INTERNSHIP REPORT ON SITARA TEXTILE INDUSTRIES (Pvt.) LIMITED FAISALABAD Submitted by, AWAIS MAHMOOD BUTT MBA (MARKETING) SESSION 2007 - 2009 Virtual University of Pakistan, Defence Road, Off Raiwind Road, Lahore. DEDECATION The Holy Prophet Muhammad (S.A.W.) The greater Social reformer and guide in every sphere of life. My affectionate parents who taught me the first word of speak and supported me morally and financially throughout my studies. ACKNOWLEDGEMENTS ³In the name of Allah, the most merciful and beneficent´ All praise to Almighty Allah, the most Gracious and compassionate. Who created the universe and bestowed mankind with the knowledge and blessings of Allah be upon the Holy Prophet Muhammad (S.A.W.) who guided mankind with the Holy Quran and Sunnah, the everlasting source of guidance and knowledge for humanity. I deem it an utmost pleasure to be able to express to heartiest gratitude and deep sense of devotion to my reverend and worthy supervisor Mr. Muhammad Awais for his skillful guidance, unfailing patience, inspiring attitude and invaluable suggestions to improve the script of this report. A deep sense of appreciation is owed to Mr. Shahid Mahmood for his kind attitude and keen interest during my internship. I am also thankful to Mr. Waseem Ahmad who helps me during my internship in Marketing department. I am also thankful to all the executives of export department specially Mr. Muhammad Awais, Muhammad Yaseen who provide me a valuable guidance during my internship program. I fervently extend my thanks and appreciation to my friends Khalid Sultan, Kashif Mahmood, Zaheer-ul-Din, Muzammil Ahmad, Muhammad Imran, and Abdul-Qayyum. I owed a debt of gratitude to my ever-affectionate brothers Mr. Muhammad Khuram and Mr. Ashfaq Ahmad for their fragrant love nominated to me. Last but not least I offer my humble heartfelt gratitude and deepest affections to my great mother and respected father for being inspired for higher ideals of life, supported morally and financially throughout my studies, and always prayed for glorious success about my pursuits throughout all of my life. AWAIS MAHMOOD BUTT MBA (Marketing) LIST OF CONTENTS Sr. No. 1 2 3 TITLE INTRODUCTION OBJECTIVE OF STUDYING THE ORG. OVERVIEW OF THE ORGANIZATION 3.1 HISTORY 3.2 NATURE OF ORG. 3.3 BUSINESS VOLUM 3.4 PROFILE OF EMPLOYEES 4 5 6 3.5 PRODUCT LINE ORGANAZATIONAL STRUCTURE STRUCTURE OF MARKETING DEPTT. FUNCTIONS OF MARKETING DEPTT. 6.1 MARKETING STRATEGY 6.2 PRICING STRATEGY 7 6.3 DISTRIBUTION STRATEGY 6.4 PROMOTIONAL STRATEGY CRITICAL ANALYSIS 8 9 7.1 SUCCESS & FAILURE OF PRODUCTS 7.2 MAJOR COMPETITORS PAGE 6 7 8 8 10 10 10 11 12 13 14 28 28 29 29 30 32 32 Haji Abdul Ghafoor (late) and Haji Bashir Ahmad. Limited Faisalabad has the privilege to be the first member of the esteemed Sitara Group. SWOT ANALYSIS CONCLUSION & Recommendations REFERENCES & SOURCES 33 34 36 40 INTRODUCTION Sitara Textile Industries Pvt. is now led by the young Anees Ahmad.3 FUTURE PROSPECTS OF THE ORG. .10 7. a dynamic second generation leader of Pakistan textile industry. Founded in 1972 by the most illustrious brothers. the two creative and courageous men. ySitara Textile is the One of the Leading Organization in the Textile Sector yExport Oriented Organization yISO certified Company yHaving a Qualified and Experienced Staff yProper Utilization of Human Resources yHaving a latest Machinery to Compete Globally .Our major export is consisting of textile appliances. textile spinning. UNITS Sitara Chemical Industries Ltd Sitara Chemical Industries (Textile Div-II) Sitara Chemical Industries (Textile Div-I) Sitara Textile Industries Ltd Sitara Energy Ltd Yasir Spinning Mills Ltd OBJECTIVES OF STUDYING THE ORGANIZATION Textile sector is a backbone of our country . untiring efforts and leadership qualities of the family. color alkali industries and power plant. which now stands amongst Leading Industrial Groups of the Country. New Zealand and Europe. Faith in Almighty Allah and in their own abilities & commitment to the cause. making a blend of experience and modern business knowledge. established the group. stitching. Sitara Group by now is in textile cloth finishing and processing.Sitara Textile is one of the largest manufacturer and registered leading exporter of textile goods in Pakistan. USA. The bedding and fabric collection of Sitara Textile are exported to South America. and printing departments. Canada. managed the business growth and development with assistance of highly qualified team of professionals. latter joined by second generation. Following are the basic objectives of studying the Organization. Haji Abdul Ghafoor (Late) and Haji Bashir Ahmed the present Chairman of the Group. It is exporting high quality products. Sitara Textile has designing. under the Chairmanship of Haji Bashir Ahmed. Its products of brand name such as ³Sapna´ and ³Mughal-e-Azam´ are amongst leader in the market. It is exporting high quality products. bleached fabrics. Founded in 1972 by the most illustrious brothers. Timely delivery of Quality finished products to their valued customers. dyed. Sitara Textile is one of the largest manufacturer and registered leading exporter of textile goods in Pakistan. Our aim is to respond to our customer¶s everchanging needs in the more Effective way.yFriendly Environment COMPANY QUALITY POLICY ³Quality is our future´ STIL is a Unique. printed. USA. We ensure that the products are produced according to the