THE EVOLUTION OF INDIAN CINEMAArthi A. Kumar Facts and history of Indian Cinema Shruti Khandelwal Profitability and Investment Venkatesh G. Technological advances Trendsetters Anuj Mahajan Stakeholders Social impact and Way forward is the art of moving images. It isn’t. or motion picture. a visual medium that tells stories and exposes reality • Indian Cinema is world’s biggest film industry • The biggest single mistake that non-Indian commentators (and some Indians) make is to assume that ‘Bollywood’ is the same thing as Indian Cinema. .What is Cinema? • Cinema. Different types of cinema Number of movies 17 15 24 62 64 84 94 Hindi 235 Telugu Tamil Kannada Marathi Malayalam Bengali 218 99 Bhojpuri Gujarati Oriya Punjabi Others 177 190 . Outline • History and facts of cinema • Genres and styles • Parallel Cinema • Mainstream Commercial (or) Masala Films • Relevance of music • Awards . Stages of development in Indian Cinema Innovation Commercialization Parallel Cinema Birth of sound and Color (1970s) 1980s and 90s Silent Movie (1913) The Indian movie industry was influenced by The Lumiere brothers` whose first show was a silent movie for 10 minutes (1930s) Birth and rise of sound Introduction of movies in regional culture Color pictures like ‘Kisan Kanya’ were produced Realistic cinema Social significance and artistic sincerity Revenge was a dominating theme in 1970s Romance and Indian family system Patronizing Indian tradition and heritage Problems faced by an ordinary citizen . Awards • International • Oscar Awards • BAFTA (British Academy of Film and Television Arts) • Cannes • Golden Globe Awards • National • National Film Awards • Dadasaheb Phalke Award • Filmfare Awards • IIFA Awards . Profitability & Investments . PROFITABILITY Doubled in size in the last 4 years and is projected to double again by 2012. . Highest theatre admission in the world (3. The business follows global trends and remains relatively unaffected during times of recession. In 2010.8 billion . Internationally Indian cinema reaches more than 30 countries .29 billion). Indian box office revenues touched $1.Growth over the years Good quality films deliver profits even before they are released. Liberalizing foreign investment regime .Reasons for cinema industry’s growth Economic and personal income-linked factors Low media penetration in lower socio-economic classes. Investments The Indian government granted the film business industry status in 2002. Viacom and Fox in the process of setting up operations & entering the film production sector in India. Warner. India has been a preferred destination for global and Indian corporate. Disney. Universal. . Major international film studios like Sony. Barriers to investments Piracy Lack of a uniform media policy for foreign investment. Merging of the FII and FDI caps Tax treatment of foreign broadcasting companies . .Employment India's burgeoning film and television industry created nearly 1.8 million jobs according to a new report released by PricewaterhouseCoopers. Technology in Cinema Game Changers . Movie Making Digitalizing The 3D effect Colour Cinema The Talkies Silent Movie . Promotion Strategies Social Media Trailer Posters and Cut-outs Radio and Television Bit Notices . The Game Changers Dadasaheb Phalke Satyajit Ray Shyam Benegal Adoor Gopalakrishnan Mani Ratnam . Movies Across Borders . Influencers Ancient Epics and Sanskrit Drama Traditional Folk Theatres Regional Politics Western Cinema . Indian Cinema – Impacts . Stakeholders Audience Cast & Crew FilmMakers Insurance Company Stake Holders Music Company Theatre Owners Equipment Manufacturer Theatre Audience Service Suppliers . Can be used for establishing mutual international understanding and paving the way for permanent world peace. Provides a very good insight.g.8 billion in 2008) Instructive and Informative. War Movies.Advantages Big Revenue generator. ($ 1. giving them a chance to have and give opinions. One of the most effective method of exposing social evils. E. – Epic. Very beneficial for illiterate people. . Giving people new ideas to commit crimes. e. – Dhoom Gang . Less time spent on reading. Youth being the most vulnerable. gets detached from the dismal realities of life. on introspection. Huge losses due to lack of good scripts and consequent failure of the movie. with family.Disadvantages Grossly underpaid crew leading to job dissatisfaction.g. Lot of objectionable content for some audience. Strict regulations against piracy (piracy results in annual losses of around $ 1 billion). Animated movies . helping in evolution of cinema due to increased global exposure. . encouragement to talented artists and technicians. tax reduction. Co-production with foreign production houses. NRIs. Government aid by way of subsidy.The next big thing. Lot of emphasis on overseas audience. Infrastructure development in tier – 2 & 3 cities.The Way Forward A merger of commercial and parallel cinema. Thank you .