CUSTOMER SATISFACTION TOWARDS KSDL1. INDUSTRY PROFILE: Soap is one of the commodities, which have become an indispensable part of the life of modern world. Since it is nondurable consumer goods, there is a large market for it. The whole soap industry is experiencing changes due to innumerable reasons such as government relations environment and energy problems increase in cost of raw materials. The changing technology and ever existing desire by the individual and the organization to produce a better product at a more economical rate has also acted as catalyst for the dynamic process of change. More and more soap manufactures are trying to capture a commanding market share by introducing and maintaining acceptable products. The soap industry in India faces a cutthroat competition while multinational companies dominate the market. They are also facing severe threat from dynamic and enterprising new entrance especially during 1991-92. If we look back into the history of soaps & detergents. Mankind knew about soaps nearly 2000 years back i.e. in 70 A.D. when Mr. Elder accidentally discovered the soap, when roasted meat over flowed on the glow in ashes. This lump like product was soap & had foaming & cleansing character. In 1192 A.D. the first commercial batch of soaps was made & marketed by M/s Bristol soap market in London, from there in 1662A.D. the first patent for making soap was taken in London. The world consumption of soap in 1884A.D. Was said to be 2 lakhs tonnes p.a. [Type text] Page 1 CUSTOMER SATISFACTION TOWARDS KSDL HISTORY OF THE SOAP: Soap manufacturing was started in North America. Some American companies with well-known names were started 200 years ago. During middle age soap was made various places in Italy, France, England & other countries. France became famous & many small factories were established there. In India the first soap industry was established by North West soap company in1897 at Meerat following the Swadeshi movement. From 1905 on wards few more factories were setup. They are, • • • • • Mysore soap factory at Bangalore Godrej soap at Bombay Bengal chemicals Tata oil mills 1930 lever brothers company THE INDIAN SOAP INDUSTRY SCENARIO: The Indian soap industry has long been dominated by hand full of companies such as: 1. Hindustan levers limited. 2. Tata oil mills (taken over by HUL) 3. Godrej soaps private limited. The Indian soap industry continued to flourish very well until 196768, but began to stagnate & soon it started to recover & experienced a short upswing in 1974. This increase in demand can be attributed due to; 1. Growth of population. 2. Income & consumption increase. 3. Increase in urbanization. 4. Growth in degree of personal hygiene. [Type text] Page 2 CUSTOMER SATISFACTION TOWARDS KSDL 5. Soap manufacture has 2 classifications, organized and unorganized sectors. KSDL comes under organized sector PRESENT STATUS: Market scenario: India is the ideal market for cleaning products. The country’s per capita consumption of detergent powders & bars stands at 1.6kg & soaps at543Gm. Hindustan liver, which towers over the cleaning business, sells in all over the cleaning business but the tiniest of Indian settlements. The 7.4lakhs tons per annum soap market in India in crawling along at 4%. The hope lies in raising Rupee worth, the potential for which is high because the Indian soap market is pseudo in nature & it is amazingly complex being segmented not only on the basis of price benefits, but even a range of emotions within that outlining framework. 2. COMPANY PROFILE: A. BACKGROUND AND INCEPTION OF THE COMPANY:Soap is one of the commodities, which has become an indispensable part of life of the modern fantasy world. Since it is non-durable consumer goods, there is a large market for it. The whole soap industry is experiencing changes due to innumerable reasons such as Government relations, environment, toxicological allergy problems, increase in cost of raw material etc. Following Swadeshi movement in 1905, few factories were set up and they were: 1. Mysore Government Soap factory at Bangalore. 