SOURASHTRA COLLEGE (AUTONOMOUS), MADURAI -4(Accredited with B++ Grade by NAAC) M.B.A Course Structure – Semester Wise CBCS (w.e.f. 2011-2012 Onwards) Vision : Mission : IV SEMESTER * S.No. Sub.Code Subject Title Hours Duration / CA of exams Week SE Tot Credits 1 Higher Management Techniques 5 3 25 75 100 4 2 Strategic Management 5 3 25 75 100 4 3 Major Elective 5 3 25 75 100 5 4 Major Elective* 5 3 25 75 100 5 5 Major Elective* 5 3 25 75 100 5 6 Project Work 100 100 4 7 Viva-Voce (External Only) 100 100 2 Students should choose three major elective subjects from the group . Duality and Dual Simplex methods.* ELECTIVES Marketing Area Industrial Marketing Buyer Behaviour Services Marketing Investment and Portfolio Management Finance Area Budgeting. SYLLABUS UNIT 1 Introduction to OR and its applications – Resource allocation models : Linear Programming – Formulations of Managerial problems – graphical and simplex methods. Profit Planning and Control Personnel Area Merchant Banking & Financial Services Organisational Development Human Resource Accounting International Human Resource Management HIGHER MANAGEMENT TECHNIQUES OBJECTIVES The objectives of the course is to acquaint the students with the application of Operations Research to business and industry and to expose them to the significance of various scientific tools & methods that are available in Operations Research for management decision making. Operations Research 5. Simulations. UNIT 3 Transportation. Methods and techniques used for organizational appraisal (Value chain analysis. Select the most appropriate strategy and to recommend the best means of implementing the chosen strategy. Generate strategy options for an enterprise.Hiller & Liebermann . Operations Research .S. Balanced score card Approach to Objectives.I Levin and Kirk Patrick . Role of strategists. Application to business problems. Quantitative Approach 4. Assess available options under conditions of imperfect knowledge. Process of strategic management and levels at which strategy operates. nature. An Introductin to Operations Research 3.D. Financial and non financial analysis. K. Gomory’s cutting plance method. Ganapathy Subramanian. Sharma STRATEGIC MANAGEMENT OBJETIVES Make the student familiar with the principal concepts. and strategic management (Business policy). assignment problems and traveling salesman problem. Text Books: 1. In addition. Strategic decision-making.Prof. frameworks and techniques of strategic management and to gain expertise in applying these concepts. historical analysis. dominance principle and applications to business.S. Queuing models – single channel – Markov process and its applications to business.K Gupta. frameworks and techniques in order to Understand the reasons for good or bad performance by an enterprise. facilitating the integration of the knowledge gained in previous and parallel courses and to develop student’s capacity as a general manager Unit 1 Definition. Balanced . and importance of strategy. Goals and Objectives. organizational capabilities in various Functional areas and Strategic Advantage Profile.Kanti Swarup. Unit 2 Internal Appraisal – The internal environment. branch and boundalgorithm and Zero-one programming. UNIT 4 Game Theory – Pure and mixed strategies. Industry standards and benchmarking. Resource Management Techniques . K Ganesan Suggested Readings: 1. Sundaresan. scope. Defining strategic intent: Vision.Hamdy A Taha . Business definition. Mission. Operations Research . Man Mohan 2.Srivastva & Shenoy . P.An Introduction 2. UNIT 5 Dynamic programming – Optimality principle. V. Operations Research .UNIT 2 Inter programming – Enumeration method. risks and benefits of Cost leadership. Corporate restructuring. Tata mc Graw Hill Publication. QUEST and SWOT (TOWS) Unit 3 Corporate level strategies-. Hofer’s Product market evolution and Shell Directional policy Matrix). New Delhi. Differentiation and Focus strategies. Concept of Synergy. Projects and Procedural issues. New Delhi. Business level strategies—Porter’s framework of competitive strategies. Porters’s five forces model. Reference: 1. Strategic Management: Concept and Cases. Tata mc Graw Hill Publication.ETOP. components of environment. Tata Mc Graw Hill Publication. Leadership and corporate culture. Implementation and Control.Outsourcing Strategy Unit 4 Strategic Analysis and choice—Corporate level analysis (BCG. Building and use of Core Competence. Integration of functional plans. Operational and derived functional plans to implement strategy. Organistional systems and Techniques of strategic evaluation. GE Nine-cell. Unit 5 Strategic control and operational Control. Environmental Appraisal— Concept of environment. New Delhi. Ethics and Social Responsibility issues related to strategic management. 