customer¶s requirements and expectations. New Zealand and Europe. Canada. STIL is renowned in Local and International markets due to its excellent services. is now led by the young Anees Ahmad. Haji Abdul Ghafoor (late) and Haji Bashir Ahmad. discussions which emphasis the employee¶s direct involvement. Versatile industry and is dedicated to the continues improvements in producing different types of processed fabrics by providing Excellent services through motivated qualified and Dynamic team of people. . Specializing in home textiles. Limited Faisalabad has the privilege to be the first member of the esteemed Sitara Group. an apparel and fashion garment. Sitara textile is one of the largest manufacturers and government accredited exporters of textile in Pakistan. STIL¶s Philosophy of continues improvements relies on an intensive training programs / regular meetings. The bedding and fabric collection of Sitara Textile are exported to South America. Sitara is exporting quality to virtually all parts of the world. stitching. OVERVIEW OF THE ORGANIZATION BRIEF HISTORY OF ORGANIZATION NATURE OF THE ORGANIZATION BUSINESS VOLUME PROFILE OF THE EMPLOYEES PRODUCT LINES BRIEF HISTORY OF ORGANIZATION Sitara Textile Industries Pvt. Its products of brand name such as ³Sapna´ and ³Mughal-e-Azam´ are amongst leader in the market. and printing departments. Sitara Textile has designing. dyeing. With latest ³State-of-theart´ machinery and equipment. a dynamic second generation leader of Pakistan textile industry. finishing and stitching plant. it is a complete printing. and abrasion. Pillows. There printing staff and design teams combine years of practical experience in printing with top-of-the-range Austrian J. Equipped with the most modern and precision equipment. NATURE OF BUSINESS Sitara Textile is one of the leading organization which provide the a variety of Textile products consist of following items such as Bed sheets. quilt covers. saleable retail product. The product range in pure cotton is available as sateen both in mono cotton and poly cotton. Sitara never under estimates the importance of an enchanting design. one of the largest in Pakistan. products are frequently subjected to tests against most relevant international standards at every stage of manufacture. Flat bed printing facility comprised Reggiane machine with 320 cm working width and 320 cm repeat. and Bermuda shorts are available in most exotic and fascinating designs.Three huge spinning mills. Counts aren¶t all that counts! While counts reflect on the durability of the cloth. is invariably a pleasure. The unit is capable of producing high quality with a capacity of 150 kilometers of finished cloth every day. Much of their wide success and popularity is attributed to there technically being ahead in there printing. pillow. a high caliber weaving unit and a made-up / garment unit is working under one roof. bed sheets. With Sitara. Sitara textiles industries private limited has proudly maintaining its leadership in 100 percent pure cotton products along with the man made fiber. comforter covers. That is why. what reflect on the aesthetics of the end-user are the design. scotchgard. Thanks to their modern and sophisticated facility. aprons. table linen. there world wide clientele gets quick quality sampling on Austrian J. nothing gets spared from our ultra-sensitive. daily textile production by the meter are converted inhouse into a ready. processing to finishes like chintz. Tests are conducted to control shrinkage (dimensional change). bolster. extra vigilant laboratory. kitchen linen and ready made garments as per the specs defined by the customers. quilt covers. These designs are based on unique but fascinating combination of age-old traditional motifs and futuristic surreal forms given their customers a wide range to choose from. Quilt covers. Zimmer rotary printing machines producing 280 cm finished width up to 12 colors per design and maximum repeat of 91 cm. . silicon. pilling resistance. From a fiber to a finished product. Widening this choice further is their design library. There ³Cut & Sew´ division enjoys the cutting edge in assembling and sewing of bed sheets and sets. Their design department is not only well equipped with latest computers and peripherals but also manned with a highly sensitive and sensible team of designers. valances. fire retardant down proof and raisin etc. offering an extensive range from timeless floral and geometric to intriguing contemporary designs and colors? A sizeable percentage of Sitara textiles. boxer shorts. curtains. bed spreads. Zimmers latest rotary strike off machine facilitating production of strike offs up to 15 meter length. color fastness and washing fastness etc. Aprons Kitchen aprons. color combination and mood of the fabric print. pillow cases. Bermuda shorts.Boxer shorts. Sitar¶s management is very efficient so they always looking new opportunities for development of their business and increases the economic activities in the country. Ready made garments. STITCHING UNIT Sitar¶s stitching Unit consist of 817 employees in which 403 are Technical. It is specialized to produce the above said items and distribute locally and internationally through their own distribution channels and Agents.In which 452 employees are Technical. Table linen. Bed spread. BUSINESS VOLUME Sitara Textile deals with local and international Market. and 122 is remaining staff which provide different services. Sitara Textile µs business volume consist of US$25 million annually and local business consist of 10 to 15 crore. which are mentioned below Main products: Bed sheets Pillows Quilt covers Aprons Kitchen aprons . List are given below OFFICE AND PRODUCTION STAFF Office and Production section consist of 636 employees . Bolster. Curtains. Production and Stitching department. 