2. Godrej Soaps at Bombay. [Type text] Page 3 . More and more Soap manufactures are trying to capture a commanding market share by introducing and maintaining acceptable products. Growth in degree of personal hygiene. The soap industry in India faces a cutthroat Competition. . 3. Increase in urbanization 4. Organized and unorganized sector. . Godrej Soaps Private Limited.CUSTOMER SATISFACTION TOWARDS KSDL The changing technology and even existing desire by the individuals and the organization to produce a better product at a mere economical rate has also acted as Catalyst for the dynamic process of change.. The Indian Soaps industry continued to flourish very well until 196768.Wipro Ltd. but began to stagnate.Proctor & Gamble Ltd. Tata Oil Mills (Taken over by HUL ) 3.Colgate Palmolive Ltd. Growth of population. Soon it started to recover and experienced a short upswing in 1974. 4. This increase in demand can be attributed to:1.. Recent entrants include . 2. Soap manufacturers are Classified as. Hindustan Levers Limited. KSDL is under organized Sector. Income and consumption increase. PROBLEMS OF SOAPS & DETERGENTS INDUSTRY: [Type text] Page 4 .Nirma Soap Works. while multinational companies dominate the market. 2. THE INDIAN SOAP INDUSTRY SCENARIO: The Indian soap industry has been dominated by handful of companies such as 1. The world’s richest sandalwood resource is from one isolated stretch of forests land in South India that is Karnataka. the trading of sandalwood logs started which was exported to Europe and New destinations. precious gems are magical charms of centuries. of Sandalwood oil. which is the present KS&DL. linear alkyl benzene and Sodium Tripoli phosphate poses number of serious problems in terms of availability.Visvesvaraya. The most enchanting perfumes of the world got their exotic spell with a twist of sandal. Today’s famous Mysore sandal soaps credit goes to late Sri Sosale Garalapuri Shastri who incorporated the process of soap making using Sandalwood oil. His Highness Maharaja of Mysore created this situation as an opportunity by sowing the seed of the Government Sandalwood Oil Factory. which produces value added products i. The origin of sandalwood and its oil in Karnataka.e. The project was shaped with the engineering skills and expertise of the top level.5 to 2 Lakhs tons and is met through imports. By the Inspiration of His Highness Maharaja of Mysore late Jayachamarajendra Wodeyar. He was an eminent scientist in the [Type text] Page 5 . is well known as Fragrant Ambassador of India & Sandalwood oil is in fact known as “Liquid Gold”. This situation gave rise to start of an industry. which is used in making of Mysore sandal soaps. the great Engineer who was the man behind the project.. Late Sir M. but with commencement of First world War India faced Severe Crisis on the business of sandalwood.CUSTOMER SATISFACTION TOWARDS KSDL Industry faces some problems due to increase in the cost of raw materials. HISTORY:India is a rich land of forest. silk. The demand and supply gap of vegetables oil is 1. ivory. The major ingredients like soda ash. sandal. Detergents and Fatty Acid divisions). The factory was started as a very small unit near K. The factory shifted its operation to Rajajinagar industrial area. He was sent to England to master the fine aspects of soap manufacturing. The first stage of expansion was done to increase the output to 700 tons per year and was completed in the year 1952 in the old premises. laid industrial suburban of Bangalore. The first product was washing soap in addition to the toilet soap in the year 1918. where the present plant is located. The toilet soap of the company was made up of sandal wood oil. easily accessible by transport services and communication. The next stage of expansion was implemented in 1954 to meet growing demand for Mysore sandal soap and for this purpose Government of India sanctioned license to manufacture 1500 tons of Soaps and 75 tons of glycerin per year.Visvesvaraya established the Government Soap factory during the year 1918.CUSTOMER SATISFACTION TOWARDS KSDL field working at