2. Thomson Higher education. Robinson and Mital(2008). Competitor Analysis. Conditions.Identification of Critical Success Factors (CSF). Pearce. Environmental scanning techniques.Thomson and Stricland(2003). 4. Concept. Strategic Management: Formulation. Retrenchment and Combination strategies.Stability. (2010) Strategic Management: . Strategy implementation: Resource allocation. 3. Hitt. Location and timing tactics. Azar Kazmi. Ethics and Social responsibility. Industry level analysis . . Organistion structure and systems in strategy implementation. Importance. Values. Expansion. Qualitative factors in strategic choice.scorecard and key factor rating). Ireland and Hoskisson: Strategic Management: Competitiveness and Globalization: Concept and Cases. USA. Assessing market opportunities – estimation of market potential – developing product strategy – strategic formation – technology and industrial market places – planning industrial product lines – pre – sales & post sales service – value analysis – vendor analysis. Speh. Unit – 4 : Marketing channels – marketing channel participants – marketing channel strategy – marketing logistics: physical distribution and customer service. Hutt & Thomas W. TEXT BOOKS : Industrial Marketing - Michael D. Unit – 2 : Industrial product . Unit – 5 : Industrial product promotion – personal selling – developing industrial sales force – planning.Major Elective Marketing Area INDUSTRIAL MARKETING UNIT – 1 : The industrial marketing system – the industrial marketing concept – types of industrial goods – nature of demand for industrial goods – industrial buyer motives – purchasing process – industrial buying situation – segmentation of industrial goods – value addition in industrial marketing. Unit – 3 : Industrial product pricing – Industrial product pricing determinants – pricing objectives – pricing decision analysis – pricing strategies – leasing of industrial products. selling function – direct marketing – advertising – sales promotion – public relations and publicity – relationships marketing. organizing & counseling. . Unit – 4 : The consumer’s decision-making process – personal influence and the opinion leadership process – diffusion of innovations – consumer decision making: choosing and consuming. Leslie Lazar Kanuk SERVICES MARKETING . Unit – 3 : Consumers in their social and cultural settings – group dynamics and consumer reference groups – the family – social class and consumer behaviour – the influence of culture on consumer behaviour – sub-cultural aspects of consumer behaviour – cross-cultural consumer behaviour: An international perspective. Unit – 5: Consumer behaviour and society – consumer behaviour applications to profit and noon-profit marketing – public policy and consumer protection.BUYER BEHAVIOUR UNIT – 1 : Introduction – The diversity of consumer behavior – Consumer Research – market segmentation Unit – 2 : The consumer as an individual – consumer needs and motivation – personality and consumer behavior – consumer perception – learning and consumer involvement – the nature of consumer attitudes – consumer attitude formation and change – communication and persuasion. Schiffman . Suggested reading : Consumer Behaviour by Leon G. UNIT – 1 : Introduction – nature – services marketing and relationship marketing. Unit – 2 : Services marketing mix – 7 P’s – barriers to marketing of services – marketing on the low ebb – beliefs. perceptions. Unit – 4 : Positioning and differentiation of services – marketing plans for services. Unit – 3 : Developing an effective service mission – services marketing segmentation. Unit – 5 : Marketing of some selected services in the Indian context – personal care marketing – entertainment marketing – education marketing – communication marketing – bank marketing – hotel marketing – hospital marketing. SUGGESTED READINGS : Services marketing Services marketing - SM. Jha (Himalaya publishing house) Reddy and Appanaiah Investment and Portfolio Management Objectives: . attitudes. problems on 2 factor models only. General Derivation of the APT model. Compounded Total annual return. Efficient Market Hypothesis: Weak form. Investment objectives of UTI. Variable Ratio Plan. Decomposition of overall evaluation.Capital Market Theory: Assumptions. RiskReturn attitudes. Financial institutions. UNIT 3 . Gambling. Computer Applications in Investment Management. speculation – Difference Factors favouring investment. UNIT 5 Applications of Ex-post and Ex-ante Security Market Line. Different techniques of