INTRODUCTION TO METRO The Concept: METRO Cash & Carry – this name stands for one of the great successstories in modern commerce. The unique wholesale business-to-business model of METRO Cash & Carry is focused only towards professional customers such as hotels, restaurant, and caterers as well as small and mid-sized retailers. METRO Cash & Carry offers this target group a greater efficiency than the multilayered supply chain thus helping them to improve their business: By offering them a one-stop solution for their purchases, by helping them to improve their assortment, by offering them high quality products at reasonable and transparent prices and by offering them a consistent supply source. It is not a super- or hypermarket chain for private consumption, but a modern form of wholesale exclusively tailored to the needs of businesses and companies. They sell in bulk quantity. We can say that they are business to business sellers. The type of ownership is Sole Proprietorship. There is only one Person who is the Owner of Metro all over the world. What does METRO offer? METRO Cash & Carry is a reliable partner for more than 20 million professional customers worldwide. It gives them a clear competitive advantage in their own markets. Professionals can purchase everything they need to run their business: A restaurant owner, for example, can buy food like fish or vegetables as well as kitchen equipment and office supplies. METRO Cash & Carry offers an exceptionally wide range of high-quality products under one roof. Depending on the size and type of wholesale center, the assortment includes up to 20,000 items in the food range and 30,000 items in the nonfood sector. As the name implies, METRO Cash & Carry customers select their own items and take them with them to their restaurants and shops. With this unique business-to-business concept, the company has grown to become a leading international player in selfservice wholesale. Company History METRO Cash & Carry is a leading international company in self-service wholesale and operates more than 600 outlets in 29 countries. With over 100,000 employees worldwide, the company achieved sales of € 31.7 billion in 2007. By generating almost 50 percent of the total sales, METRO Cash & Carry is the top-selling sales brand of the METRO Group. Assortment and service of METRO Cash & Carry’s unique business -tobusiness model are targeted only towards professional customers such as hotels and restaurants as well as small and mid-sized retailers or institutions. The company offers these special groups a high level of assortment competency both in food and nonfood as well as attractive wholesale prices. An efficient and internationally conferrable concept ensures success in entering new markets. In 1967 the Franz Haniel & Cie. Turkey. Dr. Dr. The two sides jointly established Makro Zelfbedienigsgroothandel C. Pakistan and Vietnam. Islamabad & Faisalabad. The Metro stock is the only retail stock listed in the German blue chip index “DAX 30“.V. (SHV) as a new partner.Habib Cash & Carry Pakistan METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months.V. The METRO Cash & Carry business is going to be further internationalized and expanded with the focus on Eastern Europe and Asia. Japan. Karachi. METRO in Pakistan About METRO. Prof. As from the year 1968 the concept was extended beyond the German borders. India. Morocco and to Eastern Europe. The first step into Asia was taken when METRO Cash & Carry moved into China in 1996. with the Dutch company Steenkolen Handelsvereeniging N. Already by today. KG was founded in Mülheim/Ruhr. Today the company is operating 9 wholesale centers in Lahore. Within the framework of a first major expansion drive METRO/MAKRO Cash & Carry entered the market in nine Western European countries by 1972. In the nineties. more than 80 percent of the staff is working outside of Germany. In July 2012 METRO and MakroHabib combined their wholesale business in Pakistan marking the beginning of a longterm partnership to the mutual benefit of both companies. METRO Cash & Carry expanded its activities to Portugal. GmbH company and the Schmidt-Ruthenbeck family then each held one third of the shares in the German METRO activities and thus cons tituted the “original group of partners”. with the original group of partners holding 40 percent of the shares in this activity. the Franz Haniel & Cie. . In many countries the company is on of the major employers. company became a partner in the new venture.METRO Cash & Carry – A story of expansion The self-service wholesale trade came to Europe in the year 1964 when METRO SBGroßmärkte GmbH & Co. Otto Beisheim. That year also saw the group’s going public. Otto Beisheim. Today the company is present in 5 Asian countries: China. In July 1996 METRO Cash & Carry merged with Kaufhof Holding AG and Asko Deutsche Kaufhaus AG and the METRO Group was founded. The merger allowed METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. The initiator and driving force behind this concept was Prof. Karachi: November 22 . Karachi: January 10. 