the Tata Institute.A. In 1950 Government decided to expand the factory in two stages. Bangalore with the capacity of 100 tons P.21 lakhs includes the shifting of the factory to a newly [Type text] Page 6 . on the Bangalore – Pune Highway. In November 1918 the Mysore sandal soap was put into the market after sincere effort and experiments were undertaken to evolve a soap perfume blend using sandalwood oil as the main base to manufacture toilet soap.R. The plant occupies an area of 39 acres (covering Soaps.Circle. The Maharaja of Mysore & Diwan Sir. This factory started at a moderate scale in year 1916. which stopped its operations in the year 2000 for want of Natural Sandalwood. Bangalore. Bangalore in July 1957. Another sandal wood oil division was established during the year 1944 at Shimoga. The expansion project worth of Rs. M. Sudbrough. From this year onwards till date the factory had never looked back. Watson and Dr. Making all out efforts to achieve reasonable profits. in keeping with the policy of a welfare state. the company has been single – minded pursuit of excellence. detergent. The project took shape with the engineering skills and expertise of top-level team under the leadership of Sir. Right from the first log of sandalwood that rolled into the boiler room in 1916. RENAMING: On 1st October 1980. Today Company produces varieties of products in the toilet soaps. global trends and the state’s policy for using technology in every aspect of governance. Agarbathies and Cosmetics. the Government Soap Factory was renamed as “Karnataka Soaps and Detergent Limited” The Company was registered as a public limited company.MISSION AND QUALITY POLICY VISION STATEMENT: Keeping pace with globalization. VISION.C.Visvesvaraya. it has achieved growth and development in production scales and profits. Making available technology product and services at the most affordable price to the people at large.CUSTOMER SATISFACTION TOWARDS KSDL The factory started functioning in this new premise [i. The industry has 2 more divisions one at Shimoga and another at Mysore where sandal wood oil is extracted. The Mysore division started functioning from 1917 and only during 1984 manufacturing of perfumed and premiere quality Agarbathies at was started.. Prof. present one] from 1st July 1957. M.e. [Type text] Page 7 . Like this soap factory was started as a small unit and now it has grown up to a giant size. 2. 2. company standards registered for ISO 9002 by the end of March to the Bureau of Indian Standards.CUSTOMER SATISFACTION TOWARDS KSDL Most importantly to earn the invaluable foreign exchange. during October 1998 with a mission statement. To promote purity & quality products To maintain the Brand loyalty of its customers. Bangalore. To improve the quality management system and to facilitate TQM in the process of soap and detergent. Bangalore and Bureau of Indian Standards. [Type text] Page 8 Accordingly action plan was drawn and a committee was set up for the purpose . MISSION STATEMENT: To serve the National economy. QUALITY POLICY AN ISO-9002 COMPANY: KS & DL with a tradition of excellence of over eight decades is committed to customer delight. To attain self-reliance. Obtained the certificate by the end of March 1999 itself. document quality manual and quality system procurement.C. The company gives initial training including conducting employee’s awareness programme. through total quality management and continuous improvement through the involvement of all employees. the management took decision to obtain ISO-9002 by end of March 1999. KS&DL has got ISO 9002 certificate. Accordingly. To build upon the reputation of Mysore sandal soap based on pure sandal oil. both to the state and to the country. In this direction company obtained the guidance from Consultancies. year after year on long-term basis. environment management system adopted in the company through 2. Quality Systems in the year 2004-05. The management of the company took a decision to get the ISO14001 and become model to other public sector for the techniques used and also to other Government