NIFT(MUMBAI) Supply Chain Management Assignment LEVI’S Submitted By: Aakriti Mehrotra Radhika Bahedia Tanvi Gupta BRAND POSITIONING Comfort. to favourite fits and styles in the Red Tab™ and premium collections. imagination and loyalty of diverse individuals.AN OVERIEW LEVI’S Created in 1873. fit and style Innovative and trendy Classic yet modern Best quality . Levi's® jeans are the original. They are the most widely recognised and often imitated clothing products in the history of apparel. As the inventor of the category. Levi's® jeans have captured the attention. from quintessential classics such as the famous Levi's® 501® Original jean. authentic jeans. Over successive generations. the Levi's® brand continues to define Jeanswear with the widest range of products available. Dynamic Environment friendly Supply chain management (SCM) is the management of the flow of goods and services. . It includes the movement and storage of raw materials work-in-process inventory. Ltd. finished goods from point of origin to point of consumption. STEPS IN SUPPLY CHAIN PRIMARY DATA RESEARCH Levi’s jeans in Delhi NCR region Outsourcing: SSJS logistics pvt. From peera garhi the raw material is then dispatched to Bangalore plant. is procured from local quality vendors. All the raw materials is quality ensured by companies quality engineers. 4. Safety stock is maintained at both the plants of IMT Bawal and Bangalore. The accessories used such as zips . 11. This is also done through SSJS logistics. The main procurement of denim and cotton fabrics is done from their partner "The Pratap Group". 10. 3. 8. 7. All the stock is accumulated first to peera garhi and manesar warehouse. The safety stock ensures the manufacturing of 5000 pieces. 5.buttons etc. 2.1. Secondary Data Research Mode of Sourcing: O Levi’s works with direct sourcing in INDIA. Manesar warehouse receives only that much raw material which will be consumed at factory in IMT Bawal (Haryana). The raw material from that plant is transferred to SSJC’s storage house at peera garhi(paschim vihar. 13. . 9. All the stuff is insured. This is done by SSJS logistics pvt ltd. The basic mode of shipping the material is by road transport. 14. The payment is received after average of 10 days via online banking. The shipment is tracked via online software and every truck is GPS enabled to provide real time locations. 15. 12. 6. The empty trucks returning from Bangalore are used by Vitthal transport (Bangalore ) to deliver its raw materials from Bangalore to Haryana .New Delhi) and IMT manesar (Haryana). The final product in the form of jeans of Levi's and is then delivered to warehouses of retail outlets via road transport. They have plant in Ambala (Haryana). sew.26 O SUPPLIERS IN INDIA 1. O Fibre-more than 95% of all levi’s ® products are made with cotton grown in the U. LEVIS distributes them through their own logistics department.S. LEVIS contract production from manufacturing suppliers that cut. Aviram Knitters – Tripura 4. Bombay Rayon – Mumbai 7. India. finish and wash our products. China. BEST Garments – Tripura 6. Product Suppliers LEVIS is committed to Responsible Global Sourcing. Alpine Apparels Pvt Ltd – Bangalore 2. DISTRIBUTION Once the garments are ready for shipment . Casual garments – Tripura 8.O Levi’s signs a contract with all the supply chain suppliers with a major focus on sustainability and eco-friendly goods.. Ambattur Clothing Company – Chennai 3. GO International – Tripura 5. Hence they build sustainability directly into the contracts. EXIM Clothing –Tripura 27 . The INDC is generally the head office at US. O Levis generally do not purchase fabric directly from the mills. O Fabric-once the cotton leaves the fields. turkey or one of the many other countries where cotton is farmed. but takes important steps toward partnering with them in their drive toward sustainability. Pakistan. it is spun and made into fabric by mills around the world. SSGC Pvt.9. – Delhi NCR & Bangalore . Ltd.