356 are Non Technical and 58 employees are provide different services PRODUCT LINES Sitara Textile has a variety of products. Following are main products. Nighties. 62 are Non Technical. Sitara Textile is multinational export in nature. Valances. It contributes major share in Pakistan Economy and provide its products locally on economic rates. PROFILE OF EMPLOYEES Sitara Textile Industries consist of 1453 employees in Office.Sitara¶s export spread over the 3 main continentals such as America. Europe and Asia. Comforter covers. Boxer shorts Bermuda shorts Nighties Bolster Valances Curtains Table linen Bed spread Comforter covers Ready made garments ORGANIZATIONAL STRUCTURE CEO MIAN ANEES AHMAD GM ADMIN Mr. ZIA ULLAH ALVI GM . M AWAIS MANAGER PERSONAL & ADMIN COMMERCIAL MANAGER CHIEF ACCOUNTANT .RAZZAQ GM EXPORT Mr. SAEED KHAN GM FINANCE Mr.PRODUCTION Mr. M. Ashfaq Ahmad SENIOR EXPORT MANAGER Zone 1 Mr. M. Imran SENIOR EXPORT MANAGER Zone 2 Mr.HIERARCHY LEVEL OF EXPORT MARKETING DEPARTMENT: DIRECTOR EXPORT MR. Muzzamil Ahmad . MUHAMMAD AWAIS SENIOR EXPORT MANAGER Zone 3 Mr. M. Yaseen Mehar Deputy Export Manager Mr. u l -din Deputy Export Manager Mr. Zahee . Kashif Deputy Export Manager Mr. Shahid Mahmood Asst. Chile. Exports Manager Mr. United States . M. Abdul-Qayyum Deputy Export Manager Mr.Deputy Export Manager Mr. Khalid Sultan Deputy Export Manager Mr. Canada. Waseem Ahmad Zone 1: South America. Brazil Zone 2: Australia. Festoon set. Sitara textile has been proudly maintaining its leadership in 100 percent pure cotton products along with the man made fiber. Bed sheets. Nighties. It has the ability to be immediately tuning its infrastructure to meet any specialized requirements of the ever-demanding export markets of both east and west. Bed in a bag. Europe FUNCTIONS OF EXPORT MARKETING Exports are the major portion of Sitar¶s textile production. which he wants. Aprons. Sitara textile industries limited is value adding to the country¶s silver fiber by vertical integration of the product line. and are available in most exotic and fascinating designs. Bermuda shorts. First the buyer inquires the STIL regarding his required specified products. Kitchen aprons. BUYER¶S INQUIRY The work of export department starts from Buyer¶s inquiry. The export department is handling the international market in a very appropriate and proper way.Zone 3: South Africa. . The product range in pure cotton is available as Sateen both in mono cotton and poly cotton. Sitara textile has pioneered in the following fabrics unrivalled by any other in the industry. The product range consists of the following. Inquiries received from customers by any one of the following sources. but is not limited by this list. Curtains. More than 90 % of Sitara textile¶s products are exported to different countries of the world. ready made garments. Place mates. Quilt covers. Comforter Shells. Pillows. Swag set. Boxer shorts. design and quantity of fabric. the Deputy export Manager ensures that all the inquiries for the products are processed efficiently in STIL. 45 $ Weight of fabric : 95 gm / m2 Weave : Plane Loom : Power . GREY PROCUREMENT SHEET The Export Manager analysis the order confirmation sheet received from the customer and prepares Grey Procurement accordingly. The Deputy Export Manager satisfies himself that the company has the capability of fulfilling the offer. General Manager Export and Chief Executive sign the Grey Procurement sheet and also costing sheet. The Deputy Export Manager. REPLY TO INQUIRIES After receiving the inquiry from buyer. Mail. the buyer specifies the required quality. In the buyer¶s inquiry. Now the DEM (Deputy Export Manager) and EM (Export Manager) make analysis of inquiry to make decision to proceed it or not. Telephone. This Grey Procurement sheet is faxed to Grey Fabric Procurement Department.Textile exhibitions Personal visit to customers Customer¶s visits in STIL Faxes. E-Mail. GREY PROCUREMENT Buyers order no : 970002 Supplier : STIL Buyer : LENNOTTE Construction : 76 x 56 / 35 x 35 Width : 93`` Price / meter : . etc. Following is the format of Grey Procurement sheet. vendor name. If these changes are workable for the STIL then new sales contract as per new amendments is faxed to the customer fort his counter signature. 22 / 06 / 2001 970002 EXIMPO. If customer wants some changes in the sales contracts then the Export Manager and the Deputy Export Manager make analysis of these changes as per requirement of the customer and make decision that whether these changes are workable for us or not. PURCHASE ORDER PURCHASE ORDER DATE P. shipment date.Quantity : 50000 Mts. prices. BUYER¶S PURCHASE ORDER After signing the sales contract the buyer gives the order regarding the specified design. No. The Deputy Manager Export signs this sales contract and it is faxed to the customer for his counter signature. The purchase order is received from the importer. 