________________________________________________________________Marketing Research 20 August 2010 Prepared for: En. SHAIKH AZAHAR Prepared by: Group 15 23875 BINTI LIM YEW HENG HASNI MUNIRA HASSAN 23578 23368 23928 DAYANG SITI ZAHARAH MADLYNA AK JUTI 1 Purpose 3. QUANTITATIVE RESEARCH 4. DESK RESEARCH 3. TIMING Part 2: REPORT (Step 3.2 Procedure 4. RESEARCH METHODS 10. REPORTING 6.CONTENTS Part 1: PROPOSAL (Step 1 & 2 in market research) 1. REFERENCES . 4 & 5 in market research) 7. INTRODUCTION 8. RESULTS 11. INTRODUCTION 2. APPENDICES 13.2 Population and sampling 4.3 Procedure 5. CONCLUSIONS 12. EXECUTIVE SUMMARY 9. OBJECTIVES 3.1 Purpose 4. for example it is a treatment to the uterine cancer. which the Styrylpyrone derivation (SPD) is the active extract from it. III. The potential commercial opportunity of Goniothalamus Umbrosus as an aromatherapy have influence us to develop this market research. the use of Goniothalamus Umbrosus in aromatherapy is our research about. Besides. INTRODUCTION Selukai or kenerak. Purpose Our search on secondary sources will be to refine the objective of research and will gather information on household attitude to aromatherapy. To identify opportunities to commercial the Goniothalamus Umbrosus. . we must also generate a list of information that may be useful in the next parts of the research. OBJECTIVE The overall objective is ‘to identify the commercial opportunity of the Goniothalamus Umbrosus (Selukai)’. as our concern. the Goniothalamus Umbrosus are unique and have a great effect in anticancer. is a tree which can found in Malaysia’s forest. DESK RESEARCH a. To identify attitudes to aromatherapy the Goniothalamus Umbrosus. Goniothalamus Umbrosus (selukai) is used in medicine. Iban in Sarawak usually use the bark of Goniothalamus Umbrosus to drive the mosquito away and it have aromatherapy uses. IV. In tradition. It’s flowers are very incense. 2. 3. II. To examine how aromatherapy are used. To determine promotion platforms that can use to commercial aromatherapy. In scientific research found that Goniothalamus Umbrosus extract has anticancer effect on several human cnacer cells. This has been broken into the following sub-objective: I. which in yellowish white color. scientific named Goniothalamus Umbrosus.Part 1: Proposal 1. Procedure We would expect access to internal report on the marketplace. information on distribution to restaurants. Gender Male Female Total Respondents 20 20 40 Total 20 20 40 . we will know what type of people buy and use. How many households in Kuching? What kind of aromatherapy available in Kuching? What promotions are currently used? b. 4. and the prices they are prepared to pay. published data. From the data we collect. a. b. Purpose This stage aims to quantify how many households use aromatherapy in home and the kinds of aromatherapy that are usually used. online databases and internet resources. QUANTITATIVE RESEARCH We are using a questionnaire on survey form which is allowed us to have a complete answer from respondents. Population and sampling We have made the decision to carry out 100 questionnaire survey form. multiple-bar chart. simple bar charts. so the research is conducted to the deadlines which provided. after data from the questionnaire survey data is evaluated.4. Day (Date) 1 (17/8) 2 (18/8) Activity Desk research/ secondary data research. 4 (20/8) Final report available . Timing is tight. Questionnaire data development/ primary data research. REPORTING The report will be summited. 6. 5. This will include the qualitative section and quantitative stage of research in visual displays (pie charts. The data will be analysis and discussed. We have planned the report which conclusion all stage of the research. 3 (19/8) Data preparation and coding.3 Procedure The questionnaire will be developed and will include the following: What kinds of aromatherapy are usually used? What is aromatherapy currently used for? Which groups of people are most likely to use of aromatherapy? Would they be prepared to buy the aromatherapy of Goniothalamus Umbrosus? We have assumed 2 open-ended questions and a maximum duration of answering the questionnaire within 10 minutes. Analysis data and present the finding.). TIMING The table below showed our timeframe for the research project. etc. and health purposes. EXECUTIVE SUMMARY A total of seven people said they were using aromatherapy in the near future and 32 people will have to say no. INTRODUCTION This report is based on the data collected ‘to identify the commercial opportunity of the Goniothalamus Umbrosus (Selukai)’. The survey asks customers about their satisfaction and attitude to aromatherapy.Part 2: Report 7. four people with a once a week and there were four people who have used the aromatherapy of 2-3 times a month. most people do not know about selukai / kerenak and use. 1 likert scale. This study shows that the favorite on the influence of aromatherapy on the use of aromatherapy itself. except that many people also choose as their favorite lavender scent. 9. The sample consisted of 40 respondents which surveyed on 20 August 2010 5pm until 7 pm inside the campus of Universiti Malaysia Sarawak. 5 dichotomous question. RESEARCH METHODS The data collection is based on the questionnaire survey form that is filled by the respondents on the spot which within 10 minutes. . Many people use aromatherapy to calm himself. Most of the sampling are done by the undergraduate student. The survey consists of 10 questions which included 2 open-ended question. and household & personal characteristic. There are nine people said to use aromatherapy at once a month. 1 semantic differential scale. 8. According to studies. RESULTS Q1 Have you use aromatherapy in past month? Yes No 10 9 8 7 6 Once a month 5 4 3 2 1 0 Q2 how often do you use aromatherapy? once a week 2-3 times a month .10. Q8 Do you know what is ‘selukai (or kerenak)’? Yes No .25 20 15 Very important Important 10 Normal Unimportant Less important 5 0 Smell Medicine use Quality Price Variety of incense Importance of the characteristic to respondents to choosing an aromatherapy. c2006. New York : McGraw-Hill/Irwin. however they knew that it have many benefits and advantages to our human body. Obviously. Marketing in Asia. Rudelius & Lau. Following. research & development should expand product which made from Goniothalamus Umbrosus. Bradley. scientific named Goniothalamus Umbrosus 13. there is not yet an iconic brand of aromatherapy in the market and it’s will be an advantage which a high potential opportunity for us to commercial the local plants made aromatherapy. Nigel. . 90% are no idea about the commercial aromatherapy brands in the market. Besides.11. Hartley. REFERENCES Kerin. Most of the respondents didn’t using aromatherapy. (c2007). Marketing research : tools & techniques. CONCLUSIONS To sum up. Based on the results and analysis we done on the data collected. New York : Oxford University Press. there is no competitor had cover the markets of Kota Samarahan where we surveyed. improve the extraction technology and develop the product’s utilities. APPENDICES Picture of Selukai or kenerak. 12. the Goniothalamus Umbrosus (Selukai). (1986). we had identified respondents’ attitudes to aromatherapy. Ohio: South-Western. William G. Gilbert A. (c2007).blogspot. Retrieved August 20.2009. Issue. Basic marketing research. United States: Thomson/SouthWestern Churchill.1. Cooper.bp. from http://www. Exploring marketing research. (c2006).6. Zikmund. Picture of Goniothalamus Umbrosus. 2010.1).3. (c2004. Vol.com/fulltext/?doi=rjpharm. Mason. Research journal of Pharmacology (2009. Retrieved August 20. Marketing research. 2010. Donald R.medwelljournals. New York : McGraw-Hill/Irwin.com/_NrWEqPQQJXA/SEDXt2RZi9I/AAAAAAAAAIE/VYXPI7EnfC8/s1600 -h/kenera22.jpg . from http://3.).