Project Title: Management analysis Interwood mobel (PVT) LTD. Submitted to: Mrs.KASHIF LUQMAN Submitted by: Ammar Shahid BBA-FA08-016 Shakeel Ahmad BBA-FA08-097 Raheel Akram BBA-FA08-088 Bilal Younas BBA-FA08-061 Ali Hamza BBA-FA08-013 Waqas Ahmad BBA-FA08-114 Company is using latest technology and skilled designers which are working in the best interest of company. Company has some competitors which are capturing the markets so that which is the only threat for the company. It has good reputation in durable products and offers free home delivery with in the cities . Interwood is going to introduce its product in Middle East and it has arranged an exhibition in Dubai.Executive Summary From last thirty two years Interwood Mobel is trying and making efforts the better home and cooperate establishment. Company has competitive advantage on its competitors due to the quality of products and after sale services. Its aim is to provide the high class products to its customers.At the end it has some recommendations. The report shows that company has threats from the unstable environment and political instability.Interwood developed it self in very short span of time and rank at the top among its competitors. Company always tried for lower price to provide benefit to the customers but due to high cost of production the prices are high. The company is attaining full profit from office furniture and it is the oldest product of company. Interwood is producing different kind of furniture and fixtures for both home and office . .In growth company has invested large capital to update the machinery and to train its staff. it also highlights the problems which the company is facing and also there solutions’ is in the roport. durability and innovation – the only aspect they ever lower. Company is using latest technology in the reign and it introducing its products in various countries by participating in an exhibition in Dubai. Their customer as our first priority. quality. Substantial investments have been made both in machinery and personnel to achieve a better quality products at an affordable price. Domestic Furniture and Flooring. United States of America and Germany. Kitchen. is the price. has directed its efforts in developing better interiors for home and corporate establishment. Interwood Mobel (Pvt) Ltd. The scope of the manual includes the design. they understand the varied moods. They always try to improve and success their products All their products are designed with only one thing in mind – we! The Company has a 'Quality Management Procedures' which specifies the quality management system of Interwood. continuous improvements and prevention of nonconformity. These procedures are aimed at achieving customer satisfaction by consistently providing conforming products and meeting or excelling customer and other requirements through application of the systems. During this period it has grown from strength to strength. More then eighty percent work is done by machinery and the remaining twenty percent is done on manual basis.Introduction As a hallmark in the field of woodworking the Company came into existence in 1974. manufacturing & supply of the furniture product like Doors. The company has more than twelve hundred employees and has imported machinery from various countries Canada. . Office Furniture. Their designers think differently. Ever since its inception in 1974. It is their constant endeavor to raise standards in design. it has established itself as the undisputed market leader in the field of woodworking / furniture. Wardrobes. Within a short span of three decades. colours and temperaments. kitchens. We are committed to a constant improvement in the designs. doors etc. the knowledge and the standards of living of all employees to international standards. strives to become a world-class manufacturer of furniture.Hierarchy See annexure # 1 Vision Statement To make products up to the highest international standards and at the best price – quality ratio. systems and quality of our products. . Our goal is to give the customers best value for money. Mission statement Interwood Mobel (PVT) Ltd. Our earnest endeavor is to upgrade the skill. Product Line: Office furniture Home furniture Doors • main doors • solid doors • engineered doors • veneer doors • Laminate doors Kitchens Wood & Laminated Floors Lamps Wardrobes Italian kitchen application . For details see annexure # 2 . Because it expanding business in several countries of Middle East and Europe. On the other hand Interwood is in between maturity and growth stage which is good for the brand as well as the Interwood Company.Company Analysis Interwood at present is at the stage of maturity in its life cycle. It has been through all stages of growth and has made substantial financial gains. but now it may start losing its business because of increased competition in the market. Opportunities: Growing awareness of using good material Growing market percentage.SWOT ANALYSIS Strengths High quality products Customers satisfaction After sales services Educated staff Weaknesses High prices Low profit margin because of high cost is expanded of furniture. Political instability. Bad economic conditions. Threats: Security problem in Pakistan Less investment because of uncertainty. For details see annexure#3 . Moreover people trust on Interwood as it ensures their of luxury life. . Because there is no close substitute available in the market. And it is negative for the company. Because any company wants to