20 % 25 Mts. which is on their letterhead and signed. INC. terms. Up. The purchase order consists of date. purchase order no. reference no. Delivery : As soon as possible Piece length : 80 % 80 Mts. O. The format of order is like this. description of products required and price of products. Up Process : Printing Mending : Mending should be done very For Sitara textile Export Manager SALES CONTRACT The export manager prepares the sales contract in accordance with the order confirmation sheet. Export House / Manufacturer / Distributors / Agent . quality and quantity. by the concerned authorities of that organization. PAKISTAN TERMS SHIPMENT SHIP VIA PRICES Our Ref.00 216.VENDOR Sitara textile industries limited 6 KM Sargodaha Road. # Against L/C 01 / 07 / 2001 Sea C & F us c 5% Description Design HORIZONS Process Pigment Printed Construction 100 x 80 / 40 x 40 Sheet sets 76 x 56 / 35 x 35 Accessories Blending 52 / 48 Sheet sets p/c 65 x 35 Accessories p/c Style # 370537 370540 370555 370557 Loom Shuttleless / Power loom Bed in a Bag Twin King Accessories Euro shams 480 600 84 96 23.35 1. Faisalabad.00 17010.00 105.25 11484.25 2.00 Qty Rate $ Amount $ .85 28. 63`` Grey width printed and calendard cloth.g. The Export Manager prepares the Production Schedule as per requirements of the customer and is signed by the Deputy Export Manager. the Deputy Export Manager asks the customer to open Letter of Credit as per terms and conditions of the Sales Contract. Strike Off program is prepared by the Export Manager and it is distributed to all the concerned departments e. Following is the format of Letter of Credit and Production Schedule. if any amendment is required then this amendment is managed with the customer. Before the bulk production. The production schedule is distributed to all the concerned departments. The Deputy Manager Export and Manager Export do inspection of the Strike Off as per buyer¶s instructions before its dispatch. Order no : 786 / 01 SGP no : STIL 5 Quality : 76 x 56 / 35 x 35 PC 70 / 30 Printed cloth 84`` finish from 87``. If it is as per requirement of the customer then it is dispatched to the customer otherwise it is processed again to meet the demands of the customers. The Deputy Export Manager and Export Manager discuss the design comprehensively with the manager Design department..Table round 35815. . Designing. INC. etc. The Deputy Export Manager studies comprehensively all the clauses of L/C.00 STRIKE OFF PROGRAM Most of the customers send there own designs in the form of Artwork and fabric sample in case of the printing of the design of the customers. OPENING OF LETTER OF CREDIT If customer approve the strike off then we consider this for bulk production and if he need some changes in design and colors then the Export Manager pass this information to the Designing and Printing Department to meet the demand of customers. Engraving and Printing. Sitara has a rotary strike off machine from J-Zimmer Austria with 15 meters blanket for making strike off¶s as per buyer¶s requirements. PRODUCTION SCHEDULE Party : EXIMPO. Dyed Quality Standards: Pilling rating : 4 Washing : 4 Rubbing fastness : Dry 4. Wet ¾ Bowing: 1% Crossing : 1% ASSORTMENT: COLOR White White Dyed ivory color QUALITY 76x56 / 35x35 76x56 / 35x35 76x76 / 30x30 11000 Mtrs. Hungry port Mtrs. 83`` QUANTITY 32000 Mtrs. Manager Export CC to. Net Weight Note: We will confirm you shipping mark. 11000 Mtrs. Roll no. 84`` 63``. GM Processing Grey Department Design Department Laboratory Department Printing Department Dyeing/Bleaching Department Finishing Department Packing Department Accounts Department QUALITY CONTROL .Product : White. 100% Cotton 93``. Sitara Textiles Gross Weight Made in Pak. WIDTH 87``. 60`` FINISHING : We will give you Standards PAKING : Role on Tube SHIPPING MARK: Order no. Control Shrinkage. This department prepares all the papers. Bill of Exchange 2 Copies Commercial Invoice 6 Copies . At each stage of processing samples are sent to the laboratory for inspection. The Export manager does inspection of the made-ups goods at every stage of production of make-up. The Export Manager Banking supervises this department. And shipped to the port or as per mentions on the L/C. Unit has a most modern and latest computerized equipment in its laboratory. Abrasion.The Export Manager is responsible for quality of the work during processing. Following are the important documents. Pilling Resistance. for every test required for fabric. He also maintains records for each shipment for future reference. DISPATCHING After completing the finishing of the cloth as per requirements of the buyer. and laboratory tests are very helpful for maintaining the quality. The quest of quality in today¶s technologically day in advancing era and STIL is enable to analyze in detail the procedures of checks and numerous tests to balance out through the involved stages of processing specially to enhance and make quality a consistent feature at Sitara. FINISHING Finishing depends upon the buyer¶s order. rubbing fastness. light fastness and vowing of the fabric. including shrinkage. stitching. etc. e. The Export Manager daily visits the production department and gives the proper guidance to the production department¶s employees regarding the processing of Fabric. Acquisition of the best possible quality control equipment ensures best quality products. They prepare these documents and send them to there bank for collection of payments. Manager Export maintains all the records of the correspondence of the customers in very organized way. which are prepared in this department. which is necessary