evaluation Net Asset Value. Stochastic dominance. Foreign Institutional Investors. Graphical and mathematical Utility analysis. Constant Ratio Plan. Different tests used for above hypotheses. Investment process. Investment Planning horizon. .Portfolio Performance Evaluation: Various schemes of Investment. CMP / NAV etc.Introduction: Investment. Return on Equity Investments.Arbitrating Theory Assumptions. UNIT 2 . Markowltz diversification. evaluation. Income level and other socio-cultural factors. Yield on Fixed Income Securities. GIC and other private mutual funds. This subject deals in portfolio optimization. LIC. Rupee Cost Averaging. derivations. Portfolio Revision. Portfolio Analysis: Dominance and efficient Portfolio’s simple diversification. etc. semi-strongly efficient. Sharpe’s Treynors Indices measure. Lagrangian function for minimization of risk. Sensitivity of NAV to Market Index. Portfolio rebalancing. Implications of Risk-Return analysis. Principles for selection and Revision of equity portfolios by Edward A Mennis. strongly efficient Null of hypothesis. Single period portfolio Management. A mini project involving computer operations is essentials as part of class assignment. Age. practical problems in portfolio revision. Level of Knowledge: Indepth knowledge and Quantitative emphasis. Derivation of Capital Market line. UNIT 1 . revision.The culmination of security evaluation and accumulation of security related information is investment decision making. Investment Timing: Formula plans constant Rupee Value plan. Multi Period Wealth Maximisation: Utility of Terminal Wealth. Expenses ratio. Results of research studies in India. Study by Ross and Roll: Problems of APT. Fundamental and Technical analysis and portfolio management. Comparison of modern portfolio theory with APT. relaxing the assumptions Graphical Analysis Institutional Investors: Maximizing Utility. Portfolio Upgrading. UNIT 4 . Investment Analysis and Management Jack Clark Francis McGraw Hill 2. PROFIT PLANNING AND CONTROL Objective: . Security Analysis and Donald Fisher Portfolio Management Ronald Jordan Prentice Hall of India 3. Financial Analysis Journal. Dailies Economic Times. Bailey. Sharpe. Suggested Readings: 1. Journal of Quantitative and Financial Analysis. Charted Financial Analyst.Project. BUDGETING . Fundpro. Business Line. Alexander Prentice Hall of India Magazines: Journal of Finance. Financial Express. Investment Sharpe. Nickmol. Journal of Portfolio Management. Simfund. Fortfol. Markow. Spread. Management of Investment Jack Clark Francis McGraw Hill REFERENCES 1. Common. working capital requirement and its financing .accounting rate of returns – investment appraisal in practice.informational asymmetry and capital budgeting organizational considerations.inter-relationships between investment and financing aspects .Levels of decision making .Multiple projects and constraints: Constraints .elementary investment strategies .Types and measure of risk .conduct of market survey .estimates of working results – breakeven points .TMH. Special decision situations: Choice between mutually exclusive projects of unequal life .work schedule.sensitivity analysis .risk analysis in practice.machinery and equipment .mathematical programming approach .project charts and layouts . Analysis of Risk.collection of secondary information . Budgeting –profit planning and control by glenn a.characterization of the market .product mixes . Technical analysis: Study of material inputs and utilities – manufacturing process and technology . 2003 3. Appraisal criteria: Net Present Value .estimates of sales and production .Project Planning: Analysis.the corporate world’s need for refinement and accuracy in planning also grows .portfolio planning tools – strategic position and action evaluation .projected balance sheet.cost of production .This course helps the students to achieve higher refinements in planning . Analysis of firm and market risk: Portfolio theory and capital budgeting capital asset pricing model .estimation of key factors . Implementation and Review .CAPM and Capital budgeting Unit 5 . As the future is becoming more and more uncertain .linear programming model . Unit 1 Planning & Analysis Overview: Phases of capital budgeting .structures and civil works .location and site .projected cash flow statement .biases in cash flow estimation.decision tree analysis – selection of project . planning control.environmental impact assessment and environmental RECOMMENDED BOOKS: 1.benefit cost ratio .plant capacity . Prasanna Chandra . Unit 2 : Market and demand analysis: Situational analysis and specification of objectives .welsch MERCHANT