units to spread the message of maintenance of environment. PRODUCT PROFILE KS&DL is the true inheritor of golden legacy of India. ISO-14001:The company is located in the heart of the Bangalore city. D. The Company got itself upgraded to ISO-9001-2004.CUSTOMER SATISFACTION TOWARDS KSDL This is to project in the national and international market and also to improve quality of products offered to the consumers with the assurance of quality in the message. this motive as follows: Conservation of energy Conservation of Surrounding Conservation of resources. Agarbathies and Sandalwood oil. ISO-14001 and ISO-9001 will facilitate to improve the The corporate brands in the global market and it will help the company to improve the profits. The products produced at KS&DL are the Soaps. using only the best East Indian grade Sandalwood oil & Sandalwood soaps in the world. The Company is developing new products to meet the changing preferences of its customers. Equipped with latest technology and backed by full-fledged quality control and R&D support. Continuing the tradition of excellence for over eight decades. [Type text] Page 9 . KS&DL is marching confidentially ahead in the new millennium. Detergents. 125gm & b. Three-In-One Gift Pack –(SJR) 3Tabs (150gm Each) [Type text] Page 10 . Mysore Sandal Baby Soap (75gm) d.CUSTOMER SATISFACTION TOWARDS KSDL PRODUCT RANGE FROM THE HOUSE OF K.L a. Mysore Sandal Soap 150gm) (75gm. Mysore Sandal Special Soap (75gm) c.S&D. Mysore Rose Soap (100gm) g. Mysore Sandal Gold sixer 6 Tabs (125gm Each) i. (150gm Each) [Type text] Page 11 .CUSTOMER SATISFACTION TOWARDS KSDL e.6Tabs (150gm Each) h. Six-In-One Gift Pack. Mysore Sandal Gold Soap (125gm) f. Mysore Sandal Soap Bath Tablet Trio 3nos. they provide the ultimate washing powder. Mysore Herbal Care Soap (100gm) DETERGENTS: KS&DL also manufactures high quality detergents applying the latest spray drying technology with well balanced formulation of active matters & other builders. 1.CUSTOMER SATISFACTION TOWARDS KSDL j. Mysore Detergent bar 3. Jasmine Bath Soap (75gm) l. Mysore Sandal Classic Soap (75gm) k. Mysore Detergent Cake [Type text] (1kg/500gms) (250gms) (125gms/250gms) Page 12 . Mysore Detergent Powder 2. 20kg. and 25kg packing. 300gm and 1kg. Mysore Rose 3.Alif Laila SANDALWOOD OIL In 5ml. 500ml. Chandhana 9. Mysore Sandal Talc: Cooling & Healing. TALCUM POWDERS 1. Venkateshwar 6. 100ml. Mysore sandal 2. 10ml.CUSTOMER SATISFACTION TOWARDS KSDL AGARBATHIS 1. [Type text] Page 13 .Nagachampa 10. Fragrant freshness.Mysore Jasmine 11. 2kg. 60gm. Net. 5kg. 20ml. Parijata 5. Wt 20gm. Ayyappa 7.Bodhisattva 12. Mysore Sandal premium 8. Suprabath 4.Durga 13. Net wt 100-400gms. Qatar. of course. AREA OF OPERATION: GLOBAL FAVOURITES FOR THEIR NATURAL GOODNESS KS&DL has a long tradition of maintaining the highest quality standards. is much sought after by the leading perfume houses of the world. right from the selection of raw materials to processing and packaging of the end product. E. South East Asian countries as well as North America & South America. /Saudi Arabia. The reason why its products are much in demand globally & are exported regularly to UAE. [Type text] Page 14 . All the toilet soaps of KS&DL are made from oils & fats of vegetable origin & totally free from animal fat. LIQUID SOAP Wave duo liquid body wash Wave herbal wash 2.CUSTOMER SATISFACTION TOWARDS KSDL Mysore Sandal Baby Powder: Tender loving care for baby…& Mummy. Kuwait. The sandalwood oil. Bahrain. OWNERSHIP PATTERN: “Wholly owned by Government of Karnataka”. COMPETITORS HUL Godrej INFORMATION 70% 4% 10% 5% 11% AND THEIR MARKET SHARE: Procter & gamble KSDL Others [Type text] Page 15 .CUSTOMER SATISFACTION TOWARDS KSDL Australia Canada France Japan Kenya Holland Duorand West Italy Mauritius Malaysia Panama Bahrain Qatar Singapore Srilanka Saudi Arabia South Africa Taiwan UK Nepal UAE USA Czechoslovakia Germany 2. 2.G. F. Library 3. Geographical Indication GI-2005 6. J. 3. The company wants to improve the existing products in terms of quality. “EXPORT AWARD” 1974-75 3. I. H. ISO 9001-2000 in the year 1999 7. Government of Karnataka Dept of Industries and commerce 2. 