for banking negotiations. packing.g. then the cloth is packed as per the buyer requirements. and Washing Fastness are few very carefully monitored. cutting. and before the shipment the Export Manager does the inspection of the consignment. Color Fastness. if the end product is made-up (in stitched form) then the Export Manager prepares Stitching Schedule as per requirement of the customer mentioning all the details of stitching and packing and send this schedule to the stitching department. EXPORT DOCUMENTATION DEPARTMENT All the documentation required is maintained in this department. Sub: Documents for US$ 35000 for negotiation against the Letter of Credit no. Beneficiary¶s Certificate 2 Copies Quota Statement 2 Copies Textile Declaration 2 Copies Inspection Certificate 1 Copies Weight Note Visa form Foreign Commission Certificate 2 Copies Following are the formats of these documents. We are please to enclose herewith the following documents for negotiation under above mentioned Letter of Credit and credit the amount to our account no ******-** at the time of negotiation.Packing List 3 Copies 2/3 Original Bill of Lading (As per L/C requirement) 2/3 Copies Certificate of Origin L/C Original 1 Copy These above are the important documents. These will send if the buyer required. THE MANAGER HABIB BANK LIMITED Ref: STI-331/03 CORPORATE CENTRE Dated: 24/07/03 FAISALABAD. DEAR SIR. Bill of Exchange Letter of Credit . Commercial Invoice Beneficiary¶s Statement Packing List 3/3 original Bill of Lading Certificate of Origin Quota Statement Textile Declaration Copy of Purchase Order Inspection Certificate Weight Note Form E Duplicate Foreign Commission Certificate Thanking you Yours Truly Export Manager BILL OF EXCHANGE No. Drawn under first union national bank charlotte. Letter of Credit no ***-****. Pakistan. Or order the sum of US$ 35000 only. Dated 25/06/03. NC US. Value received and charge the same to amount of 1002 cartoons printed made-ups made of Poly Cotton 52/48 and 70/30 %. STI-331/03 For US $: 35000 Dated: 20-07-2003 At ________________ sight of this second of exchange (First of the same tenor and date being unpaid) pay to HABIB BANK LIMITED corporate center Faisalabad. charlotte. To . S: MSC Veronique VOY/38. 134 Commercial Road. textile declaration and any other pertinent documents. VA 23513 VIA courier at tie of shipment. Along with two additional copies has been forwarded to expeditors INT. original visas. Norfolk. L of Washington 2550 Ellsmere Ave.First Union National Bank Charlotte. From Karachi Pakistan to: Durban Port. certificate of quota charges. Charlotte. Each lead carton contains a copy of P/L. Evidence that one full set of original documents including non-negotiable B/L. Shipped per S. Export Manager BENEFICIARY STATEMENT PO # 9002763 LC # ***-**** We hereby certify that: Each carton indicates PO number and style number. Durban 4001. South Africa Drawn under L/C no: ***-***** Date: 17/02/03 Payment Terms: Cash Against Documents . SITARA TEXTILE INDUSTRIES LTD. South Africa. SIGNATURE COMMERCIAL INVOICE No: STI-229/03 Date: 29/05/03 Form E no: HBL ******* Date: 29/05/03 On Account and Risk of M/S : ALBARAKA Bank. NC US. C AND F DURBUN CERTIFIED THAT THE ABOVE GOODS ARE OF PAKISTAN ORIGIN BILL OF LADING ATTN: MR. PRINTED WIDTH 91`` -12. BIRMINGHAM 89 4DN. AMOUNT.O.32. 6-KM SARGODHA ROAD. PRINTED AND OPTICAL WHITE CALENDERED FABRIC. OPTICAL US $: WHITE. DATED: 29/05/2003 DUMMY B/L AGAINST INVOICE NO. CONSTRUCTION: 76X56 / 35X35 WIDTH 98`` . BORDESLEY. PER METER 35000 METERS C AND F POLYESTER COTTON 60/40 PERCENT P. MONOR PARK WORKS. TOTAL C&F COUNTRY OF ORIGIN PAKISTAN. PAKISTAN CONSIGNEE: TO THE ORDER OF MONOR HOUSE. 183 MTRS. ABL-0026671 DATED: 29/05/03 35000. P. FSD.00 . 182 GARRISON STREET.Mark & No DESCRIPTION UNIT PRICE AMOUNT US $: US $: 228 ROLLS. FAISALABAD. 1-228. FORM µE¶ NO. MAQSOOD / EBRAHIM AGENCY. 152 MTRS.BOX 223.# 11408 DURBAN ROLL NO.. DURBAN. STI-229/03 SHIPPER: SITARA TEXTILE INDUSTRIES LTD.O. BORDESLEY. QUALITY: 76X56 / 35X35. U. BIRMINGHAM 89 4DN.NOTIFY PARTY: MONOR HOUSE.K.100 WAREHOUSE BED SETS AND CURTAINS PAIR MADE KGS PO# 786/01/1111 FROM POLYCOTTON 70/30% CLOTH CARTON NO. GR. 182 GARRISON STREET.WT: BIRMINGHAM PRINTED DUVET SETS. Total rolls: 228 Total meters: 40921 .336 meters quality: 76x56 / 35x35 PC 70/30% weight per square meter.900 KG 154 SINGLE COMPLETE BED SETS 121 CURTAIN PAIR 66X72`` AWSU-191333-3 1X20¶FCL. THC AND FREIGHT PREPAID WEIGHT NOTE Ref: STI-331/03 Dated: 29/05/03 Reference letter of credit no. NET WT: 1-228 1621 SINGLE DUVET SETS. 5. MARKS & NOS.555 meters quality: 76x76 / 30x30 100% cotton weight per square meter: 120grms. COMPLETE 6667. MONOR PARK WORKS. VESSEL NAME: _____________? ON BOARD DATE PORT OF DISCHARGE: BIRMINGHAM WHAREHOUSE. 92grms. 22 PK 04099/1542 dated 13/05/01 35. 