BANKING AND FINANCIAL SERVICES .strategic planning and financial analysis .methods of ranking . Unit 3 : Financial Analysis: Estimation of cost of project and means of financing .budgeting profit.Environment – Environmental resources values .demand forecasting market planning.definition of cash flows by financial institutions and planning commission .Project Management and Control .payback period .aspects relating to conglomerate diversification interface between strategic planning and capital budgeting. Selection.components of the cash flow streams . Environmental appraisal of projects: types and dimensions of a project .viewing a project from different points of view .optimal timing decision determination of economic life .simple estimation of risk . Project cash flows: Basic principles of measurement of cash flows .HPH . Resource Allocation Framework: Key criteria for allocation of resource .inflation and capital budgeting. 5/e 2. Narendra Singh .internal rate of returns urgency .objective.Qualitative Analysis: Qualitative factors in capital budgeting – strategic aspects .scenario analysis – Monte carol simulation .meaning and scope of environment . Unit 4 . Basics of Leasing and Hire Purchasing . Financial Services. Underwriters. UNIT 2 ISSUE MANAGEMENT Role of Merchant Banker in Appraisal of Projects. Sasidharan. 2008.FEMA.Credit Cards . UNIT 3 OTHER FEE BASED SERVICES Mergers and Acquisitions .NRI Marketing .Post Issue Activities. Varshney P.Mutual Funds .SERA . REFERENCES 1.Y. 2nd Edition 2002. Sultan Chand & Sons. Private Placement Bought out Deals .Portfolio Management Services . and Brokers . Nalini Prava Tripathy. .Merchant Banking in India . 2008.Role of Registrars . Khan.Financial Evaluation. S.Issue Pricing Book Building . 1st Edition.Credit Syndication . Gurusamy.Functions of Merchant Bank . Financial Services. etc.Preparation of Prospectus.K.Bankers to the Issue.Factoring and Forfaiting . Vikas Publishing House.UNIT 1 MERCHANT BANKING Introduction . Selection of Bankers & Advertising Consultants. 2008 Machiraju. UNIT 4 FUND BASED FINANCIAL SERVICES Leasing and Hire Purchasing .Bills Discounting . New Delhi. Off . Tata McGraw Hill. Indian Financial System. Tata McGraw Hill. 2000. UNIT 5 OTHER FINANCIAL SERVICES Consumer Credit . MFs.Offer for Sale . 2008. etc.N. & Mittal D. 2.Recent Developments and Challenges ahead . TEXT BOOKS 1.Shore Issues .Advertising Strategies . Indian Financial System. PHI Learning.Credit Rating . New Delhi. Financial Services.Offshore Funding. 4. . Designing Capital Structure and Instruments . 2.E-IPO.. etc.Legal and Regulatory Framework .Business Valuation. 3.Venture Capital .Relevant Provisions of Companies Act . M.SEBI guidelines . FIIs.An Overview of Indian Financial System .Issue Marketing . Tata McGraw Hill.Placement with FIs. 4th Edition. Financial Services and System. Organisation Development for Management . To resolve this dilemma in our rapidly changing environment and to ensure that competing conflicting groups move towards a collaborated way of work. Bell.Organisation Development values.Organisation Development Behavioural Science for Organisation improvement Interventions 2. process Technology 3. Organisations today are faced with dilemma of how to integrate the organizational objectives with the goals of the individual working for it.PERSONNEL AREA ORGANISATION DEVELOPMENT Objectives: The course develops analytical and operational approach to planned system wise organizational changes. This is sought to be achieved through a planned management effort broadly termed as organisation development SYLLABUS Unit 1: Meaning and Definition . Anthony . Marfulies. Wendell L French.Application of OD – Lewin’s three phase Unit 3: OD Interventions . Raja and P. Michael Mc Gill .Program Management – Phases – Model for Managing change .Marvin Six Box Model – Action – OD Interventions & Nature of OD Interventions .Intervention Strategies and tactics – Change Laboratory Model Unit 4: Managerial Grid – Grid Management by Objectives – OD Strategies at work – Critical Evaluations Unit 5: Organisation Climate & Culture . Newton. several changes in the organisation structures. Jr . processes and behaviour are necessary. Cecil H.Need for OD – Concept – Nature – Origin / History –– Unique Characteristics – Second Generation OD Unit 2: Process of OD – Collection of data – diagnosis .Conditions and Techniques for Successful OD – Effects – Future Prospects Suggested Readings: 1.Types – Classifying . Flamholtz Methods Unit-4: Human Resources accounting in India 4.2 Definitions 5.3 Financial Statements 2.3.2.1 Human Resource Accounting in India 4.1 Introduction 5.1 Accounting 2.2 Human Resources Accounting in the Public Sector 4. Lev and Schewardz.4 Man-Machine Systems 5.5 Need for Human Resources Accounting Unit-2: Accounting – An Information system for Management 2.1 Accounting Concepts 2.5 The stage in the Human Engineering Process SUGGESTED READINGS 1.2 Balance sheet 2. managing from accounting. Eric Flamholtz : Human Resources Accounting .4 Practical difficulties in the implementation of Human resources Accounting.1 Cost-Based Methods – Historical.4 The concept of Revenue and Capital Expenditure Unit-3: Human Resource Accounting : 3. The second method of Human Engineering also known as Industrial Systems Engineering is an extension of industrial. 