related to advertisements depend upon hours. Most expensive time duration is from 20. Which provides core news with 80% of their programs being significantly related to news. This technology provides live coverage of any scenario at any time and at any place and this technology is only owned by Geo Networks. 2.00 to 22. . iii. This strategy is successful as far as the channel is concerned because of its high ranking as compared to other channels. the pricing must be carefully coordinated with the other marketing mix elements in order to maximize profits. Geo News use maximum market skimming strategy of pricing and their prices are no. Moreover. ii. sales force. price. and different opinion leaders through their talk shows to communicate and enhance perceived value in buyers mind.26 According to the position gained by GEO News within years. iv. The price determination of GEO is followed by the following strategies: i. price. Price sensitivity: Geo determines its demand by estimating the price sensitivity of its advertising agencies and the sponsored brands to know how much they are willing to pay for their channel. and offer. and offer: Geo also determines and settles down its pricing and advertising rate by Analyzing competitors’ cost. Geo modify its rates according to the changes in the advertising rates. Pricing Method: Geo base its price on the customer perceived value. They deliver the value promised by their value proposition and for that purpose they use advertising agencies. Analyzing competitors’ cost. Maximum market skimming strategy: According to their ranking. most of the companies look at this channel for their advertisement. Advertising Tariff GEO Entertainment Effective NOV 01-Nov-08 Time Band (PST) 00:00-00:59 01:00-08:59 09:00-09:59 10:00-11:59 12:00-16:59 17:00-17:59 18:00-18:59 19:00-19:59 20:00-20:59 21:00-21:59 22:00-22:59 23:00-23:59 Rate Per Minute(PKR) 20.000 135.000 10.27 v.000 15. .000 Terms and Conditions: All prices are subject to General Sales Tax and inclusive of agency commission.000 25.000 175.000 7.000 50. pricing policies.000 75. gain and risk share pricing and the impact of price on other parties Geo news finally disclose its rate chart in market. Selecting the final pricing: Then by considering all the above strategies and other factors like impact of other marketing activities.500 20.000 75.000 40. tv Jang Building 40. Fixed positions are charged as per premium schedule. Above rates do not apply on special events/special presentations/special placements. Standard terms and conditions apply. For further information Contact: Marketing Department Karachi Lahore Islamabad 7th Floor.Blue Area Tel:+92 51-287 Fax:+92 51-227 .28 Tickers/Scrolls & DLS/Logos are charged 35% premium over Time Band Rates. Landmark Plaza 11 chundrigar Road Tel:+92 21-262 9322 Ext: 6202-6218 7761-75 Fax:+92 21-262 9672 5646 Daily Awaz Building Davis Road Tel:+92 42-630 9462-75 Fax:+92 42-630 9471 marketing@geo. Fixed positions are charged as per premium schedule.29 Advertising Tariff GEO NEWS Effective NOV 01-Nov-08 Time Band (PST) 00:00-00:59 01:00-01:59 02:00-06:59 07:00-16:59 17:00-18:59 19:00-19:59 20:00-20:59 21:00-21:59 22:00-22:59 23:00-23:59 Rate Per Minute(PKR) 36. Standard terms and conditions apply.000 260.000 150.000 50. Above rates do not apply on special events/special presentations/special placements.000 15.000 115.000 15.000 75. Tickers/Scrolls & DLS/Logos are charged 35% premium over Time Band Rates. .000 Terms and Conditions: All prices are subject to General Sales Tax and inclusive of agency commission.000 20.000 10. Blue Area Tel:+92 51-287 Fax:+92 51-227 .tv Lahore Daily Awaz Building Davis Road Tel:+92 42-630 9462-75 Fax:+92 42-630 9471 Islamabad Jang Building 40. Landmark Plaza 11 chundrigar Road Tel:+92 21-262 9322 Ext: 6202-6218 7761-75 Fax:+92 21-262 9672 5646 [email protected] For further information Contact: Marketing Department Karachi 7th Floor. 381 = 6875 .31 BREAKEVEN ANALYSIS: Markup Pricing: Variable cost=550000000 Fixed Cost=2200000000 Expected Units=50.Cost) =2200000000/5775 =380952.2 Break Even Volume = Fixed cost = 220000000 Price-variable cost =6875-1100=5775 Fixed cost/ (Price-AvgVar. 0000 Unit Cost = AvgVariable cost+ Fixed cost Unit sales =1100+2200000000 500000 Mark price = unit cost = 5500 (1-desired return on sales) = 5500 1-0. universities local markets. Secondly Geo has coverage all over Pakistan and in some countries abroad such as UAE. They require attending different events and organization and introducing their organization. GEO when had noted started hired individuals and made a team which had a job of involving them into social activities and getting the organization known. If the companies want to make reservation about displaying there advertisement they can check for availability online. Lastly it has decided to have a contract with the international airport of Islamabad and other cities of promoting GEO in its lobbies at the time when passengers wait. It has its DSNGS as transport to the desired location and it also provides it employees which the facility of transport (VANS) for daily voyages and for use at times of events and also exploring technology on DTH an having powerful software OCTUPUS. . Secondly GEO carries out its promotion in public areas such as hospitals.32 3. Promotion GEO carries out its promotion through events and public relations. The Head office of Geo is in Karachi linked to Dubai and further branches in Islamabad. and Karachi. Multan. Place Like most renowned companies Geo use the Hybrid channel system in which it allows its customer to view its News online and its intermediaries and make contact through the website. It has a department which has employees employed for such purpose. 