Marketing plan for lakme Group members: 1.Neha saxena 2.Ronak gala 3.Priyanka gharat 4.Rupal upadhyay 5.Manisha dasan 6.Mariyam qazi About the industry The cosmetic industry is a profitable business for most of the manufacturers of cosmetic products. . this industry reported an important growth in terms of profit. Given the technological development and the improvement of the manufacturing process of cosmetics and not least due to the constantly increasing demand of such products. now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do not have representatives. The cosmetic industry worldwide seems to be continuously developing. Lakme. as lakme took her steps into freedom. first beauty brand was born.About company Half a century ago. high consumer interest segments in the Industry that of skincare and cosmetic products. . research and constant innovation. Armed with a potent combination of foresight. Lakme today has grown to have a wide variety of products and services . Lakme tapped into what would grow to be amongst the leading. Lakme has grown to be the market leader in the cosmetics industry . GARNIER. of them engaged in the level if marketing model for their products .YARDLY. Other international brand in the sector include L’Oreal some . ponds & Avon with the major part of the rest .Competitors of lakme Several Multinational companies such as : REVLON.L’OREAL entered in the market .These companies initially cashed on their international brand . Revlon. Products of lakme Lakme Fruit Blast Face Wash Lakme Discover Glow . Lakme Night Fever Summer Lakme perfect Readience fairness range . Cleansers Moisturisers . Marketing plan for 2010-2011 . it started as a 100% subsidiary of Tata Oil Mills which is a part of the Tata Group.Executive summary Lakme is an Indian brand of cosmetics. Now HUL (Hindustan Unilever Limited) has about 110 salons all over India providing beauty services. owned by Unilever. Lakme also started its new business in the beauty industry by setting up Lakme Beauty Salons all over India . Lakme also started its new business in the beauty industry by setting up Lakme Beauty Salons all over India. Situation analysis 2.Table of contents 1. Financial projections . Marketing strategy 4. Swot analysis 3. Promotional strategy 5. the market provides wide opportunities to local and global players. . The Indian beautification sector has witnessed fast development in the recent two years.Situation analysis Industry analysis: The more cosmetic utilization by Indian women brought more competitors to Indian beauty sector. According to growth rate. Maybelline & Avon . Ranging of competitors from many multinational companies such as Revlon Modi slugging out to chamber.Competitor analysis: Competitors of lakme like Revlon and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum. But. Lakme has a wide range of products and prices overall the market Leader. Swot analysis Strengths: High quality manpower resources Brand Name Vast range of products and services Distribution Channel Unilever global technology capability Weaknesses: High Services costs Use of Hard Chemicals . Lakme Beauty Training academy in Mumbai. Chennai and New Delhi. Reports regarding presence of LEAD in lipsticks. Growth in Business of beauty saloons . Threats: Aggressive price competition from local and multinational players .Opportunities: Brand growth through increased consumption depth . Availability of cheap beauty products . . OBJECTIVE The consumers perception about the LAKME . . which changing color according to environment changes and to protect nails and high shine finish at all time.4 p’s product : Lakme provides a wide range of beauty products Nail enamel should dry within particular time of period. By introducing some kind of fragrance in nail enamel and making nail enamel very quickly dry.Marketing mix. Introducing something in Elle 18 nail enamel like. . company have to analyze the market situation and then change the price accordingly.Price: Promotional pricing: Elle 18 nail Enamel Company can give price at special event pricing. if the competitor (Revlon) changes the price means. because Elle 18 nail enamel targeted students to sell their products. Responding to competitor’s pricing: Elle 18 nail enamel’s major competitor is Revlon . . They can set the price according to quality and quantity of the product. Differentiated price: Elle 18 nail Enamel Company can offer time pricing and image pricing. lakmeindia.Promotion: Internet as medium Company has its own website to advertise their products.com . Website:http://www. Brand ambassadors Lakme have bollywood Actress as a brand ambassadors like Katrina Kaif and Raima Sen. . Sales promotion Lakme Elle 18 offers sales promotion to increase the sales for particular time of period. Company offers rebates and discounts on specific products which products are in low sales. 2005)(Brand ambassadors).(Brand ambassador. HUL is having 3000 distributors around the country and lakme have 1000 distributors. Beauty salons Lakme distribution merged with HUL.Place: There is a significant change in market distributional channel of cosmetic products. . Distribution places are : Hyper markets Super markets Departmental stores Other distribution places are : Food stores Cosmetic discounters Ware house clubs. Promotional strategies Department stores. Bombay Stores etc (nationally).C. . Neiman-Marcus and J. Westside. such as Macy's. cosmetic discounters. specialty stores and chain department stores. warehouse clubs. food stores. VAMA. Direct Sales Direct Mail/TV/Print Free Standing Stores Health Food Stores Salons Drug stores. Penney (internationally) and Shoppers’ Stop. and mass merchandisers Fashion Week Banners . 00.000 .000 3.Financial projections particulars Brand ambassadors Print media Electronic media Promotional visit Production expenses total Total cost 40.00.000 3.00.000 4.00.000 1.000 25.00.00.90.00.00.00. 000 3.000 .11.000 75.00.00.000 50.00.000 86.00.00.00.Print media Media Newspaper Broachers hoardings magazines total Total cost 1. 000 98.50.000 1.50.00.78.000 .00.000 Radio Internet Total 70.Electronic media Media Television Total cost 10. 67 units on selling .00.667 units Break even point = 326666.Break even analysis Total expenses/price per unit 4.90.000/150=326666. 000 PRICE 150 REVENUE 45.00.00.00.000 =40.00.PARTICULARS ESTIMATED SALES NO.10. OF UNITS 30.000 Returns on investment 45.00.000 .000-4.90.00.00.