JINDI Group 5

March 25, 2018 | Author: SomalKant | Category: Competition, Hvac, Economies, Business, Leadership


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JINDI ENTERPRISESPresented By Group 5  Generated revenue mainly from Heat Exchanger Units and HVAC(Heating.  .About Jindi Enterprises Chinese company – makes Heat Exchanger Units (HEU)  Founded by Ma Rui in 1997. Yongda and joint ventures.Ventilator & AC).  Competitors – SOE. Attractive compensation package. 70% of the sales engineer were university graduates with engineering background. Employee benefits. Captured the residential and commercial markets.SWOT ANALYSIS OF JINDI Strength: Ma had a strong engineering and technical background so he had Designed series of heat exchanger units with different capacities.10% Growth: two investors joined Jindi Sun Foodstuff Ltd Trojan software . Won several national prizes in boiler design. Employees were more reliable. manufacturing was done by a third party. From 2002. . Opportunities : Expanding into industrial market. Jindi did not owned any production facilities.Weakness:Zhou Xun former sales manager has left and joined their competitor Yongda. provided good service.Threats  Since Zhou has left the company so he can disclose the jindi’s sales strategy.  Competitor’s products were cheaper. . and were financially strong.  Growing competition.  High employee turnover.  Need to hire a new Sales Manager. former Sales Manager has resigned and joined its competitor Yongda.  .  Develop a new sales strategy for industrial market.  Entering into the industrial market.Current Challenges SM Zhou. loyal.  Willing to help.Candidate 1:.steady.Hu Bin  Pros  Working as sales engineer for Jindi.silent.enthusiasm.leadership skills.reliable.  Too Honest.easy going.  Strong technical background  Cons  Not a successful sales engineer. .  Faithful. . confident. Learned from failure(Handling Customers). Very young-less experience.  Cons Interest in entrepreneurship. engaging sales style. well organized. Quick learner. Good rapport with customers.Bai Dong  Pros Interested in Technological aspect of Jindi products.Candidate 2:. Good management training and practical management experience.Candidate 3:. General Manager of the decentralized division. Cons   Overqualified. Smart and diversified in experience. Might reallocate in future. .Qian Cheng  Pros      Youngest engineer to held a post as senior engineer in architectural design firm. His father had friends and students in architectural firms. Degree in economics –lacks technological knowledge.LIU Xiaogang  Pros    Interpersonal relationship skills. Cons   No sales experience. .Candidate 4:. Posses Engineering knowledge and managerial experience . Qian has architectural ties .Decision     Choosing Qian as new sales manager-will result in distribution of benefits and costs for all stakeholders . Leadership skills in sales . Thank You .
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