4. Lahore. BRANDING POWER: .33 BRANDING. 34 BRAND SEGMENT: . 35 Sales. Sales of GEO are based on advertisement. Sales Methodology GEO is using both Direct and indirect method for sales. Team of Geo News directly communicates with the company/industry who wants to advertise its product through media. discount rates etc. . The revenue/profit is divided between advertisement agencies and the GEO team and in prime Time they give 30-40% discount on advertisements. GEO manages these intermediaries through the “Pull Strategy” since there is high brand loyalty and involvement. GEO is also using indirect method in which advertisement agencies are involved. it is based on relationships and market situation. programs and advertisement agencies. Communication is being done directly/face to face between both parties including timings. GEO give up to 12% discount to the companies for advertisement. Ufone. Telenor. ZONG. FEEDBACK: GEO takes feedbacks through the following sources- • Channel rating: . • Face to face interviews: . • Website rating: .g.36 Services and quality comparison: Geo network gives u the best services and quality as compare to others as by having big booms of industry sector like telecom. MOBILINK. etc. . DHA.GEO also get information about their news channel by personally conducting interview from general public.GEO also get information through their website rating system that informs them that how many visitors have vested the site. construction e.this ratting is measured by the advertising agencies through which the companies may know where they stand actually right now. advertisement section and marketing department of the organization. there is a huge difference between theory and practices. Reason for Success: Geo believes in keeping positive attitude towards the channel. Prior of this visit. particularly with reference of the marketing concepts.for how many times the customers switch to channel and for how much time especially in advertisement brakes. we only have textual knowledge of the concepts relating to the various aspects of the functioning of business organizations.37 • Audio meters:. who can give a huge boost to the marketing prospects of the organization due to his competence . It is over considered opinion now that a lot depend on the personal and professional capabilities of the concerned manager.its is a mechanical device used by the Geo in order to get feedback that is attached with television and determines for how long a channel has been viewed? And how often? • OCTUPUS: . efficient and quick coverage and being the pioneers in technology not yet common in Pakistan Lesson learned: The visit of the office of the Geo. production rooms. It has gained more than what it required through sleepless effort. we had the opportunity of visiting the studios. The visit further made us realize of the huge spade work and hectic professionals/technical expertise involved in the recording of minor episode or an advertisement lasting just for few seconds. Besides having meetings with some resource persons. therefore it believes not to have any failure so far. and producers. During the course of the study. a media related organization was a wonderful experience for all the group members. which depicts in there channel when viewed through advertisement. technical hands of Geo team. However. SAKEEL AHMED. DSNG’s: Digital satellite news gathering that provides the live coverage of events to the viewer without wasting a single moment. OCTUPUS: for how many times the customers switch to channel and for how much time especially in advertisement brakes designed by IBM. We are highly indebted to him and his team who facilitated us even out of the way to complete his assignment in a benefiting manner.38 and dedication of the professionalism or it steer it towards downfall by his inefficiency and incompetence. . who heads the marketing department of GEO. is a gem of a professional. Besides his brilliant academic career and sound professional background in marketing SAKEEL AHMED possesses the god gifted quality of convincing his clients in a various short span of time. Appendix: DTH: Direct to home technology through which a package of 200 channels will be provided to the consumer without any the interaction of cable operators.