leave the market it can leave easily. If anyone wants enter into the market they need to more investment and also large capital Barrier to exit is low. It is positive for the company. Bargaining power of the supplier: Bargaining power of the supplier is high. Threats of substitute product: The threat of substitute product to the interwood is high. This is now because the competition in the market has increased and new substitute products have been introduced. Bargaining power of the buyers: The bargaining power of the buyer is low because there is no substitute available in the market. That has captured the market. Which could compete interwood at that particular quality and design? Their prices are fixed. No government authority restricted. Rivalry among competitors: Interwood is still at higest ranking among its competitors because of its brand image. It is negative for the company.PORTER’S 5 FORCES MODEL Potential new entrants: Barrier to new entry is high. Even though the company is at maturity stage yet kitchen sets are profitable for the company. Cash Cow Office furniture is cash cow for Interwood because it has slowed down in growth and lies between growth and maturity stage. moreover it has potential of additional growth as well. Question Marks Interwood’s Laminated Doors lay in question mark. For details see annexure # 5 . Dogs Still company has no product which is declining and with less market share so there is no product lies in dogs.For details see annexure # 4 BCG Matrix Star For Interwood kitchen sets are the stars because it has large market share. Interwood`s laminated doors might become a star or a cash cow is still a great risk for the company. It’s a newly launched product with rapid growth and low market share. Still it is rated high among its competitors and has been successful in capturing more market share as compared to other competitors. . lamination sheets. Infrastructure Interwood have their own infrastructure .And Germany to produce high quality products. Human Resource Management. Process For all the production purposes 80 % work is done on machinery and remaining 20 % is done on manual basis. Input. Different type off wood. It has also human resource management department to produce high quality management. United States of America . Primary Activities. water proof metrical and all other metrical for producing furniture. Technology Company uses modern technology which is imported from Canada. Major part is purchased from country but raw metrical is purchased from Korea. Procurement The company does not have resources to produce their input so it purchases all the raw metrical.Value chain analysis Supporting Activities.it has building of showrooms factory area. Service Company provides one year warranty on furniture and fixtures and provides eight year warranty on flour product .And it provides free home delivery in Lahore. Company uses different marketing strategies to attract their customer. Marketing & Sales.For detail see annexure # 7 \ Out put After processing on input the company produces furniture of home and office. And sale their product only on their on their showrooms. It also provides serves in major cities of country by charging their cost. . Islamabad and Karachi. High qualityAfter salesservicesFreedelivery 8 year warranty . Company should increase pays so that employees could work more efficiently and in the best interest of the company.Problems Identification Interwood has a large demand of its products but sometime it fails to full fill the demand of its customers. Company should reduce its profit margin to bring down its prices. Pay scale of Interwood`s employees is low therefore employees are not working efficiently. But this time is increasing competition in . Conclusion So far the company has work brilliantly in the market and also achieved its maturity stage. Prices of products are very high because of high cost of doing business. . Solution to the problems Company should increase its production by haring more labor and purchasing the latest equipment. They should introduce creativity in their work so that the employees do their work active mindedly. Daft (Pacific Rim Edition) page #257 “Management” by Danny Samson & Richard L. Daft (Pacific Rim Edition) page #259 . Recommendations Employees should be trained according to the changing standards of organization.the market so the company has to reduce it cost and there should be innovations’ in their products to carry on its business efficiently . Daft (Pacific Rim Edition) page #79 “Management” by Danny Samson & Richard L. Company should conduct survey from time to time according to which changes can be introduced in the organization to stay updated in the market. Bibliography “Management” by Danny Samson & Richard L. Robbins & Mary coulter (ninth edition) page #60 www.“Management” by Stephen p.com Sajid Naeem Sales executive 03234204460 .com References Abdul Mustafa Manager Showroom 0323-4058071 [email protected] Asif Ali Sales Executive 03234058048 [email protected]. com Annexure # 1 (Hierarchy) Managing Director Khawaja Farooq Production Director Umer Farooq General Manager Operations Ali Farooq General manager Finance Azhar Jafari General Manager IT Akhtar Raiz Production Manager Azhar Iqbal Quality Product Incharge Azhar Iqbal Production Monitor Incharge Asam Mushtaq .Sales@interwoodmoble. Annexure # 2(Product life cycle) Annexure # 3 (SWOT Analysis ) . Annexure # 4 ( porter five forces model) . Annexure # 5 ( BCG Matrix ) . Annexure # 6 .