2.Waiting room 2. ISO 14001-2004 in the year 2000 2. detergent bar & room refresher. Canteen facility 2. The company is striving to develop new perfumes for soaps detergents. The company has entered into shampoo. WORK FLOW MODEL SILOS (Silos are closed chambers) Soaps Noodles Container Mixer Simplex Plodder It becomes NOODLES [Type text] Page 16 . State Export Promotion Advisory Board. INFRASTRUCTURAL FACILITIES: 1. 2. dish wash. agarbathies & shampoo. Car stand 4. M/s Chemical Bombay have given 1st price for the year 198081 5.CUSTOMER SATISFACTION TOWARDS KSDL PRESENT STATUS: 1. ACHIEVEMENTS/AWARD: 1. Detergent Plant 4. [Type text] Page 17 . K.CUSTOMER SATISFACTION TOWARDS KSDL MILLING It becomes soap ribbons Duplex plodder Cutting Machine Cakes are led to Stamping Machine Wrapping machine Led through the conveyor belt 2. • • • Improvement in existing products Mysore Sandal classic improved moisturizers & skin conditions. 100gms to meet the growing demand for religious purpose. Aloe Vera. Introduction of new higher powered detergent powder for institutional sales in bulk packaging. Introduction of sandalwood powder in 50gms. Vitamin-E etc as additive and suitable for all types of skin and all seasons. FUTURE GROWTH AND PROSPECTUS: • Introduction of anti-bacteria. herbal transparent soap. made out of 33 essential oil based perfume. and shared values are called the “software”. The first three elements-strategy. organization change is not simply a matter of structure. In their view effective organizational change may be understood to be a complex relationship &system are between strategy. although structure is significant variable in the management of change. style. The complex relationship is diagrammatically presented below. McKinsey’s 7S Framework: According to Waterman. skills & shared values. structure considered “hardware” of success. Timely introduction and implementation of market driven decisions. although strategy is also a critical aspect. Ensuring effective internal control. staff. Instant decision making in certain procurement activities. The next four – style skills. system. Reduction in distribution expenses. Introduction of new trade schemes to increase sales. Again it is also not a simple relationship between strategy and structure. Cost-reduction in all areas. Aggressive advertisement and publicity as part of sales promotion. 3. the structure.CUSTOMER SATISFACTION TOWARDS KSDL • • • • • • • • To attain market leadership. [Type text] Page 18 . We can see here function wise departmentation. STRUCTURE OF ORGANISATION BASIS OF DEPARTMENTATION KS&DL is a manufacturing concern of moderately large size. deputy managers and officers 4 Fourth level consisting of clerks. Under this type of organization men with special abilities in a specialized function are employed. economical and reasonable organization pattern LEVEL OF ORGANITATION The organization of KS&DL consists of 4 levels 1 Top level 2 consisting of BOD’s and MD Second level consisting of Directors of Finance & Special officers 3 Third level consisting of senior managers . It facilitates utilization of man power and it is a simple. The hierarchy is represented as fallows [Type text] Page 19 . Assistants and Attenders ORGANIZATION CHART OF KS&DL KS&DL is Function type of organization.CUSTOMER SATISFACTION TOWARDS KSDL A. and the similarity may also due to influence of the similar culture. Employee’s skills in an organization will be unique. the top management style. [Type text] Page 20 . the external environmental influence etc. Hence when organization makes a strategic shift it becomes necessary to consciously build new skills. Organization have strengths in a number of area but their key strengths are dominant skills are few. the kind of people in the organization. structure. These are developed over a period of time of the result of the interaction of a number of factors performing certain tasks successfully over a period of time. this may be due to their experience in the place of work.CUSTOMER SATISFACTION