2009 .000 employees. Lahore: March 23. Karachi. the international leader in self-service wholesale. 2009 Safari Park.11:00 pm Opening Dates: Manghopir SITE Center. 2007 Star Gate.METRO-Habib Cash & Carry Pakistan is part of METRO GROUP’s sales division METRO Cash & Carry. Wholesale center timings: 08:00 am . 2008 Faisalabad: January 14. Low cost possible prices 2. Sales in 2011 were approximately 31 billion Euro. Lahore: October 30. Asia and Africa and has a workforce of over 100. The company operates more than 700 stores in 29 countries in Europe. 2009 Airport. 2007 Thokar Niaz Baig. Lahore: January 14. 2008 Islamabad: April 03. 2009 Model Town. Head count of employees: 2300 approx METRO-Habib Cash & Carry Pakistan Wholesale Centers METRO – Habib Cash & Carry is operating 9 wholesale centers in Lahore. Lahore: February 14. Islamabad &Faisalabad cities. Karachi: March 26. 2006 Ravi Road. Stock availability . 10 METRO Cash & Carry principles The success of the company is based on the following principles: • Focus on professional customers • One-stop shopping • Efficient store concept designed for professional needs • Advanced customer service • Enhanced customers’ competitiveness • Excellence in supply chain and quality management • Strengthening of local suppliers • Development of national infrastructures • Career opportunities • Internationally transferable concept 10 good reasons why you should become a customer of Metro 1. Sardines. Rohu. Vegetables. Frozen. Chilled Ready Meals. Cereals. Eggs. chatra. Spices. Tea. Pickles. Free parking 7.3. Seer. In the food range. This is guaranteed by the efficient supply-chain and quality control management they have in-place. Coffee. Meats & Meat Products. Crab. Ice Cream. cow. katta. Catla etc. buffalo) . Seasonings.Oils. In non-food. Noodles. Simple but comprehensive billing system 10..Chicken: (Broiler. Desi) General Grocery Canned Goods .Mutton: (bakra. Mackerel. Lobster and other Sea Food (some live fish also) Meat All types of Halal meat (Fresh.Fruit. They offer a wholesale price that leaves the customer room for healthy margins and provide a onestop-shop for the customer.Beef: (bachra. and meet all safety standards. they offer only products that are up-to-date in terms of technology and design. Great value for money Product range Each store is tailored to address the needs of professional customers. Yogurt. One-stop shop 4.Pomfret. Processed) is available in a temperaturecontrolled environment. . These include among other things: Dairy. Yogurt. Milk. Quality guarantee 6. etc. Promotional activities 9. After sales services 8. Fresh/Frozen Vegetables & Fruits. Soups. Frozen & Bakery Cheese. Biscuits. dumba) . Pet Foods Edible Grocery . Sugar. Bread and Bakery Products Fresh Fish & Sea Foods Whole Fresh Fish & Fish Cuts . freshness is their first priority. The assortment comprises a wide range of meat from local breeds: . Sauces. Extensive business house 5. Food The wholesale center offers a wide array of food items. Drinks. Butter. chewing gums. . POS material and Stationary etc. Squashes. chocolates. mixers. Oral. refrigerators. cookers. Cutlery & Cutting Tools. Perfumes. cocoa powder. tea. Nimko. Copy Paper. Recorded. Electrical items. MP3/MP4 Players. Hi Fi. METRO prides itself in bringing the latest technologies & innovations to its customers. Sony. Unrecorded Media and Storage Media. Household Pots & Pans. Tobacco and Beverages The category offers a wide variety of Carbonated Soft Drinks. powder drinks and dried fruits and nuts. Car Audio. Philips. Non Food METRO offers a wide range of Non Food products. Game Consoles.Sweets and Confectionary The assortment includes: Biscuits.) Dried Fruits & Nuts Cashew nuts (Kaju). Non-Alcoholic drinks and cigarettes. candies. Raisins (Kismis) etc. Office Equipment Computers. Journals. Camcorder. General use and specialized hand tools. Faxes. lamps & bulbs. DVD Players. Generators & operating equipment. Almonds (Badam). Home Theatre. microwave ovens. Digital Camera. irons. Printers. Candles & Cleaning items etc. Packaging Materials. etc. Fixed Line Phones. Magazines. Tableware. Paints and painting accessories. Power tools. The product range includes TV sets. LG. Bottled Water. Syrups & Concentrates. Bathroom & Sanitary. freezers. vacuum cleaners and all small electric appliances. Mobile