4667. DESCRIPTION OF GOODS MANOR HOUSE 228 CARTONS. I Export Manager manufacturer of goods covered by invoice no STI-333/03 (Purchase order number 9003725 and 9003726 dated 20/07/03) hereby state that the CFR value declared on the invoice included cost of quota and number separate quota payment will be paid. 9003726 and 9003725. Total net weight: 8132. INC. Export House / Manufacturer / Distributor / Agent Date: 20/07/03 This is certify that 228 cartons are being shipped against invoice no STI-331/03 dated 20/07/03 are in accordance with purchase order no.400kgs.Total gross weight: 8540. product or manufacturer of a single foreign territory or country or insular possession of the united states as identified below. Export Manager INSPECTION CERTIFICATE EXIMPO. QUALITY: 100x80 / 40x40 PC 52/48 % and 76x56 / 35x35 PC 70/30 %. . For EXIMPO. For SITARA TEXTILE INDUSTRIES LIMITED Export Manager QUOTA CHARGE STATEMENT SUBJECT: Shipment of 228 cartons 1850 Pcs/units/set of duvet sets and curtain pairs as per purchase order no 9003725 and Horizons designs as per purchase order no 9003726. INC. knowledge and belief. The merchandise is 100% new and according to the specification required by M/S Domestication USA. I declare that the information set forth in this declaration is correct and true to the best of my information. Design Manager TEXTILE DECLARATION STI-331/03 I Export Manager hereby declare that the articles listed below and covered by the entry to which this declaration relates are wholly the growth.400kgs. . Most of the customers send there own designs in the form of Artwork and fabric samples in case of printing of the design of the customers. Following is the procedure of export department. Taking in to consideration that the 90 % of total production of Sitara textile is exported through out the world. The export department consists of competent and skilled team of professionals. Then the EM takes Grey fabric price from the Grey fabric procurement department. On the instructions of DEM the EM asks the sampling department and also coordinates for the sampling requirement and its dispatch if the customer for quality purpose requires it. There are three pricing strategies are being used in STIL.Marks of Identification Number Description of Article and Quantity 228 cartons Country of origin As per Invoice No: STI-331/03 Date 19/07/03 Style #9003725 Style #9003726 1850 pieces /unit /set of Comforter. the export department tries its best to generate valuable customers through out the world. Sometimes if prices are not workable for the customer he offers his target price. Then the DEM and EM recalculate this price and if it is workable for STIL then DEM proceed to ask the customer for order placing other wise do not proceed. Set bed in a bag 1000 twins 850 Comforter L/C No: ***-****. then he replies to the buyer that we are in a position to make your order. Date: 25/06/03 PAKISTAN MARKETING STRATEGY The export department is handling the international market in a very proper and appropriate manner. If the price quotation is workable for the customer then he places order on terms and conditions. The EM calculates the prices then the DEM checks and signs the costing. PRICING STRATEGY When the DEM confirms that the required design is easily prepared in STIL. Print media CRITICAL ANALYSIS During internship. I was done critical analysis of Sitara Textile industries .In my point of view following factors is disturbed the functionality of any organization. Direct channel Indirect channel Direct channel STIL CUSTOMERS Indirect channel STIL AGENTS / MIDDLE MAN CUSTOMERS PROMOTIONAL STRATEGIES STIL use following sources for communications. Telephone.Competitive base price Customer base price Product base price DISTRIBUTION MIX OF STIL There are two ways of distribution adopted in STIL. Textile exhibitions Personal visit to customers Customer¶s visits in STIL Faxes. etc. e-mail. Mail. . ECONOMICAL FACTORS The Sitar¶s products are at the maturity stage and have positive image in local and international market. should have sound policies. The sanctions. have been removed. Govt. must take care of textile sector and make good policies for the textile sector for exports and imports. up to the standards of new generation. Now the exports of the country increased and expand to more foreign countries. has favorable policies to encourage the exports of the country especially in textile sector. TECHNOLOGICAL FACTORS STIL has good financial resources and they are in a position to install the latest machinery and introduce latest technology in their production department. agencies. The Govt.POLITICAL FACTORS Laws. This is the policy of Sitara textile that the products for exports are designed according to the beliefs and values of the international consumers. interest rates and savings and borrowing patterns have a large impact on the market place. the Sitara textile must considered these things. which were made by the Americans after the nuclear tests. Companies that do not keep up with technological changes soon will find their products out dated and they will miss new product and market opportunities. and pressure groups that influence and limit various organizations and individuals in a given society are included in political factors. They have a ability to designs new products after the introduction of new technologies in designing and production department. Because of good financial resources Sitara textile introduce new technology in all its departments. perceptions and preferences and behaviors. In most of the international market the consumption of Sitar¶s products are considered best in quality. Recent political changes will hopefully have a favorable effect on the economy during the next financial year. The economic environment consists of factors that effect consumer purchasing power and spending pattern. The Govt. which helpful in marketing the textile sector. Changes in major economic variables such as income. The products are made according to the changing lifestyles and liking and disliking of the customers. Govt. A present