TOWARDS KSDL B SKILLS: The term “skills” includes those characteristics. which people use to describe a company. the management systems. As it is common in big organizations. C STYLE: Decision-making is centralized with the head office. technology and products. D STRATEGY: Strategic planning is about asking questions. namely the business and the organizational or managerial paradigms. It is the quest for a new business paradigm. Strategy formulation entails a search for a different frame of reference. the company adopts to achieve its objectives in a competitive situation.CUSTOMER SATISFACTION TOWARDS KSDL However every person according to his traits possesses his own talents and special characters. Authority is given to unit in-charge to take decision in day-to-day minor matters & other urgent matters. he also controversies between departments which can be solved by discussions and by conducting some interactive programs. Decision-making depends on the authority & responsibility conferred on each individual & thus it’s distributed based on designation & position held. more than attempting to answer them. Any [Type text] Page 21 . which are relevant for their work. The business paradigms define a company’s position in the market place with respect to customers. The employees of KS&DL have different skill. This cannot be generalized skill among them. In important matters. Strategy is a choice of direction and action. meetings are held to seek opinions of top management & various department manager & the decisions are taken & implemented. Decision-making is co-ordinate & done with wide consultations of top management of department manager’s consultation which gives best possible gains. There are two types of paradigms that apply to management. Agarbathies. Accounting System: Financial statements are prepared under the historical cost convention on an accrual basis and comply with the accounting standards refer to sec 211 (3c) of the companies Act 1956. • • • Their future plans include launching of new products. [Type text] Page 22 . Introduction of cost effective substitutes without compromising on quality Development of new perfumes. The cost control exercise is in consolidation. creams and shampoos. E SYSTEM: A. E. 1. 2. KS&DL follow ethical employment standards wherever it operates with a goal in mind company guarantees. F STAFF: As any employer. 2. C. Government fixes the remuneration to executives. soaps detergents. D. FIFO method for issuing materials. Remuneration System: 1. Inventory Control System: ABC analysis for stock control. Costing System: Process costing. Computerized accounting system for stores. Performance Appraisal System: Confidential report is prepared by heads of various departments for systematic judgment of the subordinate by authority to assess the standard of work & overall performance.CUSTOMER SATISFACTION TOWARDS KSDL statements on overall of functional strategy that the company may wish to share are: Improvement in the existing products. Time rate system is followed to employees. B. ethical conduct. The core values are shaped around the belief that enterprises exist to serve society. Cost and time-consciousness. Innovation and creativity. 3. • • • • • • • Customer satisfaction Committed to total quality. teamwork and abiding concern for stakeholders are at the heart of your company’s value system. To fulfill its entire legal obligation in terms of employment payments and benefits practices. Trust and team spirit. 2. and guide strategy formulation and purposive action. G SHARED VALUES: Values: Values refer to the institutional standards of behavior that strengthen commitment to the vision. 