phones. coffee. Olympus. Fuji. crispies. Energy Drinks. Glass. Yashica. deep fryers. hand blenders. toffees. Health & Beauty Cosmetics. Batteries and Chargers. Home Electronics/Improvement Washing machines. School Products. Media & Accessories METRO offers all the famous brand names such as Samsung. Nikon. Flooring. Personal Care. built-in appliances. Hair. Juices. Pistachios (Pista). Kitchen Utensils & Serving Articles. Office Supplies. OTC Medicines (Disprin etc. Books. Newspapers. Accessories. air conditioners. Nobel. Home Decoration/Seasonal Lamp fixtures. Curtains. Shoes. and an optimal price-performance ratio.Home Textile/Ladie's wear/Men’s wear/Children wear/Shoes/Luggage Bed Linen. METRO own brands METRO has its own brands spread across several categories of food & non food items which are price competitive and add value to our customer's wallet. Developed in close relation with professionals. Toys & Gifts. Sigma is an exclusive solution for office essentials for professional and private demands. Swimwear. Put simply. In Pakistan currently the brands that are available are: Fine Food is their value brand across the core needs of food requirements for Traders. Apparel Ladies & Kids etc. for our customers OK / Fairline is always a good deal. convenient packaging sizes according to the various needs of our customers. SERVICE & QUALITY in Logistics: . Sports / Toys / Luggage / Shoes / Leather Goods Sports Clothing. Bikes & Accessories. Table Linen. Towels. companies and offices. Fine Food stands for high quality & fair prices. Apparel -Men's. It primarily serves the institutional segment of services. etc. Sports Shoes. Carpets. OK / Fairline stands for reliable quality standards. all products and solutions of the HoReCa Select range guarantee professional performance at a price that is competitive. Quality and functionality are the hallmarks of this brand. HoReCa Select features top-quality food and non-food products with outstanding ingredients and carefully controlled production processes that ensure excellent quality and flavor. diversity and freshness. Landscaping was done professionally . right from the time they leave the producer till they reach the customer. LAYOUT PLANNING “Layout planning is determining the best physical arrangement of resources within a facility. At METRO Cash & Carry Pakistan. All products are placed in a systematic manner as there is no wastage of resources. A) Fruits & Vegetables: For the first time in Pakistan. Now you can choose live fish of your choice and enjoy the taste of freshness. temperature-controlled. As they have proper segmented each and every department and people can freely move between from one place to another and products can easily be located from a far distance. METRO Cash & Carry offers a platform for Fruit & Vegetables equipped with modern accessories for product processing. This ensures hygienic. the warehousing and transport for frozen and chilled products is ensured at a constant temperature (in minus or plus degrees). Temperature monitoring is done manually and by computerized mechanisms.Supply chain Goal: The goal of METRO is to efficiently handle thousands of orders.” This definition of layout planning is clearly visible in Metro Store. Cold Chain Management: The distribution of products that are temperature-sensitive is a huge challenge. Quality and freshness can only be assured if the goods are constantly kept under a temperature controlled environment. shipments and deliveries and ensure that goods arrive at the right place at the right time. both during transportation truck and in cold storage. according to product requirement. Supply Chain Management plays an important role in there high-performance logistics system and enhances there capacity to supply food and non-food products on a daily basis with consistent high quality. B) Live Fish: METRO Cash & Carry Pakistan offers live fish at Metro centers. clean and packed fruit and vegetables as per international standards of Hazard Analysis of Critical Control Points (HACCP). For the convenience of the customers currently they have 16 departments and they are: Fruits & Vegetables Spices & Pickles Fish Dairy Meat Grill Bakery Tobacco Beverages Beauty Solutions Office. Media Home Electronics Toiletries. Detergents Edible Grocery Household/Clothing Sports & Seasonal High volumes of food items generate greater profit and to balance them Detergents are considered a part of Food Department. are grouped together. non-food & dry-food etc. This kind of a department layout shows that customers can move between food & non food items easily. .LAYOUT OF DEPARTMENTS Metro has designed their departments in such a way that all the products of the same kind like fresh food.