and future capacity of the products of Sitara textile is forecasted to be good because of the designs which are made. So before entering to the international market. People grow up in a particular society that shapes their basic beliefs and values. cost of living. Introduction of new technologies creates new markets and opportunities for Sitara textiles. SOCIAL FACTORS The cultural and social environment is made up of institutions and other forces that affect a society¶s basic values. SUCCESS & FAILURE OF PRODUCTS . In this way foreign exchange earnings increased. This is because of its quality of yarn and fabrics. To meet WTO requirements top management is planning to invest huge investment in modernizing the existing machinery set up and also extending buildings in this unit. STIL started this unit for its production since 1967 because of Faisalabad oldest unit the demand of its product is very high The prices of its product is very high due to high quality spinning. That¶s why most of its products are out of the range of the poor people. LIST OF MAJOR COMPETITORS yChenab Textile Mills. SWOT ANALYSIS STRENGTHS yAdequate financial resources . Fabrics is based on quality yarn and yarn is based on the quality of cotton. yNishat textile Mills yCrescent textile Mills yMasood Textile. Future of this unit is very bright because top management main focus is deadly strict on quality management in production and as well as main focuses on time management. OEKo-tex and working for the certification of SA800 and WRAPE that is why the turnover of the employees are very low. Top Management is basically religious minded people so the public respects its products. yBissmillah Textiles yKamal Textiles FUTURE PROSPECTS OF THE ORGANIZATION STIL is one of those well organized and established textile units which have ISO9001: 2000. This is the era of information technology the top management is already develop IT cell in unit and planning to develop E-Commerce.Sitara Textile is producing quality products throughout the world especially in local market. ISO 14001:1996. weaving and finishing cost. There is no fare price shop in the unit as well as in the open Market. yShahzad Siddique Textile yAfroz Textile Mills yAmtex PVT Ltd. ySpecialized in printing yHave a diversified group of industries yGood market image yCompetent management and workers yHave a ability to compete with competitors yIn home facility of production yLoyal customer yLoss sustaining capacity WEAKNESSES yLess chances of promotion yCentralized decision making ySalary package is not attractive yLess motivation yNot enjoy the economy of scale OPPORTUNITIES yNew market coverage yNew quality introduction yExtension of stitching department yLatest machinery installation yMarket trend analysis THREATS yGST is a biggest threats yPrices increases due to currency devaluation . The first thing which count in the success of every organization is the environment of the organization. bed sheet sets. which is sent to local market. According to my information STIL is earning more than 30 million US $ foreign exchange. during my internship one thing which inspires me is the friendly environment of STIL. In Sitara textile during my internship I noticed that STIL is one of the major exporter in cloth sector of Pakistan. textile spinning.yNew entrance of quality conscious competitors yLow price offered by the competitors yStrong promotional activities to convince buyers by competitors CONCLUSION & RECOMMENDATIONS Sitara group of industries is one of the renowned industrial groups of the country. sateen in bleached. rubbing fastness. quilt covers. The behavior of employees with each other and especially with juniors as well as with . has a very good reputation in Pakistani market. And this 10 %. curtains. Sitara group by now is in textile cloth finishing and processing. under leadership of two brothers. comforter shells. STIL has a most modern and latest computerized equipments in its laboratory for every test required for fabric. in the most extensible range of colors and printed on such varied fabrics as polycotton 50: 50 plain weave. including shrinkage. During my intern ship in concluded that the following factors contribute in the success and popularity of STIL. light fastness. Equitation of the best possible quality control equipments ensures best quality products. Sitara has large number of designs and qualities of fabrics that comply with any requirements and cover all the styles. pillow covers. 100 % cotton fabric plain weave. They are very properly contributed their share in earning foreign exchange. table cloth and also ready made garments. pilling. but they achieve this position after many years of hard work and entering efforts.e. dyed and printed form. developing and screen-making department. There is no doubt that STIL is one of the leading companies in textile export in Pakistan. Sitara has its own designing both manual and computerized. This group started its industrial activity with textile weaving sector in 1956. exporting quality products through out the world. percale. Sitara textile is one of the largest manufacturer and registered leading exporter of textile goods in Pakistan. These factors are as follows. s chief executive to all the managers and employees that. ³ do work as that the whole company depends on you´ and CEO gives proper attention to all employees of the STIL. Apart from fabrics Sitara has its own stitching