4. Adequate and timely training for every one for the job for which they are employed. profit is a means rather than an end in itself a compensation to owners of capital linked to the effectiveness of contribution to society and the essential ingredient to sustain such enlarged societal contribution. An unwavering commitment to integrity. meritocracy. Integrity health and ethics. Thus company has embraced an extended role of trusteeship that reaches beyond the assets reflected in the balance sheet to encompass societal assets.CUSTOMER SATISFACTION TOWARDS KSDL 1. SWOT ANALYSIS [Type text] Page 23 . Respect for individuals. In terms of this belief. Career advancement related to performance and experience. High oriented cause due to excessive Labour force. Low turn over resulting in low profits. • The factory is located in the heart of the city & has all infrastructure facilities. which commits to reserve the natural environment in the production of its quality products to the satisfaction of its customers. habitation movement of men and material are easy.2 growths over 40 years against the product of 80%. Due to its proximity. • • • • An ISO 9002 certified company has its own brand image. Two sandalwood oil factories in Shimoga and Mysore. Page 24 [Type text] . They have quick movement of raw materials & finished products. which ensures that the products reach every loop and corner.CUSTOMER SATISFACTION TOWARDS KSDL STRENGTHS: An ISO 14001 company. Abundant availability of raw materials. WEAKNESS: • • • Slow growth rate 6. Diversified product range keeps the company stable. • A very little competition for its major products sandal soap. • A very good dealership network. which produce 75% of world’s sandalwood oil. 2. R&D is not effective in as much as it has not made any brake through in new products. The toilet soap and the detergents market is an over expanding industry and a major company likes KS& DL with its manufacturing expertise can call the shots if it reaches peak manufacturing capacity. As the company depends on forests for its main raw materials makes the company to find chemical alternative to sandalwood. OPPORTUNITIES: 1. 3. 3. The large proportion of the target area is upper middle class and upper class people. 4. it has very few offer to lower middle class. THREATS: 1. At present it has Good raw material sources to enhance production. 2. Due to lack of direct sales.CUSTOMER SATISFACTION TOWARDS KSDL • • • • Defective marketing strategy lacks effective advertising and publicity. To protect the financial interest of the company. Competition from other global leaders like HUL. Government interference may reduce growth potential. 23 Needs updating with times in terms of plant and machinery. [Type text] Page 25 . debts with many dealers turning bad. • • • It has only 8% of the total detergent market share. Unskilled labor coupled with excess labor hampers profitability. Good export market should tap foreign market vigorously. CUSTOMER SATISFACTION TOWARDS KSDL ANALYSIS OF FINANCIAL STATEMENT.04.573 4.726 1.868 35.77.988 134.008 2.66.540.06.113 AMOUNT 2007-08 1.82.774.583 55.402 8.647.261 775.309 167.313 2.546 Operating Profit /Loss Less: Interest and Finance Charges PROFIT BEFORE [Type text] 4.85.4701.43.19.74.343 1.349.78.76.11.70.06.09.115 61.413 12.540 46.183.04.340.440 11.47.221 EXPENDITURE Materials Consumed (Include trading items) Other Expenditure Depreciation 50.80.174 45.165.48.737 22.26.62.44.580.297.383.25.818 143.394 54.146 11.734 801928343 734442910 3969038 1.82.73.15.64.36.982.06.361.291 124.85.35.047 53.063.885.857 Page 26 .587 AMOUNT 2008-09 1533703531 60623797 1594327328 70374213 1.28.33.250 72.74.799.05.439 799.33.66.80.35.28.88.70.05.430 1.79.288.174 1.09.770 4.905 4.474 1.573 36.723.30.09.016 1.470 1.08.24.90.94.64.57.300 1.305 1.13.541 AMOUNT 2009-10 1.89.33. PROFIT AND LOSS ACCOUNT(RS in Lakhs) PARTICULARS INCOME Sales Other income Increase/(-) Decrease in stock AMOUNT 2006-07 1.286. 