1.3 Human Resources Accounting in the private sector 4. SYLLABUS: Unit. The first Human Resources Accounting.2.HUMAN RESOURCES ACCONTING OBJECTIVES: This course aims at training the students in the use of two of the recent methods in human resources management. Replacement & Opportunity Cost Methods 3.Its Importance 1.2 Accounting conventions 2. Unit-5: The nature and scope of Human Engineering 5.3 Objectives of Human Engineering 5. attempts at valuation of human resources in an organization.1 Human Resource.3 Human Resources Accounting-Definition and scope 1.4 Objective of Human Resources Accounting 1.1 Profit and loss account or Income Statement 2.2 Nature of Human Resources.3.2 Economic Value Models – Goodwill. Engineering and focuses attention on man machine interface with a view to achieve economy and efficiency in work activities.2 Concepts and conventions in Accounting 2.1: Human Resources Accounting-An Introduction 1. verbalizing.2. : Research Techniques in Human Engineering INTERNATIONAL HUMAN RESOURCE MANAGEMENT Objectives The three aims of this course are (1) to understand the nature of International HRM and appreciate how and why International HRM has become so critical to competitiveness and to our society's well-being. past. and (3) to foment a global mindset by experiencing.M Blair C. and writing thoughtfully about different cultures and human resource issues impacting diverse environments while maintaining a linkage for mutual benefit Unit 1 . (2) to develop greater sensitivity and confidence in our own capacity to effectively impact the HRM process when working across cultures. The Human organization 3. David Malster 7.J Mccormick 5. : Physiology in Industry. Alphonse chapanis : It’s Management and value : Human Resources Accounting. : Human Factors Theory and practice.W Whitson 6. Edwin H caplan and stephen Landekish 4. E. Rensis Likert. R. Lucien Brohua 8. present and future : Human Engineering : Elements of industrial Systems Engineering. Merits and Demerits of PCN.Cultural Presispositions.Key issues in IR.Globalisation – Drivers of Globalisation – Multiculturalism. 4. Selection. 2.Setting Performance goals-Identifying variables affecting performance. TCN Training Process.Cengage Learning.Issue of Dual Career Couples and Female Expatriates. IHRM: Text and Cases: Asawthappa K and Sadhana Dash: Tata Mc Graw Hill HRM – A critical text by John storey – Routledge Publicaiton IHRM – A Cross Cultural Perspective by Terrence Jackson – Sage Publication .Variables that moderate difference between HRM and IHRM.Issues in staff selection.Strategies for Succesful Repatriation.Facors moderating performanceSelection Criteria.Recent Trends in Staffing Unit 3 Recruitment.Issues in Managing performance in the Global Context – Objectives of international compensation. Training and Development: .Emerging Trends in Training for competitive Advantage Unit 4 Performance management and Compensation. 3.Appraising the performance.IHRM trends and Future Challenges TEXT / REFERENCES 1.Welch. PCN and TCN).International Dimensions of HRM – Stages of Internationalization and approaches to HRM – Issues in International HRM -Defining International HRM. HCN and TCN -.Morgan’s Model of IHRM.Managing repatriation. Industrial Relation in International Context: Mature.key components of international compensation program.Feedback – Linking rewards and results.Role of expatriate trainingadjustment problems in new cultures – developing managers for global careers.Difference Between Domestic and International HRM. Polycentric and Regiocentric) – Role of Expatriates – Types ( HCN. IHRM: Managing Peolple in a Multinational Context : Peter J Dowling and Denice E.HR Planning.CCT. HCN. Geocentric.Approaches – Key players. Unit 5 Repatriation – Process-Challenges of re entry.Approaches to international Compensation-Variance influencing Compensation – Issues in International compensation.Global Perspective Unit 2 Approaches to staffing (Ethnocentric.