department having 120 machines for producing value added products i. chlor alkali industries and power plant. One thing that I want to discuss here is that the wordings of the STIL. bowing and washing of the fabric. and 90 % of the products have been exported while 10 % are sent to the major cities in Pakistan. The credit of this goes to the human resource department. An other factor that counts much in the success of STIL is the strict rules and regulations of the organization. In STIL there is a modern and sophisticated processing plant consisting of singeing. STIL is not only arranged computer system in their organization but they also managed special short term training programs for the employees so that they can use the computer system properly. shearing. The satisfaction of customer is the priority of STIL¶s management. which he receives from STIL. The laboratory is playing its key role in all the departments in providing 100 % correct result in all fields of processing department. The bleaching dyeing. finishing even packing of export quality cloth is done taking in to consideration the requirements and demands of the foreign parties concerned.internees. Definitely the laboratory is the backbone of Sitara textile. Sitara textile gets the yarn and chemicals from these units and thus they have assured the continues supply of these and hence the shortage of yarn or unavailability of chemicals like problems have been totally terminate by Sitara textile and this is the apparent cause of their rapid success. The computer system has increased the efficiency and effectiveness of work by decreasing work time. During my internship I noted that the Sitara group of industries is a big group. having all modern arrangements to handle cotton and polycotton fabrics. . The shifting time. The presence of centrally air-conditioned laboratory. The last but not the least important factor is the introduction of the computer technology in all the departments. The Sitara spinning is providing very fine quality yarn where as Sitara chemicals are producing fine export quality chemicals and these things are necessary for the textile industry. Printing department is equipped with two rotary printing installations from J-Zimmer Austria. printing. I noted during my internship that proper care is given to the export quality cloth during processing so that the customer must be satisfied with the quality. continues bleaching. Here one concept arises that the employees feed proud when they meet with CEO and directly convey their problems to CEO. In the entire department the peoples from different institutions and fields get proper training for the betterment of there future. mercerizing and calendaring both normal and friction. load and labor. dyeing. all the machinery of laboratory is imported from foreign countries to ensure the quality of the product according to the standards set by the customers. One thing that is the positive point for inexperienced persons that STIL offers variety of training programs for the peoples coming from different institutions and fields. The CEO of STIL daily visits the all department and personally knows about the work progress and difficulties during working of the employees. The STIL producing good quality products and exported 90 % of there products. The entire production department cannot work properly with out the presence of laboratory. The management and the employees have to abide by these rules and regulation in every circumstance. The most important factor is customer satisfaction. It can produce printed fabric up to 280 cm finished width in maximum of 8 colored designs. Lunchtime and the HR department very strictly observes closing time. for this purpose they have a Sitara colony. Haemodialysis. It is run by donations of Sitara Group of Industries. Gynecology. GHAFOOR BASHR CHILDREN AND MATERNITY HOSPITAL This hospital has two operation theaters.C.The other factor is the design studio of STIL. at the rare site of the textile. equipment and instruments. which really play important role in popularity and acceptance of Sitar¶s products. which provides medical relief to the poor and needy. Pathology. recovery room. School has just started its first educational year. It has highly qualified and trained teachers. Radiology and Anesthesia Departments situated in a very beautiful building equipped with all modern facilities. AZIZ FATIMA GIRLS HIGH SCHOOL This school is situated in Gulshan-e-Eqbal to provide quality education at doorstep to the girls residing in this area. and ENTand Orthopedic. Endoscopies. Sitara textile industry also provides residential facility to their employees. which is situated. The residential facility is available for both the employees and trainees living out side the city. . AZIZ FATIMA TRUST HOSPITAL is one of the prominent health institutions in Faisalabad. Neurology. The Hospital is equipped with latest medical fixtures. Pediatrics. The employees have to pay very small amount as fare where as this facility is free for the trainees. The design store is producing very good. Hospital Pediatric. labour room and an I.U. Pathology. It has highly qualified and experienced doctors. specialists and other pera medical and administrative staff. The designers of STIL are very skilled persons and they are expert in there fields. innovative and unmatched designs. CCU. Urology. It has almost all of the necessary departments such as Medical. Radiology. Eyes.