797 (53.80.03. until they earned the profit in the year 2007 onwards.146 OBSERVATION The above profit & loss account shows that profit & loss for the year 20062010 of the company KS&DL.809 1.609 48.000 21.85.643 12.01.082 2.48.68.68.441.694 66.760.041 13.20.78.785 1.30.55.21.08.00.452 1.000.28.70.68.548 2.17. INFERANCE: The financial statements show that from the year 2006-2010 the company has paid the excise duty for its imports hence it is interpreted that the company has started to import.CUSTOMER SATISFACTION TOWARDS KSDL TAX Less: Provision for Taxation (i) Current Tax (ii) Fringe Benefit Tax Dividend tax PROFIT AFTER TAX Prior Period Income / (-) Expenditure Deferred tax asset Proposed dividend Tax of earlier year Profit/Loss brought forward previous year Profit /Loss Carried to Balance Sheet 52.041 267. By analyzing the above profit & loss account we can come to a conclusion that the company was under loss for the year 2006.000 23.941 8.26.40.129 343. Since it is from the year 2006.39.82.70.96.293 3.26. This has in turn let to decrease in profit level of the company.318 11.479.087 13.000 70.00.00.690 45.112.26.504) 1. due to the entry in importing for the first [Type text] Page 27 .129 75.719.794 2.03.14.149 1.017 267.40.99.58.55.828 2.000 3.96.719.58.478 1.46.748 15070293 13.866 93.93.37.50.98. 12 35.53 21.14 123.98 6.57 31.88 8. Sundry Debtors 6.00 3.63 c.43 Balance d.51 2008 31.98 6.61 17.25 10. 99 30.35 25.09 8. In 2010 the profits has much increased against preceding years which indicates good position.82 34.75 16.35 82.72 8.52 1.25 82.59 51.59 8.96 2009 31. the company has increased loss in that particular year.17 109.34 8.91 Current Assets Loans and Advances a.CUSTOMER SATISFACTION TOWARDS KSDL time.24 29.00 Progress Total 6. 82 1. Fixed Assets a) Gross Block Less Depreciation b) Net Block Capital Work in 2006 2007 31.71 6.21 61.82 13.44 7.02 81.14 8.51 21. Investment in gratuity fund Total 9.00 32.35 23.40 5.23 33.10 [Type text] Page 28 .60 b.49 - 70.99 13.09 14.04 9.35 5.53 5.03 5.72 24. Loans and Advances e.91 2010 31. BALANCE SHEET as at 31st march (amount in crores) Sources of Funds Shareholders Fund Capital Reserves and Surplus Loan Funds Secured Secured Unsecured Deferred Tax Liability (Net) Total Funds Employed Application of Funds 1.81 47.77 10.09 29. Cash and Bank 19.24 23.89 5.03 5.89 5.91 - 30. Inventories 34.61 24.82 26.27 28.66 19.96 23.68 1.28 29.66 88.98 40.82 31.00 51. 24. which I studied in the class. competitions of various soaps and detergents and lack of timely decisions.67 Net Current Assets (6) 43.29 47. Even though they have demand for their products in both domestic as well as international market. Its trademark is “Sharabha”. incense sticks and industrial products.13 40.CUSTOMER SATISFACTION TOWARDS KSDL LESS : Current Liabilities and Provision I. The initially named Government Soap Factory was renamed as Karnataka Soaps and Detergents Ltd in 1st October 1980.59 16.98 1.12 51. lack of proper distribution network.9 6 6. cosmetics. Provisions 9. Current Liabilities 17. washing soaps. The company has an effective human resources department where in the employees are given excellent packages.07 29. the slogan stands as “Natural products with exotic fragrance”. The company is a leading sandalwood soap Manufacturer in the country.LEARNING EXPERIENCE The learning experience gained by me during the in-plant training was very much practical oriented.64 82. toilet soaps.67 20. lack of expenditure in the areas of advertisements and publicity.62 Less (7) Miscellaneous Expenditure Total Assets (Net) 2.82 11.53 1. The overall study of the organization reveals that the company has grown tremendously since its incorporation from 1918. now it has independent units for manufacturing sandalwood oils.23 26. are applicable practically.81 82.10 67. incentives [Type text] Page 29 . non-utilization of installed capacities of manufacturing.26 30.81 40. detergents. Mostly all the concepts and theories.80 61.50 63.88 II. They are not able to establish themselves as market leaders due to various reasons such as extensive work force.9 9 2.91 29.8 1 5. I became more aware of the soap industry and the role played by KSDL. [Type text] Page 30 . motivation classes and extracurricular activities. medical facilities. I had a great time working on the project. as it gives insights into the working environment of an organization.CUSTOMER SATISFACTION TOWARDS KSDL and extensive care is taken by providing facilities such as canteen. The training has exposed me to many facts of an organization and also helped me to gain practical knowledge. which will go a long way in the horizon of our career.